Marketing School - Digital Marketing and Online Marketing Tips

In episode #810, Eric and Neil discuss the pitfalls of being an Amazon seller. Tune in to hear how you can avoid losing your shirt.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Amazon Sellers May Go Out of Business If They Don't Do This
• [00:45] Eric went to an Ecommerce conference and Amazon was the talk of the conference.
• [01:00] When it comes to Amazon, there is a lot of “short-termism”.
• [01:20] When you work on Amazon, you do not control the customers.
• [01:45] Marketing has now moved to being an omni-channel approach.
• [02:20] Amazon is growing, but as it grows, there will be more and more competition.
• [02:35] Because of this, you need to diversify.
• [04:20] As an Amazon seller, you will find that shady marketers will screw up your revenue.
• [04:45] Amazon sellers’ revenue can go to $0, because other sellers can flag you and get you banned (for no real reason).
• [05:15] If you have your own website, you won’t have to rely on Amazon as your only channel.
• [06:09] That’s it for today!
• [06:12] If you are interested in corporate training, tweet at Eric.
• [06:25] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #811, Eric and Neil discuss 7 marketing tools that will skyrocket your growth. Tune in to hear which tools you should be using.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] 7 Ecommerce Marketing Tools That'll Skyrocket Your Growth
• [00:41] 1: HelloBar helps you collect emails and emails help you build and control your audience.
• [01:01] 2: Cart Abandonment Software (ReJoin, etc.) are helpful.
• [01:25] This will help you increase your sales by 10%.
• [01:43] 3: Skubana is inventory management software.
• [02:18] They have a “god mode” that allows you to use one system to track everything and they won’t take a percentage of your revenue.
• [02:40] 4: Izooto will help you track people who visited your site, but didn’t make a purchase.
• [03:15] It’s a great way to increase conversions through directed push notifications.
• [03:35] 5: Jungle Scout helps you find products that are on the uptick. It tracks sales numbers.
• [04:15] 6: Bounce Exchange is very expensive, but it’s the most complex service for ecommerce.
• [04:30] It helps track shopping carts from device to device.
• [05:04] 7: Intercom is a chat bot and can integrate with other apps, like Stripe.
• [05:24] They have chat agents available 24/7.
• [05:36] Bonus: LandBot is a great landing page tool.
• [05:45] It’s another chat bot.
• [05:49] That’s all for today!
• [05:53] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #809, Eric and Neil discuss whether all links are created equal. Tune in to see if you are linking to the right sources.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Are All Links Created Equal?
• [00:50] Think about it from an algorithmic perspective. Would you treat every link the same?
• [01:05] No, because not all links are equal.
• [01:30] People used to think you needed the highest domain authority links out there, but that is a Moz metric, not a Google metric. Google doesn’t consider domain authority.
• [02:00] Instead of going for domain authority, go for the most relevant link.
• [02:30] Getting contextual links these days is the most effective method.
• [03:15] Don’t just link to one website. There will be diminishing returns.
• [03:33] You also want the link to be rich in anchor text.
• [04:25] Neil spends more money on this than most people, which he admits is a way to cheat.
• [04:40] Think logically: if it makes sense, if you link to different sources, you will rank higher.
• [05:02] Build relationships with different sources.
• [05:20] That’s it for today!
• [05:24] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #808, Eric and Neil discuss their early failures. Tune in to hear what not to do if you want long-term success.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: My Failed Attempt at SEO
• [00:38] When Eric started doing SEO, he wanted to white and black hat stuff.
• [00:55] He made a website called Lightshow Videos.
• [01:10] WIthin a month or so, he was ranked #1 for lightshow videos.
• [01:20] However, it doesn’t matter where you rank if you don’t get any volume.
• [01:40] Neil’s first site was a job board.
• [01:47] He realized the sites that had the most amount of traffic, had the most pages.
• [02:00] He scraped Google and looked for the most popular pages, then recreated those on his site.
• [02:05] He then started getting thousands of visitors per month.
• [02:14] Once he added Ad Sense, Google then became wise to his scheme and his traffic slowed down.
• [03:00] Eric once made a website about getting rid of pimples.
• [03:15] He hired writers off of Text Brokers and had them write 300-500 word articles.
• [03:30] Traffic slowly increased, but then remained stagnant.
• [03:50] Eric learned that you get what you pay for: quality matters!
• [04:22] Don’t get too greedy with link building.
• [04:31] Neil acquired a site called “Battlefield Bypass”, which was a park that was once the site of a Civil War battle. The site had a bunch of government backlinks.
• [04:41] Then he moved on to online casinos.
• [05:00] Neil would dominate rankings by backlinking to popular sites.
• [05:30] He was getting results, but it would only last for a couple of months.
• [05:55] The point is: Aim for long-term success.
• [06:09] That’s all for today!
• [06:18] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #807, Eric and Neil discuss the best alternative to Facebook Ads. Tune in to hear what you should be doing to grow your business.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The Best Alternative to Facebook Ads (Hint: It's Not Google)
• [00:45] The best alternative is Growth Hacking.
• [01:07] Amazon’s version of growth was undercutting everyone on prices.
• [01:20] Zappos version of growth was giving free fast shipping.
• [01:33] You have to get creative and figure out what others in your industry aren’t doing yet.
• [01:40] Eric and Neil know someone who does $150 Million in business a year.
• [01:55] His businesses come from channel partnerships or affiliate marketing.
• [03:17] If you are just starting out, focus on channel partnerships and affiliate marketing.
• [04:28] Neil uses push notifications to get more traffic to his website.
• [04:45] It’s a simple way to get more repeat visitors.
• [05:10] If you go to Single Grain or Marketing School, they have chat bots set up that are intended to start a conversation and send people to the correct funnel.
• [05:40] Leverage what you have already.
• [06:04] Neil considers free tools a marketing play.
• [06:18] He gets over 5000 brand queries per day just because of his free tools.
• [06:35] That’s it for today!
• [06:45] Eric and Neil are trying to get 1 Million downloads. When they do, they are going to throw a live event. Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
• [08:00] This live event is the ultimate growth hack.

