Marketing School - Digital Marketing and Online Marketing Tips

Published 2020-01-14

The Biggest Marketing Mistake Eric Made When He Started Off | Ep. #1262

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In episode #1262, we disclose the biggest mistake Eric made in his early days in marketing. Opting for quality and impact is always going to be more sustainable and rewarding than trying to make quick money at the lowest cost. Tune in to how the why behind your ventures is so crucial to your success!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Biggest Marketing Mistake Eric Made When He Started.
[00:52] Eric’s Biggest mistake: always trying to go for the quick wins.
[00:58] Building affiliate sites and buying cheap articles and links.
[01:47] Often mistakes stem from wanting to make a lot of money quickly.
[01:55] Focus on making an impact and choosing quality content.
[02:13] The mistake of trying to make money in a niche you’re not interested in.
[02:28] The importance of understanding the why behind what you do.
[03:31] Learning that you can translate your skills to help real businesses.
[04:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2020-01-13

How to Build Multiple Income Streams at Once | Ep. #1261

8 min

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In episode #1261, we discuss why and how you should go about building different income streams within your business. It’s not about having multiple businesses, but about knowing how to monetize the various aspects within your sphere. Tune in to hear how you can optimize the low hanging fruit in your business!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Build Multiple Income Streams At Once.
[00:37] Why you should attempt to build multiple income streams, and examples of what we do.
[01:13] Developing a course that consistently makes you money.
[01:39] Think of creative ways to monetize what you are already doing.
[01:55] Taking one asset and putting multiple income streams around it.
[02:20] Avoid starting too many things and keep streams related to one another.
[02:47] The importance of having laser focus and when to expand.
[03:40] Be careful of shiny object syndrome and jumping from one thing to the next.
[04:30] Looking for low hanging fruit in areas that you have already invested in.
[05:11] Establish your product and audience before trying to generate income from it.
[05:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2020-01-12

7 Ways SEO Will Change in The Next Decade | Ep. #1260

10 min

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In episode #1260, we share our take on how SEO will change in the next ten years. Imagine being able to search by simply thinking about it – this is the direction Neuralink seems to be taking consumer experience in the next decade. Tune in to hear why we believe partnerships between different countries and tech companies will become increasingly important.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Ways SEO Will Change in the Next Decade.
[01:19] Why SEO is not going anywhere as long as humans and robots exist.
[01:50] How Neuralink is changing the playing field on the human-computer connection.
[02:29] How search options and devices will expand in the next decade.
[03:11] Smart home devices like Alexa becoming even smarter and more developed.
[03:48] Search is going to become a remarketing game.
[05:02] The opportunity to boost SEO by translating content into other languages.
[05:46] Keeping in mind that while the US is the superpower today, it might change.
[06:02] Why video is going to be the future of content.
[07:14] The countries that will become more powerful and why partnerships will increase.
[07:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2020-01-11

The Best Ways to Build Wealth as a Digital Marketer | Ep. #1259

9 min

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In episode #1259, we share the most effective ways of building your wealth as a new digital marketer. Doing tons of freelance work and making sure that your pitches are concise and well-researched will make you stand out from the crowd. Tune in to hear why having a long-term perspective is most rewarding!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Best Ways to Build Wealth As A Digital Marketer.
[00:48] Doing freelance work as the best way to make money when you’re starting.
[01:00] Land gigs by getting on platforms like Fiverr and Upwork.
[01:23] Be succinct and show insight when reaching out to potential clients.
[02:08] Set yourself apart by researching the company you are pitching to.
[02:55] The value of putting yourself out there and being proactive.
[04:30] Keeping a long-term perspective rather than seeking out easy avenues only.
[04:36] Test out other people’s products first and learn where you can get traffic sources from.
[05:03] What to do once you see that your affiliate work proves successful.
[05:46] Also start building up your speaking career, and offer it free at first.
[05:56] That’s it for today!
[06:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2020-01-10

This 8-Year-Old Makes $26M A Year From YouTube - Here's What You Can Learn | Ep. #1258

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In episode #1258, we discuss the runaway success of an eight-year-old YouTube star, Ryan Kaji. Together with his parents, he has created the most lucrative YouTube channel on the internet. Tune in to hear all the lessons from his success that are also applicable to you!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How An Eight-Year-Old Makes $26 Million A Year From YouTube.
[00:47] More about Ryan and his YouTube channel called Ryan’s World.
[01:08] The Forbes article about the top YouTube influencers and what they’re making.
[01:47] How Ryan’s mother came up with the idea for Ryan’s World.
[02:13] Realizing that anyone can make money and that YouTube is a powerful platform.
[02:46] Recognizing that there is potential in almost all audiences.
[03:17] The importance of being consistent with your publishing schedule.
[03:46] Why diversifying your investments and sources of income is always a good idea.
[04:09] The first and second runner up of the most successful YouTube stars.
[04:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2020-01-09

How to Create A Luxury Experience That Delights | Ep. #1257

7 min

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In episode #1257, we share all about creating luxury experiences for your customers and clients that do not cost you a fortune. It’s all about going above and beyond and trying your best to deliver on requests. Tune in to hear what sets Emirates and Qatar Airways apart from other airlines, and how you can apply these principles in your business.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How To Create A Luxury Experience That Delights.
[00:36] What each of us considers to be luxury experiences.
[00:58] Why flying Emirates first class is the ultimate luxury experience.
[01:45] What Emirate and Qatar Airways offer that is like no other airline.
[02:30] The value of creating a luxury experience in your marketing and business.
[02:47] Focusing on service and why creating the experience doesn’t have to be expensive.
[03:29] Consider hotels’ approach to service and apply it to your business.
[04:42] The key to white-glove service: try not to say “no”.
[05:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2020-01-08

