Marketing School - Digital Marketing and Online Marketing Tips

In episode #1362, we share Neil's favorite new growth strategy of 2020 so far! A recent experience filming a video on a boat with Rovert Herjavec showed Neil the power of the stars. If you can attach a big name to your product and marketing, conversion rates go through the roof. Neil has found that Cameo is a great way to easily access celebrities without much work or many middlemen, tune in to hear all about it!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Neil's Favorite New Growth Strategy of 2020 So Far.
• [00:32] The video that taught Neil a big lesson about conversion rates.
• [02:01] Using Cameo to get great celebrity affiliations!
• [02:35] Using this strategy on a smaller scale with your own staff and friends.
• [03:04] That’s it for today!
• [03:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Robert Herjavec

Shark Tank

Money Map Press

Kylie Jenner

Kylie Cosmetics

Cameo

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In episode #1361, we share Eric's favorite new growth strategy of 2020 so far! Eric has been testing the power of podcasting for a while now and is seeing just how far he can take this medium into monetization and beyond. With tools like Supercast, there are ways that you can turn loyal followers into paying subscribers and the results are almost in! Stay tuned to find out more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Eric's Favorite New Growth Strategy of 2020 So Far.
• [00:44] Continual testing with podcasts; subscription, advertising and events.
• [02:15] The macro strategy for getting paid subscriptions to a podcast.
• [03:07] What you can do to help Eric in his testing!
• [03:21] That is it for today!
• [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leveling Up

Supercast

Kylie Jenner

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In episode #1360, we share seven simple tricks for running more profitable ads. Wherever you are placing your ads, you are going to want to check out these easy strategies for improving your clickthroughs and conversions. Tune in to hear about social media stories, retargeting, educational content and more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Simple Tricks for Running More Profitable Ads.
• [00:32] Running engagement ads first! Increased clickthrough rates are exponential!
• [01:16] Using landing page content on social media stories.
• [01:55] The importance of retargeting on different platforms and focussing on reach.
• [02:35] Using different pitches and pages when retargeting an audience.
• [03:30] Refreshing ads quickly and batch production of your content.
• [04:12] Using educational content and product pitches within this.
• [05:10] Finding inspiration for your advertising from the best out there!
• [06:04] That is it for today!
• [06:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

OLAY

Facebook Ad Library

Swiped

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In episode #1359, we give you five tools to help you run a remote team. In the midst of the coronavirus pandemic, working remotely is a more important topic than ever before, so we wanted to give you these five things to boost your ability to excel! From communication tools and note-taking to project management and beyond, tune in to get it all! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The 5 Tools You Need to Run a Remote Team.
• [00:34] The current remote climate and what this means for businesses.
• [01:38] The great service provided by Zoom!
• [02:32] Downturns in the economy and why they are never what you expect.
• [03:10] Communication and connection on Slack and Microsoft Teams.
• [03:42] Flexible and improved note-taking on Notion.
• [04:12] Project management on platforms such as Asana.
• [04:56] Feedback and connection to the pulse of organization through 15Five. 
• [05:51] That’s it!
• [05:54] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Zoom

Slack

Microsoft Teams

Skype

Notion

Evernote

Asana

15Five

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In episode #1358, we share five unusual hacks to convert more inbound traffic into customers for your business! From surveys and freemium experiences to retargeting and pic snippets, these are all worth you attention. Tune in to get these strategies that you may not have heard of yet.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Unusual Hacks to Convert More Inbound Traffic into Customers.
• [00:44] Using surveys to funnel traffic on your site to specific campaigns.
• [01:34] Creating a freemium experience with exciting elements and features.
• [02:35] Everywhere retargeting; higher conversion rates and lead generation.
• [03:40] Pic snippets for better email open rates.
• [04:15] Customer data platforms and weaponizing your collected data!
• [05:31] That’s it for today!
• [05:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

The Ask Method

Ryan Levesque

Bucket.io

Hull

Clearbit

HubSpot

Outreach

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In episode #1357, we give you seven new and emerging growth channels that aren't saturated yet! We talk about tools, social platforms, podcasting and more. There is so much out there that you can utilize for your company's growth, so listen in to hear how you can get your numbers way up!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 New and Emerging Growth Channels That Aren't Saturated Yet.
• [00:36] Leveraging the power of tools; acquiring new customers affordably.
• [01:05] The power of LinkedIn and its organic reach!
• [01:47] Using landing page content for stories on social media platforms.
• [02:34] Podcasting versus blogging; it is still a great time to start.
• [03:44] Expanding your geographic reach; new regions means more money.
• [04:18] Customer data platforms and creating a marketing machine from what you have.
• [05:06] Using live platforms for selling as well as education. 
• [05:54] That’s it for today!
• [05:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

HubSpot

Grader

Ubersuggest

John Lee Dumas

Pat Flynn

Ahrefs

Upwork

Hull

Lytics

Tai Lopez

Grant Cardone

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In episode #1356, we share five ways to stand out and get noticed as a marketing employee! From writing out great content to fearlessness and work on the side, these are the five things to get you a raise and a promotion. Tune in to hear how you can get ahead of your peers and up your game!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Ways to Stand Out and Get Noticed as a Marketing Employee.
• [00:36] The interest in boosting your career; the reason for today’s topic!
• [01:04] The power of writing in sharing your particular type of thinking.
• [02:00] Coming up with new and fresh marketing strategies to use at your company.
• [02:53] Fearlessness in the face of a challenge; speaking out and using research.
• [03:51] Finding ways to cut costs and save money.
• [04:35] Bringing in learnings from a side-hustle to your main employer!
• [05:24] That is it for today!
• [05:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Gary V

