Marketing School - Digital Marketing and Online Marketing Tips

In episode #1011, we discuss one simple hack to driving free traffic. Tune in to hear which hack we like the most.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: One Simple Hack to Driving Free Traffic
• [00:50] Optimize your titles and meta-descriptions.
• [01:02] Upgrade content that performs well.
• [01:40] Use Ahrefs to track progress.
• [01:55] Use push notifications.
• [02:20] Neil gets a ton of visitors from push notifications.
• [03:30] However, messenger and push notification unsubscribe rates are high.
• [03:55] That’s it for today!
• [04:01] Don’t forget to check out Single Grain for more info about our free live event in June.

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In episode #1010, we discuss which is the best tool for SEO on a budget. Tune in to hear what each of us thinks!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The Best SEO Tools for Beginners on a Budget
• [00:45] Ahrefs is the best bang for your buck.
• [01:22] If you have $0, use UberSuggest.
• [01:40] UberSuggest has great backlink information.
• [02:35] Eric prefers Ahrefs, but beginners may find it more complicated.
• [03:20] That’s it for today!
• [03:28] Don’t forget to check out Single Grain for more info about our free live event in June.

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In episode #1009, we discuss whether Pinterest is a good platform on which to advertise. Tune in to hear if you should be using Pinterest.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Is Pinterest a Good Platform on Which to Advertise?
• [00:35] Pinterest recently went public.
• [00:55] It works well for tangible products.
• [01:50] Pinterest is all consumer merchandise and topics.
• [02:10] B2B stuff didn’t perform that well.
• [02:20] They are good at organic growth, but are at the whim of Google.
• [02:45] Pinterest is great for decorating.
• [03:15] The people who do well on Pinterest have upsells and downsells.
• [03:33] Clickfunnels is great for selling.
• [03:41] That’s it for today!
• [03:45] Don’t forget to check out Single Grain for more info about our free live event in June.

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In episode #1008, we discuss when it’s the right time to go omni-channel. Tune in to hear when you should leverage an omni-channel approach.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: When is it the Right Time to go Omni-channel?
• [00:40] We’ve talked about the rule of 7 before.
• [00:54] Attention spans are short.
• [01:15] You need to be visible in different areas,
• [01:25] Some people in Japan listen to MS on YouTube and that’s when we realized we had to focus more energy there.
• [01:40] If you are just starting out, don’t take an omni-channel approach. Focus on one thing.
• [02:40] You can no longer put all your eggs in one basket in order to grow.
• [03:05] Every channel is saturated, so it’s better to leverage all of them.
• [03:30] Apple started with the Mac, then branched out into other products, once they were successful.
• [03:54] That’s it for today!
• [04:17] Don’t forget to check out Single Grain for more info about our free live event in June.

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In episode #1007, we discuss how to effectively balance multiple projects at the same time. Tune in to hear how we balance so many things.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Effectively Balance Multiple Projects at the Same Time
• [00:45] We blog, podcast, run agencies, etc.
• [00:54] Most of our time is spent on marketing initiatives, but we are able to balance all this with our other duties.
• [01:21] Eric is working on his book Leveling Up.
• [02:10] It’s harder to make things work together when they are not all in the same industry.
• [02:35] Try to limit the industries in which you work.
• [03:10] Neil knows who on his team is good at a specific task, so he assigns each person a goal.
• [03:35] His team members are creative and this is helpful.
• [04:45] Someone came up with a concept on how to allocate resources at Google: 70-20-10.
• [05:03] 70% of your time should  be spent on revenue generating activities.
• [05:10] 20% of your time should be spent on adjacent activities.
• [05:24] 10% of your time should be spent on moon-shots (things that are long-shots and less likely to be successful, but should they work, would prove fruitful.
• [06:02] That’s it for today!
• [06:05] Don’t forget to check out Single Grain for more info about our free live event in June.

Leave some feedback:

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In episode #1006, we discuss how you can figure out your competitor’s Facebook Strategy. Tune in to hear how you can figure out their plan of attack.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Uncover Your Competitor’s Facebook Strategy
• [00:42] We’re not talking about organic traffic.
• [01:01] Go to their Facebook page and there will be a link that says, “info and ads”.
• [01:25] This will show you every single ad they are running.
• [01:37] Go to their landing pages and see how they are converting people.
• [01:55] After you see how they are converting, you can replicate their process.
• [02:00] Facebook has their own library for ads.
• [02:07] If you go to the Facebook ads library, you should be able to find things in your niche.
• [02:30] Big Spy is a great tool that will show you everything running in the marketing category.
• [03:10] That’s it for today!
• [03:12] Don’t forget to check out Single Grain for more info about our free live event in June.

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In episode #1005, we discuss how long it takes to rank in Google. Tune in to hear what has changed over the last couple of years and what kind of lag time you should expect.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How Long it Really Takes to Rank in Google
• [00:40] You can plug your site into GSC Index and will rank pretty quickly.
• [01:00] We’ve already covered this topic, but that was over two years ago and a lot has changed since then.
• [01:30] Nowadays, it takes a year or more to see results, unless you have strong brand queries.
• [01:45] If you have strong brand queries, you could rank within months.
• [02:10] This is about the whole domain, not just a page.
• [03:02] Once you have good domain authority, it will only take weeks to rank.
• [03:10] That’s all for today!
• [04:04] Don’t forget to check out Single Grain for more info about our live event in June.