How to Build An Ultra Engaged Audience That Buys From You | Ep. #1256

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In episode #1256, we discuss different strategies for increasing your follower engagement. The most important thing to remember is to add value first before trying to pitch a product or service to your audience. Tune in to hear why it is crucial to respond to questions and comments on your social media platforms!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Build An Ultra-Engaged Audience That Buys From You.
[00:36] Why you need to have a highly engaged audience.
[01:00] Your number of followers will not determine your success in selling.
[01:12] What you want to achieve by building an email list.
[01:57] The correct ratio between emails that add value and those that pitch a product/service.
[02:16] People follow those who add value, not sell stuff all the time.
[02:29] Engage with your audience if you want them to be engaged.
[03:10] Avoid giving generic advice and personalize responses to your audience.
[03:39] The value of responding to comments and questions on social channels.
[04:24] Why you need to start doing more video-based content.
[05:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2020-01-07

The Best Podcast Tools for 2020 | Ep. #1255

7 min

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In episode #1255, we talk about the best tools for podcasting in 2020! With the podcasting market still wide open and the barriers to entry as low as they are, putting some energy into creating platform this year is a great idea! Listen in as we share some of the easy and affordable tools you can use to get started and get growing.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Best Podcast Tools for 2020.
[00:47] Google Drive and call recording over Skype with ecamm.
[01:22] Zoom calls and utilizing the free service for interviewing guests.
[01:56] The great service that Anchor offers for getting started with podcasting.
[02:22] Podcast promotion through email and push notifications for better traction.
[03:00] Transcription, subscriptions and payments through Descript and Supercast.
[04:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2020-01-06

The Podcast Setup That Helped Us Get to 27M Downloads | Ep. #1254

9 min

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In episode #1254, we talk about the podcast setup that helped us reach $27 million dollars. Our journey here at Marketing School has been so rewarding and the podcasting market is still a gold rush and definitely something you should consider. Tune in to hear how easy it is to get started and build an audience.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Podcast Setup that Helped Us Get to 27 Million Dollars.
[00:46] The current setup at Marketing School and how far we have come.
[01:55] Sound quality, removing echos and dealing with high ceilings.
[02:51] The bits and pieces that go into making our voices sound better.
[05:02] Getting content out with low costs before upgrading.
[06:12] Neil's home studio and why he is laying on the couch.
[06:35] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2020-01-05

This Can Bring 10x More Results Than a Super Bowl Ad | Ep. #1253

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In episode #1253, we talk about how TEDx can get more results than a Super Bowl ad! With so many useful platforms out there, an expensive Super Bowl ad is not necessarily the way to go to reach the most people. Tune in to hear about some of the innovative ways you can use your ad-budget to build your brand.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Getting TEDx More Results than a Super Bowl Ad.
[00:39] Channels that are being utilized by big companies to promote releases.
[01:47] The expense and scarcity of Super Bowl adverts.
[02:15] Using the Esports and Twitch platforms on a realistic and smaller scale.
[02:47] The example of Ninja and the changes he made to his streaming schedule.
[03:51] The gaming market and how many young people are playing.
[04:27] Branding and the affordable ways of building yours through advertising.
[05:11] That is it for today!
[05:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2020-01-04

Why Luminary Is Failing | Ep. #1252

8 min

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In episode #1252, we discuss our reasons why we think Luminary is failing as a business. Luminary is a podcast production studio that raised well over $100 million to try to build the Netflix for podcasts. If you’re going to launch a business, you have to look at consumer behavior and truly understand what your industry demands. Tune in as we go over all the points why we think Luminary’s roll out failed and how you can prevent that from happening in your own business.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why We Think Luminary is Failing.
[00:30] Who is Luminary, what is their business model, and why did their launch fail?
[01:34] The importance of understanding consumer behavior before starting a business.
[02:06] Why knowing your industry is key for launching a new business.
[03:29] Structure of podcasts: why listeners aren’t interested in paid or B-list podcasts.
[04:23] The pivot that Luminary needs to save their business.
[04:59] Key lesson from this episode: give away everything fro free to build your audience.
[05:51] That’s it for today!
[06:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2020-01-03

How Success Gaps Can Guide Your Content Marketing | Ep. #1251

7 min

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In episode #1251, we look at how you can use success gaps to steer your content marketing strategy. So what exactly is a success gap and what does success look like for your customers? The key is that it is not always about selling! If you can educate and help people with all their problems, you are more likely to succeed in the long run. Tune in today to learn more about how to build brand trustworthiness and help your potential customers find success.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Success Gaps Can Guide Your Content Marketing.
[00:33] Success gap: what your customers need to become successful.
[01:45] Importance of helping your customers solve their problems and be more successful.
[02:18] Building brand awareness and trust to leverage word-of-mouth marketing.
[02:40] Why content marketing is essentially another way to help your potential customers.
[03:34] A tool to determine to best way to help your customers: Ubersuggest.
[04:08] That’s it for today!
[04:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2020-01-02

The Latest Business Trends That Will Guide Your Marketing | Ep. #1250

9 min

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In episode #1250, we go over all the latest business trends to guide your marketing in the new year. There are a lot of things going on in the business world that we do want to call out because these trends will certainly affect how you do your marketing. We cover important trends such as understanding the pitfalls of raising capital, why a strong brand is so effective for your business, the concept of purchasing web properties, and which marketing strategies to use as everything starts getting more expensive.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Latest Business Trends That Will Guide Your Marketing.
[00:48] Understanding the good and bad of raising capital for your business.
[02:11] Building a strong brand: leveraging influencers and the omnichannel approach.
[03:41] Capitalizing on under-utilized web properties, arbitraging your way to better results.
[04:52] How to stay competitive as marketing prices skyrocket: AB testing and conversation optimization.
[05:51] That’s it for today!
[06:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2020-01-01

