Marketing School - Digital Marketing and Online Marketing Tips

In episode #911, we discuss how you can juice LinkedIn. Tune in to hear how to use this site to your advantage.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Juice LinkedIn
• [00:45] No one ever talks about LinkedIn.
• [01:06] The organic reach is extremely powerful right now.
• [02:00] Eric made a video, posted it on LinkedIn and tagged several relevant people. That post got a ton of views with little effort.
• [02:25] It’s hard to get that same amount of reach on Facebook.
• [02:37] LinkedIn is hungry for video content, so upload any kind of video and you will get traffic.
• [03:30] Get people from your company to engage with your post.
• [03:48] Timing doesn’t matter on LinkedIn.
• [04:18] If you and your team share WiFi, jump off the network to engage with your posts, that way the likes and shares come from different IP addresses.
• [04:46] That’s it for today!
• [04:52] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #910, we discuss how and if podcasting can make good money. Tune in to hear how a podcast may be a lucrative endeavor.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Does Podcasting Make Good Money? (What We Learned From 16 Million Downloads)
• [01:08] Joe Rogan’s podcast gets 100 Million downloads per month.
• [01:21] The podcast makes $40 Million a year.
• [01:40] We are not interested in monetizing our podcast, as we are not going to make anywhere near that much money.
• [02:28] When Neil spoke at a recent conference, people inquired about the free event in LA.
• [02:47] More than ten people approached Neil about the LA event.
• [03:00] Podcasting is good for branding.
• [03:35] They don’t want to pollute the brand by advertising on the show.
• [03:47] When creating a podcast, you should have a goal.
• [04:10] This show has cost us more money than we’ve gotten out of it.
• [05:07] The free event will end up costing us money, but will pay out great dividends.
• [06:15] Building up good will pays off in the end.
• [06:40] Entrepreneur on Fire made over $45,000 last month.
• [07:12] That’s it for today!
• [07:16] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #909, we discuss how SEO is going to change in 2019. Tune in to hear what adjustments you will need to make.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How SEO Will Change in 2019
• [00:46] Content marketing is going to change.
• [01:02] Unless you are writing something that is new, it won’t rank.
• [01:20] If you want to stand out, try “newsjacking”, which is jumping on a trend and using it to advance your own cause.
• [02:28] Voice search is increasing in popularity.
• [02:31] By 2020, half of all searches are going to be voice searches.
• [02:45] Check out Backlinko for advice on how to prep your business for voice search.
• [02:51] Amazon Poly will take all your long-form text and turn it into an audio file.
• [03:06] Amazon Poly increases dwell time on your site.
• [03:30] YouTube SEO will be more popular.
• [03:45] It’s important to go after other search engines like YouTube.
• [04:45] Chat bots cut down on your speed score.
• [04:55] It will be important to optimize for speed.
• [05:15] Update your content on a regular basis.
• [05:40] That’s it for today!
• [05:45] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #908, we discuss why hard work isn’t the sole factor in success. Tune in to hear what success is actually made of.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Hard Work Isn't The Key to Success
• [01:02] Just because you put in hours, doesn’t mean you will be successful.
• [01:45] The key is working more efficiently, not more.
• [01:54] Neil doesn’t schedule meetings on Fridays.
• [02:35] Always make time for yourself.
• [02:42] If you’re creative, you can be successful.
• [03:00] In order to scale, it’s important to have processes.
• [03:15] Hire people who are smarter than you.
• [04:26] When hiring, ask yourself if you would work for this person and if you admire them.
• [05:15] If a person’s references don’t check out, it’s a big red flag.
• [06:04] That’s it for today!
• [06:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #907, we discuss how you can make your content go the distance. Tune in to hear what techniques you should be leveraging to get the most bang for your buck.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Make Your Content Go As Far As It Can
• [00:38] We are going to be talking about an omni-channel approach a lot more this year.
• [01:30] To get the most out of your content, repurpose it and spread it across several different mediums.
• [02:00] You will generate more traffic and leads by repurposing content.
• [02:15] Check out the Content Re-usage Framework.
• [04:18] Eric reached out to Ahrefs to promote the podcast.
• [04:30] The cross-promotion was beneficial to both parties.
• [05:03] That’s it for today!
• [05:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #906, we discuss how being dumb can make you more money. Tune in to see what we actually mean by this!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Being Dumb Will Make You More Money
• [00:50] You don’t have to be good at everything to do well.
• [01:08] Eric can’t code and he’s not detail oriented.
• [01:25] He is aware of what his talents are and where he could improve.
• [01:45] Neil is good at HTML and PHP, but “sucks” at management.
• [02:45] Neil’s mom told him he had no common sense.
• [03:35] There is so much information out there, so it’s important to audit yourself and make sure you have just enough, but not too much on your plate.
• [04:10] Make sure you hire the right people who will excel at things the you do not.
• [05:15] Be really good at what you enjoy and find people to fill in the gaps.
• [06:15] Remember to be humble and accept weaknesses in yourself.
• [06:52] That’s all for today!
• [06:58] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #905, we discuss how digital marketing will change in 2019. Tune in to hear what changes are on the horizon.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How Digital Marketing Will Change in 2019.
• [01:10] Marketing is shifting in ways that many people don’t appreciate.