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In episode #806, Eric and Neil discuss whether you should start podcasting. Tune in to hear if you are the right kind of person for a podcast.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Should You Really Start a Podcast?
• [01:05] Podcasts often have listeners with high rates of income.
• [01:20] Do most people have time to create podcasts?
• [01:35] It is not realistic for most people to create a podcast.
• [01:45] Figure out your personality: if you love video, do that. If you prefer writing, write blogs. If you are a great speaker, podcast!
• [02:30] The biggest factor for success is hiring out/offloading the work.
• [03:15] Neil loves blogging and is good at it. It comes more naturally to him.
• [03:35] Eric prefers podcasting.
• [04:05] You’re not going to like the quality of the podcast early on, but if you keep it up, you will improve.
• [04:30] Make sure you have expertise in the field about which you are speaking.
• [05:02] The average podcast gets 191 downloads per month.
• [05:10] It takes times to build an audience.
• [05;27] Record in batches, don’t just do one per day.
• [05:30] That’s it for today!
• [05:34] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #805, Eric and Neil break down a step-by-step guide to writing earth-shattering blog posts. Tune in to hear what steps you should take to up your click-through rate.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: A Step-by-Step Guide to Writing a Earth Shattering Blog Post
• [00:36] Earth shattering is something you want to link to, share, or tell your mom about.
• [01:00] Step 1: Format your blog post as Intro, Body, Conclusion.
• [01:20] End your blog post with a question to get more comments and engagement.
• [01:36] Step 2: Bucket Brigades.
• [02:20] Step 3: Every single claim needs to have cited sources.
• [02:48] Step 4: Use images and videos.
• [03:20] Optin Monster created a plug-in called YouTube Subscribe.
• [03:36] This helps you embed the video.
• [03:49] Amazon Polly will also help you from an SEO perspective.
• [04:05] Step 5: Make sure your headline will knock people’s socks off. Keep it short. Seven words is a nice length, on average.
• [04:40] It shouldn’t be too long, but also needs to be descriptive.
• [04:50] Get ideas from BuzzSumo.
• [05:25] Having compelling arguments will set you apart,
• [05:40] Step 6: Have someone proofread your content.
• [05:55] Step 7: Promote your work!
• [06:07] Find people that have mentioned or linked to similar content using BuzzSumo.
• [06:25] Reach out and build a relationship, so you can share links to each other’s works.
• [07:41] That’s it for today!
• [07:45] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #804, Eric and Neil discuss what you should do when you are not hitting your numbers. Tune in to hear why experiments are necessary for marketing.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: What Should You Do When You Are Not Hitting Your Numbers
• [00:35] Back when Eric was at Treehouse, he was only one month into the job and the revenue was flat.
• [01:00] The CEO pulled him aside and said they would let him go if he didn’t improve the numbers.
• [01:09] Eric paused their ad spend and audited everything they were doing marketing-wise.
• [01:30] He saw some trends and bet everything on YouTube advertising.
• [02:00] If you are not hitting your numbers, your system isn’t working.
• [02:20] It’s important to perform drastic experiments.
• [03:10] Run traction meetings.
• [03:22] Within the meetings, always have an experimentation section for the content team.
• [04:30] The traction ICE model helps you break things down.
• [05:00] Neil rolled out a webinar the other day and changed up the lead-flow. The sales team went crazy.
• [05:55] Changing it up is timeless wisdom!
• [05:56] That’s it for today!
• [06:00] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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In episode #803, Eric and Neil discuss how to nail your social media marketing. Tune in to hear why engagement is the key to your success.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Nail Your Social Media Marketing
• [00:37] Everyone thinks you need to do so much.
• [00:50] Social media is about the community: if you don’t take time to build relationships, you won’t do well on social media.
• [01:00] Hubspot sucks at Facebook, because they are not taking the time to reply to comments and really engage followers and friends.
• [01:35] If you have 100,000 followers, but very few engage, Facebook won’t show others your content.
• [01:56] If you have a lot of engagement (sharing, etc.) Facebook rewards you with boosting your content.
• [02:25] Neil has a Facebook group with thousands of members and they are all engaged.
• [03:16] At first, the Marketing School group wasn’t getting much engagement.
• [04:00] It’s important to create and then nurture your connections.
• [04:18] That’s it for today!
• [04:22] Eric and Neil are trying to throw a live event. Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month.

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In episode #802, Eric and Neil discuss the #1 thing you need to grow a business successfully. Tune in to hear what you absolutely must do to be a success.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The #1 Thing You Need to Do to Grow Any Business Successfully
• [00:35] The #1 thing is not a marketing tactic, it’s people.
• [00:50] Without a great team, you are not going to grow your business.
• [01:37] CEO’s have three responsibilities: Keeping money in the bank, driving the vision, and recruiting.
• [01:47] The Dropbox CEO recently talked about how recruiting is always top of mind for him.
• [02:16] Bill Gates said the first 20 people at Microsoft built the company.
• [03:03] If an employee isn’t a cultural fit, they aren’t going to stick around.
• [03:15] Only hire people who are smarter than you and from whom you can learn.
• [03:25] Make sure you really interview each applicant and talk to their references. Figure out if they are truly a good fit.
• [03:47] Always test people out.
• [03:56] Make sure multiple people on your team interview each person.
• [04:11] Make sure they lay out a plan of action for their first few weeks or months at the company.
• [05:05] Do indirect reference checks (basically, be a detective).
• [05:30] Sometimes, Eric has gotten glowing reviews and other times, he has gotten more realistic information.
• [06:15] You have to have each person ask different types of questions in the interviews.
• [06:32] The CEO of Drift secretly tests people in interviews: he gives each candidate a cup of water and sees if they throw it away at the end of the interview.
• [06:35] Eric also does this and doesn’t hire anyone who doesn’t clean up after themselves.
• [07:18] If you can get people who can do the work, but won’t be a long-term fit, you are rolling the dice on mercenaries.
• [07:48] That’s it for today!
• [07:54] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month.

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In episode #801, Eric and Neil discuss the 7 steps you have to take when creating a site from scratch. Tune in to hear the 7 most important steps in the SEO playbook.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The SEO Playbook: The First 7 Steps You Have to Take
• [01:08] #1: Keyword research.
• [01:20] Use UberSuggest or another keyword research tool and look for the keyword with the most traffic, least competition, and the highest CPC.
• [01:40] This will give you an idea of the keywords that will drive traffic.
• [01:57] Keywords with a high CPC leads to higher revenue for you.
• [02:43] #2: Write skyscraper content.
• [02:56] If you look at Wikipedia, they rank high because their content keeps getting longer and longer.
• [03:35] #3: Share the content.
• [03:45] Go to BuzzSumo, see who shared similar content, then hit them up and ask them to share your content.
• [04:35] #4: Repurpose your content.
• [05:00] Reference the content reusage framework: spin your content off onto different mediums.
• [05:28]  #5: Start doing on-page SEO.
• [05:36] Use the Yoast SEO plug-in, optimize your title tags, optimize your meta-descriptions, link the right keywords.
• [06:02: #6: Leverage the process you have created.
• [06:34] Go to ProBlogger and hire people to create your content.
• [07:04] #7: Expand internationally.
• [07:12] Translate your content, adjust it to the local market, and make sure you note what region you are targeting through Ahrefs.
• [07:37] That’s all for today!
• [07:44] Tweet at Eric and let them know if you enjoyed this format.
• [07:52] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month.

