Marketing School - Digital Marketing and Online Marketing Tips

In episode #1558, for part two of our series on hiring, we will be talking about the best traits employees could have. We share the value of hiring process-oriented staff, the top three characteristics that make the perfect employee, and a secret test you can run in your interviews to test the character of interviewees. Tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Our Best Employees and How They Share This One Common Trait.
• [00:38] Scaling is easier with employees who are process-oriented.
• [01:33] The three traits of the ideal team player and why humility is the top one.
• [02:47] Using secret tests in interviews to test the character of interviewees.
• [04:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

The Ideal Team Player

Disney

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In episode #1557, we talk about the five red flags that mean you should hire more employees. Hitting that sweet spot of good-sized team, while maintaining your profit margins is central to your business' success. Today we discuss what to look out for when thinking about hiring someone new, so tune in hear about good salaries, utilization rates, and more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The 5 Red Flags When It's Time to Hire More Employees.
• [00:32] Don't pay peanuts if you want to get good help!
• [01:25] Overloading yourself with responsibilities in the company.
• [01:47] Increased profit margins means more funds to grow the team.
• [02:05] Maintaining a good utilization rate and a happy set of employees.
• [02:40] Hitting a wall with growth while being profitable.
• [03:48] A swamped customer service department means dropping standards.
• [04:05] Preparing for any scenario before you have to hire quickly. 
• [04:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Upwork

Paul Graham

Richard Branson

Gary V

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In episode #1556, we talk about what goes into a great piece of creative content! Tuning in, you will hear about customer conversations, user feedback, and the central role of answering objections. We also touch on building from an initial strategy instead of employing needless tactics.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What Goes into a Great Creative?
• [00:46] Incorporating user feedback and answering customer questions.
• [01:15] Getting to grips with customer psychology, funnel and decision position and more!
• [02:01] Useful resources for upping your conversational game.
• [02:40] Answering objections — the foundation of a good landing page.
• [03:15] Adopting a strategic standpoint and fitting in your tactics from there.
• [03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Levels

The Mom Test

Jobs to Be Done

Breakthrough Advertising

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In episode #1555, we discuss how to get all your creative work made. When it comes to designing creatives, there is a tool for every need and budget, from the most entry-level to the highest-end tools. Tune in to hear how you can get some design help so you don’t have to do it all! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Get Creatives Made
• [00:34] If you have good ideas for creatives, the challenging part is making them.
• [00:48] To get videos created, check out Duck Video, Chamber Media, and Harmon Brothers.  
• [01:39] Use Design Pickle that can create images for you quickly. 
• [01:49] Go to Upwork for content and video creation and development.  
• [01:54] CodeCanyon offers pre-made tools that you can modify or white label.
• [02:04] Sites like Dribbble and 99design can help you find designers and inspiration. 
• [02:47] Where to go to repurpose your content and segment it into multiple pieces. 
• [03:06] If you have the budget, find help instead of doing everything yourself. 
• [03:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Duck Video

ClickFunnels 

Harmon Brothers

Chamber Media

Fiverr 

Design Pickle 

Nick Shackelford

Konstant Kreative  

Upwork

CodeCanyon 

Toptal

Dribbble

99designs

Adwise 

Repurpose House 

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In episode #1554, we share where you can go to find inspiration for new creatives. Whether you check what your competitors are up to, take a walk in the park, or scroll your social feed, you will be surprised where the most creative ideas come from! Tune in to hear which websites can help you find quick inspiration. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Where to Get Creative Inspiration
• [00:39] Creatives are the most important aspect of drawing attention and making ads perform. 
• [00:49] People like Russell Brunson drive new creatives every month.
• [01:09] Go to your competitors’ websites to get inspiration for ads and ad copy. 
• [01:56] For landing page and other inspiration, visit land-book.com and swiped.co.
• [02:19] The idea with swiped.co is to create a swipe file of ads or copy you like. 
• [02:41] Sometimes creative ideas come from the most random places! 
• [03:22] Don’t be closed off to any idea or make the mistake of thinking you know it all.  
• [03:41] Suggestions for things you can do that might give you bright ideas. 
• [04:05] When scrolling social media, pay attention to the things that make you stop and look. 
• [04:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Russell Brunson 

Click Funnels 

Wayback Machine

The Anti Advertising Advertising Club

land-book.com

swiped.co

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In episode #1553, we talk about trusting your gut in business. When you are first starting, you don’t yet have enough experience to trust your instincts, but as you learn and grow, your gut feelings about things get fine-tuned and can prove to be invaluable. Tune in to hear how you can avoid making the same expensive mistakes others did! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: When You Should Trust Your Gut in Business
• [00:42] Neil shares how experience refines your gut instincts over the years. 
• [01:14] An example of how trusting your gut pays off despite what others tell you. 
• [02:09] The failures you go through end up teaching you the most. 
• [02:29] Eric talks about learning to use black hat tactics in a white hat way. 
• [03:01] When you do affiliate, you are forced to create a landing page and design stuff.
• [03:14] Learn about the $5000 lesson Eric had on the importance of vetting your partners.  
• [04:10] It’s okay to make mistakes but do not repeat them. 
• [04:25] What sets great business people apart is their ability to learn from mistakes. 
• [04:50] Learn from other people’s experiences to sidestep the same pitfalls.   
• [05:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Bill Gates

Elon Musk

Mark Zuckerberg

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In episode #1552, we will share our thoughts on what will replace content marketing in 2021. Content marketing involves creating content through video, writing blog posts, and even doing podcasts, but what your audience truly loves is interaction, which non of these channels offer. This is why going live is the future of not just having a captivated audience but generating income too. Tune in to learn more.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What Will Replace Content Marketing in 2021.
• [00:35] Going live on social media: It’s great for selling and people love the interaction.
• [01:48] All the big platforms have live capabilities now.
• [02:17] How much easier going live is: Blog posts take ages.
• [02:50] Chopping up live content and repurposing it.
• [03:11] Your following grows faster if you go live.
• [03:33] That’s it for today.
• [03:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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In episode #1551, we are going to tell you how to build an audience when you’re not an expert. By simply documenting your own learning journey to the point where you are an expert, you will undoubtedly gain followers along the way. There is also the strategy whereby you interview other experts, thereby leveraging their audience. Tune in to find out more.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How To Build An Audience When You’re Not An Expert.
• [00:50] Documenting your journey along the way.
• [01:50] Using the ‘interviewing other people’ strategy.
• [02:31] How many hugely famous and successful people will say yes to being interviewed.
• [03:08] That’s it for today.
• [03:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leveling Up

Mixergy

How To Win Friends & Influence People

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In episode #1550, we each share our number one e-commerce strategy for Black Friday 2020. Considering collaborating with a brand in the same industry to create irresistible promotions for your audience. Tune in to hear how running a contest might be just the traction you need to have a super profitable shopping season!  

