Marketing School - Digital Marketing and Online Marketing Tips

How Culture Helps Scale A Company

In episode #1701, we show you how culture helps scale a company. All of the best CEOs in the world are obsessed with culture because there is incredible value in having everybody in an organization marching in the same direction. Tune in to hear how hiring the right people will help you take your firm to the next level.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Culture Helps Scale A Company.
• [01:00] The top CEOs in the world are obsessed with culture.
• [01:20] Types of activities that fall under culture.
• [01:37] Keeping everybody marching in the same direction.
• [02:00] Neil’s approach to building culture at Neil Patel Digital.
• [03:10] How to recruit people and see if they are a good fit.
• [04:00] Eric’s approach to finding out if job candidates have long-term vision.
• [05:07] Mirroring the approach to culture found at the great companies.
• [05:29] Go to https://marketingschool.io/pro for 14 days of free entry into our community!

Links Mentioned in Today’s Episode:

Delivering Happiness

Tribal Leadership

What You Do Is Who You Are

Neil Patel Digital

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How to Build The Best Team

In episode #1700, Neil and Eric talk about what it takes to build the best team. We hear about the importance of a team when it comes to scaling, along with some top tips on recruiting the best talent you can. Be sure to tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Build The Best Team.
• [00:28] How Neil and Eric’s mindsets about teams have changed over time.
• [01:23] Neil’s top tip for growing a team: hire people who have been successful multiple times.
• [02:33] Businesses are not built off of one person; it takes a team.
• [03:17] What Andrew Wilkinson means by lazy leadership.
• [03:58] Advice on how to incentivize A-players.
• [04:33] Always be on the lookout for talent on various platforms.
• [05:00] Hiring is one of the most important levers in your business. 
• [05:28] That’s it for today!
• [05:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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What Eric and Neil Would Invest In

In episode #1699, Neil and Eric talk about what they would invest in. With interest rates in many countries at an all-time low, it is a good time to see how you can grow your money. Neil and Eric weigh in on what they are buying and the future value of these purchases. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What Eric and Neil Would Invest In.
• [00:26] Why Neil and Eric are talking about investing.
• [00:52] The value of understanding macroeconomics and valuable educational resources.
• [01:54] Why Eric is interested in buying more cashflow at the moment.
• [02:48] Neil’s interest in buying media and the growing value of it.
• [03:19] Find websites similar to yours and see how they are monetizing. 
• [04:03] That’s it for today!
• [04:03] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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Are Coaches and Course Creators Scammy? Biz Ops

In episode #1698, we talk about whether coaches and course creators are scams. Not all courses and coaches are created equal, and in this episode, Neil and Eric weigh in and share how to tell if a course is legitimate or not. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Are Coaches and Course Creators Scammy? Biz Ops
• [00:34] What Jason Calacanis said on Clubhouse about coaches and courses.
• [01:00] There are scammy coaches and courses and legitimate ones.
• [02:36] Legitimate courses help people who might not have access to other opportunities.
• [02:55] When you feel pressure in a course, that is usually a red flag.
• [04:34] If the messaging of a course is about becoming a millionaire, it is probably a scam.
• [04:58] Who Eric’s business coach is and the importance of vetting a coach properly.
• [05:42] You can easily do research about courses and coaches that might be scams. 
• [05:50] That’s it for today!
• [05:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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How to Collect Feedback That Matters

In episode #1697, Neil and Eric talk about collecting feedback that matters. Not all feedback is created equal, and it is important to filter out the noise so that you can get your product to where it needs to be. Be sure to tune in today to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Collect Feedback That Matters.
• [00:29] What we mean by ‘feedback that matters.’
• [01:07] Why Eric loves sending surveys to collect feedback and the biggest mistakes he has made.
• [02:08] The importance of getting feedback during the right phases of people using the product.
• [03:11] Lessons from The Mom Test about collecting feedback.
• [03:30] What Eric learned from Rahul Vohra about feedback and customer development.
• [04:07] Eric’s experience with Levels and how they did their surveys.
• [04:36] Some tools you can use to conduct your surveys. 
• [04:45] That’s it for today!
• [04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Superhuman

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7 Marketing Predictions

In episode #1696, we give you our seven marketing predictions for this year and the next few to follow. You will hear us talk about an NFT bubble, the explosion of voice search, and the rise of the community as a moat. We also foresee people building media companies before businesses, podcasts overtaking video, more M&A activity, and greater restrictions around tracking. Get your seven marketing trends today on Marketing School.

TIME-STAMPED SHOW NOTES:

• [00:29] Today’s topic: 7 Marketing Predictions.
• [00:30] We will see an NFT bubble in the short-term.
• [00:59] Voice search commerce will explode.
• [01:30] Communities are stronger than audiences.
• [02:03] People will build media companies before they build businesses.
• [02:49] You will see a lot more M&A activity.
• [03:21] Podcasts will overtake video.
• [04:07] Tracking will subside more and more.
• [04:47] That is it for today!
• [04:48] Go to marketingschool.io/pro to learn more about our free community.

Links Mentioned in Today’s Episode:

Kylie Cosmetics

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Is SEO Dying in 2021?

In episode #1695, we explore the topic of SEO in 2021, asking whether it still works as well as it always has. While many large companies are still reaping huge profits from their SEO strategies, it is getting harder and harder for newer companies to play this game. Nevertheless, if you have the capital and are prepared to play the long game, you will still do well using SEO. Tune in to learn more.

TIME-STAMPED SHOW NOTES:

• [00:29] Today’s topic: Is SEO Dying in 2021?
• [00:30] Many believe that SEO is dead, but are they right?
• [00:56] SEO is harder for newer companies, but it does well long-term.
• [01:30] Findings of AJ Kohn’s survey on SEO.
• [02:33] Buying websites that are under-monetized and taking advantage of SEO.
• [03:07] If you have no resources, start where organic reach is strong
• [03:54] That is it for today!
• [03:55] Go to marketingschool.io/pro to learn more about our free community.

Links Mentioned in Today’s Episode:

Eric Siu on Pomp Podcast

AJ Kohn on Twitter

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Today we are going to talk about how to grow fast on Youtube Shorts!

