Marketing School - Digital Marketing and Online Marketing Tips

In episode #961, we discuss whether blogging is still relevant. Tune in to hear if this method is still effective.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Do You Even Need to Blog Anymore?
• [00:35] We still blog, but we try not to spend money on it.
• [01:15] You can’t please everyone with one format, which is why it is important to blog.
• [01:21] Blogs still generate more traffic from a Google search.
• [01:40] Podcasting only gets good traffic for the first 30 days.
• [02:08] When you blog, you have more control over the SEO.
• [02:35] People are able to find you more organically.
• [03:00] In general, the answer is yes, but that doesn’t mean you need to create thousands of blog posts.
• [03:45] If you’re going to blog, write about new, fresh ideas.
• [04:05] Once Google recognizes your site as “quality” it will push your results to the top.
• [04:18] That’s it for today!
• [04:49] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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In episode #960, we discuss 7 simple tactics that always work. Tune in to hear how you can use social media marketing to your advantage.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: 7 Dead Simple Social Media Marketing Tactics That Still Work Today
• [00:45] 1: Post your content repeatedly on social media.
• [00:55] Share a few times in the first 24 hours and you’ll get more hits than you normally would.
• [01:30] 2: Push things to your email list.
• [01:53] 3: Post a portion of your post on LinkedIn.
• [02:01] Make sure to link to your site so people can finish the post.
• [02:10] 4: Repurpose your content.
• [02:30] Make sure things are formatted for the sites you are using.
• [02:48] 5: A week after you’ve posted something, post the entirety of it to social media (like Facebook).
• [03:43] 6: Go back to basics.
• [03:59] Look at your engagements ( using TubeBuddy or similar) to get a sense of what performs well.
• [04:25] Create posts based around your most successful topics.
• [04:56] 7: Make sure you keep your paragraphs short.
• [05:22] Short sentences and paragraphs will get you more reach.
• [05:30] That’s all for today!
• [05:33] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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In episode #959, we discuss the craziest content marketing tactics. Tune in to hear what we think are the craziest tactics out there.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The Craziest Content Marketing Tactic EVER
• [00:37] Neil’s craziest tactic was when he stopped doing content marketing as often and started creating and giving away free software instead.
• [00:52] Product-led growth has served him well.
• [01:25] Not many people know how to build products, so take advantage of that marketing tactic.
• [01:50] A crazy tactic is to use the marketing channel or method that isn’t popular yet.
• [02:38] Another crazy tactic is the content sprouting approach (more or less omni-channel marketing).
• [03:30] Figure out what’s right for your business.
• [03:43] UberSuggest is still growing month-over-month.
• [03:48] That’s it for today!
• [03:52] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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In episode #958, we discuss how often you need to post on Facebook. Tune in to hear how often you need to post on this platform and why.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How Often You Need to Post on Facebook
• [00:40] The median time spent on Facebook has gone down over the years.
• [00:57] The median engagement rate for Instagram is only slightly higher.
• [01:20] Eric’s team is only posting twice per day, but Neil’s team tries not to exceed one post per day.
• [01:45] People can ask not to see your content, so it’s to your benefit to not flood the site.
• [03:15] Neil boosts some of his posts, but not all of them.
• [03:30] When Eric goes live, he simulcasts it on YouTube and Facebook. They also boost the live stream to their custom audiences through an agency accelerator.
• [04:18] That’s it for today!
• [04:24] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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In episode #957, we discuss how paid ads are dying. Tune in to hear why this method doesn’t give you a good ROI anymore.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How Paid Advertising is Actually Dying
• [00:40] The revenue isn’t dying, but the costs are getting so expensive, it’s hard for businesses to get a good ROI.
• [01:10] So much VC money is getting wasted on ad spending.
• [02:05] You need to think about upsells and downsells.
• [02:40] Think of all the possible outlets you can use to push your upsells and downsells.
• [03:30] The biggest companies in China are not ad platforms, which is different here in the US.
• [03:50] In the US, the podcasting market is worth $314 Million, whereas in China it’s $3 Billion.
• [04:15] China is better at monetizing, but we’re getting there.
• [04:16] That’s all for today!
• [04:40] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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In episode #956, we discuss what you should do if your business is failing. Tune in to hear how you can bring your company back from the brink.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: If Your Business is About to Fail, What do You Do?
• [00:35] When Eric took over Single Grain, it was about to fail.
• [00:54] Eric mapped out the worst case scenario and tried to plan for that.
• [01:15] Ultimately, it helped him turn things around and had contingency plans for various scenarios.
• [02:05] Khosla Ventures has great blog posts, including one called, “If/Then Planning”.
• [02:33] Look at your numbers.
• [02:52] Go back to basics: what was successful in the past?
• [03:10] Replicate your past successes.
• [04:15] Eric is focused and isn’t spread thin anymore. He used to burn a lot of money.
• [04:35] That’s it for today!
• [04:42] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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In episode #955, we discuss 7 hacks that will boost your conversion rate. Tune in to see how you can get your conversion rates through the roof.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: 7 Hacks to Boost Your Conversion Rate
• [00:40] 1: Personalization.
• [00:50] Try using Clearbit to help you personalize your pitch.
• [01:11] 2: Adding location to your copy.
• [01:52] 3: Don’t sleep on site speed.
• [02:10] 4: Remarketing videos.
• [02:34] Make sure you’re using the opposite pitch.
• [03:05] 5: Dynamic retargeting.
• [03:20] This is a more personal approach.
• [03:45] 6: Talk to your audience.
• [03:56] Whether on the phone or through a survey, you will see more conversions.
• [04:25] 7: Planning poker.
• [04:35] This is a way for the team to debate the finer points of certain A/B tests.
• [05:30] That’s all for today!
• [05:36] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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In episode #954, we discuss how you should structure your SEO team. Tune in to hear how you should structure your SEO team for greater success.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Structure Your SEO Team
• [00:45] Neil does a region-based search for team members.
• [01:05] He likes to look internationally for people to write content for their native country.
• [01:45] Eric once worked for an SEO strategist.
• [02:05] On this team, there was a lead, a strategist, and a tactician.
• [02:25] This was for a large company, so this won’t necessary be smart to replicate at a smaller company.
• [02:45] For smaller companies, you can have a manager and team members that serve specific purposes, like social and link-building.
• [03:25] It’s very important to hire someone for content repurposing.
• [04:45] Eric used to post Marketing School on YouTube, but has since stopped, because it was hurting the channel.
• [05:15] Heavy content is important when you’re starting out.
• [05:41] That’s it for today!
• [05:47] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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In episode #953, we discuss how to hire a VP of Growth. Tune in to hear how you should approach this type of hire.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Hire a VP of Growth
• [00:31] A VP of Growth is the person responsible for making your numbers go up. That could mean anything, really. They use whatever knowledge they have to increase all your numbers.
• [01:15] Ask for referrals.
• [01:30] Neil recommends researching your competitors and who their growth people are.
• [01:55] Shoot the growth people messages and introduce yourself.
• [02:10] Then ask these people for referrals (this may even include them).
• [03:40] Ask potential hires what they would do to grow your business and achieve your goals. This will help you understand their thought process and abilities.
• [04:40] Eric’s friend hired two growth people based on Eric’s recommendation.
• [05:50] That’s it for today!
• [05:57] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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In episode #952, we discuss structuring marketing teams. Tune in to hear how we structure our teams and what you can learn from our methods.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Structure Your Content Marketing Team
• [00:52] Eric’s team manages a dozen or so types of content.
• [01:50] Neil’s team manages about the same amount of content.
• [03:25] Each person on Eric’s team has a specific role.
• [04:05] They are a mix of full-time and contract workers.
• [05:45] Eric’s content is up significantly.
• [05:57] It generally doesn’t make sense to have everyone on your content marketing team be full time, as there is an ebb and flow to content creation.
• [07:30] That’s it for today!
• [07:34] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

