Marketing School - Digital Marketing and Online Marketing Tips

In Episode #261, Eric and Neil discuss how to capture more email addresses at conferences. Tune in to learn the routers that you can bring to conferences that make acquiring new email addresses easier. Eric and Neil also discuss the right and most efficient way to network at these conferences.

• 00:27 – Today’s topic: How to Capture More Email Addresses at Conferences
• 00:40 – A startup called Zenreach has a router that allows you to collect emails and it behaves like an automation sequence as well
  • 01:18 – Everybody needs wi-fi, especially in conferences
• 01:34 – Another way to collect email is to go to the conference’s bar or networking hall and have a chat with people
  • 01:47 – See how you can help people, collect cards, and follow-up
• 02:02 – If you don’t want to drink, you don’t have to
  • 02:30 – Neil doesn’t really drink at conferences
• 02:58 – Neil usually gets selfie requests at conferences
• 03:08 – Evernote Premium can scan a business card and add the email address automatically to your contact form
• 03:34 – You can also take a picture using the FullContact app, then link it to your Zapier which adds people to LinkedIn automatically
• 04:02 – Using Zapier with Evernote and FullContact will make your life easier
  • 04:20 – After adding the contacts in your phone, you can add them to your Google Apps as well
• 04:39 – Make sure you take multiple routers with you to conferences
• 04:55 – Neil has a good post on networking
• 05:05 – “Don’t be the guy that hangs around and tries to prolong the conversation”
• 05:14 – Be efficient with your time
• 05:18 – Just try to add value
• 05:31 – That’s it for today’s episode!

1. You can collect emails at a conference through online tools and casual conversations.
2. If the conversation is about to die, just say nice to meet you and move on.
3. At the end of the day, It’s all about sharing and adding value.

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In Episode #260, Eric and Neil discuss the 7 SEO tasks you can start automating today. They drop tried and true tools that will help you automate SEO tasks—eliminating the risk for human error and streamlining your workflow processes.

• 00:27 – Today’s topic: 7 SEO Tasks You Can Start Automating Today
• 00:33 – First is to use Ahrefs for link alerts
  • 00:47 – It shows the new links that have been acquired by your competitors
  • 00:56 – The link alerts can be sent to you
  • 01:15 – Eric shares an example of how to link build depending on your niche
  • 01:36 – Buzzsumo is a tool that can be used for link building, too
• 01:43 – Second is to use IFTTT: If This Then That to automate social sharing
  • 02:00 – You can also time it
• 02:15 – Zapier is quite similar to IFTTT
  • 02:22 – You can hook your blog RSS feed to your Slack
• 02:47 – SEO is like Formula 1 racing where fine tuning is essential
• 03:03 – One of the best WordPress plugs is in Yoast
  • 03:17 – If you have WordPress multi-channel, Yoast automatically generates the site maps for each domain
• 03:42 – You can also use Zapier to hook in your RSS feed to your spreadsheet
  • 04:07 – Your content writers can internally link to the links that you have
• 04:45 – Sixth is to sign-up for an SEO product like MOZ and OnPage
  • 05:01 – It will automatically notify you when something is off with your SEO
• 05:28 – Track your keywords using Authority Labs
• 06:18 – Go to Google Analytics and set up alerts there
• 06:39 – That’s it for today’s episode!

1. Automating SEO tasks eliminates room for human error.
2. SEO requires fine tuning and consistent tweaks.
3. Tracking your keywords will help you improve your ranking.

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In Episode #259, Eric and Neil discuss how to improve your conversion rate using images. Images can easily work for or against you—do they support your message or story? Do they evoke the right emotions? Tune in to learn why custom images convert better than stock photos and the importance of A/B testing your images to maximize on its performance.