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How To Grow Faster On LinkedIn

In episode #1693, we give you five actionable steps that you can follow to grow faster and get more reach on LinkedIn. The potential LinkedIn offers for organic growth is still high, so if you follow what we teach you today, you’ll see your likes and subscribers booming. Tune in to hear how to up your engagement by posting unique industry research, repurposing Instagram carousels, and more!

TIME-STAMPED SHOW NOTES:

• [00:29] Today’s topic: How To Grow Faster On LinkedIn.
• [00:50] Consistency is important.
• [01:33] Post unique industry research.
• [02:06] Put your Instagram carousels in PDF form on LinkedIn.
• [02:25] Keep sentences short so users click the ‘more’ link.
• [03:13] Post content that asks questions and encourages engagement.
• [03:54] That is it for today!
• [03:55] Go to marketingschool.io/pro to learn more about our free community.

Links Mentioned in Today’s Episode:

Marketing Millennials

Gong

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7 Marketing Trends We Are Excited About

In episode #1692, we share the seven trends that make us the most excited this quarter. We get into cohort-based courses, drop-in audio, and the rise of podcasting in more countries. You’ll also hear about the value of translating your content, fads in the NFT space, going live for podcast interviews, and growing organically using short format video!

TIME-STAMPED SHOW NOTES:

• [00:29] Today’s topic: 7 Marketing Trends We Are Excited About.
• [00:32] Investing in cohort-based courses.
• [01:25] Podcasting is starting to get bigger in places where it wasn’t before.
• [02:42] The drop-in audio feature should expand even more.
• [03:22] Expanding your audience by translating your content.
• [03:57] Pollution in the NFT space for the next few years.
• [04:32] Hosting your podcast on the Live feature of different social platforms.
• [05:11] The organic reach of shorter format videos.
• [05:59] That is it for today!
• [06:00] Go to marketingschool.io/pro to learn more about our free community.

Links Mentioned in Today’s Episode:

Didactic

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The Cons of Clubhouse

In episode #1691, we assess Clubhouse and talk about the negative sides of using the platform. While Clubhouse does offer its users the opportunity to grow their following, this comes at a huge time cost. Some users also tend to lie and brag, which becomes toxic very quickly. Join us today and get a clearer picture of what it means to show up on Clubhouse.

TIME-STAMPED SHOW NOTES:

• [00:29] Today’s topic: The Cons of Clubhouse.
• [00:54] The tendency for people to lie and boast about their success.
• [01:45] You have to be logged in on Clubhouse to get attention.
• [02:42] Excessive Clubhouse time ruins your good habits.
• [03:55] The juice is not worth the squeeze.
• [05:07] You can be banned by saying offensive things.
• [05:43] That is it for today!
• [05:44] Go to marketingschool.io/pro to learn more about our free community.

Links Mentioned in Today’s Episode:

Craig Clemens

Golden Hippo

Marie Forleo

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In this episode, we speak to Tricia Sciortino, CEO of BELAY, about the immense value that a high-quality virtual assistant can bring to your business. BELAY is a virtual staffing solutions company providing virtual bookkeeping, administrative assistance, social media strategy, and web support services for organizations. We kick off the discussion on the subject of the difficulty of finding good VAs and how BELAY has solved that pain-point by hiring VAs from within the US region exclusively. Tricia gets into the top-tier quality of service that her VAs provide and the price that clients can expect to pay for their unique skillsets. We talk about the range of exclusive services BELAY VAs offer in the region of virtual marketing and Tricia weighs in on exactly which types of clients will derive the most value from them. Tricia then shares a few tidbits about her book, Rise Up & Lead Well, and the argument for the value of VAs she makes in it. Wrapping up, we hear about the best business books and tools out there from Tricia’s perspective, and the main channels she is using to market her company currently. Tune in to hear about how just one top-tier VA can turn your business around today!

TIME-STAMPED SHOW NOTES:

• [00:29] Today’s topic: The Value of Hiring High-Quality Virtual Assistants with Tricia Sciortino.
• [01:10] The importance of good VAs and how Tricia sources hers for BELAY.
• [02:30] Metrics for the success of BELAY as far as how many VAs they have under contract.
• [03:24] Different specializations BELAY VAs provide in the virtual marketing space.
• [05:26] The level of service the BELAY Social Media Strategist VA can provide.
• [06:49] The rate clients can expect to pay for a BELAY VA.
• [07:54] More specialized services that BELAY VAs are trained to provide.
• [09:47] The value that one BELAY VA can provide to entrepreneurs.
• [11:36] Which type of clients at which level will get the most value from a BELAY VA.
• [13:34] Tricia’s approach to building relationships with her VA.
• [15:30] How much time Tricia requires from her VA each week.
• [15:58] Whether it works to have a main VA that delegates to a team of VAs.
• [17:30] The argument about the value of VAs to be found in Tricia’s book.
• [19:05] Tricia’s utilization of podcast interviews as a branding exercise.
• [20:05] Tricia and Eric’s thoughts on the value of showing up on Clubhouse.
• [21:43] Favorite business books of Tricia’s.
• [22:43] Why Tricia’s favorite business tool is Zoom.
• [22:57] How to find Tricia online and read her blog post about effective VA use.
• [23:37] That is it for today!
• [23:38] Go to marketingschool.io/pro to learn more about our free community.

Links Mentioned in Today’s Episode:

Tricia Sciortino on LinkedIn

Tricia Sciortino on Instagram

’25 Things You Can Delegate to an Assistant Today’

Rise Up & Lead Well

Leveling Up with Tricia Sciortino

BELAY

Michael Hyatt

Clubhouse Guide

Leadership on the Line

Scaling Up

Powershift

Rise and Grind

Daymond John

The Infinite Game

Greenlights

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7 Ways To Grow Fast On Clubhouse

In episode #1690, we give you the seven best ways to grow fast on Clubhouse. Eric and Neil have both been utilizing this new audio-based social media platform to great success recently. From hosting your own rooms to farming more efficiently using old-school earphones, tune in and hear all the ways our hosts have found to use the platform most effectively.

