Marketing School - Digital Marketing and Online Marketing Tips

Published 2020-08-02

How to Create Legendary Content When You’re Short on Time | Ep. #1462

8 min

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In episode #1462, we share how to create legendary content when you are strapped for time. Think about creating short, punchy tweets to begin with and build them out later into fuller length pieces when you have time. Tune in to hear the formula for creating content that grabs people’s attention and keeps them interested.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Create Legendary Content When You Are Short on Time.
[00:33] When you are super busy, finding time to create content seems impossible.
[00:56] Capture your thoughts in a tweet to make an impact with little time involved.
[01:36] The tweet can later be built out into a more elaborate piece of content.
[02:05] Go to your competitor’s website to find ideas for content quickly.
[02:21] Do not copy your competition but create your own version that is even better.
[02:40] A formula for successful content, including a catchy headline and hook.
[03:28] Outline the body of your piece by listing the subheadings and fill in a sentence or two.
[04:02] Use Google to check your facts and link to the sources you have used in your article.
[04:15] Remember: your content does not have to be text-based.
[04:42] AIDA: A is for awareness; I is for interest; D is for decision; A is for action.
[05:35] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Glengarry Glen Ross

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Published 2020-08-01

The Step by Step Checklist to Spying on Your Competition’s Marketing | Ep. #1461

7 min

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In episode #1461, we give you a step-by-step checklist for spying on your competition’s marketing. There are great tools for seeing what your competitors are getting up to in terms of their content, SEO, and ads, which allows you to stay ahead of the curve. Tune in to hear what kinds of things you want to be on the lookout for when spying on your competition!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: A Step-by-Step Checklist to Spying on Your Competition’s Marketing.
[00:34] Hear why it is important to spy on your competition’s marketing.
[01:00] You can also benefit from seeing what indirect competitors are getting up to.
[01:04] Examples of the kinds of things to look at when spying on advertising campaigns.
[01:55] BuiltWith and Wayback Machine will show you what technology people are using.
[02:26] Use Social Blade to see the growth rate of various channels.
[02:45] A list of tools that will show you what others are doing in terms of content and SEO.
[03:11] SimilarWeb shows referring websites and the breakdown of traffic.
[03:41] Google Alters will notify you every time your competition does something new.
[04:01] If you are in the tech world, check out Crunchbase to follow news about competitors.
[04:21] That’s it for today!
[04:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

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Published 2020-07-31

How Apple's IDFA Change Will Shift How We Do Marketing | Ep. #1460

7 min

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In episode #1460, we discuss how Apple’s changing privacy regulations will affect people’s advertising strategies. Regulations are getting stricter and there is an increasing focus on people’s privacy and rights, which means that advertisers can no longer rely on the invasive strategies they have always used. Tune in to hear why you need to adjust right now to stay ahead of the game!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Apple’s IDFA Change Should Shift How We Do Marketing.
[00:38] What IDFA means, how it works, and what it means for advertisers.
[01:08] Apple is making it more difficult for advertisers to track people and the sites they visit.
[01:16] Users now have to give explicit permission for ad publishers to track them.
[01:42] The changes are inevitable and there are likely to be more changes coming.
[02:15] In the future targeting is going to be harder due to all the government restrictions.
[02:34] Some companies like Apple are big on privacy while others aim for more ad revenue.
[03:00] The one-man media company concept and how it applies to all companies.
[03:40] Consider how to build and own those audiences so you don’t need other platforms.
[04:05] Learn to adapt now with these times where people’s rights are protected.
[04:59] That’s it for today!
[05:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

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Published 2020-07-30

What We Learned From Analyzing Our Podcast Analytics | Ep. #1459

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In episode #1459, we share what we have learned from analyzing our podcast analytics. When you track the performance of your podcast and see how your audience responds to each episode, you can improve your show and keep refining it according to your audience’s preferences. Tune in to hear why we recommend Chartable when it comes to everything podcast analytics!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What We Learned from Analyzing Our Podcast Analytics.
[00:36] We want to share our lesson learned from over 37 million downloads.
[00:46] While Apple Podcasts and Spotify analytics are fine, we recommend using Chartable.
[01:07] When we talk about SEO or content marketing, the retention on those are maxed out.
[01:35] Repurpose your content rather than switching to different topics between platforms.
[02:09] People do not mind ads on your podcast as much as you think.
[02:37] Being consistent is more important than having a wide range of topics.
[03:28] The longer you are around and are consistent, the likelier that you will stick around.
[03:49] Also pay attention to how you are ranking in other countries, not just the US.
[04:29] Many of our views come from old content—so show old episodes in your feed.
[05:10] Reviews are important, so make sure you incorporate the feedback you get from them.
[06:17] Chartable allows you to add an additional link that helps you track more metrics.
[07:04] That’s it for today!
[07:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Apple Podcasts

Spotify

Chartable

How to Win Friends & Influence People

The Network Studios

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Published 2020-07-29

Do Big Brands Boycotting Facebook & Instagram Ads Make A Difference? | Ep. #1458

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In episode #1458, we talk about the impact of big brands boycotting Facebook and Instagram ads. A while ago, significant brands pulled their ads from Facebook, demanding that the platform implement stricter regulations around hate speech. Tune in to hear what the short and long-term effects are!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: If Big Brands Boycotting Facebook and Instagram Ads Make A Difference.
[00:33] The context for the episode and what companies are demanding from these platforms.
[01:03] Facebook has many other stakeholders to please and has therefore not done much.
[01:14] Many big brands are pulling their ads from Facebook.
[01:38] Why there will be a significant short-term impact on platforms like Facebook.
[01:49] In the long-run, it is likely that the brands will turn on their Facebook ads again.
[02:10] The relevance of incentives for publicly traded companies.
[02:48] This is just a slap on the wrist for Facebook—but they still have the leverage.
[03:08] The fact remains: Facebook drives a ton of sales for things like e-commerce.
[03:23] Work hard to build leverage and then you no longer need to work as hard.
[03:51] Mark Zuckerberg is not worth 70+ billion dollars for no reason!
[03:55] That’s it for today!
[03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