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In episode #951, we discuss 7 unconventional ways to generate more leads. Tune in to hear what you can do to increase revenue.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: 7 Unconventional Ways to Generate More Leads
• [00:36] 1: Have a customer data platform, like Segment.
• [00:50] The ability to narrow down leads based on certain data is key to your success. Segment allows you to do this.
• [01:40] 2: Make sure you are getting all the information you need.
• [01:57] Lead Quizzes makes it easier to capture leads.
• [02:21] 3: Personalization.
• [02:30] Drift allows for personalization in chats.
• [03:00] 4: MaxMind.
• [03:15] Include city and location within your copy.
• [03:50] 5: Mad Kudu is a lead-scoring tool.
• [04:15] 6: Clearbit allows you to pre-populate information in forms.
• [04:30] 7: Live chat is a great resource.
• [05:15] Check out Subscribers.com.
• [05:24] That’s it for today!
• [05:31] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

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In episode #950, we discuss a simple hack to combine Facebook and Google Ads. Tune in to hear how you can use this hack.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: A Simple hack to Combine Facebook and Google Ads.
• [00:50] Rand Fishkin Tweeted about an interesting concept.
• [01:10] Links have a way of indicating from whence they came.
• [01:25] This makes it easier to figure out how to target someone.
• [02:05] Don’t forget the marketing rule of 7.
• [02:25] When someone engages with you on one platform, you can try to connect with them via other social channels.
• [03:00] The rule of 7 may be becoming the rule of 14.
• [03:50] Since you’re spending the money anyway, you may as well use all channels to target potential customers.
• [04:28] That’s all for today!
• [04:34] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

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In episode #949, we discuss 7 marketing tools that will help you crush your competitors. Tune in to hear which 7 tools (and extra bonus tool) will allow you to dominate 2019.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: 7 New Marketing Tools that will help you Dominate in 2019
• [00:35] 1: UberSuggest.
• [00:42] The app now has a traffic analyzer.
• [01:15] 2: Meet Edgar.
• [01:30] This tool helps you schedule and share content.
• [01:40] 3: Exit Intel.
• [01:45] This tool is similar to Bounce Exchange, but it’s free.
• [02:30] 4: Lead Quizzes.
• [02:38] Drive people through the quiz flow and you can collect additional lead info.
• [02:50] 5: Hole.io or Segment.
• [02:55] These two tools are CDP’s.
• [03:37] 6: Clickflow.
• [03:45] Clickflow helps you A/B test your content.
• [03:55] 7: Outgrow.
• [04:10] This tool allows you to make calculators, which helps drive leads.
• [04:31] Bonus: Datanyze.
• [04:48] This tool is a web scraper and helps you determine what types of tech a given site is using.
• [05:27] That’s it for today!
• [05:34] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

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In episode #948, we discuss how SEO will change in 2020. Tune in to hear how you can prepare for the future of SEO.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How SEO Will Change in 2020 (And You're Not Going to Like It)
• [00:35] We have talked about this before.
• [00:45] Voice search is going to change everything.
• [00:55] 50% of searches will be voice searches by 2020.
• [01:02] Voice searches will pull from you website and give an answer, which means less traffic for you.
• [01:55] Optimize for featured snippets.
• [02:07] Consider on building your brand to avoid the dip in traffic you will get.
• [02:45] You have to build your brand.
• [03:05] When you add Amazon Polly to your site, it will take your posts and convert it to audio.
• [03:30] Some people would prefer to listen rather than read.
• [03:35] You need to start preparing for the future.
• [03:58] That’s it for today!
• [04:02] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

