Marketing School - Digital Marketing and Online Marketing Tips

In episode #1111, we discuss if it’s too late for you to start a podcast. Tune in to hear if you missed the boat.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s Topic: Is it too Late to Start a Podcast?
• [00:33] There are over a billion blogs, millions of YouTube shows, and hundreds of thousands of podcasts in the US alone.
• [01:34] When starting a podcast, you have to be patient, because you won’t get traction right away.
• [02:30] It takes time to compound your audience. If you start now and stay consistent, things will pick up over time.
• [02:55] Don’t expect to make money right away.
• [03:05] If you seek to add value, you will do well.
• [04:15] The podcast numbers keep going up over time.
• [04:27] That’s it for today!
• [04:32] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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In episode #1110, we discuss the many ways you can increase your content output to 19x it’s usual amount. Tune in to hear the many ways you can increase your output.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s Topic: How to Increase Your Content Output by 19
• [00:40] Eric and Neil took the podcast and spread it across different platforms.
• [01:30] They could also turn the episodes into blog posts and repost them in other formats.
• [02:17] You can then re-post any blog posts on social media platforms.
• [02:40] Going live is another way to promote one piece of content.
• [03:20] Twitch streaming is also another new way to promote your content.
• [03:45] You need to have an omni-channel approach, because no one channel is the best way.
• [04:10] Apply the rule of seven.
• [04:18] That’s it for today!
• [04:31] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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In episode #1109, we discuss how you should structure your pricing plan. Tune in to hear how you should charge your customers.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s Topic: Your Pricing Plan
• [00:30] Should you charge hourly, monthly, or annually?
• [00:35] When you trade hours for dollars, you cannot scale.
• [02:04] You just need steady income, so make sure there is a contract for at least a year, no matter how you bill.
• [03:05] Monthly is fine, but yearly is ideal.
• [03:15] If you can’t get customers to commit to a year, get them to commit to less time, but not month by month.
• [03:40] Neil has made money by charging an hourly rate, so it’s not a complete fail.
• [04:02] When you’re starting out, take whatever you can get.
• [04:10] That’s it for today!
• [04:16] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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In episode #1108, we discuss if AppSumo is worth using. Tune in to hear what it is and if it is right for your business.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s Topic: Is AppSumo Worth it?
• [00:30] AppSumo is like Groupon, but for applications.
• [00:57] They can blast your app to their mailing list and will split the conversions with you.
• [02:04] If you need the quick revenue hit, it’s worth it.
• [02:30] It could help you keep your business up and running.
• [03:18] In general, you will get more return from long-term partnerships than AppSumo.
• [03:41] That’s it for today!
• [03:47] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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In episode #1107, we discuss how you can leverage Product Hunt to increase your traffic. Tune in to hear how to use this site to your advantage.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s Topic: Leveraging Product Hunt for Increased Traffic
• [00:32] Product Hunt is like Reddit.
• [00:45] We used to market our podcast on PH.
• [01:21] The key is to submit after midnight on PH.
• [01:30] Engage as much as possible.
• [02:34] Have good descriptions and reviews.
• [02:55] Make sure people share your posts.
• [03:18] Eric used to check PH every day, but that’s not necessary.
• [03:26] That’s it for today!
• [03:30] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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In episode #1106, we discuss the best kind of growth. Tune in to hear which type of growth is best for your business.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s Topic: The Best Kind of Growth
• [00:35] Spend less than you make.
• [00:45] “Revenue is vanity, profit is sanity.”
• [01:45] Financial advisors take a cut of what you make.
• [02:05] You want pre-tax growth, because you want to spend your money before taxes.
• [03:11] The best way to look at it is: If something works for you, go all in on that tactic.
• [04:30] Neil used to do some angel investing, but it has slowed down.
• [04:43] He has been investing in venture funds.
• [05:25] You can get a great return on investing in venture funds.
• [05:41] The best kind of growth is investing in yourself.
• [06:05] You build brand power by investing in yourself.
• [06:51] That’s it for today!
• [06:55] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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In episode #1105, we discuss how you should spend your time. Tune in to hear on what you should be focusing your energy.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s Topic: How You Should Spend Your Time
• [00:45] Branding!
• [01:45] Leveraging your brand can help you build a business.
• [01:54] Brands are defensible.
• [02:25] When you have a recognizable brand, you have a leg-up on the competition.
• [02:45] Branding can bring in higher conversions.
• [03:54] That’s it for today!
• [04:01] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

Leave some feedback:

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In episode #1104, we discuss our future Mastermind group. Tune in to hear what our group is all about!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s Topic: Our Mastermind Group
• [01:00] We like hanging out with driven people.
• [01:05] We want it to be about 100-150 people.
• [01:15] We plan to have about three meetings per year.
• [02:04] We’re hoping people will share the tactics that helped them scale their businesses.
• [03:20] We’re going to share our knowledge of what works.
• [04:15] We want to make sure everyone joining the Mastermind is on the same professional level.
• [04:57] That’s it for today!
• [05:03] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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In episode #1103, we discuss habits that contribute to success. Tune in to hear what you should be doing to ensure your success.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s Topic: Habits That Contribute to Success
• [00:45] The most successful people take time to think.
• [00:55] Block out time just to strategize and contemplate your business.
• [02:05] Neil blocks out time for himself, but finds that the problem with this approach is that it doesn’t work for startups and small businesses.
• [02:38] Successful people find an opportunity and leverage it quickly.
• [03:20] Go after a big market and execute quickly.
• [03:40] Focus and be passionate about what you do.
• [04:05] Sitting down and thinking won’t work if you don’t have financial success first.
• [05:03] That’s it for today!
• [05:08] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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In episode #1102, we discuss what you should charge your clients. Tune in to hear how you can figure out the right rate.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s Topic: How Much You Should Charge Clients[00:45] Neil bases his rate off of one simple thing.
• [00:50] Ask what the client’s budget is!
• [01:05] The scope of rates can really vary, so budgeting is important.
• [01:20] Figure out what it will take to achieve their goals.
• [02:15] Position the conversation around values.
• [02:30] Every client will say that they can spend unlimited money for absolute results.
• [03:03] Check out the book Win Without Pitching.
• [03:28] If you guarantee results, they may be willing to pay more for you than a competitor.
• [03:50] Offer three pricing options.
• [04:03] Charged based on value.
• [04:15] If you are worried about charging too much, you’re probably just starting out and are afraid to lose business.
• [04:30] Sometimes, in the beginning, you need to build a reputation before you build revenue.
• [04:46] That’s it for today!
• [04:52] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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In episode #1101, we discuss whether Mastermind groups or worth the time and money. Tune in to hear if you should be in a Mastermind.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s Topic: If Masterminds are Worth It
• [00:33] A Mastermind group is a discussion session centered around a specific topic, industry, or purpose.
• [01:15] You can have one with as little as 5 people.
• [01:48] The groups can also get as large as a couple hundred people.
• [02:05] Some groups make a profit and others are free.
• [02:33] In India, the groups are very costly.
• [03:10] Spending $10,000/year is worth it to Eric, because Masterminds helped save his business.
• [03:40] If it doesn’t work out, you probably picked the wrong Mastermind.
• [04:14] Ideally, other group members should be on your level or higher.
• [04:30] You don’t want someone to be just starting out, because they won’t help you.

[04:54] That’s it for today!

[05:02] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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In episode #1100, we discuss the best way to market, when you don’t have a website.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s Topic: The Best Way to Learn Marketing, When You Don’t Have a Website
• [00:33] Neil didn’t always have a website, so he built a Wordpress site.
• [00:38] The best place to learn about Wordpress is at WP Beginner.
• [01:05] You can intern, volunteer, read blogs, etc. to learn how to build a site, but the best way is to learn by doing.
• [02:10] We’ve talked about where to learn marketing before.
• [02:45] If you work for free, it’s a way to learn.
• [03:10] However, when you pay someone, people are more motivated.
• [03:23] That’s it for today!
• [03:27] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

Leave some feedback:

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In episode #1099, we discuss how often digital marketing changes. Tune in to hear how you can stay up-to-date!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s Topic: How Often Digital Marketing Changes
• [00:50] When we include the year on things, it helps with click-throughs.
• [00:59] Every time you change the year, your clicks increase.
• [01:30] Marketing can change drastically because of algorithm updates.
• [02:00] When we create videos and podcasts, the advice changes as the algorithms change.
• [02:15] We’ve been recording for 3 years, so our new advice becomes contradictory.
• [02:54] Google made 13,000 changes to the algorithm in one year.
• [03:20] Digital marketing changes on a daily basis.
• [03:30] Always test and tweak in order to stay up-to-date.
• [03:33] That’s it for today!
• [03:40] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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In episode #1098, we discuss how you should deal with poor reviews. Tune in to hear how we deal with negative reviews.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s Topic: How to Respond to Poor Reviews
• [01:00] The first thing you should do is see why you are getting poor reviews.
• [01:10] Then tell people how you are tackling the problem.
• [02:38] Eric’s business has a three-star review on Glassdoor.
• [02:56] He thinks they gave a thoughtful answer to the comment.
• [04:05] Eric and Neil don’t tend to give businesses bad reviews.
• [04:22] They prefer to deal with it in person or in a personal fashion.
• [04:56] That’s it for today!
• [05:05] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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In episode #1097, we discuss whether rich anchor text matters. Tune in to hear if this method of link building is still effective.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s Topic: Does Rich Anchor Text Still Matter?
• [00:57] Neil recently made a blog post about this.
• [01:10] He tried a bunch of link building tactics.
• [01:20] He found that anchor text is one of the biggest drivers in rankings.
• [01:48] If you overdo it with rich anchor text, the algorithm will catch it and your rankings will suffer.
• [02:30] Also remember to build links the “natural” way.
• [03:00] Investigate your competitors’ ratios of rich anchor text.
• [03:32] That’s it for today!
• [03:47] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

Leave some feedback:

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In episode #1096, we discuss when it’s the right time to build links to a piece of content. Tune in to hear when you should be focused on link building.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: When You Should Build Links to a Piece of Content
• [00:50] If content is ranking well and in striking distance of being top 3, you can use GSC or Ahrefs to help you.
• [01:30] If you don’t have domain authority, build your links on the top ten keywords.
• [02:22] Ahrefs has a tool that will help you see how many back links you would need to build.
• [03:00] If you have a big budget, but no domain authority, it would be wise to start building links.
• [03:13] That’s it for today!
• [03:20] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

Leave some feedback:

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In episode #1095, we discuss when you should upgrade your content. Tune in to hear when and how content should be improved upon.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: When You Should Upgrade a Piece of Content
• [00:57] Upgrading means making your content better.
• [01:10] Better can mean more thorough or more relevant.
• [01:45] Using SEMRush, you can look at the top pages and see their stats.
• [02:31] You can upgrade manually.
• [02:50] Let us know what your roadblocks are to upgrading your content.
• [03:30] Within 30 days of upgrading, you should see results.
• [03:45] Look at the head terms for which you rank and weave the long-form versions into the content.
• [04:41] That’s it for today!
• [04:47] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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In episode #1094, we discuss the difference between strategies and tactics. Tune in to hear what the difference is and why it matters.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The Difference Between Strategies and Tactics
• [00:45] Strategies are overarching concepts.
• [01:05] A tactic is a method of operation.
• [02:01] Tactics are what help you achieve your strategy. 
• [03:18] Focus on one strategy at a time.
• [03:42] A great tactic is spending 50% of your time updating old content.
• [04:17] That’s it for today!
• [04:48] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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In episode #1093, we discuss the tool Superhuman and how effective their marketing is. Tune in to hear why their marketing is ingenious. 

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The Genius of Super-Human’s Marketing
• [00:38] Superhuman is an email client that helps you reach inbox-zero.
• [01:09] They raised $33 Million to build an email product.
• [01:34] They built a product that just works.
• [02:08] They created a wait list to generate further interest.
• [02:30] Superhuman is making $5 Million in annual revenue and their current waiting list is 180,000 people long.
• [02:50] Some think they are exaggerating their waiting list size.
• [03:50] Eric pays for Superhuman and he loves it.
• [04:17] He feels it helps him work quickly.
• [05:15] The question is whether $30 is worth saving 2 hours per month.
• [06:55] Often times, you have to fail before you succeed.
• [07:19] That’s it for today!
• [07:29] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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In episode #1092, we discuss where our live events are going from here. Tune in to hear the purpose behind our future Marketing School Live events.

TIME-STAMPED SHOW NOTES:

• [00:52] Today’s Topic: Where Our Live Events are Going From Here
• [01:05] Our Marketing School Intensives are going to happen once per month.
• [01:15] We are going to test out the process to see how it goes.
• [01:24] Our goal is to help people improve and grow their businesses. 
• [02:38] We want to do these events the way we think they should be done.
• [02:51] We wanted to take the best parts of other live events and turn it into one event.
• [03:10] These events are for growth-oriented, open-minded people.
• [04:10] If what you’re doing works, do more of it.
• [04:28] That’s it for today!
• [04:35] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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In episode #1091, Ryan Bonnici walks us through his marketing hacks. Tune in to hear how you can increase your probability of breakthrough marketing success.

TIME-STAMPED SHOW NOTES:

• [00:52] Today’s Topic: How to Increase Your Probability of Breakthrough Marketing Success
• [01:20] You should focus on traffic before you focus on conversions.
• [01:51] Ryan is really social and loves connecting with new people, so follow him on Twitter!
• [03:10] People don’t create content for all stages of the funnel, which they absolutely should.
• [05:31] The conversion rate at top-of-funnel traffic is obviously lower than at the bottom of the funnel.
• [06:10] Top marketers measure content at a topic level.
• [09:40] It’s important to do keyword research.
• [11:45] It’s important to have a good relationship with sales.
• [12:00] You need to have a strong common language between marketing and sales.
• [13:45] You need to set up an SLA.
• [15:40] It’s possible to extrapolate future success from current sales metrics.
• [17:40] It’s important to leverage good reviews.
• [18:00] HubSpot does a good job at being transparent.
• [18:25] Marketers need to have more say in packaging and design.
• [18:40] RxBar is a great example of transparent packaging.
• [21:00] There are not enough marketers that create and build strong personal brands.
• [21:27] The most important part of branding, is that you need to have a unique viewpoint.
• [22:35] Marketers must be willing to exist in the public eye.
• [24:34] Creating content is important to building your brand.
• [27:45] Beat your competitors at their own game.
• [29:31] BuzzSumo helps you see what your competitors are sharing, but not if the content is resonating with their audience.
• [31:15] Make sure to wrap your links, so you get more conversions.
• [31:30] If you’re scheduling a lot of content, you need to check when your audience is online.
• [33:05] Email Ryan if you want further content from him and his company.
• [33:32] That’s it for today!
• [33:41] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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In episode #1090, we offer a clip from Eric’s conversation with Yaniv from our Marketing School Live event.

Tune in to hear them discuss Yaniv’s method for success.

TIME-STAMPED SHOW NOTES:

• [00:52] Today’s Topic: A Conversation with Yaniv from Nextiva
• [01:30] Nextiva’s core product is business phone service.
• [01:50] They have a team of over a thousand people and compete with large companies all over the world.
• [02:06] They are making over $170 Million in annual revenue.
• [04:26] Affiliates are a big part of their business.
• [05:41] It’s a great way to put content out on high-domain-authority sites.
• [06:08] Being relentless is the thing that made Nextiva the success that it is.
• [07:50] When hiring, Yaniv focuses on three principles.
• [07:55] Hire people who are great at what they do.
• [08:26] Surround yourself with “doers”.
• [09:12] Don’t hire assholes.
• [10:02] Disney used to test people before the interview even began.
• [13:15] Nextiva launches products fairly often.
• [13:30] People don’t often leverage a LinkedIn takeover: simple video posts from your whole team on the same day.
• [14:45] Gaetano DiNardi has mastered the art of engaging, viral posts.
• [15:40] Monthly, Nextiva spends half a million dollars on Ad Words.
• [16:11] Yaniv encourages the use of exit pop-ups.
• [19:33] The top complaint most employees have is poor communication.
• [20:01] So, Nextiva set out to fix that problem.
• [20:46] They realized people hate emails and reading, so they created a weekly video update.
• [23:24] The best part of Nextiva’s landing pages are reviews of the company being compared to their competitors.
• [24:22] Cameo is the best new tool that Yaniv has added to his workflow.
• [28:32] Yaniv does all his work on his iPad Pro.
• [30:20] Yaniv gets better at marketing by surrounding himself with other smart marketers.
• [30:38] He finds LinkedIn to be a great resource for articles and insights.
• [31:10] That’s it for today!
• [31:16] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

Leave some feedback:

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In episode #1089, we bring you another portion of the Q & A from our Marketing School Live event in June.