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Published 2020-07-28

7 Unconventional Ways to Monetize Your Attention | Ep. #1457

11 min

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In episode #1457, we share seven unconventional ways to monetize your attention. When you have established yourself as an authoritative voice in a specific field, you can begin to charge people for your expertise, for example by creating a paid newsletter, podcast, or by offering a course. Tune in to hear how you can get people to pay you for speaking about their products and services based on your reputation in the community!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Unconventional Ways to Monetize Your Attention.
[00:34] We have spoken about different ways in which we have monetized this podcast.
[00:54] You could charge people to appear on your show, even with a small audience.
[01:33] Fundo helps you to monetize your social media and other audiences.
[02:43] Create a paid newsletter by using an email service provider like Substack.
[03:30] You can also consider offering a paid podcast membership with exclusive content.
[03:58] Celebrities get paid for endorsements and you too can get evangelism roles.
[05:19] If you teach people on a certain topic and you have an audience, make online courses.
[05:49] Digital products such as courses are easily scalable and have few overheads.
[06:01] Make more money from your content by creating a course on an existing platform.
[07:16] Consider creating a paid live or virtual community at whichever price point you want.
[08:13] Build the audience first and worry about the product later.
[08:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

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Published 2020-07-27

The World Has Shifted to Remote. Here's How to Make Your Marketing Work | Ep. #1456

11 min

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In episode #1456, we talk about the move to remote work and how you can make your marketing work in the remote world! We discuss frequency of communication and huddles, how to break down tasks, and the different systems that can be utilized for the best results at this moment. Tune in to hear about how you can make the most of the current context and continue to grow!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How You Can Make Your Marketing Work in the Remote World.
[00:40] The effects of the coronavirus and the move to remote work.
[01:32] The period of adjustment and the realizations that followed.
[02:06] Maintaining efficiency through live, daily practices with a team.
[02:59] Weekly versus daily huddles; when to apply each strategy.
[03:33] Breaking down regular tasks according to urgency and priority.
[04:15] Using randomized grouping of employees as a means to keep growing.
[05:24] Small, daily actions are what will make your business successful!
[05:41] The 'traffic light' system to keep a team accordingly motivated.
[07:13] The different systems that you can use for your company to grow and flourish.
[08:00] Easy for tools for employee engagement you can find online
[08:14] That’s it for today!
[08:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

ClickFlow

The Great CEO Within

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Published 2020-07-26

7 Marketing Tools That Will Save You Tons of Time | Ep. #1455

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In episode #1455, we share the seven best tools for saving you a ton of time! From tools that help you to repurpose your content and automate your workflow to ones that offer graphic design solutions and help you identify decaying content, we have got you covered! Tune in to hear how you can spend your time on more important things by giving these tools a try!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Marketing Tools That Will Save You Tons of Time.
[00:38] Repurpose House helps you chop your content into micro-content and various formats.
[01:48] Program things without being a programmer using IFTTT’s amazing tool!
[02:15] You can also use Zapier to connect your apps and automate workflows.
[02:47] Consult Konstant Kreative for fast, creative graphic design solutions.
[03:31] The benefits of using Google Data Studio as your marketing intelligence tool of choice.
[04:50] Try Shuffle and Headliner to help you extract key content from your podcasts.
[05:32] The free content decay tool by Clickflow allows you to update content appropriately.
[06:51] Ubersuggest offers a free tool for doing keyword research.
[07:52] That’s it for today!
[07:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

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Published 2020-07-25

Should You Join a Marketing Community If You’re Stuck? | Ep. #1454

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In episode #1454, we talk about why you should think about joining a marketing community. Whether you are stuck on a particular marketing problem or seeing a decline in traction and a deteriorating growth rate, joining a marketing community is sure to give you the boost you need. Tune in to hear how these groups allow you to learn through others’ mistakes and get key insights from those who are one step ahead.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Should You Join a Marketing Community If You Are Stuck?
[00:33] You can be stuck with a problem or perhaps you have stopped growing.
[00:59] Is your growth rate or trajectory not going the way you want?
[01:13] Joining a marketing group or mastermind means meeting people who can help you.
[01:21] The value of joining a community and learning through the mistakes of others.
[02:03] The benefits of joining our Growth Accelerator mastermind.
[02:30] Recognizing that, regardless of how good you are, you need to keep refining your skills.
[02:59] Look at Facebook groups like ClickFunnels and DigitalMarketer.
[03:21] Why it is important to group people who are on a similar level together.
[03:54] That’s it for today!
[04:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

ClickFunnels on Facebook

DigitalMarketer on Facebook

Traffic Think Tank

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Published 2020-07-24

The 7 Best Hacks for Your Facebook Ads | Ep. #1453

7 min

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In episode #1453, we discuss the seven best hacks for your Facebook Ads. Facebook Messenger Ads are delivering promising results, so why not use an app like MobileMonkey or ManyChat to help you set up well-converting ads on Messenger? Tune in to hear how you can capture those who have failed to convert at checkout and use celebrities to gain more traction.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The 7 Best Hacks for Your Facebook Ads.
[00:31] Look at Facebook Ad Library and what ads people are running on other channels.
[00:59] Get fresh ideas from others to keep your creativity in top form.
[01:11] The benefits of rotating your creatives multiple times a day.
[01:38] Tap into the promising opportunity of Facebook Messenger Ads.
[02:14] Show a video to customers who do not convert from the checkout page.
[02:36] Retarget people by providing them with even more content.
[03:41] Use celebrities to record a promo for your product and convert much better!
[04:02] Set up auto-responses when you use platforms like ManyChat or MobileMonkey.
[04:31] That’s it for today!
[04:33] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

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Published 2020-07-23

10 Powerful Marketing Skills You Can’t Learn in College | Ep. #1452

9 min

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In episode #1452, we share 10 powerful marketing skills that you cannot learn in college. The real world of marketing looks very different from what you see in textbooks, and often there is a lack of education when it comes to application. Tune in to hear how you can fill in the gaps to perfect your marketing skills!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 10 Powerful Marketing Skills You Can’t Learn in College.
[00:33] You won’t learn how to do personal branding in college.
[00:53] If you are still in college, start building your personal brand now already.
[01:07] Learn to ride the wave of popular trends and focus on the future, not the past.
[01:25] You must learn to become a good speaker through repeated practice.
[02:08] Creativity and critical thinking are necessary if you have limited time and resources.
[02:51] College fails to teach you how to build relationships and network effectively.
[03:33] Know how to win and that, in reality, the winner takes all.
[04:13] Resilience is critical if you are going to make it in the competitive world of marketing.
[05:17] Learn how to conduct experiments and tests to get answers in the real world.
[05:50] Understand that results don’t happen immediately—you need to develop patience.
[06:42] Storytelling is an age-old marketing technique that still works well.
[07:09] That’s it for today!
[07:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