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In episode #947, we discuss the new way to get more traffic from LinkedIn. Tune in to hear the new way you can market yourself on LinkedIn.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: A New Way to Get More Traffic From LinkedIn
• [00:33] LinkedIn Live is going to be the best new way to get more traffic.
• [00:47] They are pushing live extremely hard right now.
• [01:02] Just go live!
• [01:06] It’s doesn’t have to be great; either way you will still get more traffic.
• [01:40] Live is invite only right now.
• [02:03] This is the kind of thing that has a first-movers advantage.
• [02:19] Wirecast is integrated with LinkedIn, which is a great way to go live.
• [02:32] That’s it for today!
• [02:38] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

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In episode #946, we count down 7 social media predictions for 2019. Tune in to hear what changes will come in the ensuing year.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: 7 Social Media Predictions That'll Come True in 2019
• [00:35] 1: Live is going to get bigger this year.
• [00:58] 2: We’re going to see social networks pushing for more video content.
• [01:22] 3: Monetization is going to get better.
• [01:38] 4: The podcast market is going to get much bigger.
• [01:50] China’s podcast marketing is making millions of dollars.
• [02:18] 5: Comments are going to increase the virality of posts.
• [02:35] Social networks are going to rank things by the number of comments a given post has received.
• [03:40] Neil considers podcasts to be “social”.
• [04:03] 6: All social algorithms will start to behave the same way.
• [04:25] 7: A lot more people are going to go to YouTube to market.
• [04:46] That’s it for today!
• [04:50] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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In episode #945, we discuss how you can master the omnichannel approach. Tune in to hear how you can increase conversions in 2019.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Master Omnichannel Marketing In 2019
• [00:42] We agree that omnichannel marketing is the best way to go.
• [01:10] We’ve discussed the rule of 7 before.
• [01:25] Make use of all the channels available to you.
• [02:08] Start off with similar channels.
• [02:17] If you start off with video content, tackle Instagram, YouTube, LinkedIn. Etc.
• [02:56] You can convert a webinar into a blog posts and then convert blog posts into additional videos.
• [03:30] Pollinate the internet with your information.
• [03:45] Instead of hitting one resource, hit a bunch at the same time.
• [04:00] If you leverage this approach, you will see increased results.
• [04:15] Also, remarket your audience.
• [04:26] That’s it for today!
• [04:30] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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In episode #944, we discuss what percentage of your revenue should be allocated to marketing. Tune in to hear how much you should be spending.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: What Percentage of Your Revenue Should You Allocate to Marketing?
• [00:45] We think budgets are useless.
• [00:55] Even Fortune 1000 companies agree with us.
• [01:15] If you could spend money and it’s profitable, why wouldn’t you keep scaling up?
• [01:30] Budgets should be based on profitability.
• [02:10] There’s nothing wrong with losing money on the front end.
• [02:35] If you have to have a percentage, most people would say 15% (or somewhere in that range).
• [02:55] Neil would start with as little at $100-1000.
• [03:47] If you have a service business, the more customers you add, the worse the service gets. It’s different when you have a product.
• [04:08] Focus on getting the ratio correct.
• [04:10] That’s all for today!
• [04:13] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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In episode #943, we discuss the one marketing tool that will power up your sales. Tune in to hear which tool will help you increase your sales exponentially.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How This One Simple Marketing Tool Will Power Up Your Sales
• [00:34] Dux Soup is a LinkedIn tool that will help you visit profiles and message people.
• [00:46] We’re not sure if it breaks the TOS of LinkedIn.
• [01:05] When you visit profiles, it will give you their personal email address and allow you to tag and message people.
• [01:15] In other words, it’s just a way to help you stay top of mind (even though it may be breaking some rules).
• [01:33] If you’re in another country, this may not matter.
• [02:14] It’s so easy to create a digital marketing business, that you may have a lot of competitors.
• [02:25] In order to beat them, you need to stay top of mind.
• [02:47] Dux Soup Turbo integrates with Zapier.
• [03:02] This helps you add them to your CRM.
• [03:45] You need to have personalized messages, which Dux Soup allows you to do.
• [04:10] That is it for today!
• [04:13] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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In episode #942, we discuss how to get results from content marketing. Tune in to hear how you can amp up your content marketing game.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Get Exponential Results With Your Content Marketing
• [00:45] We have blog content that is mediocre in terms of production and quality.
• [01:18] You have to look for winning content.
• [01:45] Go look at your best-performing content and increase results there.
• [02:08] Look at the keywords driving most of your traffic on GSC, plug those into UberSuggest and re-write your content to make it longer and use the long-tail variations of the keywords.
• [02:42] The 80/20 rule is generally true.
• [03:00] Use Clickflow or GSC to split test your headlines.
• [03:33] A/B testing your content is important.
• [03:45] It’s a little effort for great results.
• [03:58] As other related sites or sites you’ve mentioned for a Tweet or share.
• [04:22] Pillar pages are well-designed chapters of information.
• [04:48] Each chapter should be 4000-5000 words.
• [05:00] The links are internal and interconnected. It’s a great way to increase rankings.
• [05:36] It’s a pain to update content, but it’s important.
• [05:47] That’s it for today!
• [05:51] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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In episode #941, we discuss Neil’s new Instagram strategy. Tune in to hear what you can learn from him.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Neil Patel’s Instagram Strategy for 2019
• [00:40] Eric noticed that Neil’s Instagram was blowing up.
• [00:54] A few months ago, he thought he sucked at Instagram, but one of his employees started logging in and making great posts.
• [01:32] Neil leverages Instagram to bring in more traffic to his YouTube channel.
• [01:55] Micro content is what works on Instagram.
• [02:15] We do it to stay in touch with people, as well.
• [02:45] Eric thinks it’s the rule of 14 now, instead of 7.
• [03:00] Social media is hard to track/predict.
• [03:35] Build your audience first, then try to transfer that to your other outlets.
• [04:00] Creating an audience is a great way to grow your business and revenue/
• [04:20] Eric likes to go live as often as possible.
• [04:45] Do what Tai Lopez does and go live on 5 different phones.
• [05:05] Going live on YouTube has accelerated Eric’s company’s growth.
• [05:56] That’s it for today!
• [05:59] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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In episode #940, we discuss how get one page to rank for thousands of keywords. Tune in to hear how you can crush your competition.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Rank One Page For THOUSANDS of Keywords
• [00:40] Eric’s team has a video that ranks for “engagement”.
• [00:55] But how do you rank for a couple thousand keywords?
• [01:15] When  you write long form content, Google will pick it up and rank you for more keywords.
• [01:40] All of Neil’s posts are long form.
• [01:50] The Power Page Concept is where you upgrade your posts to 10,000-20,000 words.
• [02:12] You can include sections or chapters.
• [02:40] Make sure the keywords for which you rank are driving traffic.
• [03:30] Take your most popular pages and find the main keywords for which you rank. Put them in any keyword tool and it will tell you all the long-tail variations of that term. Go back and use the long-tail variations.
• [04:38] You can hire people to write basic content, then check your analytics to see which are working.
• [05:01] Take those and apply the Power Page Concept.
• [05:16] That’s it for today!
• [05:25] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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In episode #938, we discuss the details of putting on our conference in Downtown LA. Tune in to hear the great advice we received about throwing conferences from a mutual friend.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Why you Should Throw a Conference (and How You can do it for Free)
• [00:38] We’re going to talk about the details of our live event in Downtown LA.
• [00:55] Nextiva is throwing a conference called NexCon.
• [01:15] Our friend that puts on NexCon told us how to save money.
• [01:50] There are many ways to throw an event and we figured we could eat the cost.
• [02:02] However, our NexCon friend told us to get sponsors to defray the costs.
• [02:43] There are so many unique ways to get sponsors and have them sponsor different aspects of the conference.
• [03:09] The VIP experience will be limited, as it’s dinner with both of us.
• [03:25] People will often pay for unique experiences.
• [04:00] If you would like to be a sponsor, DM one of us.
• [04:12] Neil thinks all companies should throw conferences.
• [04:30] We don’t care about the money, we just want to meet our listeners and customers.
• [05:12] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