Tune in to hear us answer questions about the coming recession, HubSpot, and the future of voice search.

TIME-STAMPED SHOW NOTES:

• [00:52] Today’s Topic: Marketing School Live Q & A Part V
• [01:00] What impact will the recession have on CPA’s and the start-up world?
• [01:12] Paid media is getting more and more expensive.
• [01:27] If the costs go up, eventually, the ROI and costs will break even.
• [02:15] It doesn’t matter how the market is doing, people will keep going if there will be profitability down the line.
• [02:45] What are the most important metrics or KPI’s when it comes to marketing?
• [03:41] If you can build up a big enough brand, you can create demand with consumers.
• [04:45] What is Eric playing right now?
• [04:47] Eric is playing Fortnite and often plays Smash Brothers with his team.
• [05:10] Segment is encroaching on Hull’s space, but Hull still does it better.
• [05:45] Is there any other service besides HubSpot?
• [05:56] There are ways to fill in the gaps, but there aren’t many tools to compete with HubSpot.
• [06:15] If you tell a company what isn’t working, they will often work to improve their product or service.
• [06:45] Voice search is going to continue to grow.
• [07:25] No one has created a way for a consumer to ask a question and make a purchase. 
• [08:49] That’s it for today!
• [08:57] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

Leave some feedback:

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In episode #1088, we bring you another portion of the Q & A from our Marketing School Live event in June.

Tune in to hear us discuss the best way to do link building and the impact of digital marketing 20 years down the road.

TIME-STAMPED SHOW NOTES:

• [00:52] Today’s Topic: Marketing School Live Q & A Part IV
• [00:56] What is the quickest and most efficient way to do link building on a budget?
• [01:30] When you’ve created something really good to which it is worth being linked, people will reach out and help you.
• [02:12] Whatever industry you’re in, there are tools there to help you.
• [02:50] What is the endgame for Eric and Neil? 
• [03:00] What is the impact of digital marketing 20 years down the road?
• [03:30] Neil doesn’t quite have an endgame in mind, but he does have simple goals about spending time with family.
• [04:05] Neil doesn’t feel that he needs to make a lot of money.
• [06:22] Eric is happy with his position in life, as well.
• [06:45] In a few years, Neil believes the majority of ads you will see will be interconnected with your smart devices.
• [07:40] Your smart kitchen appliances could potentially make recommendations.
• [08:20] Social tools are no longer seen as utilities and the government may try to take over, because social media can influence elections.
• [08:47] That’s it for today!
• [08:57] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

Leave some feedback:

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In episode #1087, we bring you another portion of the Q & A from our Marketing School Live event in June.

Tune in to hear us discuss whether SEO is different across the globe, if books are good marketing tools, and so much more!

TIME-STAMPED SHOW NOTES:

• [00:52] Today’s Topic: Marketing School Live Q & A Part III
• [01:03] Are SEO techniques different in different countries?
• [01:10] Sometimes Google will make changes in major markets first, but eventually it’s all the same everywhere.
• [01:50] Are books good marketing and branding tools?
• [02:00] The economics of publishing weren’t great for Neil.
• [03:00] Neil felt his publisher was unecessarily pushy.
• [04:02] Eric had a different goal than Neil did, when publishing his book.
• [04:25] Being able to leverage an audience is a powerful outcome.
• [05:20] The site Muscle for Life does well, because the site’s creator published kindle books and only pays for advertising on Amazon.
• [07:05] Why do Eric and Neil like Intercom best?
• [07:20] Intercom has greater functionality than MobileMonkey and ManyChat.
• [08:25] The biggest threat to the agency model is automation.
• [09:15] Incentive models are misaligned.
• [09:30] When they pay for performance, the incentives are much more aligned.
• [10:29] That’s it for today!
• [10:37] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

Leave some feedback:

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In episode #1086, we bring you another portion of the Q & A from our Marketing School Live event in June.

Tune in to hear us discuss the use and creation of Mastermind groups.

TIME-STAMPED SHOW NOTES:

• [00:54] Today’s Topic: Marketing School Live Q & A Part II
• [01:50] What are good tips for putting together a Mastermind group?
• [02:10] What is your motivation for putting together a group in the first place?
• [03:15] Eric’s group meets every six months.
• [03:30] Before that, he had monthly dinners, but he didn’t curate the attendees as well as he should have.
• [03:54] Look at this template for Mastermind groups: Mastermind Talks.
• [04:25] You want to facilitate a bond between members.
• [04:55] You can always join a Mastermind, but creating your own can prove useful if you have your own business thesis.
• [05:25] Try to create a group where you surround yourself with people you would want to see all the time.
• [05:58] Neil found this was better, because meetings weren’t as conducive as frequent check-in’s were.
• [06:40] Hanging out with like-minded people will help you achieve your goals.
• [07:45] A lot of Neil’s friends aren’t in his industry, but they are similarly driven.
• [08:40] That’s it for today!
• [08:55] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

Leave some feedback:

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In episode #1085, we present a segment of the Q & A from our Marketing School Live event. 

