Marketing School - Digital Marketing and Online Marketing Tips

In episode #1161, we share 7 tips for LinkedIn marketing as you prepare for 2020. These tips can get your content and engagement all the way up, shared and gaining traction as you build your profile and business. Tune in to hear about tagging, channel partners, LinkedIn Live and more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 LinkedIn Marketing Tips to Help You in 2020.
• [00:31] LinkedIn Live just launched!
• [02:35] Publish content on LinkedIn; videos, articles and other kinds of text-based content.
• [02:39] Tag usage when posting content.
• [03:03] Building channel partners and finding similar businesses and people.
• [04:12] Involving friends, associates and influencers in order to drum up engagement.
• [05:12] Reaching out to contacts to share you content on their profile.
• [06:58] Using LinkedIn Recruiter for starting conversations. 
• [07:32] That is it for today!
• [07:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Aaron Aegis

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In episode #1160, we discuss building a company that customers want to be a part of! The number one factor for creating this kind of brand or business is the customer and employee experience and their are a few simple and inexpensive ways to do this! Tune in to hear our thoughts on getting your business up there with the best of them.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Build a Company Your Customers Want to Be a Part of.
• [00:50] Experience, business and company culture; does it translate to revenue?
• [02:14] Employer branding, inward and outward facing experiences and recruiting.
• [04:10] Creating experiences, events and free swag for customers.
• [05:55] Separating yourself from the competition with unique offers and gifts.
• [06:41] Expensive does not equal effective; keep things thoughtful and fun.
• [07:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Beats by Dre
• Glassdoor
• In-N-Out Burgers
• Zoom
• InsideSales

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In episode #1159, we discuss the benefits of niching down in your agency. We all know that niching down can help you build a stronger and more dedicated customer base but how much does it really help? And how far should you take this process? Tune in as we explore this great tactic for building a company!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Should You Niche Down Your Agency?
• [00:38] The amount that niching down can help your product or service.
• [01:30] Niching down versus serving companies across the board.
• [02:25] The one reason you should niche down now, if you are just starting out!
• [03:08] Gaining a better understanding through specific case studies.
• [04:01] How narrow to go when you niche down.
• [04:42] Picking something, getting it right and then expanding.
• [05:13] That’s it for today!
• [05:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• OmniCom
• Apple

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In episode #1158, we talk about experiential marketing and what it is! From big campaigns by the likes of Halo and Red Bull to long-running experiential spaces like Disneyland, creating memorable experiences for an audience is a really powerful way to market your brand. Tune in to hear the small ways you can use these ideas in your business!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What is Experiential Marketing?
• [00:41] Some definitions and examples of experiential marketing.
• [02:55] Customer support and service as a valid type of experiential marketing.
• [04:23] Going above and beyond the status quo; give your audience more!
• [05:10] Committing to the delivery of great content is what will make an audience love you.
• [05:28] That’s it for today!
• [05:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Halo
• Harlem Globetrotters
• Andrew Wexler
• Red Bull 
• Occulus
• Disney 

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In episode #1157, we are sharing 7 ideas for customer acquisition for the rest of the year! We run through collaborations, useful tools, expanding content, and more! Tune in today to get the best advice on increasing your customer count!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Customer Acquisition Ideas for the Rest of 2019.
• [00:33] Channel partnerships and cross-platform collaborations.
• [01:17] Utilizing affordable tools to manage your site and its data.
• [02:25] The process of content expansion to ease the need to create something new.
• [03:12] Voice search and the usefulness of Jetson AI.
• [03:48] AI for advertising and using Pattern 89 for this purpose.
• [04:21] Automating your SEO process with the tools that are currently available.
• [05:00] Chat programs, funnels and product tours with Intercom.
• [05:42] Make sure you check that out!
• [05:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• CodeCanyon
• 1kProjects
• Jetson AI
• Pattern89
• Clickflow
• Distilled
• Intercom

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In episode #1156, we explain the high-converting landing page formula! Your landing page and its contents are such a big deal in how you convert visitors to customers, so do not sleep on this important aspect of your business! Tune in to hear how you can up your conversion rate.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The High-Converting Landing Page Formula.
• [00:32] Answering objections with your landing page.
• [01:43] Creating the page once you have an idea of the landscape of objections.
• [02:01] The importance of headlines and making the most of your airtime.
• [02:40] Multiple visual aspects that explain your message.
• [03:22] Chat programs that answer users' questions.
• [04:05] Long and thorough versus short and to-the-point pages.
• [04:45] The inclusion of the relevant pixels on each page. 
• [05:08] Exit pop-ups, scrolling bars, testimonials and buy buttons! 
• [06:01] Frequently asked questions and congruent messaging across different pages.
• [06:20] Utilizing video and transcriptions for your landing page.
• [06:45] Keeping your site speed up; don't bog it down unnecessarily.
• [07:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Conversion XL
• SurveryMonkey
• UserTesting
• Copyblogger
• Breakthrough Advertising
• Crazy Egg
• Intercom
• Drift
• Swipe-Worthy
• Land-book

