Marketing School - Digital Marketing and Online Marketing Tips

In episode #1511, we give you seven tools you can use to grow your agency! We cover all the best apps we use ourselves that help us make media reports, build spreadsheets, manage content production, boost closing rates, create actionable analytics, and a whole lot more. Tune in and hear about the wonders of tools like Google Data Studio, Salesforce, and Asana, and how they can help you take your agency to the next level!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Tools to Grow Your Agency.
• [00:30] Using Supermetrics, the best and most easy to use tool for reporting on paid media.
• [00:52] Dealing with sales, new leads, and new customers using Salesforce.
• [01:18] Building spreadsheets with superpowers using Airtable.
• [01:48] Using a scheduling software like ScheduleOnce to boost your closing rates.
• [02:04] Asana or Basecamp for project management; use one and be consistent!
• [02:24] Creating actionable analytics using Google Data Studio.
• [02:57] Enjoying the workflow automation functionality provided by Zapier.
• [03:45] That’s it for today!
• [03:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Supermetrics

Salesforce

Airtable

ScheduleOnce

Asana

Basecamp

Google Data Studio

Zapier

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In episode #1510, we share our thoughts on the best B2B LinkedIn marketing strategy. From using carousels and boosting early engagement by posting on group chats to driving conversions using LinkedIn’s autofill function and more, tune in for all the best paid and organic strategies you can use to grow on LinkedIn!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Best B2B LinkedIn Marketing Strategy.
• [00:42] How carousels work and the value of posting them for building organic traffic.
• [01:05] Hacking LinkedIn’s early engagement preferences by posting to group chats.
• [01:34] Put a link to your post in the first comment, not the post itself.
• [01:49] Users can autofill their lead information on your website using LinkedIn’s autofill function.
• [02:11] Reaching out to second and third-degree connections that like your post to find people on their team who your product suits.
• [02:52] Making groups for your target audience in your region and networking in them.
• [03:29] Using LinkedIn’s events feature to connect with your contacts. 
• [03:45] Start running LinkedIn ads if you know your audience’s LTV.
• [04:17] That’s it for today!
• [04:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

ClickFlow

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In episode #1509, we ask if you should go to war with a larger company. Recently Apple and Android kicked Fortnite off their app stores because the popular game violated the rules by adding in-app payments and discounts. A lawsuit and more between Epic and Apple ensued and we wonder if this will benefit or harm Epic in the long run. Tune in to find out more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: If You Should Go to War with A Larger Company.
• [00:30] Fortnite went all out against Apple by adding in-app payments and discounts.
• [00:52] How Apple responded and how Epic was prepared for a fight with lawyers ready, etc.
• [01:43] Neil’s thoughts: Do what is best for your customers, even fight a large company.
• [01:57] How this lawsuit could be good PR for Epic, and they are big enough to possibly win.
• [03:12] The significance of the discount Fortnite users have been given.
• [03:49] That’s it for today!
• [03:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Fortnite

Apple

Android

Basecamp

HEY

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In episode #1508, we explore why word of mouth is becoming more important. The cost of marketing is rising, so the best way to win is through word of mouth, and if you want good word of mouth marketing, you need to build something amazing! Plug in today and learn exactly what word of mouth is, how it travels, and how to tap into this new horizon in marketing!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why Word of Mouth is Becoming More Important.
• [00:35] What word of mouth is and some examples of companies that get spoken about a lot.
• [01:11] Key findings about word of mouth from a Reforge article.
• [01:22] How much word of mouth travels on ‘dark social’: WhatsApp, text, and email.
• [01:45] Companies like Google are changing advertising, leaving a window for word of mouth.
• [02:17] If you have good word of mouth marketing, you’ve built a good product.
• [02:57] Build a brand first and then build products and services around it.
• [04:20] That’s it for today!
• [04:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Amazon

Apple

'The Word of Mouth Coefficient'

Google

Kylie Jenner on Instagram

Gary V

Anthony Pompliano on Twitter

Dave Perell

WhatsApp

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In episode #1507, we discuss why marketers should think more like investors. Investors are people with a long-term outlook and who don’t expect immediate results, two attributes that marketers will greatly benefit from. Tune in to hear why you have to start going after big total addressable markets (TAMs)! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why Marketers Should Think Like Investors.
• [00:34] Find out which two books will help you think like an investor.
• [01:08] Investors go after huge TAMs (total addressable markets) and you should too! 
• [01:52] Why email service providers are far bigger than SEO tools.
• [02:19] Focus on delivering a good customer experience rather than making quick cash. 
• [03:25] Like Jeff Bezos, you have to have a long-term outlook on things.
• [04:08] Wall Street is incentivized to look at results from a quarterly perspective.
• [04:28] Make things easier by cultivating a long-term relationship and business outlook. 
• [05:16] Just look at this podcast – we’ve focused on offering a good experience over time.  
• [05:42] That’s it for today!
• [05:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

The Tao of Charlie Munger 

The Tao of Warren Buffett 

Ubersuggest

SEMrush

Ahrefs

Mailchimp

HubSpot

Jeff Bezos 

Blue Origin 

AWS 

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In episode #1506, we tell you what to keep doing to be successful in the marketing space. Whatever you are doing that is driving results right now, keep going that and find ways to double down. Tune in to hear why you should keep experimenting with new ideas to keep ahead in the forever-changing world of marketing! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What You Should Keep Doing As A Marketer.
• [00:36] Why you must keep creating content consistently for a long time. 
• [01:01] Keep doing whatever is working for you and double down on it. 
• [01:21] As a manager, remember to also focus on the problems your team is experiencing. 
• [01:55] When you care for people, the best ones will stay longer and perform better.
• [02:12] Keep experimenting because what works now might not work later. 
• [03:04] The importance of having strong opinions but being willing to change your mind. 
• [03:24] Keep in touch with people on a personal level and keep networking. 
• [04:21] Always continue to learn through articles, networking events, conferences, etc.  
• [04:42] That’s it for today!
• [04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Kissmetrics 