• [01:25] When we started, not a lot of people were doing content marketing, but now there is too much content.
• [02:10] Google ranks content based on quality and newness.
• [03:00] Neil has been doing a lot of live videos lately.
• [03:35] One piece can become ten thanks to content repurposing.
• [04:45] Leverage an omni-channel approach.
• [05:00] Leverage the personal approach, as well.
• [05:48] In 2020, voice search will be 50% of all searches.
• [06:30] Machine learning is also on the rise.
• [07:00] That’s it for today!
• [07:07] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #904, we discuss whether marketing is actually an engineering problem. Tune in to hear our verdict.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Is Marketing Really Just Marketing?
• [00:40] There is someone from Pinterest who talks about how everything is just an engineering problem.
• [00:50] Isn’t marketing just another engineering problem?
• [01:14] Who would be better at marketing: a person or a machine?
• [01:35] Marketers are also the people that come up with ways to automate marketing.
• [02:10] If you look at Google, it was created by Engineers.
• [02:25] Engineers are the ones solving a lot of problems.
• [02:35] People that are running marketing nowadays are “growth hackers”.
• [03:00] Dropbox grew through a referral program.
• [03:30] Eric and Neil need Engineers to help them with their marketing solutions.
• [04:20] Marketing is really just an engineering problem.
• [05:15] How can someone learn to be more creative?
• [05:30] Draw inspiration from different areas/industries.
• [05:48] That’s it for today!
• [05:52] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #903, we discuss how to recover from an algorithm update. Tune in to hear how you can prevent your traffic from going on a permanent decline.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: I Got Hit by a Google Algorithm Update and I Can't Recover
• [00:54] If your traffic isn’t going back up, you need to diversify.
• [01:08] Try different forms of SEO (YouTube).
• [01:20] An omni channel approach is so important.
• [01:47] It’s helpful to be paranoid as a business owner.
• [02:01] Once you get one channel working, move on to the next best channel.
• [02:35] Once you have diversified, you can afford to take more risks in the future.
• [02:51] You used to be able to achieve success through one channel, but times have changed.
• [03:31] The average millionaire has 7 revenue streams.
• [04:20] Neil has 13 revenue streams.
• [04:52] Be hungry and paranoid.
• [04:54] That’s it for today!
• [04:59] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #902, we discuss how to meet millionaires. Tune in for tips on how to ingratiate yourself with the wealthy.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Meet Millionaires
• [00:41] Millionaires go to events that have a cost associated with them.
• [00:54] A lot of millionaires go to Summit.
• [01:15] TED attracts a lot of wealthy people.
• [01:53] Eric likes to plan out what events he is going to attend each year.
• [02:10] He is going to an EO University event in Portugal.
• [02:23] If you just try to meet them just for the sake of meeting wealthy people, you will be unsuccessful.
• [02:45] You will attract people with money if you offer solutions they may not have thought of.
• [03:13] Don’t charge for advice or services, just offer your help.
• [03:33] Neil met a wealthy guy by helping him for free for over a year.
• [04:30] You have to understand why people befriend each other.
• [04:45] Connect on your common interests.
• [05:18] Provide value and go deep.
• [05:25] Treat millionaires the same as you would anyone else.
• [06:09] That’s all for today!
• [06:13] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #901, we discuss how to control Page 1 of Google’s search results. Tune in to hear how you can dominate.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Control Page 1 of Google (Not Just Rank #1)
• [00:38] Why not rank #1 and #2?
• [00:52] Neil’s stamp occupies both Quicksprout and Neilpatel.com, so he has twice the authority in the rankings.
• [01:10] Ranking 0 means you can occupy the answer box.
• [01:32] A lot of this comes down to title tags. Google looks at who is generating clicks.
• [02:00] Use Clickflow to check your pages and run A/B tests.
• [02:15] Don’t duplicate your content. It can be similar, but not the same.
• [02:33] This will also help when cross-linking.
• [02:52] 8 out 10 will read your headline, only 2 out of 10 will click through and read the rest.
• [03:05] If you don’t want to spend money on Google Ads, you can remarket for search ads.
• [04:04] Consider creating multiple sites.
• [04:15] This includes social profiles and guest-posting.
• [04:30] Buffer grew through guest-posts.
• [05:22] Having a few competing sites is a lot of work/upkeep.
• [05:32] Remember to update your content.
• [06:00] Use Ahrefs Link Intersect, as this will show you everyone who links to your competitors, but not your site.
• [06:15] That’s it for today!
• [06:23] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #900, we discuss how to do SEO without building links. Tune in to hear what other types of SEO you can do.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How You Can Do SEO Without Build Links
• [00:40] If you have a good product, you don’t have to fight for links, content, or attention.
• [00:56] Ubersuggest is popular in and of itself. Link building wasn’t necessary.
• [02:06] Use Ahrefs or SEMRush to see how your site and keywords are ranking.
• [03:00] Leverage social sites to get more press.
• [03:15] Reddit has subreddits for everything and is a great resource.
• [04:18] Our sites already have domain authority, so our tactics will be different.
• [05:00] Eric’s team is planning to create more products and sites that are practical.
• [05:56] There are paid tools that have more features than Ubersuggest, but they aren’t free!
• [06:11] That’s it for today!
