Marketing School - Digital Marketing and Online Marketing Tips

In episode #1900, Neil and Eric talk about  How to Effectively Communicate With Contractors, Even With A Language Barrier. When your business is expanding you’re likely to employ contractors to save on expenses. And often they are located in countries with lower living costs and aren’t necessarily fluent in English. Tune in to find out how to optimally communicate with your contractors, no matter the circumstance!

 TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Effectively Communicate With Contractors, Even With A Language Barrier.
• [00:30] The types of contractors you might be hiring from platforms like Upwork.
• [00:51] Some of Eric’s processes that he uses with contractors and why communication is key.
• [02:23] How to institute processes and frameworks for your contractors.
• [04:46] That’s it for today!
• [04:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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• What should we talk about next? Please let us know in the comments below

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• Neilpatel.com

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In episode #1899, Neil and Eric talk about 3 Reasons You Don’t Want to Be the Smartest Marketer. While it might feel good to be the smartest marketer in the room, you’re actually putting yourself at a disadvantage in the long run. To learn more about how ego breeds complacency, tune in today!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: 3 Reasons You Don’t Want to Be the Smartest Marketer.
• [00:30] Reason one: if you’re the smartest marketer, you’re not going to learn from the people around you.
• [01:07] Reason two: if you’re the smartest marketer in the room, you’re in the wrong room.
• [02:05] Reason three: you need to be willing to try new things.
• [03:36] Our key takeaway for this episode: ego breeds complacency.
• [04:10] That’s it for today!
• [04:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

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In episode #1898, Neil and Eric talk about What to Do When You Lose Your Rankings. There are a bunch of reasons why your rankings may take a hit. Sometimes your content has started to decay or in other instances, Google has simply updated their algorithm. Tune in to hear their timely advice on these scenarios, and more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What to Do When You Lose Your Rankings.
• [00:27] What to do when you first start losing your traffic.
• [00:30] How to update your content to be better than all the competitors that are ranked higher than you.
• [01:34] How to use ClickFlow to identify which of your content is decaying.
• [02:53] What to do when Google changes its algorithm and you lose your ranking, the answer may surprise you!
• [04:10] That’s it for today!
• [04:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
• Stay on top of your traffic with Google Search Console and ClickFlow

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
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In episode #1897, Neil and Eric talk about How to Grow Your YouTube Channel Like They Are. Growing a YoutTube channel isn’t always straightforward. You might be gaining views and followers, and then suddenly you make a video that diverges from your usual content and you see your numbers plummet unexpectedly! Tune in to hear some of the lessons that Eric and Neil have learned from their channels and the tactics they’ve applied to reliably increase their views!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Grow Your YouTube Channel Like We Are.
• [00:45] Why their YouTube channel wasn’t getting views.
• [01:00] How upgrading the quality of their video content has affected their views.
• [02:12] Neil’s tip to push marketing in the first 24 hours of releasing a new video.
• [03:21] Using newsjacking and commentary for your content.
• [04:52] The importance of keeping your focus on the topic of your channel, at least initially.
• [05:30] That’s it for today!
• [05:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

