Marketing School - Digital Marketing and Online Marketing Tips

In episode #1312, we list five underrated marketing conferences that you should attend this year! Getting great marketing inspiration shouldn't be limited to strictly marketing conferences, so we look at five different places to be to get the most for your money and time. Tune in to hear about which five make our list!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Underrated Marketing Conferences That You Should Attend in 2020.
• [00:33] Why you should check out Traffic Think Tank Live in Miami in May!
• [01:08] Using TechCrunch's approach to disruption as a marketing strategy.
• [01:47] Baby Bathwater events and the array of personalities you will find there.
• [02:12] The amazing lessons in growth you can get from Affiliate World!
• [02:55] Paying the price and attending the TED conference for great perspectives.
• [03:58] That’s it for today!
• [04:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Traffic Think Tank Live
• Slack
• HubSpot
• TechCrunch
• Baby Bathwater
• Affiliate World
• TED
• Larry Page
• Ray Dalio
• Bridgewater

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In episode #1311, Neil shares what he would do differently if he had to start all over again in 2020. From his years of experience, he learned that tools tend to generate far better traffic than personal brands do, so it is worth creating or buying a tool to get quick traction. Tune in to hear how you can save time and money by going straight for a good product!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What We Would Do if Neil Was Starting From Scratch in 2020.
• [00:41] Why tools are so much better than content. 
• [01:05] Don’t worry about building a personal brand – a product is better.
• [01:40] Start off with a tool because paid advertising and SEO is expensive.
• [01:55] How a free tool ends up generating more traffic without having to market it.
• [02:28] Free products market themselves and are easier to do.
• [02:39] Go to CodeCanyon and buy a semi-decent tool in B2B or B2C. 
• [03:13] How Neil is now spending far more time and energy on tools. 
• [03:50] ClickFlow is proof that tools get more attention that personal brands.  
• [04:09] That’s it for today!
• [04:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Backlinko
• Brian Dean on LinkedIn 
• Tony Robbins 
• Gary Vaynerchuk
• Elon Musk on Twitter
• Bill Gates
• Ubersuggest
• CodeCanyon 
• ClickFlow

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In episode #1310, we give you some insight into what we would do if Eric had to start his whole business from scratch. Doing consulting work is a quick way to make cash and starting a podcast the best means of rebuilding your network. Tune in to hear how creating a course can be your ticket to success! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What We Would Do if Eric Was Starting From Scratch in 2020. 
• [01:06] Do consulting work to get some cash coming in to cover living expenses. 
• [01:22] Start a podcast first before you think about blogging and build your network this way.
• [01:46] Build a team around the consulting work and find a partner who will help you scale. 
• [02:08] The goal would be to build an info or software product.
• [02:19] Create and sell a high-ticket course and run some ads to market it.
• [03:02] An example of how a course can help you generate income. 
• [03:35] You can also start by working for someone first while building your knowledge. 
• [03:59] Go watch a Simon Sinek video and find out why you are doing what you do! 
• [04:46] What you can do if you want to start with software. 
• [05:09] That’s it for today!
• [05:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Simon Sinek
• Start with Why 

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In episode #1309, we share three ways to increase your traffic with international SEO. Even if you have high domain authority, it is still necessary to go out there and build localized links in these regions. Tune in to hear whether using a subfolder, a top-level domain (TLD), or a subdirectory is best!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Three Ways to Double Your Organic Traffic with International SEO. 
• [00:46] Why international SEO is important and what kind of results you can expect. 
• [01:06] A list of top five countries Neil gets SEO traffic from, including India and Brazil. 
• [01:44] Reaching Mexico, Spain, Argentina, Chile, Columbia, etc. by doing SEO in Spanish. 
• [02:10] Go out there and build links in these local regions and translate the content manually. 
• [02:30] Even if you have high domain authority, you still need localized links.
• [02:45] Why it is easy to build links in non-English-speaking markets. 
• [03:04] Choosing between using a subfolder, a top-level domain, or a subdirectory. 
• [04:23] Increase your rankings by getting brand queries in these localized regions. 
• [04:54] That’s it for today!
• [04:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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In episode #1308, we discuss the different agency models that you can choose from. Whether you pitch you work at a high level or aim for smaller, local business, the way you choose to promote yourself and capture customers will have a huge effect on your results. Tune in to hear all about it!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Different Agency Models You Can Choose From.
• [00:33] The low-end model services small business and charging low amounts.
• [00:58] The affiliate or pay for performance model; rewards for good results.
• [01:59] A project and hourly basis model with less consistent income.
• [02:40] Increasing charges versus high churn rates and numbers of clients.
• [03:28] Going after big enterprise companies and where to find them.
• [04:20] An easy way to grow your agency today!
• [04:44] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Ubersuggest
• Agency Accelerator

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In episode #1307, we explain how to land big agency clients when you are just starting out! From over-delivery and over-communication to posting regularly and valuably on the right platforms, there are bunch of simple ways you can land some big fish when you are still a small fry! Tune in get the inside scoop.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Land Big Agency Clients When You are Just Starting Out.
• [00:42] Eric's first professional gig in Philadelphia and how he overdelivered.
• [01:45] Providing value in online spaces where your audience is present.
• [02:33] A simple model for landing clients; break down recently funded companies.
• [04:28] Sending specific emails to companies in order to get responses from CEO's.
• [06:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Quora
• Crunchbase
• Loom
• The Ultimate Sales Machine

