Marketing School - Digital Marketing and Online Marketing Tips

How to Deliver a 7-Star Experience for Clients

In episode #1606, we talk about delivering a 7-star experience for your clients. Neil shares stories both of how his expectations have been exceeded and how he has exceeded clients’ expectations. We also hear about the power of going above and beyond and why this is the best marketing out there. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Deliver a 7-Star Experience for Clients.
• [00:41] Neil’s most recent experience of incredible customer service.
• [01:52] A 7-star experience: Neil’s story of the Mandarin Oriental in Las Vegas.
• [02:30] What separates a 7-star experience from a 5-star one.
• [02:55] Outline what each starred experience looks like and exceed expectations.
• [03:00] How Neil went above and beyond for a client.
• [04:33] The link between a 7-star experience and marketing.
• [05:00] There is no one way to stand out; find what works for you. 
• [05:14] That’s it for today!
• [05:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Airbnb

Mandarin Oriental Las Vegas

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When You Should “Fire” Bad Clients

In episode #1605, we talk about “firing” bad clients. There are many reasons to let clients go, and Neil and Eric share what has caused them to make these decisions in their businesses. Tune in to hear it all! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: When You Should “Fire” Bad Clients.
• [00:45] Why bad clients are not just those who are not profitable.
• [00:52] Neil’s biggest red flag with clients: If they are rude to his team.
• [01:35] Why scope creep is another indicator of a bad client.
• [02:06] Unethical practices that Neil has fired clients over.
• [02:36] Misaligned expectations and why this a reason to let clients go.
• [03:17] If you decide to change agency direction, you should fire some clients.
• [04:09] That’s it for today!
• [04:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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5 Powerful Questions to Ask on Customer Surveys

In episode #1604, we talk about five of the most powerful questions to ask on customer surveys. We hear about open-ended questions, gaining insights to improve user experience, and why it’s important to find out who your customers are. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Powerful Questions to Ask on Customer Surveys.
• [00:33] Why customer surveys are so important for your business.
• [00:47] Leave an optional, open-ended question at the end of the survey.
• [01:22] The benefits of asking customers about what you could have done better.
• [02:04] A question to ask about referring customers.
• [02:51] Demographic questions that are important to ask. 
• [03:37] That’s it for today!
• [03:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Business Lessons That Eric Learned from 2020

In episode #1603, we hear about the business lessons Eric has learned from 2020. We find out about his choice to slow down, the power of media as leverage, and the benefits of communicating your vision to your team. Tune in to discover Eric’s major takeaways from this year.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Business Lessons That Eric Learned from 2020.
• [00:36] Eric’s biggest lesson: Turning inward and unlearning his programming.
• [01:24] How the turtle Eric got from Puerto Rico reminds him to slow down.
• [01:51] Overreacting is a lot better than not reacting.
• [02:26] Cut quickly and do it all at once – Another big takeaway from the year.
• [02:38] Even in the pandemic, people still crave human connection.
• [03:03] Media is still an incredibly high form of leverage.
• [03:09] The benefits Eric has seen spending more time on Twitter and YouTube. 
• [04:13] Communicate the overall vision of your activities to your team.
• [04:56] That’s it for today!
• [04:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Only the Paranoid Survive

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Business Lessons That Neil Learned from 2020

In episode #1602, we talk about some of the business lessons that Neil learned from 2020. From doubling down on what’s working to making multiple hires for the same role, there was no shortage of takeaways from this year. Tune in to hear them all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Business Lessons That Neil Learned from 2020.
• [00:39] The biggest thing Neil learned: Double down on what’s working.
• [01:14] Hire multiple people for the same role and let them compete.
• [01:49] Don’t spend more money on ads; find out what you can give away for free.
• [02:47] You have to be patient and give things a few tries.
• [04:28] The importance of hiring people who have already done what you’re looking for.
• [05:55] You must give people a good severance if you let them go.
• [05:57] That’s it for today!
• [05:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
•  

Links Mentioned in Today’s Episode:

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Top Five Marketing Lessons Learned in 2020.

In episode #1601, we talk about the top five marketing lessons we learned in 2020. You will hear about why you should focus on YouTube more, the power of giving things away for free, and why you should be hiring more fresh blood at your agency. Tune in to hear it all.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Top Five Marketing Lessons Learned in 2020.
• [00:46] Number one: Why not focusing on YouTube enough is a mistake.
• [01:58] Number two: Give more stuff away for free; it’s cheaper.
• [03:29] Number three: Why you should align all of your big projects.
• [04:24] Number four: Hire more fresh blood because they are more creative.
• [06:37] Number five: Creating content is the most high leverage thing you can do. 
• [07:49] That’s it for today!
• [07:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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Our Worst Marketing Mistakes of 2020 (+ What We Learned)

In episode #1600, we hear about the worst marketing mistakes Neil and Eric made this year. From not posting enough social content to not being more active on Twitter, there were definitely things that could have done better. Tune in to hear what was learned from these mistakes. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Our Worst Marketing Mistakes of 2020 (+ What We Learned).
• [00:35] Why Neil’s biggest mistake was not posting enough personal content on social media.
• [01:57] What Neil noticed about his conversion rate when he put more personal content out there.
• [02:25] Eric’s biggest mistake this year: Not posting on Twitter enough. 
• [03:41] That’s it for today!
• [03:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Morning Brew