Tune in to hear some insightful questions from the conference attendees.

TIME-STAMPED SHOW NOTES:

• [00:54] Today’s Topic: Marketing School Live Q & A
• [01:40] What worked for us was doing a daily podcast.
• [02:00] John Lee Dumas agrees that publishing daily increases your reach and potential ad revenue.
• [02:38] Create a mobile exit pop-up to convince people to subscribe.
• [02:54] Pay bloggers with a similar audience to write a post about your show.
• [03:07] As people to rate, review, and subscribe.
• [04:25] We got our start after we finally had a face-to-face meeting at a Taco Bell.
• [07:00] The idea for workshops came from Mastermind groups of which we have been a part.
• [09:45] Reaching out to influencers for back links can be effective, but it’s not a sure thing.
• [10:10] That’s it for today!
• [10:17] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

Leave some feedback:

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Episode #1084 is another special edition installment, recorded at our Marketing School Live event in LA. 

Tune in to hear Neil discuss the future of digital marketing and what you can do to stay on top.

TIME-STAMPED SHOW NOTES:

• [00:54] Today’s Topic: The Future of Digital Marketing According to Neil Patel
• [01:30] When you work with companies of all sizes, you notice trends and patterns in the industry.
• [02:40] I see every single side of marketing.
• [03:20] There are at least a billion blogs on the Internet.
• [03:30] Do we honestly need this many blogs?
• [04:15] All companies are leveraging digital marketing.
• [06:22] We are all worried about another recession.
• [06:32] However, during the last recession, Google’s revenue went up.
• [07:32] Marketing is going omni-channel.
• [07:47] Google has the majority of the revenue, with Facebook a close second.
• [10:06] In general, social shares are declining.
• [10:25] Google doesn’t penalize for duplicate content.
• [12:25] If you don’t keep updating your content, you won’t maintain your rankings.
• [14:11] Conversion rate optimization is not sexy, but it’s effective.
• [14:35] It’s the smallest investment with the biggest ROI.
• [17:09] There are so many tools to use to compare your competitors stats with your own.
• [19:45] Growing traffic used to be a manual process, but can easily be automated using Clickflow.
• [24:05] Uber and Dropbox came in with so much hype, but when they went public, their stocks didn’t do as well.
• [24:40] For visibility and omni-channel marketing, always use the Rule of Seven.
• [27:01] Email and push notifications are still a great way to market.
• [30:00] The more you focus on conversions, the better off you will be.
• [30:14] Conventional CRO tactics won’t work anymore.
• [32:55] Personalized messaging is a great tactic.
• [33:12] Chat is responsible for 28% of Neil’s sales.
• [36:15] Anything you do in marketing and business should be researched and tested.
• [37:12] That’s it for today!
• [37:26] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

Leave some feedback:

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Episode #1083 is another special, extra-long installment of Marketing School. Eric discusses proven marketing hacks that work really well. Tune in to hear this free segment from the Marketing School Live event in LA.

TIME-STAMPED SHOW NOTES:

• [00:54] Today’s Topic: 7 Proven Marketing Hacks That Work Really Well
• [02:00] People get on the paid ads hamster wheel too often.
• [02:15] People also get stuck paying people for bad content.
• [02:55] Content MVP’s.
• [03:45] Top-performing content is often around 2000 words.
• [04:28] People forget about links.
• [06:07] Problogger is a great place to hire good writers.
• [07:30] HubSpot hires people just to update content.
• [09:33] Zero-click searches.
• [10:16] Eric and Neil do content sprouting.
• [10:30] Spin content out into different formats.
• [13:15] Improving metadata is important.
• [16:20] If you are a penny-pincher, you can use 1KProjects to find abandoned projects in which to invest.
• [18:32] Customer data platforms.
• [18:45] These are fairly new.
• [19:06] The hot thing right now is personalization and Hole.io allows you to do this.
• [22:41] Doing the right things at the right time is important in terms of sales.
• [25:15] Chatbots.
• [27:22] Intercom helps combine chat and email to make your marketing stronger.
• [28:20] AI for ads.
• [28:28] Pattern89 is AI for digital ads.
• [30:00] As long as you make time to do all of these things, you will succeed.
• [30:15] Consistency is key.
• [31:17] That’s it for today!
• [31:33] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
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In episode #1082, we give you the opportunity to hear Eric’s conversation with Syed Balkhi from the Marketing School Live event to talk about how to design your thinking for unstoppable growth.  Tune in to hear all about what Syed does and how he runs his business.

TIME-STAMPED SHOW NOTES:

• [00:55] Today’s Topic: How To Design Your Thinking For Unstoppable Growth
• [01:15] Syed’s company creates Wordpress plugins. 
• [02:34] They have over 9 Million websites using their software.
• [04:31] Syed tries to be consistent and do the simple stuff that delivers over time.
• [05:15] Syed has personal health goals, because he gained a good deal of weight.
• [05:40] He applied a similar principle here and did the simplest things with consistency. 
• [07:58] An external success gap is the gap between what the product does and what the customers use the product for.
• [10:00] An internal success gap is what your product does and what the user thinks it should do.
• [10:10] Sometimes, there are things that the product can do, but doesn’t yet, because the company hasn’t anticipated all of the users’ needs.
• [10:43] Affiliate marketing is having a commision-only sales team.
• [13:05] If someone is ranking for the best article on marketing, you can reach out to them to try out your product.
• [17:32] Syed got his first customers through his blog that already had a big following.
• [17:41] He also used influencer marketing.
• [19:01] Content marketing is still key to success and Syed leverages this to attract more customers.
• [21:56] Syed has in-house writers, because he needs people with a certain level of expertise.
• [24:45] Publish Press is a great tool for tracking content.
• [27:05] Wordpress powers 34% of the web.
• [27:30] Syed sees it as the operating system of the web.
• [29:15] Hiring the right people has helped Syed, as is having a physical planner and blocking off his Fridays.
• [34:56] Syed found that building relationships (strategic partnerships) with other companies has proven successful.
• [37:40] Streaks has added a lot of value to Syed’s life; it’s a great accountability tracker.
• [38:08] The Content Template feature in SEMRush has proven helpful to his company, as well.
• [38:30] One book Syed recommends is Extreme Revenue Growth.
• [39:13] That’s it for today!
• [40:00] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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In episode #1081, we offer a free listen to Larry Kim’s presentation from the Marketing School Live event in Los Angeles. Tune in to hear Larry discuss his hacks for Facebook marketing for 2020 and beyond.

TIME-STAMPED SHOW NOTES:

• [00:55] Today’s Topic: Larry Kim’s Top 5 Favorite Facebook Marketing Hacks for 2020 and Beyond
• [02:15] Larry is from Winnipeg and he’s obsessed with unicorns.
• [02:47] Larry started WordStream in 2008 out of a bakery he frequented.
• [03:00] Now the company employs over 300 people managing over $1 Billion in ad spend.
• [03:20] He sold the business one year ago.
• [04:22] Facebook is getting in trouble for questionable live streams and censorship.
• [04:55] The future of Facebook is private groups and messaging.
• [06:22] Live chats are a core growth marketing area on which to focus. 
• [08:40] Anything you can do with email marketing,  you can do with messaging.
• [11:35] Use a chatbot builder like MobileMonkey.
• [12:45] Surveys are a great way to get user feedback and you can do them using chatbots, so they are more conversational.
• [15:10] This helps improve conversions.
• [17:25] In order to improve experiences, you would want to create content around questions people have.
• [19:11] By making a person confirm that he is doing well in a conversation, you can use that to piggy-back upon and move onto the topic at hand.
• [19:47] No matter what you’re selling, try to take people on a conversational journey.
• [22:30] It’s never been easier to grow your email subscriber list.
• [23:20] Don’t wait for people to message, you have to be more proactive in getting leads.
• [23:40] A Comment Guard is a strategy for baiting users into messaging your company.
• [25:05] Another way to engage your audience is to ask an enticing question and offer the actual answer and further information.
• [28:12] Larry has changed the way he does Facebook ads, so that it sends people into his messenger funnels instead of a landing page.
• [30:44] After someone becomes a Messenger contact, you can input their info into a Drip campaign and attempt to use upsells.
• [31:15] You can also remarket people based on conversational criteria.
• [33:14] There are more daily active users on messaging platforms than on social media, yet less than 1% of companies have the ability to market to those users.
• [33:27] Engagements rates are 100x better than email marketing.
• [34:45] That’s it for today!
• [34:48] Please go to Marketing School for a free copy of Larry’s slides.