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In episode #800, Eric and Neil discuss the best way to compensate marketers. Tune in to hear how you should be paying your marketing team.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The Best Way to Compensate Marketers
• [00:32] Before they started recording, Eric and Neil were discussing how the writers at Agora Financial do Billions in business.
• [01:07] On a podcast, they heard, a man was offered a job at Agora. The company offered to pay his rent for the first 6 months on the job, but the salary was small.
• [01:27] However, he was offered a dollar for every lead he was able to generate, as well as 1% of every sale that resulted from his leads.
• [01:47] In general, the best marketers are compensated in relation to their performance.
• [02:35] Once your business is established and you have built up a steady revenue stream, you may be able to get employees to take a small base plus performance incentives.
• [03:12] Everything is driven by incentives.
• [03:41] One of Eric’s friends recommends this: get the company to front $10,000 in ad spend for one month and you don’t pay the agency anything. If it works out, then you take on all the risk and grow from there.
• [04:38] Agora has their numbers down (they know what each customer is worth, etc.). If you are a new company, you may not have this information locked down and you may not be able to pay based on performance.
• [05:00] That’s it for today!
• [05:04] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month.

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In episode #799, Eric and Neil discuss expectations for SEO within the first 30 days. Tune in to hear where your site should be after 30 days.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: What Should You Expect From SEO In The First 30 Days
• [00:35] If you are doing it yourself and you’re changing things every day, you should see an uptick in impressions.
• [01:08] If you are using an agency, in the first 30 days, there will be a lot of planning and brainstorming.
• [01:22] Within 90 days, you will see a change in impressions.
• [01:40] Eric has a cool webinar about his product “Clickflow”.
• [02:24] A lot of established companies suck at SEO.
• [03:12] When Eric started with SEO, he had a site called “Light Show Videos”. He also had a site called, “How to Get rid of Pimples”.
• [03:22] He wrote content and didn’t see any progress in the first 30 days. After 90/120 Days, he started to see improvements.
• [03:48] Patience is key!
• [04:23] Over time, SEO has become harder.
• [04:45] Overall, you need 2 full years to get things rolling.
• [05:07] Within the 2 year mark, you start to see growth. Then, by year 3 people really grow or plateau.
• [05:44] That’s it for today!
• [05:52] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month.

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In episode #798, Eric and Neil discuss how you can grow your traffic without having to churn out new content. Tune in to hear what you can do to grow your traffic.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How You Can Grow Your Traffic By Blogging Less
• [00:40] On Wordpress alone, over 2 Million blog posts are being posted every day.
• [00:47] Backlinko only has 30 blog posts; they were aiming for quality over quantity.
• [01:30] Look at the most popular content posted by your competitors, post something similar that is ten times better.
• [02:31] If you take the time to write a quality, in-depth article, people won't’ ignore you.
• [02:54] Eric thought he was entitled to more traffic early on; no one should expect overnight results.
• [03:35] Mark Suster would write a blog post and then make sure his friends posted the content on Facebook.
• [04:15] If no one reads your content, it’s not going to rank.
• [05:10] That’s it for today!
• [05:15] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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In episode #797, Eric and Neil discuss a simple hack that will make your content spread. Tune in to hear how you can increase your subscribers, readers, followers, etc.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: One Simple Hack That Will Make Your Content Spread Like A Wildfire
• [00:38] This is about content collaborations (specifically on YouTube).
• [01:01] Eric has 11,000 subscribers on YouTube and they pick up 20-30 new subs per day.
• [01:15] So, they made a video for a channel with 40,000 subs and vice versa.
• [01:25] They gained 150 subs from this collaboration.
• [01:56] This also works with webinars.
• [02:15] ConvertKit grew through collaborations and webinars.
• [02:50] Even podcasts are a great way to collaborate.
• [03:30] Think about what you can offer and make sure it’s a win for both sides.
• [03:42] You can also pay people for the privilege of collaborations or promotions.
• [04:15] This helped Neil boost his fan base.
• [04:16] That’s it for today!
• [04:20] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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In episode #796, Eric and Neil discuss when, if ever, you should give up on a lead. Tune in to hear how you should proceed with sales.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: When Should You Give Up On A Lead
• [00:35] Once people opt-in, Neil “sells them” right away.
• [01:20] Neil’s Sales Team will reach out a couple of times, schedule a call, see if they are qualified, pitch the customer, and then try to close.
• [01:50] If a lead reaches out, get them within the hours, but ideally within 5 minutes.
• [02:02] Once you get on a call, follow up within three business days if you don’t close over the phone.
• [02:22] Stagger your communication, so you don’t badger people.
• [02:38] Texting works and people tend to respond better to that.
• [03:14] Most sales teams have found that if you call within the first five minutes, you will double your revenue.
• [03:55] Acceptance rate from webinars are 100%.
• [04:20] Don’t give up on a qualified lead until they tell you to beat it.
• [05:05] If you want to call within one minute, get autodialers.
• [05:27] That’s it for today!
• [05:30] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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In episode #795, Eric and Neil Discuss how to keep your ad costs down. Tune in to hear how you could be saving money instead of losing it!