• [06:15] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #899, we discuss how to self-motivate. Tune in to hear how you can stay motivated each and every day.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Self-Motivate
• [00:55] If you’re truly passionate about your product, it will keep you motivated.
• [01:13] Do what you love, so it never seems like work.
• [02:05] With each new project/domain, Eric learned something new.
• [02:46] As long as you’re improving over time, you will eventually reach your goal.
• [03:25] When Neil worked on projects he hated, he wasn’t motivated.
• [03:44] Enjoy what you’re doing, because money isn’t enough of a motivator for most people.
• [04:00] If you need more money, cut back on things in your personal life.
• [04:15] Read the book, Scaling Up.
• [05:10] Figure out what is important to you and frame your life around that.
• [05:23] That’s it for today.
• [05:29] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #898, we discuss a day of the life of a new SEO. Tune in to hear what we did when starting out.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Day in Life of a Newbie SEO
• [01:05] Eric made Light Show Videos and thought the site was going to be a hit.
• [01:30] He thought people would want to see laser light shows from music festivals.
• [01:48] He did keyword research and found high volume keywords.
• [01:58] Then he created content by finding YouTube videos of light shows and writing about them.
• [02:32] He then started reaching out to similar sites and got a few cross-links.
• [02:50] He ranked #1 for keyword “light shows”, but he found that he wasn’t making money.
• [03:20] Neil created a job board, but he wasn’t getting any traffic.
• [04:08] He also did outreach and tried to make connections.
• [04:23] After changing his email template, he got 1 response.
• [04:41] It takes a lot of fine tuning to be successful.
• [05:20] Double down on what works.
• [05:33] Don’t just focus on traffic, remember to track revenue.
• [05:57] That’s it for today!
• [06:02] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #897, we discuss raising money through Angel Investors. Tune in to hear how you can get your business initial funding.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Find an Angel Investor
• [00:34] Go to AngelList.
• [00:45] This is the easiest way to get started.
• [00:52] Eric just raised his original money through friends and family.
• [01:10] Eric only asked other entrepreneurs, so it wasn’t as awkward.
• [01:17] Y Combinator Safe Note is a simple agreement for future equity.
• [01:34] It took him 2 weeks to raise $100,000.
• [01:51] Find relevant investors (those who understand your field).
• [02:18] You have to be ok with getting a “no”.
• [02:40] Look up how other major businesses raised money.
• [03:30] When raising money through Angel Investors, make sure your pitch is solid and contains all pertinent information investors would want to know.
• [04:20] Don’t just go through the motions.
• [04:49] If you don’t have a solid business network, go to conferences to build one.
• [05:27] You can also put your product up on Product Hunt, as a lot of VC’s check out that site.
• [05:29] That’s all for today!
• [05:33] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #896, we discuss Facebook ad hacks. Tune in to hear the 7 hacks that will help you crush 2019.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: 7 Facebook Ad Hacks That'll Crush it in 2019
• [00:33] 1: Run Messenger ads, as they are inexpensive.
• [01:07] 2: Turn off Instagram ads when running Facebook ads.
• [01:22] You will get the lowest ROI on Instagram.
• [01:35] 3: The story ads are performing well, so try one before they become too popular.
• [01:48] 4: Make remarketing videos.
• [02:00] 5: Facebook has an A/B testing option that you should try.
• [02:18] 6: Click on your competitors “Info & Ads” link that will help you compare stats.
• [03:31] 7: Don’t just duplicate your ads.
• [03:50] Share one page post and stop splitting social stats.
• [04:20] That’s it for today!
• [04:26] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #895, we discuss useful YouTube ad hacks. Tune in to hear which hacks will help you crush 2019.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: 7 YouTube Ad Hacks That'll Crush it in 2019
• [00:35] 1: Make an offer with a countdown.
• [01:00] 2: Use YouTube to drive people to another video, instead of your site.
• [01:30] This is a less expensive CPA.
• [01:43] 3: Use a tool like TootBuddy, which allows you to find your tag rankings and other useful stats.
• [02:11] 4: Drive ads to your videos for higher engagement.
• [02:41] 5: Use videos for retargeting.
• [02:52] Cram your message in as quickly as possible.
• [03:18] 6: Drive ads to a sort of “choose your own adventure”.
• [03:40] The options allow the customer to customise their experience.
• [03:53] 7: Custom Intent Audiences are great ways to target the right customers based on search history.
• [04:31] That’s it for today!
• [04:38] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #894, we discuss the best conversion hack. Tune in to hear how you can turn visitors into leads.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The Number 1 Hack to Converting Visitors into Leads
• [00:38] The company Groove had a business called, “Crew”. Crew had a quiz called, “How Much to Make an App?”
• [01:00] Quizzes tend to increase conversions.
• [01:20] The Ask Method is about the method of uses questions and quizzes to increase sales.
• [02:15] Try Lead Quizzes and Outgrow to create quizzes.
• [02:32] Make sure your questions provide value to your visitors.
• [02:52] When it comes to leads, there are various ways to follow up.
• [03:05] Eric uses email to follow up.
• [03:32] Neil likes to schedule phone calls with leads.
• [03:48] That’s all for today!