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In episode #1306, we discuss Spotify’s acquisition of The Ringer. The podcasting industry is growing exponentially and Spotify wanted to make an aggressive move toward growing its market share. Tune in to hear why this was a super smart decision on their part!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Spotify Acquired The Ringer.  
• [00:42] The solid financial results for Spotify in Q4 of 2019.
• [00:56] How Spotify recognized exponential growth in podcast hours streamed.
• [01:24] Realizing that they needed to acquire a big podcast to double down on opportunities.   
• [01:53] The impressive retention rates of the Marketing School podcast.
• [02:09] Why Spotify’s decision makes a lot of sense. 
• [02:39] Keep in mind that all good channels eventually become crowded.  
• [03:09] Spotify’s market share around podcasting and how they’re more aggressive than Apple. 
• [03:48] The number of downloads The Ringer podcast is getting. 
• [04:07] Start comparing your Apple Podcast and Spotify analytics for your podcast. 
• [04:50] How our podcasts and Eric’s own podcast are performing.  
• [05:56] The proposed price for The Ringer stated by Bill Simmons: $100 million. 
• [06:25] That’s it for today!
• [06:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Spotify 
• The Ringer
• Apple
• Leveling Up Podcast
• Bill Simmons on Twitter

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In episode #1305, we share the secrets to selling high-ticket courses with paid advertising. Live webinars often lead to successful conversion and you can even leverage your recorded webinars to gain traction from your audience. Tune in to hear all the ways you can follow up with prospective customers after a webinar!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Seven Secrets to Selling a High-Ticket Course with Paid Advertising. 
• [00:41] Why you want to choose live webinars rather than evergreen ones. 
• [01:07] Up the traction to your recorded webinar by making it appear live.
• [01:31] Different ways you can follow up with prospective customers after a webinar. 
• [02:37] Offering a free trial when all the other hooks have failed to work on a customer. 
• [03:36] Drive your audience to a video which they can access immediately. 
• [04:24] Why you might strongly consider dropping the price of your info product. 
• [05:43] Learn how to scale a campaign from Alex Becker or others in your field.
• [06:36] Why having as many products as possible is key to making it with info products. 
• [07:58] That’s it for today!
• [08:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• John Maxwell
• Consulting.com
• Udemy 
• Alex Becker’s Channel

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In episode #1304, we share the top e-commerce trends for 2020 that you also want to tap into. We tell you how to use up and down-sales in your funnel, allow users to buy through chat, employ push notifications, and much more! Tune in to hear how the landscape of paid ads in e-commerce is changing!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Seven E-Commerce Trends for 2020. 
• [00:31] Maximize your revenue by adding up-sales and down-sales throughout your funnel. 
• [01:08] Get users to buy through chat by using applications like ManyChat or MobileMonkey. 
• [01:36] How paid ads are changing in e-commerce, just look at Google and Olay’s partnership. 
• [02:58] Leverage the data that you have to personalize the customer experience.
• [03:31] Use push notifications to send people back to your e-commerce site.
• [04:21] Create seamless experiences in-store and offline.
• [05:04] Consider a re-marketing ad for those who don’t buy or abandon their carts.  
• [05:44] That’s it for today!
• [05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• ManyChat
• MobileMonkey
• Olay 
• Ezra Firestone

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In episode #1303, we give you a list of the marketing conferences that are not to be missed! From content and inbound marketing to everything technological and digital – there is a conference for each of your needs as an online marketer. Tune in to hear about the exciting marketing events that will be hosted by Marketing School!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Seven Best Marketing Conferences to Attend in 2020. 
• [00:33] Hear where to learn from the best content marketers in the world. 
• [00:51] The different locations where the Traffic & Conversion Summit will be held. 
• [01:35] Why INBOUND is a not-to-be-missed event for inbound marketing strategies. 
• [01:55] Check out one of the many global Affiliate World conferences. 
• [02:39] Learn about new marketing technologies at the Gartner Marketing Symposium. 
• [02:54] The unique Marketing School event hosted by Eric and Neil!
• [03:51] Attend the Adobe SUMMIT for everything digital marketing and more. 
• [04:15] That’s it for today!
• [04:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Content Marketing World
• Traffic & Conversion Summit
• INBOUND 
• HubSpot
• Affiliate World
• Gartner Marketing Symposium
• Marketing School
• Adobe SUMMIT

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In episode #1302, we talk about the possible fine the US government can give your website! If your site is not accessible and user-friendly for individuals with disabilities, you may find yourself in a sticky situation! Tune in to hear some good ways, paid and free, to avoid incurring these costs. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How To Avoid a $15,000 Fine from the US Government!
• [00:39] Section 508 of the Department of Justice and how this relates to you.
• [01:15] The common occurrence of these types of fines.
• [01:38] Free and paid tools for making your website more accessible.
• [03:12] That's all for today!
• [03:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Accessibe
• Accessibility for WordPress

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In episode #1301, we discuss whether podcast ads actually work! Advertising placements on podcasts are typically hard to track and there are definitely scenarios in which you will struggle to see results. The main lesson here is to find a platform and audience that suits your offer. Tune in to hear about clever ways to get your name out there.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Do Podcast Ads Actually Work?
• [00:34] What podcast ads are and why most do not work.
• [01:23] The key to podcast ads: relevant content to the platform.
• [02:01] Some examples of top brands who advertise on podcasts. 
• [03:20] Consider creating your own podcast as a means of advertising!
• [03:42] Different spots to monetize and making these relatable. 
• [04:12] That's it!
• [04:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Top Brands Advertising on Podcasts
• Squarespace
• Rocket Mortgage
• ZipRecruiter
• CashApp
• Stamps
• Audible
• Casper
• DreamHost
• Tim Ferriss
• Joe Rogan

