Marketing School - Digital Marketing and Online Marketing Tips

In episode #1412, we give you three actionable lessons every marketer can learn from Tim Ferris! We talk about how Tim’s success can in part be attributed to his experimental nature, use of data in the content he produces, and willingness to keep learning! Tune in and hear what you can learn from Tim Ferris today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Three Actionable Lessons Every Marketer Can Learn From Tim Ferris.
• [00:32] Experimenting and building a brand by consistently marketing those experiments.
• [01:26] Don’t make claims! Content that uses data does better than content that doesn’t.
• [02:33] Tim is an obsessive learner; don’t stop learning no matter how successful you get.
• [03:27] That’s it for today!
• [03:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Tim Ferris

The 4-Hour Workweek

The 4-Hour Chef

Warren Buffet

Mark Cuban

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In episode #1411, we talk about how marketers have adapted their business model to the new norm! Consumer behavior has changed so you’re going to have to adapt if you want to survive through this time. Listen in and hear about changing business trends, luring customers using no-commitment offers, and more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Marketers Have Adapted Their Business Model to the New Norm.
• [00:34] What the new norm means; social distancing, online shopping, etc.
• [01:10] Changes in payment options to match new consumer behavior.
• [02:47] Getting people to try what you’re selling without committing much.
• [03:50] Learning post COVID business trends from Emerson Spartz.
• [04:59] How to be more resilient by reading Antifragile.
• [05:04] That’s it for today!
• [05:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Shopify

Peep Laja

CXL

Sam Ovens

Content Decay

Orabrush

Emerson Spartz

Peloton

Antifragile

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In episode #1410, we talk about gut feelings, our initial reactions to information. Sometimes we take action, and other times we don’t, so today, we’re looking at how to trust these instincts. We learn more about Neil’s instincts, how gut feelings can change over time, and the importance of finding data to back these initial responses up. To learn about this and more, tune in today!

TIME-STAMPED SHOW NOTES:

• [00:26] Today’s topic: How often you should go with your gut feeling.
• [00:30] What your gut feeling is and how to use it to guide you.
• [00:38] Results from Eric’s Twitter and Facebook surveys about gut feelings.
• [00:57] Neil’s experience of going with his gut feeling and how it’s changed over time.
• [02:02] Gut feelings grow and become more aligned with increased experience.
• [03:07] When starting out, especially, find data that aligns with your gut feelings.
• [03:34] How to share your gut feeling at a company with a variety of stakeholders.
• [04:18] That’s it for today!
• [04:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Amazon Memos

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In episode #1409, we dive into the fourth and final installment of the 30 lessons we have learned after 30 million SEO visits! Today we look at lessons 24 to 30. You can expect to hear more about why niches are important, making the most of your titles, and optimizing for search engines besides Google. Tune in to learn more about taking your SEO to the next level!

TIME-STAMPED SHOW NOTES:

• [00:28] Today’s topic: 30 Lessons After 30 Million SEO Visits.
• [00:35] The riches are in the niches. You can’t be everything to everyone.
• [01:16] How to generate more ROI from your SEO.
• [01:43] Find ways to make the most of your titles and meta-descriptions.
• [02:15] Why your content that’s decaying the fastest is what you should update first.
• [02:28] How an FAQ schema can help get more people to click to your site.
• [02:50] Google is not the only search engine, so optimize for other ones too.
• [03:22] Why you can achieve more with longer-tail keywords. 
• [04:08] That’s it for today!
• [04:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

ClickFlow

Yandex

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In episode #1408, we dive into numbers 17 to 23 of the 30 lessons we have learned after 30 million SEO visits! In this third installment, you can expect to learn more on subjects such as branding and how it can set you apart, why you should look to see what your competition is doing, and the importance of your SEO team. Tune in to hear tips to take your SEO game to the next level!

TIME-STAMPED SHOW NOTES:

• [00:26] Today’s topic: 30 Lessons After 30 Million SEO visits.
• [00:37] The importance of focusing on branding and how it relates to Google ranking.
• [01:26] Draw lessons from your competitors and some tools to help with this.
• [02:05] Why you should not fear duplicate content across platforms.
• [02:32] What a power page is and why you should have one on your site.
• [03:37] Benefits of interlinking your content.
• [04:01] SEO is a team sport. You can’t do it alone.
• [04:39] How having AMPs can help increase your traffic. 
• [05:07] That’s it for today!
• [05:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Backlinko

AMP

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In episode #1407, we share the second batch of thirty lessons we have learned after thirty million SEO visits! Today we are sharing lessons 9 through 16, including points on infographics, blackhat tactics, speed and more! Tune in to hear some more vital things for your SEO success!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 30 Lessons After 30 Million SEO Visits.
• [00:37] Infographics are the easiest way to boost your numbers.
• [01:08] Understand blackhat SEO but execute it in a whitehat way!
• [01:56] Don't obsess over SEO updates; not all changes will affect you.
• [02:36] Traffic is not everything — it's more about conversion numbers.
• [03:15] Specialization and focus can serve you very well in generating traffic.
• [03:42] The SEO industry is not necessarily the most inspiring space, so look elsewhere!
• [04:35] Speed is a great lever for boosting traffic. 
• [05:07] Bounce rates are not the most important metric, think more about customer experience.
• [05:53] That is it for today!
• [05:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

