Marketing School - Digital Marketing and Online Marketing Tips

In episode #1750, we talk about the value of reviews and show you a few ways of getting them without asking explicitly. The fact of the matter is that you won’t get feedback or reviews without asking, but there are ways of getting this information without making people feel like you are asking them for something. Tune in and hear what they are!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Get More Reviews Without Asking.
• [00:30] Why reviews are important.
• [00:47] How to ask for reviews without explicitly asking.
• [02:22] Differentiating the signal from the noise when it comes to feedback.
• [03:30] Getting more feedback opportunities by using more channels.
• [03:43] Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

Ask Nicely

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In episode #1749, we give you top tips for rebranding your website while causing as minimal a loss in traffic as possible. While changing your domain name using a 301 redirect is an important step, the rebranding process definitely does not end there. Tune in and hear about setting up consistent link structures, leveraging the link equity of your homepage, using marketing to create brand awareness, and more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Rebrand Your Website Without Losing Organic Traffic.
• [00:30] Changing the name of your website using a 301 redirect.
• [00:50] Rebranding is not as simple as a 301 redirect though: Changing the internal links.
• [01:32] Getting an overview of your internal links using Screaming Frog.
• [02:10] Using marketing to spread awareness of your new brand.
• [02:31] Your homepage has the most link equity.
• [03:00] Be ready to wait a few weeks or months to recover traffic.
• [03:06] Doing the entire rebrand at once and submitting it to Google Search Console.
• [03:33] Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

Screaming Frog

Ahrefs

Ubersuggest

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5 Ways to Stay on Top of Marketing Trends

In episode #1748, Neil and Eric talk about five ways to stay on top of marketing trends. From subscribing to the best blogs and newsletters to tracking your competition, there is no shortage of ways you can keep up to speed. Tune in to hear more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Ways to Stay on Top of Marketing Trends.
• [00:30] Number 1: Subscribe to newsletters and blogs to stay on top of the trends.
• [01:11] Number 3: Follow more traditional marketing publications.
• [01:26] Number 3. Listen to the best marketing podcasts or podcasts where great marketers are interviewed.
• [02:18] Number 4: Track your competitors and tools.
• [02:55] Number 5: Make use of Twitter; some of the best marketers hang out there.
• [03:30] Bonus tip: Hang out in Clubhouse and engage with people
• [03:20] That’s it for today!
• [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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When to Say “No” to Customers

In episode #1747, Neil and Eric discuss when you should say no to your customers. While it may seem counterintuitive, saying no will actually help your business overall. Not only will customers get the best service from you, but your employees will be happy as well. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: When to Say “No” to Customers.
• [00:39] What happens when you always just say yes to customers.
• [00:52] When you say no, give customers a reason why and provide an alternative.
• [01:48] Why you won't get results if you always do what the customer wants.
• [02:09] Find who you are and who you aren't as an agency.
• [02:50] Set expectations, be clear on scope, and stay focused
• [03:46] When you take on the wrong customers, it affects your company culture.
• [04:02] An example of a form that Neil and Eric use to see whether a customer is right for them. 
• [04:47] You get way more respect when you put your foot down.
• [04:49] That’s it for today!
• [04:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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How to Make the Most of Google Analytics to Grow Faster

In episode #1746, we show you how to properly use Google Analytics and use the insights you get to grow your traffic. What most people do when they log into their GA is simply check their traffic rates, but how are you supposed to grow your traffic just by knowing how much you are getting? It is all about finding out what it is about your funnel that is making people convert and trying to give more people that experience. Tune in to find out the tools and techniques that can help you do that today. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Make the Most of Your Podcast Analytics to Grow Faster.
• [00:26] Why you should look at more than your traffic metrics if you want to grow.
• [00:50] Setting up advanced segmentation on Google Analytics to get better insights.
• [02:00] Using conversion tracking to increase qualified traffic.
• [02:43] Setting up integrations but knowing when to assess qualitatively versus quantitatively.
• [03:16] Getting more repeat users using the cohort report.
• [03:45] Adding multitouch attributions to track the content your conversions are seeing.
• [04:10] Using the funnel report to find out what is causing people to leave your site.
• [04:33] Heat mapping, Google Tag Manager, Google Optimize, and Alerts
• [05:49] Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

Annielytics

Google Analytics

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Today we are going to talk How to Actually Make Money From Podcasting?

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How to Make the Most of Your Podcast Analytics to Grow Faster

In episode #1745, we talk about how we use our favorite analytics platforms to measure our most successful content so we know what to keep producing. You’ll hear about how we read the data on platforms like Chartable and Spotify Analytics, as well as our strategy for producing content that continues to grow in listen counts over time. Be sure to catch this one.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Make the Most of Your Podcast Analytics to Grow Faster.
• [00:26] The tools Eric and Neil love and how they use Chartable.
• [01:45] Using title metrics to know what to do more or less of.
• [02:00] Insights from the 30-day download path on Chartable and Spotify Analytics.
• [02:52] Looking at which older podcast episodes continue to get traffic.
• [04:02] Racking up view counts by producing episodes consistently.
• [04:16] Getting insights by checking the retention per episode.
• [05:00] Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

Chartable

Spotify Analytics

Apple Analytics

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Is It Too Late To Grow A Twitter Following?

