Marketing School - Digital Marketing and Online Marketing Tips

In episode #1850, Neil and Eric talk about the benefits of their TV appearances from a marketing perspective. Being on TV might make you feel famous but rarely does it translate into any immediate leads or ROI. However, TV appearances create credibility, and if used correctly, can have beneficial effects in the long term.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What Neil and Eric Learned From Being On TV.
• [00:49] Weighing up the poor ROI versus the big credibility of being on TV.
• [01:20] The long-term project of brand building.
• [01:56] How to use the proof of your TV appearances in your marketing.
• [02:29] That’s it for today!
• [02:30] Go to marketingschool.io/jobs to get access to our jobs board.

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In episode #1849, Neil talks about the quirky TV ad campaign he has been running and the benefits of branding. Often in marketing, we have to make choices that don’t generate immediate ROI, and branding is one of them. Tune in and hear how this branding move from Neil has influenced perceptions around the size of his company and the effects this will have long-term.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What Neil Learned From TV Ads.
• [00:30] The humorous theme of the TV ads Neil has been running.
• [01:24] How much Neil spent on his ads why he felt this tactic was worth a try.
• [03:10] Whether the campaign has been a success so far and why.
• [04:00] Branding and how the perception of Neil’s company has changed.
• [04:21] Perspectives around the short versus long-term ROI of branding.
• [05:43] That’s it for today!
• [05:54] Go to marketingschool.io/jobs to let access to our jobs board.

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In episode #1848, we share our thoughts on whether it is best to buy or build a business. While buying businesses is typically easier to do, this is only true if you know how to run one, which requires building one. That being said, building businesses is very risky! Tune in to hear how to work out which one to do first.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Should You Buy Or Build A Business?
• [00:25] It is easier to buy but Neil prefers building.
• [00:50] Learning how businesses work by building before buying.
• [01:25] What Eric learned about building through buying Single Grain.
• [02:07] The elements that make building a business risky.
• [02:58] Looking at your strengths and playing to those.
• [03:06] Knowing if the M&A game is your long-term strategy.
• [05:09] That’s it for today!
• [05:10] Go to marketingschool.io/live to learn more about our upcoming live event.

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Links Mentioned in Today’s Episode:

HBR Guide To Buying A Small Business

Start With Why

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In episode #1847, we give you our top strategies for vetting marketers before hiring them. People often aren’t willing to spend the extra money on a solid vetting process, but the fact is that making a bad hire costs more. Tune in to hear how to use strategies like testing and extreme reference checking to optimize your hiring process.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Nifty Ways To Vet The Best Marketers Before Hiring Them.
• [00:25] The cost of a bad hire is bigger than an a solid hiring process.
• [00:47] Asking candidates how they would solve specific problems and testing them.
• [02:05] Lessons for hiring from Who.
• [02:33] Using written prompts and combining past experience with hypotheticals.
• [03:36] Vetting clients on their social media platforms.
• [03:55] Using extreme reference checking.
• [05:09] That’s it for today!
• [05:10] Go to marketingschool.io/live to learn more about our upcoming live event.

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Who

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In episode #1846, we talk about how to adapt if your market is getting saturated. Most markets are saturated today, so you can consider yourself lucky if you are not competing in one. If you are like the rest of us, you should definitely be using counter positioning and an omnichannel approach to stay afloat.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How To Adapt If Your Market is Getting Saturated.
• [00:06] Taking an omnichannel approach to stay afloat.
• [01:19] Using Airbnb as an example of counter positioning.
• [02:43] Word of mouth becomes your main lead generation channel once you are big enough.
• [03:08] That’s it for today!
• [03:09] Go to marketingschool.io/live to learn more about our upcoming live event.
•  

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In episode #1845, Eric and Neil weigh in on the cold emails they have fallen for and what about them made them attractive. The common thread between all the effective emails spoken about today revolves around their ability to point out a problem and then offer an attractive and simple solution. Tune in to hear more.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Cold Emails That Have Worked On Us.
• [00:15] An offer to grow his Instagram account that Eric bought.
• [00:45] Neil’s experience of falling for a cold email that said his YouTube thumbnails sucked.
• [01:22] Pointing out a problem and then offering a solution.
• [02:13] Lead generation offers that Neil has been entertaining.
• [02:47] The offer, the onboarding, and the subject line.
• [02:57] That’s it for today!
• [02:58] Go to marketingschool.io/live to learn more about our upcoming live event.