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Our Number One E-Commerce Strategy for Black Friday 2020.
• [00:41] Partner with other people in similar spaces and do promotions together.
• [00:52] Examples of how you can collaborate with brands in the same industry. 
• [01:17] After promoting your offerings to your list, promote someone else’s. 
• [01:32] The value of creating a contest and generating buzz around Black Friday. 
• [01:41] Use a tool like KingSumo Giveaways to create a contest and what it allows you to do. 
• [02:16] While not many people run contests nowadays, the ones who do it well, see results.
• [02:26] Remember that you might not get it right on the first go, so test them out first.  
• [03:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

KingSumo Giveaways 

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In episode #1549, we share how to go viral on Reddit without getting kicked off the platform. It is important to engage in the Reddit communities and threads that are relevant to you and to add value before sharing your own stuff. Tune in to hear how you can create content that people are interested in! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Make Content Go Viral on Reddit Without Getting Banned. 
• [00:31] When wanting to go viral, look at the content that is already going viral. 
• [00:54] You won’t go viral if you write about topics people don’t care about.
• [01:02] It is important to have realistic expectations – going viral is hard. 
• [01:21] Engage with people in the communities and threads that are going viral. 
• [01:57] The Reddit community generally doesn’t like people sharing their own stuff.
• [02:21] If you regularly engage with Reddit members, they will help to push your content.
• [02:54] Go in there and add value and contribute to the interaction. 
• [03:06] That’s it for today!
• [03:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Reddit 

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In episode #1548, we talk about how many experiments you should run. Whether it be adjusting a title tag to get more clicks, running A/B tests, changing copy, trying blogging out, or whatever else you can think of, testing frequently will play a crucial role in your success. Tune in and hear how we create frameworks around our testing processes and a whole lot more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How many experiments you should run.
• [00:34] What do we mean by experiments?
• [01:00] The cadence of testing depends on how big your company is.
• [01:20] The ratio of marketing to business experiments you should run.
• [01:40] Neil suggests doing one experiment a week.
• [02:14] Realizing that testing will produce diminishing returns, and moving on.
• [02:40] How Eric systematizes the testing process in his business.
• [03:31] That’s it for today.
• [03:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Andrew Chen

Andreessen Horowitz

Brian Balfour

What The Heck is EOS

Traction

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In episode #1547, we talk about why the top marketers love risk and actively seek it out. Without risk, there can be no reward, and for some, taking risks becomes addictive simply because of the dopamine rush it produces. In this episode, we talk about some of our favorite entrepreneurs, the risks they have taken, and the amazing places this approach to life has taken them.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why The Top Marketers Love Risk and Actively Seek It Out.
• [00:33] A story about Eric proving how much he loves taking risks.
• [01:20] The rush of taking risks and how it keeps pushing you.
• [02:11] The dopamine rush of gaming and how it is similar to digital marketing.
• [02:29] From affiliate marketing to business and how this process is like a game.
• [03:12] Examples of great digital marketers.
• [03:47] With no risk, there is no reward.
• [04:00] Taking no risk is the biggest risk one can take.
• [05:28] More examples of risk-taking marketers.
• [05:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Chase Hero on Instagram

Mark Zuckerberg

Russel Brunson

Noah Kagen

AppSumo

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In episode #1546, we talk about the underutilized link between email marketing and SEO. Eric and Neil share how leveraging this untapped strategy has helped them grow in leaps and bounds and they share tips on how you can use this tool you didn’t even know you had. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Hidden Link Between Email Marketing and SEO.
• [00:34] Over 200 different factors go into successful SEO.
• [00:55] The importance of brand and people who have reiterated this message.
• [01:19] When people click on emails, it allows them to keep coming back to your site, building your brand.
• [01:50] Google is built by human beings who want to drive engagement metrics up.
• [02:14] The link between emails and YouTube SEO.
• [02:47] If you have traffic coming in from push notifications, you might as well use emails to up your SEO.
• [03:20] That’s it for today!
• [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Subscribers.com

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In episode #1545, you will learn more about webinars and some ways to make them more engaging. Even in 2020, webinars are still a great way to drive sales, so it is super important that you make sure your audiences are captivated the entire time. To hear more, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 3 Simple Ways to Make Your Webinars More Engaging.
• [00:34] Webinars are still a very effective way to get sales.
• [00:43] Learn more about what webinars actually are.
• [00:55] Ask people questions in the webinar to keep them engaged and get more sales.
• [01:23] Focus less on teaching and more on giving people ‘aha moments’.
• [02:55] Have someone else man the chat during your webinar.
• [03:20] That’s it for today!
• [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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In episode #1544, we discuss the value of building a defensible moat around your income. People like Warren Buffett and Charlie Munger like to invest in businesses with a moat for a good reason – they don’t fall as easily when things go awry. Tune in to hear examples of the kind of moats you can build around your income and business to shield yourself from uncertainty. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Build A Defensible Moat Around Your Income. 
• [00:35] What we talk about when we refer to businesses that have a moat. 
• [00:58] Examples of what a moat in your business can be.
• [01:19] Over the years, moats have become harder to build but brands still seem to work. 
• [01:41] Brands take a long time to build and you have to offer a quality product. 
• [02:21] Get people to interact with your brand seven times by going omnichannel.
• [03:00] The importance of diversifying your income to protect yourself and how to do it. 
• [04:00] Survey and ask your audience what they need and expand by offering the solution. 
• [04:21] Building multiple income streams and making it defensible takes time – so be patient. 
• [04:56] A list of things you can do to create defensible moats. 
• [05:37] That’s it for today!
• [05:39] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Warren Buffett 