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In episode #938, we discuss whether it’s worth it to start a digital agency. Tune in to hear if an agency could help your cash flow.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Is it Worth it to Start a Digital Agency?
• [00:38] Neil started out with Advantage Consulting Services.
• [00:53] A lot of people start agencies and then parlay it into a software company.
• [01:15] It’s a good way to get cash flow for other projects.
• [01:54] Eric feels with every new client you ad, the service gets worse.
• [02:25] Neil started an agency because he gets so many leads, that he had no choice.
• [03:00] However, an agency doesn’t scale that well.
• [03:25] Consider keeping your agency lean to insure your cash flow.
• [04:40] Expansion is hurting Neil’s profits, but it’s still working for him.
• [05:00] It’s hard to scale an agency past $5 Million.
• [05:35] It’s not easy to grow an agency in the first place.
• [05:47] They don’t generate revenue the same way.
• [06:12] Go to this Single Grain page to watch a video about growing an agency.
• [06:54] That’s it for today!
• [06:57] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

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In episode #937, we discuss how to effectively collect more emails in 2019. Tune in to hear our tips and tricks.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Effectively Collect More Emails In 2019
• [00:38] There’s a ton of pop-up email software out there.
• [01:05] The benefit is that they optimize and convert for you.
• [01:26] Exit Intelligence will design your pop-ups, manage your account, and make sure you  hit your desired conversion rate.
• [01:35] It costs about $3000 for the service.
• [02:10] Pop-ups don’t work as well as they used to.
• [02:25] Quizzes are a great device to get more emails.
• [02:40] Eric and Neil aren’t sure what the best method is anymore.
• [03:00] Eric is going to stick to creating free tools.
• [03:15] You don’t have to build a tool, just find what works for you.
• [03:28] You can buy tools or scripts instead of making them.
• [04:15] Live events/streams are a great gimmick for getting more email addresses..
• [04:45] 1K Projects is a great resource.
• [04:50] That’s it for today!
• [05:00] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Don’t forget to continue listening to our podcast for further details.

