Marketing School - Digital Marketing and Online Marketing Tips

In episode 1061, we discuss freemium vs. free trial services. Tune in to hear which one you should offer.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Freemium VS Free Trial Which One Should You Offer?
• [00:45] Freemium allows you to use the product for free with locked features.
• [01:30] Hubspot switched from a free trial to freemium.
• [02:00] Typically, trials give you access to all features, but for a limited time.
• [03:00] Spotify is a good example of freemium.
• [03:20] It comes with ads, but if you love it, you can pay for more features and no ads.
• [04:45] Freemium is a good way to generate more traffic.
• [06:18] Only 2-3% of freemium users convert.
• [06:34] That’s it for today!
• [06:45] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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In episode #1060, we discuss Tim Ferriss’ podcast going ad free. Tune in to hear our thoughts on this new tactic.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Tim Ferriss podcast goes ad free: Our thoughts.
• [01:15] He may get 3 Million downloads a month.
• [01:25] If he charges $100 CPM, he can make $3.6 Million per year.
• [01:45] As an experiment, he has asked people to donate for a subscription to his free podcast, because he has stopped running ads.
• [02:25]] Neil thinks Tim isn’t concerned with money anymore, so it doesn’t matter.
• [04:15] Tim is experimenting with this method.
• [04:30] This is just another monetization model that he is trying out.
• [05:15] At six months, if it is going well, this may be a method to copy.
• [05:35] Let people who can afford to experiment, do so in your place.
• [06:29] That’s it for today!
• [06:35] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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In episode #1059, we discuss how to create a B2B marketing funnel. Tune in to hear how we do it.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Create a B2B Marketing Funnel
• [01:02] B2B funnels are different.
• [01:40] At Single Grain, they have a B2B funnel: they do it through content.
• [02:15] After listening to the podcast, people may become interested in Single Grain.
• [02:30] The mid-funnel may be an e-book.
• [02:45] Then you want to get them to a live event.
• [03:46] Quizzes are great, as well.
• [04:00] There are so many steps to a B2B funnel.
• [04:25] Once you have a qualified lead, have them book a call.
• [05:25] Always drive people to a great landing page that offers something.
• [06:00] That’s it for today!
• [06:07] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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In episode #1058, we discuss how this library will make your Facebook ads perform better. Tune in to hear how you can improve your Facebook ads.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How This Library Will Make Your Facebook Ads Perform Better
• [00:40] Facebook’s ad library is where you can see all the ads running on Facebook.
• [01:10] Facebook is trying to be more transparent, which is why they created the ad library.
• [01:42] Eric can see what a Trump PAC spend on ads.
• [01:57] Make sure to click “See Ad Details”, which will break down the stats for you.
• [03:00] If you see an ad that didn’t run that long, it’s because it wasn’t successful, so don’t copy that ad!
• [04:30] There are so many great ideas you can find by looking at successful ads.
• [05:15] Make sure to check the stats of the ads.
• [05:35] Also, follow the ad to the landing page and see what makes that page a successful part of the funnel.
• [05:59] That’s it for today!
• [06:05] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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In episode #1057, we discuss how to find ad examples. Tune in to hear why you should refer to ad examples and where to find them.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Find Incredible Ad Examples
• [00:40] Advertising is expensive and competitive.
• [00:55] When you learn from other’s examples, you can see what works and how.
• [01:20] Facebook has a new ad library that will show you regular ads run by companies, political campaigns, etc.
• [02:25] Look at the landing pages, as well.
• [02:45] Land-Book is a great place to find landing page examples.
• [02:58] AdBeat is another great resource.
• [03:43] That’s it for today!
• [03:50] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

Leave some feedback:

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In episode #1056, we discuss what you can expect from our live event. Tune in to hear what’s coming up on June 20th.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: What to Expect From Marketing School Live (Our Live Event!)
• [00:35] The event is June 20th!
• [00:40] There is a pre-event gathering on the Friday before.
• [01:10] There will be awesome fresh content at the event itself.
• [02:10] We will be there networking; it’s not a pitch-fest.
• [02:22] We are going to have mushroom coffee.
• [02:44] We will be recording a live version of marketing school.
• [03:30] We’ll also have some great speakers.
• [04:20] Syed from WP Beginner will be there.
• [05:21] The livestream will be free, but the recording will be available paid at a later date.
• [05:45] We look forward to seeing you all there!
• [06:25] Stay tuned for a secret announcement!
• [06:30] That’s it for today!
• [06:34] Our live event is happening in less than a week! We are almost at capacity, so register while you still can: Check out Single Grain for more info.

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In episode #1055, we discuss the best Google Analytics report that you aren’t using. Tune in to hear what tool you need to start using.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: My Favorite Google Analytics Report (That You Aren't Using)
• [00:35] Cohorts is the new report.
• [00:45] It’s in beta right now.
• [00:55] It tracks how many people re-visit your site.
• [01:05] If people don’t re-visit, you can’t convert.
• [01:35] Don’t just focus on first-time traffic, but rather repeat traffic.
• [02:40] Cohorts will help you figure out how to get repeat traffic.
• [03:10] When optimizing your cohort you want to make sure it doesn’t go to zero.
• [03:57] That’s it for today.
• [04:00] Check out cohort!
• [04:20] Our live event is happening in less than a week! We are almost at capacity, so register while you still can: Check out Single Grain for more info.