CodeCanyon

about.com

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In episode #1406, we share the first batch of thirty lessons we have learned after thirty million SEO visits! Today we are sharing lessons 1 through 8, so make sure not to miss out on these foundational points. We talk about translation, link building, updating content and more. Tune in to hear it all.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 30 Lessons After 30 Million SEO Visits.
• [00:42] Global expansion through translation and transcription.
• [01:12] There are no guarantees in SEO, just like in life!
• [01:38] Links are central to your growth; you need as many as possible.
• [02:03] Patience is a virtue, so stick in there and reap the rewards that accumulate.
• [02:40] Updating old content is often better than creating new stuff all the time.
• [03:06] The current trend in SEO is around product-led growth — don't underestimate it!
• [03:46] Get aggressive with your tactics, use popups and drive the traffic where you want it. 
• [04:21] Do not bet everything on SEO; diversify as soon as possible.
• [04:52] That’s it for today!
• [04:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Upwork

Ahrefs

ClickFlow

Ubersuggest

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In episode #1405, we talk about why conversion rate optimization has become a crucial marketing skill. We unpack exactly how to measure your CRO, as well as linking it to search engine optimization and placing it in the context of your other KPIs. Tune in to hear about this important part of any marketing business. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why Conversion Rate Optimization Has Become a Crucial Marketing Skill.
• [00:35] What CRO is and how it relates to your acquisition costs.
• [01:49] Connecting CRO to SEO and driving more results from existent content.
• [02:27] When should you start worrying about CRO and how much should you spend?
• [02:53] Taking note of key performance indicators and tracking rates.
• [03:56] Base everything on data and you will reap the benefits!
• [04:19] That is it for today!
• [04:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

The Great CEO Within

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In episode #1404, we share seven lessons we have learned after 30 million podcast downloads! That's right Marketing School has had more than 30 million downloads since we started four years ago! We have learned a lot along the way and so we thought we would pick out the seven best lessons to share with all of our listeners! Tune in to hear about equipment, recording schedules and more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Lessons After 30 Million Podcast Downloads.
• [00:45] Four years of the Marketing School Podcast!
• [01:21] Consistency is king! You win and grow over time.
• [02:11] Aiming for the biggest reach by repurposing on multiple platforms.
• [03:00] A mixer goes a long way and sound quality can up your game a lot!
• [03:27] Monetization is a great option, even early on.
• [04:12] Utilize all your channels and invite an audience to your show.
• [04:42] Show all of your episodes on platforms, it leads to more plays and downloads. 
• [05:17] What makes this show unique? Perspectives and inspiration!
• [06:02] That is it for today!
• [06:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Blue Yeti

Restream

Marketing Showrunners

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In episode #1403, we talk about five alternative ways to promote content in 2020! From a bunch of online tools like Zest and Taboola, to texting and Twitter, there are still ways to upend the system and get eyeballs on your content. Tune in hear them all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Alternative Ways to Promote Content in 2020.
• [00:31] Using Zest for simple content promotion.
• [00:48] Utilizing Pinterest adverts and combining this with affiliate links.
• [01:19] Making Taboola and Outbrain work for you!
• [01:38] The power of push-notifications for higher visitor numbers.
• [01:59] Twitter's untapped advertising potential.
• [02:20] The promotional options available through review sites.
• [02:38] Collecting phone numbers on your website for more reach. 
• [03:55] That’s it for today!
• [03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Zest

Subscribers

Taboola

Outbrain

Andrew Wilkinson

G2 

Capterra

Gary V

Toolio

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In episode #1402, we share seven unconventional tactics to scale any agency or consulting business right now! From better project management practices to using copywriting skills and niching down, these strategies can help you now, wherever you are. Tune in to hear about taking your consulting business to the next level.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Unconventional Tactics to Scale Any Agency or Consulting Business Right Now.
• [00:34] Making a no-brainer offer to a company that can help them save.
• [01:16] Good project management for better efficiency on the work you do.
• [02:00] The power of persuasive copywriting and doing less with more.
• [02:50] Facilitating new deals and consistent customer flow through reaching out to new businesses.
• [03:35] Don't forget to niche-down! Target a specific sector of the market in the beginning.
• [04:22] Streamlining your reporting process to save time and work.
• [05:00] Pricing on value and performance.
• [06:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Crunchbase

SEMrush

Ahrefs

Agency Analytics 

Raven Tools

Google Data Studio

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In episode #1401, we share how to get a good digital marketing intern! If you, like us, want hungry, humble and smart new members on a growing team, hiring interns is a great way to do this and can benefit everyone in the process! Tune in to hear about the best avenues to explore to find promising talent and committed new team members.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Get a Good Digital Marketing Intern.
• [00:31] What makes a good marketing intern?
• [01:04] Offering value to founders and CEOs through surprising things.
• [01:51] The growth of interns into something important in a company.
• [02:15] Posting to AngelList, colleges and forums for talent-scouting.
• [03:39] Hiring processes, smart training techniques and setting interns up for success.
• [04:47] Keeping a great intern on the team through a full time offer.
• [05:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

USC

Pepperdine

AngelList

Gary V

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In episode #1400, we talk about what we’ve learned by sending out 41.1 million marketing emails. Neil speaks about how and when to scrub your list depending on its size, and shares recent metrics for open, click, and deliverability rates he has received from his 500K+ subscriber list! Eric also shares a great strategy for re-engaging a cold subscriber before deleting them from your list. Tune in and hear some best practices for curating your list to get the best yields from it.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What We’ve Learned by Sending Out 41.1 Million Marketing Emails.
• [01:10] The value of scrubbing your list for keeping deliverability, open, and click rates high.
• [02:26] Neil’s open, click, and deliverability rates after sending a recent email to 547,639 people.
• [02:53] Open, click, and deliverability rates for Neil after sending a more successful email.
• [03:28] How Neil judges when to remove a person from his email list.
• [03:41] When to stop worrying about re-engaging people before scrubbing your list.
• [03:44] An easy way to check if a subscriber wants to remain on your list before deleting them.
• [04:15] That’s it for today!
• [04:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