Andreessen Horowitz 

The Jordan Harbinger Show

Jordan Harbinger Free Course

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In episode #1505, we share what you should stop doing to become a better marketer. Once you have reached some level of success, be sure to build out your team so that you can scale your business. Tune in to hear why you should quit micromanaging people and being cheap when it comes to hiring talent!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What You Should Stop Doing As A Marketer.
• [00:39] While you should try new things, don’t try every tactic under the sun. 
• [01:17] Why it is imperative that you only have one north star – one goal. 
• [02:05] Advance beyond being a top performer by scaling and building a team. 
• [03:11] Stop micromanaging your team and hiring people that need to be micromanaged.
• [03:53] The high price of being cheap when it comes to hiring people. 
• [04:40] Why you should exchange your long-term goals for short-term ones. 
• [05:32] Short-term tactics will help you achieve your long-term strategy.  
• [05:58] That’s it for today!
• [06:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Tribal Leadership 

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In episode #1504, we discuss the most important things you should start doing as a marketer. The key is to keep testing and experimenting with new things and to stay at the cutting edge by surrounding yourself with others in the marketing space. Tune in to hear how making time for strategizing and thinking can be a powerful investment! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What You Should Start Doing As A Marketer.
• [00:47] The value of going live once a week and testing new channels. 
• [01:10] Why you have to constantly try new things to keep improving.
• [01:26] Hear about sprouting your content and an example of how it can be done. 
• [02:11] Sprouting is a way of getting the most out of your efforts.
• [02:30] The best marketers read the top marketing blogs for at least an hour a week. 
• [03:04] Create or join a peer group or community such as a mastermind.
• [04:09] Avoid drowning yourself in too much but keep learning and experimenting. 
• [04:26] The importance of blocking time out to strategize and think about things. 
• [05:06] That’s it for today!
• [05:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Vistage

Entrepreneur’s Organization (EO)

YPO

Fortnite

Apple 

TikTok

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In episode #1503, we talk about the little-known trend that is revealing the future of digital marketing! There has been a steady rise in the use of voice tech devices and smart home technologies over the last few years, do not ignore these developments! Just like any other advances, digital marketing will follow suit and utilize them in whatever way possible, tune in to hear all about it.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why This Little Known Trend Reveals the Future of Digital Marketing.
• [00:33] The trend towards voice search devices in our homes.
• [01:02] Digital marketing is following this trend and will soon rely on voice technology.
• [01:30] How these devices allow better targeted advertising.
• [02:29] Prediction and the power of AI; advances in the near future.
• [02:41] The general voice tech field and the rise of podcasting as a medium.
• [03:00] Recent developments from big companies for ease of use for purchases.
• [04:09] Remember, digital marketing follows the general trends of the world. 
• [04:20] That is it for today!
• [04:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Comscore

Alexa

Jetson

Uber

Obama

Dscript

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In episode #1502, we talk about the fastest way to boost your page speed and how this will help you rank higher and get more conversions! CDNs or content delivery networks are hands down the quickest and easiest way to improve your speed, so do not sleep on this great tool. Tune in to hear all about them and the more advanced steps you can take to further increase your site's efficiency!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Fastest Way to Boost Your Page Speed.
• [00:34] Why page speed is so important; higher conversions and better user experience.
• [01:12] Using content delivery networks to minimize load times.
• [01:47] Other measures to take; fix code, optimize structure and images.
• [02:02] Lowering your hosting bill while making a site quicker!
• [02:51] Maximizing efficiency with advanced options after covering the basics.
• [03:20] That’s it!
• [03:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Amp Framework

DreamHost

WPBeginner

GTmetrics

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In episode #1501, we talk about the number one productivity hack for working from home! The right kind of checklist for your day, can help you get so much done and reach bigger goals over time. Tune in to hear all about this helpful hack and our tips for making the most of each day, and building towards greatness over time!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Number 1 Productivity Hack for Working From Home.
• [00:34] The power of daily checklists and linking them to annual goals.
• [01:41] Jeff Bezos' rule of three big decisions each day.
• [02:08] The problem with long, shit-to-do lists.
• [03:08] There is no need to overcomplicate your goals for the day!
• [03:25] Keeping a checklist manageable — this will help you get through it.
• [03:46] Starting with the toughest task on the list, first thing in the morning.
• [04:02] Meditation and exercise can help boost your productivity too! 
• [04:49] That’s it for today!
• [04:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Jeff Bezos

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In episode #1500, we talk about how many marketing emails you should send! While constantly pitching to your audience about new offers might have some success, we prefer a longer term, quality-over-content approach. Tune in to hear about how and why you should play the long game with your email campaigns and the kinds of results this can bring you and your business!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Many Marketing Emails Should You Send?
• [00:30] Our email numbers currently and the different categories these fall into.
• [01:03] Do not burn your list by sending too many, low quality emails!
• [01:39] Long term strategies and saving your 'money in the bank'.
• [02:17] Where to monetize and how to effectively market slowly.
• [02:39] The benefits of a long term mindset.
• [03:22] That’s it!
• [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Warren Buffett

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In episode #1499, we talk about blogging versus podcasting and which one you should choose. There are over a billion blogs so it is competitive. But SEO still does really well, while podcasting is new and booming and there is just not as much volume and traffic. So, which one? Tune in to find out!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Difference Between Blogging Versus Podcasting and Which One You Should Choose.
• [00:54] Podcast if you’re just starting, but blog if you have an audience.
• [01:10] No matter the strengths of either, pick whichever one you are better at.
• [02:11] Play to your strengths and hire to fill the gaps.
• [03:10] In an ideal world, do both!
• [03:17] Hiring a show notes company to write your content into copy.
• [03:51] That’s it for today!
• [03:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