Andrew Chen

Law of Shitty Clickthroughs

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In episode #1355, we talk about how to rank your content on a new website for less than one thousand dollars! When starting out with a new site, it can be tricky to get higher up in search engine rankings at first, but with these few strategies and simple tools, you can get there in no time. Tune in to hear about renewing old content, converting existing content and using ego bait!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Rank Your Content on A New Website for Less than $1K.
• [00:41] Google's ranking system and which signals to boost for them.
• [01:17] Utilizing Google Search Console and making it easier for search engines.
• [02:07] Finding articles to convert into infographics for more links.
• [02:48] Content Explorer on Ahrefs; searches for traffic-heavy keywords.
• [04:04] Renewing decayed content and boosting dropping traffic.
• [04:41] Using ego bait to reach out to powerful people in a particular space.
• [05:29] That’s it!
• [05:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Yoast SEO

All in One SEO

Rank Math

WordPress

Google Search Console

BuzzSumo

Ubersuggest

Dribbble

Ahrefs

Backlinko

Exploding Topics

Content Decay

ClickFlow

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In episode #1354, we talk about when you should go beyond basic SEO tactics. This means creating things like tools and widgets, using some helpful plugins, posting linkable content and more! Tune in as we unpack the ways that you can take your traffic and reach that much further with these advanced strategies!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: When to Go Beyond Basic SEO Tactics.
• [00:35] What do we mean by the term 'basic SEO tactics?
• [01:01] A great SEO plugin for WordPress that you should be using!
• [01:20] Going above and beyond what everyone else is doing.
• [01:55] The power of building a tool or a widget; finding something that you can provide.
• [02:55] Linkable content; the work that goes into infographics.
• [03:29] Using a 'power page' to up your ranking in many different areas.
• [04:10] Transcribing and translating content to reach different markets. 
• [04:36] Updating old content to keep it alive and ranked.
• [05:08] A-B testing your title tags for increased traffic and more persuasion.
• [05:29] Using FAQ Schema and covering all your bases on Google.
• [06:14] That is it for today!
• [06:17] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

WordPress

All in One SEO

Omni Calculator

HubSpot

Ubersuggest

Backlinko

Ahrefs

Content Decay

FAQ Schema

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In episode #1353, we discuss all the reasons why you should start a side hustle to level up your marketing skills. While some employers prohibit employees from doing work on the side, it can be a significant advantage to any company. Tune in to hear why employers should grab the opportunity to invest in upcoming entrepreneurs! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Should You Start A Side Project to Level Up Your Marketing Skills? [00:36] Thoughts on allowing employees to have side hustles.[00:52] Why we encourage side hustles at Single Grain.[01:09] Feel good if your employee ends up leaving you to pursue their side hustle full-time. [01:34] Wanting the best for people even if it doesn’t produce the best outcome for you.[01:44] A side hustle is the best way to learn marketing because you are keen to experiment. [02:02] Find a job that gives you the autonomy to experiment and allows you to fail. [02:59] Keep in mind that people will make more effort to learn things they care about.  [03:35] People will apply what they learn to your business, and thus you benefit indirectly. [04:25] Employers should see potential entrepreneurs as people worth investing in. [04:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Marketing School

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In episode #1352, why this is the number one reason why your traffic is not growing! Our biggest message is that marketing channels become crowded so to keep being different you need to use an experimentation/innovation model. By applying this strategy you can test the waters before taking big shots at differentiating yourself. Hear more by tuning in today.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why This is the Number One Reason Why Your Traffic is Not Growing.[00:33] The idea that all good marketing channels eventually become less effective.[01:15] Rejuvenating a marketing channel by conducting mostly failed experiments.[02:51] Conducting small experiments that lead to large innovations.[03:47] Why people don’t grow: they aren’t taking big enough shots.[04:06] Getting into the mindset of experimentation, or else.[04:22] That’s it for today![04:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Andrew Chen

TikTok

Instagram

‘The Law of Shitty Clickthroughs’

Andy Johns

Ubersuggest

Clickflow

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In episode #1351, we talk about the top seven marketing tools that you should pay for! We cover everything from back end analytics and CDP software to the best platforms for editing videos and finding templates on the cheap. Tune in to hear how you can make attractive campaigns and know exactly how they are doing!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Top Seven Marketing Tools that You Should Pay for.[00:35] Paying the price for the use of Sprout’s great reporting to plan based on its data.[01:03] Skipping expensive designer hires by using Canva templates.[01:37] Using Slack’s integration capabilities to shares insights with your team.[02:24] The effectiveness of videos; using frame.io for editing.[03:05] Webinar software capabilities enabled by Livestorm.[03:31] How Supermetrics acts as an API between ad platforms and Google Data Studio.[04:02] The automated CDP that Hull enables.[05:00] That’s it for today![05:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Sprout Social

Canva

Slack

GA Insights

Asana

Frame

Livestorm

Supermetrics

Google Analytics

Google Data Studio

Hull

Clearbit

Outreach

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In episode #1350, we talk about how you can hire incredible designers for cheap! We touch on pointers like reaching out to designers in countries with a lower cost of living, what platforms to use, and all the different ways you can vet one to see if they are a good match! Get it all right here!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How You Can Hire Incredible Designers for Cheap.[00:33] How to reach out and confirm designers on Dribble or Behance.[01:08] Finding permanent designers in areas where the currency is weaker than the US.[01:49] Using filters to vet designers on Upwork.[02:40] The value of paying your regular designer per project vs per hour for quality control.[03:49] A pro tip: use Dribbble’s talent program to find new designers you didn’t know before.[03:58] Testing designers with small initial projects using clear descriptions.[04:39] The more similar a designer’s past work to your brief, the better they will do.[04:55] That’s it for today![04:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Dribbble

