Marketing School - Digital Marketing and Online Marketing Tips

In episode #861, we discuss how you can get more search traffic in 30 days. Tune in to hear what you can do to bump up your traffic.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Get More Search Traffic in 30 Days (Without Paying for It)
• [00:35] Everyone has search traffic, but how do you get more really quickly?
• [01:02] Use Google Search Console and look at the pages that are getting the most traffic.
• [01:15] Try Keyword Tool or UberSuggest and type in the keywords that are driving people to your site.
• [01:25] Take the long-tail variations and include them in your copy.
• [02:03] Eric used this technique and has increased his traffic by 20% month over month.
• [02:41] Eric and his team took content that was out of date and updated it!
• [03:05] Use the content re-usage framework to help guide you through the process of updating content.
• [03:50] That’s it for today!
• [04:00] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #860, we discuss 7 last-minute holiday marketing ideas. Tune in to hear 7 great ways to promote your business this holiday season.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: 7 Last Minute Holiday Marketing Ideas
• [00:50] 1: Leverage the 12 days of Christmas.
• [01:02] Each day, you can have a special offer.
• [01:32] 2: Have a special, one day event.
• [02:20] 3: Discount your most popular or profitable items, so you can an influx of traffic and sales.
• [03:08] 4: Have a photo-sharing contest on social media.
• [03:26] Make sure the contest is product-centric and also offer your product as a prize.
• [03:48] 5: The spinning wheel (like Wheel of Fortune).
• [04:07] A prize wheel is a great way to attract people.
• [04:24] 6: Have a gift card bonus.
• [04:34] As an example, for every $100 in gift cards someone buys, offer an additional amount, like $25 for free.
• [05:07] 7: Cross-promote your products and services with another company.
• [05:24] That’s it for today!
• [05:33] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #859, we discuss how to get Sales and Marketing departments to work together. Tune in to hear how to unify these separate teams.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Get Sales and Marketing to Work Together
• [00:38] You will often see the Marketing and Sales departments working against each other.
• [01:15] Figure out what would align both teams.
• [01:40] Neil has found that getting these two teams to work together is hard, unless you have a CRO.
• [02:30] Having a CRO is expensive, so if you can’t afford to hire one, having weekly meetings with both teams will be beneficial.
• [03:35] CRO’s are worth hundreds of thousands of dollars.
• [04:00] If you’re running a small business, you’re going to have to be the glue that keeps these teams working together.
• [04:20] Use the Traction framework.
• [04:27] That’s all for today!
• [04:34] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #858, we discuss why dwell time matters for SEO. Tune in to hear how you can increase your dwell time.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Why Dwell Time Matters for SEO (and How to Increase It)
• [00:36] Dwell time is how long people spend on your page.
• [00:46] Google factors this in when ranking your site.
• [01:05] The longer a visitor stays on your site, the more engaged they are.
• [01:57] Look at your pages with the most search traffic and figure out the highest ranking keywords.
• [02:30] If you make sure that your webpage answers the questions people are searching for, it will increase your dwell time.
• [02:41] A friend of ours has an app called “YouTube Subscribe Bar”.
• [03:00] When you write a post, find a relevant video on YouTube, plug the embed code into the app, and it will not only embed the video, but allow you to post a link to subscribe to your channel instead of the video creator’s channel.
• [03:50] If you’re not sure what people want, make a survey asking them.
• [04:04] That’s it for today!
• [04:20] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #857, we discuss tools that will help you kick butt next year. Tune in to hear which tools are going to help you succeed.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: 7 Tools Will Help You Kick Butt in 2019 & Beyond
• [00:45] Gong can be used for sales and to help coach your team.
• [02:00] Ahrefs Link Intersect lets you compare yourself to three of your competitors.
• [02:40] Loom lets you record your screen.
• [03:06] It will also let you draw on the screen and have a call to action at the end of your video.
• [03:33] EverWebinar will help you create great webinars.
• [04:15] Wirecast allows you to livestream and simulcast your events.
• [04:57] VidIQ is a great video tool that will help you get more views.
• [05:17] Zoom is a great conference call and webinar tool.
• [06:00] This tool is perfect for increasing engagement.
• [06:20] Neil prefers WebinarJam.
• [07:00] That’s it for today!
• [07:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #856, we discuss how to create a marketing plan for 2019. Tune in to hear what things you should think about to help you create a plan.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Create a Marketing Plan for 2019
• [00:48] Traction is a great resource to use and live by.
• [01;05] Use each quarter to plan for the next one.
• [01:55] Use Zoom to meet with your remote team.
• [02:10] Scale up everything that worked.
• [02:35] Think about how to increase lifetime value of customers.
• [03:45] Think about something extreme you can do.
• [03:53] Take something that is working and double down on it.
• [04:07] Think about what to eliminate.
• [04:31] What ideas can you use from other industries and apply it to your business?
• [04:56] What can you steal from competitors?
• [05:12] That’s it for today!
• [05:49] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #855, we discuss how often you should update your content. Tune in to hear how often you should be doing this.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How Often Should You Re-Write Your Content?
• [00:40] Neil goes through his content once per year.
• [01:20] Hubspot has employees specifically for content repurposing.
• [01:45] Problogger is a great place to find some of the best writers to help repurpose your content.
• [02:40] If your traffic dips, you’ll find that if you stay on top of updating your content, you will have fewer dips.
• [03:09] That’s it for today!
• [03:14] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #854, we discuss the one SEO tactic we use, but you probably aren’t. Tune in to hear what you should be doing to increase your traffic.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The One SEO Tactic We Use That You Don't
• [00:45] The one tactic you’re neglecting is upgrading your content.
• [01:15] Take the pages that are getting you the most search traffic and improve the content. This will get you even more traffic.
• [02:05] After Eric upgraded some of his content, it increased his number of visitors by 4x.