ConvertKit

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In episode #1399, we talk about seven unknown tools that will double your revenue. You’ll definitely want to check out these tools that do everything from getting celebs to shout out your company to helping you upsell more effectively and eliminating background noise from your podcast recordings! Tune in to hear about them all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Unknown Tools that Will Double Your Revenue.
• [00:30] Use Zest as a promotion tool to get more qualified clicks.
• [00:54] Book personalized video shoutouts from celebrities using Cameo.
• [01:10] Pay to have someone evaluate your copy using copytesting.com.
• [01:35] Add more payment options using FastSpring, Recurly, or Bolt.
• [02:10] Eliminate background noises during podcast recordings using Krisp.
• [02:44] Increase your revenue using sales platforms that add upsells.
• [03:08] Simplify your reporting using Supermetrics. 
• [03:20] That’s it for today!
• [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Zest

Cameo

copytesting.com

ConversionXL

Bolt

FastSpring

Recurly

PayPal

Krisp

Shopify

ReferralCandy

SamCart

ClickFunnels

Supermetrics

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In episode #1398 we give you seven unique blog post angles that drive a flood of traffic. From creating visualizations of other popular posts to hosting expert interviews and documenting how you solved a particular problem, you’ll hear how to get more eyeballs than ever on your site today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Unique Blog Post Angles that Drive a Flood of Traffic.
• [00:35] What a blog post angle is: a type of blog post.
• [01:00] Utilizing the consistency of how-to style blogs to get returning hits.
• [01:10] Using Canva to make visualizations of data on research-based blogs.
• [01:52] Collaborating with data providers to get leads and form partnerships.
• [02:35] Taking a popular post and turning it into a visual post.
• [03:12] Getting more view counts by conducting expert interviews.
• [03:37] Roundup posts: asking many experts the same question. 
• [04:16] Posting about how you solved a specific problem.
• [04:42] That’s it for today!
• [04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

eHow

Canva

Ubersuggest

Ahrefs

BuzzSumo

Infogram

First Round Capital

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In episode #1397, we talk about seven simple ways to save money on your marketing! Almost everyone is looking to cut costs at the moment and your marketing budget should be no different. Tune in to hear about you can save money through wage-reduction, outsourcing, free tools and more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Simple Ways to Save Money on Your Marketing.
• [00:32] Cutting costs in other areas to boost your marketing budget.
• [01:19] Using Truebill to negotiate your own subscription rates.
• [01:45] Changing your payment methods to slightly cheaper ones can save a lot!
• [02:18] Outsourcing marketing, finding contractors and making a saving!
• [02:49] Finding free tools to replace your paid services.
• [03:32] Utilizing influencers at the current discount rates.
• [04:01] Reducing wages for staff and contractors if you are struggling. 
• [04:43] That’s it for today!
• [04:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

GSVLabs

Stripe

Salesforce

Truebill

ClickFlow

Content Decay

Ubersuggest

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In episode #1396, we talk about where the good investment opportunities are right now. In the middle of the current pandemic, the only safe action would be putting some money into the stock market, everything else is just too unclear at the moment! Tune in to hear about Warren Buffett's strategy and why you should a wait a while before moving.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Where the Good Investment Opportunities Are Right Now.
• [00:38] Thinking about where we are right now and where you can put your money.
• [01:04] The stock market and why it is always a safe bet.
• [01:32] Price drops over the next six months to a year.
• [02:01] Waiting and watching; taking a leaf out of Warren Buffett's book.
• [02:56] Unemployment rates right now in the US and abroad.
• [03:50] Now is not the right time to invest; playing the long game and lowering expectations.
• [04:40] That’s it for today!
• [04:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Amazon

Waymo

Warren Buffett

Berkshire Hathaway

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In episode #1395, Eric and Neil respond to a bunch of diverse questions from their audience. From questions about purchasing expired websites and ranking well without backlinks to ones related to social sharing plugins and the best strategies to grow a podcast. Tune in to hear how splintering your main product into smaller affordable segments can help you get more customers in the door! 

TIME-STAMPED SHOW NOTES:

• [00:00] The context for today’s Ask Me Anything episode and how you can get in! 
• [01:03] YouTube and other resources to learn more about marketing and branding.
• [01:38] What to do if your CEO does not have the list of top 100 customers/accounts.
• [01:58] Don’t wait for the approval or permission of another. 
• [02:34] Does buying expired or premium domains work?
• [02:51] Advice about the most important focus areas in SEO.
• [03:53] Buy websites now since you can get good deals at the moment.
• [04:16] The best way to rank a page if you don’t have backlinks. 
• [04:47] Does using social sharing plugins increase your page load speed?
• [05:05] Thoughts on whether search engines can crawl video content and rank accordingly. 
• [05:54] The number one strategy we’ve used to get listeners for our podcast. 
• [06:21] Leveraging Instagram and other platforms where your ideal customers hang out. 
• [07:14] Why you might want to splinter your main product and sell it to get people in.  
• [07:34] That’s it for today!
• [07:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Marketing School 