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In episode #1155, we share some SEO advice for brand-new YouTube channels. From making the most of your first 24 hours, hitting your social channels and email lists, to transcribing your videos, we cover it all. Tune in to get the low-down on how to get your channel rolling with a purpose!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: SEO Advice for a Brand-New YouTube Channel.
• [00:31] Using TubeBuddy for research and growth.
• [00:52] Leveraging your email list to grow your YouTube channel.
• [01:30] The value of push-notifications in getting your video viewed early.
• [02:05] Don't forget social media and all your other communication channels
• [03:07] The all-important first 24 hours and the effect on your ranking. 
• [04:50] All the platforms to utilize when doing that initial push for views.
• [05:22] Engaging the right people with your content to bolster your ranking. 
• [05:55] Transcriptions and uploading extra content to each video. 
• [06:21] Make sure you check that out!
• [06:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• YouTube
• TubeBuddy
• Subscribers
• WordPress
• YouTube Subscribe Widget
• Evan Carmichael 
• Rev

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In episode #1154, we talk about a simple way that you can skyrocket your traffic in two days! Although there are strategies we could talk about in a five minute podcast episode, we want to invite you to our upcoming in-person event in Malibu! Listen in to get all the important details.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Skyrocket Your Traffic in Two Days.
• [00:45] The upcoming in-person event we are hosting in Malibu!
• [01:45] How your pricing model can dramatically increase your revenue!
• [02:05] Growth hacks for 2020; user experience, click-through rates and data utilization.
• [02:50] Our event is not going to be a glorified, oversized conference!
• [03:27] The problem with many conferences and the value we are offering.
• [04:40] Make sure you check that out!
• [04:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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In episode #1153, we discuss the option of monetizing your podcast! There are many considerations when thinking about ads and sponsors for your show and it is not something that you should rush into. Join us as we relay the most important factors in this decision.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: When to Monetize Your Podcast with Ads.
• [00:32] The ongoing discussion we have around monetizing this podcast.
• [01:48] Considerations of who to work with and what you are willing to give up.
• [02:39] The money that it takes grow a podcast, faster.
• [03:15] The number of listeners we recommend you acquire before you monetize.
• [04:25] Reinvesting ad money back into your podcast rather pocketing it.
• [05:10] That is it for today!
• [05:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Dreamhost
• iTunes 

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In episode #1152, we talk about some of the best marketing courses for digital marketers. With so much free and paid learning content online, how do you decide which courses you should take and which option is best suited to you? Join us as we break down some surprising information on how you can make the most of your learning budget!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Best Marketing Courses For Digital Marketers.
• [00:35] Some of the courses that are available for free on YouTube.
• [01:35] Affordable courses and other places you can learn online.
• [02:12] Specializing in one channel rather than chasing general expertise.
• [03:08] Following through on your courses and staying updated as marketing evolves.
• [04:02] Considering paid options versus free content; the benefits of each.
• [05:57] The commitment that an audience makes when they pay for a course. 
• [06:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Brian Dean
• SEO That Works
• YouTube SEO
• HubSpot
• Google Adwords
• Coursera
• Udemy
• LinkedIn Learning
• Digital Marketer
• Slack
• Traffic Think Tank
• Ahrefs

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In episode #1151, we discuss how to get the most out of Google Analytics. From independent bloggers to Google's own tools and services there is a wealth of ways you can improve your game, right at your fingertips! Tune in to hear us unpack everything you need to know about SEO and beyond!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Get the Most Out of Google Analytics.
• [00:30] Tapping into Avinash Kaushik's wealth of knowledge!
• [01:17] Using cohort reports for the time increments that suit you.
• [02:28] Adding annotations to track big events and changes in traffic.
• [02:47] Advanced segmentation; getting particular about your site's visitors.
• [03:05] Linking to Google Ads and Search Console!
• [03:17] Google's cross device feature and adjusting messages accordingly.
• [04:20] The usefulness of multi-touch attribution for a clearer picture.
• [04:51] E-commerce and goal tracking, and using Google Tag Manager.
• [05:10] The high quality benchmarking capabilities of Google Analytics.
• [05:46] That is it for today!
• [05:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Avinash Kaushik 
• Google Search Console
• Google Tag Manager

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In episode #1150, we lay out our favorite marketing blogs for 2020 and beyond! We run through a whole host of useful resources for SEO optimization, algorithm updates, marketing costs, great copywriting, and much more! Join us today as we give you the tools you need to be the best marketer possible going into the new year.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Our Favorite Marketing Blogs for 2020 and Beyond!
• [00:40] Andrew Chen's blog and his monthly long-form essays.
• [01:13] Using Adage to stay abreast of trends in marketing and new opportunities.
• [02:18] ProfitWell's blog and new video series!
• [02:45] Conversion XL, VWO and the rising cost of marketing.
• [03:47] Monitoring Hot Pod News as the podcasting market continues to grow.
• [04:20] Product Hunt as a tool for seeing all the new products and tools being released.
• [04:51] Human psychology and the evergreen nature of great copy. 
• [05:15] Creating great landing pages with Land-Book.
• [05:15] The value of user on-boarding and retention!
• [05:42] Using Search Engine Roundtable to keep up to date on algorithm changes.
• [07:05] That’s it!
• [07:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Andrew Chen
• Uber
• Jason Horowitz
• Adage
• Alexa
• Jetson
• ProfitWell 
• Conversion XL
• VWO
• Hot Pod News
• Product Hunt
• Swipe
• Land-book
• User Onboard
• Search Engine Roundtable
• Feedly
• Nuzzel