7 Social Media Tools for 2020 & Beyond | Ep. #1249

7 min

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In episode #1249, we are going over 7 social media tools for 2020 to help you manage and organize all that is happening in the space. We start off with social media management and reporting, why now is a great time to build your messenger list, how to better manage your social media channels, and why it is important to leverage the right tools for your success. For a jam-packed episode of all the best tools, stay tuned!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Social Media Tools for 2020 and Beyond.
[00:39] Using SproutSocial to keep accountability within your team.
[01:32] Gaining a competitive edge by building up your messenger list as quickly as possible.
[02:10] The importance of using the right hashtags on Instagram: Ingramer.
[02:45] How to easily create simple, professional content for Instagram with Canva.
[03:16] Top tool for managing your YouTube channel: TubeBuddy.
[03:42] Using vidIQ to maximize and optimize your YouTube traffic.
[04:11] Using Spotify to get guiding insights on your podcast statistics.
[05:53] That’s it for today!
[04:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2019-12-31

2020 Has Begun. Don't Forget These Oldies But Goodies To Grow | Ep. #1248

9 min

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In episode #1248, we are going to go over some oldies but goodies to help you grow your business in the new year. Often times we focus so much on all the new tools, but today we want to talk about the old, tried and true strategies that still work really well. We dive into key strategies such as webinars, updating and repurposing old content, connecting with customers through text message, and more! Stay tuned to find out how to revive these old marketing goldmines to effectively grow your business.

TIME-STAMPED SHOW NOTES:

[00:40] Today’s topic: Oldies but Goodies to Help You Grow.
[01:06] The power of using webinars to build trust at scale and grow your business.
[01:36] Our recommended webinar tool: Livestorm.
[01:48] Updating your old content to revamp your business in the new year.
[02:36] How to use text messages to connect with your customers directly.
[03:52] Top texting platforms and leveraging push notifications to draw traffic to your business.
[04:17] Why email should still be a core marketing channel in your business.
[05:09] How to leverage and white label tools as the “new” content marketing.
[06:26] That’s it for today!
[06:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2019-12-30

Should You Sign Up For TikTok in 2020? | Ep. #1247

8 min

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In episode #1247, we discuss whether or not you should sign up for TikTok in 2020. TikTok is the newest social network, mainly used for much younger people, allowing users to create short lip-sync, comedy, and talent videos. Listen in to hear more about why now is great time for your business to get in on the TikTok platform, how to take advantage of initial organic growth, and when to look out for opportunities to monetize.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Should You Sign Up for TikTok in 2020?.
[00:31] What is TikTok and how do you use it?
[01:32] Vine success stories: Logan Paul and Jake Paul.
[02:40] The two schools of thought for how to use TikTok for your brand.
[03:56] How to repurpose your content from other social media platforms for TikTok.
[04:58] Why now is the best opportunity for organic growth on TikTok.
[05:36] Focusing on LinkedIn for organic growth on the B2B side.
[06:00] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2019-12-29

A $3000 Story. Was it Really Worth It? | Ep. #1246

11 min

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In episode #1246, we talk about a $3,000 story and if it was really worth it or not? Have you ever invested in something and then wondered if it was actually money well-spent? For today’s show, Neil interviews Eric on his experience of spending $3,000 to go to a conference to discover if it was really worth the hype. Tune in to discover the importance of building a story for your brand, where to use it, and Eric’s three biggest takeaways from attending the event.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: A $3,000 Story: Was it Worth it or Not?
[00:47] When it is better to opt for the book: better value for money.
[01:09] Why Eric decided to build an external story for his brand.
[01:43] What convinced Eric to attend the conference?
[02:23] The story Eric created for ClickFlow: what do they do?
[03:40] The process you go through at the conference: creating your brand script.
[04:44] Brand script for ClickFlow: what does a brand script entail?
[05:38] How to access a brand script template for your business.
[06:14] Three biggest tips Eric learned from the conference.
[07:50] Understanding where to implement or use your story in your marketing.
[08:31] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2019-12-28

The Best Marketers Are The Most Entrepreneurial | Ep. #1245

8 min

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In episode #1245, we discuss why the best marketers out there are usually more entrepreneurial! Looking at our own experiences coming up in marketing and in particular the example of our friend Syed Balkhi, we can see the links between creativity, innovation, and success. Tune in to get some inspiration for how you can turn your marketing skills into a business!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why the Best Marketers are the Most Entrepreneurial.
[00:34] Eric's practices around learning when he started out in the marketing game.
[01:29] Why Neil values creativity over all else in marketing.
[02:01] The example of Syed Balkhi and his career path in marketing.
[03:31] Frugality and creativity; a winning combination.
[04:44] Taking your marketing skills and applying them to a business of your own.
[05:38] That's it.
[05:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2019-12-27

How This Ad Lost One Company a Billion Dollars | Ep. #1244

9 min

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In episode #1244, we talk about how Peloton lost a billion dollars in company valuation the day a new advert for their bike came out! The ad caused a big stir with claims of sexism and elitism and the share drop was very immediate. Tune in to hear our thoughts on what the real cost of this was and if it really hurt Peloton that badly!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How One Ad Lost a Company a Billion Dollars.
[00:34] A little about Peloton, what the company produces and its reputation.
[01:15] The content of the ad in question and the story behind it.
[02:12] The backlash against the ad and the resulting drop in value for Peloton.
[02:40] Neil's own experiences buying his wife a Peloton!
[03:40] Did this saga actually hurt the company and how badly?
[04:26] Good press, bad press and neutral promotion.
[06:08] Coming back from a negative press cycle and using it to your advantage.
[06:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2019-12-27