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How the COVID Vaccine Will Affect Marketing

In episode #1599, we talk about the impact that the COVID vaccine will have on marketing. Neil and Eric unpack the rise of digital marketing, why consumers are probably going to continue online shopping, and how the ailing economy will affect consumer behavior. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How the COVID Vaccine Will Affect Marketing.
• [00:45] Current developments with the COVID vaccine.
• [01:10] Neil’s thoughts on how the vaccine will be rolled out.
• [01:58] Not everyone will take the vaccine, so marketing will become more online-focused.
• [03:16] Consumers have seen the value of online shopping, so they are likely to continue.
• [04:04] For the first time in history, digital marketing spending has surpassed 50%.
• [04:24] There are still big issues with the economy, which heavily affects marketing and sales.
• [05:22] Why Neil and Eric believe that you should still be cautious in 2021.
• [06:09] Be safe and take care of yourself. 
• [06:16] That’s it for today!
• [06:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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Today we're gonna talk about this Google Algorithm Update in 2021.

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Today we are gonna talk about This Silicon Valley Investor's Growth Philosophy will 10x your company.

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Why Your Emails Get Opened But Fail To Convert

In episode #1595, we will give you some ideas about why you might not be getting the conversion rates you want with your emails. The fact is that just because you wrote an email and sent it to your subscribers, this does not mean that your sales job is done. As you’ll learn today, it is your landing page that drives conversions more than your emails themselves. Tune in and learn how to use your landing page to solve the final objections that keep people from buying, and a whole lot more today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why Your Emails Get Opened But Fail To Convert.
• [00:56] Why the problem is not your email but the landing page thereafter.
• [01:37] Answering any final objections to purchasing on your landing page.
• [02:07] Metrics for what good click-through rates look like.
• [02:44] Questions to ask to optimize your click-through rates.
• [03:20] Using Crazy Egg and Hotjar to assess prospect behavior.
• [03:33] Using non-buyer surveys to find out why people didn’t convert.
• [03:46] Why people end up not buying due to unanswered questions.
• [05:07] Making money from actual conversions rather than affiliate offers.
• [05:46] That’s it for today!
• [05:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Crazy Egg

Hotjar

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How To Write Emails That People Are Excited To Receive

In episode #1594, we talk about the value of writing effective emails and how to do so. When it comes to writing emails for your subscriber list, your goal should be to get them excited about receiving the next one. Some key tactics we mention are using brevity and setting up a problem in the body of the email which the reader has to follow a link to get the solution to. Tune in to learn more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How To Write Emails That People Are Excited To Receive.
• [00:34] Your goal for emails should be for people to be excited to receive the next one.
• [01:08] Asking people questions in emails to drive engagement.
• [01:28] Include content about timely topics in your emails.
• [01:51] Keep your emails short and to the point, and add a clickable link at the end.
• [02:22] Don’t provide the solution in the email, but at the other end of the link.
• [03:20] Some popular newsletters Eric reads.
• [04:08] Metrics from Neil about how well different email tactics work.
• [05:00] Learning about what works in emails from SEO data.
• [05:18] Gather data on effectiveness and use it to guide future tactics.
• [05:43] That’s it for today!
• [05:44] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
•  

Links Mentioned in Today’s Episode:

Perry Marshall

David Ogilvy

Wall Street Journal CMO

Axios

Morning Brew

Brian Dean

Click Flow

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Seven Best Practices for Starting Your First Podcast

In episode #1593, we will give you seven tips that will help you start and grow your first podcast. When you are just starting out in the podcasting game, there will be many kinks you have to iron out. This will be easier for you if you tune into today’s show though. You’ll hear us talk about which mics to use, how to structure your conversations, how to maximize traffic as well as your content’s reach, and a whole lot more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Seven Best Practices for Starting Your First Podcast.
• [00:41] Have a good microphone that doesn’t plug in using USB.
• [01:28] Be spontaneous in your conversation rather than scripted.
• [02:12] Grow your podcast by leveraging your existing audience.
• [02:56] Keep traffic high by listing all past episodes on hosting platforms.
• [03:41] Maximize reach by repurposing your content.
• [04:16] Ask for reviews because they help you get into ‘new and noteworthy’ lists.
• [04:52] What unsolicited response rates are and how they indicate the value of your show.
• [06:17] That’s it for today!
• [06:17] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Heil PR40

Jay Acunzo

Marketing Showrunners

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Today we're gonna talk about How to Convert Podcast Listeners Into Customers.