Charlie Munger 

Coca-Cola

See’s Candies

Ubersuggest

Crazy Egg 

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In episode #1543, Eric talks about the money he spends on coaching, and when it is/is not worthwhile. When looking for a coach, find someone you think you can learn from and who you respect, otherwise, you won’t be well-suited to each other. Tune in to learn what role our childhood plays in how we behave in business!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Eric Spends $60 000 A Year On Coaching and What He’s Learned. 
• [00:41] When Eric first started investing in coaching and what it helped him do. 
• [01:08] Hear about the person he met two years ago who got him interested in coaching again. 
• [01:37] Think about hiring a coach when you see that person doing the thing you want to do. 
• [02:00] Find out what makes the CEO Whisperer’s approach to coaching unique.
• [02:23] Our behavior and programming in business come from our childhoods.
• [03:00] Why you shouldn’t expect to get a lot of value from every single call/meeting.
• [03:24] Keeping in mind that coaching can involve the slow unwinding of issues. 
• [03:57] The feedback Eric got about having to slow down and where his striving comes from. 
• [05:16] Why Eric believes that coaching is worth the money and advice for those considering it. 
• [06:17] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Ronald Reagan 

EO

YPO

Brad Feld

Fred Wilson

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In episode #1542, we give you a few ways to gather priceless customer research for free! Sound too good to be true? Well it isn’t! From online searches and surveys to simple tools that give you amazing bang for your buck, these methods are guaranteed to give you useful data. Tune into hear our full list of recommendations.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Gather Priceless Customer Research for Free.
• [00:32] What do we mean when we say customer research?
• [00:51] Easy online searches for content around learnings. 
• [01:29] Doubling down on the signals that someone important is giving out.
• [02:29] Sending out surveys to your email list.
• [03:25] Tracking the behavior and engagement of groups of users.
• [04:22] Doing what you can for the cheapest price.
• [04:29] That’s it for today!
• [04:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Typeform

Crazy Egg

Hotjar

Optimizely

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In episode #1541, we talk about the marketing trends that we are most excited about for Q4! From the often-mentioned voice search and paid subscriptions, to stories on LinkedIn and beyond, these trends are worth keeping tabs on. Tune in hear about the things we are looking at that you should be too!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Marketing Trends We Are Excited About for Q4.
• [00:50] Stories on LinkedIn — why this is super exciting!
• [01:40] The rise of voice search and its use for purchases.
• [02:28] Paid newsletters and podcast subscriptions.
• [03:25] Interactive purchases and more, directly through emails!
• [04:40] Great resources to check out for more trends.
• [05:23] That’s pretty much it!
• [05:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Comscore

TechCrunch

Casey Newton

The Verge

Ben Thompson

Agora

SAM Email

Bessemer Memos

Shopify

The Hustle

Morning Brew

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In episode #1540, we share our new, number one Instagram strategy for growing brand new accounts. Growing an Instagram can take a long time, but if you go Live with people who have huge followings, do guest posts on their accounts, or simply comment consistently, you can scale up super fast! Tune in and learn more.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Our New #1 Instagram Strategy for Growing Brand New Accounts.
• [00:35] Going live with other people on Instagram.
• [01:45] Using guest posts to up your follower count.
• [02:18] Living in comments and DMs.
• [03:14] That’s it for today!
• [03:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leveling Up

Yellow Duck

Restream

Chris Do

Anthony Pompliano on Twitter

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In episode #1539, we talk about how to spot nightmare clients before they ever waste your time. Taking on difficult clients might generate more revenue, but the costs they have on you and your team might start to outweigh the benefits. Tune in today to learn how to avoid taking clients like these on, and how to ditch the ones you have already if you can afford it.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How To Spot Nightmare Clients Before They Ever Waste Your Time.
• [00:30] What do we mean by nightmare clients?
• [01:00] Deflecting nightmare clients early by setting expectations.
• [01:25] The danger of working with energy vampires and how to spot them.
• [01:59] Using lead forms to know whether clients will be the wrong fit.
• [02:56] If you can afford it, get rid of your current nightmare clients.
• [03:30] Being the bigger person and blaming yourself when getting rid of nightmare clients.
• [03:56] Knock-on effects of working with nightmare clients – a demotivated team.
• [05:10] That’s it for today!
• [05:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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In episode #1538, we are going to talk about if TV ads are still relevant. In today’s day and age, branding, reach, and impressions are vital, and it is so important to try and zag when everybody else is zigging. For these reasons, running TV ads is a great idea, so tune in and learn more about how to go about it.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Are TV Ads Still Relevant?
• [00:33] Why Neil is about to start running TV ads.
• [00:53] Running a TV ad creates the impression you are a big firm.
• [01:50] If you want to be big, you have to be branded, and branding is priceless.
• [02:10] How much your reach and impressions matter.
• [02:35] Running ads on Hulu, Disney and Roku.
• [02:45] Hit up the channels that rich people typically watch.
• [03:02] While TV could produce results, this is unknown, and testing is expensive. 
• [03:34] Consider your level and market before testing TV adverts.
• [03:52] That’s it for today!
• [03:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Ford

Hulu

Oreo

Coca-Cola

Disney

Roku

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In episode #1537, we hear about what to do if you if your Facebook ad account gets banned. With new policies, it is easy to get flagged, highlighting the importance of a backup plan. Tune in today to hear some top tips on what to do if you can no longer access your ad account.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Do This If Your Facebook Ad Account Gets Banned or Suspended.
• [00:38] The story of how Eric’s Consulting School ad account got blocked.
• [01:04] Hear what Eric did when his account got suspended.
• [01:39] Why Eric’s method of unblocking his account will not work for everyone.
• [02:01] What you can do to prevent your account from being banned.
• [02:29] When your account gets suspended, people’s jobs are on the line.
• [02:47] Neil’s advice: Create a new account!
• [03:20] That’s it for today!
• [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Sam Ovens’ YouTube Video