Behance

Instagram

99designs

Upwork

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In episode #1349, we talk about where social media marketing is headed in 2020 and beyond! We look at the rise of stories, moving away from landing page conversion and why you should be pumping all your money into video! Tune in to get the latest for your social media strategy!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Where Social Media Marketing is Headed in 2020 and Beyond.[00:36] The increase of the concept of stories across the different platforms.[00:55] Monetization will move from landing pages to native social media pages.[01:50] The gift of working your sales pitch into normal copy and conversation.[02:57] Increases in conversion numbers when utilizing cheap influencers.[05:02] The importance of video; better relatability, conversion and engagement.[05:29] Spending a small amount of money every day to boost your reach.[06:02] That’s it for today![06:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Traffic and Funnels

Seinfeld

Cameo

Kim Kardashian

FameBit

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In episode #1348, we share seven crazy sales tactics that work surprisingly well! From personalized webinars and cold texting people using their first names to the idea of the 'dream 100', we cover some great ways to boost your sales. Tune in to hear how these can help your business and get you ahead.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Crazy Sales Tactics that Work Surprisingly Well.[00:34] Personalized webinars and reaching out to specific companies with solutions.[01:31] Using PicSnippets to trick people into opening a link you want them to access.[02:19] Retargeting based on reach and boosting traffic and action.[03:24] Cold texting with someone’s name to improved response rates.[04:53] Laying out your dream people to work with and giving direction to your work.[05:25] Calendarising calls and appointments to increase show-up rates.[06:10] Dinners and events to make connections (after coronavirus!). [07:13] That’s it for today![07:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Ubersuggest

PicSnippets

Twilio

Dream 100

Calendly 

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In episode #1347, we talk about how you can write a very effective chat marketing sequence! Chat is proven to do well with converting people, especially when it comes to a product, so we are going to talk about how to structure it to get the conversion results you’ve been looking for. We cover how to funnel a customer down on web-based chat experiences and the value of educational pitches when it comes to text-based ones. Enjoy!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How You Can Write a Chat Marketing Sequence that Works.[00:33] What is chat marketing? Chat-based platforms that convert![01:44] Web-based chat tactics: firstly find out the reason a customer has visited your website.[02:39] Mapping which of three main activities a visitor can be funneled down into.[03:11] Making the transition from bots to human-assisted smooth by using LTVplus.[03:48] Text-based strategies: the first message should be the ‘first name question mark’.[04:27] Make the chat educational: customers want a problem solved.[04:51] Increases in Ole’s ROI and conversions after releasing an educational article.[07:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

ManyChat

MobileMonkey

Twilio

Intercom

Drift

LTVplus

Ole Henriksen

Google Ads

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In episode #1346, we talk about Neil’s crazy Instagram strategy for 2020! Eric had his turn on the last one and now it’s time to hear from Neil! This great tip session includes the results of a testing process Neil has been conducting to find out which content types get the best responses. The main takeaway from today is using Instagram’s Live format to drive web traffic and how to optimize that process. Don’t miss today’s tips to get your Instagram popping in 2020!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Neil’s Crazy Instagram Strategy for 2020.[00:53] One step further than the Instagram carousel: the LinkedIn carousel![01:00] The result of Neil’s content testing: people respond to family-related content.[01:32] Driving leads to your website using Live rather than Instagram posts.[02:50] Using the Q&A format rather than spitballing in Live sessions.[03:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Neil Patel on Instagram

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In episode #1345, we talk about Eric’s crazy Instagram strategy for 2020! By crazy we don’t mean going out there and doing anything that outlandish, but simply that these tips will have crazy good outcomes if implemented! We highlight things like using peer carousels, how to accurately run contests to reach the right audiences, and ways to repurpose content to put it to maximum use. Tune in for all the best Instagram strategies for 2020!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Eric’s Crazy Instagram Strategy for 2020.[01:06] The use of carousels which have proven to up engagement with posts.[01:34] Using guest carousels in which a friend posts your carousel their account.[02:25] When running contests, make the prize geared towards those you intend to reach.[03:30] Better CPA which can be gained through Instagram story ads.[04:09] Repurposing YouTube content to share to other platforms.[04:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Eric Siu on Instagram

Chris Do on Instagram

RafflePress

KingSumo Giveaways

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In episode #1344, we advise you on approaching your marketing in times of uncertainty. Rather than making irrational decisions based on fear, keep doing the things that have already proven to work and keep going it as long as you are making a profit. Tune in to hear why it’s wiser to keep investing in your business than turning to the stock market in times of crisis. 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What To Do with Your Marketing In Times of Uncertainty. [00:39] Marketing is ROI-centric so do not let the economy throw you off. [01:16] If you spend $1 and make $2 – it’s still worth your while! [01:36] Look at the data instead of responding irrationally to fears.[01:45] Make sure Google Analytics or Google Data Studio is set up correctly.[01:57] VCs look for a formula when deciding whether they want to invest. [02:21] Why you should rather invest in your business than the stock market. [03:06] Go back to the basics and double down on what works. [03:29] As long as you continue to see a profit, the economy should not worry you. [03:50] Dial down the experiments and pull in the guaranteed profits. [04:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Google Analytics 