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7 Growth Levers You Can Pull for 2021

In episode #1591, Neil and Eric discuss seven growth levers you can pull for 2021. We hear about the power of offering free content or advice, why you should not hesitate to DM someone on Twitter, and how personalized content will help you step up your game. Tune in to hear more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Growth Levers You Can Pull for 2021.
• [01:45] Hiring people from the community onto the payroll: How this helped Twitch explode.
• [02:08] Going live podcast style: What this means and how it works.
• [03:10] Use LinkedIn to offer people something irresistible and build your network.
• [04:14] Why you should give away more for free to grow your business.
• [05:43] Don’t underestimate the power of Twitter DMs.
• [06:41] How to personalize content on your website and why this works.
• [07:40] Be aware of your surroundings if you want to increase your sales. 
• [03:20] That’s it for today!
• [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Twitch

Justin Kan on Twitter

The Quest with Justin Kan

Loom

Blizzard Entertainment

Kat Cole

MaxMind

Guillaume Cabane

PredictLeads

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YouTube Secrets from Creators with Tens of Millions of Followers

In episode #1590, you will learn the secrets of YouTubers with tens of millions of followers. Neil and Eric share some of the key metrics to look at on your YouTube videos, how to up your click-through rate, and the importance of sticking with formulas that work. Tune in today to hear more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: YouTube Secrets from Creators with Tens of Millions of Followers.
• [00:38] Who MrBeast, a Youtuber with 46 million subscribers, is and the content he creates.
• [01:35] Some of the most important YouTube metrics to look at when creating videos.
• [02:24] What Eric discovered when he looked at the analytics for his videos.
• [02:54] Why the title and thumbnail are more important than the video itself.
• [03:30] The two things that increase click-through rate the most.
• [05:12] Why you should link viewers to you channel rather than directly to a video.
• [05:40] There is no need to reinvent the wheel; stick with what works. 
• [06:39] That’s it for today!
• [06:39] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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How Marketing Can Help Sales in 2021

In episode #1589, you will hear about how marketing can help sales in 2021. Often these two teams compete with one another, so what if next year you could get them to work more in sync for even better results? Neil and Eric talk about goal setting, how getting sales to use marketing tools and thinking can increase conversion, and why you should have alignment meetings between the teams. Tune in today to hear more.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Marketing Can Help Sales in 2021.
• [00:30] Marketing and sales should help, rather than clash with, each other.
• [00:55] Why setting moonshot goals does not work for most teams.
• [01:35] The importance of having sane sales quotas and goals in 2021.
• [01:58] How the marketing team can help sales look at things like a funnel.
• [02:35] Schedule sales calls; benefits and how to do it.
• [03:25] Tools for lead-scoring, like Madkudu and Breadcrumbs.io.
• [03:40] Marketing can get the messaging out there to sync with the sales team. 
• [04:39] Figure out how you can streamline and automate the sales team’s work.
• [04:46] The importance of alignment meetings between marketing and sales teams.
• [05:27] That’s it for today!
• [05:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

ScheduleOnce

Calendly

MadKudu

Breadcrumbs.io

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7 Insider’s Secrets to Launching A Book

In episode #1588, we share seven insider’s secrets to launching a book. If you want to get your books noticed, be sure to have quotes and testimonials from well-known authors on the cover. Tune in to learn more about hybrid and traditional publishing and what you can expect from working with publishers in general. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Insider’s Secrets to Launching A Book. 
• [00:34] Bulk book sales are now being counted as a single sale.  
• [01:04] Use a company like ResultSource that counts bulk sales individually.
• [01:23] Have quotes and testimonials from other book authors on the front and back cover. 
• [02:25] Consider hybrid publishing that offers the best of both self and traditional publishing.
• [03:02] Keep in mind that traditional publishers have all the control.
• [03:31] Some traditional publishers also own magazines in which they can promote your book. 
• [04:00] Keep in mind that most books don’t sell very well.  
• [04:29] Use a well-known agent if you want to go the traditional route. 
• [04:50] Publishers are not going to drive sales for you – the marketing is up to you. 
• [05:35] That’s it for today!
• [05:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

ResultSource

The Coaching Habit 

Page Two Books 

Leveling Up

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7 Insider’s Secrets to Launching A Book

In episode #1587, we share seven insider’s secrets to launching a book. If you want to get your books noticed, be sure to have quotes and testimonials from well-known authors on the cover. Tune in to learn more about hybrid and traditional publishing and what you can expect from working with publishers in general. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Insider’s Secrets to Launching A Book. 
• [00:34] Bulk book sales are now being counted as a single sale.  
• [01:04] Use a company like ResultSource that counts bulk sales individually.
• [01:23] Have quotes and testimonials from other book authors on the front and back cover. 
• [02:25] Consider hybrid publishing that offers the best of both self and traditional publishing.
• [03:02] Keep in mind that traditional publishers have all the control.
• [03:31] Some traditional publishers also own magazines in which they can promote your book. 
• [04:00] Keep in mind that most books don’t sell very well.  
• [04:29] Use a well-known agent if you want to go the traditional route. 
• [04:50] Publishers are not going to drive sales for you – the marketing is up to you. 
• [05:35] That’s it for today!
• [05:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

ResultSource

The Coaching Habit 

Page Two Books 

Leveling Up

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7 Mistakes to Avoid When Launching a Book 