The 22 Immutable Law of Marketing

DigitalMarketer

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In episode #1394, we share how to use your digital marketing skills to climb the wealth ladder. Keep in mind that there are no shortcuts to sustainable wealth, so take the longer-term approach and build your skills before getting in over your head. Tune in to hear how dropshipping can be a key step in getting up the wealth ladder!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Use Your Digital Marketing Skills to Climb the Wealth Ladder. 
• [00:41] Resources for learning more about what the wealth ladder involves.
• [00:56] The wealth ladder outlines the process of developing skills and building your business. 
• [01:27] Understanding that you have to level up into different sections of the ladder.  
• [01:51] Using affiliate programs to generate revenue.
• [02:14] Hear how you can get a cut from each e-commerce transaction that you drive. 
• [02:35] Developing the right habits and skills before you jump into dropshipping. 
• [03:30] Examples of the many options ahead after you’ve done dropshipping. 
• [03:37] Remember that what goes up fast also comes down fast—be patient. 
• [03:53] That’s it for today!
• [03:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Nathan Barry 

ConvertKit

Amazon

Shopify

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In episode #1393, we discuss the most successful cold emails we’ve ever written. Sales and marketing letters need not be long and complicated: most of the time, a short, concise email is far more effective. Tune in to hear the best strategies for engaging with large corporations and how to get hold of their email addresses! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Most Successful Cold Email That We’ve Written. 
• [00:33] A while ago we talked about Dean Jackson’s 9-word email.
• [00:42] What the 9-word email comprises and an example of how it works. 
• [01:06] How this email drives engagement by evoking curiosity and examples of success. 
• [01:39] Be wary of overcomplicating your marketing and sales emails.
• [01:53] Why you might consider emailing large corporations and how to get hold of their details. 
• [02:01] Advice for phrasing these emails to be concise and effective. 
• [02:43] Hear about the time we reached out to the CEO of Zynga. 
• [03:12] Find out what people are interested in and use that as your best angle. 
• [03:32] Why it’s a good idea to reach out to people when they’re in a tight spot. 
• [03:46] That’s it for today!
• [03:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Dean Jackson

Hunter

Zynga

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In episode #1392, we speak about how you can 10x your headline success rate! A good headline can go a long way and is almost always how you can capture traffic and the first step towards engagement. Tune in to hear about great copy, where to find inspiration and the types of things that get people's attention!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to 10x Your Headline Success Rate.
• [00:41] How we use headlines for this podcast to get more clicks!
• [01:01] What a swipe file is and how can you use them.
• [01:41] Evoking curiosity instead of going straight for clickbait.
• [03:03] Useful resources for finding inspiring advertising.
• [03:37] Using numbers and case studies to get people engaged.
• [04:21] That’s it for today!
• [04:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

David Ogilvy

Swipe Worthy

Facebook Ad Library

Adbeat

Land-book

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In episode #1391, we speak about how to find great marketers during hard times. The crisis in which we find ourselves currently means that a lot of people are out of jobs, at least in the US. But how do you go about finding good marketers and connecting with them in this strange new world? Tune in to hear about a few ways we have found to be useful for attracting great talent to your company!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Find Great Marketers During Hard Times.
• [00:33] The difficult context many business find themselves in right now.
• [00:54] The tech perspective and finding companies that have been laying off staff.
• [01:47] Starting conversations with people at the right companies.
• [02:05] Browsing forums and blogs for engaged employees for problem-solvers.
• [03:06] The relationship between great writing and marketing - looking for strong writers.
• [03:45] Approaches that do not work so well in this regard!
• [04:02] That is it for today!
• [04:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Layoffs

Patreon

FreshBooks

TripActions

Lambda School

Caspar

ConsenSys

Magic Leap

Nextiva

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In episode #1390, we talk about what a "challenge" is and if you should do one. You may or may not have heard about challenges and how your business can run one, we are here to shed some light on this interesting topic! Tune in to hear about some great examples and how they can help you grow!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What a "Challenge" is and If You Should Do One.
• [00:38] Our experiences running marketing challenges.
• [00:57] What do we mean when we say "challenge" in this context?
• [02:18] Neil's 100k challenge and how he set things out for it.
• [02:49] Indoctrinating and offering value to an audience.
• [03:16] That’s it for today!
• [03:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Russell Brunson

The One Funnel Away Challenge

Roland Frasier

Leveling Up Podcast

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In episode #1389, we talk about seven keyword research secrets that will help your content rank faster. From finding out what’s working for your competitors to getting your URL crawled more quickly and using helpful terms to increase click flow, we discuss all the tools you’ll need to get more people not just visiting your pages but clicking through them too!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Keyword Research Secrets that will Help Your Content Rank Faster.

[00:31] Using the skyscraper technique to mimic high ranking competitor keywords.

[01:06] How to learn about keyword difficulty and SERPs.

[01:55] Boost your rankings by using the FAQ page schema technique.

[02:29] Getting high ranking keyword permutations using AnswerThePublic

[02:43] Have your URL crawled more quickly by sending it into Google Search Console.

[03:26] Getting up and coming trending keywords using a keyword explorer.

[03:50] Adding in helpful terms other than high ranking keywords to increase clickthrough.

[05:00] Bonus tips for words to add into titles to increase click flow.

[06:08] That is it for today!