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In episode #1149, we discuss leveraging content marketing when you are selling multiple products. There are many ways to market content, from videos and podcasts to events and more. We find these avenues really powerful, especially when you have an array of offers for your audience. Tune in to hear our strategies for driving sales and building your customer base!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Leverage Content Marketing When Selling Multiple Products.
• [00:35] Growing an audience through content marketing.
• [01:10] Free versus premium offers and targeting different areas.
• [02:03] Using categories and lists to drive sales and traffic.
• [02:54] Building from a foundation of content marketing and moving into different areas.
• [03:39] Keyword research and finding comparable and successful products and services.
• [04:12] That’s it for today!
• [04:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• UberSuggest
• ClickFlow
• HubSpot
• Tony Robbins

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In episode #1148, we talk about the important idea of updating content and how often this should be done. A lot of content creators make the mistake of making new content constantly, instead of doubling down and improving already successful content that they have. Tune in to hear our thoughts on staying up to date and how often to efficiently give your content new life! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Often to Update Old Content.
• [00:34] The SEO benefits of updating your content.
• [00:57] New content creation versus updating already established articles and information.
• [02:06] Using tools to track the decay of your content over time.
• [03:10] Minimizing issues and loss of traffic to improve user experience.
• [03:39] Going in-depth on articles and doubling down on quality and currency.
• [04:29] The mistake of constantly creating new content over updating useful articles.
• [05:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Animalz
• Google Search Console
• Ahrefs
• Backlinko
• Toyota

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In episode #1147, we discuss keeping your content fresh and interesting for your audience! With so much content creation happening online all the time, information needs to be updated and repackaged in order to keep readers engaged and enticed by what you are publishing. Join us as we break down a few simple ways to make sure you keep traffic directed towards your platforms.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Keep Your Content Fresh and Interesting.
• [00:33] What does it mean to have fresh and interesting content today?
• [01:37] Some tips for starting out as a content creator and the learning process.
• [02:48] Using design and graphics to spark interest and maintain attention.
• [03:50] An example of a visually appealing brand that stands out!
• [04:27] Rounding up today's strategies and tips for staying fresh.
• [05:43] That’s it for today's episode!
• [05:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Wikipedia
• Yelp 
• Abraham Lincoln
• JumpCut
• Backlinko
• Canva
• Infogram
• Fiverr
• FiveThirtyEight

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In episode #1146, we talk about the fatal mistakes to avoid when working in software as a service! We look at some of our personal experiences, the stories of others, and deliver a handful of helpful directions to steer you away from danger. Tune in to get a compass and map for staying out of stormy waters with your business.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Fatal Mistakes You Need to Avoid in SaaS.
• [00:52] Picking a total addressable market that is too small!
• [02:10] Market size versus pricing options to make enough money.
• [03:10] Waiting to launch to begin marketing your business.
• [03:40] Market research and avoiding building a product in a vacuum.
• [04:22] Recruiting early on; the timing of your hiring process is vital!
• [04:57] Start selling as soon as possible, even before it you are fully built.
• [06:13] Maybe we will do a part 2 on this!
• [06:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Dropbox
• CrazyEgg
• Kissmetrics
• Zoom
• Slack 
• ProfitWell
• Pricing Creativity
• Clickflow
• BuzzSumo

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In episode #1145, we share 7 creative ways to get more links to your business. From tools and broken links to websites that you can buy and merge your data into, we cover a ton of ways you can stimulate sharing and traffic and get more eyes on your content. Tune in to hear these great strategies for connecting with a larger audience. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Creative Ways to Get More Links.
• [00:37] Go find stat-based blog posts in your space and create infographics.
• [01:54] Product-led growth; the gift that keeps on giving!
• [02:30] Using ScrapeBox to find available spaces on the web to get more links.
• [03:45] Find broken links and offer to supply the site with updated content.
• [04:25] Look for neglected blogs and suggest keeping it alive by publishing.
• [05:29] Using badges to link back to your company.
• [06:27] Buy up websites that have not been updated and merge content. 
• [07:03] That’s it for today!
• [07:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Brian Dean
• Here's What We Learned About Organic Click-Through Rate
• Infogram
• ScrapeBox
• Ahrefs
• SEMrush
• Mixpanel
• Unsplash

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In episode #1144, we unpack the recent collaborative study on organic click-through rates. This study, conducted by Backlinko and Marketing School, shows findings from over 5 millions Google search results and has a ton of surprising statistics to help you understand your SEO. Tune in to get all the details on this study!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Organic Click-Through Rate Lessons on 5 Million Google Search Results.
• [01:10] A summary of the key findings of this study.
• [01:29] Why it's a 'winner take all' situation with search results .
• [02:57] The success rates of titles containing questions.
• [03:35] Keyword usage in titles and the resulting bump in click through rates.
• [04:48] The subtractive effect of including power words in your titles.
• [05:50] Evoking curiosity can make a big difference to your CTR.
• [06:10] There you have it!
• [06:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Backlinko
• ClickFlow