In episode #1586, we discuss seven mistakes to avoid when launching your book. When you are a first-time author and have no or little experience, it is worth hiring a team of people to help you successfully bring your book to market. Tune in to hear why you must run Amazon ads and start promoting your book six months in advance! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Mistakes to Avoid When Launching a Book.
• [00:35] Eric’s book, Leveling Up is coming out soon and Neil’s Hustle is already out. 
• [01:02] Don’t waste your time getting press if the audience is irrelevant. 
• [01:30] Get press with the right audience so you can get the right people. 
• [01:45] Don’t try to do everything by yourself, especially if you lack experience. 
• [02:24] The importance of doing Amazon ads to sell your books. 
• [02:53] Verify that things are working and your team is on track. 
• [03:44] Start promotions early enough – six months before the book is coming out.  
• [04:20] Avoid spreading yourself and your team too thin. 
• [04:45] Why you have to optimize your book for SEO. 
• [05:38] That’s it for today!
• [05:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leveling Up 

Hustle

Simon Sinek

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7 Nifty Things You Can Do to Market Your Book

In episode #1585, we share seven nifty things you can do to effectively market your book. A great way to gain exposure is by being a guest on other people’s podcasts and doing email swaps with people in your industry. In this way, you get introduced to their audience and vice versa. Tune in to hear how Kickstarter can help you promote your book! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Nifty Things You Can Do to Market Your Book
• [00:30] Neil and Eric both have books on the market. 
• [01:09] Think about running Facebook ads and directing people to a contest. 
• [01:37] When you are doing a giveaway, you get lower quality emails coming in. 
• [01:55] Gain exposure by pitching yourself and talking on podcasts. 
• [02:40] Look for a gap where the attention is miss-priced.
• [03:43] Consider doing email list swaps and cross-promotions with other people. 
• [04:48] Figure out where your community is hanging out and go there. 
• [05:28] Apply and speak at conferences to generate more sales. 
• [06:02] Many people are promoting their books on Kickstarter. 
• [07:02] That’s it for today!
• [07:03] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
•  

Links Mentioned in Today’s Episode:

Hustle

Leveling Up 

KingSumo

Marketing School Pro

Discord

Slack

Reddit

Kickstarter

John Lee Dumas 

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In episode #1584, we talk about why Eric is publishing a book in today's market! With his new book, Leveling Up, Eric is hoping to connect the worlds of marketing and gamers, offering lessons to readers on how gamification can aid business pursuits. From energizing your day and tasks, to what to look out for when considering publishing a book, tune in to hear about Eric's strategy and whether it might suit you too!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why Eric is Doing a Book in Today's Day and Age.
• [00:42] Reasons that Eric still likes physical books in 2020!
• [01:38] The world of gaming and gamers and how Eric plans to take advantage of this.
• [02:51] Bringing excitement and energy into every day and your business.
• [03:02] How this book plays into a larger marketing strategy.
• [03:17] The main goals to keep in mind when writing a book.
• [04:28] Supplementary ways that publishing a book can aid your business.
• [04:55] Arbitrage in the book industry — connecting with gaming influencers. 
• [06:07] That is it for today!
• [06:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leveling Up

Naval Ravikant

Tim Ferriss

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In episode #1583, we talk about the right way versus the wrong way to view failure. Here at Marketing School, we have experienced many different types of failure, and the only way we have tasted success is through learning from these experiences, fueling the fire, and carrying on! It is all about avoiding the same mistakes and staying committed, so tune in to hear all about it!   

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Right Way Versus the Wrong Way to View Failure.
• [00:35] Learning happens when you fail — but you need the right approach.
• [02:02] If you can avoid the same mistakes you will find your way to success!
• [02:40] Overly critical attitudes towards oneself and the results of these.
• [03:36] Using failure as fuel — no pain, no gain!
• [04:20] That is it for today!
• [04:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Bill Gates

Elon Musk 

Mark Zuckerberg

Leveling Up

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In episode #1582, we share five warning signs that you are not cut out to be an entrepreneur! Entrepreneurs might be widely celebrated in today's world, but that does not mean it is a line of work for everyone. Join us to hear about the signs you should look out for to evaluate if you should be in this game or not! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Warning Signs That You Are Not Cut Out to Be an Entrepreneur.
• [00:33] Public perception of entrepreneurs as rock stars.
• [01:03] The weakness of emotions — business and feelings do not mix well.
• [01:48] The importance of a growth-oriented approach and mindset.
• [02:53] Dealing with uncertainty — this is central to entrepreneurship.
• [04:10] Fostering a long-term outlook and getting away from shiny object syndrome.
• [05:35] A lack of creativity will be your downfall!
• [06:04] That’s it for today!
• [06:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Jack Dorsey

Mark Zuckerberg

Bill Gates

Warren Buffett

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In episode #1581, we share what our top performing blog posts all have in common. Spoiler alert, it's luck! In the end you cannot control the engagement that your content draws, you can only work hard, practice, and repeat. So, if you do this long enough, eventually something you post will catch on in a big way. Tune in to hear our tips for sticking with it so that you can get lucky too!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Our Top Performing Blog Posts and the One Thing They Have in Common.
• [00:35] The power and elusive nature of luck! 
• [01:01] Cranking out content so that some of it will inevitably stick.
• [01:33] The harder you work, the luckier you get — the meeting point of opportunity and preparation.
• [02:12] Staying consistent and creating good content through research, hard work, and repetition.
• [03:22] Developing a thick skin to losing and failing.
• [04:29] That’s it!
• [04:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Tim Ferriss