[06:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Ubersuggest

AnswerThePublic

Google Search Console

Keyword Explorer by Ahrefs

Clickflow

Backlinko Clickflow Analysis

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In episode #1388, we talk about how to send Seinfeld emails. What are Seinfeld emails though? When you send a Seinfeld email to your subscribers, you write about something that has an arbitrary relationship to your product or service in a way that helps you sell that product or service. We talk about how to come up with these types of emails, how to send them to your list, and the pros and cons of this strategy today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Send Seinfeld Emails.
• [00:30] What our hosts mean by Seinfeld emails: emails that contain nothing, like Seinfeld.
• [01:06] Relating content about daily qualms to your product as a way of pitching it.
• [01:50] Pros and cons to sending Seinfeld emails: conversions versus unsubscribes.
• [02:31] Sending educational or sales-based content rather than Seinfeld content.
• [03:00] Remembering not to flood your audience with frequent Seinfeld emails.
• [03:28] Using the soap opera strategy to take your audience through emotional roller coasters. 
• [04:34] That’s it for today!
• [04:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Seinfeld

Delta Airlines

Ben Settle

Ryan Deiss

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In episode #1387, we talk about how to go from total newbie to SEO expert in record time. Eric takes listeners through the three websites he made as a beginner, highlighting the importance of learning by making mistakes while building one’s own projects. Other topics include how to build your first WordPress site, how to use keywords, and how to get hired within six months as an SEO expert!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Go from Total Newbie to SEO Expert in Record Time.
• [00:36] Practicing on your own website, a faster approach than learning from resources.
• [01:03] How to start a WordPress website and tweak it to gain SEO insights.
• [02:02] Lessons Eric learned making a website to showcase light shows.
• [02:33] Don’t build your business around one targeted keyword.
• [03:10] The necessity of taking a few blows while experimenting to truly learn the game.
• [03:44] Why you should pick a brand-based rather than keyword-rich domain name.
• [04:38] The six month timeline in which Eric built three websites and then got hired.
• [05:18] Taking grey and black hat strategies and applying them to white hat sites.
• [05:29] That’s it for today!
• [05:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Moz

Search Engine Journal

WPBeginner

ClickFlow

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In episode #1386 we talk about how to live stream the right way. Topics we cover include the platforms we live stream to, how to live stream to all your outlets at once, apps that can help, and the bare minimum of what you need to get going!  Right now even the Gary Vs of the world have switched to working remotely, so tune in to find out how to optimize your process!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How To Live Stream the Right Way.
• [01:11] The number of channels that Eric and Neil live stream to.
• [02:03] Benefits of live streaming to all our channels at once for impressions, views, and ROI.
• [02:52] Apps like Restream, Zoom, and Repurpose that aid mass streaming and repurposing.
• [03:40] Remembering that your recording setup does not have to be perfect.
• [04:22] That’s it for today!
• [04:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Gary Vaynerchuk

Restream

ZoomRepurpose

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In episode #1385, we share our number one paid ad campaigns and why you should copy them! We look at the amazing risk and reward that Eric experienced at Treehouse a few years back and Neil's use of webinar-based solutions to customer problems. Both of these examples are easy enough to incorporate into your business, so tune in to find out how!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Number 1 Paid Ad Campaigns We Have Run and Why You Should Copy Them.
• [00:43] The risk that Eric took while working at Treehouse!
• [02:24] Pulling a rabbit out of a hat and saving the company at the last minute.
• [03:23] Neil's strategy for using video to offer a solution through a webinar.
• [04:31] Staying focussed on strategy and the effect that this can have.
• [05:13] Using AI to optimize your ads — the new way to do things.
• [06:06] That is it for today!
• [06:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Treehouse

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In episode #1384, we talk about our favorite marketing books of all time! We unpack why Breakthrough Advertising, Influence, Traffic Secrets and Ogilvy on Advertising can make a big difference to your marketing. Tune in to hear about the centrality of great copywriting and the timeless nature of of certain marketing strategies! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Our Favorite Marketing Books of All Time.
• [00:44] The power of Russell Brunson's new book Traffic Secrets!
• [01:28] Eric's two favorites: Breakthrough Advertising and Influence.
• [02:20] Neil's all time favorite: Ogilvy on Advertising.
• [03:17] The importance of great copywriting and how this ties to success.
• [04:15] That’s it for today!
• [04:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Russell Brunson

Traffic Secrets

Expert Secrets

DotCom Secrets

Breakthrough Advertising

Influence

Robert Cialdini

Ogilvy on Advertising

Mad Men

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In episode #1383, we ask whether headings really impact your rankings. We talk about the different ways Neil measured the effect of headings in a recent experiment. From font size and tags, to paragraphs and more, tune in to find the surprising effect these can all have on your traffic and SEO.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Do Headings Really Impact Your Rankings?
• [00:35] The surprising test results that sparked this conversation.
• [01:42] The four groups of headings that Neil used to measure efficacy.
• [02:29] Which groups improved traffic and which groups declined — what does Google like?
• [03:19] Same font sizes result in shorter visits to your site.
• [04:05] Pulling snippets from headings and making it easier for search engines.
• [04:17] That is it for today!
• [04:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

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In episode #1382, we are going to talk about the most impactful marketing article that we have read for 2020! That's right, we each share the most valuable piece of content for marketing we have encountered this year. We describe the experience spectrum and making better content before diving into one-time offers and how to improve your up-sell strategy.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Most Impactful Marketing Article that We Have Read for 2020.
• [00:35] The experience spectrum and the overload of garbage content.
• [03:02] One-time offers and making money through up-sells.
• [04:34] Bonus — Russell Brunson's book, Traffic Secrets!
• [04:41] That’s it for today!
• [04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Jay Acunzo