• [02:45] People like to link to top ranking pages.
• [03:22] See which of the top keywords you already have and add more of the top-ranking keywords and paragraphs of text that relate to said keywords.
• [04:45] Use Ahrefs to check your keyword rankings.
• [05:17] That’s it for today!
• [05:26] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #853, we discuss the one Twitter tool you have to use. Tune in to hear what vital tool you need to start using.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The One Twitter Tool You Have to Use But Aren't
• [00:36] The tool you should be using is SparkToro.
• [00:44] It will tell you how many of your followers are bots, among other things.
• [01:14] SparkToro checked Trump’s account and found that 61% of his followers are bots.
• [01:22] The tool also gives you a klout score.
• [01:50] We both use Twitter as an immediate news source.
• [02:10] SparkToro also gives you the latest marketing news, as well.
• [02:40] This tool will help you identify your real followers, which is key towards increasing engagement and conversions.
• [03:10] That’s it for today!
• [03:18] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #852, we discuss how long it takes for marketing to start working. Tune in to hear when you should expect to see results.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How Long Does It Really Take For Marketing to Kick In?
• [00:40] In general, no matter what type of marketing channel you’re using, it will take at least three months to a year to see results.
• [01:15] If you can break even in 90-120 days, you’re in good shape.
• [02:12] The thing that takes the longest is branding.
• [03:25] You want to see results months over months.
• [03:40] When testing, cut the things that are losing money and try something else.
• [04:08] The moment you stop optimizing, is when a competitor swoops in and takes your slice.
• [04:35] Have a sense of urgency, but be patient.
• [04:52] That’s it for today!
• [04:57] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #851, we discuss why the majority of your customers won’t come from marketing. Tune in to hear where these customers are coming from.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic:  The Majority of Your Customers Won't Come From Marketing (It Will Come From This)
• [00:50] Create a good product or service and you will gain customers from word of mouth.
• [02:01] People talk about Tesla because it’s like driving a computer. It’s sleek, new, and exciting. This gives them great word of mouth advertising.
• [03:10] They recently announced a new product.
• [03:22] That was enough marketing for them. The buzz has already begun.
• [03:40] Surface advertises a ton, but They don't have to spend as much on marketing because people like them.
• [04:45] They love to use celebrity marketing to do the talking for them.
• [05:05] Be remarkable and people will talk about you.
• [05:20] That’s it for today!
• [05:25] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #850, we discuss whether link building is still relevant. Tune in to hear what you should focus on in 2019.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Should You Focus on Link Building in 2019?
• [00:40] Spend time on it, but don’t let it be your primary focus.
• [01:15] Take an omni-channel approach to marketing.
• [01:35] Moz and Search Engine Land take up most of the listings. Bigger brands take up more space.
• [01:51] Focus on building your brand; the omni-channel approach is key to this.
• [02:45] You won’t succeed immediately.
• [02:55] Creating content and building a funnel will help you gain momentum.
• [03:15] It’s not a numbers game, it’s about quality.
• [04:00] Google doesn’t want to penalize everyone, they want to show the most relevant sites.
• [04:25] Try to do it right and use useful and relevant information.
• [04:45] Some of our podcast information is contradictory, because things have changed over the past year.
• [05:30] Once you have momentum, the site will continue to grow.
• [06:02] That’s it for today!
• [06:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #849, we discuss how you can keep your team up to date with marketing. Tune in to hear how you can stay on top of marketing trends.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Keep Your Team Up to Date With Marketing
• [00:45] Eric went to a conference where he listened to how one company tracks employee progress.
• [01:38] Tweet at Eric if you would want to hear more about tracking employee progress.
• [02:05] Once a source stops broadcasting, they are no longer a reliable source,
• [02:22] Neil’s company does a Lunch and Learn once per week: free food and a seminar.
• [02:45] Create Skype or Slack groups for FYI’s.
• [03:15] The key is just to encourage constant learning.
• [03:45] Eric’s team has a show and tell. Everyone gets 5 or 10 minutes and people vote on who is offering the best information.
• [05:30] Consider lunch and learn events, conferences, and other in-person events.
• [06:00] Figure out what jives with your team members and adapt the learning methods to them.
• [06:11] That’s it for today!
• [06:29] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #848, we discuss how to put on a simple brand building event. Tune in to hear what you can do to help build your brand with a live event.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Put On A Simple Brand Building Event
• [00:35] Last year, we had a Q&A event in LA.
• [01:15] We spent $3000 and made $2500, so we only lost $500.
• [01:30] Start small and be ok with losing money.
• [01:40] It’s important to have the right audience in attendance,
• [02:25] Having the right people will give you a greater ROI.
• [03:26] If you want to speak to the people you want to reach, think about what they would pay, what they would want out of the event, etc.
• [03:50] Most companies generate some amount of business from networking.
• [04:30] If it’s not high-ticket, you will lose money.
• [05:12] If you are small, start small and have just one audience draw speaking at your event.
• [05:53] That’s it for today!
• [05:57] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #847, we discuss how Eric got his podcast banned. Tune in to hear what Eric did and how he fixed the situation.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES

• [00:27] Today’s Topic: How Eric Got His Podcast Banned
• [00:40] Initially, when making Growth Everywhere, there were only a few ways to promote a podcast.
• [01:14] You would see which podcasts your desired audience was listening to and then use the same keywords from those podcasts.
• [01:50] They started cracking down on “keyword stuffing”.
• [02:15] His team realized that they weren’t discoverable to new listeners, so they had to change their keywords.
• [02:36] They also had to reach out to the support.
• [03:08] If you add keywords in the description, but not the title, you will be fine.
• [03:18] That’s it for today!
• [03:21] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #846, we discuss the best SEO tool you haven’t tried. Tune in to hear what tool you need to use every day!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The Best SEO Tool That You Haven't Tried
• [00:34] Ahrefs is the best tool!