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In episode #1896, Neil and Eric talk about How to Scale Ad Spend on Facebook Without Losing Control. When you start spending on Facebook ads, what will often happen is that your conversions will go up, but they will be outpaced by rising costs. Tune in to learn how to avoid this trap and optimize your ad spending without losing control!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Scale Ad Spend on Facebook Without Losing Control.
• [00:30] What it means to lose control of your Facebook ad spending.
• [01:12] How to effectively ramp up slowly with Facebook.
• [01:35] How to feed Facebook with better data.
• [01:58] Why you should duplicate a successful campaign.
• [02:23] Creative fatigue and how it can ruin your ROI.
• [03:18] That’s it for today!
• [03:33] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
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In episode #1895, Neil and Eric talk about When Should You Expand Your Marketing? Marketing and business will always require resources and capital, both of which are finite. We hear from Eric about his experience of having too many projects going at once and how he was able to turn things around and streamline his marketing when he approached marketing like an investor. Tune in today to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: When Should You Expand Your Marketing?
• [00:25] Our definition of expanding marketing.
• [01:21] Why you need to think about marketing like an investor.
• [02:23] Examples of scenarios where you’d be ready to expand your marketing.
• [03:20] That’s it for today!
• [03:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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In episode #1894, Neil and Eric talk about 5 Reasons You Should Dabble in Crypto Marketing. The internet is changing and with the advent of web three, it will become increasingly decentralized. Learn how crypto marketing can grow your skills and give you greater global exposure. Tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Reasons You Should Dabble in Crypto Marketing.
• [00:30] Web three and the decentralization of the internet.
• [00:45] Reason one: a sense of community will become increasingly important online in the coming years.
• [01:49] Reason two: the regulations that govern crypto will force you to become a more creative marketer.
• [02:17] Reason three: NFTs have significant potential for marketing and investment.
• [03:07] Reason four: crypto marketing needs to take place on a global scale.
• [03:51] Reason five: the crypto space is growing faster than the internet.
• [05:10] That’s it for today!
• [05:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com
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In episode #1893, Neil and Eric talk about What Marketers Can Automate. We cover a range of tools you can use to automate marketing tools, like your emails, texts, and even your SEO. Hear about how to use tools like Hubspot, GetResponse, and Zapier to optimize your marketing!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: What Can Marketers Automate?
• [00:25] The many tools you can use to automate your email.
• [01:09] If you’re doing something regularly, you should automate it.
• [02:58] How to use a platform like Zapier to bring all your tools together.
• [03:11] How to automate your SEO.
• [03:20] That’s it for today!
• [03:24] Go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• HubSpot
• Key
• GetResponse
• ConvertKit
• MailChimp
• Zapier
• Community
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

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In episode  #1892, Neil and Eric talk about How to Systematize Your Marketing. Learn how to create an internal wiki for your processes and why it’s so beneficial for your daily operations. We also discuss why you need a process watcher and why it’s essential to create a swipe file for the internal processes and marketing ideas from companies you admire.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How to Systematize Your Marketing.
• [00:30] Why all your tasks and processes should be documented internally for easy reference.
• [01:24] How to use resources like Loom or Notion for documenting your internal processes.
• [01:59] Why you need a process watcher: as your company grows your processes will break.
• [02:51] Create a swipe file for processes from other companies you admire.
• [03:20] That’s it for today!
• [03:24] Go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• Loom
• Notion
• Brew
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

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In episode #1891, Neil and Eric talk about whether You Should Rotate Through Clients or Aim For Long Term Relationships? We discuss what it means to rotate through clients and why many businesses start out doing that out of necessity. We also discuss the benefits of long-term relationships and the impact they can have on your mindset!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Should You Rotate Through Clients or Aim For Long Term Relationships?
• [00:30] What it means to rotate clients: you don't focus on improving retention, instead you focus your energy on closing new clients.
• [00:43] Why most companies start off rotating clients out of necessity.
• [01:03] How you can shift your focus to building long-term relationships as your company becomes more resilient.
• [02:11] The big cost increases that come with onboarding lots of new clients.
• [02:51] How long-term relationships can help you take a longer view of your business goals.
• [03:20] That’s it for today!
• [03:24] Go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