Leave some feedback:

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In episode #1054, we discuss the biggest mistake you’ll ever make. Tune in to what you’re doing wrong.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The Biggest Mistake You’ll Ever Make in Business
• [00:36] Eric’s mistake was always switching up his methods and never following through on one thing.
• [01:50] Neil’s mistake was exactly the same.
• [02:05] Stay focused on one business and one main project.
• [03:10] Focus is important. Always double down on what works.
• [03:21] Focus is about saying “no” to things.
• [03:42] That’s it for today!
• [03:46] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

Leave some feedback:

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In episode #1053, we discuss whether meta tags matter. Tune in to hear if they matter and how you can improve yours.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Do Meta Tags Even Matter In 2019? (And How To Write Great Ones)
• [00:45] There are three main types of meta tags.
• [00:52] Meta keywords are useless.
• [01:25] When you spend a dollar on advertising, 80 cents goes to the headline.
• [01:50] Google “how to create magnetic headlines” and there are also headline generators.
• [02:40] You can always run tests using ClickFlow.
• [04:00] Title is a direct SEO factor.
• [04:15] That’s it for today!
• [04:17] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

Leave some feedback:

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In episode #1052, we discuss whether you should put ads on your site. Tune in to hear what we think about this tactic.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Should You Put Ads On Your Site?
• [00:35] We’ve talked about this in the past.
• [00:41] Neil doesn’t like putting ads on his site, because when he buys ads, he tends to not make the money that the advertiser is making.
• [01:30] If you don’t have a product or service, leverage ads, and promote someone else’s service.
• [01:45] Eric thinks it’s lazy to put ads on your site.
• [02:25] Between affiliate income, ad income, and product sales, the ad income is always the lowest.
• [03:00] Sometimes, you can’t even control which ads are placed on your site.
• [03:22] That’s it for today!
• [03:32] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

Leave some feedback:

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In episode #1051, we discuss how you can rank higher than Wikipedia. Tune in to hear how you can be one of the top-ranking search results.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Rank Higher Than Wikipedia
• [01:10] When doing keyword research, if Eric sees Wikipedia as one of the top results, he knows he can compete.
• [01:30] He follows the skyscraper technique to beat out Wikipedia and others at the top.
• [02:40] Backlinko ranks well, because his posts are high-quality.
• [03:45] Trying to compete with news sites will be the ultimate challenge. You can’t beat them.
• [04:15] Neil recommends updating your content whenever you get traction.
• [04:55] You’ll have a much better shot at beating Wikipedia if you combine a bunch of techniques (skyscraper, internal linking, etc.).
• [05:09] That’s it for today!
• [05:15] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

Leave some feedback:

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In episode #1050, we discuss how to make the most of internal linking. Tune in to hear how to improve internal links.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Make The Most of Internal Linking
• [00:38] Internal linking tells Google about your site’s other pages.
• [01:06] GSC is a free tool that will show you pages with good internal links.
• [01:25] Screaming Frog SEO Spider will crawl your site and give you thorough data.
• [02:40] The page that gets the most links is typically the homepage.
• [02:55] Link to your most important pages from your homepage.
• [04:05] Neil like sto create detailed guides and link to other relevant posts.
• [04:28] That’s it for today!
• [04:32] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

Leave some feedback:

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In episode #1049, we discuss different types of leads. Tune in to hear the definitions of prospects, MQL’s, and SQL’s.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Prospects, MQLs, SQLs, Opportunities - What Do They All Mean?
• [00:45] Prospects are people who come to your site; all potential customers.
• [01:47] MQL’s are further down the funnel.
• [02:38] An SQL is a lead your sales team has found.
• [03:00] An SQL is probably a decision-maker.
• [03:50] That’s it for today!
• [04:11] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

Leave some feedback:

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In episode #1048, we discuss 7 reasons why your SEO is weak. Tune in to hear the 7 reasons.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: 7 Reasons Why Your SEO Is Weak
• [00:35] 1: You are not paying attention to your link velocity,
• [01:12] 2: Branding.
• [01:32] 3: Your site is too slow.
• [02:17] 4: Writing content once won’t help your rankings.
• [02:52] 5: You might have over-monetized your site.
• [03:30] 6: User experience.
• [04:22] 7: You might have too many technical issues on your site.
• [05:05] That’s all for today!
• [05:12] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

Leave some feedback:

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In episode #1047, we discuss how podcasts are showing up in SERPs. Tune in to hear what you should do in order to take advantage of this.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Podcasts Are Appearing in Google SERPs. Here's What You Should Do
• [00:35] Google had an IO event where they announced that this would happen.
• [00:55] You can see episodes and play them from the results page.
• [01:11] Google is also helping transcribe podcasts.
• [01:35] This is a sign that podcasting is becoming more popular.
• [02:42] A venture firm did a study on podcasts.
• [02:55] Once you have a podcast, make sure to create a website for it.
• [03:35] Podcasts audiences are different than video audiences.
• [03:55] Don’t expect results from day one.
• [04:04] That’s it for today!
• [04:09] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

Leave some feedback:

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In episode #1046, we discuss the hardest SEO signal to manipulate. Tune in to hear why it’s so difficult and what you can do about it.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The Hardest SEO Signal to Manipulate
• [00:38] Brand signals are the hardest to manipulate.
• [01:18] Brand signals is more likely to increase your traffic.
• [02:01] Neil’s “Who is Neil Patel” campaign was successful, but it took a great deal of money and effort.
• [03:12] Dry Bar is a business with great branding and brand signals.
• [05:15] Neil used to own a domain called “Subscribers”, which meant a lot of people were looking for other things and not his brand.
• [05:32] That’s it for today!
• [05:40] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

Leave some feedback:

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In episode #1045, we discuss Martin Splitt’s top three ranking factors for 2019. Tune in to hear if we agree with Martin.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Google's Top 3 Ranking Factors For 2019
• [00:38] Google made their own Mythbusters episode about themselves.
• [01:00] Martin Splitt shared three top SEO factors on which people should focus.
• [01:10] Factor 1: Content creation.
• [01:42] Eric and Neil agree this is important.
• [02:25] When creating content, deliver a good customer experience.
• [02:52] Factor 2: Meta data.
• [03:05] Make sure you have meta tags to describe your content.
• [03:40] Eric and Neil think using ClickFlow will help with this task, but it’s more important to get clicks.
• [06:45] Factor 3: Performance.
• [07:20] Eric and Neil don’t believe that this is the most important thing on which to focus.
• [08:04] Brand queries are more important.
• [08:08] That’s it for today!
• [08:30] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

Leave some feedback:

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In episode #1044, we discuss tips for better subject lines. Tune in to hear what you could be doing better.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: 3 Tips For Better Subject Lines
• [00:35] Salesloft has people sending millions of emails out.
• [01:33] Research shows that subject lines with just one word out-perform the average email by 87%.
• [01:50] This casual subject line mimics more casual emails you might receive from friends.
• [03:15] “Hey, Jane” performs better than just “Jane”.
• [04:00] The more “human” the subject line, the better.
• [04:15] Emails need to be under a certain word count to be successful.
• [04:30] Avoid bullet points, as emails with bullet points get lower reply rates.
• [05:45] Eric isn’t sure if you should omit opt-out links, because you will get spam complaints.
• [06:20] The more your list engages, the better your open rates, deliverability, etc.
• [06:35] That’s it for today!
• [06:40] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

Leave some feedback:

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In episode #1043, we discuss how Eric is marketing his new startup. Tune in to hear how he’s pushing his new product.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How Eric Siu's Marketing His Brand New Startup
• [00:40] ClickFlow helps you grow your organic traffic faster by running SEO tests.
• [01:05] If you have a page with good impressions, but a bad click-through rate, ClickFlow helps you identify opportunities to improve.
• [01:30] It will help you optimize your content.
• [02:20] Most people can’t afford paid ads.
• [03:05] Eric will find lists of people (maybe VP’s) and he’ll use Hunter.io to find their email addresses.
• [03:30] He contacts them to ask for feedback on his software, instead of trying to sell it to them.
• [03:55] Then he will try to get them on a call.
• [04:45] If you are collecting emails using Drip, you are tagging people based on their interests.
• [05:05] Oz Content reaches out to people and lets them know they are doing a webinar instead of hard selling them.
• [06:56] Eric reaches out to influencers and others in his space and demos his software.
• [07:15] As these people see results, the good information gets passed on.
• [08:05] If you have a podcast, it also helps to have guests on.
• [08:30] That’s it for today!
• [08:34] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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In episode #1042, we discuss why we aren’t the CEO’s of our own companies. Tune in to hear why being your own CEO isn’t the greatest idea.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Why We Aren't the CEOs of Our Own Companies And Why You Shouldn't Be Either
• [00:40] If you start small, you may have to be the CEO at first.
• [00:55] You should always consider whether you are capable of being the best CEO for your company. Consider what your skill set is.
• [01:30] Focus your time on what you are the best at doing.
• [01:45] Eric doesn’t like being a CEO and it’s not his strong suit.
• [02:25] We realized that there are people out there with more experience than us, who will achieve more as CEO’s than we would.
• [03:05] Berkshire Hathaway just had their annual meeting.
• [03:20] They don’t invest in tech, but rather focus on what they do know.
• [04:35] For us, it’s too crazy to take on the role of CEO, because of all the other projects we like to focus on.
• [05:07] That’s it for today!
• [05:14] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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In episode #1041, we discuss how Google will decrease your organic traffic. Tune in to hear how you can combat this problem.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How Google's SERP Listing Will Decrease Your Organic Traffic (And How You Can Combat This)
• [00:45] Orbit Media wrote a post about this very topic.
• [01:13] If you ranked #1 in Google today, you would be 630 pixels down.
• [01:45] There are more ads now and a lot of other content before your listing.
• [02:00] People why are paying Google will get preferential treatment.
• [02:30] This is why an omni-channel approach is so important.
• [03:45] Building your brand goes a long way to combat this.
• [03:55] In the short term, you should focus on voice search.
• [04:41] You can use remarketing lists for search ads.
• [04:55] You can bid on the keywords that work best for you.
• [05:15] That’s it for today!
• [05:29] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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In episode #1040, we discuss new features in Ubersuggest. Tune in to hear how this tool has improved.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: What's New In Ubersuggest?
• [00:45] Ubersuggest is an all-in-one SEO tool. It gives you almost everything you need for free!
• [01:30] They have a dashboard that helps you see all your info in one place.
• [01:45] Although they stopped showing traffic value.
• [02:38] Ubersuggest makes sure to show backlinks now, as well.
• [03:40] They have a bar chart for the number of keywords for which you rank.
• [03:55] They break down social shares for you.
• [04:15] They encourage leveraging the skyscraper technique by giving you all of this information.
• [04:35] It’s a free tool, so anyone can use it.
• [05:00] Anytime you do keyword research with Ubersuggest, you can see the overall trends of the keyword, graphs, and how difficult it is to rank for that keyword.
• [05:32] Neil copied BuzzSumo and made Content Ideas.
• [06:23] That’s it for today!
• [06:27] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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In episode #1039, we discuss whether you should buy influencer posts from celebrities. Tune in to hear if you should invest in this strategy.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Should You Buy Influencer Posts From Celebrities Like Kim Kardashian?
• [00:40] Kim K. charges an average of $300,000-500,000 per post.
• [02:15] You can get hundreds of thousands of followers when you team up with an influencer.
• [03:00] However, when someone promoted with Kris Jenner, he didn’t make his investment back.
• [04:01] A micro influencer may be a better bet, because they are more engaged with followers and have a more loyal fan base.
• [05:15] Neil looked into the numbers and found the ROI on a Kardashian-like influencer was abysmal.
• [05:51] Start with a micro influencer and see how it goes.
• [06:10] Testing is important.
• [06:45] Look at who people follow in your ideal category.
• [06:52] That’s it for today!
• [06:56] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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In episode #1038, we discuss how you can make money while podcasting to a small audience. Tune in to hear how you can make $8000+/month.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Make $8,000+/mo From Podcasting With A Small Audience
• [00:41] Hot Pod News is about podcasting.
• [00:50] There is a podcast called “Disrupting Japan”.
• [01:01] The podcaster was able to get people to pay for a subscription to his podcast.
• [01:35] The podcaster did a number of things to get money.
• [01:40] He ran ads.
• [02:05] He spent 70% of the time reaching out to people for sponsorships.
• [02:22] However, he wasn’t happy because content became secondary.
• [02:30] So he got a full-time job instead.
• [03:15] You have to reach a certain level to hire team members.
• [04:10] Anytime you can monetize whatever you’re doing with ads, it means you are doing something wrong.
• [04:40] Sell your own products and services.
• [05:30] That’s it for today!
• [05:55] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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In episode #1037, we discuss yet another SEO report that will help you grow. Tune in to hear what the new report is and how it will help.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Yet ANOTHER New SEO Report From Google That Will Help You Grow
• [00:45] It’s a more advanced page speed tool.
• [01:01] This tool is available through Google Search Console.
• [01:25] They color code speeds.
• [02:11] The faster your site loads, the higher your traffic.
• [02:41] It’s about speed to increase sales, not rankings.
• [02:54] For every second of delayed load time, it costs Amazon about a billion dollars.
• [03:52] That’s it for today!
• [03:58] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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In episode #1036, we discuss 7 ways to do your due diligence. Tune in to hear the 7 steps you should take to fully investigate a website’s potential.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: 7 Simple Ways to Do Due Diligence On A Website
• [00:40] This is just a way of saying you need to comb a site and check everything out.
• [01:00] 1: Use Ubersuggest.
• [01:15] Check out organic keywords.
• [01:50] 2: Similar Web.
• [02:14] They break down the regions from which you are getting traffic.
• [03:02] 3: Ask for reports.
• [03:30] There are tons of reports you can ask for.
• [03:45] 4: Ask what changes the site has tested.
• [04:04] This will help you determine growth potential.
• [04:20] 5: SpyFu and AdBeat.
• [04:30] These tools will help you determine ad spend.
• [05:07] 6:Talk to the customers.
• [05:23] It will help you determine the needs of customers.
• [06:00] 7: Ask the company what they want.
• [06:20] Once you determine their needs, this helps you get to the heart of the issues at hand.
• [06:51] If you are not 110% sure, don’t move forward.
• [07:21] That’s it for today!
• [07:25] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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In episode #1035, we discuss what you can learn from Chinese live stream shoppers. Tune in to hear what you can learn from this new trend.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: What Marketers Can Learn From Live Stream Shopping in China
• [00:45] Eric recently read a piece in the Wall Street Journal about this.
• [01:00] Live stream shopping is following an influencer while they are shopping in real time.
• [01:15] China does 220 of these types of live streams per month.
• [01:30] Certain shop collect a commission.
• [01:55] Neil thinks you will start to see this in the US within the next two years.
• [02:05] He thinks this will also include future virtual stores.
• [02:55] Figure out if this is something you can take advantage of somehow.
• [03:30] The combination of offline and online worlds will continue.
• [03:45] That’s it for today!
• [03:55] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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In episode #1034, we discuss a new SEO report from Google. Tune in to hear where to find it and why it will prove so useful.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: A New SEO Report From Google That'll Show You Where to Focus Your Efforts
• [00:45] The Discover Report comes from Google Search Console.
• [01:00] This feature allows you to see which pages and links have the most potential.
• [01:30] On your GSC overview, Discover is under “Performance”.
• [02:52] It’s so new that not everyone has the Discover Report link yet.
• [03:15] This will prove a powerful tool for upgrading existing content.
• [03:26] The report helps you focus your efforts on the right place.
• [03:34] That’s it for today!
• [03:41] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