TIME-STAMPED SHOW NOTES:

• [00:29] Today’s topic: 7 Ways To Grow Fast On Clubhouse.
• [00:40] Stand out by hosting your own rooms.
• [01:12] Cross-pollinate audiences by doing interviews on Clubhouse.
• [02:12] Grab extra airtime by talking for as long as possible.
• [02:38] Consistency is as important on Clubhouse as on other social media.
• [03:21] Use old earphones to make farming less distracting.
• [04:15] Quotes do well on social media, so drop knowledge bombs.
• [05:08] Remembering to repurpose Clubhouse content on other channels.
• [05:45] That is it for today!
• [05:46] Go to marketingschool.io/pro to learn more about our free community.
•  

Links Mentioned in Today’s Episode:

Grant Cardone

Larry Kim

Howard Marks

Michael Dubin

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How To Hire A Community Manager

In episode #1689, we speak about the best ways to go about hiring a community manager. The community that surrounds your brand is invaluable, and a good community manager can help you keep it thriving and healthy. Tune in and hear strategies for finding as well as vetting people who will be best suited to this task.

TIME-STAMPED SHOW NOTES:

• [00:29] Today’s topic: How To Hire A Community Manager.
• [00:27] Community managers keep your community organized, clean, and active.
• [01:01] Why communities are so much more robust than audiences.
• [01:34] Find community managers on community.club.
• [01:48] Your competition’s community’s active members make good managers.
• [02:34] How to vet a community manager candidate.
• [03:31] Look for people who are social and good at writing!
• [03:38] That is it for today!
• [03:39] Go to marketingschool.io/pro to learn more about our free community.

Links Mentioned in Today’s Episode:

community.club

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How Do NFTs Fit In With Marketing?

In episode #1688, we talk about the rise of NFTs and the many different ways that you can make money from them. NFTs leverage the blockchain to make one-of-a-kind digital files. Many influencers are turning their content into NFTs right now and turning a huge profit. Tune in and learn how you can fit NFTs into your marketing flywheel.

TIME-STAMPED SHOW NOTES:

• [00:29] Today’s topic: How Do NFTs Fit In With Marketing?
• [00:54] What are NFT’s?
• [01:22] Beeple’s recent sale of his NFT for $69M.
• [02:01] How influencers can leverage their reputation to make money from NFTs.
• [02:55] How NFTs play on the human desire to collect things.
• [03:22] The value of being an early adopter.
• [03:38] Where you can buy and see predictions about NFTs.
• [03:51] All the different ways to make money from NFTs.
• [05:18] That is it for today!
• [05:19] Go to marketingschool.io/pro to learn more about our free community.

Links Mentioned in Today’s Episode:

Logan Paul

Beeple

OpenSea

CryptoSmash

Steve Aoki

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If You Can Drive Sales Via Text Messages

In episode #1686, we talk about if it is possible to drive sales via text messages. Even though email marketing is proven to work, the open rate for emails is not as high as it is for text messages. This and other factors point to the increased use of text as a profitable sales channel in the future. Tune in to learn more!

TIME-STAMPED SHOW NOTES:

• [00:29] Today’s topic: If You Can Drive Sales Via Text Messages.
• [00:30] Text messages' main usage: not to generate new sales.
• [01:14] Tanner Chidester’s business with an infrastructure to support chat sales messaging.
• [01:49] Open rates for SMSs are higher than emails.
• [02:24] Why we will see an influx of chat support services.
• [02:14] Gains Neil saw when he added SMS marketing as a sales channel.
• [03:53] That is it for today!
• [03:53] Go to marketingschool.io/pro to learn more about our free community.

Links Mentioned in Today’s Episode:

Tanner Chidester

MobileMonkey

LTVplus

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If You Can Drive Sales Via Text Messages

In episode #1686, we talk about if it is possible to drive sales via text messages. Even though email marketing is proven to work, the open rate for emails is not as high as it is for text messages. This and other factors point to the increased use of text as a profitable sales channel in the future. Tune in to learn more!

TIME-STAMPED SHOW NOTES:

• [00:29] Today’s topic: If You Can Drive Sales Via Text Messages.
• [00:30] Text messages' main usage: not to generate new sales.
• [01:14] Tanner Chidester’s business with an infrastructure to support chat sales messaging.
• [01:49] Open rates for SMSs are higher than emails.
• [02:24] Why we will see an influx of chat support services.
• [02:14] Gains Neil saw when he added SMS marketing as a sales channel.
• [03:53] That is it for today!
• [03:53] Go to marketingschool.io/pro to learn more about our free community.

Links Mentioned in Today’s Episode:

Tanner Chidester

MobileMonkey

LTVplus

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In episode #1685, we talk about the paradox of expert versus beginner content. Drawing inspiration from Rand Fishkin’s article on the topic, Neil and Eric share their thoughts, what they have experienced, and make the case for producing a mix of content. Be sure to tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Paradox of Expert Vs. Beginner Content.
• [00:40] The idea behind Rand Fishkin’s article that inspired this episode.
• [00:56] Differences between beginner and expert content.
• [01:20] There are different levels of amplification based on different content.
• [01:38] What Neil has noticed about beginner versus expert content and what his team has done about it.
• [02:14] Content either gets backlinks and social shares or search traffic, not usually all three.
• [02:28] The type of content that sits at the beginner-expert nexus.
• [03:22] Expert content takes time to produce but people will want to share it. 
• [03:43] The type of content you produce depends on so many factors.
• [03:55] That’s it for today!
• [03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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Ahead of the Curve Internet Marketing with Lucas Lee-Tyson

In this episode, we talk to Lucas Lee-Tyson, founder of Growth Cave, about cutting-edge internet marketing in 2021. Growth Cave is a company that helps businesses large and small to dominate their industries online by implementing ‘ahead of the curve’ online marketing strategies. Lucas talks about the services his company offers, how he got into internet marketing, and the hand-to-hand combat approach he used to secure his first clients. He also gets into metrics for his business, the ins and outs of his sales funnel at growthcave.com, and a few secret tips for super-targeted advertising on YouTube. Our conversation covers Lucas’ top tools for productivity and Facebook Marketing, his method of dealing with huge success at a young age, and of course, the books and influencers he has found most beneficial to his growth as an entrepreneur. Tune in today!