In episode #1744, we share our thoughts on Twitter and whether it is too late to use this platform to build an audience. Twitter is a different beast from the other social media platforms. People don’t use Twitter to post food pics, they use it to get smarter. This means if you can consistently deliver thoughtful content over time, you’ll see consistent growth as well. Tune in to hear more.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Is It Too Late To Grow A Twitter Following?
• [00:49] Putting out consistent, thoughtful tweets and using tweetstorms.
• [01:07] Creating well-thought-out tweetstorms.
• [01:20] Metrics for Joe Pompliano and Shaan Puri’s growth on Twitter.
• [02:54] Twitter does not push reach down as aggressively as other platforms.
• [03:05] The goals of Twitter versus other platforms.
• [03:40] Remember to rate, review, and subscribe to this show!

Links Mentioned in Today’s Episode:

Joe Pompliano

Anthony Pompliano

Shaan Puri

Marc Andreessen

Andrew Chen

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How Rohan Seth Grew Clubhouse to 10M Users

In episode #1743, we share our thoughts on the strategies Rohan Seth used to grow Clubhouse to such a high user count so quickly. As of this recording, Clubhouse has reached 10 million users. That is a lot of users! Tune in to hear about the platform’s invite-only system combined with big celebrity appearances, lockdown cabin fever, and an algorithm that optimizes for organic reach!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Rohan Seth Grew Clubhouse to 10M Users.
• [00:36] Creating exclusivity by using an invite-only system.
• [01:19] The tactics that Andreessen Horowitz brought to the table.
• [02:09] Leveraging the cabin fever during the lockdowns.
• [02:21] Making it easier to get followers with algorithms optimized for organic reach.
• [03:53] Whether Clubhouse will end up being a big company.
• [04:33] The many ways to grow other than SEO.
• [04:40] Remember to rate, review, and subscribe to this show!

Links Mentioned in Today’s Episode:

Rohan Seth

Elon Musk

Andreessen Horowitz

Mark Zuckerberg

Tobi Lutke

Vladimir Tenev

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4 Uncommon Items Every Marketer Should Own

In episode #1742, we speak about habits and products that keep you healthy so that you can perform at your best as a marketer. We know that there are a whole galaxy of SaaS products out there that you can use to grow your business, but it is important not to forget about the basics of maintaining your mental and physical health. Tune in and hear about moments of reflection, getting a good night’s sleep, and more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 4 Uncommon Items Every Marketer Should Own.
• [00:49] Taking moments for reflection and creativity with a pen and pad.
• [01:21] The great ideas that come while going for walks in nature.
• [02:21] Good sleep equals high performance; products for sleeping better.
• [04:01] Remember to rate, review, and subscribe to this show!

Links Mentioned in Today’s Episode:

Oura Ring

Eight Sleep

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How Neil and Eric Get Smarter

In episode #1741, Neil and Eric share their number one strategies for getting smarter at business. Whether it be through podcasts or live events, the main strategies Neil and Eric use all revolve around learning from others. Tune in and hear about the best peer groups and podcasts that will connect you to the knowledge you need to succeed, verified by people who have implemented it themselves!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Neil and Eric Get Smarter.
• [00:50] Surround yourself with people who are smarter than you.
• [01:32] Learn from your competition.
• [03:07] How to filter good from bad people by acting like you are not smart.
• [03:31] Resources to consult to learn from other successful people.
• [04:25] Remember to rate, review, and subscribe to this show!

Links Mentioned in Today’s Episode:

Nathan Latka

My First Million

Invest Like the Best

All In

Leveling Up

Mixergy

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3 Quick Ways to Improve Ad Creatives

In episode #1740, we give you three quick ways to improve your ad creatives. While your offer is the most important driver of engagement, you must remember that your ad creatives matter a lot too. Many people, especially in the world of tech, don’t put enough work into running iterations on their ads to see what works best. Tune in and hear the best ways of finding and acting on inspiration for your ad creatives today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 3 Quick Ways to Improve Ad Creatives.
• [00:27] Ad creatives are one of the most important but overlooked strategies.
• [00:54] When you launch an ad, iterate on it for three to six months.
• [01:15] Get inspiration from your competition.
• [01:37] Let your customers guide your messaging.
• [02:12] Create variation on your ad using Fiverr and Canva.
• [03:11] Make a swipe file of things you find that work.
• [03:53] Remember to rate, review, and subscribe to this show!

Links Mentioned in Today’s Episode:

Fiverr

Canva

SurveyMonkey

Facebook Ad Library

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How Eric Would Create Another Book (But Neil Won’t)

In episode #1739, Neil speaks about why he wouldn’t write another book and Eric talks about how he would approach writing a second book. Tune in and learn about the value of writing books that will have long-term relevance and how writing about internet marketing in book form does not fit into this approach.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Eric Would Create Another Book (But Neil Won’t).
• [00:30] Changing algorithms and why it doesn’t make sense to write a book about internet marketing.
• [01:36] Timelessness and why Eric chose to write a philosophical book.
• [02:07] Looking for the Lindy effect.
• [02:36] Saving time and the sense it makes to co-write a book.
• [03:38] That is it for today!
• [03:39] Go to marketingschool.io/live to join our community!