Leave some feedback:

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In episode #1033, we discuss how to find a reliable marketer. Tune in to hear how you can sort the wheat from the chaff.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Find a Reliable Marketer
• [00:41] If you are looking for a blogger, go to Problogger.
• [01:05] No matter which type of marketer you are looking for, you will find that many are unreliable.
• [01:45] Neil tests potential marketers.
• [02:15] Neil finds people by throwing them into the process and seeing if they sink or swim.
• [03:20] Getting people to do paid tests is a good way to measure future success.
• [03:45] If you have someone in your office, the interview process is important, as well as the testing.
• [04:22] At Disney World/Land, they test people to see if they will throw away trash they placed on the ground.
• [05:25] 95% of marketers say they can do things that they cannot.
• [06:30] Applicant tracking systems are helpful.
• [07:15] That’s it for today!
• [07:50] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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In episode #1032, we discuss what you should look for in a link builder. Tune in to hear what you need to think about when hiring a link builder.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: What Should You Look For in a Link Builder?
• [00:36] You need content and links to succeed.
• [00:55] So, look for a good salesperson.
• [01:00] If they aren’t good at writing convincing copy or even selling themselves, they won’t be good.
• [02:00] If they can't articulate their process or if they don’t have one, you will have inconsistent results.
• [02:27] Eric would also want to know which tools they use.
• [02:55] When link-building you are leveraging tools and processes. If they can’t leverage tools, they will prove inefficient.
• [03:53] Ask what the most impressive thing they have done is. It will illustrate what they deem impressive and also show you more of their work.
• [05:00] It’s important to know open and response rates.
• [05:32] That’s it for today!
• [05:36] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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In episode #1031, we discuss the one tool that accounts for a big percentage of our sales. Tune in to hear which tool accounts for 20% of all of our sales.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The One (Simple) Tool That Accounts For Over 20% of Our Sales
• [00:39] Intercom is the tool that accounts for over 20% of our sales.
• [01:02] We find that a lot of people collect leads, but the most quality leads come through chat bots.
• [01:50] Intercom is helpful in teeing up a conversation.
• [02:25] The reason so much revenue comes from Intercom, is because they have two great features.
• [02:40] Product tours are helpful and affective.
• [02:57] Account-based marketing has also proven useful.
• [03:40] Hull.io in conjunction with Intercom has proven successful for Eric.
• [04:45] Intercom also has a sales operations bot.
• [05:30] Start with chat bots and grow from there.
• [05:42] That’s it for today!
• [05:48] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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In episode #1030, we discuss really smart marketing techniques you should copy. Tune in to hear which ideas are worth emulating.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: 7 Examples of Really Smart Marketing That You Should Copy
• [00:35] 1: Native advertising.
• [00:45] We previously talked about Audi having a partnership with the studio that created The Avengers.
• [01:14] 2: Giveaways.
• [01:30] Giving away small things for free can bring in users and their contact info.
• [02:00] 3: A 30 day challenge.
• [02:15] It’s a way of engaging people.
• [02:42] 4: A free book funnel.
• [02:50] Give away a book, charge for shipping, then up or downsell.
• [03:25] 5: Superhuman.
• [03:31] It’s a great email tool that helps you quickly create an email campaign.
• [04:20] 6: Sell through live video.
• [04:30] Live pitches work.
• [04:55] 7: Minimum viable content.
• [05:15] Create content, see what sticks.
• [05:32] That’s it for today!
• [05:38] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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In episode #1029, we discuss 7 tasks you shouldn’t outsource. Tune in to hear what you really need to keep in-house.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: 7 Marketing Tasks You Should Never Outsource
• [00:35] 1: Data science.
• [01:05] You need to personally track your numbers, otherwise you will have trouble reaching goals.
• [01:20] 2: Podcast recording.
• [01:30] Record in-house, because you can’t rely on the quality of outsourced audio.
• [01:52] 3: Copywriting.
• [02:50] 4: Video.
• [03:08] The videographer will be working on other things and won’t be focused on your project.
• [03:45] 5: Chat bots.
• [04:03] If you and your team respond to the chats, you’ll have a better conversion and customer satisfaction rate.
• [04:46] 6: Experimentation.
• [04:55] Anyone can run tests for you, but only you know what you really need to test.
• [05:25] Don’t outsource innovation.
• [05:56] 7: Social media.
• [06:10] You need to know what’s going on there and interact with your clients in a substantive way.
• [06:27] That’s all for today!
• [06:33] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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In episode #1028, we discuss what tasks you can outsource. Tune in to hear the easiest and smartest things to outsource.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Which Marketing Tasks Should You Outsource?
• [00:35] Once you start to have consistent content and tone, then it’s time to hire writers.
• [01:13] Neil outsources outreach.
• [01:48] He also outsources link-building.
• [02:15] His team also brings in experts just to fine tune their processes.
• [02:50] You should outsource not to save money, but to get high-quality work.
• [04:10] In some cases, video editing may be something you can outsource.
• [04:30] Though Eric would like an in-house graphic designer, that’s something else you can outsource.
• [04:42] That’s it for today!