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In episode #1300, we talk about why Warren Buffett sold all of his newspaper businesses! It is quite commonly understood that newspaper media is not a growing space and we see this with the amount of journalism graduates who struggle to find work. Buffett and Berkshire Hathaway have been making some shrewd moves in order to set themselves up for the future. Tune in to hear how!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why Warren Buffett Sold All of His Newspaper Businesses for $140 Million.
• [00:58] The news media landscape currently and what online platforms have done.
• [02:01] How Berkshire Hathaway lent money to Lee Enterprises.
• [02:46] The potential or lack thereof for newspapers and Lee's extreme measures.
• [03:11] New media and making use of out of journalists for your empire.
• [04:01] Other options that Berkshire Hathaway might have in mind.
• [04:43] That's it for today!
• [04:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Warren Buffett
• Lee Enterprises
• Berkshire Hathaway

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In episode #1299, we discuss how Donald Trump spent over $19 million on Facebook advertising in 2019! This huge amount of money, that dwarfs the democratic budget, is symptomatic of the current media and marketing landscape. Join us to hear about the lessons that can be learned from this example.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Donald Trump Spent $19.4 Million on Facebook Ads in 2019.
• [00:44] The Guardian article that sparked today’s episode.
• [01:45] Long-term implications of these kinds of tactics with the growth of AI.
• [02:27] How data is being used to change people's perceptions.
• [03:48] Manipulation is ever-present in media and marketing; what can you learn?
• [05:04] Awareness and positivity in the advertising space.
• [05:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Donald Trump
• The Guardian
• 'One Year Inside Trump's Monumental Campaign'
• Bloomberg

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In episode #1298, we share seven trends in the software as a service space! From free tools and customer experience improvement to thought leadership and the move towards platforms, following these trends can help you and your SaaS business today! Tune in to hear the most important things you should be keeping up with.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 SaaS Trends for 2020.
• [00:35] Product-led growth, free tools and indoctrinating users into your ecosystem.
• [01:07] Allowing a computer to do the work for you with the rise of AI and ML.
• [01:47] Improving customer experience and going above and beyond for retention.
• [02:45] The move towards platforms with multiple features and tools.
• [03:35] Branding and becoming a thought leader in your space.
• [04:41] Ways to make up for advertising costs!
• [05:40] Using an API for partnerships and more. 
• [06:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• HubSpot
• Ubersuggest
• ClickFlow
• CrazyEgg
• FEInternational
• ClickFunnels
• Zapier
• OmniShare

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In episode #1297, we ask what works better for affiliates, niche content or general news? There are a number of different routes you can take with your affiliate marketing, from very general to very niche. We recommend erring more on the side of niche, for SEO and customer retention. Tune in hear the benefits of specialization and becoming an authority!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What Works Better for Affiliates? Niche or General News.
• [00:35] Some examples of affiliate sites and what they do.
• [01:34] The conversion impact of niche websites and becoming an authority.
• [02:52] People like specialists; do not try to be everything to everyone.
• [04:02] Broader is not better, specific sites do better on search engines.
• [04:29] Building a brand in order to generate revenue.
• [05:02] That is it for today!
• [05:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Wirecutter
• BuzzFeed 
• Business Insider
• ViperChill
• Affiliate SERPs in 2020
• G2

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In episode #1296, we talk about how to drive more paid sign-ups in your sale funnel. Funnels are the all-important part of your sales system and you need to optimize yours in order to get maximum customers and sales! Tune in to hear about using video, on-boarding and pricing to up your game!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Drive More Paid Sign-ups in Your Funnel.
• [00:33] Explaining the role of a funnel in sales.
• [01:11] Driving traffic to your homepage through your blog and a re-marketing pixel.
• [01:43] Simplifying on-boarding and focussing on the customer experience.
• [03:22] Using a re-marketing video with emotion and logic to capture customers.
• [04:44] Introductory pricing and creative ways to open the door for users.
• [05:58] That is it for today!
• [06:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Hotjar
• OptinMonster
• Ahrefs
• Netflix
• Hulu

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In episode #1295, we run through our list of highly recommended tools to help you get your brand and message out there. From email service providers to the best text message tools on the market, we share it all. Tune in to hear which of these tools are also great for integrating with your existing tool stack!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Seven Course Tools to Help Spread Your Message. 
• [00:58] Make landing pages quickly by using Leadpages and Unbounce.
• [01:24] Kajabi: an all-in-one course tool to help create and market courses. 
• [02:08] The benefits of doing webinars and EverWebinar’s evergreen offering.  
• [02:36] PicSnippets connects with email tools and allows personalization. 
• [03:12] Choose ManyChat as your chat, SMS, and email service provider. 
• [03:45] Use PlusThis that connects with your webinar automation and email tools. 
• [04:28] How you can use text messages and create a shared inbox for your team. 
• [05:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Leadpages
• Unbounce
• Kajabi
• EverWebinar
• PicSnippets 
• Keap
• ManyChat
• Messenger 
• Drip
• ConvertKit 
• PlusThis 
• Front
• Twilio

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In episode #1294, we give you the inside scoop on Neil’s course funnel so that you can apply it to your business. Using an email to drive your audience to a webinar and following up with a week-long email sequence with an expiry date is a sure way to capture a large portion of your target market. Tune in to hear how to round off the funnel with text messages and all the tools Neil uses in his stack.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How You Can Swipe Neil’s Course Funnel that Generates 380k/Month.
• [00:46] Selling info products that teach you how to do marketing.
• [00:56] Driving the audience from emails to webinars and then making a pitch. 
• [01:09] Following up with a week-long email sequence with a countdown timer at the end.
• [01:27] Sending text messages to everyone who watched the webinar but didn’t end up buying.
• [01:58] Offering a free trial to those you didn’t capture before.
• [02:50] The percentages that bought from each of the funnel points.
• [03:21] The majority of sales came from the day 1 webinar or the day 7 closing off email. 
• [03:46] The tools in Neil’s stack: Keap, Kajabi, Stripe, PlusThis, and PicSnippets.   
• [04:31] What good course creators do – use Google Sheet to track things.  
• [05:05] Reasons for including a payment plan and what it looked like.  
• [05:25] Where you can find all the free resources Neil uses.  
• [06:10] Running ads and looking at what you are paying per sale, not per lead. 
• [06:52] Why Neil decided to quit the info business. 
• [07:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Keap
• Kajabi 
• Stripe
• PlusThis
• PicSnippets
• Google Sheet
• HubSpot