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In episode #1536, we cover the often-dreaded cold email. We hear about what makes a good subject line, Neil and Eric’s personal experience sending cold emails and the importance of having a good body to match the punchy subject line. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Write Perfect Cold Emails That Don’t Get Ignored.
• [00:35] Hear about the cold email Neil just received.
• [01:06] The cold email subject lines that Neil believes do really well.
• [01:26] Eric’s take on the subject lines that stand out.
• [02:28] Neil and Eric’s experience cold emailing Zynga.
• [02:51] Hear Neil’s experience of sending a cold email that turned into an ‘issue.’
• [04:00] The body of your email has to match the catchy title.
• [03:20] That’s it for today!
• [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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In episode #1535, we give you the one marketing skill that will get you hired in 2020 – and it is not SEO or PPC! As Andrew Chen famously said, “All marketing channels eventually go to shit.” This means that if you still want to get seen, you need to start thinking more creatively! Tune in to hear more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 1 Marketing Skill That Will Get You Hired in 2021.
• [00:38] Creativity is the number one skill that will get you hired!
• [00:48] Our marketing channels ‘eventually go to shit,’ so success requires creativity.
• [01:18] Russel Brunson’s MP3 player strategy as an example of creative marketing.
• [01:30] Neil’s creative branding strategy that is using the TV commercial format.
• [02:02] Getting around ‘banner blindness’ by keeping things fresh.
• [02:39] How Eric and his team got more creative in their Consulting School program.
• [03:10] The need for more truly creative people and what skills they should have.
• [03:35] Knowledge of execution will take your value one step further.
• [03:56] Iterating quickly, a common discussion in Eric’s Consulting School program.
• [04:24] That’s it for today!
• [04:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Andrew Chen

Russel Brunson

Facebook Ad Library

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In episode #1534, we discuss how to get clients in today’s environment. The best thing you can do is to approach prospective clients with step-by-step solutions that require zero effort on their part and be willing to do some free work at first. Tune in to hear how Loom videos can help you land the next deal! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Get Clients in Today’s Environment. 
• [00:30] We talk about clients for your agency or any type of service-based business. 
• [01:01] Look for recently funded companies in your space and see how you can help them.  
• [01:31] Use tools like predictleads.com to see when new staff members come on board. 
• [02:12] Go to people with solutions and offer to work for free at first.  
• [02:40] Show people how you will fix their problem and be self-sufficient when you do it. 
• [03:14] Make Loom videos for prospective clients to give them a sense of who you are. 
• [04:02] Make the most of the networking opportunities in the context of virtual events. 
• [04:22] Why you should not consider partnering up with other agencies or similar businesses. 
• [05:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Crunchbase 

predictleads.com

loom.com

Predictable Revenue 

hunter.io

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In episode #1533, Neil and Eric provide some intel on how to find lower-cost engineers. They talk about what lower-cost means to them and why you shouldn’t compromise on quality. We also hear their experiences of some of the well and lesser-known talent marketplaces. To learn more about how to find great developers for pennies on the dollar, tune in today! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How To Find Lower Cost Engineers.
• [00:34] What Neil and Eric mean by ‘lower-cost engineers.’
• [00:58] Eric’s experience with Support Shepard, a platform with a strong vetting process.
• [01:44] How using Net Solutions has worked for Neil and Eric over the years.
• [02:05] Net Solutions versus Support Shepard: When to use each platform.
• [02:18] Some other talent marketplaces, including Upwork and Toptal.
• [02:59] The story of how Eric found one of his best WordPress developers.
• [03:30] That’s it for today!
• [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Support Shepard

Net Solutions

Sameer Jain

Upwork

Toptal

We Work Remotely

CodePen

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In episode #1532, Neil and Eric dive into the seven laws of podcasting. With the medium growing and offering more opportunities than ever, now is the time to get in. We hear about the importance of consistency, repurposing content, and asking for ratings. For this, and a whole lot more, tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Seven Laws of Podcasting.
• [00:32] How long Eric and Neil have been podcasting for.
• [01:18] Law 1: Be consistent, consistently.
• [01:47] Law 2: Have a lot of content to get more listens.
• [02:16] Law 3: Repurpose content across channels.
• [03:01] Law 4: Do keyword research, no matter the topic.
• [03:13] Law 5: Pay attention to your audio quality and make use of a mixer and a good mic.
• [04:12] Law 6: Always ask your audience for ratings.
• [04:33] Law 7: Stay on top of your numbers, particularly retention.
• [05:30] That’s it for today!
• [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

‎The Joe Rogan Experience

Entrepreneurs on Fire with John Lee Dumas

Repurpose House

Focusrite

Chartable

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In episode #1531, we share seven lessons from Instagram launching Reels. Reels is very similar to TikTok, so to boost his new platform, Mark Zuckerberg called the security of TikTok in question, and now they are under severe scrutiny, allowing Reels to take the market. Tune in to hear other strategies for optimizing your launches! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Seven Business Lessons from Instagram Launching Reels.
• [00:30] Currently, there is an ongoing battle against TikTok.  
• [00:56] Instagram, owned by Facebook, is copying the concept of TikTik. 
• [01:03] Despite popular belief, it is not illegal or even in poor taste to copy others.
• [01:22] Don’t expect every launch to be a success, and keep trying new things. 
• [01:45] When you launch, launch with a fanfare and make sure to market correctly. 
• [02:20] Create buzz and noise around your offer before you launch. 
• [03:05] How Mark Zuckerberg got TikTok to be scrutinized and gain more traction for Reels.
• [03:21] A key business philosophy: if you can’t build it, crush it, or buy it!  
• [04:05] Know when something is not working and take it off the market quickly. 
• [04:49] That’s it for today!
• [04:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