• 00:27 – Today’s topic: How to Improve Your Conversion Rate Using Images
• 00:45 – Eric has custom images for his website and custom gifs for his homepage
• 01:06 – For custom images, you can repurpose them, unlike stock photos
  • 01:14 – Eric’s conversion rates went up on their A/B testing
  • 01:27 – Design is a priority for Eric
• 01:36 – KlientBoost is an agency focused on design
• 02:05 – A design that helps convey your message can increase conversion
• 02:16 – Neil added a heat map in the header
• 02:39 – Neil used animated gifs that was relevant to the product and service—that change showed a 15-16% increase in the conversion
• 03:12 – Design Pickle is a good place for graphic designers to make your images
  • 03:22 – As per the founder, you can also request a specific design like an infographic
  • 03:35 – Flat fee is $370 a month for unlimited designs
• 03:42 – Canva is a good tool for creating images for free
• 04:04 – Infogram is a quick and easy way to make custom graphics
• 04:10 – If you use images, make sure it shows a process—make sure it’s not too distracting or hard to visualize
  • 04:38 – If your images are too distracting, it might lessen the conversion rate
• 04:53 – One digital marketer used the image of an iPhone battery draining when they sold tickets on Facebook
• 05:19 – Think of how you can draw people’s emotions with your images
• 05:59 – Test different variations of images
  • 05:52 – Test out different images in different ads tests
• 06:04 – That’s it for today’s episode!

1. Custom images convert more than stock images.
2. If you don’t have a graphic designer, there are tons of tools you can use to create your own custom images.
3. Make your images easy on the eye, make sure it depicts a process or story, and triggers the right emotions.

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In Episode #258, Eric and Neil discuss the 7 ways to increase Facebook likes without spending a dollar. Increasing your Facebook likes doesn’t have to be an over-complicated process—sometimes all it takes is you asking and reaching out to the people you know.

• 00:27 – Today’s topic: 7 Ways to Increase Facebook Likes Without Spending a Dollar
• 00:35 – First, add the Facebook Widget to your website
• 00:50 – Second is building up your fan page
  • 01:03 – Use your personal profile to connect with other individuals
  • 01:10 – Do shoutout for shoutout
• 01:33 – Third is to simply ask
  • 01:44 – Send an intro email to your list asking them to like your page
• 01:50 – Look at your competitor's posts in BuzzSumo and type in the SEO keywords that are getting likes
• 02:08 – Share your competitor’s content and ask them to like or share your page, too
• 02:28 – Just create great content, in general
  • 02:50 – Eric would write content and if people liked it, they would share it
• 03:07 – Sixth, focus on timing
• 03:31 – Promoting your content
• 03:44 – Reach out to people who can do direct outreach
  • 03:48 – Use Pitchbox to help you organize your outreach
• 04:00 – Boosting a post can also increase your page likes
• 04:09 – That’s it for today’s episode!

1. Build up your fan page by connecting with people using your personal profile.
2. Simply ask people to like your page – there’s no harm in sending out an email requesting so.
3. Track the best time that people are engaging, then promote and organize your outreach accordingly.

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In Episode #257, Eric and Neil discuss whether it is a good time to start a marketing agency. Tune in to learn why starting a marketing agency today IS a great thing due to the internet. Also, Eric and Neil tell you how to keep yourself competitive against the other big guys in the marketing agency space.

• 00:27 – Today’s topic: Is It a Good Time to Start a Marketing Agency?
• 00:39 – Neil just started an agency
• 01:09 – Neil generates an average of 300-500 leads
• 01:31 – It IS a great time because online marketing is trackable
• 01:58 – Facebook and Google’s market cap is so high
• 02:10 – The real question is: are you good enough to start an agency?
• 02:47 – Eric thought that their competition was going to eat them up
• 03:04 – When you’re trying to be a full-service agency and you’re trying to work with all types of clients, that’s when you set yourself up for failure
• 03:14 – You should focus on a certain area at the start
• 03:35 – As long as the platforms are out there and they have your attention, there is room for everyone
• 03:56 – The specialist tends to do their best
• 04:20 – When you’re starting off, you’re going to compete with the big guys
  • 04:30 – The weakness of the big guys is that they’re not personable
  • 05:03 – Neil’s sample pitch for the big guys
  • 05:27 – Use the company’s weakness against them when pitching against them
• 05:38 – Go out there and establish relationships
  • 06:06 – Being able to connect with people is going to help you
• 06:18 – Neil talks about partnership with people in the industry
• 06:44 – Neil’s Advance Marketing Program
• 06:55 – That’s it for today’s episode!