The Experience Spectrum

Ahrefs

Ubersuggest

Russell Brunson

The OTO Bump

ClickFunnels

Traffic Secrets

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In episode #1381, we talk about how to structure a performance deal. Finding performance-based agencies can take you and your business to the next level! Tune in to hear about how to connect with the right people, moving on from deals that are not serving you and challenges you might encounter in this area.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Structure a Performance Deal.
• [00:37] What is a pay-for-performance or affiliate deal?
• [01:28] Finding individuals that already have your traffic.
• [03:01] Performance agencies that are available for your benefit.
• [04:03] The hardest part of working with a performance-based agency.
• [04:35] Moving on to a new agency if criteria are not met! 
• [04:56] That’s it!
• [05:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Centerfield

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In episode #1380, we talk about the future of blogging as a marketing channel. While blog posts drive a huge percentage of many business’ conversions, competition is steep now and the old strategy of posting widely to gobble keywords no longer works! Tune in to hear how you can differentiate your post using infographics, free tools, and more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Future of Blogging as a Marketing Channel.
• [00:31] How many blog posts are being released currently in the crisis.
• [01:03] The percentage of customers that find you through blogging: above 20%!
• [01:27] Challenges to getting your blog post seen: standing out in the competition.
• [01:35] Why certain bloggers get seen more than others: being in the game for long.
• [02:27] Strategies to stand out in a competitive space as a newbie.
• [02:35] Using the advice in the Experience Spectrum to take an audience on a journey.
• [03:44] The value of creating infographics and tools to make a blog post stand out. 
• [04:10] Other strategies: carousels and repurposing content.
• [04:39] Remembering to stay diverse and not just focus on blog posts for traffic.
• [05:29] Different sites that posted widely to gobble keywords that have since died.
• [05:57] That’s it for today!
• [05:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Ubersuggest

Stephen A Smith

The Experience Spectrum

Backlinko

Infogram

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In episode #1379, we talk about if you should run paid ads to get consulting and agency clients. We hear two of Eric’s strategies which show how effective running paid ads are, one called the Evergreen Traffic Machine, and secondly the Agency Accelerator program. Tune in to catch these amazing programs and find out how to get consulting clients and grow your agency today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: If You Should Run Paid Ads to Get Consulting and Agency Clients.
• [00:26] Eric’s two programs for getting consulting clients and accelerating agencies.
• [01:31] Running ads and the Evergreen Traffic Machine.
• [02:09] How effective Eric’s strategy on the agency side is.
• [02:52] Driving people to accelerate their agency even more through Eric’s second strategy.
• [03:28] That’s it for today!
• [03:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Stefano Romero

Evergreen Traffic Machine

Agency Accelerator Program

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In episode #1378, we talk about five ways to learn from your competitors and shortcut your marketing success. We cover tips from how to work with the best people out there to learning from your competitors’ mistakes on podcasts they featured on! Tune in to hear how to optimize your business by keeping an eye on the winners in your space!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Five Ways to Learn from Your Competitors and Shortcut Your Marketing Success.
• [00:34] Finding your Dream 100 and people to work with using SparkToro.
• [01:39] Using Built With and Wayback Machine to track a competitor’s strategy evolution.
• [02:45] Checking how successful a competitor’s ads are using Facebook Ad Library.
• [03:24] Learning from a competitor’s mistakes on podcasts they featured on.
• [04:44] Using Adbeat to see what kinds of ads competitors are using on Google.
• [05:24] That’s it for today!
• [05:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

SparkToro

Chet Holmes

Built With

Russel Brunson

ClickFunnels

Hotjar

Crazy Egg

Wayback Machine

Facebook Ad Library

Leveling Up

Nathan Latka

Adbeat

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In episode #1377, we share two free Ubersuggest features you can use to grow your traffic today! Top Pages and Site Audit are both free and can help you get your numbers up immediately. Tune in to hear from Neil about why he chose to keep Ubersuggest almost completely free and how it can help you and your business.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Two Free Ubersuggest Features You Can Use to Grow Your Traffic Today.
• [00:38] A recap on Ubersuggest and how you can use the tools!
• [01:12] The multitude of free ways to use Ubersuggest.
• [01:31] The Top Pages report from Ubersuggest for surveying your competitors
• [02:44] Choosing between Ubersuggest and other services, such as Ahrefs.
• [02:54] The Site Audit report; fixing problems with maximum impact!
• [03:44] The pricing at Ubersuggest and Neil's payment model currently.
• [04:51] That is it for today!
• [04:54] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Ubersuggest

Brian Dean

Ahrefs

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In episode #1376, we ask what happens if your startup has exhausted all of its cash and you slash your marketing spend to zilch? Marketing is often the first expense to get cut when money is low, and in some ways this makes sense. Tune in to hear our thoughts on the best ways to cut marketing costs without losing vital income!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What Happens If Your Startup Has Exhausted All of Its Cash and You Slash Your Marketing Spend to Zilch?
• [00:41] The first expense that goes out of the window: marketing.
• [01:06] Keeping the profitable marketing budget and cutting the rest.
• [01:49] The story of ConversionXL and the idea of paid trials.
• [03:22] Look for partnerships for a cheap alternative to traditional marketing.
• [04:27] Playing the long game, adapting and taking some inspiration from Gary V.
• [05:54] Using SparkToro to find your ideal partnership! 
• [06:20] That is it for today!
• [06:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