What You Can Learn From The Popeye's Chicken Sandwich | Ep. #1243

8 min

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In episode #1243, we talk about what you can learn from Popeyes’ chicken sandwich feeding frenzy. As marketers we often forget how effective it can be to test your strategies before doubling down on the right one. Tune in today to hear more about the power of getting back to the basics with minimal viable products, how to use social as a marketing advantage, and why a little competition can create still positive press.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What You Can Learn from Popeyes’ Chicken Sandwich.
[00:45] The story of Popeyes’ chicken sandwich: the feeding frenzy.
[01:11] Capacity limit creates a shortage and increasing demand.
[01:24] Recognizing the power of social media when it is used correctly.
[01:54] Understanding when a “subtle” marketing approach is more effective.
[02:15] Getting back to the basics of marketing: minimal viable product.
[03:06] Importance of testing marketing strategies before doubling down on them.
[03:43] The incredible revenue generating from the chicken sandwich wars.
[04:25] Chick-fil-A vs Popeyes: the positive press creating from the sandwich wars.
[05:02] Learn how to test your marketing strategies on the Marketing School Live website.
[05:43] That’s it for today!
[06:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2019-12-25

The Big Mistake You Are Making on Social Media | Ep. #1242

9 min

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In episode #1242, we share the biggest mistake you’re making on social media. While repurposing content can be effective, it’s imperative to consider whether the content is appropriate for each new channel you publish to. Tune in to hear all about Gary Vaynerchuk’s awesome free resource that outlines everything you need to know regarding social media posts!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Big Mistake You’re Making on Social Media.
[00:47] Examples of how we repurpose content efficiently.
[01:19] Making the mistake of republishing content on an inappropriate channel.
[02:00] Always keeping the norms of the channel (e.g. length of posts) in mind.
[02:20] Advice for publishing natively on Twitter and recent example of a successful Tweet.
[03:08] Putting thought into your posts rather than publishing the same across all platforms.
[04:02] Study the strategies of those who do well on various platforms.
[04:27] Keep in mind that some channels work in both directions while others don’t.
[05:20] Building a culture of experimentation to find out what works.
[05:55] The free resource that outlines key principles of posting on social media.
[06:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2019-12-24

How to go Omnichannel With Your Content in Under 30 Minutes | Ep. #1241

9 min

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In episode #1241, we discuss how you can share to various channels in less than 30 minutes! Sprouting your content means that you make new pieces from an existing “seed” piece, therefore saving a great deal of time and money. Tune in to hear which tool we use to quickly publish your content on various platforms!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Go Omnichannel With Your Content in Under 30 Minutes.
[00:32] What we mean by “omnichannel” and the different types of content and platforms.
[01:17] The misconception around Google penalizing for duplicate content.
[02:00] Keeping in mind that people’s attention spans are very short nowadays.
[02:29] The simple process we follow to spout our content from a “seed” piece.
[03:32] How one piece of content can become 70 pieces of content.
[04:19] Using a tool like IFTTT to connect your content to various platforms.
[05:14] Making your content native so that it is appropriate for the specific channel.
[06:35] Sometimes basic posts work the best.
[06:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2019-12-23

How to Market Like Apple in 2020 | Ep. #1240

9 min

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In episode #1240, we share the strategies for marketing like Apple in 2020. By creating more products that are integrated, Apple keeps customers reliant on them, and people keep coming back to buy the latest devices. Tune in to hear how Apple is diversifying into other markets to remain at the top of their game!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Market Like Apple in 2020.
[00:45] What Apple’s marketing approach used to be.
[01:09] Launching their products to influencers and letting them do the marketing.
[01:36] How utilizing influencers saves on costs.
[01:51] How integrating all their products get people to keep buying from them.
[02:23] Integrate with other partners to pull customers and make them reliant on you.
[02:54] The positive change of Apple listening to feedback now.
[04:00] Apple’s easy-to-navigate website and all the benefits of simplicity.
[04:55] Integrating your other products and services at the checkout point on your website.
[05:32] Why you have to pay attention to your surroundings and diversify.
[06:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2019-12-22

How Storytelling Helps Increase Conversion Rates | Ep. #1239

8 min

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In episode #1239, we discuss the benefits of creating a story around your business. Before people will invest in your product or service, especially with higher-priced items, they want to relate to you, and stories are a great way of making yourself more relatable. Tune in to hear what brands have made major successes with their storytelling!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Storytelling in Business.
[00:36] Examples of companies who have made stories part of their brand.
[01:01] Why storytelling is such a powerful strategy in business.
[01:22] Thinking of stories as rollercoasters and highlighting the ups and downs.
[01:55] The biggest benefit to being more relatable as a brand.
[02:28] Realizing that your story is about you being a guide for your customers.
[03:08] Picking the right time and place to share your story.
[03:35] How stories also help to sell higher-priced items.
[04:44] The importance of stating what your plan is for guiding people.
[05:17] Encouraging and challenging customers to take action.
[05:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2019-12-21

How to Leverage Facebook's Library | Ep. #1238

8 min

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In episode #1238, we discuss how you can leverage Facebook Ad Library. Seeing what similar size brands are doing to double down on their ad campaigns is a great way for you to stay in touch with the latest trends in advertising. Tune in to hear which industries have the most creative affiliate marketers to watch!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Leverage Facebook Ad Library.
[00:32] All the information about ads that Facebook’s library provides.
[01:00] An example of how this tool can show you everything about a brand’s ad activity.
[01:41] The biggest mistake people make – copying what the big brands are doing.
[02:08] Remembering that conversion rates for big brands are always going to be higher.
[02:31] Taking your cues from smaller, similar size companies and ads with lots of engagement.
[03:38] The industries in which you can see super creative affiliate marketers.
[04:37] Paying attention to those adds that are up for a long time.
[05:03] That’s it for today!
[05:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2019-12-20