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In episode #1143, we help you think about how to pick the ideal price! We cover customized pricing models, calculators, pricing according to value, adjusting prices over time, and more! Tune in to hear how you can boost your sales with the number one leveraging tool at your disposal.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Pick the Ideal Price.
• [00:55] A customized pricing model for high-end products and services.
• [01:15] Using a pricing calculator to pitch your business at the right level.
• [02:32] Starting from the foundation of value and how to have these conversations.
• [03:24] Adjusting your price as your services or products grow and evolve.
• [03:46] Existing services and products can diminish in value over time.
• [04:15] Avoiding under-pricing your business and the appearance of trust.
• [06:03] There you have it!
• [06:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• CrazyEgg
• Product Habits
• ProfitWell
• Pricing Creativity
• Diamond Foundry

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In episode #1142, we lay out 7 highly effective habits that make you a better marketer! From mindset to technology, testing to data collection, we cover it all. Tune in to give your marketing game that extra boost it needs!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Highly Effective Habits to Make You a Better Marketer.
• [00:44] Staying open-minded and learning continually!
• [01:37] The running of constant tests; the best way to improve and succeed.
• [02:41] Writing practice and developing the ability to compellingly communicate your ideas.
• [03:52] Data is way more important than any gut feeling you have!
• [04:33] Patience is virtue; allow time to get to your goal.
• [05:41] Keeping up to date with technology and where it is headed.
• [06:47] Do not underestimate the power of relationships! 
• [08:01] That’s it for today!
• [08:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• 7 Habits of Highly Effective People
• Stephen Covey
• Breakthrough Advertising

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In episode #1141, we discuss whether joint webinars are worth the effort. The answer to this question depends on the audience; you do not want to collaborate with someone whose audience is not suited to you and your business. Tune in to hear how you can make the most of joint webinars, reasons that we avoid online summits, and simple strategies for setting up great value exchanges.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Are Joint Webinars Worth It?
• [00:35] The basic premise for a joint webinar.
• [00:58] The answer to the question depends on audience overlap.
• [01:29] Avoiding uneven exchanges and dangerous privacy concerns.
• [03:45] Hosting a summit; pre-recorded online conferences.
• [04:50] Why featuring on someone else's summit can be fruitless.
• [06:21] That’s it for today!
• [06:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• MobileMonkey

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In episode #1132, we look at the new podcast dashboard from Spotify and the data it provides. This allows you to see who is listening to you and how often, some information on the users and what other media they are streaming. Tune in to hear all about these new features and the ways in which it can benefit your podcast!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Using Spotify's New Podcast Dashboard to Grow Faster.
• [00:40] More about these new features on Spotify.
• [01:10] The difference between 'streams', 'starts', and listener and follower counts.
• [02:12] Should be extend the format length of podcast?
• [02:22] Podcast data and stats can be really misleading!
• [02:55] The demographic stats for our show compared with our YouTube channels.
• [03:21] Who else our listeners are tuning into!
• [03:39] That’s it for today!
• [03:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Spotify
• Drake
• The Chainsmokers
• Ed Sheeran

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In episode #1139, we give you an advanced SEO to-do list for 2020! Following our episode on the basic steps to optimize searchability and traffic for your new website, this episode is about how to get rolling for next year since we are already in September! Tune in to hear about page speed, power pages, and more.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Advanced SEO To-do List for 2020.
• [00:34] What does advanced SEO mean?
• [01:15] Using the FAQ schema smartly to occupy more real estate.
• [02:06] Speed is an important factor, load your HTML from CDN's!
• [03:22] Infographics, data-driven posts and product led growth.
• [04:02] Focus on your brand; Google looks at how many people are searching.
• [05:40] Power pages and making your landing pages as comprehensive as possible.
• [06:32] Assess similar, existent content and update and add to that.
• [07:22] Optimizing titles and descriptions to increase click-through rates.
• [07:52] Translation and transcription, expanding beyond English. 
• [09:09] That’s it for today!
• [09:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• WordPress
• YoastSEO
• Eric Smidt
• General Motors
• BMW
• MobileMonkey
• ManyChat
• Backlinko
• Google Search Console
• ClickFlow

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In episode #1138, we discuss the conversion of live-stream viewers into paying customers. With so many strategic ways to use the live-streaming format for building an audience and generating revenue, it is important to master the basics from the get-go. Tune in to hear how you can use this easy opportunity to get more eyes on your product or service.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Convert Live Viewers into Customers.
• [00:30] The big thing about conversion from live-streaming across platforms.
• [01:40] Bad timing for advertising your offer!
• [01:55] Sending a live video to your audience after its streaming time.
• [02:15] Giving your audience what they want: the next thing!
• [02:40] Keeping everyone engaged and mixing things up.
• [02:55] It is important to relate a video to your product or service.
• [03:16] That’s it for today!
• [03:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• YouTube
• Instagram
• Facebook
• LinkedIn
• Spotify

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In episode #1137, we discuss the most important things on your to-do list when launching a new website. That's right, we are breaking down the most fundamental parts of SEO and how to get your site ranked higher and receiving more traffic. Tune in to hear all about the simple steps you can take to get your website off to a flying start.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Essential SEO To-do List for Brand New Websites.
• [00:38] First up, clean URL structures from the beginning.
• [01:20] Using the most highly reviewed CMS plugins.
• [01:56] Regular content creation in order to rank higher.
• [02:13] Building relationships with people, guest blogging and offering other value adds.
• [03:12] Going beyond text-based content and Google.
• [04:00] Local SEO and occupying more real estate on the search page.
• [04:24] Getting the basics right; analytics and helpful information provided by Google. 
• [04:46] That’s it for today!
• [04:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• WordPress
• SquareSpace
• Wix
• YouTube
• Alexa
• Jetson AI
• Webmaster Tools