TikTok

Instagram Reels

Mark Zuckerberg 

Snapchat 

Apple 

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In episode #1529, we talk about how to generate content ideas for long-form articles! Blogging is not dead, so do not ignore this potential traffic, it is still a great way to help users and build your business. Tune in to hear about the best ways to come up with ideas, from brainstorming to stealing!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Generate Content Ideas for Long-Form Articles.
• [00:31] Why are long-form articles worth your time and energy?
• [01:02] Finding the topics that are hot right now to write about.
• [01:39] The process of discovering what your competitors are doing and stealing their traffic.
• [02:40] Brainstorming with your team for new ideas and content creation.
• [03:46] That’s it for today!
• [03:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Backlinko

Exploding Topics

Ahrefs

Ubersuggest

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In episode #1530, we talk about how you can benefit from using Community’s texting features. Personalized, automated texting helps you to build a community that you can speak directly to and makes people feel like they know you personally. Tune in to hear about the high open and click rates of text messaging! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How We’ve Been Using the SMS Features of Community.com As Another Marketing Channel.
• [00:41] Have you noticed how we sometimes invite you to text us on the podcast?
• [01:01] Community allows you to have text-based communication with people. 
• [01:11] Personalization, automation, and other features that Community offers.
• [01:30] Hear how you can use texting to speak to a specific group of people directly. 
• [02:05] We are creating a community by telling people what we are going to do.
• [02:30] Remember: your open and click rates with text messaging is much higher.
• [02:53] Thoughts on how long it will be before the channel gets regulated. 
• [03:33] Neils talks about the high volume of spam he has been getting lately.
• [04:39] Be careful not to get spammy by sending multiple messages. 
• [05:10] That’s it for today!
• [05:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

community.com

Ashton Kutcher

Diddy

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In episode #1528, we share a couple of tools to help with Instagram growth! From Canva and Ingramer to Social Blade and Tensor Social, these are the things you want in your arsenal! Tune in to hear about how to boost your growth and engagement quickly and easily!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: A Couple of Tools to Help with Instagram Growth.
• [00:31] The power of Tensor Social for social media insights and finding relevant accounts.
• [01:19] Utilizing Canva to create amazing carousels that boost engagement.
• [01:47] Tags matter — Ingramer can help you find the best ones.
• [02:25] Spying on your competition with Social Blade!
• [02:52] Scheduling and analytics with Facebook Creator Studio and Ad Library.
• [03:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Tensor Social

Canva

Ingramer

Social Blade

Facebook Creator Studio

Sprout Social

Sendible

Facebook Ad Library

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In episode #1527, we talk about the unemployment stimulus that is making it harder to hire employees right now, and what you can do about it! During the pandemic, the American government and others around the world have started to dish out unemployment checks to support those in need. In some cases this may create a disincentive for people to find employment. Tune in to hear how to navigate this tricky terrain!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Unemployment Stimulus Making it Harder to Hire Employees.
• [00:34] What is happening around the world right now with unemployment checks.
• [01:18] The right kind of people still want to work in this climate!
• [01:37] Looking for people who have proven themselves before.
• [01:52] Marketing is about storytelling — let them know the plan for the long term.
• [02:46] The ethics around stimulus checks and the responsibility to find work if possible.
• [02:57] Short term thinking and the stupidity of turning down a good work opportunity.
• [03:45] That is it for today!
• [03:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

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In episode #1526, we discuss whether you should boost your content or use Ads Manager. If you lack time, resources, or experience, boosting your content is going to be far simpler. However, for more complex functions, you will need to use Ads Manager. Tune in to hear which one is right for you! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Should You Boost Your Ads or Just Use the Ads Manager? 
• [00:38] Boosting ads is a Facebook feature that allows you to promote content.
• [00:59] Using Ads Manager involves going to a separate section and doing things manually. 
• [01:14] It is far simpler to boost ads initially than to use Ads Manager, which is complex.
• [01:23] If you lack the time and resources to hire someone, use boost around your area.
• [01:45] Ads Manager allows you to get more specific and advanced, thus a better ROI. 
• [02:31] Establish and implement a framework according to which to boost your content.
• [03:24] For conversion-related things, you might need to use Ads Manager.  
• [03:50] That’s it for today!
• [03:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Facebook Ads Manager

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In episode #1425, we share seven simple Facebook ad hacks that will still work well for the rest of 2020. One of the best sources of inspiration are platforms like Facebook Ad Library or Adbeat, and keep ads interesting by rotating them frequently. Tune in to hear how you can make your cold traffic warm! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Seven Simple Facebook Ad Hack for the Rest of 2020. 
• [00:33] Implement the set-it-and-forget-it-retargeting strategy.
• [01:12] Why you should go for the reach objective rather than the conversion objective.
• [01:34] Remember to do audience swops – it’s an easy way of expanding your audience. 
• [02:02] Hear an example of how the boomerang ad can be utilized. 
• [02:43] Make the cold ad traffic warm by sending them to educational content first. 
• [03:14] Draw inspiration from other sources like the Facebook Ad Library and Adbeat. 
• [03:38] Get into the habit of creating files with content where you can get ideas from. 
• [04:11] When people leave before buying, show them to a marketing video about the offer. 
• [04:45] Rotate your ads to keep them fresh, even an older one that converted well in the past. 
• [05:44] That’s it for today!
• [05:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Click Funnels

Russell Brunson  

Adbeat 

swiped.co 

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In episode #1524, we share how to find the best freelancers for the job. Test out a handful of people at the same time by giving them the same test and seeing how they fare, communicate with you, and fit in with your team. Tune in to hear why you want to stick to a specific framework for hiring! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Hire Good Freelancers from Fiverr and Upwork.
• [00:39] Look at people’s ratings and whether they have done relevant projects. 
• [00:50] Test out three or four people at the same time and choose the best one. 
• [01:29] It is easy to run into sketchy issues like people who outsource to others. 
• [02:03] Doing a test run is the only way to know the quality of their work and if they will fit in. 
• [02:31] If you are evaluating multiple candidates, ensure that you supply the same test.
• [02:55] The book Who has a scorecard that is a great tool for hiring people. 
• [03:27] The value of following a specific framework when it comes to hiring. 
• [03:57] Remember: Hiring is the key to success because employees are everything. 
• [04:03] That’s it for today!
• [04:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Fiverr