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Published 2020-07-22

7 Future-Proof SEO Techniques That’ll Scale Your Organic Traffic | Ep. #1451

9 min

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In episode #1451, we share 7 future-proof SEO strategies to will help to scale your organic traffic. User experience will become increasingly important in how Google will rank pages, so be sure to create pages that are easy to navigate. Tune in to hear how you can track down effective long-tail keywords that will instantly boost your traffic.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Future-Proof SEO Techniques That Will Scale Your Organic Traffic.
[00:33] Pillar and power pages contribute to good user experiences.
[00:52] Ensure that you are interlinking your related written content.
[01:21] Create pages that are super user-friendly and all about their experience.
[02:15] Build links at scale by creating or buying a product or tool and give it away for free.
[02:51] Consider hiring a full-time developer once your business is up and running.
[03:04] Update your old content and pages that lose traffic to keep Google ranking it.
[03:39] Be careful of updating content pieces that are no longer relevant.
[04:03] Think about finding and adding long-tail keywords to generate more traffic.
[04:50] Host as many of your website pages as possible on your CDN.
[05:45] Optimize your titles and meta descriptions by using Google Search Console.
[06:30] That’s it for today!
[06:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Backlinko

Jimmy Daly

Outgrow

IndieMaker (formerly 1Kprojects)

CodeCanyon

Clickflow

Cloudflare

Google Search Console

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Published 2020-07-21

Is Affiliate Marketing Dead? | Ep. #1450

6 min

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In episode #1450, we discuss whether affiliate marketing is dead or alive and kicking. Affiliate marketing has developed a bad rap over the years but there are many benefits to this form of marketing, especially when you are starting your business. Tune in to hear how Amazon is proving that affiliate marketing remains a top strategy.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Is Affiliate Marketing Dead?
[00:32] An example illustrating what affiliate marketing is.
[00:54] The beauty of affiliate marketing: it’s a win-win for both parties.
[01:07] The reason why affiliate marketing has a bad rap.
[01:25] Amazon is proof that affiliate marketing isn’t going away anytime soon.
[02:01] There are countless players who can push your products and services and drive sales.
[02:31] If you incentivize people the right way, they will bring in loads of business for you.
[03:12] Affiliate marketing is particularly useful when you are first starting.
[03:33] Search for marketing affiliate products that your audience will be interested in.
[03:54] That’s it for today!
[03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

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Published 2020-07-20

How to Build Killer Reporting to Uncover New Growth Ideas | Ep. #1449

7 min

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In episode #1449, we discuss how to build killer reporting that will help you move the needle of your business. Oftentimes, people look at Google Analytics or Data Studio but are unsure of how to interpret the data and end up doing nothing about it. Tune in to hear how you can get actionable reporting insights that you can apply to your business right away.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Build Killer Reporting to Uncover New Growth Ideas.
[00:36] Killer reporting gives you actionable insights so you know what to focus on.
[00:43] People often look at Google Analytics and Data Studio but do nothing with the data.
[01:04] If you don’t use the data, you are wasting your time looking at reports.
[01:18] There are several analytics gurus who have great templates to share.
[01:50] Customize those templates to meet your needs.
[02:03] Check out Neil’s YouTube course that teaches you to use Google Analytics.
[02:33] The importance of setting up the right foundation for reporting.
[03:20] If you have money, hire an analytics consultant to assist you with reporting.
[03:39] Set up alerts that let you know how your traffic and conversion rates are performing.
[04:09] That’s it for today!
[04:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

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Published 2020-07-19

Here's How You Can Build a Widely-Known Brand in Your Niche (Without Spending a Fortune) | Ep. #1448

7 min

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In episode #1448, we talk about how you can build a well-known brand in your niche without spending a fortune. Larry Kim, Dave Perell, and Logan Paul are only a few of the many people who have built successful brands doing what they are passionate about. Tune in to hear why consistency and repeatedly exposing people to your brand are the two top strategies in the brand-building game!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Here’s How You Can Build A Widely-Known Brand in Your Niche (Without Spending a Fortune).
[00:33] Brian Dean from Backlinko went for the SEO niche despite it being highly competitive.
[00:41] He built his brand from consistently writing good long-form, data-driven content.
[01:10] Larry Kim built a great brand for pay-per-click advertising.
[01:31] You can be known for whatever you are trying to do if you are consistent.
[01:47] The importance of leveraging the rule of seven.
[01:58] Chatbots and other ways you can repeatedly expose people to your brand.
[02:26] Dave Perell built a successful brand on Twitter where he educates people about writing.
[02:51] Start with one channel first—don’t try to do everything at once.
[03:26] A brand is one of the most defensible things you can have.
[03:45] Experiment with different channels to see which ones you like.
[05:00] That’s it for today!
[05:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

David Perell on Twitter

Naval on Twitter

Jason Lemkin on Twitter

Quora

Logan Paul on YouTube

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Published 2020-07-18

How to Build a Community The Right Way | Ep. #1447

7 min

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In episode #1447, we share how to build a community the right way! A strong and connected community can do wonders for your business but if you want it to work, you have to think beyond your own needs. It is about creating value for everyone and a supportive environment that can benefit many people. Tune in to hear how you can leverage this channel in the best possible way!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Build A Community the Right Way.
[00:36] The importance of community and what it can do for your business.
[01:24] Examples of great communities and our own version of this!
[02:14] The multitude of communities that are out there for you to explore.
[03:35] Using Community.com to interact with an audience and create awareness.
[04:29] The intimacy of communities and what they can do for your business!
[04:34] That’s it for today!
[04:35] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Published 2020-07-17

How HEY Will Change Email Marketing | Ep. #1446

7 min

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In episode #1446, we talk about how HEY will change email marketing! This new service from the team that designed Basecamp, is poised to bring a breath of fresh air into the email world. They might even make things a bit harder for marketers like us! Tune in to hear exactly what HEY is and how it might suit you.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How HEY Will Change Email Marketing.
[00:35] What is HEY, who created it and what does it offer?
[01:21] The Basecamp brand and what they are bringing to the email market.
[02:38] More control for the user and ultimately a better experience.
[03:49] Premium accounts of HEY and what these cost.
[04:06] That’s it for today!
[04:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