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In episode #1136, we share several helpful tips for live streaming and podcasting at the same time. Frequently engaging with your audience, promoting your session ahead of time and being consistent in showing up with new content are just some of the ways in which you can optimize this marketing strategy. Tune in to hear what you can do to activate your discoverability. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Tips on Live Streaming and Podcasting at The Same Time. 
• [00:36] Engage with your community by making time to answer questions. 
• [01:23] Livestream with the help of all the social channels out there.
• [01:42] Promote ahead of time to get people prepared.
• [02:09] Try to be consistent with the frequency of your sessions.
• [02:34] Don’t forget to add hashtags and to tag the right people.
• [03:06] Ask for comments to boost virality.
• [03:36] Don’t forget to include a clear call to action. 
• [04:15] That’s it for today!
• [03:24] To stay updated and learn additional ways to get more traffic to your site, go to the Marketing School site for more information. 

Links Mentioned in Today’s Episode:

• YouTube

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In episode #1135, we share with listeners each of our favorite tools for marketing. There is a range of different data that is invaluable for optimizing your marketing efforts, while the Outreach tool has several great useful features that enable marketers to personalize their approach to clients. Tune in to hear what you must do to get the most out of these strategies and tools.  

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Eric and Neil’s Secret Marketing Tools. 
• [00:39] How having a ton of clickstream and click-through data is helpful for marketers. 
• [01:00] Paying fees for data, the kind of data that could be gathered and using it optimally. 
• [01:33] Using .io as a data platform and employing it to identify B2B IP addresses.
• [01:51] How Clearbit contributes by enriching leads and checking their Alexa scores.
• [02:14] What the Outreach tool offers and checking the performance of sequences. 
• [02:29] Outreach’s feature that allows for a more personalized approach to clients.
• [03:04] Keeping in mind that these tools require work and/or resources. 
• [03:16] That’s it for today!
• [03:21] To stay updated with events and learn a new way to grow your business, go to the Marketing School site for more information. 

Links Mentioned in Today’s Episode:

• Clearbit 
• Alexa
• Outreach 

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In episode #1134, we share the key differences between short 10-minute and long 45-minute podcast episodes. While longer episodes are great for running ads, they are much more time-consuming than the shorter episodes that require far less preparation. Tune in to hear the pros and cons of each.   

TIME-STAMPED SHOW NOTES:

• [00:26] Today’s topic: The Difference Between A Short 10-Minute and Long 45-Minute Podcast. 
• [00:36] The characteristics of a long and short podcast. 
• [00:58] The primary factors to consider when choosing between the two.
• [01:45] Why longer episodes are best for ads and an example of someone who does it right. 
• [02:11] Being ready to do much more prep work with 45-minute podcasts.
• [02:53] How we get topic ideas for this podcast.
• [03:13] Considering your audience and presenting them with a choice between the two.
• [03:43] Why you should not change the format of your existing podcast. 
• [04:05] That’s it for today!
• [04:10] To stay updated with events and learn a new way to grow your business, go to the Marketing School site for more information. 

Links Mentioned in Today’s Episode:

• Growth Everywhere Podcast
• Andrew Warner
• Mixergy 
• The Tim Ferriss Show 
• Victor Cheng

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In episode #1133, we discuss how the once-great Tumblr sold for a significantly lower price than before. After selling for a whopping $1.1 billion to Yahoo in 2013, it was recently acquired by Automattic for a mere $3 million. Tune in to hear all about the new opportunities it might hold for marketers.  

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Tumblr Sold For 3 Million Bucks.
• [00:30] Some context about what Tumblr was initially sold for and its acquisition history.
• [00:55] A possible reason why the company might have been sold at such a low price.
• [01:17] Why Automattic is the best fit for Tumblr from a business perspective.
• [01:37] The amazing new opportunities for Automattic to control the web.
• [01:56] WordPress’s venture into e-commerce and how they might do the same with Tumblr.
• [02:15] The many benefits of WordPress for marketers and entrepreneurs. 
• [02:56] Why you should start engaging on Tumblr right now. 
• [03:12] That’s it for today!
• [03:17] For a new way to grow your business, go to the Marketing School site for more information. 

Links Mentioned in Today’s Episode:

• Tumblr
• Yahoo 
• Verizon
• Automattic
• WordPress  

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In episode #1132, we talk about setting up effective channel partnerships and the benefit that can be garnered from this. We look at different types of partnerships, how to reach out, and the patience it takes to allow them to grow naturally. Listen in to get the best advice on building the most beneficial partnerships for your business! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Set Up Effective Channel Partnerships.
• [00:40] What is the definition of a 'channel partnership'.
• [01:12] Different ways to make use of this idea.
• [01:49] Reaching out, offering value and starting a relationship on the right foot.
• [02:50] The best kind of partnerships are based on mutual value adds.
• [03:25] Most of the best channel partnerships are cheap and effective!
• [04:19] Partnership generation; conferences and reaching out through email.
• [04:37] Patience through the slow building nature of relationships. 
• [05:01] Partnerships do not rely on algorithms and are a great source of diversification.
• [05:37] That’s it for today!
• [05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• LegalZoom
• WordStream
• Shopify
• CrazyEgg
• HubSpot