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In episode #936, we discuss how embedding YouTube videos hurts your traffic. Tune in to hear how you can avoid this mistake.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How Embedding YouTube Videos Can Hurt Your Traffic
• [00:38] There used to be a way to turn of the feature where YouTube would suggest or autoplay related videos.
• [00:50] Now, you can’t turn it off, so you end up driving traffic to someone else’s channel.
• [01:10] If you add “rel=0” to the code, it will include videos from your channel instead of random ones.
• [01:33] YouTube tries to incentivize people to stay on their site.
• [02:15] Neil would attempt to keep people on his site instead of watching more videos.
• [02:32] It is getting harder and harder for him to do that when going up against YouTube.
• [03:05] To jack up his view count, Neil likes to send push notifications when he releases a new video.
• [03:15] When he drives people to his site, he gets a higher view count.
• [03:46] That’s it for today!
• [03:50] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

Leave some feedback:

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In episode #935, we discuss how influencer marketing really works. Tune in to hear how you can make influencer marketing work for you.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Does Influencer Marketing Really Work?
• [00:35] Neil has used tons of influencer marketing.
• [01:02] Chinese influencers are killing the game and making a lot of money.
• [01:20] There isn’t a lot of good monetization through Instagram.
• [01:33] The US is behind China in influencer marketing.
• [01:52] It worked well at first, but now more people are doing and are charging a lot more.
• [02:40] The amount being spent on campaigns ends up being less than you spend, which is not a good use of marketing funds.
• [03:06] Try to find micro-influencers to get a better ROI.
• [04:10] Eric reads an article about the Chinese influencer market.
• [05:22] The US is better at B2B marketing.
• [05:45] Go to Influence.co to find niche influencers.
• [05:53] That’s it for today!
• [05:57] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

Leave some feedback:

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In episode #934, we discuss how to created the perfect Instagram ad. Tune in to hear what you have to do to make a splash.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Create The Perfect Instagram Video Ad
• [00:35] Neil doesn’t do too much with Instagram ads. He prefers the ROI of Facebook and YouTube.
• [01:09] Instagram isn’t the place to reach large B2B companies.
• [01:22] The Insta audience skews younger.
• [02:10] On Instagram, you have to hook people within the first ten seconds.
• [02:34] Eric’s friend used to have a YouTube page that had a bunch of viral posts.
• [02:51] Ultimately, he wanted to help other people create viral videos.
• [03:30] Search Growth Everywhere+Kong and you will find more information on his friend.
• [03:40] Always have a hook.
• [03:48] Talk about the problem, the available solutions, and your solution. Then offer a deal for your product or service.
• [04:30] Ideally, you are offering the best solution.
• [04:58] That’s it for today!
• [05:06] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

Leave some feedback:

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In episode #933, we discuss whether you should coin your own marketing terms. Tune in to hear if you should create new terms in order to promote your business.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Should You Coin Your Own Terms For Marketing?
• [00:36] We have talked about this in the past. Our mutual friend, Brian Dean came up with the skyscraper technique.
• [01:12] Most people are coining hundreds of terms, but only a handful are taking off.
• [01:35] Neil would rather ride the coattails of a term, rather than inventing one.
• [02:04] Let someone else build the demand, while you go in and fill it.
• [03:11] It’s ok not to be the first-mover.
• [03:25] Drift invented the term “conversational marketing”, but Hubspot came up with the more popular “inbound marketing”.
• [04:12] Eric prefers Neil’s method to inventing his own terms.
• [04:21] That’s it for today!
• [04:25] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

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In episode #932, we discuss what you ought to do with your old content that doesn’t get traffic. Tune in to hear our strategies for improving lackluster content.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: What You Ought to Do With Your Old Content That Gets No Traffic
• [00:36] Everyone uses the “prune and crop” strategy, but most people use it incorrectly.
• [01:05] Using this, there is a good chance you could decrease your traffic.
• [02:20] HubSpot hires people to maintain and upgrade their content.
• [02:40] At Single Grain, we take the top 25 pieces and see if anything new is on the list. If the new content ranks, we check how many keywords for which it ranks.
• [02:57] If it ranks for hundreds of keywords, you are in good shape.
• [03:20] Neil has employees that are hired specifically to upgrade content.
• [03:46] They are tasked with upgrading the higher-ranked content.
• [03:53] Use Clickflow to A/B test your title tags.
• [04:30] See if you have internal links to your posts, if you don’t: add them.
• [04:53] Don’t forget to check comments to see where you need to improve.
• [05:24] BuzzSumo added the “evergreen score” and this helps you compare yourself to competitors.
• [05:58] An evergreen score is calculated by looking at the number of links going to a given page, number of social engagements, and how long the post has been live.
• [06:19] That’s it for today!
• [06:26] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

Leave some feedback:

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In episode #931, we discuss 7 ways to promote your podcast. Tune in to hear how you can gain listeners.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: 7 Simple Ways to Promote Your Podcast
• [00:33] 1: Use Libsyn: it allows you to publish to multiple platforms at one time.
• [01:02] 2: Have an exit pop-up on your website for mobile visitors.
• [01:30] Anyone who visited Neilpatel.com on their phone got a pop-up before leaving the site.
• [02:15] 3: Promote your podcast in your email signature.
• [02:28] 4: Promote your podcast across multiple platforms.
• [02:48] 5: Use email marketing; it works!
• [03:20] 6: Advertise on other podcasts.
• [03:35] We advertised on Overcast and it proved helpful.
• [04:00] 7: Cross promote with other businesses in your sphere.
• [04:31] That’s all for today!
• [04:38] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

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In episode #930, we discuss how to use Amazon for content and product development. Tune in to hear how you can use reviews to your advantage.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Use Amazon for Content and Product Development
• [00:38] People feel compelled to write all kinds of reviews on Amazon, which gives you valuable insight.
• [01:06] Squatty Potty is a bathroom tool. If you wanted to make a product that competed, you would find out what the shortcomings are and make a superior product.
• [02:00] Neil loves the 1-3 star reviews, because it gives him good product development and content marketing ideas.
• [02:45] Look at marketing as finding problems and coming up with solutions.
• [03:22] The 4 and 5 star reviews don’t tell you as much as the other reviews.
• [03:42] 1 star reviews are usually just pissed out customers, so 2-3 star reviews will be the most helpful.
• [04:20] Look for feedback on ways to improve your competing product.
• [04:24] That’s it for today!
• [04:31] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