Upwork

Who

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In this special episode, we talk to Randy Rayess, the Co-Founder of Outgrow! Outgrow is a platform that allows marketers to build and launch interactive calculators to boost customer engagement for higher conversions! In our conversation, we talk about the benefits of the tools that Outgrow provides and the different ways they can be used. We also get into some of the important numbers and data from the company, the marketing channels they utilize, and a whole lot more, so tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Power of Interactive Content and Calculators with Randy Rayess.
• [01:25] How Outgrow works, the service they provide, and how they make money.
• [02:12] The business model at the company and some of their interesting statistics.
• [03:56] Why people should use calculators — adding this tool to your business.
• [05:31] The case studies that Outgrow have conducted and the data they have collected.
• [07:20] Getting started with Outgrow; implementing this versatile tool!
• [09:28] Examples of the different tools that suit specific business and applications.
• [11:25] Ways to promote interactive content — how Outgrow helps with this too! 
• [13:27] Marketing strategies and tools that have been working well for Outgrow.
• [15:09] Outgrow's channels that experience the most customer traffic.
• [16:29] The team numbers at Outgrow currently.
• [16:40] The best business advice that Randy has ever received!
• [17:42] How Randy has gone about building a good company culture.
• [19:32] The app that Randy has found the most useful recently!
• [20:12] Randy's favorite marketing tool and where he draws inspiration from currently.
• [20:54] A final book recommendation from Randy and how to connect with him and Outgrow.
• [21:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Outgrow

Randy Rayess on LinkedIn

Randy Rayess on Twitter

Randy Rayess Email

VenturePact

WeWork

Tesla

Peloton

Pocket

Elon Musk

Managing Oneself

Peter Drucker

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In episode #1523, we give you the most important tips for avoiding problems in your business. Your business needs to become a self-sufficient entity that is not dependent on just one person. To this end, it is important to create processes for the things that work and to document the things that do not, so that it can be applied by anyone entering the organization. Tune in to hear how implementing an operating system will help you get a grip on your company! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Prevent Problems in Your Business Before They Happen.
• [00:31] In the early days of business, it feels like you are constantly putting out fires.
• [00:42] When you only attend to the urgent, you neglect what is important. 
• [01:05] Create processes for the successful ways of scaling your marketing. 
• [01:18] For things that do not work, collect the data for why it didn’t work. 
• [01:49] When your business starts growing, follow an operating system like Traction. 
• [02:24] An operating system will teach you how to set a cadence for your company each week. 
• [02:56] It is about identifying long-term issues and putting solutions in place.  
• [03:25] Ask yourself each quarter what you should stop, start, and keep doing. 
• [03:49] The importance of making your business defensible. 
• [04:08] Try to learn from the mistakes that others have made by reading business books. 
• [04:50] Learn from CEO interviews or by joining peer groups. 
• [05:24] That’s it for today!
• [05:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Traction 

Scaling Up 

3HAG WAY

Elon Musk

YPO

Vistage 

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In episode #1522, Neil and Eric share their number one way to grow your Instagram following. You will hear about the importance of collaboration and leveraging the audiences of other influencers in the space. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Number One Way to Grow Your Instagram Following.
• [00:44] Neil’s Instagram growth tip – Go live with other popular people on the platform.
• [01:26] Collaboration is the key to growth on any platform.
• [01:44] How engaging with influencers has helped Eric grow his page.
• [02:47] That’s it for today!
• [02:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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In episode #1521, Eric and Neil share their takes on the number one way to scale your marketing. Eric explains why he thinks you should start with a great culture, and Neil offers his insights into documentation and processes. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Number One Way to Scale Your Marketing.
• [00:37] Eric’s scaling tip – Look at what the big companies are doing around culture.
• [01:05] The link between good culture, marketing, and scaling. 
• [01:55] A team of very good marketers is still better than one outstanding individual.
• [02:35] Neil’s scaling tip – Make processes around things that are working.
• [03:09] Break down the things that don’t work and lessons learned.
• [03:47] Get the mundane stuff in order. 
• [03:57] Resources to learn about scaling. 
• [04:31] That’s it for today!
• [04:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Marie Poulin

Delivering Happiness

Tony Hsieh

Zappos

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In episode #1520, we share seven brutal SEO truths! In the ever-changing world of search engine optimization, there are certain rules that can help you stay ahead of the game. One of these is that it takes constant work and adjustments! Tune in to hear about omnichannel approaches, long-term mindsets, and more.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Brutal SEO Truths.
• [00:31] The SEO game never ends — you have to constantly update your content.
• [00:54] A long-term mindset is vitally important for success in SEO!
• [01:16] Content is king and the main tool for ranking higher.
• [01:32] SEO is not free, time, money, and other expenses.
• [01:50] Pay per click always converts better than SEO!
• [02:16] Tomorrow is unknown and there are constant fluctuations in the space.
• [02:48] Do not rely on SEO completely — go omnichannel for real success.
• [03:11] That’s it for today!
• [03:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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In episode #1519, we talk about the type of people that make the best marketers. Continuing our journey into helping you build the best team of marketers that you can, we are highlighting the qualities that you should watch out for during interviews, trial runs and in your business in general. Tune in to hear about player-coaches, numbness to losing and more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What Type of People Make the Best Marketers.
• [00:32] The qualities that are common to amazing marketers.
• [00:55] The centrality of a growth mindset for the role of a marketer.
• [01:19] The player-coach mentality; finding people who work hard and also educate.
• [01:38] Side-projects are your friend and can translate well into the main business!
• [02:04] The importance of creativity and how this plays out with customers.
• [02:55] Research, learning and analytics — beating out the competition from different sectors.
• [04:06] Developing a numbness to losing in order to have staying power in the marketing game. 
• [05:06] Finding persistent players who can accumulate marginal gains.
• [05:38] The value of coachable team members — taking feedback and involving a coach.
• [06:47] That’s it for today!
• [06:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