Links Mentioned in Today’s Episode:

Hustle

Leveling Up

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How To Pay Yourself Without Slowing Your Growth

In episode #1738, we talk about the mentality you need to adopt so that you can take only what you need while growing your business. The main thing to focus on when starting and growing your business is to reinvest as much of your profit as possible back into it. This means changing the way you think about gratification and getting as creative as possible with how you save money!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How To Pay Yourself Without Slowing Your Growth.
• [00:30] The many expenses of starting and growing a business.
• [01:04] Putting all of the money you earn back into your business.
• [02:46] Work out how to legally write off as many expenses as possible.
• [03:37] Figure out how to be more scrappy!
• [04:00] The late gratification philosophy of many great entrepreneurs.
• [05:03] That is it for today!
• [05:04] Go to marketingschool.io/live to join our community!

Links Mentioned in Today’s Episode:

Copilot

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Is Luck A Factor in Business?

In episode #1737, we explore whether luck is a factor in business. Guy Kawasaki said ‘someone once told me that the probability of an entrepreneur getting venture capital is the same as getting struck by lightning while standing at the bottom of a swimming pool on a sunny day. This may be too optimistic.’ This being said, it is wise to prepare well for those lucky breaks when they do come!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Is Luck A Factor in Business?
• [00:37] A Guy Kawasaki quote arguing for the role of luck in success.
• [01:48] Preparing well for the lucky breaks you do get.
• [03:05] The value of consistency in creating luck.
• [03:40] That is it for today!
• [04:10] Go to marketingschool.io/live to join our community!

Links Mentioned in Today’s Episode:

Guy Kawasaki

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7 Overrated Marketing Channels

In episode #1736, we give you the seven most overrated marketing channels in our opinion. Expect to hear some of the downsides of auction-based platforms, drop-in audio, push notifications, and most importantly, having a poor understanding of your audience.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Overrated Marketing Channels.
• [00:35] Why using Clubhouse to grow your audience is unsustainable.
• [01:01] The reach of Instagram is continuing to drop.
• [01:35] Organic reach on Facebook is even lower, go figure!
• [02:05] Messenger bots on Facebook will not last.
• [02:36] Advertising at scale on Reddit will get harder.
• [03:02] Push notifications are great for traffic but terrible for conversions.
• [03:25] Advertising on any channel will not work unless you understand your audience.
• [04:07] That is it for today!
• [04:10] Text us on 310-349-3785!

Links Mentioned in Today’s Episode:

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7 Underrated Marketing Channels

In episode #1735, we cast out attention away from Google, Facebook and Amazon for a moment and give you our seven most underrated marketing channels. Tune in and learn why you should double down on your marketing via text, direct mail, Snapchat and more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Underrated Marketing Channels.
• [00:38] LinkedIn is strong from an organic and paid standpoint.
• [01:27] Accessing influential people on Twitter.
• [02:25] What was old is new again, such as direct mail!
• [02:53] Snapchat ads work as well as Instagram ones but are cheaper.
• [03:06] Audio continues to grow making podcasting advertising very effective.
• [03:47] Don’t forget about Pinterest for B2B and B2C!
• [04:25] Open rates are still very high when it comes to text advertising.
• [04:59] That is it for today!
• [05:00] Head over to marketingschoo.io/live to learn more about our live events!

Links Mentioned in Today’s Episode:

audience.co

community.com

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Can You Have an Unlimited SEO Budget?

In episode #1734, we ask whether you can have an unlimited SEO budget. There is a huge variance in the budgets businesses allocate to the SEO side of things, so what should you be doing and when? We believe that there are a number of helpful strategies, from building with a strong foundation to intermittently pumping money into your rankings. Tune in to find out more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Can You Have an Unlimited SEO Budget?.
• [00:29] Common questions around budgeting for SEO.
• [01:02] The law of diminishing returns and what this teaches us about reallocation.
• [01:20] How impatience for results and returns can stifle success.
• [01:55] Using a stop-start approach to SEO with a big budget.
• [02:11] Using more money on SEO than paid media and why we recommend this.
• [02:37] The slow and steady approach to SEO for young businesses and websites.
• [03:07] That is it for today!
• [03:10] Don't forget to rate, review and subscribe!

Links Mentioned in Today’s Episode:

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Our Favorite Twitter Marketing Hack

In episode #1733, we talk about our favorite Twitter hack. Many world leaders and high-profile tech executives can most likely be found hanging out on Twitter compared to other platforms.  For this reason, Twitter is a great place to start if you want to build profitable connections or get the right eyeballs on your content. Tune in and learn how to start relationships and get your content shared on Twitter today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Our Favorite Twitter Marketing Hack.
• [00:27] We use Twitter because it’s where leaders hang out.
• [00:53] How to get the right people sharing your content.
• [01:46] The best way of connecting to important people.
• [03:29] World leaders don’t hang out on Instagram as much.
• [03:43] Make sure to rate and review this podcast!

