Marketing School - Digital Marketing and Online Marketing Tips

7 Small CRO Tweaks That Had BIG Impacts

In episode #1654, Neil and Eric talk about seven conversion rate optimization changes that have had big impacts on their business. You will hear about the benefits of having a countdown timer, why you should personalize the page, and how to add order bumps if you can. For all this, and a whole lot more, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Small CRO Tweaks That Had BIG Impacts.
• [00:30] Number 1: Insert a countdown timer somewhere on your page.
• [00:47] Number 2: Change the link from ‘upgrade’ to ‘7-day free trial.’
• [01:03] Number 3: Add personalization to the page.
• [01:40] Number 4: Look at what Legion Athletics does with price per serving.
• [02:13] Number 5: Include an extra pop-up on the page to see magic happen.
• [02:24] Number 6: Make your checkout two steps instead of one.
• [02:45] Number 7: Figure out ways to add order bumps. 
• [03:09] That’s it for today!
• [03:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Legion Athletics

Russell Brunson

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The 1 Habit That Will Grow Your Personal Brand

In episode #1653, Neil and Eric talk about how consistency will grow your personal brand. We learn about the importance of consistently posting on social media and why you should be patient when it comes to your success. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The 1 Habit That Will Grow Your Personal Brand.
• [00:27] Get out there and push your brand on social media consistently.
• [01:05] You are not necessarily going for home runs every time you make content.
• [01:55] It takes two to three years to build an audience.
• [02:29] Consistency stacks on itself and ultimately leads to results that stick.
• [03:20] Overnight success takes years to happen.
• [03:34] That’s it for today!
• [03:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Clubhouse

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

3 Ways to Restore Lost Trust with Your Audience

In episode #1652, we talk about three ways you can restore trust you might have lost with your audience. It is not uncommon for this to happen, so be proactive in how you choose to fix it. Be sure to tune in today to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 3 Ways to Restore Lost Trust with Your Audience.
• [00:29] Number one: Confront what happened and tell people how you will fix it.
• [01:20] Number two: Go above and beyond when trying to restore trust.
• [02:10] Number three: Give it time and keep pushing forward.
• [02:52] If things get super dire, you can always totally rebrand.
• [03:18] That’s it for today!
• [03:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

BP

Spectrum

Verizon

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Make Your Brand Feel More Authentic

In episode #1651, Neil and Eric talk about ways to make your brand feel more authentic. We find out about the power of having your audience see and hear you, and the benefit of being real and having faith that you will find your tribe. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Make Your Brand Feel More Authentic.
• [00:39] How hearing a voice gives you an immediate insight into authenticity.
• [01:19] The importance of being real when talking about your brand.
• [02:07] You will never be able to please everyone, so be yourself.
• [02:50] Examples of influencers who are authentic and have stuck to their guns.
• [04:04] That’s it for today!
• [04:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Will.i.am

Grant Cardone

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Today we are going to talk about 'How to 10x Your Preorders With This Bulk Strategy?'

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What All Bestselling Book Launches Have in Common

In episode #1649, we hear about what bestselling book launches have in common. Neil talks about the company he used when launching his book, and Eric shares why he decided to write Leveling Up. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What All Bestselling Book Launches Have in Common.
• [00:37] What made Neil’s book, Hustle, a bestseller: hiring ResultSource.
• [01:23] Sometimes ‘bestseller’ is an empty signifier and a vanity metric.
• [01:54] The Lindy Effect and the importance of having a book that stands the test of time.
• [02:32] Why Neil wouldn’t write a book again.
• [03:12] Eric’s motivation for writing his book and the hybrid publishing model he chose.
• [04:13] That’s it for today!
• [04:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Hustle

Michael Bungay Stanier

Leveling Up

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Today we are going to talk about 5 Book Promotion Ideas To Get Your First 1,000 Sales!

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Market Your Book Without an Audience

In episode #1647, Neil and Eric share ways to market your book without an audience. As a New York Times best-selling author, Neil has firsthand experience on the matter, and Eric offers details on his podcast tour to promote his soon-to-be-released book. Tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Market Your Book Without an Audience.
• [00:49] Why podcast interviews are one of the best ways to promote your book.
• [01:44] Audio is a powerful way to build relationships with people.
• [02:04] Eric’s approach to setting up his podcast tour for his upcoming book.
• [03:24] How Eric got booked on 25 podcasts through Clubhouse. 
• [03:58] That’s it for today!
• [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Hustle

Leveling Up

Chartable

Clubhouse

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Do Fractional SEOs Work?