Gary V

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How and Why You Should Promote Your Blog Content on Twitter in Today’s World

In episode #1580, we talk about how and why you should promote your blog content on Twitter in today’s world. The reality is that some of the smartest people in the world hang out on Twitter, and because it is so easy to target their accounts, the quality of the visitors your account receives is very high. Tune in and hear about a great way to promote your blog content to high-quality visitors today.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How and Why You Should Promote Your Blog Content on Twitter in Today’s World.
• [00:40] The smartest people in the world hang out on Twitter.
• [01:00] Twitter can be used organically or from a paid perspective.
• [01:16] Traffic might not be as high, but the quality of a Twitter visitor is.
• [02:14] A paid strategy for targeting accounts in your niche.
• [03:52] That’s it for today!
• [03:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Naval Ravikant on Twitter

AngelList

Blizzard

Jason Lemkin

SaaStr

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In episode #1579, we talk about some of the lessons we can learn from the fall of Dan Bilzerian. Known as The King of Instagram, Dan is notorious for his lavish parties, extravagant holidays, and all-round over the top antics. We hear more about his decline, the problems facing his company, Ignite CBD, and ways he could potentially turn things around. For this and a whole lot more, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What We Can Learn About the Fall of Dan Bilzerian.
• [00:37] Hear more about who Dan Bilzerian – the topic of this show – is.
• [01:38] The beginning of the end: How things started going downhill for Dan.
• [02:30] Why Dan’s company, Ignite CBD, is embroiled in a legal battle.
• [03:30] Facts about Dan that show his wealth was just a charade.
• [04:37] The problem with issuing personal expenses to your company.
• [05:34] There is no doubt Dan has done a great job of building his brand.
• [06:09] Ignite CBD was not driven to serve their customers; they relied too much on Dan’s brand.
• [06:20] Hear some of the unbelievable expenses Dan racked up.
• [07:31] Neil’s main takeaway: Dan’s company was consistently mismanaged.
• [08:20] Why Eric doesn’t necessarily think it’s the end for Dan and Ignite.
• [09:05] That’s it for today!
• [09:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Dan Bilzerian on Instagram

Ignite CBD

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In episode #1578, we talk about why you should never polish a turd. Turds in our definition are bad ideas; no matter how well you market your turd or how well you polish it, the chances are it will fail. Tune in today and learn about why your work hours are better spent finding a product that provides real value than polishing and marketing turds.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why You Should Never Polish A Turd.
• [00:31] What is a turd? Ideas that won’t work which time shouldn’t be wasted on.
• [01:35] Find something that provides value and polish that rather.
• [02:06] Good marketing on a turd still won’t work.
• [02:40] The best marketers are customer-obsessed.
• [03:11] That’s it for today!
• [03:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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How We Are Approaching our 2021 Goals

In episode #1577, Neil and Eric talk about how they approach goals and goal setting. With the new year around the corner, it is important to think about what you want to achieve personally and professionally. Tune in to hear frameworks you can use to win at business and life in 2021!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How We Are Approaching our 2021 Goals.
• [00:56] The framework Neil uses to plan and achieve his goals going into a new year.
• [01:46] Why reverse engineering your goals is so helpful.
• [02:18] How Eric and his team approach achieving their goals for the year.
• [03:25] Books Eric uses to help him create his goals.
• [04:00] How Eric’s framework helps his team push toward their goals.
• [04:08] Eric’s personal goal setting and how he uses Post-It notes to do this.
• [05:15] That’s it for today!
• [05:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode: Traction 3HAG WAY Leave Some Feedback:

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© 2020 Marketing

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In episode #1576, Neil and Eric talk about the fact that marketing these days all seems to be the same. We hear about what you can do to stand out, some books to read to beef up your strategy game, and the importance of always, always putting your customer first. To learn some great tips and tricks on how to win at marketing, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How All Marketing Seems to Be the Same and What to Do About It.
• [00:48] Neil and Eric’s take on the current state of marketing.
• [01:24] If everyone is doing the same thing, your tactics will not work for as long.
• [01:51] Focus on the strategies you have created, not the tactics.
• [02:13] The benefits of reading strategy-related books.
• [02:43] Figure out the channel you are doing well at and double down on it.
• [03:31] Obsess about your customers and do what is best for them.
• [05:02] Great strategy book recommendations from Eric. 
• [05:29] Having a customer-centric company creates a brand.
• [05:45] That’s it for today!
• [05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