TIME-STAMPED SHOW NOTES:

• [00:29] Today’s topic: Ahead of the Curve Internet Marketing with Lucas Lee-Tyson.
• [01:00] The services offered by Growth Cave and how Lucas got into internet marketing. 
• [03:50] The different structures that Growth Cave uses to charge clients.
• [05:32] Metrics for revenue and employees at Growth Cave.
• [06:23] The hand-to-hand combat techniques that Lucas used to secure his first clients.
• [08:01] Lucas’ goals for how he will optimize his sales funnel at growthcave.com
• [09:57] Longer-term goals of Lucas’ for how he will utilize his capital.
• [11:57] Lucas’ thoughts on Google and YouTube advertising versus Facebook advertising.
• [14:02] A secret YouTube advertising strategy involving targeting trending videos.
• [16:07] Strategies for advertising on TikTok and where things will go in the future. 
• [17:43] Resources Lucas consults to get better as an entrepreneur.
• [19:01] Top tools in Lucas’ marketing stack right now; Madgicx and Roam Research.
• [22:18] How Lucas deals with ego as a successful internet marketer.
• [24:52] Thought leaders in the marketing space that Lucas follows.
• [25:52] Why Lucas’ favorite business books are Ready, Fire, Aim, and The Third Door.
• [27:37] The best way to connect with Lucas online.
• [28:03] That is it for today!
• [28:04] Go to marketingschool.io/pro to learn more about our free community.

Links Mentioned in Today’s Episode:

Lucas Lee-Tyson

Lucas Lee-Tyson on YouTube

Growth Cave

Connect with Lucas

Alex Hormozi

GymLaunch

Madgicx

Roam Research

Rich Schefren

Todd Brown

Ready, Fire, Aim

The Third Door

Leveling Up with Alex Banayan

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In episode #1684, we talk about what to do after your book launches to maximize success. The work that needs to go in before you release your book is extensive, but what you do after can make or break the success it finds. Tune in and hear about how you can build funnels that start with your book but feed into upsells, subscription services, and more.

TIME-STAMPED SHOW NOTES:

• [00:29] Today’s topic: What To Do After Your Book Launch To Maximize Success.
• [01:00] What Neil could have done differently after his book was released.
• [01:30] How to sell your book using a Click Funnel.
• [02:15] Offer buyers the book for free but add in upsells into their click funnel.
• [02:33] Making a journal accompanying your book which you use as your upsell.
• [02:33] Working in a system for recurring revenue where the book is at the top of the funnel.
• [04:30] That is it for today!
• [04:31] Go to marketingschool.io/pro to learn more about our free community.

Links Mentioned in Today’s Episode:

Click Funnels

Self-Publishing School

High-Performance Habits

DotCom Secrets

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In episode #1683, we talk about how Eric sold $50,000 worth of his new book by promoting it on Clubhouse. Networking on Clubhouse feels far more authentic than other platforms and this is all because of the power of voice. Tune in to hear how Eric has leveraged this and made it part of a larger sales funnel for his book to great success.

TIME-STAMPED SHOW NOTES:

• [00:29] Today’s topic: How Eric Got $50,000 in Book Sales From Clubhouse
• [01:05] The Clubhouse room that Eric organized to promote his book.
• [01:27] The number of people that showed up online.
• [01:27] Promoting levelingup.com in the room which has bonus bulk sale offers.
• [02:33] People who changed their profile pictures to receipts they got after buying the book.
• [02:59] How genuine the voice testimonies to Eric were. 
• [04:18] What people who don’t have audiences like Eric’s should do first.
• [05:53] That is it for today!
• [05:54] Go to marketingschool.io/pro to learn more about our free community.

Links Mentioned in Today’s Episode:

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In episode #1682, we give you actionable steps to decrease the amount you are spending on ads while continuing to keep conversions high. Advertising online means advertising in an auction-based environment, which means prices are not going to go down anytime soon. Hear how you can use product lear growth, A/B testing, solid SEO strategies, and more to hack online advertising today.

TIME-STAMPED SHOW NOTES:

• [00:29] Today’s topic: Ad Costs Will Continue To Skyrocket, Here’s How To Fix That
• [00:30] Social platforms are auction-based, meaning prices will keep going up.
• [00:58] Optimize conversions to squeeze more revenue out of each visitor.
• [01:32] Experience a new form of shopping and selling using B8TA.
• [02:10] Experiment with product-led growth instead of paying per click.
• [03:38] The compounding effects of a solid SEO strategy.
• [03:47] Targeting people based on what parts of your site they interact on.
• [04:10] Rotating between different versions of an ad.
• [05:46] Partner with relevant products and splitting the costs.
• [04:42] That is it for today!
• [04:45] Go to marketingschool.io/pro to learn more about our free community.

Links Mentioned in Today’s Episode:

VWO

Optimizely

Google Optimize

B8TA

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In episode #1681, we talk about how to buy a business when you don't have a lot of money! We get into why this task does not have to be as hard as many of us think, the array of financing options that are worth checking out, and a few resources that can help along the way. Tune in to hear how you can start out on this exciting path!

TIME-STAMPED SHOW NOTES:

• [00:29] Today’s topic: How to Buy a Business When You Don't Have Tons of Money.
• [00:39] Why to consider buying a business in the first place.
• [01:22] The story of Single Grain; the merger and acquisition, and lessons learned.
• [02:15] Finding the money through different means that will suit you.
• [02:50] It's not as hard as you may think if you find the right business.
• [03:20] Buying businesses at a small scale and building from there.
• [04:11] There are so many different financing options to look into!
• [03:30] Helpful resources for getting into the business acquisition game. 
• [04:42] That is it for today!
• [04:45] Go to marketingschool.io/pro to learn more about our free community..

Links Mentioned in Today’s Episode:

Pipe

Buy Then Build

HBR Guide to Buying a Small Business

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The Best Social Channels for Organic Growth

In episode #1680, we talk about the social platforms that provide the best scope for organic reach. In today’s pay-to-play landscape, reaching a wide audience organically seems less and less possible. There are still many different hacks and creative strategies you can use to get lots of followers on well-known and lesser mentioned platforms though. Tune in to learn more.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Best Social Channels for Organic Growth
• [00:35] Build your following organically using visual posts on Pinterest.
• [01:13] The reach LinkedIn offers, especially in the B2B space.
• [01:49] Quora ranks high on google, so answering Quora questions can get you followers.
• [02:36] Don’t forget about YouTube, the second largest search engine in the world.
• [03:16] TikTok is offering big reach so they don’t get crushed by Instagram.
• [03:35] New features on social platforms get more love.
• [04:15] Exploring YouTube shorts and Snapchat spotlight.
• [04:35] That’s it for today!
• [04:36] Go to marketingschool.io/pro to learn more about our community.