1. Online marketing is trackable—making it easier to know if your efforts are working.
2. The real question is: are you good enough to start an agency?
3. Establish relationships with the people in your market and build partnerships.

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In Episode #256, Eric and Neil discuss how to convert your leads into paying clients. Tune in to learn the most effective ways to convert your leads, such as being mindful of your response time and how often you check in with your clients. Eric and Neil also explain why documenting your leads is essential in scaling your business.

• 00:27 – Today’s topic: How to Convert Your Leads into Paying Clients
• 00:40 – There was a study about calling your leads
  • 01:04 – One of Eric’s clients was impressed by their speed
  • 01:23 – If you don’t follow up on a deal quick enough, you will lose a lot of them
• 01:30 – Converting a lead happens through a lot of follow up
  • 02:09 – Neil uses Yesware to keep track of the follow up
  • 02:29 – Some people focus more on the content without tracking if the leads are opening up or not
• 03:03 – Track how often you touch base with your client
  • 03:25 – Have a process so it’s easier to pass this onto another person, if needed
  • 03:30 – Document your tracking
• 03:47 – If you’re trying to scale a business, you need to have everything documented and not just in your head
• 03:55 – Once you have something on paper, you know where to find it
• 04:09 – Neil refers to F1 racing as an example
• 04:42 – Converting requires fine tuning the process
• 05:11 – What clients said about Eric that made them convert
• 05:46 – For every lead that doesn’t convert, get in contact with them, and talk to them about why they didn’t sign up
  • 06:03 – Answer their objections for future pitches
• 06:14 – Marketing School is giving away a copy of Yesware, which is a great sales tool
  • 06:45 – To enter, subscribe, rate and review Marketing School
  • 06:49 – Text MAREKTINGSCHOOL to 33444
• 06:59 – Eric and Neil paid for the giveaway and wants the listeners to know how helpful the tools are
• 07:22 – That’s it for today’s episode!

1. Call your leads and follow up ASAP—speed is a huge factor when it comes to sealing a deal.
2. The more you follow up on your leads, the more chance you have for them to convert.
3. Know your customer’s objections and use this knowledge to fine tune your process and responses.

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In Episode #255, Eric and Neil discuss how to keep track of emerging trends in your industry. Tune in to learn why networking is of the utmost importance when it comes to being up to date with the latest trends and tools. You’ll also find out what blogs and social media platforms Eric and Neil use to stay on top of their game.

• 00:27 – Today’s topic: How to Keep Track of Emerging Trends in Your Industry
• 00:37 – Eric looks at Feedly to take their RSS feeds and segment them
  • 00:52 – When Eric wakes up, he’s puts them into Pocket which is his “read later” tool
  • 01:02 – Looking at the headlines in the morning gives Eric an idea on what is going on and gets his brain moving
• 01:23 – Neil uses Twitter
  • 01:31 – It is still a great tool to know the latest in your industry
  • 01:49 – Follow the people within your industry
• 01:59 – For Twitter, Eric uses Tweetbot
  • 02:29 – Eric likes Twitter because when something big happens, it will trend easily
• 03:03 – Listen to different podcasts in your industry
• 03:24 – The new tactics and trends can be easily shared through podcasts
  • 03:59 – Eric and Neil discuss with each other what they are doing and their results
  • 04:30 – Eric and Neil are doing this with other people in their space
  • 04:35 – “If you’re not networking with people, you’re not going to be ahead of them”
• 04:40 – Eric had a chat with Sean Ellis of Growth Hacker
  • 04:52 – Shawn shares why he started Growth Hacker
  • 05:04 – If you meet with other people, you can build relationships
• 05:18 – Eric shares when he went to the Traffic and Conversion Conference
  • 05:25 – One of Neil’s business partners connected with one of Eric’s friends
• 06:16 – Make sure you reciprocate
• 06:28 – Eric enjoys looking at Venture Capital blogs like CB Insights, Mattermark and Crunchbase
  • 07:03 – It can give you an idea of where things are going, in general
• 07:13 – That’s it for today’s episode!