How to Use Instagram Hashtags The Right Way | Ep. #1237

8 min

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In episode #1237, we discuss how you can use Instagram hashtags optimally. If you wondered whether hashtags are still a thing – they are! Choosing a good mix of trending and specific hashtags will gain you more followers and extend the reach of your posts. Tune in to hear all about the awesome tool that can help you generate first-class hashtags!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Use Instagram Hashtags the Right Way.
[00:37] Why using hashtags on Instagram is still relevant and important.
[01:19] Checking your post insights on a business account to see the reach of your post.
[02:08] Using a mix rather than only the biggest or trendiest hashtags.
[02:32] How to use a tool like Ingramer to generate a good mix of hashtags.
[03:13] The negative consequences of using hashtags that are too generic.
[04:09] Getting a higher conversion of new followers when using specific hashtags.
[05:10] The useful copying capability on Ingramer and saving the best hashtags.
[05:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2019-12-19

7 Unconventional Ways to Fund Your Marketing | Ep. #1236

12 min

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In episode #1236, we share seven unconventional ways to raise money for marketing. Crowdfunding, revenue-based financing, trading services and getting a Small Business Administration loan are only a few of the innovative ways you can get your hands on the cash you need. Tune in to hear how monetizing your content can serve this purpose!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Unconventional Ways to Fund Your Marketing.
[00:52] How you can go about crowdfunding your business following the Jobs Act of 2016.
[01:33] Leverage your community to help you market through blogging and guest posting.
[03:29] Funding through revenue-based financing using a service like Clearbanc.
[03:57] Considering your strengths and trading those for marketing services.
[05:09] The best thing about using the BizX platform to trade services.
[05:54] The benefits of getting your hands on a Small Business Administration loan in the US.
[06:39] Examples of funding your marketing through business development.
[07:53] Monetizing your content to raise money.
[09:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2019-12-18

7 Alternative Ways to Monetize Your Content | Ep. #1235

11 min

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In episode #1235, we talk about seven different ways to monetize your content! From subscriptions and affiliate marketing to native advertising and speaking gigs, there are so many ways that you can use what you are already doing to get paid. Tune in hear how to leverage your work and get your balance moving upwards!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Alternative Ways to Monetize Your Content.
[00:55] Subscriptions and the smart model Chinese teachers are using.
[02:53] Paid services; using blog and podcast content as a lead-in to income.
[03:55] Affiliate marketing and making use of collaboration.
[04:46] Native advertising and the idea of premium sponsored creation.
[05:51] SEO-ranked content for rent; offering pages to other businesses.
[06:47] Speaking gigs and ways to get booked for paid appearances.
[07:43] Bundling content into different packages for everyone's benefit.
[08:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2019-12-17

What You Can Learn From The Tesla Cybertruck | Ep. #1234

10 min

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In episode #1234, we talk about the lessons you can learn from the Tesla Cybertruck! Recently unveiled by Elon Musk and Tesla, the Cybertruck has been a huge talking point, with its unique design and grand claims, in our conversation we unpack the marketing lessons that are illustrated by the unveiling and preorder process. Tune in to hear all about it!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What You Can Learn from the Tesla Cybertruck.
[00:33] What is a Cybertruck?
[01:39] The unveiling of the Cyberturck and the question of its windows.
[02:40] Tesla's marketing strategy and the competition they set up.
[04:12] Perception is everything, choose what you portray carefully!
[05:25] The image of the Cybertruck and the impact that something that distinct makes.
[06:00] Knowing your audience and pitching to them directly.
[07:39] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2019-12-16

How to Weaponize Your Data | Ep. #1233

9 min

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In episode #1233, we share strategies for making the most of your data. Customer data platforms and sales enablement tools can help you to track customer behavior and thus target them in more personalized and effective ways. Tune in to hear what you can do to double down on every site visitor!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Weaponize Your Data.
[00:36] How the collection of data is increasing and becoming almost unmanageable.
[00:53] Using customer data platforms to track customer behavior and target them.
[01:28] How sales enablement tools can help you weaponize your data.
[01:58] How BounceX helps you to get the maximum amount of revenue out of each visitor.
[02:57] The size of company that Bounce X works for and advice for smaller companies.
[03:40] An example of how IP and email addresses can be used for personalized marketing.
[04:57] The benefits of using Supermetrics to connect the data within Google Data Studio.
[05:40] The limitations of Google Analytics and how it differs from Google Data Studio.
[06:35] That’s it for today!
[06:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2019-12-15

Smartest Marketing Examples That We've Seen Recently | Ep. #1232

8 min

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In episode #1232, we share some of the smartest marketing strategies that we have come across lately. You will hear great examples of how people are leveraging design to drive user enthusiasm on their websites, and getting past pesky pay to play algorithms by using platforms such as text. We also share two brilliant secrets for boosting your Instagram following and website traffic. There are some golden pointers in this episode so be sure to catch it!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Smartest Marketing Examples We Have Seen Recently.
[00:36] What makes the Tinder Swindler article impossible to stop reading.
[01:25] How to use charity donation options on your website to convert prospective customers.
[02:16] A tip for achieving remarkability: use your own custom illustrations.
[02:46] Two ways to initiate text marketing thus bypassing pay-to-play algorithms.
[03:22] The value of email, community.com, and other channels for controlling reach.
[04:13] A ‘content for close friends only’ strategy that boosts follower count by 40% in a month.
[05:20] That’s it for today!
[05:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2019-12-14

7 Ways To Skyrocket Your LinkedIn Engagement | Ep. #1231

6 min

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In episode #1231, we share seven strategies that you can use to boost engagement on your LinkedIn significantly. We highlight LinkedIn’s great capacity for going live and teach you how to leverage tagging, commenting, opening lines, SRT video files, and your social media ring to get that user engagement popping off! Find out some tips you won’t hear anywhere else right here today.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Ways to Skyrocket Your LinkedIn Engagement.
[00:30] The great capacity of LinkedIn for going live due to its organic audience.
[00:52] Boosting virality through getting and replying to comments.
[01:32] How a great opening line can act as a brilliant hook.
[02:10] Using the pencil icon and SRT files when uploading video content.
[02:27] Tag people in your posts, but make sure they are posts that add value.
[02:52] The value of having a social media ring for building post momentum.
[03:15] Some ways to build up a social media ring such as using texts or emails.
[03:50] That’s it for today!
[03:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2019-12-13