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In episode #1890, Neil and Eric talk about What Their Typical Mondays Look Like. Neil shares why he is a fan of having an open schedule on a Monday, and Eric gets into operating at a higher level and why he likes to use Mondays for strategy meetings. For all this and more, tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What Our Typical Mondays Look Like.
• [00:50] Neil’s typical Monday and why he likes an open schedule.
• [01:39] Eric’s typical Monday and why they tend to be meeting-heavy.
• [02:55] Why you should bear your entire week in mind and possibly use Monday to plan.
• [03:35] That’s it for today!
• [03:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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In episode #1889, Neil and Eric talk about Why US Adults Find TV Ads to Be Trustworthy. Neil shares his findings from a survey that adults over fifty are much more likely to trust figures and companies who appear on tv, and what that means for your marketing strategy. Tune in to hear more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why US Adults Find TV Ads to Be Trustworthy.
• [00:30] How the US departure from Afghanistan has affected tv advertising schedules.
• [01:16] The survey findings on older adults over 50, and their belief that individuals and companies who appear on tv are trustworthy.
• [01:57] Some of the streaming services that offer advertising opportunities like Roku and Hulu.
• [03:20] That’s it for today!
• [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
• Advertise on Roku and Hulu

Leave Some Feedback:

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In episode #1888, Neil and Eric talk about an obscenely simple way to boost time on site by 25 percent. We discuss how to use video and audio content to add value to your blog posts, whether it’s footage you’ve created or content from a relevant creator. Tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: An Obscenely Simple Way to Boost Time On-Site 25 percent.
• [00:30] Adding videos and audio to your blog post has a significant impact on time spent on site.
• [00:47] You can either use your own video content or use relevant videos from another content creator.
• [02:11] That’s it for today!
• [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
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In episode #1887, Neil and Eric talk about the value of waiting to take the right opportunity. When you chase every shiny thing, you can drawn away from your mission. Stay focused, and stay in your lane and good things will come. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: It Is Better to Miss an Opportunity Than to Take the Wrong One
• [00:41] When you try to take everything, you are not focused. 
• [01:16] Choosing the right one is better than the wrong one. 
• [01:57] Stay in your circle of competence; you don’t know everything, and that’s fine.
• [04:07] That’s it for today!
• [04:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

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In episode #1886, Neil and Eric walk through the three best YouTube marketing strategies. From marketing hard in the first 24 hours to engaging in the YouTube Community section, there are numerous ways to up those views. Tune in to hear them all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Three Best YouTube Marketing Strategies
• [00:28] Do whatever you can do get your video out there in the first 24 hours.
• [01:18] Utilize the YouTube Community section.
• [02:00] Try to get comments because these help videos go viral.
• [02:32] Don’t try to copy anyone else; be yourself. 
• [03:07] That’s it for today!
• [03:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
•  

Leave Some Feedback:

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In episode #1885, Neil and Eric talk about three pieces of data you need to track as a marketer. You might now be looking at all of these, which is why you should tune in to hear what they are!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 3 Pieces of Data That Are Key to Marketing
• [00:27] Focus on LTV; you need to look at the long-term, not the short-term.
• [01:05] Understand the power of retention to align with product!
• [01:43] See how your upsells and downsells work out. 
• [03:03] That’s it for today!
• [03:03] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Leave Some Feedback:

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In episode #1884, Neil and Eric talk about the number one sign that it’s time to update your content. By the time most of us identify content decay it’s already too late. Learn how to proactively stay on top of your content using minimal effort and maximum efficiency. Tune in today to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Key Sign That Tells You It’s Time to Update Your Content.
• [00:40] Use the ClickFlow Content Decay feature.
• [01:40] How to be proactive in preventing content decay.
• [01:51] The top reason for regularly updating your content.
• [02:47] That’s it for today!
• [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Content Decay - ClickFlow

Google Analytics

Join our next live event from 7-9 November: Growth Accelerator

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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In episode #1883, Neil and Eric talk about what’s wrong with the online course industry and discuss helpful solutions. Too many of the people taking online courses these days are either not completing what they set out to do or not getting what they signed up for. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What's Wrong With The Online Course Industry (And How To Make It Better).
• [00:35] The biggest issues in the online course industry.
• [02:07] Fostering a sense of community can drastically improve completion rates.
• [03:34] How to incorporate assignments, quizzes, and group coaching calls.
• [04:37] That’s it for today!
• [05:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Udemy