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In episode #1293, we talk about how you can actually get sh*t done with a small team! We discuss the ideal team size, how to set out your to-do lists, hiring, communication and more! Listen in to hear how you can start getting more done with less.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Get Shit Done with a Small Team!
• [00:33] How many people are on a small team?
• [01:12] Eric's current team and how they crank out loads of video content.
• [02:33] Daily breakdowns, easy to-do lists and getting them done!
• [04:40] Minimum amounts of meetings and wasting no time on unnecessary communication.
• [05:11] Hiring the right people by setting smart tasks.
• [06:07] That’s it for today!
• [06:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Asana
• Trello

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In episode #1292, we ask whether you should be doing events! Although events can feel like a slog and take up a lot of time and energy, they definitely do have their uses, as we have learned from hosting some of our own. Tune in to hear how you can start small and generate great leads and learn at the same time!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Should You Be Doing Events?
• [00:39] Before we start, remember to check out our upcoming event!
• [01:01] Why events are tough; organizing, food, location and all the moving parts.
• [01:44] How our minds changed about doing events when we tried them out!
• [02:10] Don't do events to make money — they are great for learning and leads.
• [03:13] Smaller events for cheaper, more accomplishable goals.
• [04:40] Steps to take before hosting your own roundtable dinner.
• [06:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Traffic and Conversion Summit

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In episode #1291, we talk about what you can learn from Adobe to help your company grow faster! We discuss how Adobe reduce churn, put out consistent and compelling product design, acquire smartly and more! Listen in to hear how you can make similar moves for your benefit!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What You Can Learn from Adobe to Help You Grow Faster.
• [00:32] A quick introduction to Adobe to those unfamiliar.
• [01:15] The difficulty of cancelling with Adobe and amount of pages in the process.
• [02:10] The new trend for companies to become platforms to capture many segments.
• [03:31] Smart acquisitions and increasing traffic through a good catalogue.
• [04:10] The links between great branding a successful service or product.
• [05:07] Strong consistent design; Adobe's intentional work and visual language.
• [06:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Adobe
• WP Beginner
• Opt-in Monster 
• Behance
• 99U
• CMO.com
• Create!
• Kylie Cosmetics

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In episode #1290, we share seven nifty marketing tactics to deploy right now! From social media posting to tools on your website, push notifications and messaging, we give you a whole bunch of ways to get more traffic, more reach and more sales today. Tune in get the low down!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Nifty Marketing Tactics to Deploy Now.
• [00:31] Making use of Instagram Carousels and Guest Carousels.
• [01:20] Driving traffic and backlinks on your website through tools for your industry.
• [01:58] Transferring content from Instagram to LinkedIn to increase reach.
• [02:46] Unique ways to use push notifications for more traffic.
• [03:34] Finding content to advertise on with tools like TubeSift.
• [04:02] The efficacy of charts and data in posts; increased backlinks and reach.
• [04:45] The secret power of text messages for connecting and closing.
• [05:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Chris Do
• Brian Dean
• CodeCanyon
• Ubersuggest
• TubeSift
• Backlinko
• Twilio
• Zapier
• Front

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In episode #1289, we ask whether copying is a shameless tactic in marketing. Copying is part and parcel of the marketing game, we can see so many examples of companies copying each other wherever we look. From the biggest to the smallest names out there, they all do it. That does not mean there are not better and worse ways to copy! Tune in to hear our take on how you can keep up without selling out.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Is Copying A Shameless Tactic?
• [00:39] Marketing is all about competition, so what are the rules?
• [00:59] The feature on ClickFlow that sparked these questions around copying.
• [02:07] The logic behind Eric's decisions to add this feature to ClickFlow.
• [03:29] Someone will copy you, it is only a matter of time.
• [05:24] Elevating the customer experience; looking at the example of Amazon.
• [06:02] Accepting the nature of marketing and working to retain customers.
• [06:44] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• ClickFlow
• Content Decay
• Animalz
• Jeff Bezos
• Picasso

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In episode #1288, we share five top ways to keep your content fresh and relevant, thereby protecting your SEO investment. Upgrading or adding a few paragraphs to your content is a simple way to boost the traffic to a post. Tune in to hear how you can leverage your best-performing pages to help those that are decaying. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Five Ways to Combat Content Decay and Protect Your SEO Investment. 
• [00:34] An explanation of what content decay entails.
• [01:18] Upgrade or add to your content to keep it fresh and relevant.
• [01:28] Sometimes simply adding a paragraph or two can boost your traffic.
• [01:41] When you might want to consider deleting your decaying content.
• [02:24] Consolidate by creating a power page that links up all your posts.
• [03:13] Use Google Search Console to check which pages dropped the most.
• [03:45] Link poor performing pages to ones that are still going strong. 
• [04:05] Utilize the awesome, free content decay feature inside of Clickflow. 
• [05:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Google Search Console
• ClickFlow

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• What should we talk about next? Please let us know in the comments below