Links Mentioned in Today’s Episode:

Sahil Lavingia on Twitter

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What We Do with Our Profits

In episode #1732, we talk about what we do with our profits. Many young entrepreneurs who find early success feel tempted to spend their profit on status symbols. For us, the best thing you can do with your profit is to put as much of it back into your business as possible. The best thing you can do is invest in yourself, get better each day, and have fun along the way!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What We Do with Our Profits.
• [00:27] What we used to do with our profits.
• [00:40] The danger of burning profit on things that show status.
• [01:24] Why you should put your profits back into your business.
• [02:05] Taking more profit for yourself when you have a family.
• [02:54] Eric and Neil’s memories of Neil’s mid-twenties lifestyle.
• [03:55] Having fun and getting better each day.
• [03:19] Text us at 310-349-3785!

Links Mentioned in Today’s Episode:

Alex Becker on Twitter

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Don’t Make This Blogging Mistake

In episode #1731, we talk about a big mistake bloggers often make and how to avoid as well as rectify it. When people start blogging, often what happens is that they get a spike in traffic initially and then things go downhill from there. This is because they blog about the same topic over and over. Tune in and hear how to organize your content so that each piece ranks for different keywords!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Don’t Make This Blogging Mistake.
• [00:27] Most bloggers experience a decline in traffic over time.
• [00:56] The danger of blogging about the same topic over and over.
• [01:28] How the same keywords cause ranking cannibalization.
• [02:14] Using child pieces to rank back up to pillar pages.
• [02:46] The value of using a content library to monitor duplications.
• [02:55] Searching your blog for used keywords before writing a new post.
• [02:55] How to fix cannibalization using combination and 301 redirects.
• [03:19] Remember to rate, review, and subscribe to this show!

Links Mentioned in Today’s Episode:

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This Is Where You Should Invest Your Marketing Dollars

In episode #1730, we talk about the effectiveness of podcast advertising and why you should invest your marketing dollars in it. Podcast advertising is a little less convenient than other paid strategies, but the power of voice for winning people’s trust is second to none. Tune in to learn more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: This Is Where You Should Invest Your Marketing Dollars.
• [00:26] Why you should start investing in podcast advertising.
• [01:48] How well Jordan Harbinger is doing from podcast advertising.
• [03:14] The power of voice for earning people’s trust.
• [04:03] Remember to rate, review, and subscribe to this show!

Links Mentioned in Today’s Episode:

Jordan Harbinger

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What You Should Do If Your Paid Ads Aren’t Profitable

In episode #1729, we talk about the best ways to make your paid ads as effective as possible. Google and Facebook make buckets of money out of paid ads because they work. This means that if your paid ads aren’t working, it's probably because of how you are running them. We give you actionable tips and tricks today for optimizing paid ads as far as content and conversion strategies.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What You Should Do If Your Paid Ads Aren’t Profitable.
• [00:28] If your paid ads aren’t profitable, you need to adjust your approach.
• [01:00] Add upsells and downsells in increase cart size and LTV.
• [01:29] Constantly iterate on your creative in your campaigns
• [02:19] Don’t expect to see results immediately.
• [02:52] Increase conversions by helping people instead of focusing on selling.
• [04:06] There are resources to consult for granular paid ad strategies.
• [04:42] Your offer is what matters most.
• [05:21] Remember to rate, review, and subscribe to this show!

Links Mentioned in Today’s Episode:

Adbeat

Olay

Billy Gene Is Marketing

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How Media is The New Marketing

In episode #1728, we explain how media is the new marketing and the benefits of this. Naval Ravikant said that media is one of four forms of leverage. Using media, you can reach your audience more cheaply than by using paid ads, and you have more control over your relationship with it too. Tune in to learn how media is a form of relationship marketing at scale!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Media is The New Marketing.
• [00:25] Different forms of media: anything with tons of readership.
• [00:50] How media is a form of leverage.
• [01:18] Why media is a moat around your business.
• [01:34] Examples of different businesses buying communities.
• [02:40] Marketing to your audience without using ads.
• [03:12] The extra control you have by using media to market.
• [04:04] Remember to rate, review, and subscribe to this show!

Links Mentioned in Today’s Episode:

Naval Ravikant

HubSpot

Business Insider

My First Million

The Hustle

Morning Brew

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5 Easy Ways to Diversify Your Income

In episode #1727, we give you five easy ways you can use to diversify your income. Whether we are talking about businesses, marketing strategies, or income streams, the more you diversify, the less vulnerable you will be if one dries up. Tune in and hear how to use diversification to increase the revenue you generate cheaply and easily!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Easy Ways to Diversify Your Income.
• [00:27] The value of diversifying businesses, income streams, and marketing.
• [01:12] Different ways to diversify marketing to earn separate income streams.
• [01:47] How to build a service business to reach seven income streams.
• [02:28] Ways to measure if you need to add new income streams.
• [02:51] Hiring staff to add extra streams of income.
• [03:19] Using partnerships to expand without putting in too much cash.
• [03:34] How to buy other media properties or websites.
• [04:11] Text us at 310 349 3785 for updates and feedback.