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In episode #1131, we discuss how to get more search hits from Google’s new algorithm. Tune in to hear how you can increase your rankings and visibility. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s Topic: How to Get More “Search” From Google’s New Algorithm
• [00:32] Google now transcribes podcast audio.
• [00:40] They will then rank you organically.
• [00:56] All you have to do is submit your podcast to Google Play.
• [01:15] You don’t have to create text-based content to do well.
• [01:40] Google is trying to make it easier for different types of content to rank.
• [02:04] Spotify is also transcribing content, as well.
• [02:17] Google zero-click searches are growing.
• [02:31] That’s it for today!
• [02:40] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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In episode #1130, we discuss what makes a successful marketer. Tune in to hear the traits of the most successful marketers in the business.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s Topic:  What Makes a Successful Marketer
• [00:30] Eric thinks the most successful marketers are entrepreneurial. 
• [00:39] They get things done and figure out things on their own.
• [00:49] Neil thinks the most successful marketers for large corporations tend to be very data-oriented.
• [00:58] The best marketers for smaller companies tend to be creative and scrappy, because they have fewer resources.
• [01:54] Neil looks for go-getter’s with good ideas.
• [02:17] Eric also wants someone who can figure things out on their own.
• [02:55] The more successful people take on more and create less work for others.
• [03:41] It’s important to have someone who creates great processes.
• [04:10] David Kim from HubSpot started out as an intern and was a quick learner.
• [04:46] That’s it for today!
• [04:51] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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In episode #1129, we discuss an advanced SEO hack that gets you results in less than 30 minutes.  Tune in to hear the SEO hacks you should be implementing now.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: An SEO hack that gets results in under 30 minutes.
• [00:31] The hack is the Frequently Asked Questions page schema.
• [00:38] When you do a Google search, you’ll see suggestions of ‘People also search for’ topics. 
• [00:54] If you create an SEO schema on your website’s Frequently Asked Questions page, you’ll take up more real estate on the Google search results page and you will see an increase in click-throughs.
• [01:12] When Neil did it, his click-through rate doubled, which is the average increase people see with this trick.
• [01:25] Rand Fishkin talked about how zero-click searches have surpassed organic clicks, so you have to try to win clicks once users reach the search results page.
• [01:53] Neil argues that you don’t want to manipulate Google results because that will hurt you in the long run.
• [02:00] Think long-term and think about what’s best for the user.
• [02:05] As more sites do this, Google will choose the best content to put on its search results, so it won’t benefit you to simply self-promote.
• [02:23] Matthew Woodward did this on his site and his click-through rate increased from 3% to 8%.
• [02:43] He has a video on how to do this along with the code he used.
• [02:50] Once you add the code, you have to go to Google Search Console and submit to index, and you’ll start seeing changes in the search results within minutes.
• [3:03] That’s it for today!
• [3:15] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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In episode #1128, we discuss whether TikTok is the next big thing.  Tune in to hear if you should be investing in this social platform.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic is whether TikTok is the next big thing.
• [00:30] TikTok is a social network that’s very popular in Asia and is climbing in the rankings on App Annie, which does metrics on revenue and other stats.
• [00:50] TikTok is on its way to making over $100 million and their valuation is in the billions of dollars.
• [01:00] The app does short videos, and people are creating funny content including music videos.
• [01:20] Their typical user drops off after 30 days, which is a problem.
• [01:34] One of the biggest Chinese tech conglomerates owns it and has put over $1 billion into it.
• [01:49] Platforms that aren’t sticky and aren’t retaining users tend to end up as fads.
• [01:56] Neil points out that marketers are always wondering if they should adopt the newest social media platform for their business.
• [02:05] It’s probably only worth the time and effort if a platform has continued to prove its popularity.
• [02:25] Even if your business isn’t using Instagram yet, it’s not too late because you don’t have to be the first to adopt a social media platform.
• [02:40] You should wait to leverage a platform until it hits the mainstream and you know it will work for you, and TikTok is not at that level yet.
• [02:56] Their user count is growing but they don’t have the reach that Facebook has.
• [03:03] With poor user retention, TikTok’s user count will probably stagnate and then start to drop.
• [03:30] Neil and Eric don’t think TikTok is the next big thing, but maybe it could be bigger one day.
• [03:38] A great social media network to leverage right now is WhatsApp.
• [03:49] That’s it for today!
• [03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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In episode #1127, we share 7 marketing tools for the second half of 2019. Tune in to hear what tools you should be using.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s Topic: Seven Marketing Tools for the Second Half of 2019
• [00:30] Number 1: Rafflepress is a new WordPress plugin that allows you to run contests.
• [00:54] Number 2: Google Data Studio allows you to create custom reports and dashboards from your existing Google data sources.
• [01:28] Number 3: Pattern89 does artificial intelligence for Facebook ads and YouTube to help you optimize your advertising.