In episode #1646, we explore the topic of whether fractional SEOs work. What we mean by fractional is ‘part-time’. Part-time employees occupy what we call the murky middle — they have no incentive to go all-in on your vision for your company. Tune in and hear more about why fractional employees don’t work out and why you should hire contractors or full-time staff instead!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Do Fractional SEOs Work?
• [00:30] What ‘fractional’ means in the context of employees.
• [01:20] Rather hire a contractor than a part-time employee.
• [01:54] Fractional employees can’t go all-in and gel with a company
• [02:22] If you can’t afford contractors, hold off until you are ready.
• [03:00] That is it for today!
• [03:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Charlie Munger

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Funnels Vs. Cycles

In episode #1645, we learn about the major difference between funnels and cycles. While we love click funnels, it is important to think about other aspects like sales and hiring more long-term. Be sure to tune in today to hear more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Funnels Vs. Cycles.
• [00:27] Explaining what a funnel is and the major problem with it.
• [01:13] How a cycle differs from a funnel in terms of its timeline.
• [01:45] Funnels eventually end, whereas cycles never do.
• [01:52] Marketing companies are good at acquisition and weak at retention.
• [02:38] Some of the benefits of improving retention.
• [03:16] Why even 5% churn is not sustainable at all.
• [04:26] Cycles force you to think long-term, which funnels don’t necessarily get you to do. 
• [04:41] That’s it for today!
• [04:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Today we are going to talk about 5 Creative Ways to Use Instagram!

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

5 Sneaky Ways to Decrease Your Facebook Ad Costs

In episode #1643, we share five ways to decrease your Facebook ad costs which are all very sneaky! Advertising on Facebook can be expensive if you are trying out strategies that haven’t been proven to work but today we give you a bunch of ways that will help you keep costs low and conversions high. Tune in and learn how to spot and use your competitors’ proven strategies, up engagement using the double-edged sword of controversy, build trust by initially directing traffic to an educational piece of content, and more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Sneaky Ways to Decrease Your Facebook Ad Costs.
• [00:25] Finding successful strategies your competition use on Facebook Ad Library.
• [00:59] Getting people to engage more using the double-edged sword of controversy.
• [01:36] Collecting leads on Facebook itself instead of via your website.
• [01:52] Another double-edged sword: Widening your targeting.
• [02:14] Drive traffic to an educational piece and retarget from there.
• [02:47] That’s it for today!
• [02:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below.

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Hidden Importance of Reputation Management

In episode #1642, we talk about the hidden importance of reputation management. The meaning of reputation is basically what people think and say about you, and in today’s world of online marketing, we can think about reputation as referring to the information people see when they search you on the internet. Tune into this episode to learn about ‘quick’, ‘neutral’, and ‘long-term’ methods that you can use to correct your reputation, and the effectiveness of each strategy.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Hidden Importance of Reputation Management.
• [00:35] What is reputation management?
• [00:49] Making sure people see positive things when they see you online. 
• [01:48] How to correct your reputation if it has been damaged.
• [02:10] You can’t please everybody.
• [02:56] Hacking Google versus generating goodwill.
• [03:14] ‘Neutral’ ways of reputation management.
• [04:06] That’s it for today!
• [04:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Jeff Bezos

Warren Buffet

Apple

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Today we are going to talk Why It's Better to Get Rich Slowly?

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Today we are going to talk 'Where to Hire Star Marketing Talent In 2021?'

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What MrBeast Burger Tells You About The Future of Influencer Marketing

In episode #1639, we explore what the MrBeast burger says about the future of influencer marketing. Recently MrBeast opened 300 burger joints at once and this initiative has been very successful due to the fact that he has leveraged his influence and partnered up to sell a product. Tune in to find out how brands and celebrities can successfully partner to make one plus one equal four today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What MrBeast Burger Tells You About The Future of Influencer Marketing.
• [00:36] Introducing YouTuber MrBeast and the 300 burger joints he opened at once.
• [01:10] How much per year MrBeast’s burger joints will make.
• [01:18] The notion that influencer marketing will blow up very soon.
• [01:36] Brands that have used influencer marketing effectively.
• [01:55] What brands that have been unsuccessful with influencer marketing have got wrong.
• [02:33] What clout kitchens are and how they combine a back-end service with an influencer.
• [04:10] That’s it for today!
• [04:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

MrBeast

1stPhorm

Shreds

SkinnyFit

My First Million Podcast

Clout Kitchens

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below.