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In episode #1575, we share seven holiday marketing strategies to boost your sales for products and services. Whether you create a sense of urgency by having a countdown clock on your promotions, or you collaborate with others to cross-promote each others’ goods, there is a lot you can do to boost your sales this holiday season. Tune in to learn how a Bag of Crap can be the best thing you can offer! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Simple Holiday Marketing Ideas to Boost Sales
• [00:34] Create urgency by having countdown timers within your holiday sale emails.  
• [01:00] Make use of a chat function to capture more people at the conversion point. 
• [01:36] Have a charity option on your checkout page and see your conversion rate goes up! 
• [02:38] Think about how you can bundle gift cards creatively. 
• [03:03] Help yourself and another company by cross-promoting each others’ products/services.  
• [03:53] Think about the different landing pages you can create to drive traffic. 
• [04:26] Do a Bag of Crap – a super effective strategy to boost sales for products and services!   
• [05:10] That’s it for today!
• [05:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Toms

Woot 

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In episode #1574, we share seven evergreen marketing campaigns that you should be running permanently. Evergreen campaigns are easily automated so, once set up, there is little effort required from your side. Tune in to hear how retargeting campaigns, email sequences, and text messages can be leveraged to keep the dollars rolling in. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Evergreen Marketing Campaigns That You Should Always Have Running
• [00:36] An evergreen campaign is one that stands the test of time. 
• [00:45] Consider a retargeting campaign for those who visit your page without converting. 
• [01:20] Always have a set email sequence to send to your growing email list.
• [01:49] Look at your Google analytics to see which posts perform best and boost them. 
• [02:39] Do a push notification drip sequence and watch how many visitors you get! 
• [03:05] Text messages have more than a 90% open rate, so be sure to use this opportunity. 
• [03:44] Check out Russell Brunson’s webinar formula and create one of your own.   
• [04:21] Leverage the power of the nine-word email, created by Dean Jackson. 
• [05:16] That’s it for today!
• [05:17] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

community.com 

Russell Brunson 

Webinar Jam 

EverWebinar

Neil Patel Master Class 

Dean Jackson 

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In episode #1573, we share some things you can do when you feel stuck in your marketing strategy. Coming up with new ideas can be as simple as reading a book or blog, or going out for a walk to draw inspiration from your environment. Tune in to hear how you can tap into more creativity by speaking to other people in different industries! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What to do When You Run Out of Marketing Ideas
• [00:46] You often see the same marketing ideas offered across various platforms. 
• [01:06] Reading widely can help you come up with new ideas. 
• [01:52] Sometimes, switching up what you are doing produces fresh ideas.   
• [02:12] We tend to get stuck when we keep focusing on the same things.
• [02:34] Clear your headspace by going for a walk and getting inspiration out there. 
• [03:20] Take time to talk to other smart people in your field who are doing interesting things. 
• [03:44] Also engage with people who are not in marketing to have different conversations.  
• [04:22] Bring something creative from another industry into the world of marketing.  
• [04:32] Make use of UserTesting to get ideas and feedback about your website. 
• [04:48] That’s it for today!
• [04:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Ubersuggest

Anthony Pompliano

George Gammon 

UserTesting

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In episode #1572, we wrap up our conversation on paid newsletters, discussing the different ways in which you can monetize your subscription newsletter. Getting sponsors on board and including up-sell and down-sell products and services are some of the easiest ways to monetize. Tune in to hear how being an affiliate for other companies can also benefit you! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Paid Newsletters, Part 3: The Top 5 Ways to Monetize Your Subscription Newsletter
• [00:34] The most successful newsletters have sponsorships in them. 
• [00:56] The key is that ads are written creatively and natively into the newsletter.  
• [01:17] Add up-sells and down-sells to get your audience to purchase your other products. 
• [01:46] Make the most of your up- and down-sells by getting a sales team to engage subscribers. 
• [02:01] Use Substack to offer a paid premium subscription to your newsletter.  
• [02:14] Be an affiliate for other related products or services to make extra money. 
• [02:41] Consider putting your newsletter on a website like BuySellAds who sell it for you. 
• [03:02] These monetization models apply to any content you produce.   
• [03:26] That’s it for today!
• [03:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Morning Brew

The Hustle 

Stacked Marketer

Ubersuggest 

Timothy Sykes 

Substack 

BuySellAds

Paved

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In episode #1571, we continue the discussion about paid newsletters, sharing how you can start one in as little as 10 minutes. Two of the most important lessons we can learn from other successful newsletters are that they are simple and consistent. Tune in to hear which tools will help you get started and allow you to ultimately profit from your newsletters. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Paid Newsletters, Part 2: How to Launch a Profitable Newsletter in 10 Minutes Flat 
• [00:39] Launch a newsletter quickly by using tools like Substack or ConvertKit. 
• [01:08] If you look at other successful newsletters, you’ll notice that they are all fairly simple. 
• [01:53] Consider using a tool like Kajabi that does it all for you. 
• [02:33] The importance of maintaining consistency and momentum with your newsletter. 
• [03:13] While setting up your newsletter is easy, it’s hard to create and promote consistently. 
• [03:33] Avoiding trying to monetize and get sponsorships too quickly. 
• [04:04] That’s it for today!
• [04:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
•  
• Links Mentioned in Today’s Episode:
•  
• Substack 
• ConvertKit
• MemberPress
• Morning Brew
• The Hustle 
• Stacked Marketer
• Kajabi 
•  
• Leave Some Feedback:
•  
• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.
•  
• Connect with Us: 
•  
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• Quick Sprout 
• Growth Everywhere
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Today we have a special bonus episode with special guest April Dunford author of Obviously Awesome!