• [00:47] There are features you probably aren’t using.
• [00:54] The Link Intersect lets you compare three competitors’ domains to your own.
• [01:30] When someone links to multiple sites in the same industry, they are likely to link to your site in that same industry.
• [02:50] Eric and Neil are probably only using a few features themselves, but they try to make the most of Ahrefs.
• [03:25] Spend time using the Link Intersect and use the data you gain from that.
• [04:31] That’s all for today!
• [04:42] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #845, we discuss what to do when marketing becomes too expensive. Tune in to hear what your best bets are.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: What Should You Do When Marketing is too Expensive?
• [00:36] Each year, the costs go up.
• [00:45] The majority of companies spend the most on Google Adwords and then Facebook ads.
• [01:05] Those channels produce good ROI.
• [01:19] However, the best ROI comes from conversion optimization.
• [01:46] Profitwell is a pricing services company.
• [02:14] Profitwell has discussed how the cost of acquiring customers continues to rise.
• [02:36] They have found that content marketing remains effective.
• [03:25] When leveraging CRO, it’s about improving the lifetime value of each customer.
• [03:47] Clickfunnels will help you maximize your funnel.
• [04:40] It’s rare that people focus on the lifetime value of their customers.
• [04:47] That’s it for today!
• [04:52] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #844, we discuss how you can figure out who is visiting your site. Tune in to hear which tools can help you figure this out and what to do with the information.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Know Every Company That Visits Your Site
• [00:35] Lead Feeder looks at the IP addresses of those visiting your site, which pages they visited, and how long they stayed.
• [00:56] They will often provide a dashboard that shows the contacts and LinkedIn profiles of visitors to your site.
• [01:32] Making sure you are GDPR compliant is important, so talk to a lawyer.
• [01:50] If your goal is to go after the Microsoft’s of the world, reaching out to top execs is extremely difficult.
• [02:10] It’s much easier to approach top level execs at mid-sized companies.
• [03:05] Response rates are much higher at smaller companies.
• [03:15] Make sure you include the use of chat tools like Drift or Intercom.
• [03:30] Clearbit is also a great email tool.
• [03:58] Listen to the Growth Everywhere Drift episode with the VP of Marketing.
• [04:38] That’s it for today!
• [04:41] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #843, we discuss how content marketing will change in the coming year. Tune in to hear how you can get ahead of the trends.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How Content Marketing Will Change in 2019
• [00:50] We are more conscious of doing omni-channel marketing.
• [01:40] Content is most likely old and regurgitated, which affects rankings.
• [02:23] Content marketing is played out.
• [02:45] You have to produce new, cutting edge content or it won’t rank well.
• [03:44] Build good will with live events.
• [04:01] It is so important to build actual relationships with people in order to succeed.
• [04:10] That’s it for today!
• [04:15] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #842, we discuss 7 growth hacks that will help you to drive more sales. Tune in to hear how you can increase your sales rates.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: 7 Growth Hacks That Will Help You Drive More Sales
• [00:33] 1: Full Contact.
• [00:45] At networking events, people still trade business cards. Full Contact takes the information off scanned business cards and helps you organize it.
• [00:58] It works in conjunction with Zapier.
• [01:22] It reduces time spent on data entry.
• [01:28] 2: Gong.
• [01:44] Gong will help you determine how a pitch went.
• [02:05] You can use the data to help optimize conversion rates.
• [02:54] 4: Schedule Once.
• [03:10] This will help you schedule Sales Rep calls and target the correct leads.
• [03:41] 5: Reducing Friction.
• [04:05] The cost per acquisition for a webinar lead was around $12, which is pretty high. It recently dropped to $4.
• [04:20] 6: Integrate with Twilio.
• [04:40] You can send text reminders for scheduled sales calls.
• [05:05] 7: Front.
• [05:15] Once you have people opt in to emails or messages, you integrate Front with Twilio and send text messages and share those conversations with others on your team.
• [06:02] That’s it for today!
• [06:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #841, we discuss how SEO is going to change in 2019. Tune in to hear what is on the horizon for Internet marketing.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How SEO Will Change in 2019
• [00:44] The change is going to regard branding.
• [01:05] Over the last few years, the more links you build, the higher your rankings.
• [01:25] Links are still powerful, but brands rank and retain their rank long term.
• [02:22] If you build a brand, you are virtually indestructible.
• [03:05] To build a brand, you need to engage in many different marketing aspects: SEO, social, content marketing, etc.
• [03:25] You used to be able to build a brand through a single channel, but now you need to leverage every channel you can.
• [03:45] SEO alone doesn’t work as well as it used to.
• [04:15] Eric got a lead that came in through a YouTube video posted on Facebook.
• [04:45] Be patient: you won’t see much action in the first 3-6 months of building your brand.
• [05:08] That’s it for today!
• [05:22] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #840, we discuss what you should do to build an audience. Tune in to hear how you can build a following.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Have No Audience? Do This
• [00:45] Try going live.
• [01:21] Drive traffic to a live video and try to build good will.
• [01:45] You can promote a live stream to your email lists or other social lists.
• [02:01] Social networks push live content.
• [02:20] If you’re going to do live content, use YouTube, Facebook, Instagram, and Periscope.
• [02:52] Live content boosts your engagement numbers.
• [03:45] Retarget the top 5-10% of people that watch your live video.
• [04:50] Brendon Burchard recorded a livestream of an online course.
• [05:15] Afterwards, that video can become a reusable asset.
• [05:30] You can talk about other people’s products and services if it will benefit your audience and help you build your number of followers.
• [06:05] A lot of money doesn’t need to be spent creating live streams.
• [06:27] Wirecast allows you to simulcast live streams.
• [06:55] Neil is going to stop speaking at conferences and only do live streams.