HEY

Basecamp

Outlook

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Published 2020-07-16

How to Leverage Long-Tail Keywords to Supercharge Your Traffic | Ep. #1445

7 min

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In episode #1445, we talk about how to leverage long-tail keywords to supercharge your traffic! Keyword research plays a crucial role in SEO and driving traffic, but many of us forget to utilize the long-tail variations of the keywords people search for. Tune in to hear about how you can work this method into your SEO strategy and boost your visitor numbers!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Leverage Long-Tail Keywords to Supercharge Your Traffic.
[00:33] Understanding exactly what long-tail keywords are and some examples.
[01:39] Improving visitor experience; combining updates and long-tail keywords in your content.
[03:01] Refreshing decaying content and shoving keywords in at the same time.
[04:02] Using Content Editor on ClickFlow to make the job of content creation much easier.
[04:41] That’s it for today!
[04:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Ubersuggest

Content Decay

ClickFlow

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Published 2020-07-15

Our Top 5 Favorite SEO Hacks for 2020 | Ep. #1444

6 min

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In episode #1444, we share our top five SEO hacks for 2020! From updating content and improving customer experience to niching down and expanding your scope, these are the tactics that can help you boost your rankings. Tune into hear all five!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Our Top 5 SEO Hacks for 2020.
[00:32] Updating content regularly to make sure it performs the best it can.
[01:06] Obsessing over customer experience; site speed, pop-ups and more.
[01:49] The riches are in the niches; Google's ranking favors specific content.
[02:22] Zig when others zag and focus on the long term.
[03:05] Thinking about search engines besides Google!
[03:35] That is it for today!
[03:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Content Decay

Backlinko

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Published 2020-07-14

Here's the Secret to Coming Up with Endless Content Ideas | Ep. #1443

5 min

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In episode #1443, we share the secret to coming up with endless content ideas! All content creators need ideas, so how do you make sure that you have more than you need? From scouring social media and blogs to personalizing popular content, we give you a bunch of ways that help us create content at lightning speed with very little research! Tune in and open up this infinite possibility!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Secret to Coming Up with Endless Content Ideas.
[00:34] Looking at this podcast as an example of endless content creation.
[00:46] Finding popular topics to talk about on social platforms.
[01:06] Using BuzzSumo and Feedly to bookmark noteworthy ideas.
[01:56] Do not regurgitate! Keeping in mind your own spin on things.
[02:29] What makes this podcast different and personal.
[03:05] That’s it!
[03:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

BuzzSumo

Feedly

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Published 2020-07-13

Can You Really Change Your Life with 1 Piece of Content? | Ep. #1442

7 min

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In episode #1442, we talk about if you can really change your life with one piece of content! The answer, as you might have guessed, is yes. We talk about the benefits of writing often, publishing loads content and staying open-minded to the small things that can change everything. Tune in to get some great tips on facilitating success!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Can You Really Change Your Life with One Piece of Content?
[00:35] The example of the skyscraper technique and what this exemplifies.
[01:05] What is the one piece of content that can do this for you?
[01:38] Using writing to think deeply and articulate your thoughts.
[02:44] The one piece that can lead to many more steps in your journey.
[03:36] The two articles that had huge and unexpected results for Neil!
[04:12] Staying consistent and getting in the reps.
[04:20] That is it for today!
[04:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2020-07-12

Is It a Good Time to Start a Marketing Agency? | Ep. #1441

9 min

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In episode #1441, we talk about whether it is a good time to start a marketing agency. With all the craziness happening in the world right now, you might be wondering where this leaves you and your business plans. Tune in to hear about how to take advantage of these times and why blaming others for the current difficulties won't work!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Is It A Good Time to Start a Marketing Agency?
[00:32] The current economic and political climate; the pandemic and protests.
[00:42] An expected return to normal and what this means for starting a business .
[01:19] The types of businesses that are still succeeding in this context.
[02:10] Results that agencies are currently experiencing with small tweaks.
[03:35] Drops in revenue due to COVID-19 and ways to keep growing in spite of it.
[04:44] Using Startup Runway to map out possible scenarios.
[05:35] Where are people hanging out and how can you make the most of these spaces.
[06:20] Picking a niche, finding funded companies and breaking down how they can improve.
[06:57] That’s it for today!
[07:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Startup Runway

CrunchBase

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Published 2020-07-11

How Neil Unlocked a Flood of Sales with One Weird Retargeting Ad | Ep. #1440

6 min

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In episode #1440, we share how Neil unlocked a flood of sales with one fun retargeting ad! Actually, scratch that, we are giving you two! Tune in to hear about fun Facebook campaigns and using your own face and expressions to get more traffic!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Neil Unlocked a Flood of Sales with One Fun Retargeting Ad.
[00:39] Neil has no idea which of his many retargeting ads to talk about!
[00:55] The sad faced retargeting ad that Neil ran a few days ago.
[01:38] The Facebook ad that Neil ran to get more likes on his page.
[02:04] Relevant offers to match with retargeting ads.
[02:30] OLAY's clever campaign for skin products utilizing educational info.
[03:12] That is it for today!
[03:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

OLAY

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Published 2020-07-10

4 Underrated SEO Plays That'll Double Your Organic Traffic | Ep. #1439

5 min

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In episode #1439, we discuss four underrated SEO strategies that will help you boost your organic traffic. Updating your content and keywords, removing old dates from your URLs, and using power and pillar pages effectively will all contribute to reviving your organic traffic. Tune in to hear about the tools that will get you to your traffic goals.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 4 Underrated SEO Plays That Will Double Your Organic Traffic.
[00:39] Upgrade your content regularly.
[01:01] Consider your top performers and explore new keywords to update them.
[01:30] Boost your traffic by removing dates from your URLs.
[01:45] Write long-form pieces of content and consolidate different pieces together.
[02:04] Consider what Animalz does with their power and pillar pages.
[02:24] Turn your content into videos and put them on YouTube.
[03:01] That’s it for today!
[03:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2020-07-09

7 Creative Ways to Invest in Marketing | Ep. #1438

8 min

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In episode #1438, we share seven creative ways to invest in marketing, from offering a free tool to adding an up and/or down-sell on your checkout page. But it doesn’t all start and end with marketing—there are other ideas related to your business that can go a long way to indirectly boost your sales. Tune in to hear how you can get a celebrity to speak about your product or service!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Creative Ways to Invest In Marketing.
[00:31] Consider offering free tools such as Ubersuggest to generate traffic.
[01:01] Visit sites like CodeCanyon and pay a small price for a free tool.
[01:23] Examples of what you can do from a broader business perspective.
[02:32] Add at least one upsell and down-sell on your checkout or thank you page.
[03:14] Give your customers the option of being notified when a product is back in stock.
[03:39] The benefits of doing mouse tracking on your website to improve the user experience.
[04:23] Why you might consider using community.com to engage with your community.
[05:06] Check out Cameo where you can get celebrities to record a video about your product.
[05:34] That’s it for today!
[05:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Ubersuggest