This is a highlight from April's talk at our Growth Accelerator Mastermind. To get full access to our exclusive content and more, go to http://www.marketingschool.io/pro

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In episode #1570, we bring you part one of our three-part series on paid newsletters: Why you should start a subscription newsletter in 2021! People want to learn specialized skills these days, so high-quality information is at a premium. Tune in today and learn a bunch of valuable tips for leveraging your unique knowledge through the newsletter format.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Paid Newsletters, Part 1: Why You Should Start a Subscription Newsletter in 2021.
• [00:36] The rise of Substack and how tech writers can go freelance using newsletters.
• [01:32] Why you should consider starting a paid newsletter if you are a good writer.
• [02:19] People want to specialize thus will pay for niched knowledge.
• [03:29] Once you have some traction, move to your own platform.
• [03:36] The value of offering people unique services above a subscription offering.
• [05:05 That’s it for today!
• [05:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Substack

TechCrunch

Airbnb

Agora

Tim Sykes

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In episode #1568, we talk about the important tools we use to run the Marketing School podcast! Consistently putting out content is very important for successful podcasting, but having the right tools will help you maximize every minute spent behind the mic. Tune in and hear the tools we use relating to stats, repurposing, recording, SEO, analytics, and more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Important Tools to Run the Marketing School Podcast.
• [00:35] Libsyn gives us stats, hosting, and allows us to post to different places.
• [01:03] Using Zoom to record video, connect to guests, and repurpose content.
• [01:24] We use Heil PR 40 mics and Scarlett Focusrite mixers.
• [02:13] Submitting text and audio to Rev for transcriptions and SEO.
• [02:26] Spotify and Chartable: Tools for ranking and analytics.
• [03:09] Using IFTTT and Zapier for automatic sharing.
• [03:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

transistor.com

Zoom

Zencastr

riverside.fm

Heil PR 40

Scarlett Focusrite

Rev

Spotify

Chartable

IFTTT

Zapier

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In episode #1567, Neil and Eric discuss the main ways they have been able to save money in their businesses over the years. You will hear about the importance of hiring experienced talent, payment structures that help shave off expenses, and tracking spending like a hawk. To learn more, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Nifty Business Secrets That Can Help You Save Six to Seven Figures.
• [00:35] How paying for better talent–even though it is expensive–has saved Neil money.
• [02:15] Avoid micromanaging people and give them goals to achieve instead.
• [02:50] Use a performance-based payment structure to help you save costs.
• [03:35] Why hiring high potential talent rather than experienced people has been expensive for Eric.
• [04:46] The benefits of hiring people who have already executed the tasks you need them to do.
• [05:13] Tracking every single expense on an Excel spreadsheet – how this has helped Neil.
• [06:08] That’s it for today!
• [06:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Neil Patel Digital

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In episode #1566, Neil and Eric talk about the importance of trusting your gut instincts when it comes to business. Of course, there will always be a place for data and facts, but sometimes making decisions based on what you feel intuitively can lead to great outcomes as well. To hear more about trusting your gut, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: When You Should Trust Your Gut in Business.
• [00:33] What ‘trusting your gut’ actually means.
• [00:57] Eric’s decision to buy a magic site in his early 20s and the mistakes he made.
• [01:40] You have to be good at vetting potential partners and not just rely on your gut alone.
• [02:22] Neil’s take on when to trust your gut and when not to.
• [03:03] How experience can help sharpen your gut instincts.
• [03:52] Find the balance between having a beginner’s mindset and leveraging your experience.
• [04:15] That’s it for today!
• [04:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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Today we have a special bonus episode with special guest Brian Dean from Backlinko!

This is a highlight from Brian's talk at our Growth Accelerator Mastermind. To get full access to our exclusive content and more, go to http://www.marketingschool.io/pro

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In episode #1565, Neil and Eric talk about tactics and why they can only take your business so far. Although we often hear about different tactics to implement, in order to grow your company, strategy and disruption are the important, high-level requirements that will help your business succeed. Tune in today to hear more.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Tactics Will Only Get You So Far.
• [00:33] Strategies versus tactics: The differences between the two.
• [01:08] Without a strategy to back it up, tactics will always fall short.
• [01:14] Businesses are built off of strategies and concepts, not tactics.
• [02:35] The strategy that Neil used to beat his competition when he created Ubersuggest.
• [02:51] Tesla’s business strategies and why they are so effective.
• [04:20] Disruption is the key to winning in your business.
• [04:50] Learn about strategy first, before you get to the granular tactics. 
• [04:53] That’s it for today!
• [04:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Tesla

The Art of Strategy

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In episode #1564, Neil and Eric talk about creative ways to finance your business that do not involve bank loans or venture capital. You will hear about revenue-based financing options, deferring down payments, and how you can use a combination of these strategies to get the wheels in motion. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Creative Financing Options for Your Business.
• [00:33] Unpacking the financing options that are available.
• [01:04] Revenue-based financing and how this helps SaaS companies with recurring revenue.
• [01:59] Why getting a personal guarantor on a loan is a creative financing option.
• [02:37] Deferring down payments; another imaginative finance solution.
• [03:33] You can combine several strategies to fund your business.
• [03:38] The benefits Neil has seen using performance-based deals.
• [04:26] Companies that can help with revenue-based financing. 
• [04:45] That’s it for today!
• [04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Pipe