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In episode #929, we discuss whether you should rebrand your logo. Tune in to hear if a rebranding is worth the trouble.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Should You Rebrand Your Logo?
• [00:36] Slack recently rebranded their logo.
• [00:52] We are either neutral or against it.
• [01:17] People think the new logo looks like a swastika.
• [01:42] In general, think about how rebrands have gone historically.
• [02:00] Single Grain recently rebranded.
• [02:10] They created a story around the new logo and it fits their image more than the other one.
• [02:40] Eric and his team wanted to rebrand.
• [02:52] They wanted their logo to look more like a grain.
• [03:10] People really liked their rebrand.
• [03:22] Instagram rebranded.
• [03:33] People don’t like change and Eric didn’t like it himself.
• [04:00] If you think the rebrand is going to help your business, it probably won’t.
• [04:43] That’s it for today!
• [04:51] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

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In episode #928, we discuss how you should respond to a PR crisis. Tune in to hear how you can salvage your company’s reputation.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: What You Should Do in a PR Crisis
• [00:38] The Fyre Festival debacle is a great example of a PR crisis for a lot of the people involved.
• [01:10] Celebrities were paid to promote this event and the event basically didn’t exist.
• [01:26] There are two documentaries about it on Netflix and Hulu.
• [01:40] In the weeks leading up to the Fyre Festival, they realized they weren’t ready to throw the event.
• [02:15] The result was an insane situation.
• [02:38] Typically, it’s good to admit when you’re wrong, instead of doubling down like the Fyre Festival organizers.
• [03:00] Deal with a crisis by being transparent.
• [03:11] Be willing to take advice about what to do to remedy the problem.
• [03:35] Treehouse allowed some people to buy the service at a lower cost and pissed off the people who paid more.
• [04:07] Eric made a point to apologize to the CTO and investors. Admitting his mistake was helpful.
• [05:05] Also, Treehouse was called out for divulging sensitive information about their users, when they were not. They had to do a lot of damage control.
• [05:48] That’s all for today!
• [05:56] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

Leave some feedback:

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In episode #927, we discuss the secret to winning with social media. Tune in to hear how you can crush the social media game.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The Secret to Winning With Social Media
• [00:40] Slowly, we’re starting to do more and more social media posts.
• [01:10] Social platforms want people to be on their platform for long periods of time, so they see more ads.
• [01:20] If you post on social media, you get rewarded for popular content.
• [01:40] Whatever resonates with people will get circulated more by the site.
• [01:50] Engagement is the secret to winning.
• [02:08] We haven’t done that well on Instagram, because we are not optimized for Instagram.
• [02:35] Some people think longer content is better, but that isn’t accurate.
• [02:53] If you create long-form content, it doesn’t guarantee that you will get the full engagement out of that.
• [03:01] Check out “The Winning Formula For a Hot Script” by Sunny Lenarduzzi. She has a formula to keeping people engaged.
• [03:30] You will find that people will stay on your videos longer if you follow her format.
• [03:55] The formula applies to different forms of social media.
• [04:10] Ask for comments, as they have more value than likes.
• [05:44] That’s all for today!
• [05:52] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.

Leave some feedback:

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In episode #926, we discuss 7 simple ways to promote your blog. Tune in to hear the easiest steps you can take to promote yourself.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: 7 Simple Ways to Promote Your Blog
• [00:33] 1: Use advertising!
• [00:41] You have many options and it’s the most viable way to promote.
• [00:52] 2: Comment on other blogs in your field.
• [01:07] Leave thoughtful comments on related blogs and make sure you leave your name and web address.
• [01:30] 3: Guest posts and collabs.
• [01:40] No matter which format you use, this will help get your name out there.
• [01:56] 4: Repurpose your content on Quora.
• [02:07] You can get thousands of views per month.
• [02:38] 5: Email marketing.
• [02:48] Email lists are great ways to promote your business.
• [03:07] You can also buy email drops from other lists.
• [03:16] 6: Push notifications.
• [03:25] This is a good way to bump up the number of visitors to your site,
• [03:36] 7: Use different social tools.
• [03:50] Scheduling posts is key. The more you can automate the better.
• [04:02] That’s all for today!
• [04:10] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.

Leave some feedback:

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In episode #925, we discuss whether publishing is worth the hassle. Tune in to hear if publishing has helped our careers.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Is It Worth Writing a Book?
• [00:40] Eric is writing a book called, Levelling Up.
• [00:47] It’s about entrepreneurship.
• [01:15] There are many steps to publishing, the first of which is writing a proposal and pitching your book.
• [01:49] Neil has a New York Times bestseller on the market.
• [02:05] He feels it didn’t help increase his speaking fees or business. He would not publish again.
• [02:50] His book was unrelated, so he feels it would have helped to write a book that was more relevant to his business.
• [03:22] Selling books isn’t as effective as getting new visitors to your website.
• [03:43] Eric thinks Neil will come around to publishing.
• [04:50] That’s it for today!
• [05:00] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.