TIME-STAMPED SHOW NOTES:

• [00;27] Today’s Topic: How to Keep Your Ad Cost Down Even As More Competitors Jump On Board
• [00:41] It is a given that no matter what, more people will sign up to use social media sites.
• [01:25] Ad costs will go up the more people get on board.
• [02:05] Keep in mind, that whether it is Google or Facebook, the goal of every ad platform is to show the results with the highest quality, not who paid the most.
• [03:00] It’s all about the keywords you use!
• [03:15] Whichever generates more clicks, generates more income.
• [03:26] Always test your copy and see what works.
• [04:02] Eric recently look at some of his ads: the cost per acquisition for image ads was $12, while video was $4-5.
• [04:22] You have to have good messaging that is targeted at your audience.
• [04:35] You need to test over and over.
• [04:43] In the early days of advertising, some people posted images of breasts to get a higher click-through rate. These days, you need to have relevant images and content.
• [05:28] Rotate your ad images and update your copy.
• [05:43] When people ran ads on TV and Radio, they found that their CPC’s went down drastically because people were seeing them everywhere.
• [06:16] That’s it for today!
• [06:20] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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In episode #794, Eric and Neil discuss how Pepsi managed to defeat Coke in two ways. Tune in to hear what you could learn from this soda giant.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How Pepsi Defeated Coke In Two Battles (And What You Can Learn From It)
• [00:36] Coke is still the biggest beverage company in the world and they have a  larger market cap.
• [00:57] There is a book about this topic possibly called Fizzled and a podcast called “Business Wars”.
• [01:10] Pepsi went out of business a couple of times
• [01:15] When Coke was ahead and 10 Cents a bottle, Pepsi said for 5 Cents, you get double the amount of soda.
• [01:55] When you do something price-wise like Pepsi did, it’s a great way to gobble up market share and take over.
• [02:20] Uber and Lyft tried similar techniques and helped the companies grow exponentially.
• [02:55] Michael Jackson was hot in the 1980’s.
• [03:10] Pepsi was losing market share, so they paid Michael millions of dollars to do an ad.
• [03:35] This one spokesperson boosted their sales.
• [03:55] Freemium and free trials are great ways to undercut your competitors and get more business.
• [04:45] Choose your spokespeople wisely.
• [05:41] Pepsi tried to replicate the Michael Jackson effect with Britney Spears and Beyonce and it didn’t work.
• [06:07] That’s it for today!
• [06:12] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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In episode #793, Eric and Neil discuss some oft-ignored SEO strategies. Tune in to hear what techniques you should be leveraging.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Our Favorite SEO Strategy That You Aren't Leveraging!
• [00:39] International expansion is one of the largest sources of Neil’s traffic.
• [01:02] There is no competition on the internet outside of the English language.
• [01:22] Eric likes content expansion.
• [01:32] Convert your video ideas to a blog, then to a podcast, etc.
• [02:55] Neil gets a large percentage of his traffic from countries outside the United States.
• [03:20] Make sure you use Ahrefs Lang for international expansion.
• [03:45] Eric’s company has grown by 12% each month.
• [04:05] Once you have content that works for you, you can expand and grow your business.
• [04:12] That’s it for today!
• [04:20] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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In episode #792, Eric and Neil discuss what you should do when your content marketing isn’t getting you any traffic or sales. Tune in to hear how you can turn things around.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topics: My Content Marketing Isn't Working. What Should I Do?
• [00:40] When Eric joined Singlegrain, their traffic was flat.
• [01:03] They audited their work and found the articles were low-quality and the algorithm wasn’t picking anything up in their content.
• [01:52] There are two camps: Blogger with no traffic, blogger with traffic but no sales.
• [02:10] If you don’t have traffic, try using SEMRush to figure out what is going wrong.
• [02:20] If a keyword has a high CPC, it means that the traffic is worth more.
• [03:00] If you aren’t making sales, you probably need to be more aggressive and use exit pop-ups, sliders, opt-ins, email marketing, drips, etc.
• [03:30] You will start seeing revenue when you create funnels.
• [03:47] Ahrefs has a keyword difficulty tool that shows how difficult it is to rank for a given keyword.
• [04:35] Your content may not take off right away, but if you use the aforementioned techniques, it will go well for you.
• [04:52] If you aren’t generating revenue, try quizzes.
• [05:22] That’s it for today!
• [05:31] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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In episode #791, Eric and Neil discuss how you can figure out your messaging. Tune in to hear how you can create an irresistible hook.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Craft an Irresistible Hook
• [00:36] A Hook is something that draws people in.
• [01:10] If you think about Squatty Potty (the bathroom accessory), they did $20 Million in revenue.
• [01:36] They ran a commercial where a Unicorn was pooping rainbow ice cream and the spokesperson then ate said ice cream.
• [02:15] Neil is testing out a headline hook right now.
• [02:30] He also offers free resources.
• [02:45] BuzzSumo is a helpful tool to help you figure out what your hook could be.
• [03:20] A lot of it has to do with messaging.
• [03:30] Squatty Potty figured out their messaging.
• [03:52] Try using Survey Monkey or Qualaroo to figure out customers’ pay points.
• [04:20] Check out the Harmon Brothers’ ads.
• [05:30] You can hire people, but that is expensive. It’s better to figure out the messaging and hook on your own.
• [06:30] That’s it for Today!
• [06:35] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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In episode #790, Eric and Neil explain why you shouldn’t reveal your revenue numbers. Tune in to hear why secrecy is always the best policy.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Why You Shouldn't Reveal Your Revenue Numbers
• [00:45] Neil never talks about his revenue.
• [01:00] He is worried about people copying his tactics.
• [01:30] Why feed the competition?
• [01:45] You shouldn’t get mad, just don’t reveal your numbers.
• [02:30] True Ventures is an example of an ethical VC firm.
• [02:57] Eric has a podcast where he grills people about their actual numbers.
• [03:15] However, Eric has never revealed his company’s numbers.
• [03:40] Get all the information you can, but don’t share your information!
• [04:24] When you hear stats and numbers from others, it’s not always accurate.
• [04:40] Make sure the data is accurate before you decide to copy their techniques.
• [04:48] That’s it for today!
• [04:55] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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In episode #789, Eric and Neil discuss how you can shoot past your competitors. Tune in to hear this great hack!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Here's a Hack to Shoot Past Your Competitors
• [00:45] Mitchell Harper says that when you want to shoot past your competitors, do your opposition research and take their tactics.
• [01:55] Showcase as many episodes as possible in iTunes.
• [02:15] You can get a lot of data just by listening to other people’s podcasts.
• [02:50] Neil would never write an article breaking down his team’s entire strategy.
• [03:10] Take what you can from your competitors!
• [03:16] That’s it for today!
• [03:21] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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In episode #788, Eric and Neil talk about the one thing that is going to disrupt the SEO industry. Tune in to hear what their predictions are for the future of SEO.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: This Is Going to Disrupt the SEO Industry
• [00:42] Voice search is going to disrupt the SEO industry.
• [01:28] We can’t predict when it will take over, but it is becoming more popular.
• [01:38] Right now, it is used for quick information, not for in-depth purchasing research.
• [02:50] Eric thinks it is still business as usual, until he sees the scales tipping.
• [03:10] Brian Dean wrote an article on Backlinko about voice search.
• [03:27] In general, a strategy for voice search isn’t needed yet.
• [03:50] Try to keep your rankings up.
• [04:10] Just be aware of the trend.
• [04:20] That’s all for today!
• [04:24] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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In episode #787, Eric and Neil talk about their favorite SEO hacks. Tune in to her what hack you should be using.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Our Favorite SEO Hack
• [00:40] Neil’s current favorite hack is brand-building.
• [00:50] When you build a brand and become visible, it’s easier to get rankings.
• [01:15] Stronger brands tend to rank higher.
• [01:55] Put as much money and energy into helping people by providing solutions to their problems. This is the best way to build a brand.
• [02:10] Eric likes the content re-usage framework.
• [02:35] It’s a process that scales really well.
• [03:05] Retaining a customer is less expensive than acquiring a new one.
• [03:55] Jeff Bezos said that “smart people change their minds often.”
• [04:08] That’s it for today!
• [04:13] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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In episode #786, Eric and Neil talk about their biggest SEO mistakes. Tune in to learn from their missteps.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Our Biggest SEO Mistake
• [00:40] Neil’s biggest mistake was always being short-sighted.
• [00:50] He has been doing this for 17 years and he wishes he had looked more towards the future.
• [01:15] He would constantly revamp his site, buy links, try to manipulate Google rankings, but none of that led to long-term success.
• [01:50] He burned through so much money using quick hacks like adding Wordpress links to the footer on his site.
• [02:10] He wishes he spent his money on long-term projects.
• [02:30] Eric learned a lot of white hat stuff doing an internship, but someone turned him onto black hat sites and ideas.
• [03:05] Unfortunately, the black hat ideas are greedy and short-sighted.
• [04:10] Their biggest mistake was not a tactic, but just being short-sighted and greedy.
• [04:35] Pick your opportunities wisely.
• [05:21] That’s all for today!
• [05:28] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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In episode #785, Eric and Neil discuss email management strategies. Tune in to hear how you can stay on top of your email inbox.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How Neil's Email Management Strategy Capitalizes On Remarkable Opportunities
• [00:40] As long as Eric has known Neil, he has responded to every email.
• [01:15] Neil says he’s OCD and can’t help it, which is why all of his emails get answered and his inbox is empty.
• [02:45] Neil also had a long email signature for a while, that he only recently cut out.
• [03:04] Neil put the Gmail app on his phone.
• [03:20] Whenever you open up an email, deal with it then and there.
• [03:30] Neil checks his email every hour for five to ten minutes.
• [03:50] Eric also builds in time to check his emails.
• [04:33] Neil woke up to 190-something emails this morning.
• [04:53] If you email Neil, he responds personally.
• [05:04] If you submit a support inquiry, it goes to his team.
• [06:18] Respond, otherwise you are leaving money on the table.
• [06:45] Be transparent in all your interactions and make sure the email signature matches who sent the email.
• [07:04] That’s it for today!
• [07:07] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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In episode #784, Eric and Neil discuss why you should change your lead forms to applications. Tune in to hear how this could make a big difference in your conversion rates.