MarketerHire

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In episode #1518, we share the 2020 way to hire marketers! During this unusual year, where so much seems to be happening all the time, you need the right strategies to make sure the best marketers can join your team. Tune in to hear about the ways we suggest to test and then sign new members for your company!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The 2020 Way to Hire Marketers.
• [00:31] With so much going on this year, you need a good way to hire!
• [00:50] Test new people as contractors and then hire those working well.
• [01:28] The most common question we receive in our businesses.
• [01:57] Using the helpful services provided by MarketerHire by SupportShepherd!
• [02:49] Effective ways to use LinkedIn to find the best people.
• [03:24] Hire early and test quickly — actions speak louder than words.
• [03:55] Where the rubber meets the road; getting employees to do the work. 
• [04:52] That is it for today!
• [04:54] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

MarketerHire

SupportShepherd

UpWork

Basecamp

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In this special episode we chat with Ravi Abuvala, the Chief Scaling Officer at Scaling with Systems! Scaling with Systems is a firm that helps other companies to scale to multiple seven-figures, with the help of virtual assistants, automation and great systems. In our conversation today, we hear from Ravi about the beginnings of the business, how they typically help their clients, and some of the case studies that show the efficacy of their work. Ravi also shares some tips for young businesses and talks about his huge passion for lead generation. Tune in to hear about it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Scaling with Systems with Ravi Abuvala.
• [01:13] What Scaling with Systems does and examples of the types of clients they help.
• [01:57] A recent anecdote that exemplifies Ravi's work and his approach to scaling.
• [04:06] Crafting the offer and scaling — the most common focus for the company.
• [05:02] Ravi's tips for businesses just starting out around PMF.
• [06:49] The company's case study 'Zero to 3 Million in 2 Years'.
• [08:18] Ravi's thoughts on virtual assistants and the ones they work with.
• [10:22] The roles that Ravi sees as the best fit for virtual assistants.
• [11:58] The systems at Scaling with Systems! The importance of the seven-hour rule.
• [13:39] Lead generation at the company and Ravi's deep connection to this part of the business.
• [14:40] The team setup at Scaling with Systems and the different roles they employ. 
• [15:55] Pricing for customers and Ravi's philosophy towards the packages they offer. 
• [17:10] Revenue numbers to aim for and the best time to systematize in this way.
• [18:00] Marketing strategies that have Ravi excited right now — underlining the seven-hour rule!
• [20:01] The software tools that have helped Ravi the most recently; Plecto and Close.
• [21:30] Ravi's favorite business book: The Slight Edge.
• [22:29] Connecting with Ravi and taking advantage of some of his great offers!
• [23:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Ravi Abuvala on Instagram

Scaling with Systems

Scaling with Systems School

TubeSift

Prospect Social

Plecto

Close

The Slight Edge

The Compound Effect

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The role of marketing has changed and in episode #1517, we speak about how. You can no longer build a company using one marketing channel, and so to do well in the long run you have to learn how to wear multiple hats. Tune in today and hear about the value of understanding your tech and marketing stack to stay afloat in today’s competitive landscape.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How The Role of Marketing Has Changed.
• [00:43] Old ways of marketing that were outbound and focused on alignment.
• [01:33] Before, there were not many channels, compared with the current amount.
• [02:51] Learning to wear multiple hats to succeed in the current landscape.
• [02:21] Comparing the strategies Facebook and TikTok used to grow at different times.
• [02:40] Marketing used to target individuals, now it targets entire accounts.
• [03:06] Tapping into dynamic retargeting to stay top of mind.
• [03:28] Understand how to use all channels together if you want to do well. 
• [04:00] Modern marketers have to understand technology and marketing stacks.
• [04:28] That’s it for today!
• [04:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

David Lewis

Facebook

YouTube

LinkedIn

Reddit

Pinterest

Snapchat

TikTok

Google Ads

Taboola

Outbrain

Coca-Cola

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In episode #1516, we talk about how the LeBron James basketball card that sold for 1.8 million dollars applies to marketing. Right now we are seeing a resurgence in card collecting trends and much of it comes down to nostalgia, scarcity, and subjective tastes around art. Many of these same feelings can be tapped into using marketing so tune in to hear how.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How A LeBron James Basketball Card Sold for 1.8 Million Dollars and How it Applies to Marketing.
• [00:47] There is a resurgence in basketball and Pokemon cards at the moment.
• [01:18] If more people talk about something, prices for it will rise.
• [01:32] Cards can be thought about as art, which people pay insane prices for.
• [02:10] Understanding the scarcity mentality and how scarce things fetch high prices.
• [02:51] How to capitalize on the card trend with blog posts and card selling.
• [02:50] Beware that rapid rises in value also come with rapid decreases.
• [03:14] Increasing the value of your product or service by getting influencers on board. 
• [04:00] Remembering trends are subjective and how to capitalize on them.
• [04:27] The rise in SEO versus social media marketing.
• [04:42] That’s it for today!
• [04:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Michael Jordan

Kobe Bryant on Instagram

LeBron James

Pokémon

Yu-Gi-Oh!