Links Mentioned in Today’s Episode:

Flippa

feinternational.com

microacquire.com

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Why You Need to Remove Yourself From Your Business

In episode #1726, we make the argument that the better your staff and systems are, the better your business will do. Tune in and hear the essential components of a scaling business, the primary responsibilities of a CEO, and how to measure the best uses of your time.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why You Need to Remove Yourself From Your Business.
• [00:30] Lessons Neil learned in his early days of running a business.
• [00:49] You won’t grow your business unless you implement systems.
• [00:57] The value of hiring staff that is smarter and better than you.
• [01:10] Replacing yourself using premier staff and systems.
• [01:54] The three jobs of the CEO: vision, recruiting, and financing.
• [02:56] Measuring your time using Dan Sullivan’s task prioritization chart.
• [03:53] Even if you are the best, you are only one person. 
• [04:00] What to look for in people you intend to hire.
• [04:20] Check out marketingschool.io/pro and join our community today!

Links Mentioned in Today’s Episode:

Dan Sullivan

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Why NFTs Will Impact the Future of Marketing

In episode #1725, we talk about how NFTs will impact the future of marketing. We believe that even though there is a lot of noise in the NFT space, this will die out soon and NFTs will be here to stay. Tune in and learn about some of the possibilities for highly effective and creative marketing that the unique technology offered by NFTs offers!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why NFTs Will Impact the Future of Marketing.
• [00:45] Recent lucrative NFT drops and the dynamics involved.
• [01:00] NFTs are creating more buzz and revenue for already famous names.
• [01:41] The leveraging that happened in the example of the burned Banksy NFT.
• [02:20] You can use NFTs to sell access to tiered services and products.
• [03:32] How people can recoup their costs by reselling NFTs.
• [03:53] Resources to help you learn more about NFTs.
• [04:43] The parts about the NFT craze that are here to stay.
• [05:03] How the blockchain is creating scarcity around NFTs.
• [06:17] How artists are using Clubhouse to launch NFTs.
• [06:54] Please rate, review, and subscribe to this podcast!

Links Mentioned in Today’s Episode:

Logan Paul

Jack Dorsey

OpenSea

CryptoSlam!

Blog Maverick

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5 Ways to Leverage Twitter to Build Your Network

In episode #1724, we give you five ways to leverage Twitter to build your network. Tune in and hear more about the power of the DM, how to find people to reach out to, the value of targeted Twitter advertising, using Twitter lists, and writing tweet storms!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Ways to Leverage Twitter to Build Your Network.
• [00:33] DM people to collaborate with them.
• [01:10] Reaching out to people tweeting on competitor URLs.
• [01:50] Writing tweet storms to maximize reach.
• [02:50] Do some targeting Twitter advertising.
• [03:24] Use Twitter lists and condense your Twitter focus.
• [04:02] Please rate, review, and subscribe to this podcast!

Links Mentioned in Today’s Episode:

Michael Dubin

Josh Constine

hunter.io

Shaan Puri Tweet Storm

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5 Trending SEO Hacks You Need To Start Using

In episode #1723, we give you five trending SEO hacks to start using today! Tuning in, you’ll hear about capitalizing on the rise of voice search, understanding how to generate more authority, optimizing for ‘on SERP SEO’, offering free tools, and more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Trending SEO Hacks You Need To Start Using.
• [00:29] Optimizing your site for more voice traffic.
• [01:00] Understanding E-A-T: Expertise, Authoritativeness, and Trustworthiness.
• [01:44] Advanced posts generate more backlinks, improving authority.
• [02:35] Look into ‘on SERP (Search Engine Results Page) SEO’.
• [03:28] Getting backlinks by releasing free tools.
• [04:21] Please rate, review, and subscribe to this podcast!

Links Mentioned in Today’s Episode:

Jetson.ai

What is E-A-T?

'The New Way To Blog'

CodeCanyon

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How to Get a Great NPS Score in 6 Months

In episode #1722, we talk about how to get a great NPS score in six months. NPS stands for Net Promoter Score and is the average of the rating your customers give your product. While negative feedback from a customer might seem bad, it is the gold you are looking for to help you improve. Tune in to hear the value of setting up a system for feedback and improvement.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Get a Great NPS Score in 6 Months.
• [00:27] What is NPS or Net Promoter Score?
• [01:08] How to incorporate feedback from people who leave bad reviews.
• [01:55] Getting a better NPS score is not just about improving one thing.
• [02:20] Separating the signal from the noise.
• [02:34] How Eric runs his NPS measuring automatically.
• [03:47] Please rate, review, and subscribe to this podcast!

Links Mentioned in Today’s Episode:

Ask Nicely

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How to Find Great Employees on LinkedIn

In episode #1721, we teach you how to find great employees on LinkedIn. Truly great staff are hard to come by but by using the right strategies, you will be able to nab them! Tune in and hear how to practice referral recruiting, poach great employees from competition, and more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Find Great Employees on LinkedIn.
• [00:32] Using referral recruiting and how to do this.
• [01:00] Giving team members a bonus for referring their friends.
• [01:26] Poaching staff from your competitors.
• [02:40] Finding great leads on Clubhouse.
• [03:17] Keeping in touch with great people who aren’t ready.
• [03:53] Please rate, review, and subscribe to this podcast!