• [07:25] That’s it for today!
• [07:40] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #839, we discuss the secret Instagram weapon no one is talking about. Tune in to hear about this new method of Instagram marketing you need to implement.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Here's The Secret Instagram Weapon No One Is Talking About
• [00:48] Direct Heroes is a chatbot for Instagram.
• [01:00] It works through DM’s.
• [01:25] If you are a brand, you can ask people to DM you and from there, you can set up automatic responses.
• [02:08] On social platforms, the best way to drive conversions is to engage your followers.
• [03:05] Drift has written great content on conversational marketing.
• [03:25] 2% of Eric’s leads are from conversational marketing.
• [04:22] It’s important to use the chatbots to drive people to other content, an email list, or some other aspect of your marketing funnel.
• [05:25] Our tickets are too expensive, so manning chats wasn’t worth our time.
• [06:08] One of Eric’s friend runs a company called LTV Plus. They are chat agents that man your bots.
• [06:46] That’s it for today!
• [06:57] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #838, we discuss ways to make your SEO 10x more effective. Tune in to hear the one thing you may not be doing.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How To Make Your SEO 10x More Effective
• [00:48] Conversion rate optimization is the thing to do.
• [01:35] It’s the one thing in marketing that, while unpopular, is the most effective.
• [02:40] Conversion XL is a great blog for ideas and inspiration.
• [02:46] Conversion-Rate-Experts is another great resource.
• [02:57] Quicksprout is a third resource to check out.
• [03:08] If you are looking for a paid solution, look at Visual Website Optimizer.
• [04:00] Quantitative data will be helpful in determining where you lose people.
• [04:20] Using SurveyMonkey, you can get feedback you wouldn’t get from data.
• [05:35] You’re going to have to run a ton of tests to get statistical significance.
• [06:15] If you don’t have a ton of traffic and you’re in the B2B space, you may not want to optimize for sales, but rather for leads.
• [06:46] That’s all for today!
• [07:14] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #837, we discuss traffic patterns. Tune in to hear why losing traffic is normal.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: What Goes Up Must Come Down
• [00:40] The stock market is having a bad week.
• [00:55[ The SEO market is fluctuating, as well.
• [01:12] Eventually, everyone’s traffic goes down.
• [02:05] There are always cycles in business.
• [02:20] Every marketing channel changes their algorithm.
• [03:00] Keep innovating and trying new channels. Never let your foot off the gas.
• [04:08] Marketing is now an omni-channel industry. There isn’t just one way to do things anymore.
• [04:33] That’s it for today!
• [04:38] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #836, we discuss the appropriate length for blog posts. Tune in to hear how long your posts should be.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Do You Really Need to Write 1890 Word Blog Posts to Rank on Page 1?
• [00:45] Brian Dean is the one who came up with this theory.
• [01:08] Google looks at each industry separately.
• [02:05] You don’t need long form content to succeed.
• [02:40] There a lot of things you can do to rank.
• [02:52] In the B2B industry, longer is better.
• [03:03] B2C, length isn’t as important.
• [03:54] Use SEMRush or Ahrefs to look at the top ten results in your industry.
• [04:11] See what the trend is for length.
• [04:32] That’s it for today!
• [04:40] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #835, we discuss how the Google Search Console can help you avoid a penalty. Tune in to hear how GSC can help you.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How Google Search Console Can Help You Avoid a Penalty
• [00:35] Most people have a drop in traffic at some point.
• [00:50] Large drops indicate a penalty, otherwise, it’s normal.
• [01:03] GSC tells you when you have errors; you will receive emails.
• [01:20] Don’t wait for your traffic to drop, check which the traffic status of your pages on a monthly basis.
• [01:45] Compare the content of top ten ranked sites with yours.
• [02:18] Check the Search Analytics section on GSC, make sure you click CTR, Impressions, and Clicks.
• [02:50] Then go to the “Pages” section.
• [03:00] Look for pages with a high impression count and low click-through rate.
• [03:15] This means you don’t have a good enough title or meta-description.
• [03:30] Low for B2B is below 1% CTR.
• [03:50] When optimizing title tags, click through to individual pages and click the “queries radio” button. This will show keywords and data.
• [04:44] Check to see where you are having page speed issues, as well.
• [04:57] Look at GSC once per week.
• [05:10] Build that into your workflow.
• [05:33] SEO is no longer about building links and optimizing code, it’s about optimizing the user experience.
• [05:39] That’s it for today!
• [05:44] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #834, we discuss how often you should be logging in to Google Analytics. Tune in to hear why checking every day is never a good thing.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How Often Should You Login to Google Analytics?
• [00:55] You can get addicted to checking your stats.
• [01:26] It’s not helpful. Go be productive instead!
• [01:50] If you check everyday, there are diminishing returns.
• [02:35] Take the time you would have spent checking your stats and do something actionable that will generate traffic.
• [03:15] Instead, just sign up for GA alerts.
• [03:50] Make sure you are comparing your stats from today to yesterday or this week to last.
• [04:20] If you have a team, put a dashboard up (mount a TV) and use Cyfe.
• [04:50] That’s it for today!
• [04:54] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #833, we discuss the one SEO tool you aren’t using. Tune in to hear what you should be using and how it will help your business.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The One SEO Tool You Aren't Using But Should
• [00:35] Google Trends is the tool you aren’t using.
• [01:00] When brand mentions go up, so does traffic.
• [01:35] A trusted brand ranks higher.
• [01:45] Google Trends shows how your brand is ranking over time.
• [02:05] Google Trends is just a graph, but you can compare different businesses to your own.
• [03:34] In the title of your blog post, include your brand name.
• [03:45] Write amazing content.
• [04:05] People who spend a lot on video ads have higher trend ratings.
• [04:35] Podcasts or videos build a strong relationship with customers and strengthen your brand.