What You Can & Can't Outsource with Social Media | Ep. #1230

10 min

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In episode #1230, we give you some tips about when to pass off social media work to an employee or third party organization, and when to do it yourself. The audience that you have built around your personal brand can tell when the content you post hasn’t been written by you, so we recommend personability as far as tweets, stories, and photographs. Outsourcing can start to happen for things like checking social inboxes, video editing, and all those labor-oriented tasks that don’t require your personal touch. Hit play for the specifics!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: When You Can and Can’t Outsource with Social Media.
[00:50] Why not to outsource the production of content associated with one’s personal brand.
[03:34] Some thoughts on why personal photos get better responses than outsourced ones.
[04:29] The value of storytelling and how Instagram stories tend to spread.
[04:47] When Instagram stories can be outsourced: after you have made their content.
[05:11] Outsource for labor such as video editing and other stuff you’re not good at.
[05:31] How Twitter still stands as a great platform to have conversations on.
[05:45] Using Fiverr to outsource the creation of Instagram carousels.
[06:40] Why it is a huge time saver having somebody to check social inboxes.
[06:59] How helpful platforms like Hootsuite and Sprout Social are for data insights.
[07:40] That’s it for today!
[07:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2019-12-12

A Simple Marketing Game Plan For the First 30 Days of 2020 | Ep. #1229

8 min

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In episode #1229, we give you four marketing strategies that you can use to kick off 2020 in the best way possible. We thought that rather than us telling you what to do for the whole year, we’d start by just breaking down the first month. Make sure you spend your January branching out from your best platform, solving business issues weekly, leveraging online tools to increase web traffic, and getting closer to your audience using the omnichannel approach. Don’t miss out on this one and remember to bookmark it so you can listen to it again just before 2020 starts!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: A Simple Marketing Game Plan for the First 30 Days of 2020.
[00:46] How to kick off 2020 right by doing one thing each week of January!
[00:57] Leveraging similar platforms to your best one as a way of growing your audience.
[02:06] Solving issues weekly and what that can do to keep your head above water.
[03:05] What offering free tools on your website can do to increase its traffic.
[04:09] Using the omnichannel approach to connect to your audience better.
[05:37] That’s it for today!
[05:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2019-12-11

7 Marketing Trends for 2020 | Ep. #1228

9 min

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In episode #1228, we discuss seven marketing trends that we see happening in 2020! 2019 has been a wild year and some things are falling by the wayside, while others are on the up. Our big predictions are the rise of voice search, tiered monetization, TikTok, business intelligence, AI, new communication strategies, and the only moat that will still exist in marketing! Tune in to sharpen your perspectives about what 2020 could bring you and vice versa.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Marketing Trends for 2020.
[00:30] How and why you should become compatible with voice search.
[01:07] Ways that tiered monetization audience/creator arrangements have room to grow.
[02:20] Why to focus on business intelligence and not just front end analytics.
[03:27] The value of utilizing AI in any way possible for business optimization.
[04:15] A drop in the effectiveness of email communication and how to get past it.
[05:14] Why leveraging TikTok is still a great idea.
[05:49] Personal brands are the only way to ward off other companies from copying you exactly.
[03:20] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2019-12-10

What Marketing Investments We Are Making For The Next 10 Years | Ep. #1227

9 min

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In episode #1227, we talk about what marketing investments we will be making for the next ten years. The trends we consider to be worth your capital in the coming years are data leveraging, platform integration, the freemium strategy, personal brand building, and the continuing rise of chat based business models. If you are looking for ways to think about growing a business in the long term be sure catch this one!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Our Marketing Investments for the Next Ten Years.
[00:33] Find out how to use data to your advantage in an ethical manner.
[01:24] Tap the audiences of other platforms by integrating into them with plugins/extensions.
[02:37] Build great products and use the freemium marketing strategy.
[03:49] The value of stopping focusing on immediate ROI but rather building a brand.
[05:43] Why voice/chat text models are is still on the rise.
[06:40] That’s it for today!
[06:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2019-12-09

7 Lessons Learn From Sam Oven's 36 Million Dollar Business | Ep. #1226

12 min

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In episode #1226, we share the seven best lessons we learned from Sam Ovens’ presentation at our recent marketing workshop. We talk about money-draining tasks, distracting habits such as networking and cooking, and tips for practicing a healthy diet. We also share his lessons for optimizing your business through testimonials, thinking ahead, and obsessing over minor tweaks. Sam makes $36 million per year using techniques like these, so it would probably be a good idea if you checked out this episode!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Lessons We Learned From Sam Ovens.
[01:20] How networking can be a distraction from focussing on one’s business.
[02:14] The value of quitting -$100 per hour activities such as drinking alcohol.
[03:04] Get more energy from plant-based, non-processed foods, and fasting intermittently.
[04:30] Using a food delivery service such as Thistle to cut out time spent cooking.
[05:22] The success that comes by fine-tuning whichever of your campaigns is working best.
[06:35] Evolve your business through future-focused thinking and observing great leaders.
[07:40] The 3586 impromptu testimonials Sam has and how they create trust in his business.
[09:33] That’s it for today!
[09:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2019-12-08