altMBA

Wes Kao’s Essays on Cohort Based Courses

Join our next live event from 7-9 November: Growth Accelerator

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In episode #1882, Neil and Eric talk about getting more SEO traffic to your blog posts. Over time, this will decrease, so it’s important to make sure you stay on top of it and that you get consistent traffic. Tune in to hear it all.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Squeeze More SEO Traffic Out Of Your Blog Posts
• [00:51] Use the ClickFlow Content Decay feature.
• [01:14] Neil’s top tip on how to get more traffic.
• [02:00] Another way ClickFlow can help with traffic.
• [02:50] That’s it for today! 
• [02:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

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In episode #1881, Neil and Eric talk about how they are thinking about their live event in the future. Although many people are resistant to hosting live events, there are safe ways to do it. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How We are Thinking About Live Events Moving Forward
• [00:26] What we learned from our last live events.
• [00:45] You can’t just rely on virtual events; you need organic interaction.
• [01:35] There are so many different ways to host live events.
• [03:00] So many inspirational, unplanned things happen at live events.
• [03:40] That’s it for today! 
• [03:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Leave Some Feedback:

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In episode #1880, Neil and Eric talk about Intuit’s acquisition of Mailchimp. There are so many valuable lessons that we can all learn from Mailchimp’s slow and steady rise to the top, so tune in to hear it all. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What Intuit’s $12B Acquisition of Mailchimp Means
• [00:30] A brief history of MailChimp and Intuit.
• [00:50] The thinking behind why Intuit bought Mail
• [01:42] Hope that we can gain from Mailchimp’s success.
• [03:00] Other lessons we can learn from Mailchimp success.
• [04:26] The benefits of being bootstrapped.
• [05:08] That’s it for today! 
• [05:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1879, Neil and Eric talk about how to tap into your creative side when you are not naturally creative. Creativity is what will set you apart, which is why it is important to try to harness this trait in yourself. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Be More Creative when You’re Not Creative
• [00:27] Why it is important to be creative in today’s day and age.
• [00:55] Research what your competitors are doing.
• [01:31] Look at what strategies related industries are using. 
• [02:47] Creativity is the x factor; it’s what makes you stand out.
• [03:20] An example of a creative project and how we can gain lessons from it.
• [04:43] That’s it for today! 
• [04:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1878, Neil and Eric talk about the ways you can tank your YouTube views. From videos that are too short to those that don’t hook people early on, there are many ways you can trip up. Tune in to hear them all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Ways to Tank Your YouTube Views
• [00:55] #1: Try to talk about everything; casting the net wide won’t work.
• [01:15] #2: Short videos don’t keep viewers on YouTube for long.
• [01:35] #3: Zoom videos suck. 
• [02:05] #4: Uploading audio videos to YouTube.
• [02:43] #5: Changing up the thumbnails too much.
• [03:21] #6: Not hooking people properly.
• [03:40] #7: Talking about things you are not an expert in. 
• [03:00] That’s it for today! 
• [04:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1877, Neil and Eric talk about how to make your YouTube views explode. From catchy titles to enticing thumbnails, there is no shortage of ways to captivate audience attention. Tune in to hear it all! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Ways to Skyrocket Your YouTube Channel Views
• [00:36] #1: Promote videos hard within the first 24 hours of release.
• [01:37] #2: Focus on your optimizing video thumbnail.
• [02:13] #3: Evoke curiosity through your titles.
• [02:27] #4: Stay consistent with your content.
• [02:46] #5: A video to watch if you want to know how to make engaging content.
• [03:09] #6: Have a consistent schedule.
• [03:35] #7: Ask people questions in the middle of your video; it helps virality.
• [03:57] That’s it for today! 
• [03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1876, Neil and Eric talk about capturing value when you are determining your prices. Many people undercharge for their services, despite this being one of the biggest levers out there. Tune in to hear how you can charge what you’re worth. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Capture the Most Value When Pricing
• [00:26] Pricing is a big lever in your business.
• [00:43] A resource you can use to help you find the right price for your service.
• [01:27] Some questions from the book, Pricing Creativity.
• [02:30] An example of how you can capture more value.
• [03:00] Neil’s strategy of charging less on the front-end
• [03:50] Pay for performance: one of the best ways to capture value.
• [04:52] That’s it for today! 
• [04:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Price Intelligently