• [04:51] Use WireCast allows you to simulcast to different live platforms all at once.
• [05:15] Create live streams: It will increase engagement.
• [05:45] This will also help your static content.
• [05:52] That’s it for today!
• [05:57] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #832, we discuss how you can expand your SEO campaign. Tune in to hear how you can target international markets.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Expand Your SEO Campaign Globally
• [00:46] Neil is now targeting various countries throughout the world via his website.
• [01:15] Neil once travelled to an event in Brazil and it convinced him to target that market.
• [02:08] He went after Brazil first because he bonded with the audience from the event.
• [02:25] The second time Nail expanded to another international market, he realized you need people native to that locality.
• [02:56] You can’t just hire translators, you need people on the ground.
• [03:30] Neil gets 100,000 visitors per month from Germany.
• [03:43] Brazil brings in over 230,000 visitors.
• [04:00] When you translate your content, it will take a year to get off the ground in those markets.
• [04:05] Don’t translate all of your content, make sure you curate it for each market.
• [05:19] That’s all for today!
• [05:24] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #831, we discuss how you can market in a brand new industry. Tune in to hear what you can do to kick things off in a new industry.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How Do You Market in a Brand New Industry?
• [01:00] Google is excellent for demand fulfillment.
• [01:15] If a lot of people are looking for a given item, it will be easier to find and thus fulfill that demand.
• [01:32] If it’s a new product, go to Facebook and create content in order to drive traffic and promote your business. Create demand!1
• [01:57] Get people to blog or write articles about you.
• [02:30] Facebook ads work extremely well.
• [02:40] Influencers are key: maybe pay them to talk about or promote you.
• [03:15] Hoverboards blew up because people were instagramming about them.
• [03:30] If you have an email list, barter with a popular influencers. Try to have something to offer.
• [04:10] That’s it for today!
• [04:15] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #830, we discuss the purpose of blogging. Tune in to hear why you should keep blogging.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: What's The Purpose of Blogging if it Doesn't Generate Sales?
• [00:40] It took 3-4 years to generate revenue on Quicksprout.
• [01:15] When Eric came to Singlegrain, they were getting 3000-4000 visits per month.
• [01:20] Now, they are getting around 170,000 visits per month.
• [01:24] It took 2 years to get the ball rolling.
• [01:45] Most clients come from word of mouth.
• [01:55] Blog posts won’t generate leads.
• [02:10] When people link to your content, that will help your domain authority among other things.
• [03:14] Neil's website gets good traffic, but it took him 2 years to get there.
• [03:45] Once you get a good amount of traffic, you will find that there are greater opportunities for leads.
• [04:00] Legion Athletics has done well through promoting content.
• [04:15] Be crafty: use surveys, listservs, etc. to generate leads.
• [04:40] Blog because you can take your blog traffic and direct it towards other pages on your site.
• [04:50] Blogging generates indirect sales.
• [05:25] Hubspot thinks nurturing is useless and doesn’t generate revenue.
• [06:00] Go to Singlegrain and join the email list.
• [06:10] The list has a super-signature.
• [06:30] Neil has recorded a thank you video depending on to which list you subscribe.
• [07:03] That’s it for today!
• [07:15] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #829, we discuss the 7 hacks you aren’t leveraging. Tune in to hear which basic hacks you are overlooking.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: 7 Content Marketing Hacks You Aren't Leveraging (But Should)
• [00:57] 1: After you send an initial email blast, wait 3 days and then go to your email solution (ConvertKit) and resend the email to everyone who didn’t open the first one. Make sure to change the subject line.
• [01:31] 2: Split test your titles and meta-descriptions. Try using ClickFlow.
• [02:05] 3: Use push notifications and get people to opt-in through their browser.
• [02:53] 4: If you want a 16% email opt-in rate, use a spinning contest widget. Try Privy.
• [03:35] 5: Make sure you are putting your name in the title tag.
• [04:45] 6: Remember your root domain.
• [05:12] Leverage internal linking.
• [05:20] 7: Use MobileMonkey to blast out your latest blog posts through Facebook Messenger.
• [05:54] That’s all for today!
• [06:00] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #828, we discuss how to deal with Google’s algorithm. Tune in to hear what you can do if your traffic slows down because of changes to the algorithm.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Deal With Google's Ever Changing Algorithm
• [01:17] When traffic tanks, Neil likes to check Search Engine Roundtable.
• [01:22] Also check out forums like BlackHatWorld to see what the chatter is.
• [01:40] Unless you see huge tanks, there is not much you can do.
• [01:52] The most important thing you can do is diversity your traffic.
• [02:10] This will put you ahead of the game, instead of dealing with problems after your traffic tanks.
• [02:40] When Gmail released the “Promotions” tab, Facebook saw a dip in traffic, because their emails were getting sorted out of the inbox.
• [03:25] CYA and diversify right out of the gate.
• [03:45] Even when things are going well, it can’t last forever.
• [04:18] The people who typically get hit by changing algorithms are people who don’t focus on SEO.
• [04:37] Every year, you should be updating your content.
• [05:30] Look at data from different sources to determine if action is necessary.
• [05:42] Overall, having an omni-channel approach is key.
• [06:00] Don’t just assume you’ve been penalized when your traffic slows.
• [06:11] That’s all for today!
• [06:17] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #827, we discuss how developers drive more traffic. Tune in to hear what they can do that marketers cannot.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How Developers Drive More Traffic Than Marketers
• [00:40] Dropbox and Facebook didn’t grow through paid ads, but through leveraging developers.
• [01:10] The tactics people have used in the past won’t work now.
• [01:20] A new tactic is to create tools.
• [01:32] If you give away a free tool, traffic will increase.
• [01:53] Tools have a cheaper cost per acquisition.
• [02:20] It’s called product-led growth.