Links Mentioned in Today’s Episode:

Noah Kagan

AppSumo

Gary Tan

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Should You Self-Publish Your Book or Go Traditional?

In episode #1679, we weigh up the pros and cons between traditional and self-publishing. If you are trying to gain credibility as a thought leader in your field, one of the best ways to do this is by writing a book. Neils shares his experiences having gone the traditional route and Eric speaks about why he has chosen a hybrid strategy for his new book. Tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Should You Self-Publish Your Book or Go Traditional?
• [00:30] The differences and pros and cons between traditional and self-publishing.
• [01:46] Why traditional publishers can be annoying.
• [02:25] Traditional publishers help you publicize your book.
• [03:03] Limitations to the freedom of the author who publishes traditionally.
• [03:38] How Eric is getting the best of both worlds using hybrid publishing.
• [04:40] That’s it for today!
• [04:44] Go to marketingschool.io/pro to learn more about our community.

Links Mentioned in Today’s Episode:

Hustle

Leveling Up

Page Two

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Ask Yourself This Before You Post on Social Media

In episode #1678, we consider the main things you should ask yourself before posting a piece of content on social media. What many people don’t realize is that if your posts get low engagement in general, they will be shown to fewer people in the future. With this in mind, it is important to apply a quick filtration framework before you make that next post, and today you’ll learn more about how it works.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Ask Yourself This Before You Post on Social Media.
• [00:30] Would you re-share this piece of content if someone else shared it?
• [01:47] Algorithms show your content less if it tends to get low engagement.
• [02:08] Aim for content that is informative, concise, and to the point.
• [02:48] Why Eric loves Warren Buffet’s annual letters.
• [03:13] Don’t push out content that is mediocre.
• [03:40] That’s it for today!
• [03:37] Go to marketingschool.io/pro to learn more about our community.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

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In episode #1677, we talk about how to stand out on social media in 2021. While trends always change and people keep finding new ways to go viral, the basic principle of zigging where others zag is still as relevant as ever. Tune in and hear about how to stay cutting edge and agile while continuing to bring in the views and likes.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How To Stand Out on Social Media in 2021.
• [00:37] How trends change and the value of zigging while others zag.
• [01:17] Look for what is doing well and latch onto that type of content.
• [02:18] How this podcast has differentiated itself.
• [02:45] Jumping onto platforms while they are still young.
• [03:38] Bringing back older trends that end up functioning like new ones.
• [03:53] That’s it for today!
• [03:54] Go to marketingschool.io/pro for a free, 14-day trial of our community.

Links Mentioned in Today’s Episode:

Gary V

Chris Do

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5 Powerful Ways to Monetize Your Blog Fast

In episode #1675, we give you five proven ways to monetize your blog fast. If you build a website and start to get some traffic on it, you might as well implement the absolute best ways to make money from it in whatever way possible. Tune in to hear about using tracking pixels, selling native ads, linking affiliate products, and more! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Powerful Ways to Monetize Your Blog Fast.
• [00:30] Use affiliate products that you add links to on your blog.
• [01:01] Add tracking pixels; companies pay a lot for the data they gather.
• [01:33] Sell native ads.
• [02:10] Add a consulting page to your website.
• [02:42] Sell courses that relate to your topic.
• [03:17] That’s it for today!
• [03:24] Go to marketingschool.io/pro to get a free 14-day trial of our marketing community.

Links Mentioned in Today’s Episode:

Clutch

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How to Rank Higher By Writing Shorter Content

In episode #1674, we talk about how you can rank higher by writing shorter content! Although creating larger pieces of content can help your SEO ranking, it is not the only way to boost your visibility. Tune in today to hear us talk about how you can use links, user experience, multimedia, and more to hit that number one spot!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Rank Higher By Writing Shorter Content.
• [00:35] Why word count is not everything!
• [01:04] Focussing on user experience as a way to rank higher.
• [02:04] Aiming for the 'rank zero' position and getting a snippet featured!
• [02:53] The power of linking to other articles and branching out into related topics.
• [03:27] Including multimedia in posts to aid the ranking of your content.
• [03:45] The power pages concept; creating useful sub-topics under a larger banner.
• [04:59] Go to levelingup.com to order a copy of Eric's new book!

Links Mentioned in Today’s Episode:

ClickFlow

Beginners Guide to SEO by Moz

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Does the Skyscraper Technique Work in 2021?

In episode #1673, we discuss whether the Skyscraper Technique still works in 2021. We have spoken often about this great method for creating content and links, developed by our good friend Brian Dean, but we thought it was about time to reevaluate its use in the new year. Tune in to hear about how it can still be effective, misunderstandings to avoid, and a whole lot more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Does the Skyscraper Technique Work in 2021?
• [00:28] A refresher on the Skyscraper Technique and the brains behind it, Brian Dean.
• [01:14] Ways in which the technique is still working and how it is being misunderstood too.
• [02:37] Word count is not the most important thing, it's about value.
• [03:54] The example of Wikipedia and why this proves the importance of updating content.
• [04:37] Usability, links and more to improve you traffic!
• [04:56] That is it for today!
• [04:59] Go to marketingschool.io/pro for 14 days free in our marketing community!

Links Mentioned in Today’s Episode:

Backlinko

Ahrefs

Ubersuggest 

Wayback Machine

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What’s Google’s #1 Ranking Factor for 2021?

In episode #1672, we show you what Google’s number one ranking factor will be in 2021. In short, it’s user experience. But there’s a little more to it than that. There are many factors involved in user experience, with some of the most important ones including bounce-backs and click-throughs. In essence, it’s all down to retention and how well you serve your customer. In this episode, we offer some vital frameworks for you to use. These include loading times, first input delay, and accumulative layout. To hear about these in more detail, be sure to join us today! 

TIME-STAMPED SHOW NOTES:

• [00:21] Today’s topic: What is Google’s number one ranking factor for 2021? 
• [00:41] Google is all about showing websites with the best user experience.
• [01:20] We define what user experience is.
• [01:56] What core web vitals are.
• [02:52] Think about what kind of user experience you enjoy.
• [03:10] What usability really means.
• [03:37] That’s it for today!