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In episode #1875, Neil and Eric talk about what it takes to make an offer your customers can’t turn down. This might sound simple, but there are a few components that go into this, so tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Create an Irresistible Offer
• [00:26] Defining what an irresistible offer is.
• [01:12] Start out with the pain points of your customers. 
• [01:50] The offer drives a lot of your marketing. 
• [02:23] Think about rotating different offers throughout the year.
• [02:53] A book Eric recommends.
• [03:13] Remember to test your offers because people don’t always know what they want.
• [03:49] That’s it for today! 
• [03:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1874, Neil and Eric talk about when you should buy a business. While it might seem more attractive to build something from scratch, it is infinitely more challenging, which is why there are upsides to buying and growing. Tune in to hear how to get the timing right!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: When Should You Start Buying Businesses?
• [00:28] For most people, in most sectors, it’s harder to start a business than it is to grow one.  
• [01:05] Why the best time to consider buying is when things are flat for you. 
• [01:51] When you buy a small business, you have to have good operators in place.
• [02:56] Don’t buy if your company can’t handle it.
• [03:38] Factor in that many times M&A won’t work out.
• [04:02] That’s it for today! 
• [04:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1873, Neil and Eric talk about why brands should consider NFT strategies as they move forward. There is a clear link between building a community and having NFTs as a brand. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why Brands Will Need an NFT Strategy Long-Term
• [00:45] What it means to have a smart contract tied to your NFT.
• [01:52] Hear more about Gary V’s NFTs, VeeFriends, and the benefits of holding them.
• [02:35] How NFTs help you build community.
• [03:36] Three of the important advantages of building a strong community.
• [04:07] As a creator, you can structure NFTs so you get a cut after every re-sale. 
• [05:45] That’s it for today!
• [05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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In episode #1872, Neil and Eric discuss NFTs; what they are, and why they’re exploding. We also hear about how Eric accidentally made $230k of his NFT. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: NFTs Are Exploding and How Eric Accidentally Made $230k on One
• [00:30] An overview of NFTs; what they are, and their utility. 
• [01:39] The link between NFTs and digital scarcity.
• [02:19] What to be careful of when it comes to NFTs.
• [03:05] How Eric accidentally made $230k off CryptoPunks.
• [04:45] If you believe in it, then stick it out!
• [05:25] That’s it for today! 
• [05:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1871, Neil and Eric talk about whether it is worth chasing a LinkedIn following or not. Of course, numbers matter to a degree, but they might not be as important as you think. Tune in today to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Is a LinkedIn Following Worth Chasing?
• [00:27] Unless you’re going after B2B or enterprise, follower numbers don’t matter that much.
• [01:31] It comes back to the marketing basics; go where your audience hangs out. 
• [02:22] Consistency is the most important thing.
• [02:39] Smart ways to grow your LinkedIn following.
• [03:29] Where Neil is putting his focus at the moment. 
• [03:00] That’s it for today!
• [04:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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One Tool to Make You Write Well And Efficiently

In episode #1870, Neil and Eric talk about Conversion.ai, the tool that will help your writing. It's not a silver bullet, but if you hate writing, it is a great platform for you to use. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: One Tool to Make You Write Well And Efficiently
• [00:26] How many times Neil and Eric use Conversion.ai
• [01:27] Some of the cool things about Conversion.ai 
• [02:40] The speed the product gives you can help you launch new services.
• [03:42] That’s it for today! 
• [03:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Conversion.ai