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In episode #1844, we talk about whether it is worthwhile to do mergers and acquisitions. The first thing to remember is that all M&A refers to is buying businesses, meaning it can be done on any scale and is therefore in most business owners’ reach. Today we cover how to vet a new business before buying it and what to expect once you are merging it into your one.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Is M&A a Reliable Growth Channel?
• [00:26] Understanding more about M&A and how it is not out of your reach.
• [00:45] Looking for businesses that are in your niche with a different offer to yours.
• [01:46] Buying businesses with a similar OS to the one you use.
• [03:21] Being disciplined and focusing on one merger/acquisition at a time.
• [03:34] Keeping the management team in place for as long as possible.
• [03:55] The typical fail and churn rate for a merger or acquisition.
• [04:41] That’s it for today!
• [04:42] Go to marketingschool.io/live to learn more about our upcoming live event.

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In episode #1843, Neil and Eric speak to the biggest mistakes they have made while growing their software. Some of the main lessons our hosts learned include picking software with a large TAM and small churn rate, optimizing for customer development, and more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Mistakes That Neil and Eric Made While Growing Their Software.
• [01:18] The danger of selling software with a small TAM and big churn.
• [01:51] Doing customer development and remembering not to undercharge.
• [02:58] Using the freemium model and having good onboarding.
• [03:57] Continuously iterating and making your product better.
• [04:05] Remembering to vet employees and have a focused offer.
• [04:41] That’s it for today!
• [04:42] Go to marketingschool.io/live to learn more about our upcoming live event.

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Links Mentioned in Today’s Episode:

Profitwell

Tomasz Tunguz

Openview

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In episode #1842, Neil and Eric talk about the biggest mistakes they made while growing their agencies, and along the way they give a few tips for how to do things correctly. Our hosts touch on hiring, focus, leadership, relationships, education, marketing, and a whole lot more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Mistakes That Neil and Eric Made While Growing Their Agencies.
• [00:29] Avoiding an overly casual approach to managing people.
• [01:14] Realizing the importance of relationships for building a business.
• [01:47] The value of a broad base of the right types of clients.
• [02:17] Hiring people who have done what you need before.
• [02:25] The best ways to get new customers in Neil’s opinion.
• [02:51] Focusing and drilling down on your central offer.
• [03:25] Using the correct hiring methods.
• [03:41] Doing M&A when you are further down the road.
• [05:20] That’s it for today!
• [05:21] Go to marketingschool.io/live to learn more about our upcoming live event.

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Let My People Go Surfing

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In episode #1841, we talk about the features that the online courses of the future will have to implement to keep up with the times. A curriculum that encourages community, utilizes gamification, solidifies knowledge using projects, and holds attention via context switching has what it takes to hold its own in times to come.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: This is Where The Future of Course Creating is Going.
• [01:31] The importance of community for course creation.
• [02:21] How well gamification works for motivation.
• [03:08] Bringing the university experience into online courses using projects.
• [04:20] Holding attention by context switching.
• [05:36] That’s it for today!
• [05:37] Go to marketingschool.io/live to learn more about our upcoming live event.

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Maven

Anthony Pompliano

Shaan Puri

Kat Cole 

Udemy

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In episode #1840, we give you top tips for writing cold emails that convert. Cold emails are a numbers game but you can still hook more people than you do now if you follow our advice. By using brief text that contains no-brainer offers and uses the formatting we recommend, you will see your conversions skyrocket.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Write Quick, Effective Cold Emails That Convert.
• [00:27] The poor response rate that longwinded cold emails bring.
• [00:52] Using no-brainer offers in brief emails to boost conversions.
• [01:57] Targeting the specific industry you serve.
• [02:16] Addressing problems and giving solutions in the email.
• [02:46] The more customized the better.
• [03:00] Examples of successful cold emails Neil and Eric used.
• [03:45] That’s it for today!
• [03:46] Go to marketingschool.io/live to learn more about our upcoming live event.

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In episode #1839, we talk about the pros and cons of batching content. While it is sometimes difficult to stay on top of trends as they happen with the content batching model, we still recommend this method overall. Tune in and hear how to find the sweet spot of batching content so you can enjoy the pros without the cons.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Pros and Cons of Batching Content.
• [00:27] How Neil and Eric batch produce this podcast.
• [01:01] The efficiency of batching content.
• [01:50] Cons in the form of fatigue and dated content.
• [02:24] Solving for the fatigue and dated content problems.
• [03:52] Finding a healthy way of batching because it is still a good idea overall.
• [04:08] That’s it for today!
• [04:19] Go to marketingschool.io/live to learn more about our upcoming live event.