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In episode #1287, we give you tips for getting the most out of your PR campaigns. Instead of hiring expensive PR firms, why not considering doing it yourself? There are at least two good reasons why the leader of a company often does the best job when it comes to PR. Tune in to hear why you should always focus on your product or service rather than simply communicating your successes.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Hack PR to Drive A Flood of Free Traffic. 
• [00:34] While PR helps with credibility, it won’t always give you the results you are looking for. 
• [00:54] The key to getting traffic from PR – know how to do it right.
• [01:05] An example of a successful PR campaign and how one piece of content escalated.
• [02:30] Get PR that is related to pushing your product or service, not based on ego. 
• [03:13] Ask the question: will this PR piece solve a problem for people?
• [04:10] Expensive PR firms often don’t succeed in producing successful campaigns. 
• [04:44] Why campaigns that you as the leader do generally fare better. 
• [05:15] Consult experts like Chris Barrett and pay only when you get results. 
• [05:57] That’s it for today!
• [05:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Forbes
• Entrepreneur 
• TechCrunch 
• Inked
• Chris Barrett

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In episode #1286, we share the truth about ranking for difficult SEO head terms. There is really no use in trying to rank on broad terms that might apply to your business, the real money is in finding specific terms that you can rank for and maximizing your conversions from there. Tune in to hear some examples of how you can niche down and level up!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Truth About Ranking for Difficult SEO Head Terms.
• [00:34] What is an SEO head term?
• [01:35] Focussing on ranking for the best head terms to drive conversion.
• [01:51] Competitive terms and the rates of return on ranking for generic terms.
• [03:35] Looking for more niche terms for better conversion rates.
• [03:20] That’s it for today!
• [04:35] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Ubersuggest

Leave Some Feedback:

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• Neilpatel.com
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In episode #1285, we explain how you can run twenty powerful growth experiments per month! So many of the biggest and most successful companies out there are fast-moving and run tests all the time. Tune in to hear how you can start implementing progressive experiments in your business immediately!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Run 20 Powerful Growth Experiments Per Month.
• [00:48] What is a growth experiment?
• [02:01] Neil's usual setup for running experiments at his companies.
• [03:30] Limiting the amount of experiments for impact and efficacy.
• [05:12] Privacy concerns in a modern setting and the importance of authentication.
• [06:11] That’s it for today!
• [06:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Asana
• Trello
• PirateMetrics

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In episode #1284, we discuss how Eric grew a dying business into a company that earns millions! A few years ago, Eric acquired Single Grain and has since built into a really successful marketing powerhouse! Tune in to hear the strategies and actions he employed to first save the company and then make it so successful.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Eric Grew a Dying Business.
• [00:39] Eric's acquisition of Single Grain and how he took over as CEO.
• [01:10] The events that led up to Single Grain almost dying!
• [01:46] The price the Eric paid for the company, how it was split and the revenue at the time.
• [03:00] How Eric managed to turn the company around into a million dollar business.
• [04:10] Driving leads and customers with new marketing strategies.
• [04:52] Eric's advice to failing businesses; keep at it and focus on culture.
• [06:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Let My People Go Surfing
• Family Guy
• Fire Phone
• Alexa

Leave Some Feedback:

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In episode #1283, we talk about what Neil learned buying a blog for 500k! A while ago, Neil bought his Kissmetrics blog back from the investors as a marketing move for his own website. Listen in to hear about the process, the reasons for the acquisition and the lessons he learned.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What Neil Learned Buying a Blog for 500k.
• [00:40] The blog that Neil bought and why.
• [01:07] Neil's thoughts around buying the blog back from investors after it tanked.
• [02:46] The response that the investors had to Neil's offer.
• [03:07] The marketing learnings from the acquisition about merging, cleaning and drop-off.
• [03:58] Neil's integration period and the process of migration.
• [04:49] What the company and investors did after the acquisition.
• [05:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Kissmetrics

Leave Some Feedback:

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In episode #1282, we lay out five uncommon ways to convert blog traffic into buyers. From making better use of chatbots, to content upgrades and calls to action, we have you covered! Listen in to hear how you can get more buyers out of your blog traffic!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Uncommon Ways to Convert Blog Traffic into Buyers.
• [00:35] The power of chat is still underutilized.
• [01:11] The quick way to use Neil's old business to get yourself more buyers!
• [01:42] Content upgrades and making the most of your email contacts.
• [02:28] Driving traffic with yes or no questions.
• [03:14] Super signatures and calls to action at the end of your emails.
• [04:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Intercom
• ManyChat
• You Can Have My Old Business
• Russell Brunson
• ClickFunnels

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

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• Neilpatel.com
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In episode #1281, we talk about how a good company culture affects your marketing and how you can go about building it. It is no coincidence that so many of the most successful leaders in the world of entrepreneurship put the utmost emphasis on culture. Join is to hear about the benchmarks of great culture and what you should focus on!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How a Good Culture Affects Your Marketing.
• [00:39] The common denominator in big, very successful companies.
• [01:49] The importance of people in building culture and companies.
• [02:30] Transparency, similar values, culture-fit and priorities.
• [04:00] Culture is about what you do, not what you have.
• [04:57] Why the best leaders in the world obsess over company culture.
• [05:23] Growth-oriented people will serve you bette than money-oriented people.
• [06:24] That is it for today!
• [06:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Glassdoor
• Richard Branson
• Virgin
• Disney
• Zappos
• Delivering Happiness
• Ben Horowitz
• Andreessen Horowitz
• What You Do is Who You Are
• Mindvalley