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In episode #1869, Neil and Eric talk about dressing to impress. Yes, how you look matters, but your product is always going to be the most important thing. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Is Dressing to Impress as Important When Working Remotely?
• [00:33] Since becoming a father, Neil doesn’t care how he dresses.
• [01:15] More important than your clothes is your product, so make it count. 
• [02:26] Eric’s take on dressing for success.
• [03:00] Do whatever makes you happy when it comes to buying your clothes.
• [04:29] That’s it for today! 
• [04:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1868, Neil and Eric talk about CRO tips that will help you convert. Whether it’s having a range of payment options or looking at your image quality, there are numerous ways to optimize your CRO. Tune in to hear them all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 CRO Tips to Convert Ecommerce Sites
• [00:30] #1: Make sure that you have many pay options.
• [01:08] #2: Look for qualitative feedback.
• [01:46] #3: Always have upsells and downsells.
• [02:12] #4: Look out for where the bottlenecks are.
• [02:39] #5: You should pay attention to your image quality.
• [03:14] That’s it for today!
• [03:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1867, Neil and Eric talk about some rules they follow with marketing. From the rule of seven to the 80/20 rule, there is no shortage of top marketing tips for you. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Interesting Rules We Follow With Our Marketing
• [00:30] #1: The rule of seven; why it’s important to take an omnichannel approach.
• [00:55] #2: It takes three years to become successful.
• [01:20] #3: Spend a portion of your budget on things that are not highly trackable.
• [01:56] #4: Apply the 80/20 to producing free content.
• [03:18] #5: Give it three months when you try a new marketing channel.
• [03:59] That’s it for today!
• [03:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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In episode #1866, Neil and Eric share seven ways to gamify your social media to gain a following. From contests to giveaways, there are so many creative ways to engage people. You just have to know how. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Ways to Gamify Your Social Media and Gain A Following
• [00:30] #1: Ask a question to facilitate discussion.
• [00:59] #2: Create a contest to get people to engage with and put your content.
• [01:35] #3: Do collabs to help your following grow.
• [01:56] #4: Have giveaways to generate a lot of shares.
• [03:00] #5: Connect with a social cause
• [03:16] #6: Encourage close friend on Instagram and provide special content
• [04:01] #7: Touch on trending topics to provide value.
• [04:38] That’s it for today!
• [04:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Timothy Sykes

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5 Reasons Why Branding Is So Important

In episode #1865, Neil and Eric talk about the reasons that branding is important. If you think about every big brand out there, you likely have a story or a memory attached to it. This is the cornerstone of great branding. Tune in today to hear it all. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Reasons Why Branding Is So Important
• [00:26] #1: A lot of big purchases are made on brands, not on searches.
• [01:00] An example that illustrates the power of branding.
• [01:30] #2: People remember the story behind a brand.
• [02:01] #3: Get your brand out there multiple times.
• [02:26] #4: How you position your brand determines its value.
• [02:55] #5: People need an emotional connection to your brand.
• [03:32] That’s it for today!
• [03:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

LVMH

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In episode #1864, Neil and Eric talk about finding the one piece of content that will change the game. There is no silver bullet when it comes to this; you have to find what works for you. Be sure to tune in to find out more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Find The One Piece of Content That Will Change Your Marketing.
• [00:29] There are certain types of content that drive traffic more than others.
• [01:07] If create a lot of content, you will see what produces leads and what doesn’t,
• [01:37] An example from Neil’s business where one webinar produced leads and another produced none.
• [02:35] Pieces that drive traffic don’t always convert, so track it.
• [03:15] You have to produce tons of content to figure out what works.
• [03:47] That’s it for today!
• [03:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1863, Neil and Eric share some lesser-known but very effective PPC hacks. Just because lots of people aren’t using them doesn’t mean they don’t work. Be sure to tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Our Favorite PPC Hack That Few Seem to Use
• [00:28] You can target a direct competitor and the people who visit their site with PPC.
• [01:05] How Neil’s team does their PPC campaigns.
• [01:28] RLSA: what this is and how it helps you find customers.
• [01:54] Eric’s favorite PPC hack that uses video.
• [02:38] That’s it for today!
• [02:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1862, Neil and Eric talk about their main takeaways from interviewing podcast guests. Having been at it for eight or nine years, they know a thing or do. Tune in to hear some of these golden nuggets