Google Data Studio 

Tesla

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In episode #1343, we compare making content for specialist versus generalist audiences. Big brands have the budgets and other resources to do well with generalist content, but for smaller companies, it is best to specialize and focus on a very specific market. Tune in to hear how you can also increase your revenue through subscriptions by opting for content that speaks to a niche audience. 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Generalist vs. Specialist: Who You Should Make Content For and Why. [00:39] What we mean by “generalist” and “specialist” and examples of each. [01:32] Why the majority of those listening should specialize as much as possible. [02:26] Specific content that targets specific problems will end up performing better.[03:00] The traffic to specialized blogs and podcasts seems to be increasing too. [04:05] The more you specialize, the more you can ask for subscriptions. [04:39] The many benefits of focusing on a specialist audience rather than a generalist one. [05:05] That’s it for today![05:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

The New York Times

The Atlantic

The Information

Hot Pod News

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In episode #1342, we share how Google might be stealing half of your potential traffic and how to get it back. The key is to diversify by having several different channels through which traffic can flow and thus not relying solely on SEO. Tune in to hear how you can keep gaining traffic despite Google’s competing efforts! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Google Might Be Stealing Half Your Traffic and How To Get It Back. [00:53] A recap of Jumpshot’s study about SERPs and Google redirecting traffic.  [01:45] Keep in mind that Google will continue to direct traffic for their benefit. [02:11] Stick to the fundamentals and best practices like driving traffic through SEO. [02:21] Focus on your own destiny by creating something independent of other channels. [03:02] Diversify and go omnichannel so that you have several streams of traffic. [03:41] Optimize what you are ranking for or the text in your featured snippet.[03:45] Consider optimizing your title and meta description by using Clickflow.[04:06] Test out your copy and make it as persuasive as possible using Twitter. [05:12] How the FAQ page schema can improve your ranking and increase traffic. [06:30] That’s it for today![06:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

SparkToro

Rand Fishkin

Moz

Ubersuggest

Clickflow

Google Search Console

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In episode #1341, we share four secrets to rapidly increase your traffic with long-tail SEO. There are several resources and tools that can help you find relevant keywords and thereby improve your SEO. Tune in to hear how monitoring the performance of your posts can help you to remain proactive! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Four Secrets to Skyrocket Your Traffic With Long-Tail SEO. [00:33] Look for all the related keywords that people are searching for. [01:13] Blend the keywords in with the rest of your text so that it flows well. [01:26] Monitor the traffic from your high and low performing posts.  [02:00] Check out The Beginner’s Guide to SEO by Moz and structure your content this way. [02:50] Use power pages and pillar pieces and how they differ. [03:31] The tools you can use to find keywords and add them to your content. [03:55] That’s it for today! [03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Content Decay

Clickflow 

The Beginner’s Guide to SEO by Moz 

Backlinko

Ubersuggest 

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In episode #1340, we share how you can safeguard your marketing during an economic downturn. A crisis like the COVID-19 can have an astronomical impact on the economy, but if you make smart decisions now, you can thrive in a recession while everyone else is having a hard time. Tune in to hear why this is not a time to invest in long-term strategies and why you should stockpile as much cash as possible. 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Safeguard Your Marketing During An Economic Downturn. [00:31] The impact that COVID-19 is having on the global economy.[01:01] Even if your company is not being affected, the stock market is. [01:11] Avoid investing in long-term strategies and focus on anything related to performance.[01:48] During the previous recession, budgets shifted from TV ads to pay-per-click. [02:12] Be sure to diversify and go omnichannel and keep doing SEO and content marketing. [02:33] A downturn is no time to test out new unproven channels.[02:50] You might have a bigger pool of talented employees and get them at lower costs. [03:05] Mergers and acquisitions will go for better deals. [03:39] Stockpile cash so that you can act quickly when the recession is over. [04:28] Have contingency plans in place and cut on nonessential expenses. [05:27] When things are uncertain, there are opportunities for you to thrive. [05:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Warren Buffet 

Antifragile 

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In episode #1339, we discuss how you can maximize the revenue you make from podcasting. Rather than simply focusing on all the direct ways you can monetize your podcast, think about the various indirect ways that your podcast can increase your revenue. Tune in to hear how doing affiliate marketing for other companies can be an easy way to make your show more profitable! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Maximize Your Revenue From Podcasting. [00:43] When you should start thinking about making revenue from your podcast. [00:59] How you can make money by running ads on your show.[01:25] Think about linking a high-ticket event to your podcast. [01:45] Use the opportunity to pitch any product or service your sell in your company.[02:35] Consider all the indirect ways your podcast can make you money. [02:53] How Supercast can help you create subscriptions for your podcast. [03:38] Do affiliate marketing for other products and services to get a cut of their sales.  [04:04] Test out all the strategies but avoid spending too much on any one of them. [04:24] That’s it for today![04:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leveling Up Podcast 

Supercast

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In episode #1338, we talk about how to really get your site ready for voice search! We have already covered just what a big deal voice search is and will be in the near future. It is already making up a large portion of the way that users are interacting with search engines. Tune in today to hear about how you can make the most of these developments in order to increase your ranking and traffic.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Really Get Your Site Ready for Voice Search.[00:35] We know voice search is a big thing, how can it work for you?[00:53] Getting a featured snippet; aiming for rank zero![01:41] Keeping your answers short and to the point for increased ranking.[02:05] Domain authority and starting with the basics of SEO.[02:44] Monetizing your voice search traffic using tools like Jetson.[03:04] Using your ranking to creatively include your brand in results.[03:45] That’s pretty much it for today![03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Jetson

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In episode #1337, we talk about how original research can supercharge your content marketing! Creating content based on your own findings and research has proven to increase traffic and backlinks over recycled and old data available elsewhere. Tune in to hear how conducting these studies and posting them in the right way can boost your business!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Original Research Will Supercharge Your Content Marketing.[00:35] What do we mean by original research in this context?[01:19] Once the data has been collected and compiled, post something accessible.[01:41] The increase in backlinks when using original data over someone else's.[03:33] Look for hot topics; you want to write about things that people want to read![04:01] Data points often signal utility to readers and will get more clicks and traffic.[04:37] Well-presented data; graphs and graphics with tools like Canva.[04:52] Outsourcing this job to others if you do not have time to do it yourself! [05:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