TIME-STAMPED SHOW NOTES

• [00:27] Today’s Topic: Why You Should Change Your Lead Forms to Applications
• [00:45] Eric was trying to get people to move from a webinar to purchasing a course and software bundle.
• [01:25] Using Zoom, he added a button that would bring them to a purchase page.
• [02:05] Instead of sending them to a checkout page, Eric changed it to an “application”.
• [02:27] Now it goes to this link.
• [02:40] If you to Consulting.com, they have a good example of an application page.
• [02:54] The first thing you do after following the link is schedule a call.
• [02:58] After that, you fill out a survey about your business.
• [04:20] Eric and his team did a strategy call.
• [04:55] Once you switched to the application, their conversion rate went up.
• [05:05] They then made three sales for $6000 total.
• [05:35] The guy that recommend Eric switch to an application said the change was anywhere from 15-20%, but they did better than that.
• [07:15] Make sure you text people with reminders for scheduled calls.
• [07:30] It’s helpful to make people promise to show up for the call.
• [07:52] Schedule your calls within 48 hours of taking the webinar.
• [08:04] That’s all for today!
• [08:07] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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In episode #783, Eric and Neil discuss putting on a Mastermind group or conference. Tune in to hear how Eric put on a Mastermind weekend.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Throw Your Own Mastermind
• [00:45] Eric through his own Mastermind.
• [00:55] He has been part of an Entrepreneurs’ group for a while.
• [01:00] Recently, they were in Cabo San Lucas, Mexico and it inspired him to do a four-day Mastermind group.
• [01:36] It is important to surround yourself with the “right” people on a regular basis.
• [01:54] Eric mandated that there be no technology during the Mastermind, so there would be no distractions.
• [02:15] The 9 people that attended were friends and/or acquaintances.
• [02:35] When doing a Mastermind, make sure it includes people you don’t talk to on a regular basis, so you get fresh perspectives.
• [03:05] Eric has already implemented some great ideas he got from the Mastermind.
• [03:45] Eric didn’t make money, but total cost was $3000 for the weekend.
• [04:05] He decided that everyone would pay at cost.
• [04:25] His main purpose was not to make money, but to learn.
• [04:45] The things learned will last longer than the money that could have potentially been made.
• [05:15] Eric is looking forward to doing it again.
• [05:25] In order to get people to attend, Eric sent an email to a select group of people (he created the parameters based on the desired outcome of the Mastermind).
• [05:55] He sent a simple email invitation.
• [06:10] The response rate was less than 100%, because all but one invitee attended.
• [06:51] Keeping it small (max 15 people) is for the best.
• [07:20] That’s all for today!
• [07:27] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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In episode #782, Eric and Neil discuss how they deal with shit-talkers. Tune in to hear how you can deal with the negativity.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Deal With Shit Talkers
• [00:40] Shit talkers don’t necessarily hate you, but they can still screw up your brand.
• [01:11] Eric loves being talked about, because it makes him feel successful.
• [01:40] Neil thinks he has the most shit-talkers in the industry who do not like his work.
• [02:15] Don’t talk the shit talk to heart, take it as constructive criticism.
• [02:33] At least you are getting some form of feedback.
• [03:20] Neil once emailed a shit-talker back and thanked him for the feedback, then asked him if he implemented any of his tactics.
• [03:45] He wanted to know if the shit-talker used tactics and found they didn’t work.
• [04:00] Do not take negative feedback personally.
• [04:34] Always focus on improving your work.
• [04:54] That’s it for today!
• [05:00] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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In #781, Eric and Neil discuss the marketing channel you are taking for granted. Tune in to hear what you should be leveraging, but are probably neglecting.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The Number 1 Marketing Channel You Are Taking For Granted (But Shouldn't)
• [00:35] The number one search engine in the world is Google.
• [00:45] The second search engine is YouTube.
• [01:45] YouTube can suck you in for hours without you realizing.
• [02:08] Neil recently sent an email out about whether he boosted others’ traffic.
• [02:20] He received thousands of replies and is responding to all of them.
• [02:45] Most of the respondents have said that Eric has, indeed, helped them boost their traffic with his podcast, videos, and blogs.
• [0322] Based on their YouTube comments, Eric and Neil find they get a higher rate of interaction with YouTube.
• [03:45] Google is now putting more resources into YouTube.
• [04:22] If you are going to go on YouTube, upload the same content to Facebook and LinkedIn.
• [04:41] Include keywords in your title and description.
• [04:42] Make sure to upload a transcript (use Rev).
• [05:32] Eric has watched a Fortnite player for forty minutes; he finds it entertaining.
• [06:02] Growth Everywhere is rebranding to “Level Up”, in honor of Eric’s gamer background.
• [06:16] That’s all for today!
• [06:18] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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In episode #780, Eric and Neil discuss how they are going to reach 1 Million downloads per month. Tune in to hear how they are going to do this and why they set this goal.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How We Are Going to Get to 1 Million Podcast Downloads Per Month
• [00:50] They know their podcasts stats aren’t as high as some other more popular podcasters.
• [01:10] They want their download numbers to increase because…
• [01:54] ...They want to help more people!
• [02:16] If Eric and Neil reach 1 Million downloads, they will reach more people. They also think this community of listeners will help them learn something new, in turn.
• [03:18] It has been over two years of podcasting and they know they are performing a needed service.
• [03:51] Incentives are a great way to get what you need from customers.
• [04:20] Some ideas Eric and Neil are going to test out are: premiere seats for those that rated and reviewed.
• [05:22] Look into how you can incentivize your team to do better work.