• [03:51] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #893, we discuss the secret to Facebook marketing. Tune in to hear the secret to Facebook’s algorithm.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The Secret to Facebook's Organic Algorithm
• [00:38] Everyone thinks it’s about getting likes and shares.
• [00:56] There is no way to guarantee that everyone will see status updates.
• [01:15] Focus on getting the highest number of comments on your posts. Facebook values comments.
• [01:50] The key is asking the right question.
• [02:50] The whole purpose of social networks is to be social.
• [03:20] Be creative.
• [03:40] Don’t forget to engage with people yourself.
• [04:10] That’s it for today!
• [04:16] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #892, we discuss the marketing strategy you need to try. See what you can change up in 2019.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: You Have to Try This Marketing Strategy in 2019
• [00:40] The Blue Ocean Strategy assumes that a red ocean means blood in the water (a lot of competition), whereas a blue ocean means less competition.
• [01:30] Hubspot got into the CRM space a few years ago.
• [01:56] They coined the term “inbound marketing”.
• [02:42] The web is changing.
• [03:10] Infrastructure and engineering are easy now, because of AWS and being less costly.
• [03:15] Freemium is a way to separate yourself from the crowd.
• [04:22] Start in the blue ocean before diving into the red.
• [04:55] Content marketing is hard to get into, because so many people are doing it.
• [05:15] Find alternative content outlets.
• [05:55] Be consistent and your fans will find you
• [05:59] That’s it for today!
• [06:03] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! 

In episode #891, we discuss content marketing hacks. Tune in to hear hacks that will help you crush it in 2019.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: 7 Content Marketing Hacks That'll Crush it in 2019
• [00:36] 1: The Skyscraper Technique.
• [00:49] Producing posts or videos better than the top ranked results. Google the method.
• [01:19] 2: Take your most popular content and update it.
• [01:41] Improving content will keep your rankings up.
• [02:00] 3: Stand out from everyone else. Find ways to be different.
• [02:44] 4: Don’t solely focus on text-based content.
• [03:12] 5: Have an omnichannel approach.
• [03:28] Google the Content Reusage Framework to give you some guidance on this.
• [03:55] 6: Use Clickflow to A/B test your headlines.
• [04:08] 7: Do keyword research with Ubersuggest.
• [04:50] That’s it for today!
• [04:55] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #890, we discuss social media hacks. Tune in to hear which hacks will help you crush 2019.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: 7 Social Media Hacks That'll Crush it in 2019
• [00:33] 1: Have an omnichannel approach.
• [01:18] 2: Use the “Info & Ads” button on Facebook, this will help you see the ads a given person is running.
• [01:35] 3: Do live streams.
• [01:57] 4: Encourage comments and respond to them.
• [02:30] 5: Collaborate with others who have similar audiences.
• [03:45] 6: Remarket everyone who didn’t check out on various social sites.
• [04:05] 7: When running ads on YouTube, make sure you split your ads between different channels, so it won’t affect your watch time in the long term.
• [04:19] That’s it for today!
• [04:22] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #889, we discuss 7 SEO hacks. Tune in to hear how you can crush it in 2019.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: 7 SEO Hacks That'll Crush it in 2019
• [00:35] 1: Have a sidebar within your blog and link to your cornerstone content.
• [00:55] 2: Don’t forget about footer links.
• [01:05] 3: Take the terms for which you rank and use a keyword research tool. Find the long-tail phrases and put them into the page that is ranking.
• [01:50] 4: Amazon Polly will help you increase dwell time on your site.
• [02:15] 5: Build a brand.
• [02:30] Make sure people return to your site to build a strong brand.
• [02:58] 6: Our mutual friend has a Wordpress Plug-in called YouTube Subscribe. Use this to embed other people’s videos, but have the subscribe button link to your channel.
• [04:30] 7: Don’t forget about YouTube SEO.
• [05:10] This will ensure that your video will rank.
• [05:20] That’s it for today!
• [05:23] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #888, we discuss Google Ad hacks. Tune in to hear how you can crush it in 2019.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: 7 Google Ads Hacks That'll Crush it in 2019
• [00:45] 1: Custom-intent audiences.
• [01:01] Anyone searching for “red shoes” can get a red shoes ad.
• [01:20] The CPA is low.
• [01:30] 2: Create a remarketing video for all the people that didn’t check out.
• [01:50] Do an opposite pitch in this video.
• [02:10] 3: Don’t forget to connect your YouTube ads with analytics.
• [02:50] 4: Stop driving people back to the same landing page.
• [03:27] 5: Don’t forget about CPA bidding.
• [03:42] Once you get a few conversions, switch your bid amount.
• [04:15] 6: Run ads on Gmail.
• [04:35] 7: Don’t forget about Google Display Network Responsive Ads.
• [04:55] Have a responsive image.
• [05:05] That’s it for today!
• [05:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #887, we discuss the marketing lessons you can learn from Fortnite. Tune in to hear what they did to become so successful.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: 7 Marketing Lessons You Can Learn From Fortnite
• [00:40] Fortnite is free to play.
• [00:55] Freemium is a great way to entice people.
• [01:12] Acquire the volume first, then collect revenue.
• [01:30] You don’t have to be perfect right off the bat.
• [01:40] Adapt and add new things later.
• [02:08] Fortnite has taken elements from other games.