Leave some feedback:

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In episode #1004, we discuss how to monetize a podcast. Tune in to hear how you can make money off of a free podcast.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Monetize a Podcast
• [00:32] The easiest thing you can do is run ads.
• [00:41] You can charge based on your CPM.
• [01:15] Another way to monetize is pushing your own product.
• [01:30] You can push courses, as well.
• [02:05] Another option is using Patreon, so you don’t have to run ads.
• [02:40] There are some people that will run listeners through a funnel for a product and get them on the email list to remarket them later.
• [03:25] There is a Chinese teacher who makes $8 Million per year through his educational podcast.
• [03:40] That’s all for today!
• [03:46] Don’t forget to check out Single Grain for more info about our live event in June.

Leave some feedback:

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In episode #1003, we discuss why you should, like us, produce less content. Tune in to hear why text-based content isn’t worth the trouble.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Why You Should Produce Less Content
• [00:35] We have found that it is harder to rank when doing content marketing.
• [00:47] Writing regurgitated information just doesn’t cut it anymore.
• [01:03] So, now, we produce less content, but make sure that what we do produce is of the highest quality.
• [01:10] It’s not as competitive for video and audio content.
• [01:25] Eric and I have produced less text content lately.
• [01:40] Just because something works for us, doesn’t mean it will work for you.
• [02:10] In the tech space, there is a lot more noise and it’s harder to stand out.
• [02:24] Find new and novel topics in order to make a splash.
• [03:04] You can always repurpose audio and video content to make more text-based content.
• [03:49] That’s it for today!
• [03:53] Don’t forget to check out Single Grain for more info about our live event in June.

Leave some feedback:

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In episode #1002, we discuss how you can make millions, even if you suck at a lot of things. Tune in to hear what we struggle with and how we work around our shortcomings.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How We Make Millions, When We Suck at so Many Things!
• [00:50] When we say “millions” we are referring to revenue, not profit.
• [01:17] Eric isn’t the best at executing things.
• [01:35] Neil is a terrible manager.
• [01:45] Eric spends too much time learning and not implementing.
• [01:55] However, when his team makes mistakes, he’s good at finding a solution.
• [03:15] The way to work with Neil is by showing results.
• [03:55] We can’t unlearn our life-long habits.
• [04:32] Neil is good at driving traffic and collecting leads.
• [04:50] However, most people are probably better at making money.
• [05:10] It’s important to hire people who are better than you at most tasks.
• [06:45] Eric is a jack-of-all-trades and can adapt easily.
• [07:05] He recently brought in someone who has experience running ad agencies to fill in the gaps in his knowledge.
• [08:16] Focus on your strengths and hire people who fill in the gaps!
• [08:59] That’s it for today!
• [09:06] Don’t forget to check out Single Grain for more info about our live event in June.

Leave some feedback:

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In episode #1001, we discuss how to uncover your competitor’s SEO strategy. Tune in to hear how you can figure out what works for your direct competition.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Uncover Your Competitor’s SEO Strategy
• [00:35] You could use great free tools like Ahrefs and SEMRush.
• [01:00] It’s about determining where they are getting the traffic.
• [01:15] Knowing which pages they update the most could prove useful.
• [01:56] In Ahrefs, you can see how quickly how their organic keywords are growing.
• [03:00] Everything needs to be based off of data.
• [03:20] Google has a new discovery portal: when you publish content, it shows you the ebb and flow of your traffic.
• [04:00] Fix the pages that aren’t working.
• [04:10] Look at your competitor’s link profile and see where they are getting their links from.
• [04:55] That’s it for today!
• [04:59] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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In episode #1000, we count out 7 creative ways to make your posts stand out. Tune in to hear what you can do to make your content more interesting.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: 7 Creative Ways to Make Your Blog Post Stand Out
• [00:35] 1: Use custom data.
• [00:48] Pay a freelancer to do some data collection.
• [01:01] 2: Personalize your web pages.
• [01:40] 3: Add custom graphs and images.
• [02:07] 4: Unique data and a unique perspective.
• [02:40] Be careful about whose data you analyze and leverage.
• [03:32] 5: Use Kajabi.
• [04:15] By blocking off content, you make it more appealing.
• [04:33] 6: Write a good headline.
• [05:10] 7: Infographics.
• [05:20] People don’t use them as much, but that’s why they’re great to use again.
• [05:55] That’s it for today!
• [05:58] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

Leave some feedback:

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In episode #999, we discuss how to throw an event without losing money. Tune in to see how it can be done!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Throw an Event Without Losing Money
• [01:07] Live events are great ways to connect with clients and other industry professionals.
• [02:30] To cover costs, have people and businesses sponsor the event.
• [03:05] You can also have VIP experiences that are a way to upsell.
• [04:45] Watch Grant Cardone and Russell Brunson, as they are great examples of on-stage selling.
• [05:00] Neil was asked a question at an event and wasn’t sure how to respond, because he is bad at selling.
• [05:42] That’s it for today.
• [06:26] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

Leave some feedback:

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In episode #998, we discuss 7 marketing tools that we love right now. Tune in to hear which new tools we think are the best.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: 7 Marketing Tools That We Love
• [00:35] 1: Cameo.
• [01:00] It’s a service where you pay famous people for personal messages.
• [02:45] 2: Wayback Machine.
• [02:55] Eric has been doing a lot of A/B testing lately.
• [03:20] He has been using this tool to look at all the variations of web pages and ads people have run over time.
• [04:20] 3: Livestorm.
• [04:35] Livestorm is a browser-based webinar tool.
• [04:50] Some like it better than Zoom.
• [05:10] 4: Kajabi.
• [05:30] Neil has been using this to realize free content locked behind an email gateway.
• [06:24] 5: Formidable Forums.
• [06:40] This is a way to make forums flexible.
• [06:58] 6: Content Explorer.
• [07:09] Great for checking in with competitors.
• [08:32] 7: Chartable.
• [08:43] This tool helps you see how you are trending on different podcast platforms.
• [08:57] That’s it for today!
• [09:17] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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In episode #997, we discuss how to make broken link-building easier. Tune in to hear how you can streamline the process.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Make Broken Link Building 10 Times Easier
• [00:45] You are looking for broken pages and who links to those.
• [01:00] Then, reach out to the people and tell them you have a great replacement.
• [01:25] The Ahrefs Content Explorer will show you live and broken links.
• [02:15] Neil’s team likes to contact people who link to outdated content, as well.
• [03:30] Link builders in India and Pakistan have proven exceptional.
• [03:38] That’s it for today!
• [04:08] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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In episode #996, we discuss how to uncover your competitor’s content strategy. Tune in to hear this great new way to get all the juicy details you want and need.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Uncover Your Competitor’s Content Strategy
• [00:45] Ahrefs has a new feature that allows you to see the details about your competition’s content.
• [01:20] We tested this by entering Backlinko into Ahrefs.
• [02:30] This is a great way to get a baseline for your own methods and if they measure up.
• [02:55] Ahrefs is getting into the Search Engine game.
• [03:05] So far, this new tool they have made is accurate.
• [03:15] Check out the content explorer for yourself!
• [03:27] That’s it for today!
• [03:54] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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In episode #995, we discuss how LinkedIn’s algorithm is changing. Tune in to hear how it’s changing and what you can do in the meantime.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How LinkedIn’s Algorithm is Changing
• [00:45] LinkedIn’s algorithm is much more like Facebook’s now.
• [00:55] It’s harder to get videos seen.
• [01:22] Milk it while it lasts, until you can’t get any views from your videos.
• [02:25] Neil’s Facebook account used to do well, but now his views are down significantly.
• [03:00] Social sites command so much attention that you have no choice but to use them.
• [03:15] It doesn’t always make sense to buy ads, though.
• [04:00] That’s it for today!
• [04:26] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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In episode #994, we discuss the power of “no”. Tune in to hear why you shouldn’t automatically agree to client requests.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The Power of “No”
• [00:50] The moment you say yes, you only open the door to more “yeses”.
• [01:15] Don’t do things out of your scope, because it will take all of your time and eat away at your profits.
• [01:40] Show that you have standards and backbone.
• [02:05] Have firm boundaries in order to protect yourself.
• [02:50] The more you cave in, the harder it will be for you.
• [03:00] Always have a reason why you’re saying no. Explain the downsides.
• [03:54] That’s it for today!
• [03:58] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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In episode #993 , we discuss how you can outrank your YouTube competitors. Tune in to hear our secrets to ranking on YouTube.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Outrank Your Competition on YouTube
• [00:50] Ideally, you want to rank #1 for keywords.
• [01:05] VidIQ helps you track your ranking for various keywords.
• [01:59] YouTube will look at what happens to your video within the first 24 hours. If it doesn’t do well in that time frame, you won’t get promoted.
• [02:40] When Neil first made YouTube videos, he did well because his viewers had a high watch time.
• [03:10] Neil used to run paid promotions, but it didn’t do much for him.
• [03:30] He doesn’t optimize for subscriptions.
• [03:45] Push your videos in the first 24 hours of posting.
• [04:10] Neil has a lot of traffic from other countries.
• [04:20] So, he will send emails at times that work for other countries.
• [05:06] That’s it for today!
• [05:36] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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In episode #992 , we discuss whether AMP still helps with SEO. Tune in to hear what we think about this Google service.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic:  Does AMP Still Help With SEO?
• [00:42] AMP stands for Accelerated Mobile Pages.
• [00:55] AMP helps speed up your page loads on mobile devices.
• [01:25] Google is caching, which is why it loads so quickly.
• [01:45] It strips a lot of stuff away to increase speed, so you lose out on a lot of conversions.
• [02:12] AMP helps somewhat in SEO.
• [02:22] In the United States, AMP doesn’t help with traffic.
• [02:45] In places like Brazil, the traffic increases.
• [03:05] If you are targeting less developed regions, AMP will still help you with SEO.
• [03:28] However, we can’t give a definitive answer.
• [04:05] By building on top of Google products, you risk losing control of your site.
• [04:36] That’s it for today!
• [05:15] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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In episode #991, we discuss how often you should scrub your email list. Tune in to hear how often you need to purge the rolls!