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Emergency Pod!

Jason Calcanis

Vanessa Lau

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In episode #1838, Neil and Eric talk about how to bring customers in without using bait. It is fine to use bait, but when you don't deliver on your promises, you lose your customers’ trust. Tune in to find out more. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Bring in Customers Without Using Bait.
• [00:25] Using clickbait is not that bad if you deliver on what you promise.
• [00:46] Hear what works better than bait.
• [02:03] Thinking about product-led growth and why this works.
• [02:55] If you lead with utility, you don’t have to bait people.
• [03:09] When you don't deliver on your promises, people will feel like they got scammed.
• [03:26] Leverage something that is time-based and can provide value.
• [03:48] That’s it for today!
• [03:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1837, Neil and Eric talk about ways to use SEO to find out what your customers want. From looking at the most searched questions to using Google autocomplete, there are so many ways to tap into people's minds. Tune in to hear it all. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Use SEO to Figure Out Customer Needs.
• [00:27] How Neil uses SEO to find out what his customers need.
• [01:30] What you can use to find out what people are searching for.
• [02:00] Insights you can gain from Google autocomplete.
• [02:23] Other tools you can use to see what’s trending.
• [02:42] What to do once you are getting a lot of SEO traffic. 
• [03:24] That’s it for today!
• [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1836, Neil and Eric talk about what a newbie SEO should be doing. While it is important to research and read, you have to get your hands dirty to truly learn. Tune in to hear top tips on how to gain experience as a newbie SEO.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Day in the Life of a Newbie SEO.
• [00:32] What most people think a newbie SEO's day-to-day will entail.
• [00:49] What we think a newbie SEO should be doing every day.
• [01:39] You will learn the most by running your own site you are passionate about.
• [01:57] How Eric got his start in SEO and the many lessons he learned.
• [03:25] Neil’s first site and the big lesson he learned about traffic and conversions.
• [04:16] Try things people tell you not to do, just to see what will happen.
• [05:26] As a general rule, long-term plays work better in the world of SEO. 
• [05:40] You will never learn as much as you do from hands-on experience.
• [05:57] That’s it for today!
• [05:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1835, Neil and Eric talk about what's new with Neil's software, Ubersuggest. We hear about some of the recently released features and also gain insights into the business's growth timeline. Tune in today. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What's New with Ubersuggest.
• [00:30] Insights into Neil's SEO software and the need it serves.
• [00:46] Neil's current involvement in the business and what the company structure looks like.
• [01:09] Four of Ubersuggest's recently released features.
• [03:13] Ubersuggest's growth timeline from Neil's acquisition to now.
• [04:40] That’s it for today!
• [04:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1834, Neil and Eric discuss what's new with Eric's product, ClickFlow. We hear about some of the new features and find out what's in the pipeline. Tune in to hear more. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What's New with ClickFlow .
• [00:32] Insights into Eric's product, ClickFlow and what it does.
• [01:17] Hear about the new feature ClickFlow has.
• [02:43] How ClickFlow helps customers with content creation.
• [03:36] What ClickFlow will hopefully be offering with GPT-3.
• [04:07] That’s it for today!
• [04:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1833, we talk about Pinterest versus Snapchat and which platform is a better option for advertising on. Rather than going with one or the other, a far smarter approach would be to test both and see which one works for your business. A key marketing concept is to follow your audience and market to them in the cheapest way possible, so by applying this concept to your tests, you’ll know which one to pick!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Would You Rather Buy Pinterest Ads or Snapchat Ads?
• [00:32] The current status of Pinterest and Snapchat.
• [01:02] Going with whichever channel is profitable according to your tests.
• [02:04] Where is your audience hanging out and where can you arbitrage it?
• [03:10] The value of running many tests.
• [04:05] That’s it for today!
• [04:06] Go to marketingschool.io/live to get access to our virtual and live events.