ClickFlow

Backlinko

Ubersuggest

Ahrefs

Canva

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In episode #1336, we chat about how AI will impact the future of digital marketing. Artificial intelligence is arguably the biggest looming area of modern technology and the future of this field of development will undoubtedly have a huge impact on the course of human history. This will translate into the marketing field as well, with companies being about to offer increasingly impressive services thanks to the data-ingesting abilities of AI systems. Tune in to hear all about it!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How AI Will Impact the Future of Digital Marketing.[00:35] The current AI climate and big players in the game right now.[01:26] Smart devices, IOT and increasingly integrated systems.[03:01] The abilities of machines to sift through massive amounts of data.[04:23] Suggested products and service; leveraging your tastes and those around you.[04:52] How this translates into the marketing game right now.[05:38] That’s pretty much it![05:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

SoftBank

Masayoshi Son

ClickFlow

TensorFlow

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In episode #1335, we share seven places that you should invest in as a digital marketer. Investing in people, branding, and education is almost always guaranteed to deliver an ROI. Tune in to hear why email and webinars are not dead but still worth the investment!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Places to Invest As a Digital Marketer. [01:07] Invest in people and consider how you can delegate tasks to scale your business. [01:55] Prioritize branding, whether a personal or corporate brand. [02:35] Go omnichannel so that all your eggs are not in one basket. [03:19] Start investing in education through conferences and meetings with likeminded people. [03:55] Don’t be afraid of putting money towards ads if you have a working funnel. [04:18] Choose a reputable email provider that allows you to regularly scrub your list. [05:09] Why it is still worth doing webinars and teaching people. [06:13] That’s it for today![06:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Kylie Jenner

Kylie Cosmetics

ConvertKit

SparkPost

Mailchimp

Livestorm

EverWebinar

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In episode #1334, we discuss seven common mistakes people tend to make when it comes to Facebook ads. Selling through your educational content is a better strategy than simply directing prospects to your product page, and keeping your ads fresh and alternating them is sure to capture the attention of your target audience. Tune in to hear how video can help you achieve your Facebook marketing goals! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Deadly Facebook Ads Mistakes to Avoid in 2020. [00:36] Take advantage of lookalike audiences on Facebook.   [01:29] Do not send customers back to the same landing page that they did not convert from. [02:18] Be sure to think through your funnel carefully. [03:23] Sell through your educational content rather than take people directly to a product page.[04:24] Keep your ads fresh by putting out new ones frequently and alternating them. [05:30] Don’t be afraid of using video ads – it outperforms image and text-based ones.[06:10] Ensure that you target broadly enough.  [06:53] That’s it for today![06:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Olay

Traffic and Funnels

Sam Ovens

Marie Forleo

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In episode #1333, we talk about five proven marketing emails you need to be sending your list today! From resending unopened emails to annual surveys and holiday offers, we give you five essential things that you can do today to boost traffic and revenue. Tune in to hear what they are and get things moving!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Proven Marketing Emails Your Need to Be Sending Your List.[00:34] Asking your list questions, preferably with a yes or no answer.[01:17] Scrub your list about once a quarter; find who is active and who is not.[02:00] Sending out offers and linking these to special occasions and holidays.[02:23] Annual surveys and getting feedback from your audience.[03:08] Resend emails to recipients who have not opened the first one![04:02] That’s it for today![04:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

ConvertKit

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A Weird Growth Experiment!

In episode #1332, we talk about a weird growth experiment that Neil carried out in which he vastly improved his wardrobe and started dressing really smartly. Neil wanted to see if he could up his conversion rates by spending a lot more money on high-end clothing. Tune in to hear about the lessons he learned and the influence that they way you dress can have on your business!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: A Weird Growth Experiment.[00:38] Neil's experiment with dressing more nicely and charging higher prices.[01:23] The types of clothes that Neil wore and how he picked them out.[02:20] How Neil dresses now and the importance of showing up nicely.[03:00] Neil's experiences before and after purchasing expensive clothes.[03:55] Location-specific expectations around clothing and the role of age.[04:23] Eric's own experiences in the realm of attire and his thoughts on backpacks.[05:21] The lesson from today's episode, dressing well in your range! [05:52] That’s it for today![05:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Dolce & Gabbana

Tom Ford

Burberry

Reid Hoffman

Mark Zuckerberg

TUMI

Zara

Uniqlo

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In episode #1331, we are discussing what happens when you spend over one hundred million dollars a month on TV Ads! This is the story of Michael Bloomberg, the media and business mogul who is aiming for election. Tune in to hear how much coverage all that money can get you and how you cannot underestimate the importance of a clear message.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What Happens When You Spend Over One Hundred Million Dollars a Month on TV Ads?[00:33] The presidential elections and the amount that Bloomberg is spending on ads.[01:58] Comparing the four most prominent candidates at present.[02:22] Building awareness through spending money and the importance of a message.[04:36] The problems with an excessive ad-budget for your messaging.[03:20] That’s it for today![05:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Michael Bloomberg