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How Often Should You Scrub Your Email List
• [00:40] Everyone believes you need a huge email list.
• [00:45] If people don’t open your emails, there is no point to having them on the list.
• [01:05] Opens and clicks are the best way to gauge who is interested in your content, products, or services.
• [01:33] Eric purges his email list about once per month.
• [01:45] His team has a workflow that sends people through a re-engagement campaign. If they don’t open that email, they will be purged.
• [01:58] Mailchimp doesn’t like you scrub your rolls.
• [02:10] ConvertKit offers scrubbing automation.
• [02:30] Neil’s list gets scrubbed daily.
• [02:40] Make sure you send emails at least once per week.
• [03:34] If Neil has a 31% open rate, he’s in good shape.
• [03:55] If you have 15% or less, you may be losing revenue.
• [04:35] If you keep sending emails to those who don’t want them, eventually you will lose everyone.
• [04:55] This is because your emails will get marked as spam.
• [05:05] That’s it for today!
• [05:32] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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In episode #990, we discuss the best podcast analytics tool for 2019. Tune in to hear which tool we think is best.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The Best Podcast Analytics Tool for 2019
• [00:38] Analytics are pretty sucky right now.
• [00:45] Libsyn gives you episode stats, but it’s not that accurate.
• [01:10] It can give you a sense of what kind of content people like.
• [01:28] Chartable is a podcast analytics tool that works.
• [01:50] It creates charts for you to understand where you’re popular and with whom.
• [02:55] The Apple analytics tool isn’t that in-depth.
• [03:10] It’s better than nothing.
• [03:25] Chartable will help you compare yourself to your competition.
• [03:45] It’s the best tool for 2019.
• [03:55] That’s it for today!
• [04:01] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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In episode #989, we discuss where content marketing is heading. Tune in to hear what we think are the most important facets of content marketing.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Where Content Marketing Is Heading in 2019 & Beyond
• [00:45] As of a year ago, Neil starting writing blog posts again.
• [01:10] People used to post content just on their website.
• [01:25] People will now start to post in multiple locations.
• [02:05] You can’t just rely on social media channels, you have to take an omni-channel approach.
• [02:25] Referrals are a great way to do link-building.
• [03:25] Translations of your content helps build traffic.
• [03:40] Infographics will boost your visibility.
• [04:05] There are so many countries you can target, so translations will help you expand your reach.
• [05:30] Someone who reads your blog is 74% more likely to convert.
• [06:15] Just create more content!
• [06:18] That’s it for today!
• [06:58] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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In episode #988, we discuss when you should quit. Tune in to hear when and why you should give up on your business.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: When you should quit!
• [00:35] Many putting suck at quitting.
• [00:54] Whatever doesn’t help Neil’s core business, he doesn’t focus on it.
• [01:15] If you aren’t getting any traction, don’t drag it out.
• [02:00] Set “go” and “no go” dates.
• [02:38] When Eric got his start with the senior living business, he and his partners eventually started working on other things.
• [03:07] They mutually agreed to shut down their joint venture.
• [03:51] If you are not passionate about your venture, shut it down, because you naturally won’t invest time and money into it.
• [05:10] People who make money, don’t jump around.
• [05:25] Find the one thing that will work well for you that you can be passionate about.
• [05:55] That’s it for today!
• [06:21] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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In episode #987, we discuss how to hire offshore workers. Tune in to hear how you can get good results from talent from other countries.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Hire Offshore Marketing Talent
• [00:40] Offshore means anyone in another country.
• [01:10] Make sure to define the responsibilities right away.
• [01:45] Know who you are looking for/what you need, then you can hire.
• [02:30] Neil has found when he wasn’t specific enough, the work wasn’t high quality, because it wasn’t what he needed.
• [03:02] Make sure to read each person’s reviews (if they have any).
• [03:35] Eric likes to use Upwork, OnlineJobs.PH, FreeeUp.
• [04:00] Set up a way to determine if applicants can follow very simple directions.
• [05:08] Neil also recommends looking for workers on ProBlogger and Dribble.
• [05:20] Forums are also a good place to look.
• [05:26] Have workers do paid tests before hiring full-time.
• [05:50] Make sure to run articles through copyscape.
• [06:22] That’s it for today!
• [06:30] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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In episode #986, we discuss how to price your product or service appropriately. Tune in to hear if you can charge more for your product or service.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Pricing Secrets For Your Product or Service
• [00:55] Pricing is a great way to increase revenue.
• [01:10] If your product isn’t good, increasing pricing will not help you.
• [01:40] ProfitWell has a lot of free content on this subject.
• [01:50] Win Without Pitching is a good book on this matter, as well.
• [02:30] Eric’s office is coaching people on growing their businesses.
• [02:52] As long as you are providing high value, you can charge a high price.
• [03:30] When thinking about pricing, consider how to demonstrate that you will offer value for the price.
• [04:35] Hubspot went from paid to freemium and offered upgrades to more services for a price.
• [05:05] That’s it for today!
• [05:55] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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In episode #985, we discuss whether it is worth it to hire a PR firm. Tune in to hear if a PR firm would be helpful to your business.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Is Hiring a PR Firm Worth It?
• [00:45] PR Firms will help you get more coverage.
• [01:15] Some charge a retainer, which is a lot of money per month.
• [02:45] Paying as you go is a better model.
• [03:10] PR firms on retainer aren’t always the most productive or proactive.
• [03:30] You need something that is a good story. If you don’t have a good story, even the best PR firm won’t help you.
• [04:00] Don’t expect a ton of conversions or sales to come from even the best of PR campaigns.
• [04:20] PR is good for building brand trust.
• [05:00] For the vast majority of people, hiring a PR firm won’t be worth it.
• [05:20] Check out the book Purple Cow.
• [05:30] That’s it for today!
• [05:53]  We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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In episode #984, we count down 7 tools for a successful content marketing campaign. Tune in to hear which 7 tools we like best.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: 7 Tools For Running A Successful Content Marketing Campaign