The Joe Rogan Show

Gary V

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In episode #1498, we give you four memory hacks to remember books and podcasts better! Things become much easier to remember if you write them down after hearing them and they get further cemented in your mind if you turn them into actions! For top tips about remembering, staying interested, and not overloading your brain with too much information, be sure to tune in.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Four Memory Hacks to Remember Books and Podcasts Better.
• [00:32] People remember stuff more when they write it down.
• [01:29] After writing something down, turn it into an action.
• [02:09] Remembering not to digest too much information.
• [03:00] Curate what you read by moving on if you don’t feel you’re getting value.
• [03:45] That’s it for today!
• [03:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Asana

Apple Notes

Naval Ravikant on Twitter

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In episode #1497 we drill down on the importance of focus. Stop doing so much shit! We talk about establishing yourself before doing too many things, not getting into the weeds of your businesses, and a whole lot more! Tune in for all the tips you need to clear the air so you can do what you are best at today.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Focus: Stop Doing So Much Shit.
• [00:45] If you’re in a big enough market, why would you do too many different things?
• [01:16] Having a business that covers your costs before parlaying and taking other risks.
• [02:23] Bringing on leaders to focus on your different projects if you can.
• [02:35] The key to Bill Gates’ and Warren Buffet’s success: Focus.
• [03:08] Following Charles Munger’s example and not getting into the weeds of your businesses.
• [03:35] That’s it for today!
• [03:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Brian Lee on LinkedIn

LegalZoom

ShoeDazzle

Kim Kardashian on Instagram

The Honest Company

Jessica Alba

Warren Buffet

Bill Gates

Charlie Munger

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In episode #1496 we share the easiest way to scale an offer to cold traffic! While getting cold traffic is an easy way to lose your shirt, the key here is baby steps! Eric shares his strategy for acquiring cold traffic through an info-based product or coaching program, while Neil focuses more on a way of warming your cold traffic up if you already have it. Be sure to tune in!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What’s The Easiest Way to Scale An Offer to Cold Traffic?
• [00:50] This offer strategy relates to an info product or coaching program.
• [00:59] Making sure your initial offer makes sense rather than blasting advertising.
• [01:33] Don’t put your whole program together initially; what’s the bare minimum?
• [01:38] Pushing people to a squeeze page using Unbounce.
• [01:51] Luring people to give you their email address once on your landing page.
• [02:07] Offering people a phone call in the video you email them.
• [02:30] Research people’s needs while you’re on a phone call with them, and shift advertising accordingly. 
• [03:28] Learn as much as you can and iterate.
• [04:15] How to warm up cold traffic.
• [04:25] Send cold traffic to educational-based content then re-market them to your offers.
• [04:57] Using the path of least resistance by retargeting people that already know you.
• [05:30] That’s it for today!
• [05:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Sam Ovens

Unbounce

Jumpcut

Russel Brunson

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In episode #1495, we give you seven ways to boost conversion on retargeting ads! In our conversation, we cover rotating your creative strategy, using different pages, case studies, testimonials, and more. Tune in to make sure you retarget and capture your audience, every time!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Ways to Boost Conversions on Retargeting Ads.
• [00:35] Rotating your creative strategies when retargeting.
• [01:16] Thinking about reach instead of conversions, especially on Facebook.
• [01:40] Video ads and spelling out exactly what your product or service does for customers.
• [02:16] The power of case studies and testimonials!
• [02:47] Re-marketing from your email traffic and maximizing those who give you micro-commitments.
• [03:22] Using lifetime value information and finding similar customers with this data.
• [03:46] Sending visitors to a different page when retargeting. 
• [04:24] That is it for today!
• [04:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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In episode #1493, we share why your Instagram account is not generating you any sales. The number one rule to take notice of is making your offers on social platforms relevant to that audience. If you can combine that with constant promotion and regular IG Live appearances, you will be selling like crazy in no time! Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why Your Instagram Account Isn't Generating You Any Sales.
• [00:39] If you do not try to sell, you will not sell!
• [01:00] Making offers relevant to the Instagram audience; generating sales this way.
• [01:25] Looking at the example fo Vanessa Lau and The BOSSGRAM Academy.
• [02:25] Using Instagram Live to drive sales!
• [02:39] Make use of all the tactics that you know already work.
• [03:11] That is it for today everyone!
• [03:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Vanessa Lau

The BOSSGRAM Academy

Tai Lopez

Grant Cardone

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In episode #1492, we talk about how you can get more podcast listeners. As podcasts continue to grow as a medium, now is a better time than ever to pour some energy into growing your platform. Tune in to hear about how collaboration, content repurposing and consistency can serve you and your business!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How You Can Get More Podcast Listeners.
• [00:40] The continual growth of podcasts and the influence of the pandemic.
• [00:50] Consistency is key — sticking with the project will bring you success.
• [01:31] Promote your content through all your channels so people know about it.
• [02:00] Repurposing your content and making the most of what you have.
• [02:55] Directing traffic to old episodes — do not neglect them!
• [03:40] Collaborating and making use of extra marketing for both parties.
• [03:56] That’s pretty much it!
• [04:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Edison Podcast Report