Links Mentioned in Today’s Episode:

SaneBox

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Why You Should Shift Marketing Spend to Buy More LinkedIn Ads

In episode #1720, we talk about the effectiveness of LinkedIn as a marketing channel. While advertising on LinkedIn is expensive, Neil and Eric have noticed that lead conversion and LTV on this platform are generally higher. They also discuss a few strategies for targeting leads on this platform and why not just advertising but social media budget should be allocated to LinkedIn too. Tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why You Should Shift Marketing Spend to Buy More LinkedIn Ads.
• [00:28] LinkedIn ads are expensive but convert better for B2B than most channels.
• [01:10] Neil’s LinkedIn clients have a better LTV, making LinkedIn ads cheaper in the long run.
• [01:55] The organic reach on LinkedIn is great.
• [02:00] Strategies for advertising and finding new clients on LinkedIn.
• [02:50] Allocating not just advertising but social budget to LinkedIn.
• [03:19] Please rate, review, and subscribe to this podcast!

Links Mentioned in Today’s Episode:

Gary V

The Marketing Millennials

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Should You Buy a Business as a New Entrepreneur?

In episode #1719, we explore the topic of whether new entrepreneurs should buy existing businesses. The fact is that when a person is at the beginning of their entrepreneurial journey, they still have a lot of mistakes to make before they can level up. Tune in and hear why it is a better idea to make these mistakes while starting a business than after buying one.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Should You Buy a Business as a New Entrepreneur?
• [00:30] The value of making rookie mistakes before buying a business.
• [01:45] The mistakes Eric made in the first few businesses he bought.
• [02:56] Making junior mistakes can bring a higher level business down.
• [03:08] If you don’t beat your current level, you cant get to the next one.
• [03:19] Please rate, review, and subscribe to this podcast!

Links Mentioned in Today’s Episode:

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How to Spend Less Time on Your Phone (and More Time Building A Business)

In episode #1718, we get into the dangers of too much screen time and how to avoid them. While time spent on the phone can feel productive, it often does not contribute to success in such a big way, and can also lead to the formation of habits that negatively impact health. Listen in and hear about how to prioritize and set goals so that you can monitor the time you spend on your phone and live a healthier, more successful life.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Spend Less Time on Your Phone (and More Time Building A Business).
• [00:30] Why trying to do business on a phone does not work well.
• [00:45] How to monitor the time you spend on your phone.
• [01:30] Eric’s experiences with too much screen time after using Clubhouse.
• [02:18] How screen time compromises higher leverage activities.
• [03:04] Only using your phone for the most important things.
• [04:23] Remembering to enjoy the moment and life’s important things.
• [05:39] Please rate, review, and subscribe to this podcast!

Links Mentioned in Today’s Episode:

RescueTime

Timeular

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How to Go Beyond Being a Tech Marketer

In episode #1717, Neil and Eric share insights on what it takes to level up as a tech marketer. It is all about continuously learning and surrounding yourself with people who know more than you, so if you would like to find out more, tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Go Beyond Being a Tech Marketer.
• [00:30] A look into what a tech marketer is and the work they do.
• [00:35] Eric’s experience working at a variety of tech companies.
• [01:23] Why tech marketers are good at acquisition and outstanding at retention.
• [02:22] Neil’s top tip for being a great tech marketer: get good at tech!
• [03:13] What to do if you want to go to the next level as a tech marketer.
• [03:52] The peer groups Eric held at his home when he was 26.
• [04:29] It’s all about reframing and mindset if you want to make it to the top.
• [04:43] That’s it for today!
• [04:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

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How to Go Beyond Being an Internet Marketer

In episode #1716, we teach you how to go beyond being an internet marketer. There are many scammy internet marketers out there who use strategies that revolve around short-term thinking. Listening in today, you’ll learn how to stand out from this crowd by starting with your passion and laying the foundations for a long-term business.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Go Beyond Being an Internet Marketer.
• [00:32] Skills and niched knowledge a great internet marketer would typically display.
• [00:57] Characteristics of scammy marketers who think short-term.
• [02:09] How internet marketers approach acquisition and retention.
• [02:40] Be a great internet marketer by starting with your passion.
• [03:20] What long-term thinking involves and the gains it offers.
• [04:17] Go to https://marketingschool.io/pro for 14 days of free entry into our community!

Links Mentioned in Today’s Episode:

Coffeezilla

Gary V

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Is Everything Right From This Podcast?

In episode #1715, we explore the idea of whether you should believe everything we say on this show. We have had experiences where people reach out to us and tell us that what we are saying is incorrect, so today we spend some time explaining our approach to the information we share. Tune in to hear more about our ‘strong views loosely held’ philosophy!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Is Everything Right From This Podcast?
• [00:28] Should you agree with everything we say?
• [00:55] We are constantly learning and open to new information.
• [01:08] Testing whether the things we say work for you or not.
• [01:35] Using this podcast as one of many sources to get 1% better each day.
• [01:55] We don’t know everything but do use data as our guide.
• [02:36] Following venture capitalists and living by the ‘strong views loosely held’ philosophy.
• [03:31] Accepting that nothing one does will be 100% perfect.
• [04:01] Don’t forget to rate, review, and subscribe to this podcast!