• [02:21] Hubspot used to charge for their CRM, but they now have their own chat tool and website grader that they offer for free.
• [03:00] They lock people out from certain features, which is a great tactic.
• [03:20] Get creative. Use design and development as well.
• [03:58] Check out ProfitWell.
• [04:10] They will show you what the cost per customer is or should be.
• [04:33] That’s all for today!
• [04:38] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #826, we discuss if you should sell your business and how. Tune in to hear what you should consider before selling your business and what steps to take in order to do so.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How Much Is Your Business Worth (And How Do You Sell It)?
• [00:40] There are a couple of websites that can help you with valuation.
• [00:48] Digital Exits has different calculators to use.
• [01:07] FEInternational publishes a lot of different content.
• [01:25] If you want to sell your site, but aren’t sure what it’s worth, check out Empire Flippers or Flippa.
• [01:30] These sites will also tell you how much similar sites are worth.
• [02:01] BizBuySell is another great resource.
• [02:12] These sites have a lot of inventory you can check out.
• [02:30] If you have a business that’s worth any sort of money, keep in mind that there is a recession on the horizon.
• [02:55] Ask yourself if you want to sell at the peak and then buy back at a low point.
• [03:21] Adventures is a resource Eric recommends.
• [03:53] Ask yourself if you love your business. If you don’t see long-term potential, go find something you love instead.
• [04:33] Research website brokers to find the right one.
• [04:44] You can also find someone to run your business for you as an alternative.
• [05:00] That’s it for today!
• [05:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #825, we discuss whether you should sell ads on your site. Tune in to hear why this may or may not work for you.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Should You Sell Ads on Your Site?
• [00:50] If you are selling ads on your site, people are leveraging your site and making more money than you are.
• [01:30] Neil used to think ads were useless.
• [01:42] However, his friend who runs Astrology Answers monetizes by selling astrology-related items and ads were great additional revenue.
• [02:21] It’s important to test this out.
• [02:35] Neil doesn’t monetize in India, so ads could be a way to generate extra income without hurting his revenue stream.
• [03:45] Test out ads to see if it will help, but don’t use it as your main source of income.
• [04:10] That’s it for today!
• [04:15] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #824, we discuss why you shouldn’t copy your competitors. Tune in to hear how you can beat the competition without copying their tactics.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Why Copying Your Competition Doesn't Work Anymore
• [00:37] In marketing, things change constantly.
• [01:40] What has worked for others in a given time span, won’t work in the future because it has already been done to death.
• [02:20] Copying means you are not the visionary, you are the follower. This will leave you with an inferior product or service.
• [03:10] Every few months, Google rolls out algorithm updates.
• [03:30] SEO from 10 years ago won’t work today.
• [04:15] If you look at Drift or Intercom, they didn’t copy the competition.
• [04:41] Drift always changes how they launch new features.
• [05:15] Product Hunt didn’t work for Neil as well as it did for Drift.
• [05:40] Always look for new channels and make sure you’re taking an omni-channel approach.
• [06:12] That’s it for today!
• [06:20] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #823, we discuss how you should network with rich people. Tune in to hear how you should court the wealthy.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Network with Rich People
• [01:05] There are a lot of people that want to network with the wealthy.
• [01:20] Typically, if you want to network, you need to figure out what they do for fun or provide some sort of value.
• [02:25] Sometimes, networking can be indirect: you may end up connecting with a friend of the wealthy person you are trying to snag.
• [03:40] We’re speaking in generalities, but obviously, the advice works.
• [04:00] Don’t act like a fanboy, treat rich people like regular people, because they are regular people.
• [05:00] Neil doesn’t get fan attention, but in general if people have questions, he will answer them.
• [05:20] Neil treats everyone the same.
• [05:35] Once someone treats you like you’re different, it’s a turn-off.
• [06:30] Neil had a great experience of meeting someone in an airport.
• [06:50] The person followed up and so Neil followed up in return.
• [07:00] That’s it for today.
• [07:11] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #822, we discuss the one tool that will change your business. Tune in to hear what this new, revolutionary tool is and what it does.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The One Tool That'll Change Your Business
• [00:40] The sales tool is technically for anyone with a team that runs sales or presentations.
• [00:55]  The tool is called “Gong”.
• [01:10] Our mutual friend, Mike, told another friend who told Neil.
• [01:25] Eric heard about it a similar way.
• [01:43] Gong is a sales coaching tool.
• [02:30] It’s impossible to have your VP of Sales sit in on every call. With Gong, this person can search through every sales call and figure out where the issues are.
• [03:07] Gong has a call recorder function that makes this possible.
• [03:22] It helps you train your team in less than two weeks.
• [03:35] It decreases onboarding times.
• [04:10] The tool is not just for managers.
• [04:16] Team members can listen to their own calls.
• [05:30] It’s all about getting the team to review their own work and increase self-improvement skills.
• [05:54] Gong pulls transcripts and points out issues.
• [06:10] It will also show your talk time ratios.
• [06:39] That’s it for today!
• [06:47] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #821, we discuss what you should do if paid ads aren’t working. Tune in to hear how you can fix this failure.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: What Should You Do if Paid Ads Don't Work?
• [00:34] People keep running ads that aren’t working. You don’t need to cut the ads, just pause them.
• [01:01] Just because you spend money, doesn’t guarantee revenue.
• [01:30] Back at Treehouse, Eric paused ads when he first got there.
• [01:50] Pausing campaigns allows you to look at the data and determine what the issues are.
• [02:30] If you are constantly spending, you won’t have time to reflect and ask the right questions.
• [03:20] If your ads aren’t working, use SEMRush and see what your competition is bidding on.
• [03:50] This will give you an idea about what your direction should be.
• [04:40] In most cases, you should be retargeting.
• [04:55] Facebook recently gave you the ability to compare your ads to competitors.