• [02:41] They use channel-based marketing.
• [03:55] Don’t forget to engage with your community.
• [04:25] Especially talk to the most popular people in your community.
• [04:49] There’s no such thing as bad press.
• [05:05] Neil has gotten bad press before, but it didn’t matter. Their traffic went through the roof.
• [05:35] Fortnite allows cross-platform play.
• [06:10] When you allow for that, you allow for a bigger community.
• [06:16] That’s it for today!
• [06:20] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #886, we discuss what you can learn from the Chinese. Tune in to hear why “copying” isn’t a bad thing.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: What You Can Learn From the Chinese About Business
• [00:35] Eric has been reading a book AI Superpowers.
• [00:54] As China was becoming a big world power, they had a lot of catching up to do when it came to the internet/technology.
• [01:15] So, there was a lot of copying.
• [01:28] Look at what other people are doing and out-execute them.
• [02:05] Copying caught them up, but now they are the innovators.
• [02:20] The Chinese don’t just work five days, 9-5.
• [02:35] If you love what you’re doing, you won’t get burned out.
• [02:50] You don’t need a life.
• [03:10] The Chinese work 9am-9pm, 6 days per week.
• [03:33] Eric and Neil work 7 days per week and they don’t get burned out.
• [04:15] Even in America, copying is becoming more acceptable.
• [04:45] All the apps with “Stories” copied Snapchat.
• [05:25] Noah Kagan copied a lot from HelloBar.
• [06:00] WeChat is a powerful app.
• [07:03] Leverage the best concepts and apply them to your business.
• [07:26] That’s it for today!
• [07:34] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #885, we discuss how sending fewer emails will actually generate more traffic. Tune in to hear why you should send fewer emails.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How Sending Fewer Emails Will Generate You More Traffic
• [00:40] Gmail and other providers all have filtering systems in place.
• [01:30] Stop emailing people who do not open your emails on a regular basis.
• [01:45] Mailchimp will help you figure out which people to cut from your list.
• [02:25] Convertkit has tools that will help you with this, as well.
• [02:54] Look at your email list and make sure you’re not sending emails to a general account and prune any of those addresses from your list.
• [03:45] Email isn’t dead yet, so it’s important to look at this!
• [03:49] That’s it for today!
• [03:53] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #844, we discuss how to start the year off strong. Tune in to hear what you can do to have a solid 2019.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Start Off Strong in The New Year
• [01:03] Eric likes to look over his year and see what worked and what didn’t.
• [02:15] Neil wants you to have three weekly marketing meetings (Monday, Wednesday, and Friday).
• [02:25] Your team can keep reflecting on the past week and what they could improve.
• [03:00] Team members should submit ideas and then implement them each week.
• [04:20] Block off time for different tasks.
• [05:50] Take different elements of our ideas that resonate with you and put them into play.
• [05:57] That’s it for today!
• [06:01] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #883, we discuss the one thing you have to do to dominate in the Google rankings. Tune in to hear how you can succeed.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: You Have to Do This in 2019 if You Want to Dominate Google
• [00:34] Branding is so important.
• [01:02] If you have a strong brand, Google will rank you higher.
• [01:10] Check your ranking with Google Trends.
• [03:13] The only way to build a brand is to be omnipresent.
• [03:33] You have to market in all aspects, but you have to stick with it for years to be successful.
• [04:25] Coca-Cola took years before they were the hit brand they are today.
• [04:50] Be methodical and see what resonates with your audience.
• [05:06] That’s all for today!
• [05:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #882, we discuss which SEO strategy you shouldn’t ignore. Tune in to hear how you can beat everyone to the punch with this newer form of SEO.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: If You Ignore This SEO Strategy You've Already Lost
• [00:35] The big trend right now is YouTube SEO.
• [01:06] The one thing that isn’t competitive right now is YouTube SEO.
• [01:45] On YouTube there isn’t a long waiting period to achieve results.
• [03:00] Put your ads on a different channel, so it doesn’t affect your watch time.
• [03:25] Optimize your video by putting keywords in the description and title.
• [03:40] Include a transcript via an SRT file.
• [03:51] Rev is helpful for this task.
• [04:48] Tube Sift is helpful for searching keywords.
• [05:15] Consider your thumbnail image and make sure it is click-worthy.
• [06:10] That’s it for today!
• [06:14] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #881, we discuss what no one tells you about content marketing. Tune in to hear what you need to know about keeping traffic up on your posts.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: What No One Tells You About Content Marketing
• [00:35] The key isn’t just writing new content and promoting it.
• [00:55] You have to update your old content.
• [01:07] Kill off your irrelevant content.
• [02:05] Have a methodical process for updating and repurposing your content.
• [02:30] Eric’s team kept adding paragraphs to old content that was doing well and each time they added new copy, visits jumped up significantly.
• [03:37] You should be evaluating your content once per year, but ideally once every few months.
• [04:09] That’s it for today!
• [04:13] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #880, we discuss how you can sell anything on Facebook and Instagram. Tune in to hear our methods for selling on social sites.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Sell Anything on Facebook and Instagram
• [00:35] Eric has been doing ads for consulting and software on Facebook and Instagram.
• [01:05] On Instagram story ads, people are encouraged to swipe up for more info.