• [04:47] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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In episode #1027, we discuss how to create amazing user experiences for which Google will reward you. Tune in to hear how you can do this.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Create an Amazing User Experience That Google Loves
• [00:40] Create something the user will love.
• [01:31] Run surveys to see why people aren’t having a good experience.
• [03:10] Think about the customer first and you will win in the long run.
• [03:40] Amazon’s goal was to provide the best user experience.
• [04:10] All of Eric’s products are Apple, because they provide a good user experience.
• [05:25] Please your customers and you will please Google.
• [05:51] That’s it for today!
• [05:56] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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In episode #1026, we discuss the best way to monetize your site. Tune in to hear our advice.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The Best Way to Monetize Your Site
• [00:40] The best way to monetize is to “sell the Tilapia”.
• [01:20] The majority of your traffic is not going to convert.
• [01:35] If you can make money from this large chunk (the tilapia), you’ll be in good shape.
• [03:00] Make the most by remarketing, pushing products, etc. on this group that won’t convert.
• [04:00] Often, we don’t think we have the time to do this, but you do.
• [04:15] Whether you are pushing affiliate links or plugins, it’s another way to make cash.
• [04:49] That’s it for today!
• [04:54] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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In episode #1025, we discuss how to network at marketing conferences. Tune in to hear our tips for effective networking.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to "Network" at Marketing Conferences
• [00:40] We have a conference coming up and want to give attendees tips.
• [01:28] Be interesting and interested.
• [01:45] Everyone’s favorite topic is themselves, so get them talking about themselves, but be genuinely interested.
• [03:02] Neil went to a marketing conference in London.
• [03:20] He made a point to talk to the one person no one wanted to speak with.
• [03:35] So, he gave the guy free marketing advice.
• [03:45] Giving free value is a great way to network.
• [04:45] Eric likes to take all collected business cards and put the info into Full Contact.
• [06:00] You can’t build a relationship with everyone, so don’t take it personally when people don’t want to speak with you.
• [06:33] That’s it for today!
• [06:38] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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In episode #1024, we discuss how brands capitalized on a Marvel blockbuster. Tune in to hear how they did it.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How Fortnite & Audi Capitalized On A Marvel Blockbuster Movie
• [00:50] Avengers had the largest opening box office ever.
• [01:30] Fortnite used native advertising for Avengers.
• [02:21] Audi has had their cars in almost every Marvel film.
• [02:40] In Endgame, an Audi is featured prominently.
• [03:30] Product placement and branding is just another smart way to cut a deal.
• [03:45] Beats by Dre got every celebrity to wear their product.
• [03:58] Converse paid Will Smith to wear their sneakers in “I Am Legend”.
• [04:40] People want to be like their heroes, so native advertising makes sense.
• [06:10] If Captain America had a Nike logo on his shield, people would want to buy Nike products.
• [06:20] That’s it for today!
• [06:24] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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In episode #1023, we discuss the art of the deal. Tune in to hear how to negotiate successfully.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The Art of Doing a Deal
• [00:40] Everything you do with marketing is making a deal.
• [01:30] When hiring remote workers, you are hammering out a deal.
• [01:42] Make sure both parties love the deal.
• [02:25] Eric read a book from a former FBI director that discussed negotiating.
• [02:45] If you can’t get a deal done, have a backup plan.
• [03:25] The terms define the deal.
• [04:16] That’s it for today!
• [04:20] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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In episode #1022, we discuss the one monetization channel we previously neglected to mention. Tune in to hear us discuss this one channel!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The Forgotten Podcast Monetization Channel We Neglected to Mention
• [00:38] We talked about monetization about a month ago.
• [00:50] We forgot to talk about affiliate marketing.
• [01:40] Affiliate offers are either paid out monthly from revenue or a flat fee.
• [03:00] Lifetime value per company varies.
• [04:10] If a company does bad work, but pays well, it doesn’t matter. You won’t have success with them.
• [04:35] We previously discussed how to get started with affiliate marketing.
• [04:50] Rakuten and others are a great starting point.
• [05:28] That’s it for today!
• [05:33] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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In episode #1021, we discuss how to get the most done without actually working. Tune in to hear the secret to being productive without actually producing anything yourself.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The Optimal Way to Get the Most Done in a Day Without Working
• [01:05] We have a friend whose job it is to tell people what to do, but not actually to do anything himself.
• [01:26] Eric spent his whole day on an iPad and was able to delegate.
• [01:45] We are both more efficient on an iPad than a desktop.
• [02:10] Neil was doing tasks that he didn’t need to do, when he could have delegated.
• [02:50] Frame is a great place to get feedback on videos.
• [04:48] Neil still does push notifications, but he knows he should delegate.
• [05:05] Basically, delegate everything and you won’t have to do anything.
• [06:10] Puffin is a great app that will give your iPad a desktop format/view.
• [07:08] That’s it for today!
• [07:16] Don’t forget to check out Single Grain for more info about our free live event in June.