Links Mentioned in Today’s Episode:

Search Engine Land

Screaming Frog

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Will AI Content Writers Replace Humans?

In episode #1671, we explore the topic of whether AI copywriters will replace humans. With the advent of GPT-3, an open-source library for generating language, we have seen an influx of tools that leverage it to perform all kinds of copywriting tasks. While this might present a threat to human copywriters, Kai-Fu Lee said that AI will never be able to be truly creative. Tune in to find out whether AI copywriting tools will save you time or take your job away!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Will AI Content Writers Replace Humans?
• [00:44] AI copywriting tools built off GPT-3.
• [01:06] The lack of creativity of AI copywriting and how long this will take to fix.
• [01:47] The one thing you cannot take away from humans is creativity.
• [02:22] While it wont replace the best humans, there are indisputable uses for AI.
• [02:45] Will AI copywriting tools actually save time?
• [03:17] How will competing tools survive when they are built on open-source tech?
• [04:03] That’s it for today!
• [05:20] Go to levelingup.com to check out the book Eric is about to release!

Links Mentioned in Today’s Episode:

Conversion.ai

Copy.ai

Copysmith.ai

Kai-Fu Lee

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How To Grow Your Search Traffic Predictably

In episode #1670, we give you the best strategies for growing your SEO traffic. Social media platforms offer instant gratification if you make a post that goes viral, whereas the project of growing SEO traffic is a slow slog. If you are willing to put in the time and be consistent though, you will see amazing compounding effects over time. Tune in to learn about creating content around top keywords in your niche, building links to your blog, how to divide your time between the two, and more.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How To Grow Your Search Traffic Predictably
• [00:44] Strategies Eric implemented to grow traffic on the Single Grain website.
• [01:08] Increase the frequency of content publishing.
• [01:14] Link-building strategies like posting guest content on other blogs.
• [01:36] Being consistent and experiencing compounding effects over time.
• [02:08] Neil’s process for building traffic.
• [02:15] Find the keywords your competitors rank for that you don’t.
• [02:50] Crank out content on the terms that you don’t rank for.
• [03:06] Find your declining articles and update them.
• [04:00] Focus more on serving your audience than algorithm updates.
• [04:20] SEO is a slow slog compared to the quick fix of social media platforms.
• [04:50] How Neil divides his team between creating new content and updates.
• [05:19] That’s it for today!
• [05:20] Go to marketingschool.io/pro to start your free trial in our marketing community.

Links Mentioned in Today’s Episode:

Ahrefs

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The Quickest, Easiest Way To Connect With Top Influencers

In episode #1669, we share our best strategies for connecting with top influencers. When you want to connect with influencers there are definitely quick ways that you can use to do that, but will those connections develop into lasting, two-way relationships? Tune in today to find out some of the pros and cons of both long and short-game approaches to connecting with top influencers!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Quickest, Easiest Way To Connect With Top Influencers.
• [00:33] The influencers Eric connected with after hosting a Clubhouse room with Howard Marks.
• [01:44] Build lasting, two-way relationships by offering a lot of free help first.
• [03:18] The concrete results that Eric got by using his quick approach.
• [04:39] How your approach to connecting with influencers changes as your clout grows.
• [05:08] That’s it for today!
• [03:24] Go to marketingschool.io/pro to start your free trial in our marketing community.

Links Mentioned in Today’s Episode:

Howard Marks

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7 Marketing Trends We're Excited About for 2021

In episode #16, we share seven marketing trends we're excited about for 2021! We discuss the prospects of Instagram Live interviews, the resurgence of email newsletters, YouTube, and the ever-present power of community building. For these and more, tune in to hear why you should be excited too!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Marketing Trends We're Excited About for 2021.
• [00:29] The possibilities of recording on Clubhouse; even more to look forward to!
• [00:52] Instagram Live interviews and why we can expect more and more of these.
• [01:17] The power of community and the rising tied that raises all boats.
• [01:53] Why free tools might surpass the popularity of content marketing this year.
• [02:19] The comeback course that email newsletters are on right now.
• [02:57] The steady and strong rise of voice technology and particularly voice search.
• [03:50] What's old is now new; the continued value and growth of YouTube. 
• [04:18] That is it for today!
• [04:20] Go to https://www.levelingup.com/ to learn more about Eric's new book!

Links Mentioned in Today’s Episode:

Clubhouse

Slack

Substack

Andreessen Horowitz

MailChimp

Ghost

The Hustle

Morning Brew

Jetson

OC&C

MrBeast

Leveling Up

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7 Marketing Tools We Love For 2021

In episode #1667, we talk about seven marketing tools that we love for 2021! From old favorites like Metadata and All in One SEO, to Piñata Farms and Recurly, these tools are guaranteed to boost your content creation, targeted marketing and more! Tune in to hear our favorite picks for the year ahead.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Marketing Tools We Love For 2021.
• [00:30] The usefulness of Lately for optimizing your content.
• [01:08] How Recurly can help you with your subscription management.
• [02:00] The rise of meme culture and tools like Piñata Farms for meme creation.
• [02:27] Compiling and collating all your relevant data in Google Data Studio.
• [02:54] The power of the Circle community for content creators.
• [03:13] Get ready for the revamped version of the All in One SEO pack for WordPress!
• [03:35] Metadata for account-based marketing; finding specific targets. 
• [04:03] That is it for today!
• [04:24] Go to http://marketingschool.io/pro for a free trial of our Marketing School Community!

Links Mentioned in Today’s Episode:

Lately

Recurly

Piñata Farms

Elon Musk

Clubhouse

Google Data Studio

Circle

All in One SEO

Metadata.io

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When You Should Consider BUYING Email Subscribers

In episode #1666, we talk about when you should consider buying email subscribers. At the end of the day, paying for subscribers only makes sense if your business model is already good enough for an investment like this to generate ROI. If this is the case, there are also some best practices for how to go about paying for subscribers, so tune in to hear what they are!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: When You Should Consider BUYING Email Subscribers.
• [00:27] Different ways of buying email subscribers.
• [00:46] A method of buying subscribers we don’t recommend.
• [01:08] Advertising on the email lists of your competitors.
• [01:53] How to look at your numbers to see if paying makes sense.
• [01:53] Ways some of the best newsletters are incorporating this strategy.
• [03:15] Don’t spend if your funnel is poor, or you have bad conversion rates and LTVs.
• [03:23] Go to marketingschool.io/pro to sign up for a 14 day trial for only $1.