Content Decay

A/B Testing Calculator

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Published 2020-07-08

How to do a Daily Marketing Standup | Ep. #1437

8 min

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In episode #1437, we discuss how to do a daily marketing stand-up and the benefits of doing so when it comes to ads and scaling your business. These short meetings are invaluable for getting team members on the same page and ensuring that data is shared across your organization. Tune in to hear what kind of issues are typically addressed during one of these meetings.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Do A Daily Marketing Stand-Up.
[00:35] What we mean with the term “stand-up” in the context of marketing.
[00:59] The communication value that is gained from doing frequent stand-ups.
[01:42] Learn about Eric’s Agency Accelerator coaching program.
[02:10] Why Eric has a daily stand-up for his team working on the ads for this program.
[02:59] Stand-ups are necessary if you’re doing ads and are trying to scale.
[03:20] Examples of the issues/items to address in daily stand-ups.
[04:02] The most important metric to keep an eye on is the click-through rate.
[04:22] Find a solution for metrics that have underperformed for three days in a row.
[04:38] The importance of having alignment and sharing data across the organization.
[05:26] That’s it for today!
[05:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Traction

Supermetrics

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Published 2020-07-07

Why Learning to Say "No" Will Accelerate Your Success | Ep. #1436

7 min

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In episode #1436, we talk about why learning to say no will accelerate your success. When you focus on what really matters and set other opportunities aside, you make real space to progress and grow and we can see this from many of the world's great leaders. Tune in to find out about getting away from shiny object syndrome and drilling down on one thing at a time!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why Learning to Say No Will Accelerate Your Success.
[00:35] The damaging effects of saying yes to too many things.
[01:29] What happens when you say no? Doubling down on what really matters.
[02:10] The secret to Bill Gates' and Warren Buffett's success: focus.
[03:12] Shiny object syndrome and missing the best opportunities through overwhelm.
[03:48] Depth instead of breadth and embracing categorization when it comes along.
[04:32] A homework assignment for the next week!
[04:58] That is it for today!
[05:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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Published 2020-07-06

How to Write a "Power Offer" to Generate New Leads Overnight | Ep. #1435

7 min

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In episode #1435, we share how to write a power offer to generate new leads overnight! If you want to know exactly what a power offer is, how it can apply to your business and the successes you can experience by implementing one, make sure to not miss this episode. Tune in to get the lowdown on this important tool!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Write a Power Offer to Generate New Leads Overnight.
[00:34] What is a power offer and how does it work?
[01:36] Our real life example of a power offer on Single Grain.
[01:59] The success we have experienced with this strategy.
[02:27] The keys to success with power offers; staying on top of numbers and more.
[03:45] Audience resonation and refining the process and script for sales.
[04:55] That’s it for today!
[04:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Joel Erway Course

Clients on Demand

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Published 2020-07-05

7 Brilliant Founders and CEOs We're Studying in 2020 | Ep. #1434

9 min

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In episode #1434, we talk about six brilliant founders and CEOs that we are studying in 2020! From Ray Dalio and Bill Gates to Phil Knight and Patrick Collison, we cover a bunch of people that show us the way and the lead the world of business into the future. Stay tuned for a bonus at the end too!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 6 Brilliant Founders and CEOs That We Are Studying in 2020.
[00:43] The deep learning and thinking of Stripe's Patrick Collison.
[01:24] Inspiration from Ray Dalio and his inspiring book, Principles.
[01:58] The consistency of Bill Gates and Microsoft and his newest ventures in the pandemic.
[02:57] The example of Nike and how Phil Knight built an unmistakable brand.
[03:51] Naval Ravikant's simple and short-form wisdom.
[04:43] Roelof Botha from Sequoia and forward vision to future trends.
[05:33] Chamath Palihapitiya's ruthless and thoughtful approach to being contrarian.
[06:35] That’s it!
[06:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2020-07-04

Should You Build an Audience Before Launching Your Product? | Ep. #1433

7 min

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In episode #1433, you’ll hear whether you should build an audience before launching your product or not! We talk about two main approaches today that you can take depending on whether you have an existing product or not. From there, we drill down on the power of having a large audience, different ways of building one, and some examples of transactions that prove how much people with money will pay for businesses that have major followings!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: If You Should Build an Audience Before Launching Your Product.
[00:30] If you have a product, market it, otherwise, build the audience first!
[01:09] Building your audience by documenting your process as a newbie.
[01:32] How long a content marketing journey could take before results come.
[01:58] Examples of different thought leaders and how they built their audience.
[02:10] Understanding the passion economy, helping influencers monetize.
[02:44] Whoever controls the audience, controls a ton of power.
[03:22] Looking at platforms Spotify bought because they understand the power of audience.
[03:54] How much cash Kylie Jenner made selling 51% her company.
[04:23] That’s it for today!
[04:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2020-07-03

7 Game-Changing Growth Tools for Marketers on a Budget | Ep. #1432

7 min

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In episode #1432, we are going to be giving you seven game-changing tools for marketers on a budget. This great session covers Eric and Neil’s famous self-made tools for optimizing traffic and SEO, getting more views on YouTube, tightening up your copy, and so much more! Tune in and find some tools that should accelerate your growth and which you can either get for super cheap or better yet, absolutely free!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Game-Changing Growth Tools for Marketers on a Budget.
[00:30] How good and cheap Ubersuggest and Neil’s offerings are for SEO.
[01:00] Using Content Decay to identify and maintain parts of your site that are losing traffic.
[01:38] Making the most of your content by streaming it to multiple sources.
[02:18] Getting way more traffic from YouTube using vidIQ!
[02:36] How much more effective you become as a writer using Grammarly.
[03:18] Connecting all marketing sources in one place using Google Data Studio.
[03:53] Using fast-growing Zapier to build marketing workflows.
[04:53] That’s it for today!
[04:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Ubersuggest

Content Decay Restream

vidIQ

Grammarly

Google Data Studio Zapier

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Published 2020-07-02

How Much Equity Should You Give To Your Partners? | Ep. #1431

8 min

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In episode #1431, we talk about how much equity you should give your partners! When starting a new business or including partners in an existing one, the question of how to split equity is so important. Tune in and hear different ways to approach the slicing of the pie, when equity becomes important, and some of our own experiences navigating this tricky side of running a business!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Much Equity You Should Give to Your Partners.
[00:55] Basing equity on a combination of capital and effort based value each partner provides.
[02:03] Using a more mathematical approach using Slicing Pie.
[02:30] Gauging if a potential partner is being reasonable in their demands.
[03:24] How Eric split equity in ClickFlow with his business partner.
[04:00] Why the partnerships and business model at SingleGrain didn’t go so well.
[04:54] The idea that equity only becomes a problem when you start making money.
[05:16] That’s it for today!
[05:17] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Slicing Pie