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In episode #1832, Eric and Neil talk about how they would use Twitter if they focused on it. Eric and Neil are big believers in drilling down on the thing that works, and even though they have both done well on Twitter, this is not the platform they focus on. However, they do know that tweetstorms, educational posts, and content that bates people’s egos do extremely well. Tune in to learn more.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Neil and Eric Would Do Twitter If They Focused On It.
• [01:09] Using tweetstorms to grow your impressions.
• [02:22] Coming up with educational content and posting that on Twitter.
• [03:10] Getting your tweet shared by injecting it with ego bait.
• [04:37] Using anything that appeals to emotion.
• [05:49] That’s it for today!
• [05:50] Go to marketingschool.io/live to get access to our virtual and live events.

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Links Mentioned in Today’s Episode:

Marketing Examples

Alex Garcia

The Hard Thing About Hard Things

Anthony Pompliano

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In episode #1831, we give you three quick copy fixes for a better conversion rate. Whether it is by adjusting CTAs, adding in personalization, or taking action on audience surveys, these hacks will up your conversions in no time! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 3 Quick Copy Fixes For A Better Conversion Rate.
• [00:29] Optimizing the copy in your call to actions.
• [01:09] Different ways to add extra personalization.
• [01:25] Surveying your audience and taking action on objections.
• [02:21] That’s it for today!
• [02:22] Go to marketingschool.io/live to get access to our virtual and live events.

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In episode #1830, we talk about just how ‘omni’ to go with the omnichannel approach to marketing. Here at Marketing School we are big on the omnichannel approach but we also believe that there are different stages to adopting it and this depends on the size of your business and the reputation of the channel. Tune in to hear more.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Many Marketing Channels Is Too Many At A Time?
• [00:27] When to go for many channels and when to rein it in.
• [01:18] Eric and Neil’s journey with an omnichannel approach.
• [02:11] You get what you focus on.
• [02:49] Waiting until a channel is popular.
• [03:20] Eric’s journey on Clubhouse and the results he got.
• [04:11] That’s it for today!
• [04:12] Go to marketingschool.io/live to get access to our virtual and live events.

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In episode #1829, we talk about the new Google updates, the effects they have had on traffic across the board, and what you can do about this. While algorithm changes have knocked the traffic of almost all industries, the more diverse your traffic sources are, the less affected you will be. Tune in and hear more about this and other strategies for keeping afloat in the changing landscape of SEO.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: It’s Not Just You, Everyone’s Web Traffic Is Down.
• [00:36] The Google update and how this has affected traffic.
• [01:19] A deeper dive into the traffic drops and rises different industries are seeing.
• [02:12] Diversifying the sources of your traffic to safeguard yourself.
• [02:47] What to do if your traffic is down.
• [02:48] Tweaking title tags, checking for cannibalization, and updating old content.
• [03:18] Playing with leading, consolidating, and upgrading content.
• [03:49] While traffic is dipping, conversion rates are climbing.
• [04:27] Optimizing for everything: conversions, funnels, and sales teams.
• [04:50] That’s it for today!
• [04:51] Go to marketingschool.io/live to get access to our virtual and live events.

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In episode #1828, we speak about three of the fractional marketing roles that we love hiring for. By fractional, we mean part-time, and while it may seem at first that employees of this sort are a waste of time, there are actually many benefits they can bring. Listen in and hear the plus side of fractional content creators, social media managers, and SEOs!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 3 Fractional Marketing Roles to Hire For.
• [00:38] Why content creators can fit in easily as fractional hires.
• [00:55] The outside perspective that fractional social media marketers can bring.
• [01:34] Utilizing the relationships that fractional SEO link-builders have.
• [02:13] That’s it for today!
• [02:14] Go to marketingschool.io/live to get access to our virtual and live events.

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In episode #1827, we give you three creative ways to leverage YouTube to grow your audience and traffic. YouTube is the second most used search engine in the world, so the time has never been better to utilize this channel for your own growth. Plug-in with us today and hear three strategies to get the most out of your YouTube content.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 3 Creative Ways to Use YouTube for Traffic.
• [00:50] Finding out what is popular and making content on those topics.
• [01:23] How to drive traffic to your services through free offers. 
• [02:03] Finding the hottest videos and creating response videos to them.
• [02:38] That is it for today!
• [02:39] Go to marketingschool.io/live to get access to our virtual and live events.