• [05:28] That’s all for today!
• [05:34] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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In episode #779, Eric and Neil discuss how to convert more leads. Tune in to hear their great hack.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Convert More Leads Into Sales With This Ninja Hack
• [00:52] When doing a webinar, Neil required that people give a name and email address, as well as a phone number.
• [01:40] For those who couldn’t make the webinar, they would offer a link to a different webinar.
• [02:14] Eric has found that you could use Front to hook in your Twilio and respond directly to people who want to attend the conference.
• [03:02] If people didn’t convert after the webinar, Neil would text them.
• [03:30] Texts that converted well, “Hey” or “[Name]?”
• [04:10] Try ringless voicemail or send a text to those who didn’t convert.
• [04:23] That’s it for today!
• [04:25] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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In episode #778, Eric and Neil discuss what you should do with your keywords that rank in the middle, but not the top of the first search page. Tune in to hear how you can improve your rankings.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: What Should You Do With Your Keywords That Rank on The Middle of Page 1
• [00:44] Adjust the title or meta-description.
• [00:55] Clickflow is a tool that will help you adjust the title and meta-description.
• [01:20] Go look at the content that ranks above you.
• [01:33] See what they are doing that you are not.
• [02:25] Stone Temple did a case study on keywords, how they rank, and if they matter.
• [02:54] When it  comes to Google, user experience and link-building matters.
• [03:25] Everyone thinks the best way to rank for keywords is to get the sites that link to your competitors, to link to you.
• [03:34] The best link is the from the exact page that ranks for the term for which you would like to rank.
• [04:44] If you have something that already ranks well, chances are that that page ranks for a bunch of other keywords, as well. Use clickflow and find which keywords are getting impressions. If you don’t have those actual keywords on the page: add them!
• [05:32] That’s all for today!
• [05:35] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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In episode #777, Eric and Neil discuss what you should do with blog posts that generate traffic and no revenue. Tune in to hear what you can do to turn things around.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: What Should You Do With Your Blog Posts That Generate Traffic And No Revenue
• [00:40] Neil has tons of posts that rank, but they aren’t what his clients are looking for.
• [01:04] You can put in affiliate links or promote other products and services, which will help generate revenue.
• [01:20] Eric’s friend ranks for a page that is about a product or service he doesn’t offer, so he goes to a company that does offer that service and charges them to rent the page.
• [01:45] You could partner with someone else who has the ideal audience.
• [02:38] A relevant pop-up can be helpful.
• [02:50] Pop-ups can help you generate leads.
• [04:14] It is important to create a process to be on top of redirecting traffic, so that they don’t just bounce.
• [04:45] Nurturing customers is really tough.
• [05:00] When you have a business development relationship, it can be an amazing fit that allows you to not worry about taking on more work.
• [05:54] At the end of the day, business is a people game.
• [06:05] That’s all for today!
• [06:10] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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In episode #776, Eric and Neil discuss why blogging too often may hurt your rankings. Tune in to hear why you should consider blogging less.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Why Blogging Too Often Will Hurt Your Rankings
• [00:45] A site has “x” amount of authority.
• [01:05] You’ll find that if you start blogging more over time, a lot of your content will become outdated.
• [01:32] Old pages will drop in rankings, but eventually your whole site will suffer because of outdated posts.
• [02:20] Refer to the Content Reusage Framework.
• [02:22] A VC named Tomasz Tonguz did a study on the value of temporal content vs. evergreen content.
• [02:47] The difference between a news site and an evergreen site is that your rankings will spike from time to time, whereas evergreen content stacks in rankings over time.
• [03:25] Focus on writing better content, which will help your rankings.
• [03:45] The majority of your posts will not generate much traffic.
• [03:55] 20% of your content will make up 70% of your traffic.
• [04:13] Go to SEMRush or Ahrefs and look at what is popular on your competitors’ sites.
• [04:30] BuzzSumo will also show you what people love.
• [05:02] Follow the data.
• [05:19] That’s it for today!
• [05:35] Go to here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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In episode #775, Eric and Neil discuss the reason they want to do a live event. Tune in to hear why you should also consider putting on a live event.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Why We're Going to Do An In Person Event (and You Should Too)
• [00:50] Eric and Neil don’t monetize their podcast nor do they run ads.
• [01:24] On their site for this podcast, they only collect emails and surveys.
• [01:42] If their goal is to impact more people, they realized an in-person event would be a great opportunity. People were also asking for a live event in the surveys.
• [02:45] Charlie Munger talks about aligning incentives.
• [02:56] Eric and Neil are incentivized to reach that 1 Million download milestone.
• [03:12] They did a test even last year in downtown LA.
• [03:32] People had different ranges for what they found too cost prohibitive in terms of attending a conference or live event.
• [03:42] Eric and Neil are making this live event free, so they don’t exclude any interested parties.
• [03:58] They will also be recording the event, so no one has to miss out.
• [04:13] Eric and Neil are hoping to build a larger community.
• [04:28] No matter what you do, consider putting on a live event as a way of connecting with your clients and audience.
• [05:40] Live events are the best ways to market your brand.
• [05:45] That is all for today!
• [05:47] Go to here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal.