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In this special episode, we talk to Iris Shoor, Founder and CEO of Oribi, an alternative for Google Analytics that provides actual data insights for funnel optimization and strong audience segmentation. Our conversation starts with how Oribi distinguishes itself from other analytics platforms, and Iris highlights the fact that it is easy to use and doesn’t require a dev on your team, also getting into its customer behavior visualization features, and a whole lot more. Our guest speaks about the types of companies that would get the most value from Oribi’s services, and the approach to marketing and messaging she and her team have chosen. Along with all this, we hear about some of Oribi’s current performance metrics, Iris’s philosophy about when to raise venture capital, and her thoughts about how Oribi has found a niche and created a demand for itself too. Tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Easy Analytics with Iris Shoor.
• [00:56] An introduction into Oribi; a more accessible alternative to Google Analytics.
• [04:40] Which kinds of online businesses Oribi is the best fit for.
• [05:48] Metrics for the performance of Oribi such as the conversion rate it increases.
• [07:10] How Oribi makes money.
• [07:47] The ideal traffic amount for sites looking to derive value from Oribi.
• [08:47] How much Oribi has raised and how many clients they serve.
• [09:35] The type of company and founder-vision that suits a capital raise.
• [11:55] Why Oribi is a good fit for agencies.
• [12:53] The customer acquisition strategy at Oribi and the platforms they market on.
• [14:47] Why Oribi markets itself as an easier alternative to Google Analytics.
• [16:41] Iris’ thoughts on Oribi’s messaging; creating a demand for a product.
• [17:55] The features of Oribi that their customers love.
• [19:00] Iris’ favorite business tool at the moment.
• [19:50] The value of aligning product and marketing.
• [20:40] Tools that are providing value in our remote working environments.
• [21:46] Fantasy and business book recommendations from Iris.
• [23:13] How to sign up for Oribi for a discounted rate and find Iris online.
• [23:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Iris ShoorOribi

Figma

15Five

Amplify

Lost and Founder

His Dark Materials

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Build a Community That Lasts

In episode #1638, Neil and Eric talk about building a community that lasts. We hear why community is so important, the power of your first 1000 followers, and much more. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Build a Community That Lasts.
• [00:29] The definition of a community and why it is so important.
• [00:55] Why Neil recommends reading books about how churches and cults build their community.
• [01:15] What happened when Neil and Eric had their first live event.
• [02:17] People like belonging to something they believe in.
• [02:28] Why your first 1000 followers are the most important when building your community.
• [03:18] Community is a form of media and, therefore, a lever. 
• [03:38] That’s it for today!
• [03:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Social Capital

1,000 True Fans

Naval

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Hook People to Clicking

In episode #1637, Neil and Eric talk about the best ways to hook people. We hear about the importance of headlines, zigging when everyone else is zagging, and a whole lot more. Tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Hook People to Clicking.
• [00:29] Defining hooking in the digital marketing space.
• [01:17] The headline and thumbnail of YouTube videos are more important than the content.
• [02:02] Neil’s secret to getting people to click: do the opposite of what everyone else is doing.
• [03:22] How Eric researches headlines that hook people best.
• [05:01] If you have an idea of what you think will hook people, don’t be afraid to test it.
• [05:25] That’s it for today!
• [05:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Creator Economics

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Difference Between Neil & Eric’s Agency Models

In episode #1636, we speak about the main differences between Neil and Eric’s agency models. While Neil and Eric both run agencies, their philosophies around who they serve, who they hire, and what their respective endgames look like are very different. Despite these differences, the driving force behind each of our hosts’ passion for what they do is very similar! Tune in to hear more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Difference Between Neil & Eric’s Agency Models.
• [00:45] Neil built his agency around his goal to hire people he would like to work on his projects.
• [01:05] Another goal of Neil’s around building an agency that can serve clients globally.
• [01:28] A third goal of Neil’s agency: being scale-agnostic.
• [01:54] Eric’s goal to siphon the capital his agency makes into exponential revenue sources.
• [02:38] Why Eric’s agency primarily serves clients who spend over $30 - $50,000 a month.
• [02:54] The role of the traffic that Neil receives in the success of his model.
• [03:23] Why Neil’s true joy comes from his clients’ growth.
• [03:36] The game of business is all about enjoying the journey!
• [03:57] That’s it for today!
• [03:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below.

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

7 Marketing Apps and Tools We're Excited About for 2021

In episode #1635, you will hear about the seven marketing apps and tools we are excited about this year. We talk about Copysmith, SparkToro, and Descript, among others, and share why they are some of the best in the business. To hear more, be sure to tune in today! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Marketing Apps and Tools We're Excited About for 2021.
• [00:30] Number one: Copysmith, a tool that can help with captions and headlines.
• [00:50] Number two: SparkToro, a platform that helps you discover what your audience reads
• [01:32] Number three: AlsoAsked, which allows you to discover questions people are asking.
• [01:58] Number four: Clubhouse, an easy way to get followers if you have time.
• [02:14] Number five: Exploding Topics, which gives you insights into trending topics.
• [02:30] Number six: reMarkable, a modern note-taking paper replacement.
• [02:51] Number seven: Descript, a tool that helps streamline video and audio editing. 
• [03:37] That’s it for today!
• [03:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Copysmith