Links Mentioned in Today’s Episode:

Billy Gene Is Marketing

Morning Brew

The Hustle

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How Email Marketing Will Change in 2021

In episode #1665, we will talk about how email marketing will change in 2021. We have already begun to see added functionality in emails as far as being able to sell or purchase products from within the email itself. As far as newsletters, we believe that bundled subscriptions will emerge due to the benefits they provide to both writers and audiences. Tune in to learn more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Email Marketing Will Change in 2021.
• [00:27] The ability to sell or purchase products from within an email.
• [01:58] Bundled subscriptions that will emerge in the newsletter space.
• [02:51] That’s it for today!
• [02:52] Go to marketingschool.io/pro to sign up for a 14 day trial for only $1.

Links Mentioned in Today’s Episode:

Lululemon

Substack

Verge

TechCrunch

Apple Pay

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Today we are going to talk about 'The Smart Marketing Strategies That Foundr Used To Build A Long Term Business'

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5 SEO ‘Quick Fixes’ To Boost Your Site Today.

In episode #1664, we share five quick fixes that you can apply to your website to boost its SEO. 

These hacks are so simple but you’d be surprised how many people don’t use them even though the gains they offer are so significant. From putting your dynamic content on a CDN to simply optimizing your site’s UI, tune in today to hear all five SEO hacks!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 SEO ‘Quick Fixes’ To Boost Your Site Today.
• [00:27] Put both your static and dynamic content on your CDN.
• [01:30] Update your content to boost your site’s traffic.
• [01:56] Make your website as user-friendly as possible.
• [02:33] Use the Ahrefs SEO Health Tool to check your SEO score.
• [02:51] Get the top ten pages from Google Search Console and link to them in your blog.
• [03:15] That’s it for today!
• [03:24] Go to marketingschool.io/pro to sign up for a 14 day trial for only $1.

• Links Mentioned in Today’s Episode:

Google Page Insights

Pingdom

Content Decay

Google Page Experience

Ahrefs

Google Search Console

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Why Google Is Re-Ranking Your OLD Content?

In episode #1663, Neil and Eric talk about why your old content might be re-ranking on Google. Your content’s ranking is not permanent and can go up and down. Find out why you should be keeping things fresh, how to focus on user experience, and figuring out which keywords work best. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why Google Is Re-Ranking Your OLD Content?
• [00:29] When you produce content, its ranking can fluctuate over time.
• [00:59] Some content, like events, is timebound but other things are evergreen.
• [01:37] Keep things updated and fresh, even just the videos, images, and UX.
• [02:09] You have to think about whether you are creating the best experience possible.
• [02:22] Look at the keywords on old posts and see how they rank.
• [02:45] That’s it for today!
• [02:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
• Links Mentioned in Today’s Episode:

Google Search Central

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Google’s Top 3 Major Ranking Factors for 2021

In episode #1662, Neil and Eric talk about Google’s three major ranking factors this year. You will hear about the importance of user metrics, why you should be thinking long-term as a digital marketer, and much more. Tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Google’s Top 3 Major Ranking Factors for 2021.
• [00:30] Number 1: User metrics, usability, and user experience.
• [01:35] Google’s job is to deliver a good search experience so they can run ads.
• [02:10] Number 2: Think long-term, similar to how investors think about compound returns.
• [02:54] Number 3: Keep your content up-to-date and fresh.
• [03:59] What can we be doing better on this podcast? Text us! 
• [04:19] That’s it for today!
• [04:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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How To Level Up

In episode #1661, we talk about how to level up! Today is the day that Eric’s book, Leveling Up is being released. On that theme, our hosts will be sharing the main habits they practice that have helped them level up to where they are today. Tune in and hear about the value of being motivated more by the game of life than by money, thinking in decades, and more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How To Level Up.
• [00:50] Today is the launch day of Eric’s book, Leveling Up!
• [00:54] Learning to see life and work as a game.
• [02:04] If you focus on money, it is hard to make it.
• [02:25] Learn to think in decades, but keep hustling short term.
• [02:51] Mistakes are fine as long as you learn from them.
• [03:11] Nothing in the world is new; so copy, but remix things.
• [04:01] Using the concept of the wealth ladder to leverage your current situation and level up.
• [04:51] Be patient and consistent and understand compounding effects.
• [06:30] Visit levelingup.com to purchase Eric’s new book!

Links Mentioned in Today’s Episode:

Leveling Up

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How to Spend $100 on Amazon Ads and Get $1,000 Back

In episode #1660, we talk about how to get a good ROI compared to the money you spend on Amazon ads. Amazon is the number one search engine in e-commerce, so if you have a great product and you spend a reasonable amount on ads, you’ll get great reviews after people purchase, and that will boost sales even more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Spend $100 on Amazon Ads and Get $1,000 Back
• [00:30] Generate good reviews because they lead to more purchases over time.
• [01:27] Amazon has the most searches in the e-commerce space.
• [01:38] Advertising on Amazon is still simplistic and there are different ad formats.
• [02:19] Spending money on ads delivers ROI in the long run, so be patient.
• [02:32] Start with a great product and the ROI will follow.
• [02:41] Use retargeting to help your conversions more.
• [02:50] Visit levelingup.com to purchase Eric’s new book!

Links Mentioned in Today’s Episode:

Leveling Up

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How to Get 5-Star Reviews Organically on Amazon

In episode #1659, we talk about ways to get 5-star reviews organically on Amazon. Whether you are publishing a book or selling any other kind of product, these strategies are guaranteed to help you on this important mission. Reviews can drastically improve your sales numbers, so tune in to hear about the best tips we have for you!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Get 5-Star Reviews Organically on Amazon.
• [00:28] Why your Amazon reviews are important!
• [00:59] Ways that people are gaming the system in order to get good reviews.
• [01:34] Utilizing the power of ambassadors for your business or product.
• [02:35] Listening to feedback and comments to boost your average review score.
• [03:12] A useful tool for bulk review requests.
• [03:52] The place of patience in this endeavor; it takes time!
• [04:24] That’s it for today!
• [04:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leveling Up

JungleScout

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How Kelly Roach Used The Live Launch Method To Quickly Build An 8-Figure Coaching Business That Focuses On Gasp Retention!