• [00:36] 1: Ubersuggest.
• [00:45] Free to use and great for researching keywords.
• [00:57] 2: Mailchimp.
• [01:05] Email blasts will always work.
• [01:57] 3: MobileMonkey.
• [02:10] Use this to blast via Facebook Messenger.
• [02:30] 4: BuzzSumo.
• [02:38] Great for seeing what your competitors are doing.
• [03:18] 5: SocialBlade.
• [03:30] Helpful to see social sharing information.
• [03:40] 6: VidIQ.
• [03:45] Helps with keyword and video optimization.
• [04:25] 7: Clickflow.
• [04:27] Eric’s SEO A/B testing software.
• [05:45] That’s it for today!
• [06:34]  We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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In episode #983, we discuss when or if you should take profits from your company. Tune in to hear when you should plan for this.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: When Should You Take Profits In Your Company?
• [01:02] Neil started a company when he was 16 and didn’t start taking profits until he was 20/21.
• [01:21] He thinks he was foolish for waiting so long.
• [01:35] If you need the money, take what you need to survive.
• [02:24] It’s also wise to reinvest your profits.
• [02:50] Things can go wrong, so putting profits aside for emergencies is smart.
• [03:35] Know your living expenses, so you can determine what you need.
• [04:05] Maybe you want to travel or live a good life; if that is important, take the profits.
• [04:41] Some companies don’t do dividends, because they are re-investing them.
• [05:20] Don’t expand beyond your core business.
• [06:46] That’s it for today!
• [07:30] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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In episode #982, we discuss how you can combat your declining social media traffic. Tune in to hear what you can do to fight the decline.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Combat Your Declining Social Media Traffic
• [00:50] Even traffic on Neil’s LinkedIn video posts has declined.
• [01:15] Now, Neil is seeing his reach decline to less than 20,000.
• [01:40] Instagram Live is new, so they are boosting those posts.
• [02:05] Eric thinks you should try the omni-channel approach to avoid the decline.
• [02:25] Neil agrees that you need to leverage the newest channels to boost your reach.
• [02:45] You need to scrub those who don’t engage from your email lists.
• [03:10] Spend money on paid ads in order to target the right people.
• [04:20] Social media is a numbers game.
• [04:30] It’s also important to know what your audience cares about.
• [04:50] If people aren’t engaging, it’s probably because they don’t like your content.
• [05:15] Think about social media content as a form of testing.
• [05:25] Test out different types of content and see what works.
• [05:55] Grant Cardone is good at slicing up the content they have and repurposing it.
• [06;18] When repurposing content, post natively to the channel.
• [06:50] Don’t just assume marketing guys on social media are sleazy. Rather, you should learn from them.
• [07:11] That’s it for today!
• [07:40] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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In episode #981, we discuss how to grow your SEO traffic consistently. Tune in to hear what you should focus on for long-term success.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Grow Your SEO Traffic Consistently
• [00:45] With SEO, traffic is always up and down.
• [00:53] Neil ignores algorithms.
• [01:10] When trying to get more traffic, Neil focuses on user experience.
• [02:30] Backlinks are helpful, but not the be-all, end-all.
• [02:45] For desktop and mobile, Single Grain is a fast site, which is key to customer experience.
• [03:53] If you are counting on algorithms, you are playing for the short-term. If you are planning for the long-term, don’t concern yourself with dips in traffic.
• [04:45] Remember to update years-old content.
• [05:36] Put the user first and consider the long-term outcome.[05:40] That’s it for today!
• [06:31] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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In episode #980, we discuss whether you should ignore SEO. Tune in to hear if you should ignore SEO when building a business.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: When You Should Ignore SEO
• [00:54] Maybe you shouldn’t do SEO in the beginning if you have investors.
• [01:15] Paid ads may work faster and better in the beginning.
• [01:55] If you don’t know which keywords to use, you won’t get results right away.
• [02:55] Once you know the right keywords and how to convert organically, that’s when you can focus on SEO.
• [03:20] It takes a long time to get rolling with SEO.
• [04:20] If you cut corners and decide you want to pay for cheap links, you will handicap yourself.
• [04:50] SEO has gotten tougher for newcomers.
• [05:05] Consider your long and short-term goals before diving into SEO.
• [05:20] That’s it for today!
• [05:45] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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In episode #979, we discuss whether it pays to give out freemium services. Tune in to hear whether you should offer freemium plans to your customers.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Should You Go Freemium?
• [00:47] Freemium isn’t just SaaS, it works in so many different fields and categories.
• [01:04] Freemium is a service that is free with basic functions, but if you want more functionality, you need to pay.
• [01:43] Ora Brush is a free tongue cleaner, but they also sell other oral health accessories.
• [02:06] Some people will even give away free book chapters to encourage the purchase of the full book.
• [02:30] Hubspot’s CRM is free.
• [03:14] Profitwell is a services business that is free.
• [04:00] If you want 100 paying customers, you will need 2000 freemium users.
• [04:33] There is software for everything with competitors for each field.
• [04:55] It’s harder to convert and freemium will cost you money.
• [05:09] Freemium is a marketing channel.
• [05:55] Ubersuggest gets about 9700 visitors per day.
• [06:17] That’s it for today!
• [06:30] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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In episode #978, we discuss whether you should focus on one or multiple keywords in your blog posts. Tune in to hear how we approach blogging and keyword rankings.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Should a Blog Post Focus on One Keyword or Multiple Keywords for SEO?
• [00:35] One of our live viewers, Dinesh, recommended this topic.
• [00:55] NSFW sites usually rank for the most keywords.
• [01:05] Focus on one keyword first.
• [01:15] Once you rank for one, try to then build in other keywords.
• [01:35] Neil thinks you can do multiple keywords at a time.
• [01:45] Neil writes, doesn’t worry about keywords, and checks for which keywords the post naturally ranks.
• [02:00] Once he sees what his keywords are, he adjusts the post to fit more closely around those keywords.
• [02:06] SEO is a big hit-or-miss business.
• [02:32] Neil says to focus on the quality of your content before focusing on keywords.
• [02:58] Eric likes checking Ahrefs.