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Lessons From Interviewing Podcast Guests
• [00:34] #1: Get a window into how your guest thinks about things.
• [01:21] #2: If guests don't give the meat and potatoes of their experience, you won't have a good interview.
• [02:01] #3: Do a lot of research and find out what they’re passionate about.
• [02:27] #4: Find previous interviews to get a feeling of what they talk about. 
• [02:50] #5: Ask what you can do for your guest at the end of the show.
• [03:49] #6: Interview people with followings because that will help you.
• [04:17] #7: Remember to repurpose your content
• [04:51] That’s it for today!
• [04:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1861, Neil and Eric unpack different strategies and which ones are the most effective. From SEO to CRO to PPC, there are many to choose from, so it's important to know which works for you. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What Strategy Wins? SEO, CRO, or PPC.
• [00:28] The strategy you use depends on your business type.
• [00:43] Why we pick CRO, even though it's the least sexy.
• [01:25] The strategy you use depends on what you are looking for.
• [01:37] Pre-CRO work and why this is equally as important.
• [02:43] You need to start thinking about CRO for your business.
• [03:08] That’s it for today!
• [03:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1860, Neil and Eric talk about how to maximize your Twitter engagement. There are multiple, accessible ways you can boost your engagement, so be sure to tune in to hear them all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How To Maximize Your Engagement on Twitter
• [00:33] There are lots of smart and powerful people who hang out on Twitter.
• [00:52] Make use of current channels you have to improve Twitter engagement.
• [01:22] How to use a blog-style post across multiple tweets.
• [02:15] If you know influential people, get them to like your tweets
• [02:52] When you are doing a tweet storm, provide a call to action or offer your other skills.
• [03:38] That’s it for today!
• [03:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1859, Neil and Eric talk about how to maximize your LinkedIn engagement. Admittedly, this is not easy, but it is not impossible. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How To Maximize Your Engagement on LinkedIn.
• [00:42] Over the years, organic reach on LinkedIn has been dying down. 
• [01:00] Build a network with people who will leave engaged comments on your content.
• [01:23] Ways to get people to leave comments on your LinkedIn posts.
• [02:04] You can have a pod of your friends or employees who like your posts.
• [03:15] Videos work better than short lines to grab people's attention.
• [03:50] If you have an email list, hit them up to like your LinkedIn posts.
• [04:13] That’s it for today!
• [04:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1857, Neil and Eric talk about whether to quit when you are feeling overwhelmed. This is a very subjective decision, and only you know what’s right for you. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Should You Quit When You Feel Overwhelmed?
• [00:29] If you love what you are doing, you shouldn’t quit.
• [01:02] Money isn’t everything in this world; you have to find your passion. 
• [01:23] Even though Eric has had a lot going on, he still feels so grateful for his job.
• [02:37] You can try meditating, taking breaks, and try to shift your perspective.
• [02:52] Start creating processes that can take things off your plate to reduce your overwhelm.
• [03:59] That’s it for today!
• [03:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1857, Neil and Eric talk about how to gather customer insights. While numbers are important, hearing from the customers themselves is equally important, so get talking to them when you can! Tune in today to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Gather Customer Insights.
• [00:27] Numbers only tell you half the story; customer insight stories are the other half!
• [01:05] What a non-buyer survey is and how this helps with understanding customers.
• [02:41] Some top survey tools that Neil and Eric both use.
• [03:00] Examples of companies with great customer development.
• [04:01] Talk to people and make sure you talk to enough of them. 
• [04:45] That’s it for today!
• [04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