1. Twitter might be dead, but it is still a good platform to know what is currently happening in your space.
2. Networking with people in your industry builds relationships and helps you stay updated on the latest news and trends.
3. You will learn more if you reciprocate.

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In Episode #254, Eric and Neil discuss the 7 tools to help you with reputation management. Tune in to learn which tools will help you keep track of your reputation, respond to negative feedback, and also preempt any future, negative domain names that could tarnish your brand.

• 00:27 – Today’s topic: 7 Tools to Help You With Reputation Management
• 00:36 – Use Mention or Google Alerts to track your brand mentions
• 00:51 – Second is to use Google Suggest
  • 01:06 – Create articles that combat the negative feedback
• 01:21 – Use KnowEm to claim multiple social networks or multiple profiles
  • 01:42 – Just do the work upfront
• 01:53 – Use a domain checker like Check Domain
  • 02:07 – Type your name or company name, plus a negative remark or word attached to it—then register those domains
• 02:29 – Fifth is Imagerater which will allow you to look for people who are using your unique images in a negative way
  • 03:02- Google Image search works, too
• 03:06 – Use SERP's rank checker
  • 03:43 – This can help you be aware of the links that link back to you
• 03:52 – Use Complaint Search Box
  • 03:54 – It allows you do Google searches in over 40 complaints’ websites
• 04:14 – That’s it for today’s episode!

1. Always track your brand mentions – know what people are thinking about your brand.
2. Create the possible domain name that can ruin your reputation in the future.
3. Keep up your ranking and be aware of those who are ahead or behind you.

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In Episode #253, Eric and Neil discuss what negative SEO is. Tune in to know how you can protect your site from negative SEO and the way Google works in regards to dishing out penalties and pushing one’s website ranking down.

• 00:27 – Today’s topic: What Is Negative SEO?
• 00:32 – Negative SEO is when someone pushes your SEO down
  • 00:43 – A good example of this is when someone builds porn or casino links to your site
• 00:56 – It becomes negative SEO when you begin to rank lower
• 01:03 – Negative SEO is when Google starts to filter you
• 01:13 – Eric thinks of SEO as an over-optimization cup
  • 01:21 – Each size has a different cup size
  • 01:23 – Big sites like Amazon have bigger cups and more room for errors
  • 01:57 – Once you hit your cup limit, that’s when Google starts to hit you with penalties
• 02:37 – Neil sees this happening in the aggressive industries
• 02:46 – Some people are taking websites that have spammy links and they link them to their website
• 03:00 – Google is improving their algorithm to fight negative SEO
• 03:11 – Make sure you continue to update your disavow file with Google Webmaster Tool
• 03:50 – Eric doesn’t worry about negative SEO as much as he did before
• 04:03 – The Marketing School is giving away 5 annual copies of Ahrefs this week
  • 04:10 – To enter, subscribe, rate and review the Marketing School Podcast
  • 04:16 – Text MARKETINGSCHOOL to 33444
• 05:14 – That’s it for today’s episode!

1. Negative SEO pushes your ranking down—beware of people who links with negative content to your site.
2. Consistently track and update your disavow file— this will help a lot.
3. In the end, don’t worry too much about negative SEO as there is only so much you can do.

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In Episode #252, Eric and Neil discuss how to maximize SERP real estate. Tune in to learns tips and strategies that will get your rank to 0 as well as the ways in which you can occupy multiple slots in SERP.