SparkToro

AlsoAsked

Clubhouse

Exploding Topics

reMarkable

Descript

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Clubhouse Stories

In episode #1634, Neil and Eric share their experience with the hottest new platform, Clubhouse. You will hear about why Neil is not devoting much time to it at the moment, the effort Eric is putting in, and much more. Tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Clubhouse Stories.
• [00:40] Neil’s experience with Clubhouse and why he is waiting for it to blow up.
• [01:48] Why people are spending hours growing their Clubhouse following.
• [02:29] The amount of time Eric spent on Clubhouse and his choice to scale back.
• [03:08] The value of establishing yourself on a platform early on.
• [03:30] Eric’s experience on Clubhouse with a famous DJ, BT.
• [04:29] There is a lot of room for serendipitous encounters on Clubhouse.
• [05:40] Most people can’t afford to take Neil’s approach to growing his Clubhouse following. 
• [05:51] Like bitcoin, Clubhouse will probably be zero or hero.
• [06:00] That’s it for today!
• [06:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Clubhouse

Clever Investor

Grant Cardone

Gary Vaynerchuk

BT

Naval

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The 7 Hottest Marketing Trends for 2021

In episode #1633, we give you the seven hottest marketing trends for 2021. You’ll hear about the rise of the concept of community and how to leverage it, the move towards content updating rather than content creation, the upsurge in subscription-based business models, and a whole lot more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The 7 Hottest Marketing Trends for 2021.
• [00:29] Communities are getting bigger and bigger; leveraging community as media.
• [01:57] Content updating will be a bigger hire than content creation.
• [02:55] Leveraging the power of AI for writing copy.
• [03:45] How length standards are changing regarding text-based and video content.
• [05:03] Solutions for automated accounts based marketing.
• [05:44] Adapting to the rise of voice search and voice commerce.
• [06:27] The rise of subscription-based business models and platforms.
• [08:00] That’s it for today!
• [08:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

community.com

circle.so

GPT-3

Copysmith

metadata.io

jetson.ai

OnlyFans

Substack

Supercast

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In this special episode of Marketing School, we talk to Billy Gene from Billy Gene is Marketing about his expertise in the field! He talks to us about million-dollar execution, the importance of the sales side of things, and why all marketers should work on their sales skills. We also discuss the indispensability of practice and how putting in the reps is what moves the needle. Tune into this great conversation with Billy to learn all about the service he offers and how it can help you and your business immediately!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Better Conversions Across Platforms with Billy Gene.
• [01:01] Billy's background and the customer base that he serves.
• [02:36] Moving from agency work to more durable sources of income.
• [03:55] Using Billy's service as a foundation to build on and grow a business.
• [04:41] Tactics that have Billy excited; getting customers interested on the front end first!
• [10:48] The time it took Billy to learn about the importance of the offer.
• [11:40] How Bill approaches switching things up — focussing on the numbers.
• [15:21] Billy's tips for improving your sales calls; reading and practicing! 
• [18:09] Some information on Billy's educational program and how to sign up.
• [19:52] Billy's market-focus and how his business is influenced by growing up on welfare.
• [23:22] Thoughts on personal brands and how much money to pour into them.
• [28:10] Considering Billy's template for success — how to level up in a similar way.
• [31:01] Having fun with your work — why Billy prioritizes this part of his business.
• [33:38] Billy Gene's surprising favorite tool!
• [34:32] A must-read book recommendation from Billy about business.
• [35:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Billy Gene is Marketing

Billy Gene on Instagram

The GENEIUS Ad-vantage

Russell Brunson

Facebook Ad Library

Gordon Ramsay

Kylie Jenner

Xbox

Scaling Up

Verne Harnish Leveling Up Episode

EO

YPO

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

If You Should Micromanage Your Consultants

In episode #1632, we speak about whether you should micromanage your consultants. The general agreement when it comes to HR is that one should not micromanage, but the truth s that there are some contexts in which it can’t be avoided. Tune in to learn more about how budget, time, risk, and more can factor into your decision to micromanage your consultants or not.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: If You Should Micromanage Your Consultants.

[00:31] What we mean by micromanaging.

[01:01] It depends on how fast you want something done.

[02:05] If you pay peanuts, you get monkeys.

[02:53] Weighing up the risk of the task with the skill of the consultant.

[03:40] That’s it for today!