Links Mentioned in Today’s Episode:

Marc Andreessen

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How to Set Your Blog Apart from the Rest

In episode #1714, Neil and Eric talk about how you can make your blog stand out. With over a billion blogs out there, it is hard to differentiate yourself, but it is not impossible. Tune in to hear the tips that will help you get noticed.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Set Your Blog Apart from the Rest.
• [00:35] There are over a billion blogs out there, so it's a competitive space.
• [00:50] How unique expert content can help set your blog apart.
• [01:24] Why Brian Dean is a good example of someone who produces expert content.
• [02:05] Different ways you can go about creating unique content.
• [02:47] It is not just about creating new content; take the time to update your old posts too.
• [03:26] Think about the full experience when people visit your blog.
• [04:09] Neil's most clicked on part of his website and what you can learn from it. 
• [05:06] That’s it for today!
• [05:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Backlinko

Brian Dean

ClickFlow

Rand Fishkin

'The Paradox of Content Marketing to Beginners vs. Experts'

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7 Marketing Tools to Help Level You Up

In episode #1713, Neil and Eric reveal seven marketing tools you need to have in your toolkit. Some of them are well-known while others are less spoken about, but all of them will help you get to the next level. Be sure to tune in to find out more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Marketing Tools to Help Level You Up.
• [00:29] Tool 1: Sendoso, the platform that allows you to send gifts.
• [00:52] Tool 2: Attentive, an innovative text messaging solution.
• [01:06] Tool 3: Audience, a platform that lets you produce hand-written notes at scale.
• [01:24] Tool 4: Google Data Studio, an underutilized business intelligence tool.
• [02:00] Tool 5: Revealbot, a powerful tool to help automate your ads.
• [02:31] Tool 6: PicSnippets, which lets you customize your emails.
• [02:54] Tool 7: Flick, a tool to help you manage Instagram hashtags. 
• [03:34] That’s it for today!
• [03:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Sendoso

Attentive

Audience

Google Data Studio

Revealbot

PicSnippets

Flick

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The Difference Between Organic Social Vs. Paid Social

In episode #1712, Neil and Eric unpack the difference between paid and organic social. They are often confused or used interchangeably, but they are very different. Tune in to hear the benefits of each and how they can be used together!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Difference Between Organic Social Vs. Paid Social.
• [00:44] Organic is what you get for free; paid is what you get when you spend money.
• [01:23] How you can use paid to help you get more organic traffic.
• [02:23] Eric's take on paid versus organic and how he leverages them.
• [03:30] Marketers often forget to double down on what's already working.
• [03:53] That’s it for today!
• [03:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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How to Build an Email Newsletter From Scratch in 2021

In episode #1711, we talk about how you can build an email newsletter from scratch in 2021! The email landscape is one in constant flux, with new tools and trends popping up all the time. Tune in to hear our thoughts on how you can ride these waves to grow your traffic and then your conversions!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Build an Email Newsletter From Scratch in 2021.
• [00:26] Current email trends that we have noticed around the rise of the creator economy.
• [01:58] Using blog content to grow over time and convert into traffic.
• [02:55] Creating quizzes and engaging content to grow an audience and engagement.
• [03:09] The strength of your offer is the number one factor for determining conversions!
• [04:32] Go to https://marketingschool.io/pro for 14 days of free entry into our community!

Links Mentioned in Today’s Episode:

Substack

Andreessen Horowitz

Morning Brew

Business Insider

The Hustle

HubSpot

LeadQuizzes

Billy Gene

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Old Marketing That Is New For 2021

In episode #1710, we share some thoughts on old marketing strategies that are new again in 2021! From TV ads and gifting services, to signed books and text messages, this list of supposedly outdated methods might just get you thinking. Tune in to hear more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Old Marketing That Is New For 2021.
• [00:30] The impact of handwritten notes and letters as a means of communication.
• [01:24] Sending out signed copies of a book that you have published!
• [02:13] Utilizing old-fashioned texting as a way to get your message out there.
• [02:42] Do not forget about the television; this branch of advertising still works!
• [03:20] Making use of automated gifting services to show how much you care.
• [03:52] That’s it!
• [04:01] Go to https://marketingschool.io/pro for 14 days of free entry into our community!

Links Mentioned in Today’s Episode:

Audience

Leveling Up

Klaviyo

Community

Attentive

Remitly

Sendoso

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How We Would Do Blogging in 2021

In episode #1709, we talk about how we would approach blogging in 2021. Contrary to popular belief, blogging is not dead! And the stats back this up, so join us to hear about how you can make the most of this powerful avenue today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How We Would Do Blogging in 2021.
• [00:29] The statistics that prove that blogging is not dead or dying!
• [01:05] Buying a blog when starting out to skip a few steps.
• [01:21] The difference between expert and beginner content.
• [02:34] Aiming for search traffic, and social shares and backlinks through diverse content.
• [03:18] The power of consistent content creation over an extended period of time.
• [03:34] That is it for today!
• [03:38] Go to https://marketingschool.io/pro for 14 days of free entry into our community!

Links Mentioned in Today’s Episode:

The Paradox of Content Marketing to Beginners vs. Experts

Ubersuggest 

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How to Talk Directly to Your Customer's Desires

In episode #1708, we speak about how to talk directly to your customer's desires. As business owners it's vital that we get out of our own heads and echo chambers, and by connecting with your customer base you can get to know what they want and think in order to be better serve them. Tune in to hear some great recommended resources for this task!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Talk Directly to Your Customer's Desires.
• [00:27] Early lessons in 'product/market fit'; getting to grips with your customers.
• [01:33] Getting out of a vacuum and meeting your customers where they are.
• [03:38] The power of customer conversations for understanding your business!
• [04:05] Go to https://marketingschool.io/pro for 14 days free entry into our community!