• [01:46] Companies see an average of a 21% performance improvement on their Facebook ads using Pattern89.
• [01:53] Number 4: Jetson AI allows you to sell your products or services through voice search on home consoles like Google Home and Amazon Alexa.
• [02:51] Number 5: Hull.io is a customer data platform that uses the data you already have to generate leads for your business and build outreach strategies around them.
• [03:41] Eric recommends that only businesses with at least five figures of monthly website traffic consider using this tool because they will benefit most from it.
• [03:56] Number 6: Price Intelligently Calculator from ProfitWell is a tool to help you calculate the best pricing strategy for your business to help you make the maximum amount of money.
• [04:25] Their price optimization typically leads to a 15% increase in new revenue.
• [04:49] Number 7 is Intercom, an all-in-one customer engagement tool that lets you chat with them directly, create email campaigns, show them specifically tailored content, and more.
• [05:37] That’s it for today!
• [05:45]To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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In episode #1126, we discuss how to go live on multiple social media platforms at once. As creators it is crucial to share your content on as many platforms as possible, so you can reach all your audiences in one effort. Tune in to hear how to simulcast to Instagram and why it’s important.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Going Live on Multiple Social Platforms.
• [00:30] What is simulcasting and why is it important?
• [01:01] Our favorite simulcasting tool: Restream.
• [01:16] The platforms we are missing at the moment.
• [01:42] How to re-stream to Instagram with Yellow Duck.
• [02:06] What to keep in mind when putting out content on Instagram.
• [02:35] Your audience and social platform will affect the type of content you put out.
• [02:51] The similarities between all “Live” platforms, even Mixer. 
• [03:20] That’s it for today!
• [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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In episode #1125, we discuss growth hacking and if it is still relevant. Tune in to hear our thoughts!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s Topic: Is Growth Hacking Still Relevant?
• [00:40] Around 2012, one of Neil’s partners coined the term, “growth hacking”.
• [01:49] Growth hacking isn’t dead, but Neil doesn’t care for the term.
• [02:20] We’ve both been called growth hackers, but we prefer to be called marketers.
• [02:55] Evolve your skills as a marketer. Think about long-term growth.
• [03:11] Growth hackers think about the variables and long-term growth.
• [03:36] That’s it for today!
• [03:43] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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In episode #1124, we discuss when you should start using a new social network. Tune in to hear when you should leverage a trending new social network.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s Topic: The Right Time to Jump into a New Social Network
• [00:34] TikTok is a new social network that has taken off.
• [00:45] It’s easier if you’re an early adopter, but if you have the money, wait for the new site to establish itself.
• [01:15] Just because Snapchat is popular, doesn’t mean you can go in there and figure out how to monetize.
• [02:35] Neil’s rule of thumb is that if a social network has less than $1 billion market cap, he doesn’t pay attention to them.
• [02:50] Social networks are based off of user growth, not actual value.
• [03:15] If the network is growing and they are being talked about, look into it.
• [03:45] TikTok’s current revenue is well into the millions.
• [03:47] That’s it for today!
• [03:50] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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In episode #1123, we discuss whether you should integrate VR into your marketing. Tune in to hear if you should leverage this up and coming technology.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s Topic: Should You Integrate VR into Your Marketing?
• [00:36] Facebook bought Oculus for a lot of money.
• [01:03] VR is happening in gaming, but it’s not pervasive across different industries.
• [01:22] Neil sees AR being used more than VR.
• [01:35] It’s not realistic for VR to take off right now.
• [01:50] Neil thinks a future much like “Ready Player One” is on the horizon.
• [02:22] Halo just came out with a VR experience.
• [02:38] That’s it for today!
• [02:43] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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In episode #1122, we discuss how you can become a great marketing strategist. Tune in to hear how you can be great.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s Topic: How to Become a Great Marketing Strategist
• [00:37] Check out our episode on the difference between strategies and tactics.
• [01:22] You want to specialize in marketing.
• [01:35] You need to look at a lot of businesses and see what they are doing to grow.
• [02:25] Talk to people who have done it before and get their input.
• [02:35] Neil likes to offer people money for their time on the phone.
• [03:05] Don’t fire before aiming.
• [03:38] Remember to be patient, as it takes years of experience to be great.
• [03:45] That’s it for today!
• [03:49] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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In episode #1121, we discuss if chat bots are worth using. Tune in to hear how they can possibly help your business.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s Topic: Are Chat Bots Still Worth It?
• [00:38] Popular chat bot services are Intercom and Drift.
• [01:30] In general, they convert well and are worth it.
• [01:45] Just having a chat bot won’t work if you don’t create a logical funnel.
• [02:26] ManyChat is the Goliath in the industry and they work within Facebook.
• [02:51] Get in on the early days of chat bots, while they still work.
• [03:02] That’s it for today!
• [03:06] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