• [05:15] If your Facebook ads stall out, change your ad and messaging.
• [05:30] People have banner blindness.
• [05:36] that’s all for today!
• [05:42] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #820, we discuss how to scale your link building. Tune in to hear what you should be doing to create linkable assets.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Scale Your Link Building
• [00:58] The prerequisite is that you need amazing content.
• [01:10] The first thing you want to do is use BuzzSumo and Ahrefs.
• [01:18] Check keywords for similar content using these tools.
• [01:43] There is another tool called PitchBox: it helps you scale your outreach when it comes to link building.
• [02:05] They show you your targets when reaching out to people.
• [02:16] You can also use ScrapeBox. It will scrape the entire Internet to find everyone who links to other sites and content that is related to your topic.
• [02:40] When mass-emailing, look out for GDPR.
• [02:53] Use Hunter to find emails for the right targets.
• [03:06] Find people who already have popular articles about your topic and use Canva to create an infographic using this information.
• [03:40] HubSpot’s website grader will grade your website.
• [04:00] If you can build a linkable asset, you will get a lot of people linking to your content.
• [04:22] You can try to buy a linkable asset.
• [04:31] Don’t just focus on links, but also social shares.
• [04:42] If you can find other popular blog posts about your topic, find the people who retweeted the post and hit those people up.
• [05:10] Start a conversation about sharing your content.
• [05:29] That’s it for today!
• [05:34] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #819, we discuss tactics for competing in a saturated market. Tune in to hear how you can get an edge over the competition.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Compete in a Saturated Market
• [00:38] Neil recently released version 2.0 of UberSuggest.
• [01:01] I looked at the big players in the space and found that most of the major players aren’t making a ton of money.
• [01:19] Moz is making around 50 Million, Ahrefs is between 30-100 Million, and SEMRush is between 50-100 Million.
• [01:39] Google does over 100 Billion in ad revenue.
• [01:50] I found their models were all wrong, so I just released it all for free.
• [02:30] When you’re in a saturated market and there is no clear winner, you take the best of what everyone is doing.
• [03:00] Most people don’t use all the features from each service, so take the best ones.
• [03:40] The main differential in Neil’s product is that it is user-friendly and free.
• [04:15] Learn from what other people are doing.
• [04:45] My goal is to build an all-in-one marketing suite that helps others generate traffic. I’m not trying to compete with other SEO software.
• [05:15] Version 3.0 will allow you to put in a URL and it will tell you what the top pages, keywords, traffic, and will break it down by region.
• [05:28] That’s it for today!
• [05:34] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #818, Eric and Neil discuss how often you need to adjust your on-page SEO. Tune in to hear how attentive you should be regarding this matter.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How Often Do You Need to Adjust Your On-Page SEO?
• [00:40] Neil hasn’t updated in over a year.
• [01:00] You should probably adjust once per quarter.
• [01:15] Eric and Neil are too controlling, which means they didn’t make the time to get to it, because they are determined to do it themselves.
• [01:50] Neil optimized his own website.
• [02:00] He doesn’t typically set dates to optimize his SEO, he does it as he gets Search Console errors.
• [2:35] If your on-page SEO is solid, you don’t need to change it, but you should run tests.
• [03:12] Optimize your title tags using Clickflow.
• [03:30] When you do it manually, you don’t get reminders.
• [03:55] Most people don’t look at their on-page SEO until they get slapped by a Google update or their traffic drops off.
• [04:08] The messiest sites have the worst on-page SEO.
• [05:21] Check out the product Neil prefers to the WP Engine.
• [05:37] That’s all for today!
• [05:41] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #818, we discuss steps to scaling your content marketing. Tune in to hear each step you need to take to make sure your content ranks.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Scale Your Content Marketing
• [00:48] Step 1: Find an editor who can manage writers and come up with good topics. Check out ProBlogger.
• [01:18] Step 2: Go out and hire writers. The editor may be able to help with this.
• [01:36] Always hire the editor first.
• [01:48] Step 3: Have the writers submit topic ideas.
• [02:15] Remember the Content Reusage Framework.
• [02:30] Step 4: Hire someone who helps with promoting.
• [02:48] Step 5: Come up with rubrics for content guidelines and promotion.
• [03:02] Once you have a system or guideline, there will be a consistent voice, tone, and format for your blog.
• [03:30] Once again, reference the Content Reusage Framework to repurpose your work.
• [04:03] Step 6: Have a content calendar.
• [04:15] Once the content is out, you promote it. All of this should be in the calendar.
• [04:52] That’s it for today!
• [04:56] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #816, Eric and Neil discuss how to build a 6 figure software business in under a year. Tune in to hear the secrets to their successes.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Build a 6 Figure Software Business in 10 Months
• [00:36] Eric has created a software company called ClickFlow. Clickflow takes Google Search Console data and will then tell you how many people are clicking on your title.
• [01:05] Clickflow helps you A/B test your title tag in order to get the max amount of clicks.
• [01:20] Clickflow is a subscription service that charges monthly or annually.
• [01:27] They are now making six figures in less than ten months.
• [2:00] Eric didn’t have a built-in audience to leverage. He achieved his goals with hard work.
• [02:20] He did a lot of cold outreach.
• [02:30] He emailed people with the subject line, “Feedback”.
• [02:45] He targeted websites he thought would be a good fit and had good rankings.
• [03:02] People actually responded and bought the software off the cold email outreach.
• [03:50] He did hit a small segment of his email list (300 or so) and sent a couple lines in an email and managed to pre-sell $10,000 for the tool.
• [04:20] He used that money to help build the tool.
• [05:15] Eric met one of the Co-Founders of ClickFunnels.
• [05:31] Russell Brunson and Grant Cardone’s TedX talk serves as a webinar.
• [05:47] They also offered software and courses for free or little money.
• [06:00] Bundling the offer makes everything more valuable.