Leave some feedback:

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In episode #924, we discuss how you can come up with unlimited content ideas. Tune in to hear how we do this every week.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Come Up With Unlimited Amount of Content Ideas
• [00:58] The Single Grain team goes to “content church” where they get together and brainstorm different ideas.
• [01:30] If you 25 new ideas from your team, one idea can be spun out into several kinds of content.
• [02:04] Use UberSuggest to check out how keywords are trending and ranking.
• [02:25] Every writer has their own ideas. If you give writers a topic, they won’t perform as well.
• [02:45] Have your writers pitch ideas.
• [04:25] If you have ideas for us, pitch us! We love hearing suggestions.
• [04:56] That’s all for today!
• [05:38] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.

Leave some feedback:

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In episode #923, we discuss a brilliant example of conference marketing. Tune in to hear who and what we are talking about.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: A Brilliant Example of Conference Marketing
• [00:35] Drift is a chatbot company.
• [00:55] Drift is sponsoring Saastr, but instead of getting a booth, they are offering a VIP experience for the conference.
• [01:30] Check out what they are offering.
• [02:50] Neil no longer uses Intercom, because it is too expensive.
• [03:10] Meanwhile, Drift is being creative and trying something new.
• [03:26] Just because something isn’t a good ROI, doesn’t mean you shouldn’t try it.
• [04:55] Burning money to be a leader is worth it if you’re a big company like Drift.
• [05:22] “Conversational Marketing” is similar to inbound marketing. Drift coined this term in order to compete with Intercom and similar competitors.
• [05:55] That’s all for today!
• [06:30] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.

Leave some feedback:

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In episode #922, we discuss our free live event! Tune in to hear why and how this free conference in downtown LA came about.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: We're Throwing a Free Marketing Conference For You
• [00:41] We promised we would throw a conference once we reached 1 Million downloads.
• [01:01] We have now reached that mark and will be throwing the event in downtown L.A.
• [01:20] We don’t have a venue yet.
• [01:30] The event will be a whole day with food and guest speakers.
• [01:45] We might even do a live Marketing School Q&A.
• [02:15] We will put out the information on our Marketing School homepage.
• [02:50] This could be a great networking opportunity.
• [03:25] If this event goes well, we will probably put on more events in the future.
• [04:45] Neither of us is going to plan the event, members of our team obviously will.
• [05:17] That’s it for today!
• [05:40] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.

Leave some feedback:

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In episode #921, we discuss how you can produce 300 blog posts a month. Tune in to hear how this feat is even possible.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Produce 300 Blog Posts a Month
• [00:45] Eric and Neil have discussed created new, unique content.
• [01:10] Now, they want to discuss quantity instead.
• [01:26] You need a team to help you achieve 300 posts per month.
• [01:55] It isn’t the rule of 7 anymore, it’s probably more like the rule of 15.
• [02:20] You have to be omnipresent.
• [02:45] There’s nothing wrong with covering the basics instead of coming up with the newest content.
• [03:15] The omni-channel approach is the way to get yourself seen.
• [03:35] American Journalists are struggling right now. Find the people looking for work so they can help you create quality content.
• [05:25] Upwork is a great resource for talented writers.
• [05:43] That’s it for today!
• [05:47] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.

Leave some feedback:

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In episode #920, we discuss how podcasts can make you more money. Tune in to hear how podcasts can be lucrative.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How Podcasts Can Make You More Money (Even If You Don't Listen to Them)
• [00:40] Bundle podcasts and offer them as a deal, similar to a book funnel.
• [00:57] Russell Brunson did this with his podcast and it worked.
• [01:20] If you don’t have a podcast, contact podcast creators, license their podcast, and repurpose their episodes.
• [01:55] Once someone buys from you, you can always re-pitch them.
• [02:40] Think of starting a service that categorizes podcasts.
• [03:00] Russell Brunson’s podcast scheme earned him thousands of dollars.
• [03:40] When someone checks out, try to sell them more stuff using a service like ClickFunnel.
• [04:14] Book funnels work really well, but we haven’t had the time to do it.
• [04:35] We will accept offers to help us write a book or monetize our podcast.
• [04:43] Check out Frank Kern to see how he did his funnel.
• [04:57] That’s it for today!
• [05:01] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #919, we discuss the 7 traits that make amazing content marketers. Tune in to hear what traits you need to be successful.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: 7 Traits That Make Amazing Content Marketers
• [00:35] 1: Consistency.
• [01:00] You have to be consistent to be successful.
• [01:10] 2: Creativity.
• [01:20] Think outside the box.
• [01:30] 3: Being data driven.
• [01:40] You have to make decisions based on data.
• [02:15] 4: Hiring non-Ivy Leaguers.
• [02:20] Sometimes, Ivy League alumni are too smart for their own good.
• [02:30] Neil had trouble understanding a Dartmouth graduate that he interviewed.
• [02:57] 5: Being open minded.
• [03:29] 6: Passion.
• [03:40] Do what you love and your content will fare much better.
• [03:51] 7: Resourcefulness.
• [04:01] Resourceful people are hustlers and can find great solutions to big problems.
• [04:38] That’s it for today!
• [04:44] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