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In episode #1020, we discuss Neil’s billion dollar mistake. Tune in to hear where Neil went wrong.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Neil’s Billion Dollar Mistake
• [00:40] Kissmetrics was part of the mistake.
• [01:05] Neil’s former partner broke down their mistake in a blog post on Product Habits.
• [01:28] They built a product they thought was needed.
• [01:40] They learned no matter what you build, people don’t want to pay for things.
• [01:55] Version 2 required too much customization.
• [02:40] They found people couldn’t get a lot of value out of their Google Analytics.
• [03:05] Neil and his partner just needed to find what the gaps were, but it took them too long.
• [03:50] Kissmetrics feel behind the crowd.
• [04:10] They would often change directions, which was not a good idea and not great for the team.
• [04:30] They should have executed quickly, but they didn’t or couldn’t.
• [05:20] Neil thinks they made too many mistakes.
• [05:30] The biggest issue was a class action litigation.
• [06:00] They can only blame themselves.
• [06:04] They spent too many years building the wrong product and didn’t know how to innovate.
• [06:06] That’s it for today!
• [06:17] Don’t forget to check out Single Grain for more info about our free live event in June.

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In episode #1019, we discuss how much work it really takes to build a popular podcast. Tune in to hear what goes into a moderately successful podcast like ours.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How Much Work it Takes to Build a “Popular” Podcast
• [00:40] We have a decent-sized podcast, but we’re no Joe Rogan.
• [01:02] We are consistent.
• [01:05] It takes commitment.
• [01:35] Eric has really put effort into Growth Everywhere and he has grown it slowly.
• [02:20] It’s always a lot of work to create and publish the content.
• [03:01] If you already have an audience, it makes it easier to gain listeners.
• [03:50] It will take a lot of effort. If you don’t want to be consistent, don’t waste your time.
• [04:40] That’s it for today!
• [04:44] Don’t forget to check out Single Grain for more info about our free live event in June.

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In episode #1018, we discuss how you can deal with any type of negative press. Tune in to hear how you can fight negative press.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Fight Negative Press
• [00:35] Negative press could be bad Google search results.
• [01:05] Neil has had a really bad write up about his company.
• [01:30] Overall, Neil feels he has done right by people and always refunds people’s money when they are unhappy.
• [02:05] Do reputation management through SEO link building.
• [02:50] Neil ignores all the bad press and feels it is all made up.
• [03:45] Neil also had bad article written about him in Wired magazine.
• [04:38] He also settled a class action lawsuit and lost a lot of customers because of the bad press.
• [05:00] If it hadn’t been for the bad press, Neil would have sold his company.
• [05:50] The current person writing bad posts about Neil is clearly fabricating elements of his story and posted anonymously.
• [06:08] That’s it for today!
• [06:15] Don’t forget to check out Single Grain for more info about our free live event in June.

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In episode #1017, we discuss how you can make your live video a guaranteed success. Tune in to hear how to maximize your live streams.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Make Your Live Video a Guaranteed Success
• [01:00] Be hard-wired,
• [01:08] Know what you are going to say ahead of time.
• [01:20] You don’t have to script, but have a point.
• [01:30] Promote to your audience and alert them to live streams.
• [01:51] Don’t forget to engage.
• [02:05] Go live on all platforms at once.
• [02:15] Some people want to join live streams through specific avenues, so give them a choice.
• [02:49] Wirecast allows simulcasts.
• [03:05] Have a CTA for each episode to generate sales.
• [04:06] That’s it for today!
• [04:11] Don’t forget to check out Single Grain for more info about our free live event in June.