• [01:12] They are then led to a landing page, where they can opt-in to emails.
• [01:17] After that, they get to see the training video.
• [01:15] Once they have done that, they can fill out an application and then they schedule a phone call through Schedule Once.
• [01:55] Build a connection with people before you pitch them.
• [02:20] Send people to pre-sales pages.
• [02:40] Don’t be shady.
• [02:50] If you can get guest posts on sites like the Huffington Post, this will drive traffic to your site.
• [03:15] If people go to an authoritative site, they will trust your products or services.
• [04:30] Videos are easier, cheaper, and you have to make people jump through fewer hoops.
• [05:25] That’s it for today!
• [05:28] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #879, we discuss the truth about content marketing success. Tune in to hear how you can be successful in the long term.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The Truth About Content Marketing and Success
• [00:33] Everyone is trying to come up with viral content, but viral content won’t perform well in the long run.
• [00:55] It’s better to create evergreen content.
• [01:15] A guy on Shark Tank went viral and couldn’t meet demands, because they didn’t have enough product.
• [01:45] He bought more inventory, but then couldn’t sell all of it, because the moment had passed.
• [02:12] Once you get one channel working, start building out to become omnipresent.
• [03:04] Everytime we have tried creating viral content, it never works.
• [03:40] You have to spend more time and effort to build a brand.
• [03:56] That’s it for today!
• [04:00] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #878, we discuss what we did when our Google traffic tanked. Tune in to hear how we kept our businesses up and running.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Here's What I Did When My Google Traffic Tanked.
• [00:38] Google is always going to win, no matter how hard you try.
• [01:00] We don’t rely on one channel and neither should you.
• [01:10] When generating leads, Eric will send out more email blasts, videos, paid ads, etc.
• [01:55] It’s important to diversify.
• [02:15] Neil’s team lost a lot of traffic, because they hid a lot of content behind an iframe. Their traffic dipped 25%. This was before Google could read iframes.
• [03:12] When you are omnipresent, you are just running good defense.
• [04:00] Don’t just look at the days your traffic dipped, go back 30 days to see what could have caused the dip.
• [04:13] That’s it for today!
• [04:20] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #877, we make our marketing predictions for 2019. Tune in to hear what’s to come!

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Our Marketing Predictions for 2019
• [00:45] Everything is moving to live video.
• [01:00] If you create YouTube or Facebook videos, you will get more social engagement.
• [01:36] Really sophisticated AI is a long way off, but it’s getting better each year.
• [02:20] Machine learning and AI will one day make SEO a lot easier.
• [02:55] SEO will evolve in 2019.
• [03:15] Repurpose old content in an attempt to remain omnipresent.
• [04:30] Marketing is becoming a lot more expensive.
• [04:45] Free products and services are going to be big this coming year.
• [05:33] Google Profitwell’s Product Led Growth study.
• [05:55] That’s all for today!
• [05:58] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #876, we discuss how you can craft an irresistible headline. Tune in to hear our tricks for great headlines.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Craft an Irresistible Headline
• [01:05] 8 out of 10 people will read your headline, 2 out of 10 will read the rest of the copy.
• [01:40] Don’t bait people, instead survey people using Survey Monkey.
• [02:25] David Ogilvy, the father of advertising, said 80 cents of the dollar is spent on the headline.
• [03:00] Have a hook.
• [03:12] Swiped has some of the best copywriters in the world, so draw inspiration from them.
• [04:18] Run an A/B Split Test using variations of the title.
• [05:22] Keep your hook the same, but change a small element of it to target different people.
• [05:28] That’s it for today!
• [05:33] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #875, we discuss 7 landing page hacks. Tune in to see which ones you should test in 2019.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: 7 Landing Page Hacks to Test in 2019
• [00:35] 1: Using a tool like Landbot to make a conversational landing page.
• [00:51] If you want an example of this, go to the Marketing School site.
• [01:15] 2: Have them schedule a call right after you collect the lead (using Schedule Once).
• [01:40] 3: Write concise copy.
• [01:54] Swiped has good examples of this.
• [02:10] 4: Do the opposite of what everyone else is doing.
• [02:30] Right now, people are using Google Sign-in. Try doing something else that helps assuage people’s privacy concerns.
• [03:21] 5: Post a video on your landing page.
• [03:44] 6: Create a longer landing page.
• [04:15] 7: Incentivize people.
• [04:52] That’s it for today!
• [05:00] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #874, we discuss key marketing lessons we learned from the Red Bull vs. Monster Energy beverage war. Tune in to hear what lessons can be derived from this story.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Key Marketing Lessons Learned From Red Bull Vs. Monster Energy Drink
• [00:55] Red Bull isn’t just a drink, but a brand.
• [01:03] A few years ago, they had a man ride a balloon near the Earth’s atmosphere and jump.
• [01:26] Red Bull got $100 Million in earned media from this stunt and their stock price jumped 7%.
• [01:40] Red Bull focuses on a simple product and extreme marketing.
• [02:00] Red Bull is all about building a community.
• [02:45] They love putting their logo on cars, teams, etc.
• [03:15] Monster is smaller. They came from Hanson Juices.
• [03:45] They rebranded from Hanson Energy to Monster Energy.