• [03:22] Look at the top pages on Ahrefs and see for which keywords they rank.
• [04:00] Clickflow is also useful for this.
• [04:06] That’s it for today!
• [04:10] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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In episode #977, we discuss if podcast advertising actually works. Tune in to here if this method of marketing is a good idea.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Does Podcast Advertising Actually Work?
• [00:35] MeUndies advertises on podcasts. They make $75 Million a year.
• [00:48] They spent a third of their marketing budget on podcast advertising.
• [01:10] Eric thinks this is “stupid”.
• [01:40] Once you start advertising overly consistently, the message becomes lost on people.
• [02:15] People reach out wanting to advertise with us all the time.
• [02:40] It is estimated that Joe Rogan makes a killing with the ads on his podcast.
• [03:05] Knowing the audience is key.
• [03:15] It has to be the right product for the right people.
• [03:20] That’s it for today!
• [03:29] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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In episode #976, we discuss how often you should be blogging. Tune in to hear how often we blog.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: What is the Ideal Amount of Blog Posts to Write Each Week?
• [00:35] Eric writes 3-6 posts per week.
• [01:22] Neil only writes 1 post per week.
• [01:52] Eric wants to reach 500,000 unique visits per week, which is why he is heavily pushing content.
• [02:25] Neil feels like the blogosphere is too competitive, so he likes to write on lengthy, meaty post per week.
• [02:51] Take the opposite approach of your competitors’ posts.
• [03:22] Eric’s USC professor friend wrote a blog post about unintended consequences.
• [04:00] Start off slow and steady.
• [04:10] That’s it for today!
• [04:13] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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In episode #975, we discuss what to do when you are overwhelmed by all the new marketing tactics. Tune in to hear what you can do to decrease the pressure you are putting on yourself.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: If You are Overwhelmed by All the New Marketing Tactics, do this Instead
• [00:38] Instead, focus on one channel.
• [00:58] If you are overwhelmed, just double down on what you are already doing.
• [01:25] Even though Neil is doing a bunch of different things, he still focuses on blogging.
• [01:42] Eric likes creating video content and he’s good at it.
• [02:40] Eric gets 1350 new subscribers per month and 64,000 views.
• [03:08] Just figure out what is right for you.
• [03:15] Neil is flyout out to SXSW and will be talking about SEO for text-based content.
• [04:05] If you are bad at Instagram, find someone who is good at it.
• [04:20] Hiring the right people is key.
• [04:48] Once you have volume, you can make these important hires.
• [05:05] That’s it for today!
• [05:09] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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In episode #974, we discuss why you shouldn’t publicly share income information. Tune in to hear the dangers of being so forthcoming.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Why You Shouldn’t Share Income Information
• [00:53] When things are going well for you and you share the details of your income, people will begin copying your methods.
• [01:05] You only invite competition and resentment.
• [01:25] Once, Eric referred a customer onto someone else.
• [01:38] He then got sued because the customer felt the other company wasn’t helpful and wanted Eric to pay back the amount of the money he felt he wasted.
• [02:10] Sharing income reports puts a target on your back.
• [03:05] You can share your income at the beginning, but once you start making more, scale back the sharing.
• [03:07] That’s it for today!
• [03:10] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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In episode #973, we discuss what the ROI of a live event is. Tune in to hear what you can expect to get out of throwing a live event.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: What’s the ROI of a Live Event?
• [00:45] We’re throwing a live event in June.
• [00:55] It costs roughly $20-30 a head to do an event the right way.
• [01:25] Since we’re not charging for the event, we aren’t making money.
• [01:40] People say if you charge, 40-50% of attendees will not show up.
• [01:50] People will pay and then no-show.
• [02:57] Sponsors are how you can make a profit.
• [03:50] Either ticket sales or sponsors will cover your costs.
• [04:15] Our goal isn’t to make money.
• [05:02] Clarion is an events company that goes around buying up conferences.
• [06:08] That’s it for today!
• [06:12] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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In episode #972, we discuss the future of podcasting. Tune in to hear where we think podcasting is going next.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Where Podcasting is Going Next
• [00:35] Luminary is a company that is trying to be the Netflix of podcasting.
• [00:55] Their at the stage where they are producing their own shows and they charge a subscription fee.
• [01:15] Podcasting is becoming a maturing field.
• [01:45] Neil thinks podcasting is heading towards full integration into daily life.
• [02:30] He thinks it will integrate with Alexa and other smart home devices.
• [03:15] Mary Meeker does an internet trend report every year.
• [03:45] There is a gap in monetization for podcasts.
• [04:15] Anchor allows you to make podcasts and monetize.
• [05:02] AI isn’t where it needs to be yet, but it will soon be advanced enough to know when you want to listen to certain things.
• [05:15] That’s it for today!
• [05:20] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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In episode #971, we discuss if luck is even a thing. Tune in to hear if success is just a matter of good luck.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Is Luck Even a Thing in Business?
• [00:35] Neil met Guy Kawasaki and he said he would invest in luck over anything else.
• [01:10] Jim Collins wrote a post about the “Return on Luck”.
• [01:35] Being white and upper class was a benefit to the founder of Microsoft.
• [02:00] However, there are many people who grew up that way, so why are there so few people like Bill Gates?
• [02:20] Luck is great, but you have to work hard to capitalize on it.
• [02:45] Eric grew up in a middle-class family, but has had a good deal of success.
• [03:05] There is something to be said for hard work and execution, because you can’t pick luck.
• [03:30] Eric found his partner at Clickflow through a stroke of luck (by chance).
• [04:20] Don’t worry about luck, it will just happen.
• [04:28] That’s it’s for today!
• [04:31] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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In episode #970, we discuss a few ways to get in touch with leads. Tune in to hear the crafty ways we try to reach leads.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: A Couple Slick Ways to Get Ahold of Your Leads
• [00:35] Try text messages.