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In episode #918, we discuss how to find your passion. Tune in to hear how we found ours and you can too!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Find Your Passion
• [00:38] As a kid, Neil thought he wanted to be a Doctor.
• [00:54] At first, he just wanted to make money, but that wasn’t a good way to find his passion.
• [01:25] What you’re naturally good at, tends to be what you are passionate about.
• [01:40] It makes it feel less like work, when you enjoy what you do.
• [02:15] When Eric was 9, he stole his mom’s credit card and signed up for MSN.
• [02:35] He then learned HTML and built his own site.
• [02:45] Once big games started coming out, he began to play them and was really good at them.
• [03:00] He thought he could be a professional gamer, but that wasn’t a career then.
• [03:15] He almost flunked out of college, but eventually found something that interested him.
• [03:57] That’s all for today!
• [04:17] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #917, we discuss 7 ways to get cheap marketing labor. Tune in to hear where you can find quality, affordable workers.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: 7 Ways to Get Cheap Marketing Labor
• [00:35] 1: Upwork.
• [00:45] This is a way to find the best freelancers out there. The best ones are usually the freelancers who have made the most money.
• [01:10] 2: Check forums and communities on social media sites and blogs.
• [01:45] 3: Craigslist is another good resource.
• [02:02] You can find great writers and interns through this site.
• [02:22] 4: Sites like Moz have lists or tools to find digital marketing providers.
• [02:58] 5: Check college boards.
• [03:26] 6: Post a job listing on your podcast or blog site. You will be surprised.
• [03:57] 7: WeWorkRemotely is a place to post listings and find great freelance/remote workers.
• [04:19] That’s it for today!
• [04:25] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #916, we discuss the key to marketing. Tune in to hear what makes us so successful.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The Key to Marketing!
• [00:35] The key is consistency.
• [01:00] We not only talk about an omni-channel approach, we use it ourselves every day.
• [01:25] The people who are best at marketing have a focused message.
• [02:01] We have never missed one day of recording Marketing School.
• [02:25] Though we are not the smartest or richest, we are successful because we are consistent.
• [02:36] We figured out what we loved, so it makes it easy to remain consistent.
• [03:40] When we wake up in the morning, we are happy.
• [04:22] The goal of life should not be to make money, but to find something you enjoy doing.
• [04:30] That’s all for today!
• [04:39] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #915, we discuss what you can learn from Tai Lopez and Grant Cardone. Tune in to hear what they could teach you about marketing.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: What Tai Lopez and Grant Cardone Can Teach You About Marketing
• [00:40] You will notice that guys like Tai Lopez are flashy.
• [00:50] They also produce a lot of content.
• [01:45] Guys like Tai know how to target the right people.
• [02:02] He also repeats core messages over and over.
• [02:25] Tai knows his audience.
• [03:02] Grant Cardone has his own studio.
• [03:14] It would seem he and Tai spend a lot of money on the content they create.
• [04:06] We do the similar things in that we repeat core messages and know our audience.
• [04:30] Tai Lopez is known for his social media presence.
• [04:40] Instead of assuming their ads are spammy, click through and see for yourself.
• [05:10] Webinars are a great funnel.
• [05:20] Tai and Grant do a lot of partnerships with other sites and businesses.
• [05:40] Collaborations are key.
• [05:59] That’s it for today!
• [06:03] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #914, we discuss our best Twitter traffic hacks. Tune in to hear how we drive traffic with Twitter.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The Best Twitter Traffic Hack
• [00:54] If you can get people engaged, they will visit your site.
• [01:21] Eric makes lists of people he enjoys following.
• [01:35] When someone writes a tweet storm, he likes to jump in and get a conversation going.
• [02:21] When you link up to an article through a tweet, it drives traffic.
• [02:37] The best source of traffic is a clip of a video that directs to the full video link.
• [02:47] People who watch a video are more likely to convert.
• [02:59] That’s all for today!
• [03:20] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

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• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

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See omnystudio.com/listener for privacy information.

In episode #913, we discuss how you can produce blog posts people will want to read. Tune in to hear how you can get more hits.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Only Produce Blog Posts People Want to Read
• [01:00] Content marketing is hit or miss.
• [01:15] A lot of the content we produce does not get read.
• [01:42] Go to BuzzSumo and it will show you your competitors most popular content.
• [01:50] Also try UberSuggest, which will help you track keyword trends.
• [02:00] Ahrefs will show you Google’s most popular search results, so you can see how your competitors rank.
• [02:11] Google Search Console is another great tool that helps you figure out what keywords and topics to go after.
• [02:48] Take all of your information that you have gathered using the above tools and combine the results.
• [03:10] Always try to provide a new, unique spin on the topic at hand. Have a point of view.
• [03:50] You have to have more “at bats”.
• [04:00] The more opportunities you have, the more likely it is for you to get a hit.
• [04:30] Look at content from a social and search perspective.
• [05:10] Check sites with similar posts and reach out to them. Get them to cross-link your post.
• [05:32] Share new posts on all social media sites.
• [05:57] Going live on YouTube can actually get you more views.
• [06:30] That’s all for today!
• [06:35] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

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• NeilPatel.com
• Quick Sprout
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• Single Grain
• Twitter @neilpatel
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See omnystudio.com/listener for privacy information.

In episode #912, we discuss the number 1 marketing channel you have to leverage. Tune in to hear which channel will benefit you most.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The Number 1 Marketing Channel You Have to Leverage
• [00:45] Omni-channel is the number 1 marketing channel you have to leverage.
• [01:10] The market is so flooded, that you have to have an omni-channel approach.
• [01:30] The content re-usage framework explains how to take on this approach.
• [02:00] Have a process to follow, it will make work and life easier.
• [02:15] Create processes for each type of marketing.
• [02:45] This is the way to create more quality content at scale.
• [03:00] Don’t be too rigid with your process.
• [03:10] Eric’s team is on YouTube, LinkedIn, podcasts, blogs, and social media posts.
• [03:27] Neil’s team leverages SEO, social media, podcasts, and paid ads.
• [04:02] We have to create a ton of content, so you will too.
• [04:30] The Google algorithm keeps changing and makes things extremely competitive.
• [05:15] You have to be more patient and persistent.
• [05:25] Speaking engagements get you fewer conversions than they used to.
• [06:04] That’s all for today!
• [06:08] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.