ConversionXL

Gary V

SparkToro

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In episode #1375, we talk about two free features on ClickFlow that you can use to grow during tough times! ClickFlow has been serving more and more companies of different sizes over the last few years, why not give it a try? Tune in to hear about the Content Decay and Content Editor features and how they can help you and your businesses during this crisis!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Two Free ClickFlow Features You Can Use to Grow During Tough Times.
• [00:34] The evolution of ClickFlow and the audiences it serves.
• [01:15] The Content Decay feature on ClickFlow for reigniting traffic for your content.
• [02:24] How often to update your content for best results.
• [03:30] Using Content Editor to make your pieces and post more appropriate.
• [04:44] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

ClickFlow

HubSpot

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In episode #1370, we share four unorthodox social media hacks that will double your social traffic! Social media is not all about likes and retweets, it is also about comments! Learn this and more on today's episode as we help you increase your reach, engagement and ultimately your conversation rates!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 4 Unorthodox Social Media Hacks that will Double Your Social Traffic.
• [01:12] Doubling down on the all-important first window of time that a post is live.
• [01:53] Posting on multiple channels and making the most of your content.
• [02:43] The value of comments; asking questions takes your content so much further!
• [03:35] Using ego-bate to get more retweets and reach.
• [04:28] That’s it for today!
• [04:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Ben Horowitz

Andreessen Horowitz

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In episode #1369, we share five secrets to growing your e-commerce sales and paid advertising! This list of tips and tricks can take you from moderate to booming and they really are pretty straightforward and easy! Tune in to hear about product reminders, one time offers and more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Secrets to Growing Your E-commerce Sales and Paid Advertising.
• [00:32] Re-marketing customers through video advertising.
• [01:13] Product reminders through text-messaging and email.
• [01:40] Notifications around stock numbers; creating a sense of urgency helps!
• [02:35] Customer data platforms to maximize your business' reach and scope.
• [03:15] One time offers for e-commerce: up-sells upon checkout!
• [04:26] That’s it for today!
• [04:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Fabletics

Kate Hudson

Hull

Lytics

OTO Script

Russell Brunson

Traffic Secrets

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In episode #1368, we share five tips to increase your click-through rates. Higher click-through rates mean more traffic, more data and better opportunities to grow, all things that you should want for your business, today! Tune in to hear about updating posts, powerful copywriting, refreshing ads and more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Tips to Increase Your CTR!
• [00:59] Updating the dates on your posts to boost your numbers.
• [01:31] The reason for higher click-through rates; ranking on search engines.
• [02:07] Evoking curiosity and using suggestive and interesting titles to lure in visitors.
• [02:35] The power of copywriting and how to persuade the human mind.
• [03:07] How to go about on-SERP SEO; enticing an audience to visit your site.
• [04:03] Using FAQ Schema markup; drawing more attention and high ranking.
• [04:45] Avoiding ad-fatigue through rotating and refreshing things. 
• [05:31] That’s it for today!
• [05:35] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

ClickFlow

Breakthrough Advertising

The Boron Letters

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In episode #1371, we tell you how to start a wildly successful podcast from scratch in 2020! With more people staying home with more time on their hands, now is a better time than any to build a podcasting platform for your business! Tune into this episode to hear how you can use data, keywords and a bunch of helpful tools to get out there and capture a huge audience!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Start a Wildly Successful Podcast from Scratch in 2020.
• [00:37] Why now is a better time than any to start a podcast!
• [01:30] Interesting current data from the podcast world.
• [02:32] Ease of entry with standard tools on your computer or phone.
• [02:58] Showing an audience all your episodes for more traffic!
• [04:24] The importance of keyword research to find relevant terms.
• [04:44] Finding trending topics to discuss and boost traffic.
• [04:55] Shorter, daily episodes versus longer, less frequent posts.  
• [05:21] Using the facility of show notes as a means to higher ranking.
• [06:08] There's not too much to podcasting; why not give it a try?
• [06:32] Sticking it out and reaping the rewards after some time.
• [06:53] That’s it for today!
• [06:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Hot Pod News

QuickTime

Libsyn

Spotify

Transistor

Ubersuggest

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In episode #1366, we give you seven tools that will help push you through the tough times! In the current global pandemic, we know that things in your business are probably taking a bit of strain so we decided to share this list of affordable tools that can make things that little bit easier. From email marketing to optimized routines, you are going to want to check these out! Tune into hear about how you can make it out the other end intact and thriving! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Tools that Will Help Push You Through the Tough Times.
• [00:41] Cutting costs on software through AppSumo!
• [01:03] ClickFlow's Content Decay feature for recovering traffic.
• [01:26] Free help from ProfitWell around your data and analytics.
• [01:41] Affordable email marketing with SendFox.
• [02:09] Neil's own Ubersuggest and the offer he has on it at the moment.
• [02:22] Optimizing your day and better time management with RescueTime.
• [02:51] Screen casts and simpler demonstrations using Loom! 
• [03:33] That’s it for today!
• [03:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

AppSumo

Content Decay

ClickFlow

ProfitWell

SendFox

Ubersuggest

RescueTime

Zoom

Loom

Slack

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In episode #1369, we talk about how to attract and close your first six-figure consulting deal! As we sit in the midst of the coronavirus pandemic, consulting and side-hustle work is more important than ever, so we thought we would give you a little help in finding that amazing deal you have always been hoping for. Tune in to hear about where to look, how to reach out and what to offer, in order to get it done!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Attract and Close Your First Six-Figure Consulting Deal.
• [00:39] The current job climate and why this topic is so relevant right now.
• [01:02] Eric's experience as a SEO strategist trying to add more value.
• [01:55] Reaching out through multiple means and finding clients.
• [02:51] Looking at recently funded companies and contacting them to help.
• [04:26] Getting into the psyche of CEOs and investors.
• [05:54] That’s it!
• [05:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Brick Media