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In episode #774, Eric and Neil discuss when it’s ok to prune your content. Tune in to hear if you should ever flush old content.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: When to Keep, Cut, and Consolidate Your Content
• [00:54] You may find that some of your content is outdated.
• [01:22] Consolidate if you have five pages that discuss the same thing, combine them, because Google won’t know which one to rank first.
• [02:15] Search engines want to eliminate redundancy.
• [02:55] Removing old, outdated content can be a good idea, but often less content means less traffic.
• [03:05] People who prune content, prune the quality content that won’t affect traffic.
• [03:35] SuperMetrics or Screaming Frog are two great tools to use to crawl your website.
• [03:45] If these tools find pages that aren’t getting any traffic at all, it might be a good idea to prune those pages.
• [04:18] Use Google Analytics to look at your content that isn’t performing well.
• [04:35] When you cut those pages, you may lose more traffic than is being shown by GA. Remember you may be cutting out internal links when deleting content!
• [05:00] Before you cut, always try to improve the content.
• [05:25] Cross link all your content, as it will help boost rankings for all of your pages.
• [05:26] That’s all for today!
• [05:30] Eric and Neil are going to do a live event if they reach 1 Million downloads per month. So, please rate of review!
• [05:53] Go here to see how many downloads the show is getting.

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In episode #773, Eric and Neil discuss what you should do about pages that rank, but don’t meet user intent. Tune in to hear how you can fix this issue and keep your rankings.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: What You Should do About Pages That Rank But Don't Meet User Intent
• [00:55] People will bounce really quickly if your page doesn’t meet their needs.
• [01:26] Go to GSC and look at all the key phrases for which you are getting impressions (not just clicks!).
• [01:40] These key phrases aren’t keywords, they are problems; people are searching because they are trying to solve a problem.
• [02:14] If you find that your page is ranking for something it doesn’t entirely cover, you can make content that centers on those search terms.
• [02:30] Otherwise, you can take a risk and alter the content on the page. You may lose rankings, even though you are changing it to suit the key phrases for which you are ranking.
• [03:30] Search engines don’t put websites that meet their algorithm requirements at the top of the page, they put whatever site helps the user the most.
• [03:39] Even if the changes you are making aren’t the best for Google, but are good for the user, Google will catch up and increase your ranking.
• [04:00] Survey your users and tailor posts to their problems.
• [04:13] That’s it for today!
• [04:17] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!

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In episode #772, Eric and Neil discuss how to push your rankings to the first page of search results. Tune in to hear how you can easily boost your rankings.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Push Your Rankings From Page 2 to Page 1
• [00:35] If you are ranking in the top 3, your click-through rates from organic search results will be higher.
• [01:38] People rarely go to page 2 of their search results.
• [02:03] Go into Google Search Console and look at the keywords for which you are getting impressions.
• [02:14] Make sure you address the problems people are searching for within your content.
• [02:41] Change the title of your page.
• [02:59] Use Ahrefs or Majestic and reach out to people who have linked to pages similar to yours; make the case as to why your page is better and convince them to link to you.
• [03:30] Internal linking also helps.
• [03:45] Build links, optimize your content, and optimize your title tags.
• [04:26] That’s it for today!
• [04:28] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!