Stripe

Roland Frasier

TIMIA Capital

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In episode #1563, Neil and Eric share a list of seven business leaders to follow if you want to grow faster. Hear about a range of innovators, from well-known leaders like Elon Musk to under-the-radar ones like Mark Leonard, and what makes them all stand out from their peers. It is so important to follow those who will push you to be your best, so tune in today to learn more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Business Leaders That Will Help You Grow Faster.
• [00:45] What makes Patrick Collison, co-founder of Stripe, such an innovative thinker.
• [01:33] Why Elon Musk is a leader and visionary worth looking up to.
• [02:41] The traits that make Tobi Lutke, Founder of Shopify, such a pioneer in his industry.
• [03:46] Hear about Mark Leonard, Founder of Constellation Software, and why he’s worth following.
• [04:11] What makes Chamath Palihapitiya a noteworthy thought leader and investor.
• [04:55] Learn about Robert F. Smith, Founder of Vista Equity, and why you should pay attention to him.
• [05:41] Why admire Jack Dorsey, CEO of Square and Twitter. 
• [06:47] That’s it for today!
• [06:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Patrick Collison

Stripe

Elon Musk on Twitter

Tesla

Tobi Lutke

Shopify

Constellation Software

Mark Leonard

Chamath Palihapitiya on Twitter

Social Capital

Robert F. Smith on Twitter

Goldman Sachs

Vista Equity Partners

Jack Dorsey on Twitter

Cash App

Hatching Twitter

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In episode #1562, we talk about what leverage actually means. Neil and Eric discuss the four types of leverage: Capital, labor, code, and media, and which is the most important but difficult to get right. They also share some examples of influencers who have leveraged media successfully to build empires. To hear more, tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What Does Leverage Actually Mean?
• [00:46] Capital is the first and most commonly known leverage.
• [00:55] Labor is a powerful type of leverage; hire people better than you.
• [01:27] Why code and software are considered the third type of leverage.
• [01:39] Content is king: Media is the fourth and newest type of leverage.
• [02:12] Hear why Neil believes media is the hardest thing for companies to get right.
• [02:58] How the Kardashians have effectively leveraged media to build an empire.
• [03:24] Alexandria Ocasio-Cortez as an example of a politician who’s built a successful brand. 
• [03:54] If people know who you are, you will have a better shot at success.
• [04:04] Other examples of great brand builders like Gary V and Tim Ferriss.
• [05:06] Whatever you can, focus on the media.
• [05:34] That’s it for today!
• [05:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

AngelList

Naval

Gary Vaynerchuk

Wine Library:

Tim Ferriss

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In episode #1561, Neil and Eric cover one of the topics they get asked about most often: Scaling. In part one of this two-part series, they talk about the two ways to scale your agency. This will help you not only generate more income but also buy back your time. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Scaling - Part One.
• [00:40] Scaling is not only about getting more clients; it’s about creating a scalable agency.
• [00:53] The most common problem Eric sees with agencies.
• [01:30] Benefits of creating an affiliate agency and how it helps to scale.
• [02:13] The power of niching down your agency when it comes to scaling.
• [03:11] Eric’s experience of niching down at Single Grain.
• [03:20] That’s it for today!
• [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Yelp

Yext

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In episode #1560, we will explore the question of whether AI is relevant yet and share some of the tools you can use. AI is definitely becoming more and more relevant and the business optimizations offered by some of the tools that utilize it are second to none. Take GPT-3 for example! Tune in to learn about some of these incredible tools.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: If AI is Relevant Yet and The Tools You Can Use.
• [00:37] AI has a lot of potential but there is still a long way to go.
• [01:10] Using RankScience for A/B testing and SEO.
• [01:20] Adopting ClickFlow for title tags and meta tags.
• [02:01] The capabilities for content generation using GPT-3.
• [02:44] Optimizing email with Mixmax.
• [03:00] How solid the AI and data insights at Facebook and Google are.
• [03:31] Determining high ranking keywords with MarketMuse.
• [03:42] Using Gong for optimizing sales conversations.
• [04:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

GPT-3

RankScience

ClickFlow

MixMax

The Social Dilemma

MarketMuse

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In episode #1559, for part three of our hiring series, we share the most cost-effective way to onboard new hires. The processes you take new employees through in their first weeks at their new job play such a vital role in the contributions they can make to your company as time moves on. Apply the skills we share today and get ready to experience the long term benefits!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Most Cost-Effective Way to Onboard New Hires.
• [00:39] Having an interviewee say yes to your hiring offer is just the beginning.
• [00:58] Giving a new employee a list of company practices.
• [01:36] Documenting everything internally and using that data to onboard people.
• [03:36] Giving new employees a buddy and making videos for them to watch.
• [04:24] Using a ‘no action period’ to fully indoctrinate new employees.
• [05:54] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Twitch

Facebook

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