• [00:40] Sending one with the person’s name and a question mark may be enough to get their attention.
• [00:45] It’s one way to start a conversation.
• [00:55] Facebook Messenger is another useful tool.
• [01:05] Mobile Monkey or ManyChat are ways to broadcast through Messenger.
• [01:20] Schedule a call right when you get their attention.
• [01:34] You can always follow up with text-based reminders.
• [01:48] ScheduleOnce and HubSpot will help you get this done.
• [02:15] Text message open rates are somewhere near 99%.
• [02:40] If you call a lead within the first five minutes, your chance of closing the sale will increase.
• [03:03] Throw a live event and invite your leads.
• [03:15] The in-person touch-point has proven successful.
• [03:41] That’s it for today!
• [03:44] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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In episode #969, we discuss 7 creative ways to monetize your podcast. Tune in to hear how you can actually make money from a podcast.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: 7 Creative Ways to Monetize Your Podcast
• [00:32] 1: Use advertising.
• [00:45] Some podcasts have ads before, during, and after the show. This is a great way to monetize.
• [01:10] Podcast attention is highly rated right now.
• [01:20] 2: Throw your own live event.
• [01:30] Charge admission.
• [01:58] People who listen to podcasts are often in a high income bracket.
• [02:11] MeUndies spends a third of their marketing budget on Podcasting.
• [02:30] 3: Subscriptions.
• [02:40] Asian Podcasters monetize through subscriptions.
• [03:16] 4: Sell info-products.
• [03:57] 5: Sponsorships and VIP experiences.
• [04:16] Our live event is sponsored and we are also offered premiere experiences at a cost, which is how we avoided charging people for the event itself.
• [04:27] 6: Affiliate commission.
• [04:45] Promote someone else’s product using a unique URL and get a kickback from the company you are promoting.
• [05:04] 7: Promote physical products.
• [05:15] One Podcaster promotes the Freedom Journal.
• [05:30] That’s a great income stream.
• [05:40] That’s it for today!
• [05:46] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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In episode #968, we discuss which Slack community that is the best resource for marketers. Tune in to hear which community we both agree is the best.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The Best Slack Communities for Marketers
• [00:33] Traffic Think Tank is a community run by Matthew Barbie, Nick Eubanks, and a third person.
• [00:56] It’s one of the most engaging Slack groups out there.
• [01:30] Neil signed up for the Authority Hacker course, because he liked their Facebook ad.
• [01:55] Traffic Think Tank is one of the favorite communities of Neil’s team.
• [02:15] Eric thinks he got value out of watching their videos.
• [02:41] TTT is always adding more content and the community around them provides value, as well.
• [03:10] That’s it for today!
• [03:16] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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In episode #967, we count out 7 creative ways to add to your email list without being spammy. Tune in to hear our tactics for collecting email addresses.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: 7 Creative Ways to Collect Email Addresses Without Being Spammy
• [00:33] 1: Spin the Wheel.
• [00:45] As long as you offer something of value, people will be excited about it.
• [00:48] 2: Add little yellow boxes and get them to opt-in to offers.
• [01:03] 3: Block off content.
• [01:15] Make a portion of the content accessible only if someone enters an email address. This could also just be bonus content.
• [01:44] 4: Create cloaked links and drive people back to an offer. Try Pretty Links.
• [02:22] 5: Create quizzes.
• [02:34] Collect enough info for a full lead.
• [02:41] 6: Use Outgrow to put calculators on your site.
• [02:54] 7: Use MobileMonkey to opt-in to your Facebook Messenger list and your email list.
• [03:13] That’s it for today!
• [03:15] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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In episode #966, we discuss how you can market when you’re a nobody. Tune in to hear how you can build your following and gain conversions.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Market When You’re a Nobody
• [00:40] Eric and Neil are technically “nobodies”.
• [01:06] Look to see who is getting traction.
• [01:20] BuzzSumo will help you figure out what’s hot in your field.
• [01:35] You can also cross-link with popular people and sites.
• [02:30] When Eric first started in marketing, he began emailing Neil trying to connect/cross-link with his site.
• [03:30] Most people do not know us!
• [03:42] The more people who don’t know you, the more people you can convert.
• [04:00] Consider all the outlets you can use (podcasts, videos, etc.).
• [04:30] Neil’s audio engineer badgered Larry King, until he gave him an interview and it turned into a begrudging mentorship.
• [04:44] That’s it for today!
• [04:46] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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In episode #965, we discuss what you should do when you get complaints about your product or service. Tune in to hear how you should handle negative feedback.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: What You Should do When People Complain About Your Product or Service
• [00:38] It’s a good thing when people complain, because you get more value from this kind of feedback.
• [00:59] Look for recurring feedback, because then you know it’s an actual issue and not just a one-off.
• [02:05] Sometimes, people will complain, but it won’t make sense to address it.
• [02:30] Solve the problems that a majority of the complaints are about.
• [02:54] Eric likes to send NPS surveys.
• [03:00] His team uses AskNicely.
• [03:28] Neil likes Qualaroo.
• [03:45] SurveyMonkey has built-in feedback tools.
• [04:00] Complaints will humble you and make you better.
• [04:15] Speed is the key to responding to issues.
• [04:30] Show people that you are proactive and respond swiftly, so they hold a higher opinion of you.
• [04:37] That’s it for today!
• [04:49] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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In episode #964, we discuss when you should hire a sales rep. Tune in to hear if you need a sales rep and when it’s worth it to hire one.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: When Does it Make Sense to Have Sales Reps?
• [00:41] You shouldn’t hire a rep without testing out sales yourself.
• [00:55] You need to have an understanding of the objections you will run into.
• [01:11] Try doing it yourself for 30-60 days.
• [01:30] Once you have a process, hire a rep.
• [01:48] Start-ups fail because of premature scaling.
• [02:45] If you hire prematurely, you will only end up having to fire people and losing money.
• [03:01] When you hire people, it may not even work out.
• [03:15] Have the rep do a paid trial to see what their skills are.
• [03:40] The CEO of Saastr, Jason Lemkin, has a blog post that breaks down the steps to hiring a sales rep.
• [04:20] Sales reps don’t solve everything.
• [04:21] That’s it for today!
• [04:45] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