Single Grain

Louis Vuitton

Google Trends

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In episode #1515 we share seven content tools that will make you shine. If you are a content creator and you spend a lot of your time making videos, writing blogs, or doing presentations on video calls, you will want to hear these tools that help with workflow automation, visual effects, translation, and more. Tune in and hear what we have to offer you today.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Content Tools that will Make You Shine.
• [00:42] Jazzing up your presentations and video calls with the Mmhmm app.
• [01:35] Seeing where you are losing traffic using ClickFlow’s Content Decay tool.
• [01:59] Scheduling your content using CoSchedule.
• [02:18] Growing your blog by translating it into different languages using Polylang.
• [02:32] Automating your content creation workflow in Zapier.
• [03:09] Leveraging all the networks out there for your videos using Restream.
• [03:28] Airtable: Build Excel spreadsheets on steroids. 
• [04:13] That’s it for today!
• [04:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Mmhmm

Phil Libin

Evernote

ClickFlow

CoSchedule

Polylang

Zapier

Restream

Airtable

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In episode #1514, we tell you why you should think like a businessperson and not an entrepreneur. While many people call themselves entrepreneurs, most of them are actually businesspeople, and so it would benefit them to think like the latter. Tune in to find out more.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why You Should Think Like A Businessperson and Not An Entrepreneur.
• [00:30] The distinction between entrepreneurs and businesspeople.
• [01:36] Thinking about financial impact versus dreaming up big ideas.
• [02:07] Do not stress about truly innovating, rather use existing business models.
• [03:22] Follow the best investors like Warren Buffet who just buy things that work.
• [04:04] Being the next Elon Musk requires living his lifestyle, which is not easy.
• [04:30] That’s it for today!
• [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Jim McKelvey 

Square

SpaceX

Tesla

The Boring Company

Elon Musk

KissMetrics

Howard Schultz

Warren Buffett

See’s Candies

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In episode #1513, we share seven tools that will help you grow your traffic. When trying to ramp up your traffic, whether it be on YouTube, Facebook, Instagram, WordPress, or your website, it is all about using insights to optimize your marketing. Tune in today and learn the best tools to do this, whatever your platform of choice.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Tools to Grow Your Traffic.
• [00:32] Traffic insights using ClickFlow and their Content Decay feature.
• [00:52] TubeBuddy and VidIQ, two tools for driving YouTube traffic.
• [01:23] Ad insights and driving conversions with Facebook Ad Library.
• [01:44] Doing keyword research using Ubersuggest, which has a free version.
• [02:15] Check out Wordpress’s Rank Math SEO plugin.
• [02:32] Implementing Ingramer’s functionality for finding the best Instagram tags.
• [03:00] Facebook Messenger, email, and text-based marketing with ManyChat. 
• [03:21] That’s it for today!
• [03:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

TubeBuddy

VidIQ

ClickFlow

Facebook Ad Library

Ubersuggest

Ingramer

ManyChat

Rank Math

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In episode #1512, you’ll hear about seven tools you can use to grow your SaaS company from us. Whether you’re working B2B or B2C, having the best tools for note-taking, A/B testing, decreasing churn, sales coaching, and more will help your SaaS company grow faster. Tune in to hear about the wonders of tools like ProductBoard, Gong, and Recurly.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Tools to Grow Your SaaS Company.
• [00:30] Using Notion as a daily to-do list and note taking tool.
• [01:03] Pick up any A/B testing tool such as VWO, Optimizely, or CrazyEgg.
• [01:25] Metrics and revenue operations with Stripe, Baremetrics, and Profitwell.
• [01:52] Lifting conversions using Convertly which offers many integrations.
• [02:27] B2B sales coaching with the help of Gong and Chorus.
• [02:56] Decreasing churn and increasing sales using chat tools like Drift and Intercom.
• [03:19] ProductBoard for customer development and product roadmap development. 
• [03:56] That’s it for today!
• [03:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Notion

VWO

Optimizely

CrazyEgg

Stripe

ProfitWell

Baremetrics

ConvertKit

Recurly

Gong

Chorus

Drift

Intercom

ProductBoard

Sekoya

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In this special episode of Marketing School we speak to the 'traffic guy', John Parkes, who is CMO of ClickFunnels! At Marketing School we are big fans of the company and their amazing co-founder, Russel Brunson, and today we get to further expand our understanding of this incredible and inspirational company with John! The conversation covers their magic sauce, John's thoughts on how to improve and move up in a company, the strategies that have been working well at ClickFunnels recently, and how you can go about building your own community, just like they have! Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Embracing the World of Paid Traffic with John Parkes.
• [01:24] John's background and how he ended up in his current role.
• [02:21] The steps that led to John getting into the world of traffic.
• [03:10] ClickFunnel's revenue numbers and the effect of the pandemic.
• [03:39] The free trial and array of resources you can find on the ClickFunnels website.
• [04:11] New strategies that John and his team are trying out currently.
• [05:54] Which of Russel Brunson's three books to start with!
• [06:24] Understanding the idea of the 'front end' and how ClickFunnels use the term.
• [07:29] The tools and frameworks that keep things rolling at ClickFunnels.
• [09:22] The challenge funnels that John and his team are currently offering clients. 
• [12:15] Projects that ClickFunnel experiment with — some work and some do not!
• [13:51] Recent steps that the company has taken to up-sell their customers.
• [15:00] The collection of courses at ClickFunnels and how much it has grown.
• [15:51] John's 'set it and forget it' formula for retargeting ads on Facebook.
• [18:43] The little hack that John has recently implemented for Facebook ads!
• [19:54] Methods for recycling older ads that were successful in the past.
• [20:57] The components of the operating system of the ClickFunnels marketing team!
• [23:35] Important parts of the marketing stack at the company.
• [25:56] The two biggest lessons that John has learned on his journey with traffic.
• [28:47] Exploring the ClickFunnels community and the conference they hold.
• [30:50] John's recommendations for building your own community.
• [31:35] Why John loves Voxer; starting direct, convenient conversations.
• [34:45] Resources and people that John follows to up his marketing game.
• [35:12] John's best marketing book recommendation.
• [35:48] Exciting news about the Build Your Brand Challenge at ClickFunnels!
• [36:36] How to find and connect with John online and his tip for a challenge to start with.
• [37:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

John Parkes on Instagram

ClickFunnels

One Funnel Away Challenge

Russell Brunson

Leveling Up Podcast

Traffic Secrets

Dotcom Secrets

Expert Secrets

Roland Frasier

ClickUp

Trello

Monday

Asana

Tony Robbins

Funnel Hacking Live

Tesla 

Elon Musk

Voxer

Brian Dean

Great Leads

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• Twitter @ericosiu

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