[03:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Paul Graham

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

3 Productivity Tips That Changed Our Lives

In episode #1631, Eric and Neil share some of the top productivity habits that have changed their lives. Eric speaks about a few gadgets and products that have optimized his sleep, and then Neil weighs in on a simple habit of getting all emails for the day done on that same day. Then Eric takes the mic again to instruct us about the value of directing decision making by setting goals and keeping them front and center in your workspace.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Three Productivity Tips That Changed Our Lives.
• [00:35] Eric’s sleep hacks; taping his mouth, CBD tablets, a Slip mask, and more.
• [02:00] Neil’s habit of finishing all his emails before bed.
• [02:20] Eric’s practice of writing his major goals down to keep him focused.
• [03:46] That’s it for today!
• [03:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Thorn

Slip

Oura Ring

Eight Sleep Cover

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Is Link Building Still Important?

In episode #1630, we are going to talk about whether link building is still important. Google said that the two most important things for SEO are content and links. As time goes on however, we are realizing that engagement metrics are what drives ranking. Engagement metrics are driven by link building but a whole lot of other things too. Tune in to learn how to keep your site ranking highly today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Is Link Building Still Important?
• [00:37] Links are still important, but a site with fewer links can still rank highly.
• [01:55] Engagement metrics are what drive ranking, and link building is only one way of driving engagement.
• [02:33] Links are becoming less and less important.
• [02:43] Links will help you begin to rank highly but user metrics will keep you up there.
• [03:00] That’s it for today!
• [03:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Google Analytics

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

7 Quick SEO Tips For 2021

In episode #1629, we find out the seven top SEO tips for this year. Neil and Eric talk about hosting your site on a CDN, how buying websites can give you the boost you need, and why you should be embedding your non-written content into your blog. For all this and a whole lot more, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Quick SEO Tips For 2021.
• [00:37] Number one: Host your site from a content delivery network.
• [00:48] Number two: If you have the resources, go and buy websites.
• [01:18] Number three: Update your content faster than you create new stuff.
• [01:55] Number four: Embed audio and video content on your blog to increase dwell time.
• [02:15] Number five: See where your content lands in the first two to three months and only build links afterwards.
• [02:43] Number six: Study the Google Analytics data of already well-performing content.
• [03:01] Number seven: Look at pages that rank well and add them to page one of your blog. 
• [03:32] That’s it for today!
• [03:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Cloudflare

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

5 Ways to Increase Your Customer LTV in 2021

In episode #1628, we hear about the five best ways to increase your customer lifetime value this year. Find out more about upping your price, the benefits of including upsells and downsells, and why you should be working on your retention as well. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Ways to Increase Your Customer LTV in 2021.
• [00:31] Number one: Increase your prices because pricing is your biggest lever.
• [01:15] Number two: Add in upsells and downsells to get people to buy more.
• [01:45] Number three: Work on your retention, not only sales.
• [02:27] Number four: Create an ecosystem where your products all work together.
• [03:33] Number five: Focus on customer development and find out people’s needs.
• [04:48] That’s it for today!
• [04:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

HubSpot

Slack

Levels

Sam Corcos

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Do You Need To Write 2,000-word Articles To Rank High on Google?

In episode #1627, we are going to talk about if you really need to write 2,000-word articles to rank highly on Google. The short answer is no, and in this episode, we tell you exactly why. We touch on how user experience should always come first, and why data isn’t necessarily lying to you but it isn’t telling the truth either. Covered in today’s show are also the most important questions you should ask yourself when you’re curating content for your audience. To find out what these are and much more, be sure to join us in class today! 

TIME-STAMPED SHOW NOTES:

• [00:21] Today’s topic: do you really need to write 2,000-word articles to rank high on Google?
• [01:12] The misconceptions about high ranking long-style articles.
• [01:31] Why you don’t need to write that much to rank highly.
• [01:49] Why you shouldn’t apply long-form writing to every piece of content you put out.
• [02:09] How you should be thinking about the strategy side of things.
• [02:28] The risk of using a content style that isn’t fit for purpose.
• [02:35] What you should be focussing on to best serve the user experience
• [03:02] Reasons why you shouldn’t take all SEO advice literally.
• [03:38] That’s it for today! 
• [05:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Brain Dean

Backlinko

WickedFire

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Monetize Your SEO Traffic Without Ads

In episode #1626, we show you how to monetize your SEO traffic without ads. This is something that everyone has the power to do and it shouldn’t cost you a dime. We focus on partnerships, affiliate marketing, and plugging in your product or service into your content. Before we say goodbye we also talk about the value behind taking your SEO traffic to email and touch on the power of the exit popup. Be sure to tune in to today’s show!

TIME-STAMPED SHOW NOTES:

• [00:22] Today’s topic: how to monetize how to your SEO traffic without ads.
• [00:26] Answering the question: what’s so bad about ads?
• [00:40] Why people typically use ads on their platforms.
• [01:30] Examples of partnership deals with podcast advertising companies.
• [01:53] When you should start thinking about affiliate marketing.
• [02:06] If you can optimize conversion through sign-up, you can make more money.
• [02:26] Strategies behind the services and products you offer and the content you create.
• [02:32] What you can do instead of call-to-actions.
• [02:57] Taking your SEO traffic to email.
• [03:34] The value of having an exit popup.
• [04:13] That is it for today!