• 00:27 – Today’s topic: How to Maximize Your SERP Real Estate
• 00:33 – SERP is Search Engine Results Page
• 01:00 – Figure how you can rank zero by having proper headings
  • 01:22 – The MOZ beginner guide
• 01:44 – To get more results in SERP, have multiple pages in your site which are also sub-domain
  • 02:08 – If you Google Marketing School, they occupy 5 results with different domains
  • 02:31 – One of Eric’s real estate clients gets more results using their social media pages
• 03:15 – Answer questions or have a “how to” guide If you want rich snippets
• 03:36 – In Google Search Console, you can control the links that are showing up
• 04:18 – In linking, when you have subpages under the top keyword, you can also take up multiple spots
  • 05:03 – You also want to link to those internal pages
  • 05:47 – You don’t have to rank the second one as high as the first one, just high enough
• 05:54 – Eric does reputation management for a client
  • 06:03 – Eric is building links to other high page, authority results
• 06:29 – The Marketing School is giving away 5 annual copies of Ahrefs this week
  • 06:35 – To enter, subscribe, rate and review the Marketing School Podcast
  • 06:41 – Text MARKETINGSCHOOL to 33444
• 07:17 – That’s it for today’s episode!

1. Proper headings can make ALL the difference – make sure it is relevant and works for you.
2. How-to guides and answering questions can give you really good ranking through the snippets.
3. Search for the top keywords and have pages link to it.

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In Episode #251, Eric and Neil discuss the 7 types of content upgrades you can try today. Content upgrades are a great opportunity to grow your email list and thus, those conversions. Tune in to learn about the different types of content upgrades you can offer your audience and find out which one suits your company best.

• 00:27 – Today’s topic: 7 Types of Content Upgrades You Can Try Today
• 00:33 – A content upgrade is when you use Leadbox or other email tools to offer people freebies
• 00:53 – The idea of a content upgrade is offering something in exchange for their email addresses
• 00:57 – Content upgrades are helpful for Eric’s conversion rate
• 01:08 – First, try a downloadable checklist
  • 01:32 – Checklists are easy to look at and people like to get templates
• 01:39 – Second is a cheat sheet
• 02:02 – Third, use a tool called Designrr
  • 02:16 – Your blog post can be converted to PDF
• 02:49 – Fourth is to give your audience something educational
• 03:20 – Fifth is to provide an email course
  • 03:30 – If you want people to get a course, get them to subscribe to a campaign
• 04:00 – Sixth, provide them the next thing they should read based on what they are currently reading
• 04:42 – An alternative to webinar is to have a video launch sequence
  • 04:52 – Check Jeff Walker’s product launch
  • 05:20 – You can also do an Evergreen webinar using EverWebinar
• 05:27 – The Marketing School is giving away 5 annual copies of Ahrefs, this week
  • 05:32 - To enter, subscribe, rate and review the Marketing School Podcast
  • 05:38 - Text MARKETINGSCHOOL to 33444
• 06:28 – That’s it for today’s episode!

1. A content upgrade is a great opportunity to boost your conversion rate significantly.
2. Give your audience something valuable and educational, so they can’t resist.
3. Keep track of your audience behavior to know what type of content upgrade suits them best.

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In Episode #250, Eric and Neil discuss 7 ways you can use video to improve conversion rates. Tune in to learn the type videos you should have, where they need to be placed, and the value of doing live video for your audience. Eric and Neil also discuss how to maximize your best video content to boost your conversion.