Bernie Sanders

Elizabeth Warren

AdBeat

Donald Trump

Hillary Clinton

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In episode #1330, we chat about how Peloton turned a failing model around to become a billion-dollar business, using only one marketing tactic! That's right, we are talking about pricing. If your products or services are priced to high or too low your sales can easily suffer. Tune in to hear about ways to intelligently price your offers in order to maximize sales for your company and keep growing! 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Peloton Went from Failing to Becoming a Billion-Dollar Business Using One Marketing Tactic.[00:34] Quick information on Peloton and what the company offers.[01:09] The initial struggles that the founder of Peloton had with investors.[01:48] Too cheap or too expensive — both bad for sales.[02:39] The impact of intelligent pricing; signaling quality through the price tag.[04:17] Current prices on Peloton's products and financing options they offer.[04:50] Starting with high-end pricing and then moving down-market with cheaper items.[05:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

PelotonNike Allbirds Patrick Campbell Price IntelligentlyProfitWell Tomasz TunguzAffirmTesla

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In episode #1329, we talk about why Brandless failed and if this means the end of SoftBank. We explain what Brandless were, their presumable opposition to Amazon and reasons they ended up going bust. Tune in to hear the lessons we can learn from Brandless and similar stories of failure.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why Brandless Failed![00:35] The context; who was Brandless and what did they do?[01:24] SoftBank's past investments with Uber and more before Brandless.[02:55] Why Brandless failed; not figuring out the unit economics beforehand![03:47] The importance of proving a formula before diving in; slow and steady is best.[04:09] The story of SoftBank and the internal struggles and scandals.[05:11] That’s it for today![05:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Brandless SoftBank TechCrunch Uber Debt is Coming Blogpost Wall Street Journal WeWork Wag! OYO

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In episode #1328, we discuss where voice-search is going! We look at the current market landscape, the big players in the game and imagine what the imminent improvements will mean for user experience and increased traffic. To get to the latest on a big sector of the future market, make sure to tune in.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Where is Voice-Search Going?[00:32] The current landscape and where it might be headed soon.[01:22] Questions around how to capitalize on increased traffic.[02:03] Statistics on the current usage and ownership of voice-tech.[03:49] The voice experience, improvements and how it might begin to operate.[04:35] A new way to think about voice tech; looking at the example of mobile.[04:56] That’s it for today![04:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Alexa Apple Home Google Home Jetson

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In episode #1327, we talk about new features that Google Search Console has recently released! Google Search console is only going to get stronger, so now is a great time to get on it if you aren't already. We talk about how it shows you your overall site speed, the great Discover section, and some other new pieces that relate to mobile usability. Our conversation also covers how it will make your site more searchable and how schema mark up is broken into subsections now. If you have software that leverages Search Console or if you're looking for a quick introduction to the platform, tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Some New Features that Google Search Console has Recently Released.[00:54] The new visibility of overall site speed and tweaking site speed using it.[01:54] AMP pages in relation to site speed and pages which support mobile.[02:10] How great the Discover section is, provided you get a lot of traffic.[02:27] New sections to take a look at: the APM section, mobile usability pages.[02:45] How Google will make your site more searchable to job seekers.[03:06] Other new features: a video section, structured data, site links, FAQ, etc.[03:45] Faster arrival time that search data is shown in and the ability to change the date range.[04:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Google Search Console Google Discover

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In episode #1326, we talk about how you should measure your SEO efforts. You can no longer build your company through one channel, whether pay per click, social media, or SEO, and it’s important to understand how to think about these things together as well as separately. We speak to different metrics that can be used to keep track of SEO, which offer varying degrees of accuracy. Our conversation also covers how the relationship between paid marketing and SEO can either work in your favor or not. Lastly, we share some of our favorite tools for interpreting data, so for this and a whole lot more tune in to today’s episode!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How You Should Measure Your SEO Efforts.[00:38] How modern SEO involves a multichannel approach to converting traffic.[01:18] Gauging SEO by looking at impression count, click count, revenue, and conversions.[01:51] Whether to combine SEO with other marketing or keep it as a separate channel.[02:07] Erroneously measuring SEO by rankings and keyword volume.[03:12] Looking at traffic vs conversions as a good way of measuring SEO.[03:18] Why looking at SEO blended with other metrics is inaccurate.[03:41] Correlations between paid and SEO; when one benefits the other and vice versa.[04:10] Tools for making use of your data: Google Analytics and Google Data Studio.[04:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Andrew Chen Google Analytics Google Data Studio

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In episode #1325, we talk about seven unconventional ways that we run our companies. There are so many different ways to organize and direct a company and we share just seven that have helped us gain some of the success we have experienced. Tune in to hear about remote-friendly offices, direct feedback, lunch and learns, and more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Unconventional Ways We Run Our Companies.
• [00:36] The hybrid-remote model and staying remote-friendly in today's economy.
• [01:10] Putting a CEO in place to run the ship and make sure things are working.
• [01:48] The usefulness and efficacy of direct feedback with your team.
• [02:45] Implementing a profit sharing pool for key members of your company.
• [03:41] Encouraging employees to have their own side projects for extra creativity.
• [04:12] Using 'lunch and learns' and taking on useful topics for the team.
• [05:25] The Jeff Bezos-inspired idea of memos for more thoughtful communication. 
• [07:00] Getting away from needless meetings and the impact of more time for client work.
• [07:58] That’s it for today!
• [08:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Acceleration Partners
• Jeff Bezos
• HackerNews