Links Mentioned in Today’s Episode:

Facebook

Amazon

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Rank on Page 1 of Google in 2021

In episode #1625, we show you how you can rank on page one of Google in 2021! This is a topic that we can go on about forever, but in today’s session, we highlight the value of making a well-functioning website, updating old content, using ‘the skyscraper technique’, creating titles that evoke curiosity, and a whole lot more. Be sure to catch today’s show for some lightning-fast tips you can use to boost your SEO in 2021!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Rank on Page 1 of Google in 2021
• [00:30] Optimize the functionality and UX of your website.
• [00:59] Build fewer links and keep the few you make high-quality.
• [01:48] Using Backlinko’s ‘skyscraper technique’: Reverse engineer the top results of a search.
• [02:09] Iterate and make your content feel like a great product.
• [02:42] Increasing click-through by leveraging user signals and core web vitals.
• [03:38] Create content with titles that evoke curiosity.
• [03:50] Upping the time a person spends on a page by packing in different content types.
• [04:19] Update your old content to refresh it for Google’s search algorithms.
• [05:03] That is it for today!
• [05:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Backlinko

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

If You Should Pay To Promote Your Content

In episode #1624, we talk about whether you should be paying to promote your content. Social platforms make their money through advertising, and the data is out that it is getting harder to reach people organically on them. Paid content, however, will get the eyeballs you need and once you have the reach you have been looking for, you can start to leverage your audience in different ways. Tune in to learn more.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: If You Should Pay To Promote Your Content
• [00:28] You might not get the best organic reach, so is paying worth it?
• [01:11] The ratio between what to spend on content creation versus promotion.
• [01:45] Reasons why it is a good idea to pay to promote your content.
• [02:16] How paid content ends up boosting organic reach too.
• [02:37] Reach is the key in a content business, so you have to pay to play.
• [03:10] Leveraging the reach you have from paid promotions.
• [03:28] That is it for today!
• [03:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Will Clubhouse Make You Rich?

In episode #1623, we ask whether Clubhouse will make you rich! As this new app grows and grows, the fruits of the tree are yet to be seen, and so we wanted to consider how the platform could enable businesses and their owners to make money. Listen in as we weigh in on this question, talking about product-based companies, indirect income, and the eternal power of networking.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Will Clubhouse Make You Rich?
• [00:45] The way to make money from products on Clubhouse is not clear yet.
• [01:35] You may be able to find indirect ways of making money from Clubhouse.
• [02:05] A new way to connect with investors and find funding!
• [03:30] Finding value in relationships and sticking it out for the long game.
• [03:56] The unsustainable time investment necessary for success on Clubhouse.
• [05:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Clubhouse

Kevin Harrington

Daymond John

Grant Cardone

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Is Clubhouse the Next Big Thing?

In episode #1622, we talk about whether Clubhouse is the next big thing or not. In a relatively short space of time, this new social channel has been growing rapidly, with many online business owners and personalities getting very excited about it. Tune in to hear us talk about the gap it might fill, the large amount of time it requires, and whether it will be sustainable in the long run!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Is Clubhouse the Next Big Thing?
• [00:30] A brief introduction to Clubhouse for those unfamiliar.
• [01:20] A voice version of LinkedIn — great for networking and learning.
• [01:42] Jump on now to make the most of growing a following quickly!
• [02:05] The time investment needed for Clubhouse; choosing which social network to focus on.
• [03:50] How Eric is using Clubhouse to book podcast appearances.
• [05:01] How to divide time between Clubhouse and running a business.
• [05:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Clubhouse

Daymond John

Grant Cardone

Tyrese Gibson

Ma$e

Andreessen Horowitz

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

4 Marketing Lessons that We Learned the Hard Way

In episode #1621, we talk about the four marketing lessons that we learned the hard way. From under-researched SEO strategies to relying on old and outdated ideas, we have seen what works and what doesn't, and wanted to share these four tips with you, so you can learn quicker than we did! Tune in to hear about making mistakes early, optimizing the right way, and more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 4 Marketing Lessons that We Learned the Hard Way.
• [00:32] Think bigger picture — you have to optimize for keywords that drive volume!
• [01:13] Use the extra time you have in the beginning to make mistakes.
• [01:29] Most channels are saturated, so do your research before implementation.
• [02:25] Content marketing is not a quick fix — get ready for a longer journey.
• [03:09] Marketing experience does not always equate to success and new ideas are also powerful!
• [04:16] That’s it for today!
• [04:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Secret to a High-Converting PS Section