• 00:27 – Today’s topic: 7 Ways You Can Use Video to Improve Conversion Rates
• 00:44 – Eric uses retargeting and remarketing for their blog
  • 01:01 – This builds relationship and is based on the audience’s behavior
• 01:17 – Some of Neil’s sales come from remarketing
  • 01:26 – Neil shows specific videos
• 01:39 – You can use your explainer videos, repeatedly
  • 02:03 – Your explainer videos should answer objections and create a story
  • 02:22 – Use Qualaroo or SurveyMonkey to know people’s objections before they buy
• 02:44 – Eric has a “thank you” video
• 03:11 – Fourth is to add a video to your homepage
  • 03:30 – Talk about the problems people are facing
  • 03:40 – Use the video to direct the people into your highest converting funnel
• 04:04 – Fifth is about the book Breakthrough Advertising
  • 04:23 – DigitalMarketer covered the UPSYD model weeks ago
  • 04:30 – Eric shares what UPSYD is
• 05:58 – Sixth, educate people through video or presentation (especially for new visitors)
• 06:15 – Last is to do live videos
  • 06:23 – You can check the videos statistics and boost the ones that are working well
  • 06:30 – Eric shares what he does when a user visits his free consultation page
• 07:05 – The Marketing School is giving away 5 annual copies of Ahrefs, this week
  • 07:21 – Subscribe, rate and review the Marketing School Podcast
  • 07:26 – Text MARKETINGSCHOOL to 33444
• 07:40 – Eric and Neil don’t get paid for the sponsorship and just want to give their audience cool stuff that they can use
• 08:12 – That’s it for today’s episode!

1. An effective explainer video should answer your audience’s objections and problems.
2. Use your videos to direct people to your highest converting funnel.
3. If you haven’t hopped on live videos, now is the time—repurpose the ones that generate the most traffic.

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In Episode #249, Eric and Neil discuss how to create a seamless checkout process. Your processes can easily make or break a sale. So what defines a seamless checkout process? Eric and Neil provide you with first-hand advice for how to clean up your checkout—from design to making sure that your audience is informed each step of the way.

• 00:27 – Today’s topic: How to Create a Seamless Checkout Process
• 00:40 – Make the checkout process as simple as possible
  • 00:49 – The more friction you cause, the more difficult it is to convert people
  • 00:55 – The book Don’t Make Me Think will teach you about how to design your processes in a user friendly way
• 01:17 – The more you get people engaged, the more they are likely to finish the checkout process
  • 01:51 – You can also email people who didn’t complete their checkout, so that they can convert to a sale
• 01:58 – If you want to build a relationship, integrating a live chat is a great option
  • 02:13 – You can use Intercom
  • 02:27 – Make your pages mobile-optimized and responsive
  • 02:52 – Amazon’s checkout process
• 03:55 – The seamless process only works if your audience knows what they’re doing
• 04:02 – Make sure your audience understand your product and what they’re buying
• 04:25 – Keep the users informed of each step within the process
• 04:53 – Make the experience consistent
• 05:05 – The speed also takes plays a part in the overall experience
• 05:30 – Make it easy for people to go back to where they left off
• 05:42 – The Marketing School is giving away 5 annual copies of Ahrefs this week
  • 05:51 – Subscribe, rate and review the Marketing School Podcast
  • 05:55 – Text MARKETINGSCHOOL to 33444
• 06:11 – That’s it for today’s episode!

1. Make the checkout process as easy and simple as possible.
2. A seamless checkout process only works if your audience knows what they are doing.
3. A consistent process creates the best experience.

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In Episode #248, Eric and Neil discuss the 7 creative ways to market to your email list. Sending a personal message or doing a bit more front end research regarding data on your leads can all be effective methods to market better. Tune in to maximize your marketing efforts with your email list and watch your click rates soar. 