7 Hacks for Performing at an Elite Level | Ep. #1225

10 min

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In episode #1225, we will be sharing seven hacks that you can apply to your life to start performing at a more elite level. Whether you are already super successful but want to optimize even further, or you’re just starting along your path to greatness, these seven hacks will be invaluable! We cover sleep and organizational habits, eradicating time-draining tasks, and also the incredible new Timeshifter app. Become your greatest self by hitting play and learning from the best now!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Hacks to Performing at an Elite Level.
[00:30] Use Timeshifter to beat jet lag and perform optimally.
[01:15] How to optimize life for convenience so that work can be focussed on.
[02:39] Ways to get as much sleep as possible: room temperature, sobriety, etc.
[03:39] Break down tomorrow’s tasks into chunks using a to-do list.
[04:41] What the five through 30 model is and how it can optimize habits and organization.
[05:40] The benefits of waking up at 04:00 and starting work at 05:00: no distractions.
[06:26] Batch days by themes of tasks to guard what you spend time doing.
[07:28] That’s it for today!
[07:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2019-12-07

How to Get 10k Followers a Week On Instagram Organically | Ep. #1224

8 min

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In episode #1224, we share how you can organically grow your followers on Instagram by 10k, every week! We learned the benefit of Instagram carousels from Chris Do and the way he has used these to grow his following is simply remarkable! For a simple explanation of how you can do the same, listen in!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Get 10k Followers a Week on Instagram Organically.
[00:34] Where we got this idea from; looking at Chris Do and carousels.
[02:02] The immediate success that Neil experienced with this strategy.
[03:10] Grabbing people's attention with the first image of carousel.
[04:02] Maintaining interest and taking the audience on a journey.
[05:08] Realistic results and what is possible with these tactics.
[05:27] Comparing stats from before and after implementing this.
[05:42] That’s it!
[05:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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Published 2019-12-06

How to Actually Translate Your Content (The Biggest Hack For 2020) | Ep. #1223

9 min

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In episode #1223, we unpack how to translate your content to make the most of it! In 2019 there is an over-saturation of US-centric, english-language content but a lack in many other regions and languages. This means that by merely transcribing and translating your existing content you can enter into, and dominate, new markets with little effort and cost. Tune in to hear the basics of this easy process!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Actually Translate Your Content.
[00:45] How Neil started with the strategy a few years ago.
[01:04] The amazing results that Neil has experienced since implementing.
[01:38] Some of the lessons that Neil learned about transcribing content.
[02:40] The dangers of working with people who are not local and embedded in a culture.
[03:50] Where to find people to do this transcription and translation work.
[04:04] Building brands locally and back-linking from different regions.
[04:48] Brand clarity and becoming known on social media and at conferences.
[05:41] Taking advantage of the white space that is currently available.
[06:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
[06:53] That’s it for today!

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Published 2019-12-05

7 Things Small Businesses Can Do To Grow Faster in 2020 | Ep. #1222

9 min

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In episode #1222, we talk about the seven things that can help your business grow faster next year! From the usefulness of webinars and text messaging to the best ways to boost your YouTube rankings, we cover it all. Tune in to hear how you can get you business bubbling in 2020!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Things that Small Businesses Can Do to Grow Faster in 2020.
[00:33] Looking back to old effective tactics such as webinars.
[01:20] Translating and transcribing existing content for other regions.
[02:10] Text messages and SMS marketing within the bounds of the law!
[02:58] Maximizing YouTube views in the first 24 hours.
[04:15] The trend towards texting and instant messenger marketing.
[05:06] Updating old content instead of writing new posts all the time.
[05:33] Using gifts to make marketing impressions on customers.
[07:05] That is it for today!
[07:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2019-12-04

7 Lessons Learned From a Mastermind | Ep. #1221

14 min

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In episode #1221, we talk about the seven lessons we learned hosting our own mastermind! We had such a blast hosting this event, meeting all the attendees, and listening to the great speakers, so we thought we would share the seven biggest takeaways we got from the experience. Tune in to hear about raising capital, hosting dinners, growing a following and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Lessons We Learned from a Mastermind.
[00:33] The mastermind we hosted recently and the great time we had!
[01:28] Attendees and the amazing quality of people who were there.
[02:05] The democratization of capital and the different ways to raise funds.
[03:08] Benefits of purchasing sites from non-profits.
[04:12] Getting out there and doing in-person, active events.
[05:16] A simple way to grow your Instagram following today!
[06:14] Using dinners for mingling and networking of participants.
[07:01] Staying open to taking and giving help in the business world.
[09:16] Optimize yourself for best performance!
[10:32] That is it for today!
[10:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2019-12-03

Marketing Checklist for 2020 | Ep. #1220

10 min

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In episode #1220, we share our marketing checklist for the coming year. Monetizing voice-based traffic, using a customer data platform, and readjusting your SEO strategy are only a few of the tips we offer to help you stay relevant in 2020. Tune in to hear why you should sell on live, sprout your content, and add a checkout bump to your site!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: A Marketing Checklist for 2020.
[00:37] Listen to the last episode we did about the opportunities for 2020.
[01:02] The tools you can use to monetize voice-based traffic.
[01:20] What customer data platforms allow you to do and the increasing value of data.
[02:03] How to readjust your SEO strategy for 2020, including updating and translating content.
[02:54] Survey your audience before the end of the year.
[03:38] Go live to sell on social media once a week.
[04:05] The importance of sprouting your content and leveraging the omnichannel.
[05:10] Examples of how you can grow by offering a free product.
[06:09] Focusing on your brand and creating content.
[06:52] Why you must add a checkout bump to your site.
[07:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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Published 2019-12-02

7 Social Media Opportunities We’re Excited About for 2020 | Ep. #1219

8 min

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In episode #1219, we share the expected social media trends for 2020. From TikTok and advertising on live to connecting with people through ephemeral content, we give you everything you need to stay ahead of the game in the coming year. Tune in to hear why posting natively is most effective!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Social Media Opportunities We’re Excited About For 2020.
[00:35] TikTok’s likely growth projection for the coming year.
[01:07] Why you should sell through live and examples of people who use it this way.
[01:39] Advertising and connecting with people through ephemeral content like stories.
[02:21] The benefits of re-using content by turning it into smaller bits.
[03:18] What posting “natively” means and why you should implement it.
[04:36] What to do when customers visit your checkout or lead page but don’t buy.
[05:22] The continuing growth of chat and its various platforms.
[06:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2019-12-01