In this episode, we sit down with Kelly Roach, the CEO and founder of Unstoppable Entrepreneur, an online business incubator that helps CEOs scale their business. In today’s show, we find out from Kelly what this process looks like, how Unstoppable Entrepreneurs nurture their clients, and why live launches helped accelerate Unstoppable Entrepreneur’s growth. We kick off the episode by finding out more about Kelly and her background, as well as her business. Kelly shares details about the Unstoppable Entrepreneur customer journey, where clients learn skills like revenue competence, audience building, and how to stand out in the market. Following this, we hear about how accountability sets Kelly’s business apart from similar services. Kelly uses dozens of touchpoints throughout her program on a weekly basis, like a live Facebook group, for example. Building on this, she then delves into what has given her business so much success. Listeners will benefit from hearing about live launches, and how they became one of Kelly’s most important tools in business. The live launch method, as Kelly tells us, was born from a series of failures, and was used as a slow build to accumulate clients through social selling. To hear more about how you can scale your business, be sure to join us today!

TIME-STAMPED SHOW NOTES:

• [00:24] Today’s guest is Kelly Roach, CEO, and founder of Unstoppable Entrepreneur.
• [00:50] Kelly shares information about herself and Unstoppable Entrepreneur.
• [01:12] What Kelly focusses on with her Unstoppable Entrepreneur business.
• [01:44] The market-type that Kelly targets.
• [02:32] The skills Kelly brings from her Fortune 500 background.
• [02:51] Kelly’s client sweet spot.
• [03:24] Kelly describes the client journey for Unstoppable Entrepreneur sign-ups.
• [04:34] What conviction means to Kelly and what it implies for her core offering. 
• [08:16] Why accountability is a game-changer and what it can do for you.
• [09:15] How Kelly keeps her clients accountable.
• [11:32] Hear some of the numbers of Kelly’s business.
• [15:20] We talk about the importance of retention and long-term thinking. 
• [18:10] Kelly shares how to hire the right people, the right way.
• [19:54] The most effective thing Kelly has been doing for customer acquisition.
• [22:15] How Kelly makes the live structure work for her brand and customer acquisition.
• [23:17] Kelly details how she structures her offerings. 
• [24:56] Then, Kelly expands on what the daily structure of her course looks like.
• [27:14] Kelly’s business journey so far.
• [29:20] The method to Kelly’s book funnels.
• [31:02] One must-read book Kelly recommends to listeners. 
• [31:44] A helpful tool that Kelly uses to aid her success.
• [32:24] That’s it for today!

Links Mentioned in Today’s Episode:

Kelly Roach

Kelly Roach on LinkedIn

Unstoppable Entrepreneur Show

Tribe of Unstoppables

Bigger Than You on Amazon

Live Launch Method on Amazon

Think and Grow Rich on Amazon

Muse

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5 Email Marketing Tips for Book Launches

In episode #1658, we share five email marketing tips for book launches! As Eric nears the due date for his Leveling Up book, we thought we would share a handful of actionable ways you can promote your work before it publishes. Tune in to hear about emailing excerpts, creating ambassadors, using contests, and more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Email Marketing Tips for Book Launches.
• [00:29] The power of bulk sales for books and tiered offers for customers.
• [01:25] Using pieces from a book as content to send to your email list.
• [01:59] Deadlines, countdowns, and contests as a launch date approaches.
• [02:29] Growing your list by connecting with peers and useful partners through cross-promotion.
• [02:57] Creating ambassadors and offering incentives for interested parties from your community.
• [04:08] That’s it for today!
• [04:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leveling Up

Clubhouse

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Will Clubhouse Stand The Test of Time?

In episode #1657, we consider whether Clubhouse will stand the test of time. With so much excitement about the new platform and the rush of a host of different business owners and personalities trying to maximize its early real estate, hopes are high for this new way of connecting. Tune in to hear us talk about the reasons we think it will continue to grow and what its ceiling might be!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Will Clubhouse Stand The Test of Time?
• [00:28] Clubhouse's recent billion-dollar valuation.
• [01:05] Heavy usage early on and the numbers game as it grows over time.
• [02:02] The question of moderation and how this might play out in Clubhouse's rooms.
• [03:02] Recording rooms, avoiding ads, and the possibility of monetization.
• [04:45] Plotting the likely future of Clubhouse, and the size to which it might grow.
• [05:00] A smart strategy from Eric for growing your network on the platform!
• [05:41] Strong oration mixed with the potential for discoverability. 
• [06:33] That is it for today!
• [06:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Clubhouse

Marc Andreessen

Leveling Up

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1 Metric That Reveals If Your Page Is Actually Converting

In episode #1656, we give you the metric you should consult to check if your page is converting or not. Conversion rates are important but they don’t give you an accurate picture of whether your business is making money. That is why we choose to look at a metric called ARPU, or average revenue per user, instead. Tune in to learn why this metric is important and how can optimize it as well.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 1 Metric That Reveals If Your Page Is Actually Converting.
• [00:29] Why conversion rates are relative thus not fully truthful.
• [00:49] Rather assess how much revenue you are generating per visitor.
• [01:35] Different ways to use to increase your average revenue per user.
• [02:02] Find purchasing objections customers have, and answer them.
• [02:18] The relationship between price, conversions, and profitability.
• [02:35] You can close deals using DMs too.
• [03:27] That is it for today.
• [03:28] Go to levelingup.com to check out Eric’s new book!

Links Mentioned in Today’s Episode:

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When Is Page Design More Important Than Copywriting?

In episode #1655, Neil and Eric talk about the importance of good page design and touch on some instances when it is more important than copywriting. Yes, strong copy increases conversions, but page layout and user experience have a major part to play too. Tune in to hear more about how better design leads to better results.  

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: When Is Page Design More Important Than Copywriting?
• [00:29] Copy is responsible for conversion, but sometimes page design is more important.
• [00:45] Why page design is so important in your checkout process.
• [01:15] Design has to be consistent across the different platforms you use.
• [01:52] User experience is a key part of good design.
• [02:36] Airbnb and Apple are standout examples of companies with carefully considered design.
• [03:36] Great design is the product of meticulous decision-making.
• [04:08] That’s it for today!
• [04:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Airbnb

Tripadvisor

Dribbble

Behance

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