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• Neilpatel.com
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In episode #1280, we discuss how to deal with haters on social media. Our main lesson here to is to not waste your time, rather focus on yourself and let people say what they will! Tune in to hear why Gary V and many other successful entrepreneurs also employ this tactic.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How You Can Deal with Haters on Social Media.
• [00:40] Non-believers, naysayers and those that say you cannot succeed.
• [01:15] Experimenting, flipping an industry on its head and ignoring the hate.
• [02:04] How Gary V deals with online haters.
• [03:18] The hopelessness of responding and engaging with negative people online.
• [03:39] Gossip and aiming to turn around bad attitudes.
• [04:31] Do not waste time thinking about haters, focus on yourself!
• [04:48] That’s it for today!
• [04:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Ubersuggest
• TikTok
• Gary V
• Quora
• WealthFront
• Dribbble
• Tim Ferriss
• Andrew Warner

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• Neilpatel.com
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In episode #1279, we talk about what to do if you are hitting a wall with your SEO! Every now and then we may hit a wall with our SEO strategies and your growth and traffic can stop growing. Do not fear, tune in to hear how you can use social media, surveys and more to get past and over that wall!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Get Through A Wall with Your SEO.
• [00:48] Repetition of the same tactics can lead to hitting a wall.
• [01:12] Multilingual content creation and leveraging social media.
• [02:04] Product-led growth and zagging when everyone else is zigging.
• [03:35] Using surveys and feedback to improve your content and strategies.
• [04:38] That is it for today!
• [04:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• 1kprojects
• Outgrow
• Omni Calculator

Leave Some Feedback:

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In episode #1278, we discuss the top tips for getting more sales from your Instagram following. Going live is the fastest way to generate sales because the engagement level is high and you gain credibility in the eyes of your audience. Tune in to hear how you can apply the concept of guest posting to optimize your Instagram sales!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Drive More Sales from Instagram. 
• [00:30] What Instagram is good for as a social media platform. 
• [00:56] Why the blue checkmark on Instagram is not all that.
• [01:36] Why going live is the best way to drive more sales from Instagram. 
• [02:22] Engage first before pitching your product or service.
• [02:43] How to apply the guest post concept to Instagram. 
• [03:46] Get more views by ensuring that videos are long enough to fit on IGTV. 
• [04:55] How to leverage a tool like Taplink to draw the audience to a specific page. 
• [06:03] Check out Influence.co to find relevant micro-influencers you can partner with.
• [07:48] That’s it for today!
• [07:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Instagram 
• Kylie Jenner
• Gary Vaynerchuk 
• Grant Cardone 
• Chris Do 
• Taplink 
• Influence.co 
• Nike

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• Neilpatel.com
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In episode #1277, we talk about how to stay consistent with your content output. With more and more content being created all the time, staying consistent in style and frequency can make all the difference in your marketing success. Tune in to hear about the best ways to get the highest quality content out there as quick as possible!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Stay Consistent with Your Content Output.
• [01:02] The reason that is so important to stay consistent as more content is created.
• [02:16] Consistency in blogging and working outside writers and guest posts.
• [03:23] How social media can engagement can drop with inconsistency.
• [04:48] Frequency of blogging and maintaining levels of posting through time-blocking.
• [06:08] Cranking out content by outlining the whole post in the beginning.
• [06:49] The process for recording and releasing video, podcast and social content.
• [08:46] How creating a ton of content can serve you so well and pushing through discomfort.
• [10:19] The benefits of a personal touch in your posts and sticking to your strengths.
• [11:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Nextiva
• Tai Lopez
• Gary V

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In episode #1276, we talk about the easiest way to make your WordPress Blog SEO-friendly! The episode is focussed on plug-ins that you can quickly use to get those SEO ranking all the way up! Tune to hear about FAQ schema, affiliate links, page speed and more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Easiest Way to Make Your WordPress Blog SEO-Friendly.
• [00:59] Two great WordPress plugins; YoastSEO and All in One SEO.
• [01:28] Looking into the upcoming plugin, RankMath.
• [01:57] Plugins you can use for speed; WPRocket and ShortPixel.
• [02:08] StructuredContent for FAQ page schema and boosted rankings.
• [02:52] Getting more clicks and utilizing ClickFlow for WordPress.
• [03:12] The benefit of a tool like Pretty Links for affiliate addresses.
• [04:09] Polylang, SSL Insecure Content Fixer for better lookin pages.
• [04:49] Getting your writers to follow a checklist with WP BlogPost Checklist. 
• [05:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• WordPress
• YoastSEO
• All in One SEO
• RankMath
• WP Rocket
• ShortPixel
• ClickFlow
• Pretty Links
• Polylang
• SSL Insecure Content Fixer
• WP Blog Post Checklist

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In episode #1275, we unpack how to leverage unfair advantages in your marketing! We all have advantages, some bigger than others and building these and then leveraging them to get your business ahead is a huge part of the marketing game. Tune in hear how you can do it too!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Leverage Unfair Advantages in Your Marketing.
• [00:33] A few examples of an unfair advantages!
• [01:45] Building an audience before a business as a means for leverage.
• [02:28] Dominating a specific part of the market by building numbers over time.
• [04:05] Look for channels that competitors are not leveraging!
• [05:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Kylie Jenner
• Beats by Dre
• Jake and Logan Paul
• Warren Buffett 
• Charlie Munger
• Ubersuggest
• Gary V
• TikTok

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In episode #1274, we talk about seven killer growth strategies for your lead generation company! We look at quizzes, in-person interaction, useful tech tools, content creation and so much more! Tune in to hear how you can go from no leads to an industry leader!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Killer Growth Strategies for Lead Generation Companies.
• [00:58] Driving visitors through your pages quickly and easily with ClickFunnel.
• [02:10] Using interactive quizzes to generate leads.
• [03:01] In-person interaction; dinners conference and meeting strangers!
• [04:09] Multi-channel leverage and a broad range of options for new customers.
• [05:22] Interconnected tools for texting and contacting leads.
• [06:39] Following up with qualified leads and maximizing your time with Clearbit.
• [07:48] MOFU and BOFU; creating content that your customers actually need. 
• [08:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• ClickFunnels
• ScheduleOnce
• LeadQuizzes
• SoulCycles
• Drift
• Intercom
• ManyChat
• MobileMonkey
• Webflow
• Zapier
• Airtable
• Twilio
• Clearbit
• Crazy Egg
• HotJar