SurveyMonkey

Typeform

Super Human

Levels

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In episode #1856, Neil and Eric talk about places to find inspiration for your creatives. Despite how important creative is in marketing, it often gets overlooked. Tune in to hear how you and your team can stay inspired.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Where to Find Inspiration For Your Creatives.
• [00:26] Creative is going to people apart as costs continue to rise.
• [00:43] Where Eric looks for inspiration for his creatives.
• [01:13] Some of the places Neil goes to look for inspiration.
• [02:17] Watch videos and do a lot of reading to unleash new ideas. 
• [03:00] That’s it for today!
• [03:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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In episode #1855, Neil and Eric talk about how to know when it’s the right time to start your ads on a new platform. If you do diversify too soon, you could land in hot water, so getting the timing right is so important. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: When Is the Right Time to Start Advertising On A New Platform.
• [00:28] Think about your resource constraints and what’s happening with your existing channels.
• [01:10] If you try to do many channels at once, you’re like to go nowhere slowly.
• [01:49] When you a new ad or new features come out, try to arbitrage the costs.
• [02:08] Make sure people who are handling different platforms are communicating with one another.
• [02:37] That’s it for today!
• [02:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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In episode #1854, Neil and Eric talk about the top skills needed to run a digital marketing agency. From culture to recruitment, there are certain attributes that will help you succeed at running an agency every time. Tune in to hear more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Skills You Need To Run a Digital Marketing Agency.
• [00:19] Number 1: You have to understand how important culture is.
• [01:13] Number 2: No matter how good you are at marketing, work on your sales.
• [02:12] Number 3: Focus on recruiting at all stages of your business.
• [03:07] Number 4: Remember to pay attention to communication
• [04:33] Number 5: Stay on top of trends to know how to get ahead of them.
• [05:20] That’s it for today!
• [05:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1853, Neil and Eric talk about setting goals across your business. From those on the leadership team down to your entry-level positions, everyone should have a clear plan. So tune in today to find out more!  

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Set Goals Ranging From Entry Level to the Lead Team.
• [00:28] How Neil approaches goal-setting with his teams.
• [01:15] The benefits of using frameworks when it comes to setting goals.
• [02:15] Goals should be aspirational but not unattainable.
• [02:36] Traction is useful when your business is small, less so as it grows.
• [02:51] How you should go about breaking down your goals.
• [03:20] The benefits of consistency over the years 
• [03:38] That’s it for today!
• [03:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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In episode #1852, we talk about how to structure your blog according to the ‘blog plus’ model. If you look at companies like HubSpot or NP Digital, you’ll notice that their websites don’t just have a blog section but an entire resources section that includes but is not limited to their blog-based content. Using this model means you can put all the content you make in one place, which makes far more sense.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Structure Your Blog in 2021
• [00:26] Using a ‘blog plus’ content model with additional resources.
• [01:06] How Neil organizes his website using a blog plus model.
• [01:49] Making all your content easily accessible if you make a lot of different types.
• [02:22] Running tests to see which content types are doing the best and worst.
• [02:54] That’s it for today!
• [02:55] Go to marketingschool.io/live to join our community.

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Links Mentioned in Today’s Episode:

HubSpot

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In episode #1851, Neil and Eric talk about different the ‘free’ marketing channels out there. While sweat equity is still a cost, there are many styles of marketing that still technically cost very little but can go a long way. Short-form videos, going live, and collaborations are just a few!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What Marketing Channels Are Truly Free?
• [00:33] The low time versus high potential gain of short video content.
• [01:29] Partnerships are ‘free’ but they go a long way.
• [01:43] How to judge whether a social platform is worth your time.
• [02:23] The success of Eric’s collaboration with Chris Do.
• [03:10] Going live with people on Instagram.
• [03:10] DMs are free too!
• [04:27] That’s it for today!
• [02:30] Go to marketingschool.io/live to join our community.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

Chris Do

Noah Kagan

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