ClickFlow

Single Grain

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Published 2020-07-01

The 7 Remote Work Trends That Will Impact Your Business | Ep. #1430

10 min

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In episode #1430, we share seven remote work trends that will impact your business! As the world changes in front of our eyes, remote work has been a distinct component of the professional world during the pandemic. This is most likely to carry forward in some shape or another and we talk about what this might look like. Tune in to hear about possible hybrid models, video calls and new daily schedules!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Remote Work Trends that Will Impact Your Business.
[00:35] The current landscape, the pandemic and what this means for the future.
[01:01] Big players who are insisting employees stay home.
[01:39] A hybrid model for workspaces and benefits of this arrangement.
[02:10] Using different channels of communication and replacing meetings.
[02:42] Not everyone works well remotely, it might take some education.
[03:06] Avoiding video call fatigue through scheduling and phone calls.
[03:48] Professional hours and adapting to a new daily routine.
[04:41] Holiday times and helping your employees remain sane!
[05:27] The rise of team building, corporate retreats and in-person events.
[06:30] Placing a premium on soft skills and touching in with people as humans.
[07:33] That’s it for today!
[07:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2020-06-30

Google's Upcoming Algorithm Update | Ep. #1429

8 min

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In episode #1429, we unpack Google's upcoming algorithm update! Google is taking more care than ever around user experience and it seems their new updates will be no different. We talk about the reasons behind the measures, how they are fine tuning what they already have in place and what you can do about it to keep your ranking! Tune in to hear it all.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Google's Upcoming Algorithm Update.
[00:45] The impetus behind the looming updates from Google.
[01:35] User experience and metrics and how Google aims to fine tune these even more.
[03:37] The next few years with Google; more focus in this direction.
[04:29] Weaknesses in Google's algorithms over the last ten years.
[05:03] Addressing the issues on your site; fixing things from all perspectives.
[05:25] That is it for today!
[05:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Disney

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Published 2020-06-29

What You Can Learn From Black Hat SEOs | Ep. #1428

7 min

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In episode #1428, we talk about what you can learn from black hat SEOs! There is a whole array of strategies and tactics out there to grow you brand and boost your traffic, and some are more within the lines than others! Today we explore the lessons you can learn from the methods that break the rules and buck the system. Tune in to hear exactly what can be useful about this way of doing your marketing.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What You Can Learn from Black Hat SEOs.
[00:44] What it means to be a black hat SEO; breaking the rules for rankings.
[01:24] Learning all the tactics and pushing things as far as possible.
[01:53] Switching from spamming to adding value in the long term.
[02:22] Getting inspiration and insights from black hat ideas and gauging what is moving the needle.
[03:06] The value of diversifying as a safety net — do not trust one channel!
[03:46] Keeping the secret sauce to yourself instead of bragging to the world about it.
[04:32] The centrality of user experience and why to focus on that.
[05:11] That’s it for today!
[05:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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BlackHatWorld

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Published 2020-06-28

What You Can Learn From Growth Hackers | Ep. #1427

8 min

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In episode #1427, we talk about growth hacking and what it can teach you about growing your company. You’ll hear where the term ‘growth hacking’ came from, what it means, and some examples of growth hacking strategies used by companies like Dropbox and Facebook. Our central message today is that growth can come from other places within your company than its marketing team! Tune in and hear about the value of having a north star and looking in unusual places to make your business better and bigger!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What You Can Learn from Growth Hackers.
[00:30] What is growth hacking? Anyone in a company trying to drive more revenue.
[01:00] Using your unique skill in your company to generate more revenue.
[01:26] Looking at Dropbox’s strategy incentivizing friends to sign up as growth hacking.
[01:33] How growth hacking got perverted and has since been rebranded as growth marketing.
[02:25] Doing true growth hacking by implementing data-driven marketing.
[02:51] How much leverage inside a company there is outside of pure marketing.
[03:03] The use of good design and UI for growth hacking; Amazon’s shipping model.
[03:30] Aligning your different channels into growth hacking using growth teams.
[04:26] Finding more ways to grow by looking outside of the norm!
[04:53] Aligning teams using a north star for your company.
[05:09] That’s it for today!
[05:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2020-06-27

What You Can Learn From Internet Marketers | Ep. #1426

9 min

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In episode #1426, we get into the lessons to be learned from ‘internet marketers!’ We give you our definitions of what internet marketers are, list some unusual but successful online marketing innovations, and drill down on the concept that you shouldn’t get stuck in the tricks you know! Tune in and learn about keeping an eye out for what’s working and adapting it for your own use!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What You Can Learn from ‘Internet Marketers.’
[00:38] Eric’s definition of internet marketers involving a willingness to experiment and more!
[01:24] Neil’s definition of internet marketers: anyone who tries to market a business online.
[01:57] How internet marketers come up with innovative ways to sell online.
[02:46] Paying attention to innovative strategies that internet marketers use repetitively.
[03:06] Remembering not to get stuck in your ways; observing new techniques.
[03:39] Webinars, book funnels, upsells, downsells, checkout bumps - they all work!
[03:54] Using techniques that work to make more money to spend on marketing!
[04:07] The biggest impact driver is being creative; observing Russel Brunson.
[04:54] Remembering to keep your eyes open and adopting/adapting tricks.
[05:30] Ryan Deiss’ advice to learn from unethical strategies and make them ethical.
[06:13] That’s it for today!
[06:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2020-06-26

The Best Email Marketing Strategy When You’re a Nobody | Ep. #1425

7 min

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In episode #1425, we give you the best marketing strategy to use while you’re still a nobody! We drill down on different ways you can use to build up your audience and add them to your email list to the point where you can start to see revenue! From creating amazing content by interviewing thought leaders to ways of promoting your newsletter, you’ll hear some amazing tips today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Best Email Marketing Strategy When You Are a Nobody.
[00:30] Building a list using ads and a squeeze page.
[00:55] Create content and use opt-in lists throughout your whole site.
[01:13] Promoting content using podcasts whose guests share the episode.
[01:20] Promoting and putting your stuff out there using newsletters, and Substack.
[02:00] Discovering smart people and building an audience on Twitter.
[02:28] If your content is that good, you can build and charge an audience!
[02:43] How many well-known people will say yes to being interviewed by nobodies.
[03:23] Using pop-ups asking for email addresses to keep reading content.
[04:11] That’s it for today!
[04:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2020-06-25