Data.com

Salesforce

Quora

Upwork

Crunchbase

PitchBook

TechCrunch

Zynga

Loom

Mixmax

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In episode #1374, we talk about how you can skyrocket your search traffic without spending a cent! With more and more people staying home and spending time online, it is up to you to make sure they visit your site, and in today's episode we show you how! Tune in to hear about refreshing content, news-jacking and power-pages!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Skyrocket Your Search Traffic Without Spending a Cent.
• [00:35] Increases in users spending time online at the moment.
• [00:54] Updating your pages that have been doing well recently.
• [01:20] How ClickFlow can help you improve your keywords and up your numbers.
• [01:39] The idea of news-jacking; creating a widget that services a need.
• [02:27] Finding trends and creating content on those subjects.
• [03:14] The usefulness of power-pages for consolidating your traffic to a single point.
• [04:21] The crazier the design, the harder it is to update!
• [04:37] That’s it!
• [04:39] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

ClickFlow

Google Trends

BuzzSumo

Brian Dean

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In episode #1373, we talk about how you can find a job during tough times. As many people lose their jobs and unemployment rates skyrocket, there are still ways to find work. You may not find your dream job right now, but something is better than nothing! Tune in to hear about following the money, providing value and building relationships that can be capitalized on!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Get a Job During Hard Times.
• [00:31] The current, unprecedented rates of unemployment in the US.
• [01:29] Companies that are currently hiring despite the crisis!
• [02:19] Reaching out, offering value and building rapport quickly.
• [02:44] Using your skillsets and applying them to a venture-funded company.
• [03:04] Ways to find companies that could use your help at this point in time.
• [04:09] That’s pretty much it for this episode!
• [04:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Goldman Sachs

Amazon

CBS

Walgreens

Instacart

Walmart

We Work Remotely

Upwork

Freelancer

Crunchbase

Candor Hiring Freezes

Bird

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In episode #1366, we talk about the best type of content to create during rocky times! As the landscape continues to shift and change with the uncertainty of the coronavirus pandemic, it is important for your business to stay agile and responsive. Tune in to hear how you can adapt your content to suit the current situation!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Best Type of Content to Create During Rocky Times.
• [00:35] Responding to the current climate and the difficult circumstances in which we find ourselves.
• [01:08] The helpful service of well-presented, useful data.
• [01:51] Looking at the last year of trends to point you in the right direction.
• [02:40] Using Twitter, Ahrefs and BuzzSumo to explore trends and content.
• [03:15] Neil's early coronavirus blogpost and its popularity.
• [04:01] Creating infographics and creating links to the original source.
• [04:20] The list of priorities at the moment and appealing to what people need now. 
• [05:02] Remaining flexible and responding to the specific day.
• [06:04] That’s it for today!
• [06:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

ProfitWell

Within

Ahrefs

BuzzSumo

Infogram

Canva

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In episode #1365, we talk about how your business can survive during the coronavirus. As the global pandemic grows in scope and seriousness there is no longer any doubt that this will massively affect all businesses. Tune in to hear our suggestions of measures you can take today in order to stay afloat!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Your Business Can Survive During The Coronavirus.
• [00:37] Placing this conversation within the continuum of the virus and our episodes on the subject.
• [01:09] Applying for small business financial aid and disaster relief from the government.
• [01:51] Staying in the know and up to date on information and resources.
• [02:36] Cutting costs and renegotiating your contracts and wages.
• [03:27] The best ways to let people go from your company and lead well.
• [04:45] Checking your leading indicators; sales conversations and conversions.
• [05:29] Get flexible; now is the time to rethink your offers and opportunities for the short term. 
• [06:20] That’s it for today!
• [06:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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In episode #1364, we share the five social media strategies that you should stop doing in 2020! Social media platforms are constantly evolving and that means your strategies need to too. What worked last year or even last month might not be effective today. From posting to links to repurposing content across platforms, we give you the lowdown on what should be flushed from your practice! Tune in to hear about what really works, now!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The 5 Social Media Strategies That You Should Stop Doing in 2020.
• [00:32] Output for output's sake; you need an audience to have reach.
• [01:13] Links do not work as well as they used to!
• [01:48] Losing track of your numbers — you need to keep an eye on your analytics.
• [02:32] Reusing content from different platforms; post manually on each!
• [03:30] Lack of engagement and response breaks down the goal of community building.
• [04:12] That is it for today!
• [04:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Gary V

Sprout Social

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In episode #1363, we give you five SEO strategies you should stop using in 2020! From buying links and product pages to publishing content for the sake of it, these are no-nos in today's marketing world, so beware! Tune in to hear which strategies you should stop wasting your time on!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The 5 SEO Strategies You Should Stop Doing in 2020.
• [00:34] Why buying links is outdated and a waste of time.
• [01:20] Publishing content for the sake of it; you need to stand out.
• [02:17] It's not about word count, it's about quality! Stop counting words!
• [03:20] Don't disrupt the user experience, keep it smooth and user-friendly.
• [04:07] Staying away from product pages; those days are gone.
• [05:16] That is it for today!
• [05:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

OLAY

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