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In episode #1273, we talk about seven killer growth strategies for SaaS companies! After looking at some strategies for e-commerce in our last episode, we now turn our attention to SaaS, talking about registration flow, content marketing, partner pages and more! Tune in to hear how to grow your SaaS brand, today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Killer Growth Strategies for SaaS Companies.
• [00:59] Automating the sales motions to get the conversation started.
• [02:25] Changing up the registration flow for purchases of a SaaS product.
• [03:28] Product-led growth and the freemium model.
• [04:26] Creating a huge amount of content marketing.
• [05:24] Allowing immediate booking of calls for increased numbers.
• [06:15] Creating partner pages for driving up enrollment.
• [07:51] Setting up product tours and forced onboarding. 
• [09:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• SalesForce
• Hull
• Outreach
• ClearBit
• Ubersuggest
• HubSpot
• Yammer
• David Sacks on The Wilderness Period
• OptinMonster

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In episode #1272, we unpack seven killer growth strategies for your e-commerce company! We look at customer data, automation, subscriptions and more, so make sure to not miss this episode. Tune in to get your e-commerce platform up and running, fast!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Killer Growth Strategies for E-Commerce Companies.
• [00:44] Adding in up-sells and down-sells to an e-commerce cart.
• [01:56] Using a customer data platform to improve the customer journey.
• [03:28] Looking for micro-influencers with appropriate audiences.
• [04:19] Automation based on specific customer personas through email and beyond.
• [05:20] Leveraging different channels; push-notifications, subscriptions and more.
• [06:00] Making an enticing subscription offer!
• [07:14] Using live chat services to answer all customer questions. 
• [08:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Hull
• HubSpot
• Lytics
• Kardashians
• Drip
• ManyChat
• LiveChat

Leave Some Feedback:

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In episode #1271, we talk about seven actionable SEO tips for the year ahead! From bottom of the funnel keywords to easy ways to speed up your site, there is loads here to up your ranking and increase your traffic. Listen in with us on this episode of Marketing School!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Actionable SEO Tips for 2020. 
• [00:43] Focusing beyond the top of the funnel keywords.
• [01:46] Leveraging FAQ schema in order to get more clicks and outrank other sites.
• [02:43] Speeding up your site for a better user experience.
• [03:21] Adding tools to your website for natural and easy link generation.
• [03:52] Optimizing your organic click-through rate.
• [04:14] Integrating media into content to increase loyalty and time on-site.
• [04:52] Satisfying searcher intent and avoiding high bounce rates. 
• [05:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Nike
• FAQ Schema
• WordPress Structured Content 
• Google PageSpeed Insights
• BatchSpeed
• WP Rocket
• Short Pixel
• Google Search Console
• Ubersuggest
• CodeCanyon
• ClickFlow

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In episode #1270, we share the most important lessons you can learn from the biggest influences in the world. Collaborating with other people who are on the same level as you can be super helpful in cross-promoting your offering. Tune in to hear what Gary Vaynerchuk and other influencers do to keep people engaged and grow their brands!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What You Can Learn From the Biggest Influencers in the World. 
• [00:36] The rise of the influencer on YouTube, Instagram, and TikTok.  
• [01:02] How influencers put together collaboration houses such as the Hype House. 
• [01:50] Leveraging other influencers to get bigger and bigger. 
• [02:11] Learn from Gary Vaynerchuk who networks and collaborates with other celebrities. 
• [02:26] Tag other people in stuff you post at conferences and networking events. 
• [02:38] Figure out how to monetize your brand by building it out.
• [03:10] Create videos and video content – it’s booming right now! 
• [03:54] Keep in mind that videos can reach millions of people. 
• [04:06] Relate to and bond with your audience by going live. 
• [04:22] Work through the struggle and remain consistent with what you do. 
• [05:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• TikTok
• Gary Vaynerchuk
• Kylie Cosmetics
• Charli on TikTok 
• Leonardo DiCaprio

Leave Some Feedback:

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• Neilpatel.com
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In episode #1269, we share six proven hacks to improve your organic CTRs. Adding the date in your title tag, using Google Search Console to see which of the keywords your page is ranking for, and using a title separator or characters are great ways to improve your CTRs. Tune in to hear how Answer the Public and Ubersuggest can help you!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Six Proven Hacks to Increase Your Organic CTRs. 
• [00:41] What we mean when we say “organic CTRs (click-through rates)”. 
• [01:06] Why you should aim to maximize your click-through rate.
• [01:16] Get more clicks by adding the date in your title tag. 
• [01:36] Use a tool like Answer the Public to get the permutations of what others search for. 
• [02:23] Use Google Search Console to see which keywords your page is ranking for.
• [04:16] Try out ClickFlow – they monitor everything on your behalf and report back. 
• [04:45] Consider the Google AdWords quality score when it comes to paid ads. 
• [05:57] Use a unique title separator or characters like arrows or emojis. 
• [06:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Answer the Public 
• Ubersuggest 
• Google Search Console 
• ClickFlow