Leveling Up Podcast

Repurpose House

Shuffle

Overcast

Spotify

Soundcloud

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In episode #1489, we share the quickest way to get your first 1000 YouTube subscribers. Whether you have an existing audience or are starting from scratch, there are several strategies that will help you get noticed faster. Tune in to hear how collaborating with someone can give you the boost you need! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Quickest Way to Get Your First 1000 YouTube Subscribers.
• [00:44] Hear how collaborating with somebody can help you get subscribers fast. 
• [01:12] George Gammon went from 200 subscribers 165 000 in less than a year. 
• [01:28] Create unique content that is presented in a professional, understandable manner.
• [01:48] Ask yourself: What am I good at? This will be your secret sauce to success. 
• [02:05] If you already have an audience, tell them on the other channels to subscribe. 
• [02:23] Use email to tell your whole list to subscribe to your video or channel. 
• [02:36] Before you post new content, follow the guidelines of the Hot Script by Sonny. 
• [03:26] Look at your YouTube analytics and pay attention to your top-performing videos. 
• [04:10] YouTube wants content that performs because they have shareholders to please.  
• [04:38] That’s it for today!
• [04:39] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Chris Do

George Gammon 

Hot Script

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In episode #1488, we discuss whether starting a digital agency in 2020 is a good idea. Since the pandemic, e-commerce has shot through the roof and companies need people to help them migrate their businesses online. Tune in to hear about Eric’s training program that will teach you everything you need to know about running a digital agency! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Is It A Good Idea to Start A Digital Agency in 2020? 
• [00:39] Many people are starting up an agency amid the worldwide economic uncertainty. 
• [00:54] People are doing surprisingly well with digital agencies – they are still growing! 
• [01:21] It depends on what industry you are in – hospitality and events are doing poorly. 
• [01:37] Hear the reason why digital agencies are doing so well in the COVID world.
• [02:05] Check out Eric’s training program at singlegrain.com/agency-accellerator. 
• [02:21] The rapid increase in e-commerce and how it is reflected in the markets. 
• [02:41] Why digital agencies are unlikely to ever go away. 
• [03:09] Ensure that you don’t have all your eggs in one basket (or niche). 
• [04:03] That’s it for today!
• [04:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Shopify 

Microsoft

Apple 

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In episode #1487, we share the five most likely reasons why your landing page is not performing as well as you expected. There are many reasons why people might visit your page and leave without making a purchase, so try to identify and address all the things that might be stopping them. Tune in to hear about the framework that helps you create landing pages with high conversion rates! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Five Likely Reasons Why Your Landing Page Is Not Converting. 
• [00:35] Your landing page might not answer the objections people have. 
• [01:13] Copywriting does not have to be hard – you just have to know how people think. 
• [01:51] Write content that touches on people’s dreams, fears, and feelings in general.
• [02:40] Think about the reasons why people might not be buying from you and address them. 
• [04:16] Hear about the framework that helps you create landing pages that convert.
• [04:56] The importance of the UPSYD method from Breakthrough Advertising. 
• [05:52] Ensure that your price is not too expensive compared to your competitors’.
• [06:12] If your offer is super expensive, show people why it is worth the money. 
• [06:36] Even if you write the best copy, if your pricing is off, the conversion will be slow. 
• [07:04] That’s it for today!
• [07:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Frank Kern

Levels Health

The Mom Test

Breakthrough Advertising 

DigitalMarketer 

Russell Brunson 

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In episode #1486, we discuss why SEO is still our best marketing strategy in 2020. SEO is still one of the cheapest and most effective and consistent ways of gaining traffic, even though it is a long-term strategy. Tune in to hear all the benefits of building up a strong domain authority! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why SEO Is Still Our Number One Marketing Strategy in 2020. 
• [00:51] SEO requires time and human capital to get good results. 
• [01:02] However, it is still one of the cheapest, most consistent ways of getting traffic. 
• [01:31] SEO is a long-term, cost-efficient game and a gift that keeps on giving.
• [02:13] Once you have SEO as a bedrock, you can begin building out the other channels. 
• [02:25] If you continue to provide value, you will get a ton of traffic. 
• [03:03] No other traffic source produces such consistent quality traffic that drives conversions. 
• [03:14] The smartest entrepreneurs understand business and SEO.
• [03:41] When you’ve built up domain authority, you have a unique arbitrage opportunity.  
• [04:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Warren Buffet 

Microsoft 

Ahrefs

SEMrush

Ubersuggest

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In episode #1485, we discuss how to up those conversions. We talk about how some tweaks that can help you convert from your order form more, why you should take a page out of successful companies’ books, and the importance of ensuring that your order form is fast and efficient. To hear more, tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to 10X Conversions on Your Order Form.
• [00:32] An explanation of what an order form on a website is.
• [01:00] If you can personalize on the order form, you can lift conversions.
• [02:00] How small tweaks like testimonials and logos can also boost conversions.
• [02:35] Look at big companies’ order forms to see what works.
• [02:47] Make use of exit pop-ups on the order form page.
• [03:00] Be careful of website bloat and slow checkout pages.
• [03:25] See what your competition is doing. 
• [03:20] That’s it for today!
• [03:28] Conversion XL’s order form page examples.
• [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Intellimize

Guy Yalif

Leveling Up Podcast

Ubersuggest

CXL

OptinMonster

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In episode #1484, we explore YouTube SEO and what’s working currently. As the second-largest search engine in the world, YouTube is a great way to expand your reach. You will learn about the importance of the first 24-hours of releasing a video, how to make shareable content, and more. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What’s Working Right Now with YouTube SEO.
• [00:46] Most YouTube SEO advice is very generic and not applicable to the platform.
• [01:13] How YouTube SEO is different from Google SEO.
• [01:30] Ways to push a video hard in the first 24-hours of release.
• [02:27] How to promote a YouTube video if you don’t have an audience.
• [03:06] The story of how George Gammon grew his YouTube following organically.
• [03:32] If your content touches on hot topics in an easy-to-understand way, it’s more shareable.
• [04:26] Appeal to the Average Joe, not the Ivy League graduate. 
• [04:32] The problem with the YouTube algorithm.
• [03:20] That’s it for today!
• [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