The Ultimate Checklist For Selling High Ticket Products (and Services!) | Ep. #1424

7 min

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In episode #1424, we share the ultimate checklist for selling high-ticket products and services. Some of the benefits of higher price points are that you have more flexibility and margin for making mistakes, and you should use this to your benefit. Tune in to hear the array of benefits to hosting a webinar and where to learn how to structure them for maximum benefit!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Ultimate Checklist for Selling High-Ticket Products and Services.
[00:35] Don’t think that having your offer on your website is enough—get on the phone.
[01:05] A higher price means more flexibility and more margin for mistakes.
[01:25] Retarget people who have hit your page or have shown interest.
[02:02] Get tips from Sam Ovens and Russell Brunson on structuring webinars.
[02:17] The benefits of hosting a webinar and the best platforms to use.
[02:30] Think about building an ascension funnel and learn how from Dotcom Secrets.
[03:05] Ensure that your price points are above $1000.
[03:35] Continue marketing to people once you get their email address.
[04:22] Use count-down timers to encourage people to buy before a certain time.
[04:36] Adding a survey to determine which funnel you should send prospects to.
[05:04] That’s it for today!
[05:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2020-06-24

E-commerce Is Changing. Here’s How to Prepare. | Ep. #1423

8 min

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In episode #1423, we talk about how e-commerce is changing and what you can do to prepare. It’s not only the big players like Amazon who are doing well, it is the one-product e-commerce stores that are having a moment right now. Tune in to hear how you can keep your customers happy even when you run out of inventory!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: E-Commerce is Changing: Here’s How To Prepare.
[00:51] If you’re just starting, opt for Shopify—they’re doing great right now.
[01:03] At the moment, every day is Black Friday with Shopify!
[01:14] What’s doing well right now are one-product e-commerce stores.
[01:47] Google covid19.within.co to see how e-commerce is performing right now.
[02:21] Ensure that you have your inventory and a strong supply chain.
[02:40] Don’t be afraid of spending money on conversion rate optimization.
[03:14] Google Ads and Facebook Ads will go up and become more expensive over time.
[03:29] Optimize your funnel by offering something else on your thank-you page.
[04:09] Avoid running out of inventory and what to do if that happens.
[04:26] Think about also offering subscriptions in your e-commerce business.
[05:43] Look at railroad traffic: how often goods are being transported across the US.
[05:53] That’s it for today!
[05:54] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2020-06-23

Simple Tweaks That Can Generate Massive ROI in Your Ads | Ep. #1422

7 min

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In episode #1422, we discuss a few simple tweaks you can make to generate massive ROI in your ads. The best advertisers know to change up their ads frequently by writing new copy and/or adding striking images. Tune in to hear how Google Sheets combined with Supermetrics can help you get all the ad data and conversion information you need to keep your ads performing well.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Simple Tweaks to Generate Massive ROI in Your Ads.
[00:36] When we say ads, we mean ads in general whether it be CPC, YouTube, Facebook, etc.
[00:51] The best advertisers know to constantly change up their ads.
[01:22] For one of our offerings we write new copy every week.
[01:49] Ask influencers and big brands to record short clips about your product.
[02:18] You can use Google Sheets and Supermetrics to get all the ad data.
[02:53] What we do when an ad performs poorly three days in a row.
[03:04] Look at your platforms and see if you can put your landing page on social platforms.
[04:01] If people buy from your ads, think about adding a one-time order or offer.
[04:38] Find and re-market to those who hit your checkout page but didn’t buy.
[05:10] That’s it for today!
[05:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Russell Brunson

Cameo

Supermetrics

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Published 2020-06-22

If We Had to Start Over in SEO, Here’s What We Would Do First | Ep. #1421

7 min

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In episode #1421, we tell you what we would do first if we were to start all over again! We imagine how we would play the SEO game if we had no resources but all our knowledge, and stress things like learning from the playbook of your competitors, going after easy keywords in a large total addressable market, and diversifying once you build some traction. Listen along so you can apply what we learned the hard way!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: If We Had to Start Over, Here’s What We Would Do First.
[00:30] Setting the criteria: starting SEO with no resources and just our knowledge.
[00:50] Learning from the playbook of successful competitors.
[01:45] Brian Dean’s strategy: long-form content with lots of data.
[02:24] Partner with people, take their data, analyze, and add your unique spin.
[02:32] Publishing one thing a month; taking it one step at a time.
[02:51] The riches are not in the niches: create a site after a big TAM.
[03:16] It’s easier to get a small fraction of a big pie than the other way round.
[03:31] Focus on the easy keywords in the big markets and build traction from there.
[03:42] Diversifying once traction is built; newsletters are a good idea at this point.
[04:20] Don’t bet everything on SEO!
[04:33] That’s it for today!
[04:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2020-06-21

What’s Changed in Marketing Since The Lockdown | Ep. #1420

6 min

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In episode #1420, we lay out some of the ways that marketing has changed since the lockdown. We have been indoors for a few weeks now this has produced many opportunities for doing things in new ways. From shifts in messaging to lower marketing standards, lower costing ads, and sweeping up recently laid off talent, you’ll hear some of the main trends by tuning in!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What’s Changed in Marketing Since the Lockdown.
[00:53] How previous marketing campaigns shut down or shifted their messaging.
[01:18] Fewer businesses bidding for ads has brought the cost of paid ads down.
[01:55] Shifts in how/how many podcasts are created due to higher time availability.
[02:32] Standards about how polished marketing has to be are getting lower.
[03:04] Sweeping up all the talent that has been laid off if you can afford it!
[03:35] That’s it for today!
[03:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Gary Vaynerchuk

Layoffs Tracker

Parachute

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Published 2020-06-20

How to Spot Marketing Opportunities When Growth is Flat | Ep. #1419

7 min

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In episode #1419, we show you how to spot marketing opportunities when growth is flat!