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com
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In episode #1268, we share five easy ways to discover those keywords that lead to sales. Use comparison-based keywords to capture an audience that is ready to make a purchase. Tune in to hear all about the most effective keyword generating tools!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Five Easy Ways to Find Keywords that Convert Into Sales. 
• [00:42] Going after comparison-based keywords using a keyword tool. 
• [01:24] Why comparison-based keywords are high in conversions.
• [01:55] Pay attention to what keywords and ads your competitors are bidding on.
• [02:27] Features that show the top keywords your competitors are going after. 
• [03:07] Look at your add accounts to see what converts.
• [03:27] Using a thesaurus to find synonyms for relevant keywords. 
• [03:59] Everything you can do with a tool like Clickflow. 
• [04:30] That’s it for today!
• [04:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• ConvertKit 
• Mailchimp
• AWeber
• Ubersuggest
• Ahrefs
• SEMrush
• Adbeat
• ClickFlow

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

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• Neilpatel.com
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In episode #1267, we share seven marketing lessons you may have overlooked. Despite being a fast-moving industry, you want to keep a long-term perspective and avoid cutting corners in your pursuit of success. Tune in to hear what all the best marketers do to stay on top of their game!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Seven Underrated Marketing Lessons.
• [00:40] Why going longer is better than trying to cut things short. 
• [01:27] If you aim for impact, the results and money will take care of itself.
• [01:43] Grow your revenue by pursuing international markets like India and Brazil. 
• [02:12] Thinking ahead by building a protective moat around your business.
• [03:10] Why going omnichannel is inevitable if you want to keep succeeding.
• [04:22] Conversion optimization and creating a premium experience for people.
• [05:28] Establish stronger audience engagement through live video. 
• [07:27] The best marketers know how to put a great team around them. 
• [08:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Warren Buffet
• Charlie Munger 
• Ubersuggest

Leave Some Feedback:

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In episode #1266, we share some strategies for connecting with and learning from other like-minded people. Media platforms such as LinkedIn, Slack, and Facebook are still the most recommended for engaging with fellow marketers online. Tune in to hear how you can use conferences and networking events in your favor!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Five Ways to Find and Connect with Other Talented Marketers. 
• [00:34] There so much out there to learn from other people — we don’t know it all! 
• [01:02] LinkedIn’s strong organic reach makes this a great platform to find other marketers.  
• [01:33] Attend conferences and networking events to engage those who are a few steps ahead. 
• [02:07] Continue to connect online with those you met at events.
• [02:22] List the people who are going to an event and invite them to a dinner or happy hour. 
• [03:01] Become the connector between people attending the same event.
• [03:26] Join a Slack group for marketers such as Traffic Think Tank. 
• [03:55] Facebook groups are still a good platform to connect and engage. 
• [04:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• LinkedIn
• Traffic Think Tank
• Slack
• Ahrefs

Leave Some Feedback:

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• Neilpatel.com
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In episode #1265, we share seven important lessons you can learn from Gary Vaynerchuk. Being aware of your weaknesses, connecting with your ideal customers, experimenting with new things, and showing up as yourself will help you to build an irresistible brand. Tune in to hear how you can double down on your content!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Seven Marketing Lessons You Can Learn from Gary Vaynerchuk. 
• [00:32] Gary’s agency VaynerMedia and how he built out his father’s wine company.
• [01:06] Recognize what you’re not good at and get a team to help you. 
• [01:39] If you’re going to do marketing, find ways to relate to your ideal customer. 
• [02:24] Be ahead of the game when it comes to testing and trying new things.  
• [03:00] Know that social media traffic is short-lived, and take control.  
• [03:42] Be fast to get new things out consistently. 
• [04:35] Make the most of your content by reusing it in smaller segments.
• [05:23] The importance of being yourself and showing up unapologetically. 
• [06:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Gary Vaynerchuk
• VaynerMedia 
• TikTok
• Community

Leave Some Feedback:

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In episode #1264, we share the secrets of boosting the rankings of your new website. Increase your brand queries, submit your site to index, and offer a free tool on your website to up your discoverability. Tune in to hear how you can also reach non-English-speaking regions!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Five Underrated Hacks to Rank A Brand New Website. 
• [00:35] The more brand queries a site has, the easier and faster it is for them to rank.  
• [00:51] Combine push notifications, Facebook Messenger and email collection.  
• [01:14] Submit your website to index in Google Search Console. 
• [01:32] Find the pages who are in the top 1000 and ask them for a link. 
• [02:14] Buy a tool or widget on 1Kprojects or CodeCanyon and offer it on your site.  
• [03:18] Keep in mind that your English website is not competitive in all countries. 
• [03:33] Transcribe and translate your content to reach other regions. 
• [03:49] That’s it for today!
• [03:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Facebook Messenger
• Google Search Console
• Omni Calculator
• 1Kprojects 
• CodeCanyon
• Outgrow

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In episode #1263, we share the biggest mistakes Neil made early in his career. Having a long-term perspective on success and doing the brand work yourself rather than handing it to someone else are two of the most significant lessons he has learned. Tune in to hear why you need to partner with people who have experience in the field before investing in anything.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Biggest Mistake Neil Made When He First Started. 
• [00:34] Neil’s age when he started his career and how long he has been at it. 
• [00:54] Paying other people to help with marketing and getting ripped off. 
• [01:19] Learning that it takes at least three years to do well. 
• [01:37] Do not keep changing businesses and constantly shift your focus.
• [01:50] Ensure that your business idea has a big TAM (total addressable market).
• [02:09] Cultivate a long-term perspective rather than focusing on the day-to-day. 
• [02:45] How Neil lost over $1 million by trying to start a hosting company. 
• [03:29] The need to partner with people who know the industry/field you are getting into.  
• [04:06] What went wrong when he tried to sell products in the education space. 
• [04:32] Build your brand yourself — don’t leave it up to someone else — and be all in. 
• [05:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Uber
• Airbnb
• Charlie Munger
• Harold & Kumar

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