• 00:27 – Today’s topic: 7 Creative Ways to Market to Your Email List
• 00:35 – First is the Frank Kern style – resurfacing important emails, over and over, until you click
  • 00:43 – You can use Drip and Infusionsoft
  • 01:23 – You want to create a workflow for your emails
• 01:34 – Neil uses PicSnippets which allows you to create custom images for your emails
• 02:21 – Third is RSS to blogs
  • 02:50 – RSS automation makes things easier for you
• 02:54 – Fourth is to segment your list right after they opt-in
• 03:39 – You also send manual messages to your list
  • 04:06 – Eric sends manual messages once a week and the open rate is higher
• 04:23 – Sixth is to integrate your email system with Clearbit to get more of your lead’s data
  • 04:59 – You can send them more customized emails, as well
• 05:11 – From the Clearbit’s data, find companies that are more relevant to you
  • 05:22 – Reach out to them using Mixmax
  • 05:39 – Eric generated some opportunities using this technique
  • 06:06 – Do an Evergreen launch
  • 06:22 – The Jeff Walker’s sequence is also very beneficial
• 06:35 – That’s it for today’s episode!

1. When it comes to emailing your list—keep a healthy balance between automated and personalized messages.
2. Being more personal in your emails attracts more clicks.
3. Research tried and tested email sequences to see what works best for you.

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In Episode #247, Eric and Neil discuss the 7 techniques for speeding up your keyword research. Eric and Neil give you the top online tools to quicken your keyword research so that you can stay ahead of your competitors when it comes to how well you rank.

• 00:27 – Today’s topic: 7 Techniques for Speeding Up Your Keyword Research
• 00:35 – One is to go to Ahrefs and put in your competitor’s URL
  • 00:45 – It will show you their popular keywords that help them rank well, their level of traffic, and the pages that are ranking
• 01:00 – Second is Google Search Console
  • 01:15 – Go to the Google Analytics section and check your ranking
• 01:40 – Use SEMrush and see what your competitors are bidding on for a pay-per-click
• 02:07 – In keyword searching, you always have to keep up with the trends
• 02:23 – Use Google Trends and Google Autocomplete to know what people are looking for
• 02:43 – Fifth is MarketMuse
  • 03:08 – Google checks how thorough your content is
• 03:22 – Sixth is Serpstat and you can get a deal with App Sumo
  • 03:36 – It is an in-depth keyword/SEO tool
• 04:05 – Last is going through Google Search Console then Uber Suggest for the keyword you could be ranking for
• 04:56 – That’s it for today’s episode!

1. Find out the keywords that are ranking well and use them so that your pages appear on Google’s first page search result.
2. Be in the know in regards to what people are searching.
3. Track if your keywords are consistently ranking and if necessary, make changes.

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In Episode #246, Eric and Neil discuss how to integrate chatbots into your marketing. Tune in to learn what chatbot is, its limitations and strengths in regards to its function, and whether or not it is essential for your marketing strategy. They also discuss the BEST way to optimize a chatbot’s utility—partner it with a human.

• 00:27 – Today’s topic: How to Integrate Chatbots into Your Marketing
• 00:34 – There’s been a chatbot craze since 2016
• 00:49 – Eric explains what a chatbot is
• 01:15 – Chatbots can understand the basic level of support
• 01:22 – Eric shares how chatbots work in regards to marketing
• 01:50 – The best version of chatbots
  • 02:05 – It’s not a 100% automated bot
• 02:15 – A human element combined with chatbot is what works best
• 02:21 – How you type within the chat can be a very meticulous process
• 02:26 – Neil shares his experience outsourcing this to the Philippines
• 02:37 – Have someone who can nurture the chatbot interaction
• 02:59 – Go to Chatfuel and the Facebook group Bots to interact with people who are interested in bots
  • 03:21 – Chatfuel will allow you to build a Facebook bot, without any need for coding
  • 03:38 – At the moment, bots are still imperfect and will fail at times
  • 03:51 – Eric reads a sample chatbot message
• 04:14 – Chatbots are not gaining traction
• 04:27 – Use the ones that are a bit aggressive, like Intercom and Drip
• 04:46 – Neil shares why having a more aggressive bot is better
• 05:21 – It is still your job to convert people
• 05:29 – Use chatbot to your advantage
• 05:34 – That’s it for today’s episode!

1. Chatbot can offer a very basic level of support which can work to your advantage.
2. Human interaction combined with a chatbot is the best way for a chatbot to operate smoothly.
3. Do NOT rely too heavily on a chatbot for conversion – at the end of the day, it’s your job to sell.