Tune in and hear the best tips for when, how, and how much to adjust your business model in times of crisis. We talk about why you should rather focus on conversion rates than trying to find new channels, and a whole lot more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Spot Marketing Opportunities When Growth is Flat.
[00:30] Why looking for new channels is a big mistake when growth is flat.
[00:57] Opening doors on existing channels through conversion rate optimization.
[01:35] Letting go of your original business model and adjusting to meet new conditions.
[02:49] When to know when to pivot: when things are declining, not flat.
[03:20] Constantly innovating by ‘killing your business’.
[04:00] Sometimes you don’t need a drastic change; focus on surviving right now.
[04:32] Using tools like ConversionXL, VWO, and Spiralyze to optimize conversions.
[04:55] That’s it for today!
[04:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2020-06-19

Why You Should Be Segmenting Your Website Visitors | Ep. #1418

8 min

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In episode #1418, we talk about why you should be segmenting your website visitors. There are a lot of different types of visitors that will arrive on your website, and segmentation allows you to put them in buckets so they can be shown different messages, products, and services to maximize conversion rates! Tune in to hear best practices for segmentation and how it could benefit your business right now!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why You Should Be Segmenting Your Website Visitors.
[00:30] What is segmentation and how does it help deal with different kinds of website visitors?
[01:09] Using RightMessage to segment visitors according to their income.
[02:53] If you segment people, you serve them better, meaning more revenue for you!
[03:05] Picking the most relevant people to segment because it’s hard to segment everyone.
[03:14] Remembering not to present people with too many offers.
[03:39] Segmenting based on form fields, browser detection, language, and location.
[04:25] Great software to use for segmenting: bucket.io, RightMessage, and Clearbit.
[05:06] People feel better when a website directly caters to them, thus they convert better!
[05:44] That’s it for today!
[05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Pat Flynn

smartpassiveincome.com RightMessage

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Published 2020-06-18

How Your Mental Health Affects Your Marketing (And How To Keep It Healthy) | Ep. #1417

9 min

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In episode #1417, we speak about how your mental health affects your marketing and how to keep it healthy. Having the right mindset is so important for being effective and jumping on opportunities when they arrive, especially at a time like this. Tune in and hear some great hacks for optimizing your well-being, from setting a cap on daily calls to meditating, journaling, and a whole lot more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Your Mental Health Affects Your Marketing and How to Keep It Healthy.
[00:30] Mental health doesn’t just affect marketing, but your overall effectiveness!
[00:45] To be able to recognize a good opportunity, one has to be in the right mind frame!
[01:25] Actions and habits that affect your life all start with your mental health.
[01:55] The stress of the pandemic and how it encourages getting depressed or overworking.
[02:56] Setting boundaries about how many calls to do per day.
[03:50] Trying to only fill your calendar with things that produce ROI.
[04:07] A tip for comparing yourself to others to get perspective and stay level headed.
[04:50] Clearing your mind by meditating and taking time off.
[05:28] Giving yourself time to be unproductive.
[05:56] Setting things in order by journalling in The Five Minute Journal.
[06:16] Going outside for a walk and monitoring your HRV using an Oura Ring.
[06:55] That’s it for today!
[06:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Calm

Headspace

Peloton

The Five Minute Journal

Oura Ring

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Published 2020-06-17

How We're Doing Our Virtual Event | Ep. #1416

8 min

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In episode #1416, we talk about how we will be doing our virtual event! Joining this episode, you’ll hear all the systems we have implemented to make our upcoming virtual Marketing School Mastermind so much more than a glorified webinar! Tune in and hear about how we have solved the problem of networking and Zoom exhaustion, pulled together a list of the most relevant speakers out there, and a whole lot more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How We’re Doing Our Virtual Event.
[00:30] What our event is and why we have decided to make it virtual.
[02:00] Networking drawbacks to virtual events and tips for beating them from Ryan Levesque.
[03:23] How we have restructured our event to allow for networking online.
[04:24] Curbing Zoom exhaustion and ramping excitement using shorter sessions.
[05:14] The many great speakers who will be presenting at the event.
[05:47] That’s it for today!
[05:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Super Connector Media

Jen Gottlieb

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Published 2020-06-16

Should You Accept Guest Bloggers? | Ep. #1415

6 min

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In episode #1415, we are going to talk about if you should accept guest bloggers. Guest bloggers are great for cranking out a lot of content early on in your journey, but more content isn’t necessarily better anymore. Tune in and hear when and why guest bloggers might still be helpful, and what you can do you maximize their effectiveness through research, setting criteria, and hiring good ones!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: If You Should Accept Guest Bloggers.
[00:30] If you can get amazing guest bloggers, why not?
[01:06] How to set specific criteria for a guest blogger to follow stringently.
[01:50] It is a cheap way to grow your traffic initially but you should taper off eventually.
[02:17] Google prefers updated old posts over rehashed new ones now.
[02:43] Work you can do before asking a blogger; researching keywords, etc.
[03:00] Good guest bloggers can turn into future employees!
[03:20] That’s it for today!
[03:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Entrepreneur

Huffington Post

Wikipedia

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Published 2020-06-15

7 Ways To Keep Your Marketing Knowledge Fresh | Ep. #1414

7 min

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In episode #1414, we give you seven ways you can use to keep your marketing knowledge fresh! There is a whole bunch of thought leadership out there on this topic and today you’ll hear tips for how to use software platforms, link with people, and filter, save, and connect to content so you can keep up to date with the best of it!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Ways to Keep Your Marketing Knowledge Fresh.

[00:30] Following the world’s best thought leaders on Twitter, and saving to Pocket.

[01:11] How to hone in on the best of what YouTube creators have to offer.

[01:45] Staying on top of lesser-known trends by reading paid newsletters.

[02:26] Checking out industry-related events many of which are held online now.

[03:05] Copywriting advice to be found at marketingexamples.com.

[03:43] Learning from your competition on podcasts!

[04:24] Joining groups and learning from those you follow on Facebook.

[05:03] That’s it for today!

[05:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

marketingexamples.com

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Published 2020-06-14

How Spending Half a Billion Dollars on Marketing Won't Solve Your Problems | Ep. #1413

7 min

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In episode #1413, we talk about how you won’t solve your problems by spending a billion dollars on marketing. By taking a look at the recent half a billion-dollar Bloomberg marketing campaign, we show you how being really rich on its own is not enough to create truly great marketing campaigns! Tune in and learn about smart, pointed marketing that is truly customer-obsessed!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Spending a Billion Dollars on Marketing Will Not Solve Your Problems.
[00:33] Trump versus Bloomberg’s marketing and why a muddled message won’t work.
[01:43] The value of making your message relatable to the common person.
[03:05] Not becoming lazy with marketing as you grow richer.
[04:10] Learning from Jeff Bezos and obsessing over your customer, not your competition.
[05:00] That’s it for today!
[05:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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