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In episode #1080, we debate whether you should charge for a conference. Tune in to hear where each of us stands on this issue.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Should You Charge For A Conference? Neil & Eric Debate
• [00:51] As the day proceeded, Eric realized they could have charged for the event.
• [01:10] When your content is already free for the most part, it would have been more than fair to charge for the conference.
• [01:30] Also, charging would have guaranteed a higher attendance rate with higher quality attendees.
• [02:52] Neil disagrees with Eric’s assessment. 
• [03:10] Neil prefers to give away information for free.
• [03:35] Luckily, Intercom and others served as sponsors, which helped offset the costs.
• [03:51] Neil doesn’t want to make money off of people who are just seeking knowledge.
• [04:22] Eric thinks it put way too much stress on him and his team and another free event wouldn’t be worth it.
• [04:45] We are providing value and those surveyed said they would pay for another event.
• [05:30] Neil feels he didn’t work as much for this event, so he understands Eric’s perspective.
• [05:50] Tweet at Eric to give us your thoughts!
• [06:50] That’s it for today!
• [07:00] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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In episode #1079, we discuss the mistakes we made while putting on our first conference. Tune in to hear what went wrong and how we dealt with it.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: 7 Mistakes We Made From Our First Conference
• [00:35] Check out the Marketing School Live videos we posted online!
• [00:50] We had a couple of last-minute hiccups, because there was a lot of miscommunication.
• [01:30] Another mistake was that the food was amazing, but there were no vegetarian options.
• [01:57] We didn’t have an emcee. 
• [02:45] Not charging for tickets hurt us a little bit.
• [03:00] There wasn’t an easy way to digest and download all the information we shared.
• [04:22] Eric underestimated the amount of work it would take to get butts in seats.
• [04:38] Neil thinks that even though people say they are going to come, not everyone actually shows up.
• [04:54] Last minute, they had a bunch of open seats that they needed to fill.
• [05:21] That’s it for today!
• [05:28] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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In episode #1078, we discuss how to throw a successful live event. Tune in to hear how we did it!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Throw A Successful Live Event
• [01:07] For our first event, it went well.
• [02:17] Everything was laid out for us at the venue.
• [02:27] Eric gave the LA office a day off, because he needed them to come in on Saturday to help with the event.
• [03:00] We had speakers come in from all over the States.
• [04:30] Eric bartered with his friend to bring a food truck to the live event in exchange for two months of free services.
• [05:10] We prepared for about six months to put on this live event.
• [06:08] That’s it for today!
• [06:17] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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In episode #1077, we discuss how to make sense of traffic estimates from SEO tools. Tune in to hear how we handle this data.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Make Sense of Traffic Estimates From SEO Tools
• [00:38] Examples of such tools include: UberSuggest and SEMRush.
• [01:20] When it comes to these tools, it’s hard to compare them.
• [01:35] You should use these tools to see how you stack up to your competitors. 
• [01:50] Always use the same tool for comparisons, so that the data will be similar.[02:50] When looking at these types of tools, Eric looks at trends.
• [03:30] If Eric sees the traffic value declining, he knows it’s not something worth emulating.
• [04:40] B2C traffic information tends to be more accurate.
• [05:00] You can rent out pages that rank for certain keywords.
• [05:40] That’s it for today!
• [05:50] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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In episode #1076, we discuss what you should do if you lost traffic from Google’s June update. Tune in to hear what you can do to salvage your rankings.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Here’s What You Should Do If You Lost Traffic From the June 2019 Update
• [00:45] The June update wasn’t named anything specific.
• [00:50] It was a core update and people lost a lot of keyword rankings.
• [01:30] Eric found that even though he lost keywords, the keywords for which they already ranked, got better.
• [02:40] There’s no clear trend, as it seems like a wash.
• [03:05] Look at the sites and pages that are ranking in the top ten and learn from what they are doing.
• [04:25] When these updates happen, it can be a crapshoot.
• [04:45] Updating content helps you maintain your rankings. [04:50] That’s it for today!
• [04:59] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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In episode #1075, we discuss how to stay up to date with the latest marketing trends. Tune in to hear our methods.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Stay Up to Date With The Latest Marketing Trends
• [00:38] Eric follows a few lists he made on Twitter (for Marketers and Entrepreneurs).
• [01:00] In addition to Twitter, he uses Nuzzle to show him the newest content from the people he follows.
• [01:42] Just because something is trending, doesn’t mean it is necessarily effective.
• [02:05] TikTok, for instance, is popular, but doesn’t have a good ROI.
• [02:12] Neil likes to see what the trends are and then searches for case studies around them.
• [03:05] This research helps him determine what to focus on in the future.
• [04:15] Mastermind groups created for this purpose has proven a helpful way to discuss and dissect marketing trends.
• [04:58] That’s it for today!
• [05:10] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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In episode 1074, we discuss the best social networks that you aren’t using. Tune in to hear which social networks are our favorites.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Here’s My Favorite Social Network That You Aren’t Using
• [00:40] Neil loves Reddit and thinks not enough people are using it.
• [01:03] Also, their ads are dirt cheap.
• [01:30] Discord is another option that Eric likes.
• [02:40] Neil hasn’t used it himself, as he is not into gaming and music.
• [03:07] That’s it for today!
• [03:17] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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In episode #1073, we discuss how to effortlessly create amazing content. Tune in to hear how!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Effortlessly Create Amazing Content
• [01:00] Our format is unique and we enjoy making this podcast.
• [02:01] You don’t have to plan out your content word for word.
• [03:10] If you’re not enjoying it, creating content becomes hard.
• [04:05] Timothy Sykes creates great content that helps him make money.
• [04:20] That’s it for today.
• [04:31] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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In episode #1072, we discuss how you can collaborate with influencers. Tune in to hear how you can get people to promote your business.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Collaborate with Influencers
• [00:35] Influencers have a lot of power.
• [01:00] As long as you pick someone relevant to your product, a collaboration could only help.
• [02:32] Eric had Kevin from the office make a video for his company using the Cameo app.
• [03:42] Charity Buzz is another site or app that gives you access to well-known people who can promote your service or products.
• [04:15] Make sure you collaborate with people in your niche.
• [04:22] That’s it for today!
• [04:30] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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In episode #1071, we discuss 7 conversion hacks. Tune in to hear which hacks you should try out.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: 7 Conversion Hacks to Test Before 2019 Ends
• [00:33] 1: Intercom.
• [00:45] Intercom has expanded their products and features.
• [01:29] 2: Paid advertising.
• [01:45] Remarket people with a video when they don’t convert from the original ad.
• [02:31] 3: Hull
• [02:37] Customer data platforms like Hull help you target the right customers.
• [03:15] 4: Gong.
• [03:25] Gong helps record and analyze sales calls.
• [03:56] 5: Product-led growth.
• [04:22] Offering useful tools for free will help you provide value and increase conversions.
• [04:45] 6: Security.
• [04:57] Emphasizing increased site security often increases conversions, because people are worried about security.
• [05:43] 7: Run tests.
• [06:20] Offer free trials and other options based on ideas from Redpoint.
• [06:35] That’s it for today!
• [06:42] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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In episode #1070, we discuss whether joint webinars are worth doing. Tune in to hear if you should be doing joint webinars.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Are Joint Webinars Really Worth It?
• [01:00] We’ve both done them in the past.
• [01:10] In doing them, you are sharing lists and contacts.
• [01:30] They are effective and can work well, but if you don’t have a sales team or a system for closing sales, you won’t have increased revenue.
• [02:10] When doing a joint webinar, a person may only share as many leads as another gives.
• [02:40] You need to have a team ready to follow up on those leads.
• [03:00] If you are doing joint webinars, you need to find someone with similar amounts of leads.
• [03:50] Find someone whose customers would want your product.
• [04:05] That’s it for today!
• [04:12] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