7 SEO Opportunities We’re Excited About for 2020 | Ep. #1218

8 min

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In episode #1218, we talk about 7 SEO opportunities that we are especially excited about for 2020. We cover content translation, snippets, updating old content, keywords and much more! Tune in to hear how you can get your ranking up in the new year!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 SEO Opportunities that We are Excited About for 2020.
[00:32] Content translation and transcribing and exciting new possibilities for this!
[01:20] Using and tracking snippets for optimization.
[02:01] Making the most of old content over only creating new posts.
[02:45] Fact schemas and ranking higher on search result pages.
[03:17] Google algorithm updates and what it means for search results.
[04:20] Assessing your keywords and the tools to do this.
[05:07] New tools with built in SEO capabilities.
[06:04] That’s pretty much it for this episode!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2019-11-30

7 Ad Opportunities We’re Excited About for 2020 | Ep. #1217

10 min

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In episode #1217, we unpack a list of 7 ad opportunities that we are really excited about for next year. We discuss new things on Google, chatbots, TV spots, LinkedIn and more! Listen in to hear all about it!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Ad Opportunities We're Excited About for 2020.
[00:34] Google's new search-result forms and their amazing ease of use.
[01:12] Re-marketing and long form videos.
[01:58] Chatbots and new ground in the field of chat marketing.
[03:08] The trend of driving traffic towards content and educational pages.
[03:49] TV and streaming platforms; the evolving and unknown avenue of ads.
[04:59] Push notifications and the conversion rates through this form of marketing.
[05:21] TV spots and the usefulness of getting some of this real estate.
[05:54] The growth of LinkedIn and its organic reach.
[07:08] That is it for today!
[07:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2019-11-29

How to Do An Audience Survey To Serve Your Customers Better | Ep. #1216

10 min

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In episode #1216, we talk about how to do a survey in order to better serve your audience! We use the example of our recent Growth Accelerator event and the survey we did after the fact to gauge what the audience liked the most and their thoughts for improvement. Tune in to hear how you can use a survey to get closer to your people!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Do an Audience Survey.
[00:31] Experiences at our recent Growth Accelerator event.
[01:24] Some of the questions we used in our post-event survey.
[02:45] Why certain people do not connect with certain types of content.
[03:39] Maximizing what you already have before more growth.
[04:30] Using open-ended questions and finding the common threads in answers.
[06:40] Allowing space for people to add their own feedback for your benefit.
[07:10] That’s it!
[07:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2019-11-28

If You Want to Grow Fast, You Need to do This | Ep. #1215

8 min

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In episode #1215, we discuss what you need to do to rapidly increase your growth. Providing your audience with innovative, value-adding freebies is a great way to get people talking about your business. Tune in to hear why you have to be willing to take risks to reap big rewards!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: If You Want to Grow Fast, You Need to do This.
[00:36] Think about what you can give away for free, and we don’t mean an eBook or tool.
[00:57] Examples of the kinds of value-adding freebies you could give people.
[01:10] Why eBooks are no longer a good option.
[01:36] The value of giving something that others would normally charge for.
[02:14] The shift towards machine learning and AI, and staying ahead of the curve.
[03:30] Considering how you can be 10 times better than your competition.
[03:53] Why these free offerings do not have to cost you a fortune.
[04:22] The importance of being willing to take risks.
[05:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2019-11-27

How to Crush It When You Speak | Ep. #1214

9 min

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In episode #1214, we share our top tips for crushing a speaking opportunity. The key is to find out exactly who your audience is so that you can tailor content accordingly. Tune in to hear some great advice for interacting with your audience and getting hold of their contact details!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Crush A Speaking Gig.
[00:49] The importance of developing your own voice and presence.
[01:12] Keeping in mind that your goal is to promote your brand, and get more business.
[01:35] How you can quickly expand your email list and collect leads.
[02:17] Getting connected with an intimate group through a cool LinkedIn feature.
[03:32] The benefits of frequently publishing content on LinkedIn.
[03:38] Knowing what kind of audience you will address and tailoring your message accordingly.
[04:02] Why you need to constantly engage with your audience: talk with, not to them.
[04:20] Ideas for interaction: asking questions, making jokes, etc.
[05:03] Avoid talking about yourself too much and having a long bio.
[05:13] Asking the event organizer for more information on the audience, and avoiding cliches.
[06:07] The advantage of asking people to text you to get the presentation notes.
[06:33] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Published 2019-11-26

How Eric Siu Saved His SEO Traffic from Tanking | Ep. #1213

9 min

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In episode #1213, we discuss how Eric prevented his SEO traffic from dropping drastically. Failing to redirect correctly when redesigning and assuming that your developer knows the ropes are two big mistakes you should avoid. Tune in to hear which tools Eric used to prevent a traffic disaster!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Eric Siu Saved His SEO Traffic from Tanking.
[00:53] What went wrong: not giving the developer a checklist when the site was redesigned.
[01:15] Going ahead with the redesign without having the correct redirects in place.
[01:44] Using Google Search Console to help point out issues with your site.
[01:54] Using monitoring tools such as Ahrefs, SEMrush, and SEO Spider.
[02:20] What happened once 404 issues were fixed.
[02:32] Ensuring that you don’t lose traffic by breaking the URL structure.
[03:49] Increasing the mobile site speed and maintaining the desktop speed.
[05:00] Why you don’t have to be perfect everywhere.
[05:44] Avoid making the same mistake by actively monitoring redirects and hiring appropriately.
[06:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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