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In episode #1826, we talk about how to meet and form relationships with billionaires. What makes billionaires good people to know is that for the most part they will be well connected and they will also help you challenge your preconceptions. Listen in and hear how we connect with billionaires through conferences and over Twitter.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Meet Billionaires (The Easy Way).
• [00:26] The benefits of meeting billionaires and how to meet them.
• [00:57] Engaging with smart and successful people on Twitter.
• [01:17] How to reach out to billionaires after conferences.
• [01:51] Why billionaires can teach you so much.
• [02:05] How to go beyond the first meeting and build a relationship.
• [02:29] That is it for today!
• [02:30] Go to marketingschool.io/live to get access to our virtual and live events.

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In episode #1825, we give you top tips for growing your podcast. Out tips cover the basics such as recording and posting consistently. We also talk about using insights to guide decision-making, drilling down on the content that works, and how to write attractive titles. Tune in and hear our top-level strategies today.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Grow Your Podcast Consistently.
• [00:59] Leveraging other peoples’ audiences by inviting guests.
• [01:10] Consistently posting your podcast on your social channels.
• [01:45] Asking for ratings and reviews.
• [02:06] Using Chartable and its retention graph feature.
• [02:54] Distilling your message and using click bate titles.
• [03:50] That’s it for today!
• [03:51] Visit marketingschool.io/live to join our community!

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Chartable

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In episode #1824, we give you five lesser-known ways to get more backlinks. Listen in and hear strategies for building partnerships with people who linked to your site, using eye-catching infographics, leveraging successful free tools, and more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Unorthodox Ways to Get More Backlinks.
• [00:30] Using 3D infographics and ‘gifographics’ to be more descriptive. 
• [01:02] Buying a successful widget or tool.
• [01:49] Doing a linked intersect and reaching out to ask for backlinks.
• [02:10] Getting alerts when you get backlinks and reaching out for collaborations.
• [03:19] Using performance-based press and paying only when you get seen.
• [04:14] That’s it for today!
• [04:15] Visit marketingschool.io/live to join our community!

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Ahrefs

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In episode #1823, we give you our thoughts on when to scrap, pause, or continue a campaign. Tuning in, you’ll learn what to look out for in a campaign to assess its success so that you know how to act in the most economically efficient way possible. You will also hear about the value of striking when the iron is hot, and cycling offers to avoid giving your audience banner blindness.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: When Should You Continue, Pause, or Scrap a Marketing Campaign?
• [00:30] Going all in when your campaign is meeting its goals.
• [01:08] Scrapping a campaign when you have tried everything.
• [01:44] Pausing the campaign if the product/service is not serving customers.
• [02:27] Cycling offers and why pausing is often better than scrapping.
• [03:16] That’s it for today!
• [03:17] Visit marketingschool.io/live to join our community!

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Russel Brunson

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In episode #1822, we talk about why you should spend 90% of your time on recruiting. The fact of the matter is that if your goal is to grow as fast as possible, you need to hire the best people out there because making poor hires wastes time and money. However, learning to hire well takes practice, so tune in and learn how to get better at it!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: You Should Spend 90% of Your Time Focused on This.
• [00:25] The role of recruiting in a successful business.
• [01:07] The value that good staff brings to a company.
• [01:49] How to get better at recruiting.
• [02:25] The three jobs of a CEO.
• [03:03] Why you should hire people with experience over potential.
• [03:22] Losing time and money from bad hires.
• [05:03] That’s it for today!
• [05:04] Visit marketingschool.io/live to join our community!