In episode #1620, we share the secret to a high converting PS section! You can most commonly find PS sections in emails, although they are also often used on landing pages too. We think the PS section is a great way to cram in one or two more lines of copy that can help your conversions just a little! In this episode, Neil and Eric talk about their strategies for their different PS sections and how this translates into sales for them!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Secret to a High-Converting PS Section.
• [00:31] The PS section at the end of emails and examples of how it can be used.
• [00:45] Different places that PS sections can pop up outside of emails.
• [00:50] Neil's PS section; underlining speed and automation for higher conversions.
• [01:35] Mentioning a related topic that will interest the reader.
• [01:45] Eric's strategy for his PS section; keeping it light and breezy.
• [02:23] Using different language and tone for different accounts.
• [02:48] Conversion from this part of your email will not be huge, but will help you scoop up stragglers. 
• [03:15] That’s it for today!
• [03:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Ubersuggest

ClickFlow

Content Decay

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Number 1 Go-To Headline Formula If You Are Out of Ideas

In episode #1619, we share the number one go-to headline formula that you can use if you are out of ideas. It may sound simple but just sticking to the task of telling people how you can solve their problem in your headline is what will make the difference for you. This combined with good research through surveys and customer conversations will ensure that you are getting the most out of your headlines. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Number 1 Go-To Headline Formula If You Are Out of Ideas.
• [00:34] Telling people the solution to their problem in your headline!
• [00:44] Acknowledge the problem while describing how you can help.
• [01:50] Compiling information through surveys for your stock of ideas.
• [02:51] That’s it for today!
• [02:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Today we are going to talk about 3 Things Your Mobile Landing Page Needs to Have.

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Today we are going to talk about 5 Simple CRO Hacks You Can Do In 24 Hours Or Less.

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How To Skyrocket Conversions on Your SaaS Landing Page

In episode #1616, we teach you how to skyrocket conversions on your SaaS landing page. There are common mistakes that some landing pages for SaaS products make but in today’s show you will hear how to clear those up while optimizing conversions using the best tools out there for exit popups, countdown timers, heat mapping, personalization, and more. We also cover a great strategy that involves allowing users to test your product out before signing up, so tune in to learn more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How To Skyrocket Conversions on Your SaaS Landing Page.
• [00:42] Getting people to engage in your SaaS product before registering.
• [03:27] Great tools to use for exit popups and countdown timers.
• [04:08] Classic mistakes SaaS landing pages make.
• [04:22] Testing using heat mapping tools like Crazy Egg and Hotjar.
• [04:33] Adding a level of personalization using Clearbit.
• [04:55] The possibility of reversing your funnel for any app.
• [05:23] That’s it for today!
• [05:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Mike Kamo

Hello Bar

Digital Telepathy

OptinMonster

Deadline Funnel

Crazy Egg

Hotjar

Clearbit

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How To Network With People That Are More Successful Than You

In episode #1615, we talk about how to network with people that are more successful than you! Having a strong network is of utmost importance for the success of your business, so it is important to know how to reach out and build relationships with people who can help you grow. Tune in to learn about how you can form connections by hosting free dinners and offering free help!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How To Network With People That Are More Successful Than You.
• [00:33] The benefits of networking with those more successful than us.
• [01:22] What Eric did to build his network in the early days when he didn’t have one.
• [02:28] Neil’s trick of offering free help to those he aims to build relationships with.
• [04:17] Reframing your mindset from ‘how to get more money’, to ‘how to help more’.
• [05:13] That’s it for today!
• [05:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Jayson Gaignard on LinkedIn

Zig Ziglar

Influence

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Run a Remote-First Business The Right Way.

In episode #1614, we are going to talk about how to correctly run a remote-first business. With so many businesses turning to the remote-first structure, how can you assure success? Tune in as we discuss some of our key tips for creating a productive remote team.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Run a Remote-First Business The Right Way.
• [00:31] Examples of what a remote-first business is.
• [01:02] Importance of having a clear operating system for your remote-first business.
• [01:42] Creating a results-based culture for running a successful remote team.
• [02:58] Using project management tools to create accountability within your team.
• [04:17] Setting out core values, measurables, and goals.
• [04:47] The benefits of keeping your remote teams small.
• [05:49] Understanding the value of face-to-face meetings for your teams. 
• [06:33] That’s it for today!
• [06:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Scaling Up

Traction: Entrepreneurial Operating System (EOS)

Asana

Zapier

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What’s The Best or Worst Cold Email We’ve Ever Received

In episode #1613, we going to talk about the best or worst cold email that we’ve ever received. Whether it’s a spammy subject line or a wall of text, there are a lot of things that can tank your cold email. Stay tuned to find out what makes a cold email a success.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What’s The Best or Worst Cold Email We’ve Ever Received.
• [00:33] Two best cold emails that we’ve ever received — employment outreach.
• [01:32] Why a cold email that points out an error is so effective.
• [03:04] The most common cold emails that never work: unclear, unformatted.
• [03:50] How a bad subject line can immediately tank your cold email.
• [04:13] That’s it for today!
• [04:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How Many Times Should You Followup on Cold Outreach?