• [04:05] Red Bull owns 43% of the market share, while Monster owns 39%.
• [04:15] What works for one, may not work for another.
• [04:30] Consider that what works for your competitors may not work for you.
• [04:35] Use last-mover’s advantage: find the gaps in the market and fill them in.
• [05:20] 5 Hour Energy Drink looked at the market and filled in the gaps.
• [05:40] 5 Hour Energy is marketed towards 9-5er’s.
• [06:00] That’s it for today!
• [06:05] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #873, we discuss a simple hack to generate more visitors. Tune in to hear how you can increase your traffic and social media presence without spending money.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: A Simple Little Hack to Generate More Visitors (Without Spending on Ads)
• [00:40] Get your employees and team members to promote your products and content on social media.
• [02:04] You are earning views without having to pay for them.
• [02:25] Trade social media favors.
• [03:12] Eric’s team upvoted or liked his LinkedIn content and it helped promote his post.
• [04:30] This tactic has helped put people on the map.
• [05:01] That’s all for today!
• [05:05] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #872, we discuss Eric’s marketing plan for the new year. Tune in to hear Eric’s tactics for success in 2019.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Our Master Marketing Plan for the New Year (Part 2)
• [01:01] Eric’s traffic is currently around 200,000/month.
• [01:05] Just a couple of years ago, they were only at 4000/month.
• [01:25] What has been working is constantly upgrading and repurposing content.
• [01:45] It’s important to be omnipresent, so his team will be doing live videos soon.
• [02:08] They’re going to test sponsoring live events, as well.
• [02:25] Eric is sponsoring the Growth Marketing Conference.
• [03:00] Eric will not be giving software away. He’s targeting mid-market to enterprise businesses.
• [03:30] Eric’s team doesn’t make YouTube videos yet, but they plan to do that moving forward.
• [03:50] Ask yourself “What can I start doing?” and “What can I stop doing?”
• [03:55] Asking yourself these questions will help you succeed in the new year.
• [04:00] That’s it for today!
• [04:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #871, we discuss Neil’s master marketing plan for the new year. Tune in to hear what Neil plans to do in 2019.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Our Master Marketing Plan for the New Year (Part 1)
• [00:35] On this episode, we’re going to discuss Neil’s master marketing plan.
• [01:01] Marketing is heavily saturated.
• [01:22] Neil intends to blog more, podcast, and make YouTube and live videos.
• [01:45] He intends to release more free software.
• [01:57] If he can gobble up market share, he can figure out how to monetize those users.
• [02:20] The main part of his plan is as follows: release SEMRush features, BuzzSumo features, and a Moz-like SEO Analyzer for free.
• [02:35] He predicts he will reach 3 Million visits per month if he does this.
• [02:55] Neil has already started to do some of this, so it’s already increased his traffic.
• [03:05] That’s it for today!
• [03:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #870, we count out 7 Facebook Ad tips. Tune in to hear some lucrative Facebook tactics.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: 7 Facebook Ads Tips For 2019 & Beyond
• [00:38] 1: Eric’s team starting running Facebook and Instagram Story ads. Original cost per acquisitions was $8-9, but now it’s at $4-5.
• [01:00] You can make quick videos, because they don’t need to be well-produced.
• [01:30] 2: Make your own content, do not use a professional photographer.
• [02:11] Self-produced content converts better.
• [02:33] 3: Use Many Chat or any chat program.
• [02:55] Try to get people to converse on Facebook Messenger.
• [03:44] 4: When you collect a Facebook lead, send them to a Schedule Once page.
• [04:05] This is a great way to schedule calls with leads.
• [04:22] 5: Direct Heroes Instagram bots are great.
• [04:55] 6: Test out different ways to generate sales.
• [05:15] 7: Share and promote content.
• [06:10] That’s it for today!
• [06:18] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #869, we discuss how books can make you more money. Tune in to hear how a book can increase your sales numbers.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How Books Can Make You More Money (Even if You Don't Read Them)
• [00:40] Frank Kern was able to make money from books by giving one away.
• [00:52] Book funnels work.
• [01:10] Even though the buyers only pay for shipping, your costs will still be low.
• [01:20] However, you won’t make much back.
• [01:34] You recoup costs by getting the buyers to buy from you again.
• [01:45] Keep upselling once you hook them.
• [02:00] Use the book to liquidate your advertising costs.
• [02:35] Russell Brunson has a great book funnel.
• [03:16] Test your back-end offers before offering a book funnel.
• [03:55] Scribe is a company that helps people create and publish books.
• [04:26] The book funnel works best when you’re running ads for it.
• [04:56] That’s it for today!
• [05:00] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #868, we discuss a tactic that the best marketers use. Tune in to hear what you can do to up your game.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The Best Marketers Do This
• [00:40] The best marketers document.
• [01:04] Whatever tactic you’re using, document it so that it’s repeatable for other people on your team.
• [01:35] You won’t know what is working unless you document it.
• [02:22] Eric documents anything he has done two or three times.
• [02:36] Tracking in Google Drive was difficult, so Eric’s team had to come up with alternative solutions.
• [03:00] Create an internal workplace Wiki to track everything.
• [03:45] Looop is a great training option, as is Trainual.
• [04:15] If you are going to document, get the whole company on board.