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In episode #1821, Neil and Eric discuss the value of segmenting your email list. Because you want to get the right message to the right people, this is a critical step for all businesses to take. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Segment Your Email List for Maximum Response.
• [00:29] What it means to segment your email list and an example of when you would do it.
• [01:30] You are only going to engage with content that resonates with you.
• [02:44] An easy-to-implement strategy for how to segment your email list.
• [03:05] At the end of the day, you are trying to deliver the right message to the right people.
• [03:20] That’s it for today!
• [03: 20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1820, Neil and Eric talk about how you can produce five pieces of content per day. Although this may sound impossible, it is a lot easier than you think, so tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Produce 5 Pieces of Content a Day.
• [00:30] Why we believe five pieces of content is optimal.
• [01:05] Your content doesn't have to be all new; you can repurpose what you have.
• [01:50] Examples of people who recycle content.
• [02:30] How we could repurpose this podcast.
• [03:00] Why video is the easiest way to repurpose content. 
• [03:43] That’s it for today!
• [03:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1819, Neil and Eric talk about what to do when there is an SEO traffic drop. While you may panic when this happens, if you are doing things right, it should enhance and not harm your business. Tune in to hear more. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How To Counteract SEO Traffic Drops.
• [00:24] How many pages Neil and Eric recently lost traffic for.
• [00:57] Don't just focus on SEO; look at conversion rate optimization too.
• [01:27] What Neil means by building a brand to counteract SEO traffic drops.
• [02:25] With SEO, do not put all of your eggs in one basket.
• [03:07] You can only control what you own.
• [03:35] Never rely on one channel in your business.
• [04:02] How to know if you are too reliant on SEO. 
• [04:21] That’s it for today!
• [04:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1818, Neil and Eric share the best way to make money from your email list. While you might think you need some complicated strategy, keeping it simple is best. Tune in today to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Best Way to Monetize Your Email List in 2021.
• [00:26] Selling your product or service over email is the most effective way to make money.
• [01:18] How Neil uses his email list to make money.
• [01:31] Tactics on how to leverage your email list effectively.
• [02:47] How Neil generates more leads through offering webinars.
• [04:00] Find newsletters where it makes sense for you to advertise your products.
• [04:24] That’s it for today!
• [04:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1817, Neil and Eric share some actionable tips on how you can make an income from a small podcast audience. You don't have to have a million listeners to make money; if you are creative, an audience under 10 000 people can yield great additional revenue. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Make $5,000+.mo from Podcasting with a Small Audience.
• [00:30] Defining what a small audience means.
• [00:37] How to leverage a high-net-worth, small audience.
• [01:31] Figure out how to capture leads from your podcast audience.
• [02:30] How paid guest slots can help you generate income.
• [03:19] Become a brand evangelist and do it everywhere.
• [03:56] That’s it for today!
• [03:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1816, Neil and Eric discuss whether you should start a blog at this moment in time. You might be surprised by what you hear, so tune in today to find out more. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Should You Even Start a Blog Today?
• [00:28] Why Eric wouldn't start a blog today and the conditions under which he would.
• [01:36] Neil's take on starting a blog: it's a long-term play.
• [01:57] If you have a business that's making money, you can buy a published blog.
• [02:13] The playbook you can use if you are starting from scratch. 
• [03:01] That’s it for today!
• [03:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1815, we share five underrated marketing lessons that we wish schools taught better. There is no doubt that you will learn many valuable lessons in a marketing degree but in our opinion, there are a few key concepts that aren’t given the attention they deserve. From the role of failure in success to the power of branding and customer development, we have all the missing pieces of your college degree covered in today’s episode.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Underrated Marketing Lessons We Wish Schools Taught Better.
• [00:30] The value of learning that failure is the ticket to success.
• [01:19] Lessons should go deeper into what customer development means.
• [02:01] Learning to look at the numbers as a way of guiding decisions.
• [02:40] The power of branding and the value of understanding it.
• [03:32] The power of good copy and the importance of understanding hooks.
• [04:26] That’s it for today!
• [04:27] Go to marketingschool.io/live to learn about our virtual and live events. 

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The Mom Test

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In episode #1814, Neil and Eric talk about their experiences with YouTube and share the ways they could improve and grow. Eric’s main point is around doubling down on one topic while Neil feels he could improve by making more clickbait content and sharing his personal life. Our hosts also discuss the notion that all businesses are different and people need to focus on the marketing tactics that work best for them!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Neil and Eric Would Grow Their YouTube Channels In A Perfect World.
• [01:13] A lesson Eric learned about doubling down on one subject.
• [03:25] Neil’s aim to brush up on clickbait type articles.
• [03:48] Another diagnosis from Neil around his reluctance to share his private life.
• [04:15] Ideating and combining educational content with entertainment too.
• [05:22] Figuring out the best way to grow your business.
• [06:43] Go to marketingschool.io/live to learn about our virtual and live events. 

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In episode #1813, we talk about our strategies for making the most out of conferences. While the content from conferences themselves is valuable, the networking and business opportunities they bring takes the cake for us. Tune in and hear about how you can max this aspect of conferences out by hosting dinners and signing up as a speaker.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Conferences Are Coming Back. Here’s How to Make The Most of Them.
• [00:57] Throwing dinners as a way of supercharging networking.
• [01:25] Which part of the conference experience Eric gets the most value from.
• [01:40] Signing up as a speaker and bringing a team member to process new opportunities.
• [02:24] The long-term compensation of free speaking gigs.
• [02:54] That’s it!
• [02:55] Go to marketingschool.io/live to learn about our virtual and live events. 