• [06:10] Eric bundled his software and some courses and this allowed the company to make some cash up front.
• [06:50] It’s all about targeting the right audience.
• [07:04] Clickflow has a lower-level price to start.
• [07:20] The majority of their revenue comes from the larger accounts. The smaller accounts churn, because they don’t get that much value from the software.
• [07:50] Large companies like doing annual plans.
• [08:15] Eric landed some large companies through cold outreach.
• [08:22] They use a tool called Outreach, which automates your outreach.
• [09:05] If you use Datanyze, you put in search parameters.
• [09:25] LinkedHelper or Hunter will help you scrape private email addresses from LinkedIn.
• [09:55] Load the emails into Outreach and set up an email sequence.
• [10:50] You don’t need a built-in audience, you just need to do outreach.
• [11:20] That’s all for today!
• [11:37] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #815, Eric and Neil discuss their failed attempts at content marketing. Tune in to learn from their mistakes.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: My Failed Attempt at Content Marketing
• [00:40] Whenever a new game comes out, there are marketers who jump at the chance to write guides for the hottest releases.
• [00:57] Eric was one of those people and when Portal 2 came out, he made a website that served as a guide for the game.
• [01:05] He then decided he was going to write crappy articles and then get a bunch of links from black hat websites.
• [01:27] His traffic spiked, but then after a week, Google caught on to him and his site and traffic ceased.
• [01:44] Neil’s worst attempt at content marketing was creating a form called, “Traffic and Conversion”.
• [01:58] He got hit by a webmaster notification tool that said his content was spammy.
• [02:04] He realized a lot of people were spamming his form, so he cleaned it up.
• [02:11] The lesson he learned was that user-generated content doesn’t rank as well as original, curated material.
• [03:19] It takes time to build a following and a lot of it comes down to promotion.
• [03:31] Content and links are the most important factors of SEO.
• [03:45] You have to figure out how to promote your site, product, content. Etc.
• [03:57] Promotion always matters.
• [04:00] Another of Neil’s failed attempts was with a site “Online Poker Lowdown”.
• [04:05] He ranked on page one for the term “online poker”, but it dropped because there was very little useful information.
• [05:00] Quality matters!
• [05:06] If your content sucks, you will lose your ranking.
• [05:45] Instead of hustling, create content about topics you like.
• [06:19] That’s it for today!
• [06:24] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #814, Eric and Neil discuss what you could learn from Southwest Airlines. Tune in to hear which tactics you should rip from this company.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Ugly Is the New Sexy: What You Can Learn From Southwest Airlines
• [00:50] Titles are key, which is why they titled this episode as such.
• [01:04] Neil tries to avoid Southwest, because he finds they are always delayed.
• [01:40] Eric’s last Southwest flight was delayed and problematic.
• [02:10] When Southwest first launched, they focused on serving three cities in Texas.
• [02:27] It took Southwest three years to get rolling and gain more customers. The first flights were sparsely populated.
• [02:44] The lesson here is to niche down at first.
• [02:54] Southwest has a hub and spoke model of business.
• [03:20] The airline does a lot of layovers, which allows them to ensure fuller flights and better prices.
• [04:15] You can either be efficient or offer exceptional service, but you can’t have both.
• [05:05] Southwest is not the best priced airline, but they have a “cool atmosphere” and free alcoholic beverages.
• [05:45] Optimize for efficiency, but allow for mistakes/refunds.
• [06:15] Think of your business as a funnel and check for leaks.
• [06:42] That’s it for today!
• [06:48] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #813, Eric and Neil discuss conferences and their value for small businesses. Tune in to hear how you could actually lose money attending unless you heed their advice.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Conferences Will Lose You Money Unless You Do This
• [00:35] Most people attend the wrong conferences.
• [00:55] There are conferences where people are paying $20,000 to attend.
• [01:10] Even if you get paid to speak, doesn’t mean you're going to generate an ROI.
• [01:14] The audience may not be the right fit for your company.
• [01:54] If you’re at a conference with lower-level people, they might not be able to close deals with you, as they aren’t decision makers.
• [02:30] If you are an introvert, you have to bring the party to you: throw a dinner and interact with a smaller group of people.
• [02:51] This is a good way to control some of the outcome.
• [03:30] Focus on the smaller events, as it’s much easier to close a deal.
• [03:46] Get cards, get info, and follow up.
• [04:33] Don’t be tacky, throw the dinner just to meet people and make connections. Don’t go for the hard sell.
• [04:54] That’s it for today!
• [04:59] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #812, Eric and Neil discuss how to grow your podcast. Tune in to hear what you need to do to make your podcast a success.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] How We Grew Marketing School to Over 750,000 Monthly Listeners
• [01:10] They promoted the podcast through email blasts.
• [01:26] They begged others to promote through their lists, but you can pay people to promote through their email lists.
• [02:03] The content tilt was that their podcast is about two guys who love marketing.
• [02:25] They haven’t missed a show for two years.
• [02:40] Consider what your spin is, in order to set yourself apart.
• [02:54] Eric and Neil are picky about their titles.
• [03:05] They love to create clickbait-y titles.
• [03:15] Appealing titles help you.
• [03:35] They check out other ideas through BuzzSumo to see what is popular.
• [03:45] They also see what is popular on YouTube.
• [04:18] Before they even record, they start with the title.
• [05:22] They look at their Libsyn stats. This will show you which episodes do well.
• [05:51] Based on this, they know which topics to use in the future.
• [06:05] Apple Analytics is still in beta, but it’s starting to kick out info about podcast performance.
• [06:30] The live event is a great offer to get more listeners.
• [06:57] iTunes lists the last 300 episodes. It’s valuable to post as many as you can.
• [07:32] If you are interested in corporate training, tweet at Eric.
• [07:44] That’s all for today!
• [07:51] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.