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• Did you enjoy this episode? If so, please leave a short review.

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See omnystudio.com/listener for privacy information.

In episode #963, we count out the 7 questions you need to ask a potential marketing hire. See which questions we think will guarantee that your next hire is a slam dunk.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: 7 Questions to Make Sure Your Next Marketing Hire is a Slam Dunk
• [00:36] 1: How do you get better at marketing?
• [00:41] What are you reading to enhance your skills and understanding of the field?
• [00:52] Marketing is ever-evolving, so you have to read blogs to stay up-to-date.
• [01:20] 2: What would you change?
• [01:30] If they can’t tell you how they would improve your business, how will they be as a hire?
• [02:07] 3: Have them do a paid trial.
• [02:55] 4: What do you do when an experiment fails?
• [03:06] A great way to understand their thought process.
• [03:30] 5: If you had $10 Million, in what would you invest?
• [03:50] A great way to gain insight into the potential hire.
• [04:05] Also a way to gauge how humble or arrogant they are.
• [04:11] 6: What do you think our competitors are doing that we are not, but should be?
• [04:56] 7: What is your most impressive marketing accomplishment?
• [05:00] This will give insight into how they think and what their skills are.
• [05:37] That’s all for today!
• [06:06] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

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• Quick Sprout
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See omnystudio.com/listener for privacy information.

In episode #962, we discuss how to target effectively on LinkedIn. Tune in to hear how you can get the right people to engage with your content.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Target Effectively on LinkedIn
• [00:38] On LinkedIn, you can target job titles, specialties, or seniority.
• [00:56] Targeting job titles is the easiest option.
• [01:16] Although everyone has odd titles nowadays.
• [01:30] The specialties option allows you to search for job function.
• [01:42] Seniority helps you narrow down the level of employee you are seeking.
• [02:10] It’s all about the content you produce.
• [02:24] Post content that’s related to your business.
• [03:02] When your post is more specific, you will get engagements from real leads.
• [03:30] LinkedIn groups are an option.
• [03:45] Retargeting is another option.
• [04:00] It’s about layering the options, so you can laser-target.
• [04:15] That’s all for today!
• [04:49] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.