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In episode #771, Eric and Neil discuss whether you should build links using rich anchor text. Tune in to hear if you should be focusing your energy on anchor text.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Should You Build Rich Anchor Text Links Still?
• [00:54] If too many links are rich in anchor text and contain a keyword, search engines will know that you’re trying to manipulate them and you won’t rank as high.
• [01:10] Go to Ahrefs and type in the URLs that are at the top of page 1 for the terms for which you are trying to rank.
• [01:45] If you are building links naturally, you won’t be able to control the anchor text all the time.
• [02:25] Once the cup is overflowing, you will be hit with an algorithmic penalty.
• [02:55] Only focus about 5-10% of your energy on anchor text.
• [03:33] Links impact rankings, but so does the content on your page.
• [03:55] If you only focus on rich anchor text, your rankings are unsustainable.
• [04:30] That’s it for today!
• [04:33] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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In episode #770, Eric and Neil discuss what percentage of your links should point to your homepage. Tune in to hear if there is a magical percentage that will help your homepage rank higher.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: What Percent of Your Links Should Point to Your Homepage
• [00:40] Eric and Neil don’t know what percentage of their links lead to their homepages.
• [01:04] It doesn’t always make sense to link something back to your homepage.
• [01:26] Your homepage won’t convert as well as other pages, so it’s important to use it to discuss your products and services and make pages that are about the specifics of your offerings.
• [02:03] There’s no magic percentage that works the best.
• [02:25] Look at your metrics and determine the right percentage for yourself.
• [03:03] Even if your homepage converts well, you can’t rank your homepage for a bunch of terms.
• [03:22] Just focus on internal pages.
• [03:32] If you already have a lot of links to your homepage, pick the main pages that you want to rank higher and link to those.
• [04:25] Be careful with your anchor text. Make it flow naturally.
• [04:37] That’s it for today!
• [04:40] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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In episode #769, Eric and Neil discuss which social network is the best for video. Tune in to hear which network you should be focusing on.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Which Social Network Is The Best For Video
• [00:45] There are so many social networks.
• [00:54] Twitch is now one of the main networks along with Facebook, Instagram, Snapchat, and Twitter.
• [01:25] Eric got more views on LinkedIn than he did on Facebook.
• [01:40] Neil thinks LinkedIn performs the best for video, because they want it more and promote it harder.
• [02:02] However, you shouldn’t limit yourself to LinkedIn.
• [02:20] You have nothing to lose by posting to a site that doesn’t have your ideal demographic.
• [02:35] The content repurposing framework is a good model for this.
• [03:17] Even if you are in B2C, there’s nothing wrong with uploading to LinkedIn.
• [03:31] The CEO of Cheddar is great at uploading tons of video content.
• [03:50] Just keep uploading anywhere you can!
• [04:10] YouTube drives long-term traffic, so don’t forget to post there.
• [04:50] Even if your YouTube numbers are smaller in the short-term, they will grow larger in the long-term.
• [04:55] That’s all for today!
• [04:59] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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In episode #768, Eric and Neil discuss how you can launch a product like Apple does. Tune in to hear how you can create hype.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Launch Like Apple
• [00:44] Apple has a PLF: Product Launch Formula.
• [01:03] Jumpcut likes to take you through three or four videos over a few days.
• [01:20] The final one pumps you up to buy.
• [01:42] Apple creates early buzz.
• [01:50] There are leaks and rumors.
• [02:00] They always announce at conferences.
• [02:40] People always know that if they don't’ act fast, the product will sell out and it will take longer to get the product.
• [03:10] Apple creates scarcity.
• [03:50] They know how to manufacture a feeding frenzy
• [04:17] Even though there is no reason to camp out for products anymore, people still do it, because Apple knows how to create hype and manufacture urgency/scarcity.
• [05:00] Influencers will help you create buzz.
• [05:13] That's it for today!
• [05:16] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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In episode #767, Eric and Neil discuss how the GDPR has changed link building outside the US. Tune in to hear how you must go about link building now that the regulation has made it harder.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How GDPR Changed Link Building
• [00:37] GDPR = Global Data Protection Regulation.
• [00:54] There are now a lot of restrictions about what you can do in terms of data collection.
• [01:15] It has made link-building harder.
• [01:53] You can’t just email blast people anymore.
• [02:05] A simple way to build links, is to go to their site and message them through their contact form.
• [02:45] Be careful how you contact businesses in the UK.
• [03:10] There are a lot of lawsuits happening right now.
• [03:20] That’s it for today!
• [03:23] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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In episode #766, Eric and Neil discuss how to hire solid SEOs. Tune in to hear how you find great SEOs that don’t suck.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Hire Full-Time SEOs That Don't Suck
• [00:35] Don’t just believe the resume.
• [01:00] The real test is to see what changes they would make to your website and if they can implement specific changes.
• [01:40] Test them out on a temp basis before you hire full-time.
• [02:05] Good SEOs have “burnt” their own websites.
• [03:10] The more seasoned you are with running experiments, the better a hire you will be.
• [03:35] Ask potential hires about their weaknesses and really get into the nitty gritty.
• [04:05] Make sure they know how to modify basic HTML code.
• [04:23] You want people who can take action.
• [04:32] Go to the Marketing School website and find our post about SEO interview questions.
• [04:40] Check out the potential hire’s website.
• [04:59] That's all for today!
• [05:01] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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In episode #765, Eric and Neil discuss how to find the best marketing talent. Tune in to hear how you can find young, motivated workers.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Find the Best Young Marketing Talent
• [00:37] Eric’s interns have always been great.
• [01:06] Singlegrain often uses Angellist to find the best people.
• [01:31] It is important to have a hiring process.
• [01:58] You can find young talent via blogging and social sites, but the best way to find great talent is to have interns.
• [02:20] Neil’s company looks for interns who really want a career in marketing.
• [02:30] They train them to grow with the company.
• [02:52] When you get them young, they aren’t jaded.
• [03:30] Be a “T-Shaped” marketer.
• [04:18] If you want people who are “up to speed”, look for people who did internships at other marketing agencies.
• [04:42] Most agencies won’t hire their interns.
• [05:08] Pay your interns!
• [05:18] By paying interns, you set a good precedent.
• [05:30] That’s it for today!
• [05:34] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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In episode #764, Eric and Neil Discuss whose advice you should follow. Tune in to hear how you know who to trust.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Which Marketers Should You Listen To
• [00:45] Take what most people say with a grain of salt, until you've tested out the tactics.
• [01:05] Until you run tests, you don’t know if a tactic will drive results.
• [01:40] Podcasts and books are great for ideas.
• [02:25] If someone gives you a tactic and it works, you can begin to trust his or her advice.
• [03:03] It’s not about the person, it is about the strategy.
• [03:24] A Canadian SEO gave Neil a 40% increase in search traffic. However, the other advice wasn’t helpful and didn’t work.
• [03:55] Neil knew there was a risk in working with this company, because only one piece of advice worked.
• [04:35] You have to be open-minded when listening to advice.
• [05:29] That’s it for today!!
• [05:33] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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In episode #763, Eric and Neil discuss how you can reduce refund rates. Tune in to hear how you can provide better service to avoid refund rates.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic:  How to Reduce Your Refund Rates
• [00:35] First, understand why people are asking for refunds.
• [00:58] When someone wants a refund, ask them why.
• [01:11] Whether that is an email or a survey, the info will be helpful.
• [01:27] Once you have about 50 answers, you will probably start to see a pattern.
• [01:45] Jump Cut has an action-based guarantee. They will refund if the customer proves they went through the entire online course they offer.
• [02:20] Their refund rate dropped to 5%.
• [02:42] Expand your refund period. The longer it drags out, the fewer refunds you will have.
• [03:01] Adjust your pricing.
• [03:25] Offer to drop the price instead of refunding.
• [03:47] When you do that, customers like and respect you more.
• [04:10] Offer products and services for a limited or set period of time.
• [04:59] That’s it for today!
• [05:03] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

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In episode #762, Eric and Neil discuss why you should stick to one marketing channel. Tune in to hear why focusing on one channel is so important.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Why You Should Only Stick to One Marketing Channel
• [00:36] When Eric has tried too many channels at once, he has failed.
• [00:50] Doing too much spreads you too thin and can lead to disastrous results.
• [01:06] Focus on the thing that is most successful.
• [01:30] Marketing is not just one channel, it has to encompasses everything.
• [01:50] Each individual should focus on their strongest skill set.
• [03:10] Neil is not great at Instagram, so he doesn’t bother with it.
• [04:00] Look at the most successful marketers. They crush it at social media, but they don’t ignore the other channels available (they just have another team member take care of it).
• [04:19] That’s it for today!
• [04:34] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
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Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.