• [05:03] It’s a chore, but in the long run you will appreciate the work you put into documenting everything.
• [05:50] Make sure you have someone organizing the documentation process.
• [06:04] That’s it for today!
• [06:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #867, we discuss 7 email marketing hacks that you probably aren’t leveraging. Tune in to hear what tactics you shouldn’t take for granted.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: 7 Email Marketing Hacks That You Aren't Leveraging (But Should)
• [00:45] 1: Have a super-signature at the bottom of your email.
• [01:12] 2: Clean your lists.
• [01:40] If you keep sending emails to people who don’t open them, Gmail will push them to spam.
• [02:41] 3: Use Sender Score to see if you are being blacklisted.
• [03:04] 4: Re-send your email to those that didn’t open it (with slight tweaks).
• [03:48] 5: Instead of putting a bunch of links in your email, keep it simple.
• [04:10] 6: Don’t send HTML based emails with templates.
• [05:06] 7: Write nine word emails.
• [05:15] When you do this, it should be right to the point.
• [05:33] It’s a great way to get a conversation started.
• [05:49] That’s it for today!
• [05:52] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #866, we discuss the #1 thing email marketing is supposed to do. Tune in to hear what you should be getting out of your email marketing campaign.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The #1 Job Email Marketing Is Supposed To Do
• [00:35] Email marketing is supposed to get your reader curious enough to continue opening emails.
• [01:15] Neil’s friend from HubSpot believes that once someone subscribes to your email list, they will typically buy right away or within the first 30 days.
• [01:45] Generally, you generate more revenue by getting people to open the first few emails and pitching right off the bat.
• [02:31] Neil likes to drive people to his webinar right from the email.
• [02:50] He feels this generates more immediate revenue.
• [03:35] Ben Settle has an email list called Email Players.
• [03:50] He popularized the idea of “Seinfeld Emails”.
• [04:15] Every Tuesday, Neil writes custom emails to promote his blog posts.
• [04:28] That’s it for today!
• [04:38] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #865, we discuss the one thing you have to do before you start doing SEO. Tune in to hear what your first step should be.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The One Thing You Have to Do Before You Start Doing SEO
• [00:36] Look up your competitors in Ahrefs or SEMRush.
• [00:44] These tools will show you their most popular pages, the terms for which those pages rank, their positions, and total traffic value.
• [01:02] This information will help you determine what you should target.
• [01:45] Once you find one competitor, you can find others using the above listed tools.
• [02:10] When you are looking at information on Ahrefs, you can see the content gap. The content gap is the content that your competitors are covering that you are not.
• [02:36] Use the Keyword Difficulty Tool to see how hard it would be to rank for a given topic.
• [02:50] BuzzSumo will give you an idea of competitors’ social shares.
• [03:10] That’s it for today!
• [03:25] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #864, we discuss 7 hacks to boost your click-through rate. Tune in to hear these quick and easy hacks.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: 7 Quick Hacks to Boost Your Click-Through-Rate
• [00:32] 1: Write a better title.
• [00:55] Try to bring people to the point of sale.
• [01:05] 2: Leverage curiosity.
• [01:20] Try to have a juicy hook.
• [01:52] 3: Improve your meta description.
• [02:30] 4: Use adjectives.
• [02:40] Using words like “effortless” really draw people in. Using descriptors in your titles helps to get people interested in your article.
• [03:25] 5: Make sure you use a good thumbnail in YouTube.
• [04:00] Your thumbnail even matters on Facebook.
• [04:15] 6: Use rich snippets.
• [04:30] There is usually a plugin in Wordpress to help with something like this.
• [04:38] 7: Use a tool like Clickflow or Google Search Console to optimize your click-through rates.
• [05:15] That’s it for today!
• [05:18] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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• Did you enjoy this episode? If so, please leave a short review.

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• Twitter @ericosiu

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In episode #863, we discuss how to do internal linking. Tune in to hear how to do it the right way.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Do Internal Linking The Right Way
• [00:35] Neil has seen people overuse this technique: putting rich anchor text in the footer.
• [01:00] A lot of people put rich anchor text in the footer, but if you overdo that, you will get hit with a penalty.
• [01:25] Be more selective with this particular tactic.
• [01:45] Create content around long-tail phrases.
• [02:25] If you look at Zappos, they structure their site really well.
• [02:45] Each category page leads to further, more specific categories.
• [02:55] This is great, because it has a logical flow that makes it easy for Search Spider to crawl through.
• [03:25] Make sure your sitemap is logical.
• [03:50] Interlinking throughout your content is a successful tactic.
• [04:24] That’s it for today!
• [04:30] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

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• Quick Sprout
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• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

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In episode #862, we discuss a great holiday marketing campaign idea. Tune in to hear how you can run a 12 Days of Christmas marketing campaign.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The 12 Days of Christmas (Marketing Edition)
• [01:10] When Eric was at Treehouse, they did a 12-day giveaway.
• [01:40] They even partnered with other companies to help sweeten the deals.
• [01:52] Use Viper or King Sumo Giveaways to run your giveaway campaign.
• [02:40] Most people use these campaigns to increase revenue, but others use it to gain loyal customers.
• [03:25] That’s it for today!
• [03:31] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

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• NeilPatel.com
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• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

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