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In episode #1016, we hear John Lee Dumas’ rebuttal to our previous episode about why you shouldn’t reveal your income. Tune in to hear why he thinks income reports are vital!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: John Lee Dumas’ Rebuttal on Why You Shouldn’t Reveal Your Income
• [01:20] I’m here to rebut the idea of not sharing your income.
• [02:00] I publish income reports because in 2011, I was trying to figure out my business plan.
• [02:25] I pored over income reports to get a sense of how someone else made real money.
• [02:45] In 2013, when I started making real revenue, I started publishing income reports to give people a guide map.
• [04:05] We are a small, lean profit-generating machine and these reports help us stay that way, because they give us insight into our own business.
• [04:30] Transparency is key.
• [05:15] I know our reports help others improve their businesses.
• [05:41] There are round-up posts were blogs and publishers point out the top income reports.
• [07:15] Eric and Neil are worried about people copying business ideas. I am not.
• [07:40] It can increase competition, but I welcome it.
• [07:55] They said you can open yourself up to litigation, but I have a good legal team, so I’m not worried.
• [09:15] That’s it for today!
• [09:23] Go check out John’s Podcast Entrepreneur on Fire.
• [09:31] Don’t forget to check out Single Grain for more info about our free live event in June.

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In episode #1015, we discuss how to grow your Facebook group for free. Tune in to hear how you can grow your group without spending a dime.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Grow Your Facebook Group from 0-10,000 Members Without Spending a Dime
• [00:40] Groups have better engagement than fan pages,
• [01:22] Getting the first few thousand shouldn’t cost you anything.
• [01:45] Push your current audience to the group.
• [01:55] Use email and push notification blasts.
• [02:25] Go live on the group to increase engagement.
• [03:15] Leverage assets.
• [03:35] Try guest posts and direct people to your group.
• [03:35] Ask people in your group to ask others to join.
• [03:50] Offer incentives.
• [04:21] That’s it for today!
• [04:26] Don’t forget to check out Single Grain for more info about our free live event in June.

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In episode #1014, we discuss the 7 Steps to Getting Started with Affiliate Marketing. Tune in to hear the most important steps to getting started!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: 7 Steps to Getting Started with Affiliate Marketing
• [01:05] 1: Commission Junction is one of the many networks out there.
• [01:32] ClickBank is for info.
• [01:47] 2: Look for partnerships.
• [01:55] Why not add your product as a back-end offer to a more successful product?
• [02:15] Tai Lopez has a real estate course.
• [02:25] The last level of the course is another person’s course.
• [03:22] 3: Incentivize.
• [03:45] Incentivize affiliates or partners, otherwise, they won’t work as hard for you.
• [04:03] 4: Meet affiliates directly.
• [04:12] Attend a conference.
• [04:28] 5: Hire an affiliate manager.
• [04:50] You need someone to organize and run affiliate campaigns.
• [05:21] When Neil had no idea what to do, he read a book.
• [05:42] 6: Use software to track affiliates.
• [05:53] Try Has Offers.
• [06:15] 7: Make sure you treat affiliates as people.
• [06:30] They are your partners, not underlings.
• [06:51] That’s all for today!
• [06:55] Don’t forget to check out Single Grain for more info about our free live event in June.

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In episode #1013, we discuss how to get started with paid performance marketing. Tune in to hear our tips for making this type of marketing work for you.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Get Started with Paid Performance Marketing
• [00:40] Affiliate marketing can be performance marketing.
• [01:05] Paid performance marketing is taking a financial risk, but getting paid per lead.
• [01:25] Neil thinks it is running paid ads.
• [01:40] Facebook loves paid ads.
• [02:02] Go to your competitors’ fan pages and look at their info and ads link.
• [02:26] SEMRush is good for this research, as well.
• [03:25] Tracking and attribution is important.
• [03:34] Leaddyno is a great tool for this.
• [04:02] De-risk yourself when starting out and start with a smaller budget that you can afford to lose.
• [04:41] Focus on one area before you focus on too many things and spread yourself thin.
• [05:19] That’s it for today!
• [05:24] Don’t forget to check out Single Grain for more info about our free live event in June.

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In episode #1012, we discuss how podcasts can be harmful. Tune in to understand exactly what we mean.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How Podcasts can be Harmful
• [01:08] We just want to tell you guys we don’t know everything!
• [01:32] Don’t just take our word for anything, but fact check and explore yourselves.
• [01:50] Depending on market conditions, our advice has been wrong and we’ve had to retract or revise our advice.
• [02:25] All our advice is based on our experience.
• [02:37] When listening to a podcast, you really should consider the source.
• [03:05] Make sure the advice applies to your industry.
• [03:30] Just because you copy your competition, doesn’t mean it will work for you at any given time.
• [03:55] That’s it for today!
• [04:04] Don’t forget to check out Single Grain for more info about our free live event in June.

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