George Gammon on YouTube

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In episode #1483, we discuss why you should optimize your content for search intent. You need to have content that appeals to top, middle, and bottom of the funnel searches to ensure that you capture as much traffic as possible. Tune in to hear how Ubersuggest can help you get ahead of your competitors! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why You Should Optimize Your Content for Search Intent. 
• [00:33] What we mean when we talk about search intent.
• [01:04] An example of how our agency websites and content are set up. 
• [01:28] How your content should be adjusted according to the top, middle, and bottom-funnel.
• [02:08] Choose keywords that have buy-related words in them such as “discount”. 
• [02:21] Use comparison keywords such as Mailchimp versus ConvertKit.
• [02:35] When you do your keyword research, look for ones with a high CPC.
• [03:06] Make sure that your content covers the top, middle, and bottom of the funnel traffic. 
• [03:28] Use tools like Ubersuggest to see what keywords your competitors are optimizing for.  
• [04:10] That’s it for today!
• [04:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Mailchimp

ConvertKit

Ubersuggest 

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In episode #1482, we talk about the importance of having a great logo. When you are first starting, we don’t recommend spending a lot on a logo since you can always change it later should you think it necessary. Tune in to hear why rebranding might require you to put extra cash toward such design elements! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Importance of a Good Logo. 
• [00:31] The logo for Nike was very cheap initially. 
• [00:43] When Pepsi rebranded it cost them $1 million.
• [00:52] Do not spend a lot on your logo when you are just starting. 
• [01:03] If you are a big brand like Nike or Pepsi, spending on your logo makes more sense. 
• [01:18] Spending on a logo is not as important and you can always change it later on.
• [01:51] There is a lot more risk involved in rebranding so spending more is sensible.
• [02:15] In most cases, modifying your logo will not make you more money. 
• [02:36] That’s it for today!
• [02:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Nike

Pepsi 

Canva

Fiverr

Dribbble

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In episode #1481, we share how you can build a recognizable brand like Coca-Cola, Microsoft, and Uber. The most important thing to know is that establishing a brand of that caliber takes endurance and consistency. You need to have a good product or service and deliver it well on a long-term basis. Tune in to hear how promoting your brand in the context of a story can help customers relate to it. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Build A Recognizable Brand Like Coca-Cola. 
• [00:36] Consider the different things that come to mind when you think about Coca-Cola.
• [00:50] The first thing you need to have a recognizable brand is a good product or service. 
• [01:19] Brands are not built overnight – you need to deliver a good product consistently.
• [01:25] The Coca-Cola formula kept moving around for many years. 
• [01:47] The success of Coca-Cola shows us how important distribution channels are. 
• [02:03] They offer a consistent product and have formed strong partnerships.
• [02:20] Follow the rule of seven to ensure that your audience remembers your product. 
• [02:43] Tell a captivating brand story that people like and can relate to.
• [03:16] It takes time to create a recognizable brand, so don’t give up! 
• [03:55] That’s it for today!
• [03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Coca-Cola

Berkshire Hathaway

Nike 

Microsoft

Uber

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In episode #1480, we discuss the easiest ways to boost your email open rates. One of the best tactics is asking a question that your audience wants to respond to and make it even easier by asking a simple yes or no question. Tune in the hear some strategies for getting your emails in their inbox!  

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Quickest, Easiest Way to Boost Email Open Rates. 
• [00:36] One of the best ways to boost your open rate is by asking a question. 
• [00:49] Asking simple yes or no questions works well and builds trust with your audience. 
• [01:02] Your emails will start going into their inbox instead of promotions or spam.
• [01:29] Ask your question according to the nine-word email formula of Dean Jackson.
• [02:08] At the end of your email you can also make the call to action, “Reply if interested.”
• [02:45] Try adding their first name in the subject line and use lower case.  
• [03:06] That’s it for today!
• [03:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Dean Jackson 

ScheduleOnce 

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In episode #1479, we talk about five reasons why your YouTube ads are not converting! If you are using YouTube ads, there are certain common pitfalls and reasons why people are not getting the results that they could be. In this episode, we look at five of these, so tune in to hear about remarketing your traffic, the important of pattern-interrupting, and more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Reasons Why Your YouTube Ads Are Not Converting.
• [00:35] Looking at the power of YouTube ads and comparing them with ads on Facebook.
• [01:02] Why you have to pattern-interrupt on YouTube.
• [01:23] Remarket your traffic and flip your pitches for higher conversion.
• [01:59] New hooks mean new conversions — switch it up!
• [02:46] Collecting emails from YouTube ads when applicable.
• [03:03] Lessons from Breakthrough Advertising; understanding the customer journey.
• [03:54] That’s it for today!
• [03:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Russell Brunson 

Adbeat

Breakthrough Advertising

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In episode #1478, we talk about why you should not create content daily, unless it meets the following guidelines. These guidelines are around quality and providing value — if you create posts and media that people do not engage with, social media platforms and even Google will start ignoring your content and put others ahead of you. Tune in to hear about the questions you should be asking yourself every time you post! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why You Should Not Create Content Daily, Unless it Meets This.
• [00:33] It hurts your visibility if you create content that people do not like.
• [01:22] Looking at the Gary V model — decent quality, seeing what sticks.
• [02:57] Putting purpose first and thinking about engagement every time.
• [04:36] That is it for today!
• [04:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Gary Vaynerchuk