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In episode #1324, we talk about the difference between 'A', 'B' and 'C' SEO players! We all want the best team we can build and dead weight in your company is not only a waste of money but can also bring down the boat. Tune in hear how to find or become the best player possible!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Differences Between A, B and C Players SEOs.
• [00:55] What is a 'C' player and how does it apply to the SEO game.
• [02:31] The 'B' player definition and the place they hold in a team.
• [03:19] What makes an 'A' player? The priorities of high performers.
• [04:29] Testing new waters and changing the game in regards to SEO.
• [04:58] How attending conferences and finding community can up your level.
• [05:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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In episode #1323, we talk about how pricing can be one of your biggest levers. In crowded and competitive markets, you can use your pricing model as a way to get an advantage over your peers and capture the audience that is up for grabs. Tune in to hear some examples of how companies you know are doing this smartly!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Pricing Can Be One of Your Biggest Levers.
• [00:39] Examples of big companies using reduced rates to grow.
• [01:38] Understanding your market and pitching at the right level.
• [03:05] Pricing as a differentiator from competitors in a crowded market.
• [03:39] The biggest winners in the online startup game at the moment.
• [05:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Netflix
• Uber
• Disney+
• Amazon Prime
• Apple
• Jeff Bezos
• OptinMonster
• ProfitWell
• BareMetrics
• ConvertKit

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In episode #1322, we share advice for dealing with declining traffic. While the volume of traffic varies from month to month, there are means of ensuring that your traffic increases steadily over time. Tune in to hear how you can learn from your competitors and why you have to compare the performance of your different channels. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What To Do If Your Traffic Keeps Declining. 
• [00:30] While traffic is not always steady, it should not be declining for months on end. 
• [00:54] Don’t fret: declining traffic is a common problem.
• [01:01] Use Google Analytics or Google Data Studio to see which channels are declining. 
• [01:21] If your traffic is going down but your revenue is growing, there is no problem. 
• [01:47] See which of your top posts are losing traffic and take action. 
• [02:04] Keep your top pages fresh by adding some new content to them. 
• [02:37] See what your competitors are doing and experiment with new channels. 
• [03:33] Compare the channels that are performing well with those that are not.
• [04:04] Consider hiring an agency that specializes in traffic. 
• [04:36] Send out a survey to test the popularity of your content. 
• [05:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Google Analytics
• Google Data Studio
• Dr. Axe
• ClickFlow

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In episode #1321, we advise you on dealing with team members who are not leveling up as expected. Before simply firing someone, call them in for a few conversations and try to help them rise to their full potential. Tune in to hear how bringing in outside experts can help with the mentoring process!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What To Do If A Team Member Isn’t Leveling Up. 
• [00:37] On the topic of leveling up, check our Eric’s Leveling Up podcast! 
• [00:41] When someone is not improving or growing stronger over time.
• [00:51] Hiring someone and learning that they are not growing into new roles/responsibilities. 
• [01:14] It could also be that a person is failing to hit the required numbers. 
• [01:52] Having a straightforward conversation with an underperforming team member.
• [02:06] Calling someone in the second time and when it might be time for them to go.
• [02:18] Keep in mind that it takes some people longer to find their groove in a new role. 
• [02:44] Advice for talking to people during high-stake conversations. 
• [03:19] Lead with facts first and then say how you feel — no one can argue with emotions.  
• [03:30] Give people three chances and have the appropriate documentation in place. 
• [04:15] Check out Robert Glazer’s stuff on Mindful Transitions when letting someone go. 
• [04:38] Remember the employees have financial obligations and can’t just be cut off. 
• [05:15] What to do if someone is not leveling up but they have the potential for it. 
• [06:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Leveling Up 
• Crucial Conversations
• Robert Glazer
• Mindful Transition

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In episode #1320, we discuss the difference between optimization and innovation. While both of these growth strategies are powerful, they have an even greater impact when they are used together! Tune in to hear how Dropbox, Uber, and Salesforce created waves with optimization and innovation. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Difference Between Optimization and Innovation. 
• [00:38] A definition of optimization and relevant examples from the marketing world. 
• [01:30] Innovation: doing things that are outside the box – like Dropbox!
• [02:09] Think about innovation as disrupting the industry and messing up people’s plans. 
• [02:20] A good example of this kind of disruption is what Uber did to the transportation industry.
• [02:39] The exponential growth that happens when you combine optimization with innovation. 
• [03:00] The lack of innovation in the marketing tool and SEO world.
• [03:21] How Salesforce changed the landscape of CRM's with innovation. 
• [04:08] Read the optimization versus innovation article by Andy Johns. 
• [04:28] That’s it for today!
• [04:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Dropbox
• Ubersuggest
• Uber 
• Salesforce
• Andy Johns
• Article on optimization and innovation

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In episode #1319, we discuss whether influencer marketing works for B2B companies. While there are usually higher success rates for B2Cs, there is still an opportunity for B2Bs to benefit from this type of marketing – it’s all about finding the right influencers. Tune in to hear which tools you can use to find up and coming influencers! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Does Influencer Marketing Actually Work for B2B Companies? 
• [00:33] An example of B2B marketing: A marketing agency doing business with Uber. 
• [00:41] By the way, we are currently doing our Growth Accelerator in San Francisco!
• [00:50] How you can make influencer marketing work for B2B. 
• [01:32] Consider Andreessen Horowitz’s two influencers in the tech world. 
• [02:12] Many people have sought help from Neil because of his large audience. 
• [02:35] You need to find the right influencer to optimize this kind of marketing. 
• [02:52] Use tools like Social Blade to find up and coming influencers.
• [03:14] That’s it for today!
• [03:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Uber
• Kylie Jenner
• TechCrunch
• Microsoft
• Andreessen Horowitz
• DreamHost
• Social Blade