Links Mentioned in Today’s Episode:

Sean Ellis Survey

The Mom Test

Levels

Superhuman

Leveling Up Podcast

April Dunford

Obviously Awesome

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Our Most Profitable Marketing Funnels Revealed

In episode #1707, we talk about our most profitable marketing funnels! From self-developed content creation and promotion models to a funnel based around learning and offering value, these two examples of personalized funnels are bound to get you thinking. Tune in to hear some inspiring thoughts on how you can play to your strengths!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Our Most Profitable Marketing Funnels Revealed.
• [00:47] Neil's experiences with webinars and the lessons he learned about his audience.
• [01:49] A simple model that starts with content creation and promotion.
• [02:55] Differences between funnels and cycles; adopting a longer-term vision.
• [03:34] Learning in public and why Eric has used this to build an audience.
• [04:27] Offering value and assistance and the organic opportunities that can result from this.
• [05:24] Doubling down on your own strengths to boost business.
• [05:33] Go to https://marketingschool.io/pro for 14 days free entry into our community!

Links Mentioned in Today’s Episode:

Russell Brunson

Russ Ruffino 

Gary V

Sam Ovens

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What's Neil and Eric's Biggest Marketing Regret?

In episode #1706, we share our biggest regrets from our business careers! For Neil, it has to do with opting to focus on quality over quantity early on, and the results of this choice, while Eric feels that he has focussed on too many different channels when he could have specialized more. Tune in to hear about it all! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What's Neil and Eric's Biggest Marketing Regret?
• [00:30] Neil's experiences going against the philosophy of Dharmesh Shah and HubSpot.
• [02:02] Eric's regrets around focusing on too many different channels.
• [03:24] Mistakes are a part of business; learning from them is what counts.
• [03:24] Go to https://marketingschool.io/pro for 14 days free entry into our community!

Links Mentioned in Today’s Episode:

HubSpot

Dharmesh Shah

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What Marketing Channel Has the Best ROI?

In episode #1705, we ask which marketing channel has the best return on investment. It should not come as a surprise that SEO ranks highest according to our findings, and an important part of this puzzle is the long term nature of investing in SEO. Tune in to hear why SEO is not dead, and why getting into the mindset of an investor is such a helpful step!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What Marketing Channel Has the Best ROI?
• [00:33] The results of Neil's survey on ROI: the power of SEO!
• [01:27] Compounding effects of organic traffic through quality content.
• [02:34] Weaker short term ROI from SEO and sticking it out through this.
• [02:35] Why conversion rate optimization ranks highest as an overall channel.
• [03:33] Links between SEO and the mindset of an investor.
• [04:07] That’s it for today!
• [04:13] Go to marketingschool.io for more resources!

Links Mentioned in Today’s Episode:

Clubhouse 

Clearbit 

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Instagram VS LinkedIn – What’s Better For ROI?

In episode #1704, we compare LinkedIn to Instagram as far as which platform offers the best ROI. While Instagram converts better for e-commerce and courses, LinkedIn generally sees better conversions for lead-gen and B2B. Hear more about the differences between these two platforms and which one Neil and Eric like best by listening in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Instagram VS LinkedIn – What’s Better For ROI?
• [00:39] Main channels where Instagram beats LinkedIn and vice versa.
• [01:05] It depends on where your audience is.
• [01:10] Why LinkedIn works best for both Eric and Neil
• [02:06] Go to https://marketingschool.io/pro for 14 days of free entry into our community!

Links Mentioned in Today’s Episode:

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The Difference Between Audience VS Community

In episode #1703, we talk about the difference between audiences and communities. While audiences can be leveraged in amazing ways, if you can build a community around your brand you will have a much more powerful and robust force to wield and connect to. Join us today and hear how to build and thrive within communities, and to learn about some of the gains you’ll see by doing so.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Difference Between Audience VS Community.
• [00:27] Audiences are not as engaged and active as communities.
• [01:24] Why Eric puts effort into fostering community.
• [02:08] The idea that communities are like motes and how to build one.
• [03:16] Why people flock to like-minded communities.
• [03:46] Go to https://marketingschool.io/pro for 14 days of free entry into our community!
• Links Mentioned in Today’s Episode:

Greg Isenberg

community.club

Jayson Gaignard

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The Genius Growth Strategy of Logan Paul and Charli D’Amelio

In episode #1702, we talk about the genius strategy Logan Paul and Charli D’Amelio have used to grow their businesses. Both influencers focused on blowing up on one channel before diversifying and then leveraging their audience in different ways. For insights about this strategy and how to apply it to your business, tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Genius Growth Strategy of Logan Paul and Charli D’Amelio.
• [00:35] Starting on one channel and then diversifying.
• [01:20] Focusing on other business strategies after blowing up.
• [02:00] Use one channel to promote your content on another.
• [02:56] Early adopters have a huge advantage.
• [03:40] Applying this concept to business more generally.
• [04:03] Go to https://marketingschool.io/pro for 14 days of free entry into our community!

Links Mentioned in Today’s Episode:

Logan Paul

Charli D’Amelio

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