Backlinko

RepurposeHouse

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In episode #1477, we share secrets about using surveys to improve your customer experience! Today’s show is based on the surveys we send out to our Marketing School audience and we share some of the questions we regularly ask as well as how people responded to them. Tune in and hear about all the ways you can improve your business by paying more attention to your customers!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Improve Your Customer Experience Using Surveys.
• [00:38] What we did with the bi-annual survey we give to our Marketing School audience.
• [00:53] Using SurveyMonkey or Typeform to ask your audience questions.
• [01:04] If you are not surveying your audience, you can’t get better.
• [01:15] The value of appreciating and using negative feedback to grow your business.
• [01:40] 40+% of our audience is over the age of 46; how we can act on this knowledge.
• [02:13] Directing our content to our listeners who we discovered are CEOs and podcasters.
• [02:29] Our listeners’ favorite topics between marketing, entrepreneurship, and strategy.
• [03:32] Refining your product to market fit by listening to your audience.
• [04:10] Improving your audience’s experience using surveys and giving them what they want.
• [05:06] Audience suggestions: More guests, longer episodes, and more!
• [06:10] What people said when we asked if they would pay for Marketing School.
• [06:33] Metrics for whether our audience would be interested in a weekly marketer newsletter.
• [06:51] Using the questions we ask and applying them to your own surveys.
• [07:11] Offer the audience the chance to add their extra thoughts at the end of the survey.
• [07:27] That’s it for today!
• [07:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

SurveyMonkey

Typeform

Sean Ellis

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In episode #1476, we talk about what you should copy from Eric Siu in business! Neil weighs in on the many amazing things he respects about his friend today, talking about his relentlessness, patience, open-mindedness, gift for continuous learning, and talent for constantly building his networks!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What You Should Copy from Eric Siu in Business.
• [00:35] How long Eric and Neil have known each other for.
• [01:05] Eric is always learning by reading, podcasting, and more.
• [01:51] What happened with Single Grain that proves the power of relentlessness.
• [03:00] The value of being more patient with people; Eric takes the time to train his teams well.
• [03:58] When you see opportunities for making revenue you should be open to them.
• [05:06] Eric’s great talent for networking; the value of always expanding your circle.
• [05:58] That’s it for today!
• [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Single Grain

Entrepreneur’s Organization

WordPress

WPBeginner

Syed Balkhi

Nextiva

Yaniv Masjedi

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In episode #1475, Eric shares the most important things you can learn from Neil in business. Neil is a fast-mover who is willing to try new things and respond quickly to prompts, but he also knows when to quit and move on. Tune in to hear about the benefits of tuning out all the noise and only listening to the most authoritative voices in your space! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What You Should Copy From Neil Patel in Business. 
• [00:51] Hear the story of how Eric and Neil met and became friends. 
• [01:31] Neil’s fast execution and fearless pursuit of trying new things. 
• [02:19] Do what Neil does and call people – don’t wait for a call to be set up. 
• [02:33] You can waste a lot of valuable time when trying to schedule a meeting. 
• [02:51] Don’t reinvent the wheel but take advantage of what others have built before you.
• [03:33] Be willing to test and take risks on things that other people are not. 
• [04:06] The advantage of ignoring the noise and sticking to your thing. 
• [04:34] Neil knows when to cut people and things that are not working. 
• [05:04] In recent years, Neil has become willing to pay good money for good talent. 
• [05:14] Neils focuses on what he is world-class at and leaves the rest to others. 
• [05:32] That’s it for today!
• [05:33] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Ubersuggest 

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In episode #1474, we discuss why you should think about diversifying your revenue. If you rely on a single revenue stream, you risk getting into trouble when the economy takes an unfavorable turn. Tune in to hear when the best time for diversification is! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why You Should Diversify Your Revenue. 
• [00:49] The problem of having only one revenue stream. 
• [01:08] If you are in an agency, think about how you can expand your services. 
• [01:39] LegalZoom could charge people for setting up their corporation and renewing it.
• [02:00] Don’t diversify your revenue stream until you begin making some good money.
• [02:24] A drop shipping business is a great way to launch or start.
• [02:47] Consider the people in the restaurant business who put all their eggs in one basket. 
• [03:15] It is easy to get into panic mode if your only income stream is hampered.
• [03:31] Think about what your existing customers can also be buying from you. 
• [03:52] Take one step at a time and don’t compare yourself to the billionaires. 
• [04:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

LegalZoom

Andrew Wilkinson

Tiny Capital

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In episode #1473, we talk about short term SEO versus long term SEO! We all experience shiny-object syndrome and as young marketers want to get going as soon as possible. What we have learned is that short term tactics will not take you very far and in the end might just cost you money. Tune in to hear about the long term strategies that can help you survive and prosper for years to come! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Short Term SEO Versus Long Term SEO.
• [00:36] Buying links and blitzing content without a thought about the long game.
• [01:41] The importance of a long term mindset from the beginning.
• [02:29] What we can learn from Amazon's strategy of reinvesting and preparation.
• [03:29] If you neglect the long term, you will inevitably lose money.
• [04:02] Learning from experience and taking these lessons forward.
• [04:20] The amazing new capabilities of GPT-3!
• [05:29] That’s it for today!
• [05:33] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Brian Dean

GPT-3

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In episode #1472, we talk about how to build a brand when you are not an expert. You do not have to be the world's authority on a subject in order to create content about it. It has become increasingly common to document the process of learning and becoming an expert and audiences actually gravitate towards these sorts of personalities. Tune in to hear how you can start building your brand from scratch today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Build a Brand When You Are Not an Expert.
• [00:35] Common brand-building questions and the two options available to you.
• [01:41] The power of documenting your journey and learning process.
• [03:01] Growing interest in your opinion and expertise over time.
• [03:35] Examples of entrepreneurs whose content is natural and easy for them to make.
• [04:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
• [04:58] That’s it for today!