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In episode #1812, Neil and Eric talk about why most people don’t finish courses. Trying to get someone to be engaged during an online course is not easy, which is why you have to go the extra mile to build community and ensure people are connecting. Tune in today to hear how you can make your course stand out from the pack.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why So Few People Finish Courses (And How to Make Yours Pop).
• [00:33] The numbers around course completion.
• [00:59] What a cohort-based course is and why they are more successful than self-service courses.
• [01:50] The benefits of doing a course that has a strong community component.
• [02:05] Neil’s experience of a course that had weekly calls.
• [03:10] Community management and engagement is key to course success.
• [04:10] Tips on how you can make your course stand out.
• [04:16] That’s it for today!
• [04:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1811, we tell you our strategies for hiring the best marketers. You don’t have to be the best marketer in the world but as long as you learn from the best and hire the best, you should be good to go. Tune in and hear how to use LinkedIn and strategies like referral recruiting to nab the top talent in your niche!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Where to Hire The Best Marketers For The Rest of 2021.
• [00:25] Learning from and hiring the best marketers.
• [00:36] Scouring LinkedIn and the good response rates this produces.
• [01:39] Finding the people who are doing the marketing of your successful competitors.
• [02:15] Getting verified leads through referral recruiting.
• [03:52] Finding good people on gig websites like Toptal.
• [04:25] That’s it!
• [04:26] Go to marketingschool.io/live to learn about our virtual and live events. 

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Ubersuggest

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In episode #1810, Neil and Eric share the value of talking to your customers to learn more. Yes, reading is important, but getting your hands dirty and testing things is where you will gain the most knowledge about what will work for you and your company.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why You Need to Go Talk to Potential Customers Instead of Reading.
• [00:27] You learn the most by doing; reading can only get you so far.
• [01:22] An example of why it is important to go out there and learn from customers.
• [01:50] The importance of sharing experiences rather than giving advice.
• [03:09] There is nothing wrong with reading, but you will learn so much from your customers ultimately.
• [03:23] That’s it for today!
• [03:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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In episode #1809, Neil and Eric talk about how big they expect Facebook to become. As the fastest company to reach a trillion-dollar valuation, Facebook is a powerhouse that shows no signs of slowing down. Tune in to hear it all

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Big is Facebook Going to Get?
• [00:30] As of this recording, Facebook is a trillion-dollar company.
• [01:00] Why Facebook’s growth is not going to slow down anytime soon.
• [01:44] Marketers are going to become increasingly reliant on Facebook and the companies it owns.
• [02:17] Reasons why Facebook is likely to become a multi-trillion-dollar company.
• [02:51] Facebook has been responsible for Instagram’s explosive growth.
• [03:18] There is still a lot of monetization that can happen with WhatsApp.
• [03:57] That’s it for today!
• [03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1808, Neil and Eric talk about when you should consider dropping out of college. Despite both attending college, they believe that it is not necessary for everyone. If you think you might be one of those people, tune in today to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: When to Seriously Consider Dropping Out of College.

[00:38] Neil and Eric both took longer than the allotted time to finish college.

[01:06] What agency is and how it relates to being in college.

[02:08] If you are pursuing a career that does not require a degree, college might not be for you.

[02:28] Neil's business would have been much bigger if he had started earlier.

[03:05] Ultimately, you learn by doing.

[03:58] You can lose money in multiple ways by going to school.

[04:38] Experience, like interest, compounds, so the sooner you start, the better. 

[04:45] That’s it for today!

[04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1807, Neil and Eric share three of the top AI platforms to help you make your marketing more streamlined. From helping with a copy to analyzing data, there are platforms out there for all your marketing needs, so tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 3 AI Tools to Make Your Marketing More Efficient.
• [00:30] Number 1: Conversion.ai, the great copy tool!
• [00:53] Number 2: UiPath, an excellent way to streamline several tasks.
• [01:44] Number 3: Google Analytics has many under-utilized features.
• [02:16] That’s it for today!
• [02:16 To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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In episode #1806, Eric and Neil talk about the value of working with a marketer before becoming an entrepreneur. If you have solid marketing knowledge, you will no doubt be head and shoulders above your competitors, so tune in today to hear it all.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why You Should Work for a Marketer Before You Become an Entrepreneur.
• [00:27] If you are an entrepreneur, you can learn to grow your business faster by working with a marketer.
• [01:55] Marketing is one of the biggest levers you have in your business.
• [02:20] A key cost that marketing knowledge helps you reduce.
• [02:34] That’s it for today!
• [02:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Andrew Wilkinson