In episode #1612, we talk about how many times you should followup on the cold outreach that you do. Can a followup email really change the outcome of your cold outreach? Stay tuned as we dig into the stats, what a sales cadence is, and how to actually get the real responses.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Many Times Should You Followup on Cold Outreach?
• [00:31] The definition of cold outreach.
• [00:53] Sending three emails versus one email, you typically get a 39% higher response rate.
• [01:38] How to space out your three followup emails.
• [01:47] Why cold outreach should still be used for all aspects of your business.
• [02:06] Process for cold outreach followup: sales cadence.
• [02:49] When to actually stop reaching out or following up.
• [03:27] What to do when you are not getting any responses at all: who are you targeting? 
• [04:00] That’s it for today!
• [04:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to 10x Cold Email Conversions Before Hitting Send

In episode #1611, we are going to discuss how you can 10x those cold email conversions before hitting send. The number one thing to keep in mind is that cold email still works as an effective marketing tool, and there are many supporting tactics to help you close the deal. Stay tuned as we dive in!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to 10x Cold Email Conversions Before Hitting Send.
• [00:34] The benefits of using re-marketing pixels attached to your cold emails.
• [02:13] Using an account based marketing tool .
• [02:52] Use an enticing headline: short, personalized.
• [03:16] Drawing potential clients in through feedback calls.
• [03:35] Understanding that cold email still works and is a valid marketing skill.
• [03:47] That’s it for today!
• [03:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Metadata

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Business Tax Secrets That Have Saved Us +$1,000,000s

In episode #1610, we talk about business tax secrets that have saved us millions! Although paying your taxes brings many rewards, there are a lot of opportunities for saving money along the way. Tune is as we break down all of our tax saving tips for your business. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Business Tax Secrets That Have Saved Us +$1,000,000s.mp3.
• [00:31] QSBS: Qualified Small Business Stock can save you up to $10 million on taxes.
• [01:13] How to put your R&D tax credit on autopilot.
• [01:50] The benefit of investing your money back into business growth.
• [02:21] Deferring tax while the value of your business grows.
• [03:03] Moving to a lower tax state or Puerto Rico.
• [03:26] Changing your perspective on taxation as a benefit to your life.
• [04:01] R&D back-tax range: up to three years. 
• [04:19] The tax benefits surrounding depreciation.
• [04:50] Alternate options to paying taxes: reinvesting in people and business growth.
• [05:36] That’s it for today!
• [05:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Boast.ai

MainStreet

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Today we're gonna talk about All The Products and Software We Use to Create Marketing School. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

2021 Is Here. How to Get Off to A Blazing Start

In episode #1608, we talk about how to hit your goals this year. Most people fall short because they don’t plan properly, so tune in today to find out how to achieve everything you set out to this year!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 2021 Is Here. How to Get Off to A Blazing Start.
• [01:12] Why most people fail to reach their goals and how to let this not happen to you.
• [01:35] Reverse engineer your goal by breaking down daily tasks to get you there.
• [02:06] How Eric sets his business, personal, and fun goals for the year.
• [03:26] What Eric’s morning routine looks like; the power of reinforcement.
• [04:02] Having 90-day goals and aligning your company with these.
• [04:14] Neil’s morning routine and how it contributes to his productivity.
• [04:57] There should be some type of cadence to all of your days. 
• [05:27] That’s it for today!
• [05:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Noah Kagan

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Poor Onboarding Will Destroy your Retention. Here's Why (& What to Do About It)

In episode #1607, we talk about poor onboarding, how it’s hurting you, and what you can do about it. Onboarding is not just about software; it is about how customers experience your products and services too. Be sure to tune in to find out how you can solve your onboarding problems.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Poor Onboarding Will Destroy your Retention. Here's Why (& What to Do About It).
• [00:35] Onboarding is about more than just software; it’s about products and services too.
• [01:04] If customers aren’t happy with your onboarding, they won’t keep coming back.
• [01:22] How to create a successful onboarding experience.
• [02:12] Why poor onboarding is the biggest contributor to churn.
• [02:45] Metrics to look at to better understand onboarding.
• [03:35] Neil’s onboarding experience with Conversion Rate Experts.
• [04:40] That’s it for today!
• [04:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.