Links Mentioned in Today’s Episode:

Gary Vaynerchuk

Dave Chappelle

Groove HQ

Logan Paul

PewDiePie

Casey Neistat

Graham Stephan

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In this special, exclusive interview we are joined by Justin Sardi from TubeSift! We hear from Justin about his path to internet marketing, learning it was not a scam and how he has managed to grow the company quickly since its founding. Justin talks about why YouTube is such an attractive platform to market on, the content creation plan at the company and also gives us some idea of the pricing structure at the moment. Tune in to hear all about this exciting business and how it might be useful to you!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Your First YouTube Ad Campaign.
• [00:53] Justin's background in construction and his transition into internet marketing.
• [02:55] Common mistakes made on YouTube and the service that TubeSift provides.
• [04:25] Examples of the different types of ads that can be run on YouTube.
• [05:19] The opportunities offered by advertising on YouTube — making the most of the platform.
• [06:04] The array of offers from TubeSift and things to be rolled out soon!
• [06:56] Marketing at TubeSift — what has been working for them.
• [08:21] Why TubeSift sticks to running ads exclusively on YouTube currently. 
• [09:03] The content creation plan at TubeSift; onboarding, training and more!
• [10:16] What is a challenge funnel? Helping clients get up and running.
• [11:31] The pricing structure for the challenge and the intended forthcoming increase. 
• [12:35] Bringing in experts to boost the success of the team quickly. 
• [13:55] Pre-recorded content combined with live coaching.
• [14:52] Justin's ideas around wealth creation and making use of profit.
• [17:01] Growing businesses until you exit — smart entrepreneurship.
• [18:00] Justin's favorite business tool at the moment!
• [18:45] The business book that Justin is currently reading and a bonus recommendation!
• [20:02] Connecting with Justin and learning more about TubeSift.

Links Mentioned in Today’s Episode:

TubeSift

Justin Sardi

ClickFunnels

Russell Brunson

Dan Martel

SaaS Academy

Wealth Factory 

Garrett Gunderson

Warren Buffett

Charlie Munger

Baremetrics

Intercom

Resonate

Nancy Duarte

Sapiens

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In episode #1471, we share seven little-known copywriting hacks! From sentiment analysis tools and swipe files, to the power of headlines and timing, these seven hacks can get your copy from average to great and give your numbers a big boost. Tune in to hear all seven and get your copy up to scratch and then some!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Little-Known Copywriting Hacks.
• [00:35] You do not need to be an amazing writer — the key is answering objections.
• [01:22] Sentiment analysis tools can be your best friend!
• [01:52] Timing and placement; showing the right thing at the right time.
• [02:35] Creating swipe files and taking note of good pattern interruptors.
• [03:26] The importance of headlines and using multiple variations for the same content.
• [03:50] Utilizing the Breakthrough Advertising framework — top to bottom conversion.
• [04:41] A picture says a thousand words; using images to enhance your message.
• [05:21] That’s it for today!
• [05:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Ogilvy

Frank Kern

Survey Monkey

Hotjar

Swiped

Breakthrough Advertising

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In episode #1470, we share our views about whether all Google SERP CTRs are created equal. The results for clickthrough rates have changed significantly, especially in terms of educational content since Google now provides answers to basic questions without users having to click on websites. Tune in to hear our takeaways from Sistrix’s helpful article! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Are All Google SERP CTRs Created Equal? 
• [00:49] Back in the day SERP ads did not blend in as well.
• [01:14] A number one result had an average clickthrough rate of about 30%.  
• [01:25] If you now have other elements on the page the clickthrough rate drastically changes. 
• [02:00] It is hard for people to distinguish between an ad and an organic result.
• [02:16] Why the results with clickthrough rates for educational content have tanked so much. 
• [03:20] Counter this effect by using on-SERP SEO to get traffic to your website. 
• [03:55] It is also a branding game – so use your company name in the title tag. 
• [04:19] That’s it for today!
• [04:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Sistrix

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In episode #1469, we talk about how to create a one-man media company. Gone are the days when everybody followed and cared about large corporations: today people are far more interested in connecting with individuals. Tune in to hear why building your personal brand and focusing the attention on you could be the way in! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Create A One-Man Media Company.
• [00:36] Examples of one-man media companies like Gary Vaynerchuk. 
• [01:02] Gary V also has a host of other deals because his personal brand is so appealing.
• [01:42] These guys are the center of their companies — they are the companies!
• [02:01] We think during and after COVID the one-man media companies will keep popping up. 
• [02:13] You can still use staff, interns, and tools to help you scale your content production. 
• [03:02] Nowadays, people prefer connecting with individuals rather than large corporations. 
• [03:53] When you have influence, you can do more and make a greater impact. 
• [05:06] To build a successful one-man media brand, you need to interact with people and care. 
• [05:31] That’s it for today!
• [05:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Gary Vaynerchuk 

Anthony Pompliano

Tony Robbins

LeBron James

Ronaldo

Coca-Cola

Andreessen Horowitz 

Kylie Jenner 

Kanye West

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In episode #1468, we share why you should prioritize content creation in 2020. The average person consumes high volumes of content daily, whether in the form text, video, or audio, so you want to make sure to consistently produce material to satisfy this increasing demand. Tune in to hear how you can segment and organize your content most effectively! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Create Massive Amounts of Content in 2020. 
• [00:37] Why it is important to create massive amounts of content this year.
• [01:06] There is an opportunity to make the most of people’s high demand for content.
• [01:23] Each piece of content can be split into smaller pieces and used on social media.  
• [02:06] If you crank out a ton of content, get someone to divide your content for you. 
• [02:27] Why you do not want your competition to create more content than you. 
• [03:07] Content is helpful for B2B and B2C businesses. 
• [03:35] Get on as many channels as possible to gain as many followers as you can. 
• [04:17] Use Repurpose House to split your content and Airtable to organize the framework. 
• [04:42] That’s it for today!
• [04:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Repurpose House