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In episode #1805, Neil and Eric talk about how a big client can break your business. Of course, you want to grow the size of the clients you work with. But this mustn't be a strain on your resources and your people. Tune in today to hear how to scale incrementally and successfully. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Big Clients Can Break Your Business
• [00:29] An example of how a big client could break your business.
• [00:47] If you are not set up to deal with a big client, it takes away from your other clients.
• [01:33] You have to think long-term when taking on a big client.
• [02:09] Why it is also important to consider client concentration.
• [02:30] The importance of defining your client profile.
• [03:03] Stop it at the start; what Neil means by this.
• [03:26] Slowing work your way up to bigger clients rather than going all at once.
• [03:58] Cut toxic clients off as soon as possible.
• [04:24] Take on a small project from a big client if you can.
• [04:40] That’s it for today!
• [04:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1804, we share four marketing traits to emulate from hugely successful businesses like Amazon, which has done a number of different things to help them grow. From obsessing about your customers to aggressive experimentation and creating lifetime value, we’ve got some key advice to help you grow your business! Tune in today to learn more!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: 4 Marketing Traits to Emulate from Businesses like Amazon.
• [00:29] The first trait you can emulate to help you grow: obsess about your customer.
• [00:48] An example of how adding reviews helped Amazon build trust and increase revenue.
• [01:19] Trait two: prioritize learning over profit in the early phases of your business.
• [02:22] Trait number three: optimize for LTV or life time value.
• [02:59] Last but not least, trait number four: cultivate company culture.
• [03:40] That’s it for today!
• [03:41] Go to marketingschool.io/live to join our virtual and live events.

Links Mentioned in Today’s Episode:

Amazon

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In episode #1803, we discuss why marketers should be angel investors. Tuning in, you’ll learn what an angel investor is and how it can be beneficial for you as a marketer, providing you with a window into market trends and tactics that you can implement in your own business.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Why Marketers Should Be Angel Investors.
• [00:29] Defining an angel investor: someone who invests in early stage companies.
• [00:44] Why there is no limit on how much angel investors can invest.
• [00:55] The window that angel investing provides into market trends.
• [01:48] The potential of angel investing for marketers specifically.
• [03:12] Why we believe that Twitter is an untapped channel for marketing.
• [03:23] The partnership opportunities that come from investing and how to syndicate them.
• [04:14] That’s it for today!
• [04:14] Go to marketingschool.io/live to join our virtual and live events.

Links Mentioned in Today’s Episode:

Eight Sleep

Remitly

AngelList

FundersClub

ShipBob

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In episode #1802, we talk about how student athletes can now make money through endorsements, and what that actually means. Tuning in, you’ll learn how endorsements used to work in the past and how this didn’t reflect fairly for the student athletes who were putting their bodies on the line. We also discuss some of the implications of the new regulations and how you can get involved. Tune in today!

TIME-STAMPED SHOW NOTES:

• [00:19] Today’s topic: Student Athletes Can Now Make Money Through Endorsements (Here's What That Means).
• [00:30] An example of how endorsements used to work in the past.
• [01:16] The implications of the new regulations for student athletes.
• [02:50] How to sponsor your favorite player through endorsements and the ripple effects of that.
• [03:52] Viewing student athletes as a type of influencer marketers.
• [03:20] That’s it for today!
• [04:26] Go to marketingschool.io/live to join our virtual and live events.

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In episode #1801, we give you five movements in marketing that seem like trends but are actually here to stay. Tuning in, you’ll hear why we think drop-in audio, voice commerce, decentralization, influencer marketing, and SMS marketing are quickly becoming part of our daily reality as marketers for good.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Marketing Trends That Will End Up Being Long Term.
• [00:35] Drop-in audio is here to stay as a feature.
• [01:37] How many people are purchasing through voice commerce.
• [02:15] Shifts in power toward more decentralized systems.
• [02:50] The rise of influencer marketing which will become a staple.
• [03:23] The open rates of SMS marketing and how it is being used.
• [04:09] That’s it for today!
• [04:10] Go to marketingschool.io/live to join our virtual and live events.

Links Mentioned:

BOXYCHARM

MobileMonkey

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