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• Neilpatel.com
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In episode #1318, we are going to talk about the top marketing geniuses to watch in the 2020. In marketing it is key to surround yourself with those are thinking outside the box, trying out novel ideas, and taking on the most creative approaches to the everyday marketing tasks. Stay tuned to hear our list of who we are following and why they are worth your time.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Marketing Geniuses That You Need to Pay Attention to in 2020.
• [00:33] Eric Siu: avid reader with a lot of information to offer.
• [01:09] Neil Patel: always tries new, unconventional things - choose non-consensus and right.
• [02:13] Ryan Bonnici: strategies on where marketing is going, the long-term view.
• [02:59] Syed Balkhi: entrenched in the WordPress ecosystem.
• [03:50] Brian Dean: tactical approach, testing new ways to grow without producing a lot of concent.
• [04:21] Yaniv Masjedi: building a good marketing team, and treating them like family.
• [05:02] Grant Cardone and Gary Vanerhuck: keeping a pulse on the social web.
• [05:35] Matthew Barby & Kevin Indig: understanding SEO and newsletters.
• [06:16] Russell Brunson & Ryan Deiss: implementing sales funnels and monetizing email lists.
• [06:56] Patrick Campbell: creative approach to content creation and customer response.
• [07:52] Erik Rivera: thinks outside the box with novel ideas.
• [08:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Ryan Bonnici
• G2
• Syed Balkhi
• WPBeginner
• OptinMonster
• Brian Dean
• Backlinko
• Yaniv Masjedi
• Grant Cardone
• Gary Vaynerchuck
• Matthew Barby
• Traffic Think Tank
• HubSpot
• Kevin Indig
• Russell Brunson
• Ryan Deiss
• Patrick Campbell
• ProfitWell
• Erik Rivera
• Honest Paws

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In episode #1317, we discuss the number one way to get noticed and promoted as a marketer within your company. Most high-level marketers are so good at what they do that they often break out and start their own companies. However, if you are looking to get promoted in-house, stay tuned to find out why it is crucial to show your worth and understand what it means to be an A-player on your team.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Number One Way to Get Noticed and Promoted as an In-House Marketer.
• [00:31] Understanding the three levels or three types of marketers.
• [00:57] Learning to notice problems, create solutions, and own it.
• [01:25] Importance of always having a reason behind why you deserve a raise.
• [01:58] Why the easiest way to get a promotion is by making your boss more money.
• [02:15] Adopting the mental model of being worthy of being paid more.
• [03:14] Getting noticed by saving your company more money.
• [03:29] How to be an A-Player in your company: proactive, solution-oriented, execution. 
• [04:18] Why the best marketers are often found running their own companies.
• [05:02] Choosing to be a long-term investor rather than a short-term investor.
• [05:44] That’s it for today!
• [05:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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In episode #1316, we talk about the five overlooked SEO tweaks that will ultimately help you grow your organic traffic faster. A lot of times we tend to forget about the organic growth we can gain by consistently repurposing and linking old content on our own blogs. Tune in as we go over these five simple tweaks you can apply today to grow your organic traffic in no time!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Five Overlooked SEO Tweaks That Will Grow Your Organic Traffic Fast.
• [00:31] Tweak #1: Look for Google pages that have a high impression count to tweak your title.
• [01:05] Tweak #2: Find three old blog posts relevant to your new piece and link to the new one.
• [01:42] Tweak #3: When updated older pieces of content, add new keywords.
• [02:12] Tweak #4: Make sure you have a sidebar on your blog - add in pillar pages.
• [03:21] Tweak #5: Make a power page - consolidate your existing content.
• [04:26] That’s it for today!
• [04:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Ubersuggest
• ClickFlow

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In episode #1315, we discuss which industries provide the most opportunities for digital marketing. Often times, it’s not about picking a specific industry, but rather knowing which trends to look out for as digital marketers. Stay tuned to this episode to hear more about what your core focus should be and why industry disruption is key.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s topic: Which Industries Have the Most Opportunities for Digital Marketing.
• [00:45] Why you should go after a disruptive trend rather than one specific industry.
• [01:52] Understanding why Health is an industry that is right for disruption.
• [02:02] The three waves of the Internet and how it relates to industry disruption.
• [03:21] That’s it for today!
• [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Uber
• Tripadvisor
• Steve Case
• AOL

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In episode #1314, we share seven simple hacks that can increase your mobile conversion rates!  From pages and apps to avoid, to boosting user experience and compatibility, we cover it all. Tune to hear how you can get your mobile site making you more money, today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Simple Hacks that Will Increase Your Mobile Conversion Rate.
• [00:32] Speed up your mobile website! User experience is important!
• [00:46] Why to avoid using AMP pages on your mobile site.
• [01:11] Using OptInMonster's TrustPulse to gauge whether people are buying.
• [01:25] Including an attractive offer in a bottom bar for mobile.
• [01:51] Creating a seamless experience from start to finish for your customers.
• [02:29] Aligning mobile and desktop experiences for high conversions.
• [03:09] Bonus hack! Tools for personalization for better user experience.
• [03:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• AMP
• OptInMonster
• Bounce Exchange
• Proof

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In episode #1313, we share how to scale your branded search traffic and stay within your budget! From Instagram to free tools and calculators, there are a bunch of ways you can get more traffic without spending a lot of your money. Tune in to hear the ways you can boost your visibility today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Scale Your Branded Search Traffic Without Spending a Fortune.
• [00:43] Using Instagram as a great way to grow a brand on a budget!
• [01:09] How free tools can aid your growth from your website.
• [01:46] Other tools and calculators that can boost your ranking and traffic.
• [02:02] Using a catchy name to increase searches and add to your profile.
• [02:50] Fostering patience for the results of these tactics.
• [03:04] Multipurpose brand names that might catch other keyword searches. 
• [03:46] That is it for today!
• [03:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Ubersuggest
• CodeCanyon
• 1kprojects
• Omni Calculator 
• Outgrow
• Backlinko

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