Gary Vaynerchuk 

PewDiePie

Logan Paul

Kylie Jenner

Airtable 

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In episode #1467, we discuss the recent Pier 1 Imports Transaction and what we can all learn from it. Most people thought that Tai Lopez was just a wealthy guy with Lamborghinis, but he is showing the world that he is an entrepreneur to be reckoned with. Tune in to hear about the e-commerce companies he has acquired and how he went about doing it! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Pier 1 Imports Transaction and What We Can Learn From It. 
• [00:42] Many retailers are going bankrupt during the COVID-19 pandemic. 
• [01:00] What Alex Mehr and Tai Lopez did to buy a bunch of struggling e-commerce companies. 
• [02:06] Why there is little needed to turn these businesses around. 
• [02:27] Many want to build businesses from scratch but it is far easier to grow an existing one. 
• [03:02] E-commerce has remarkably gained momentum through this crisis. 
• [03:30] Tweak your business from retail to online to fit in with the current environment. 
• [03:56] Removing the emotions from big business decisions and staying objective. 
• [04:06] Don’t judge a book by its cover – just look at Tai Lopez! 
• [04:32] That’s it for today!
• [04:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Tai Lopez

Alex Mehr

Zoosk

DressBarn

Pier 1 Imports 

Shopify

The Franklin Mint

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In episode #1466, we talk about why Twitter is an underrated social media platform. Compared to most other channels, Twitter has many high net worth individuals engaging and sharing valuable information, making this the best platform for learning and shaping your worldview. Tune in to hear how cheap ads on Twitter can make a big difference to your business!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why Twitter is A Severely Underrated Platform. 
• [00:34] An example of how running Twitter ads can lead to important conversations. 
• [01:00] The branding value you can get for as little as $10 or $15 a day.
• [01:11] Getting impressions and a wide reach are the most important benefits of Twitter posts.
• [01:41] From an ads and learning perspective, Twitter is the best social media network. 
• [02:03] Twitter has a lot of smart, high net worth people engaging. 
• [02:48] Eric shares the number of impressions he is getting on his Twitter posts. 
• [03:38] There is not a lot of competition for advertising on Twitter. 
• [04:38] Use Twitter to have your worldview shaped by intelligent people. 
• [04:54] That’s it for today!
• [04:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Andrew Wilkinson 

Elon Musk

Bill Gates

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In episode #1465, we discuss seven new ways to grow your SEO traffic. Creating new formats of content, setting up an FAQ schema, and building your own widget will all boost your traffic in significant ways. Tune in to hear how having a product can help you get more linkable assets! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Seven New Ways to Grow Your SEO Traffic. 
• [00:34] Think about how you can do on-SERP SEO and what exactly it means. 
• [01:25] Create new formats of content like video and podcasts — Google ranks it too! 
• [02:13] Set up Matthew Woodward’s FAQ schema to improve your clickthrough rate.  
• [02:27] Buy websites not for their backlinks but for their brand and existing SEO traffic.  
• [03:01] Consider building your own widget or software as an evergreen SEO tactic. 
• [03:52] Look at popular tools in your space and add them to your website. 
• [04:17] If you have your own product, you can make data-loaded posts few others can. 
• [05:01] That’s it for today!
• [05:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Matthew Woodward

Clickflow

CodeCanyon 

Ubersuggest

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In episode #1464, we share how you can host a super successful virtual event. We recently had our Growth Accelerator event for which we got great feedback, but it wasn’t always smooth sailing. Tune in to hear what mistakes we made and what we did to rectify them for much better results. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Run An Amazing Virtual Event. 
• [00:37] Why our recent Growth Accelerator virtual event was nothing short of amazing!
• [01:14] All the reasons why it is worth investing in virtual events – if you do it right. 
• [01:47] When we first hosted virtual events, we made a few mistakes along the way. 
• [02:07] Ensure that you vet the tech platform you are going to use. 
• [02:58] Do not use software that will just make it seem like a glorified webinar. 
• [03:53] We set up an interactive event so that we could see everyone’s face. 
• [04:15] The bonding benefits of using breakout rooms. 
• [04:50] Keeping the breakout rooms small to ensure that it is effective.
• [05:02] Why you should be surveying every time you do a virtual event.  
• [05:29] The value of one-on-one networking segments in your event. 
• [06:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Hopin

Zoom Meetings

Zoom Video Webinar

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In episode #1463, we discuss how you can create a killer offer that your audience cannot say not to. A killer offer is one that generates a lot of sales and converts well, and this only happens when what you offer provides more value than the price point of the item. Tune in to hear how surveys can help you to get to know the pain points of your customers and tweak your offer accordingly! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Craft A Killer Offer That is Irresistible to Your Market.
• [00:34] A killer offer is something that generates a lot of sales and converts well.
• [00:53] An offer can be a product, service, or opt-in that is bundled in an appealing way. 
• [01:10] The importance of including an anchoring effect and making your offer a no-brainer. 
• [01:32] Do not worry about how well it is written—worry about answering all the objections. 
• [02:14] Hear how Russell Brunson’s journey with ClickFunnels relates to this topic. 
• [03:18] Stacking: an irresistible offer is one that provides more value than what is paid for.
• [03:37] Show very clearly how your offer is worth a ton of money. 
• [04:05] Run surveys to find out what issues people have and what their desires are.
• [04:24] The reason why launches do well is that they open and close, creating urgency. 
• [04:40] The importance of understanding and keeping track of customer development.  
• [05:33] We need your feedback on our Lifetime Consulting Thing concept and all it involves! 
• [06:33] That’s it for today!
• [06:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Ogilvy

Russell Brunson 

ClickFunnels

Gong

Ubersuggest

Clickflow

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