Leave some feedback:

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In episode #1069, we discuss how to recover your rankings after a Google update. Tune in to hear how you can avoid a slump.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Recover Your Rankings After a Google Update
• [00:45] Google updated recently, so you may have noticed a change.
• [01:00] When your traffic goes down, find the pages that suffered and update the content.
• [01:30] Google likes fresh content.
• [02:20] Make sure the quality of content remains high.
• [02:40] Neil has three full-timers whose sole job is to update content.
• [03:06] He spends $15,000-20,000/month on updating content.
• [03:51] That’s it for today!
• [03:55] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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In episode #1068, we discuss whether it is worth having a personal brand. Tune in to hear whether this matters.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Is It Really Worth Building a Personal Brand?
• [00:40] Happy Fourth of July to our American listeners!
• [01:00] Ramit Sethi has built a personal brand around finance.
• [01:15] He sells a lot of online courses and has published a book.
• [02:44] The biggest brands in the world have built such strong brands, it doesn’t matter if the face of the organization is still there or not.
• [03:50] If you are trying to build a lifestyle business, personal branding is key.
• [04:25] If you want to get into “big business” personal branding isn’t as important.
• [06:01] That’s it for today!
• [06:06] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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In episode #1067, we discuss 7 examples of world class content that stands out of the rest.  Tune in to hear what makes this content stand out.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: 7 Examples Of World Class Content That Stand Out From The Rest
• [00:51] 1: Mary Meeker’s Internet Trends Report.
• [01:20] She covers things we wouldn’t have thought of.
• [01:45] 2: Animagraffs.
• [01:55] They create great infographics.
• [02:05] 3: HotPod News.
• [02:55] 4: Backlinko.
• [03:30] If you have too many images, it makes it hard to update your content. Backlinko helped us figure this out.
• [03:51] 5: A16Z Podcast.
• [04:11] Their job is to identify trends.
• [04:20] 6: Gary Vaynerchuck.
• [05:08] 7: AngelList.
• [05:25] The creator of AngelList has a great podcast and is also a great guest.
• [06:02] That’s it for today!
• [06:12] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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In episode #1066, we discuss how long a free trial should last. Tune in to hear what the best timeframe is.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How Long Should Your Free Trial Be? A Data Driven Answer
• [01:10] A free trial is allowing someone to use your product for free for a set period of time, before they are required to pay.
• [01:40] There is no timeline that necessarily converts the best, because it depends on the company or service.
• [02:10] Check out Redpoint to read more about this.
• [02:34] Redpoint thinks you should keep your trial to 7 days, but that doesn’t work for everyone.
• [03:00] Find out what made people pay for the service.
• [04:00] 37% of people do 30 day free trials.
• [04:08] 13% of people do the 7 day free trials.
• [04:12] 3% of people do the 21 day free trials.
• [04:25] At Clickflow, they are considering basing the free trial on usage instead of time.
• [05:20] Companies like Slack have higher rates for their free trials. It really varies.
• [05:40] Run tests and figure out what works for your company.
• [05:44] That’s it for today!
• [05:51] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

Leave some feedback:

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In episode #1065, we discuss whether Google is taking all of the search traffic for itself. Tune in to hear if this is the case.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Is Google Taking All of The Search Traffic?
• [00:45] 48.96% of Google queries were solved this year.
• [01:40] Google is taking away clicks to websites, by putting the answer on the results page. 
• [02:10] THey’re not evil, just doing what is in their best interest.
• [03:35] You Have to leverage all the channels available to you.
• [04:15] Optimizing search results is the future.
• [05:00] Check out jumpshot.
• [05:03] That’s all for today!
• [05:14] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

Leave some feedback:

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In episode #1064, we discuss why relying on SEO alone is dangerous. Tune in to hear what you can do.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Relying On SEO Alone Is Dangerous. Here's What To Do Next
• [00:40] SEO is a great traffic source.
• [01:05] You can’t rely on it, because of algorithm updates.
• [02:10] If you don’t use the omni-channel approach, you could lose 50% of your traffic after three years.
• [03:45] Try Rev to transcribe podcasts and videos.
• [05:00] Nowadays, you can’t just rely on SEO for one channel.
• [05:12] That’s it for today!
• [05:20] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

Leave some feedback:

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In episode #1063, we discuss why video reach is dying. Tune in to hear what you need to do to avoid this!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Video Reach is Dying- Here’s What You Need to Do
• [00:45] It’s getting harder and harder to get reach with video.
• [01:35] You can’t just ask for comments anymore.
• [02:35] It’s important to collaborate with someone who can get you more reach.
• [03:50] Try simulcasting your videos.
• [04:03] That’s it for today!
• [04:20] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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In episode #1062, we discuss how to get away from paid ads. Tune in to hear how you can do it.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Get Away From The Paid Advertising Crack Pipe
• [00:40] Paid ads are something many people do.
• [01:33] The costs per click continue to increase.
• [01:45] Eventually, it won’t be worth the cost.
• [03:15] Consider taking data from Facebook ads.
• [04:00] Find ways to collaborate with people who have similar audiences.
• [04:22] The omni-channel approach is important.
• [05:06] Overstock does a lot of paid ads.
• [05:22] You can make money by getting customers to re-purchase products.
• [05:26] That’s it for today!
• [05:38] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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