Leave some feedback:

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In episode #1120, we discuss how to supercharge your engagements. Tune in to hear how you can boost all of your social engagements.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s Topic: How to Supercharge Your Engagements
• [00:40] Encouraging comments will help bump your post.
• [01:01] Try responding to comments that you receive and engage followers.
• [02:12] This strategy doesn’t work as well as it used to, because algorithms detect if you’re outright asking for comments.
• [02:36] Play to the specific platform on which you are posting.
• [02:57] Live is a priority right now on LinkedIn.
• [03:25] Email blasts used to help boost engagements, but it isn’t working as well as it once did.
• [03:55] You need native engagements on social platforms.
• [04:18] That’s it for today!
• [04:23] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

Leave some feedback:

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In episode #1119, we discuss how you can find amazing designers on the cheap. Tune in to hear where we find quality workers for affordable rates.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s Topic: How to Hire Amazing Designers on the Cheap
• [00:40] Neil usually goes to Dribbble to find quality writers for inexpensive rates.
• [01:40] Make sure you find someone with a relevant portfolio and body of work.
• [02:16] Eric was hesitant to use Dribbble, but has found that the people he hired did good work.
• [02:40] Some freelancers on Dribbble can be high-ranking creative directors, but that won’t be listed on their profile.
• [03:01] When you find someone you like, keep them on and pay an hourly rate.
• [03:26] Follow Dribbble on Instagram, because they highlight top designers.
• [03:45] That’s it for today!
• [03:51] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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In episode #1118, we discuss whether it is useful to be a Digital Marketing Jack-of-All-Trades. Tune in to hear our take!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s Topic: Is it Useful to be a Jack-of-All-Trades in Digital Marketing?
• [00:44] Eric focused on one thing when he started out.
• [00:58] After that, he branched out, because there is little security is focusing on only one aspect of content marketing.
• [01:25] Get good at one thing and then branch out.
• [02:12] Neil agrees that you can specialize, but you need to learn how to do other things.
• [02:30] If you want to be a CMO, you need to know a multitude of things.
• [02:49] That’s it for today!
• [02:54] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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In episode #1117, we discuss whether going live cannibalized your video audience. Tune in to hear about our experiences with this.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s Topic: Does Live Cannibalize Your Video Audience?
• [01:02] It has not cannibalized our podcast audience. 
• [01:15] We always get viewers that had previously never heard of us.
• [01:30] It might cannibalize your audience in that you will get fewer total views.
• [02:25] We find that it boosts our subscribers overall.
• [02:50] To help prevent cannibalizing your content, create different content for live and your posted videos.
• [02:59] That’s it for today!
• [03:03]  Go to Marketing School to check out a video that will help you grow your business.

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In episode #1116, we discuss our different approaches to business. Tune in to hear where we differ and if it matters.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s Topic: Our Different Approaches to Business
• [00:33] Neil has been in business for 17 years, while Eric has been in business for 5.
• [00:55] Eric tends to be more patient.
• [01:25] The average person would say to invest your money, but Eric likes to redeploy any money he makes.
• [02:38] Neil is big on doing one thing and one thing only.
• [03:05] Eric likes to diversify more often.
• [05:25] Neil has a hiring philosophy, wherein he likes to hire people with a certain type and amount of experience.
• [07:00] At one point, Eric sold his home to float his business.
• [08:36] Neither of us is right or wrong, we just have different approaches to running a business.
• [09:22] The older we get, the more stuck in our ways we will be.
• [09:40] We don’t push each other to conform to each other’s ideals.
• [10:08] That’s it for today!
• [10:15] Go to Marketing School to check out a video that will help you grow your business.

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In episode #1115, we discuss marketing tactics on which we disagree. Tune in to hear why we don’t see eye-to-eye on everything.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s Topic: Marketing Tactics on Which We Disagree
• [00:36] Eric didn’t agree with Neil’s method of buying Facebook Likes.
• [01:05] It’s a method that worked, until it didn’t.
• [01:22] We agree on most things.
• [01:30] Eric goes live more than Neil does.
• [01:40] Neil has gotten better results when he focuses on big channels and big wins.
• [01:55] Eric is better at splitting his focus.
• [03:10] In general, Neil is quicker to execute things.
• [03:40] We are at different stages of our careers.
• [03:50] This is why our methods vary.
• [04:51] Different things work for different people.
• [05:30] That’s it for today!
• [05:33] Go to Marketing School to check out a video that will help you grow your business.

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In episode #1114, we discuss whether Patreon is worth using. Tune in to hear if you should be using or ignoring Patreon.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s Topic: Is Patreon Worth It?
• [00:33] Patreon is a way to invite people to become monthly patrons and donate money to help you complete your artistic (or other) endeavors.
• [00:58] This is mostly a podcast and YouTube phenomenon.
• [01:18] Eric doesn’t think you can make a living using Patreon, so it’s not worth it.
• [02:22] In general, you can make way more money having a good product or service instead of asking people for money.
• [02:40] Think of Patreon money as extra or free money, instead of your main source of income.
• [02:49] That’s it for today!
• [02:54] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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In episode #1113, we discuss our favorite marketing channels. Tune in to hear which methods we prefer.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s Topic: Our Favorite Marketing Channels
• [00:35] Eric loves streaming right now.
• [01:20] Neil’s favorite marketing channel is simply building a good product or service.
• [01:45] If you create a good product, it markets itself.
• [02:45] Leverage your great product by having good branding.
• [03:10] What is right for us, may not be right for you.
• [04:12] That’s it for today!
• [04:18] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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In episode #1112, we discuss where digital marketing is headed in the future. Tune in to hear how you can prepare for the changing landscape of digital marketing.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s Topic: The Future of Digital Marketing
• [01:00] The offline and online world are merging.
• [01:10] There are smart refrigerators now and your oven may be able to help with recipes in the future.
• [01:30] Smart homes are becoming more common.
• [01:33] The Harlem Globetrotters parent company is doing a partnership with the game, “Halo”.
• [02:24] Zero-click searches are continuing to increase in frequency.
• [02:45] Optimize your titles and meta-descriptions to help with voice search.
• [04:10] If you get ahead of this, you will be ready when it is the dominant search method.
• [04:32] That’s it for today!
• [04:36] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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