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In Episode #245, Eric and Neil discuss how to analyze your competition in less than 10 minutes. Tune in to find out the tools that Eric and Neil have tried and tested. They tell you exactly what your competitors are doing—from their best keywords to their top performing content. Learn what you need to so that you can stay ahead of the game.

• 00:27 – Today’s topic: How to Analyze Your Competition in Less Than 10 Minutes
• 00:35 – Neil suggests going to SEMrush to put in your competitor's URL and see the keywords that are getting them traffic
  • 00:49 – Take the URLs and run them on Ahrefs to see the number of backlinks
  • 00:54 – Go to the webpage to see the content
  • 00:57 – Look at the pages that rank on Google using the key terms
  • 01:07 – Then, go to your site to create content with more keywords
• 01:23 – Use Adbeat for advertising
• 01:29 – SpyFu is good for keyword research
• 01:33 – Built With helps you know the technology your competitors are using
• 02:07 – Use WhatRunsWhere to show the graphics and display of your competitors
• 02:18 – Go to your competitor's Facebook page and go to BuzzSumo to see what worked for them
• 02:44 – Check their lead share posts to see the content that people like and don’t like
• 03:00 – Eric likes Ahrefs as it is similar to SEMRush
  • 03:21 – Go to the top pages section in Ahrefs
  • 03:36 – Ahref’s gap analysis tool
  • 03:58 – Ahref’s keyword difficulty tool
• 04:19 – Go to GrowthEverywhere.com/Ahrefs to check it out
• 04:29 – Eric uses Screaming Frog to crawl a website
• 05:00 – Check SimilarWeb, too
• 05:10 – That’s it for today’s episode!

1. Utilize the online tools that are already available and ready your pockets for the paid ones.
2. Knowing what your competitor is up helps you to stay at the top of your game.
3. Doing a full and well-studied analysis takes more than just 10 minutes, but you’ll get used to it in time.

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In Episode #244, Eric and Neil discuss whether Omniture or Google 360 premium are worth the extra cost. Tune in to find out if you’re making the right decision in purchasing the paid versions of these products and Eric and Neil’s firsthand experience using both of them. 

• 00:27 – Today’s topic: Is Omniture or Google 360 Premium Worth the Cost?
• 00:34 – Omniture and Google 360 are analytics tools
  • 00:44 – Omniture is from Adobe and 360 is from Google
• 00:53 – Eric has used Omniture in the past and his friend used the premium service
  • 01:30 – Eric’s friend’s feedback from using Omniture was that it was not worth it
• 01:52 – You can do a lot with Google Analytics without the paid version
• 02:43 – Neil has used the paid version and there’s really no difference
• 03:00 – You can use Kissmetrics, Mixpanel, and Heap Analytics instead
• 03:15 – Omniture is almost the same as Google Analytics
• 03:55 – Don’t use either of them and you’ll save money!
• 04:01 – That’s it for today’s episode!

1. Try the tool, first, before purchasing its premium version.
2. Opt for the more efficient, but less pricey tools if you can.
3. Beware—not all paid versions are better versions.

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In Episode #243, Eric and Neil discuss how to win more business as a freelance digital marketer. Tune in to learn how you can leverage online tools to get more people to use your services and the importance of building a strong network.

• 00:27 – Today’s topic: How to Win More Business as a Freelance Digital Marketer
• 00:38 – Build your audience
  • 00:56 – Figure out where your audience hangs out and deliver content consistently
• 01:31 – Go to CrunchBase and check the people who have raised capital
  • 01:38 – Email them on how they can improve their company
  • 01:48 – It was Neil’s way to generate revenue
• 02:09 – There are tons of sales tools now, that can help you reach out to people
  • 02:14 – One is Outreach
  • 02:30 – Yesware and Mixmax can help you personalize and schedule your content
  • 02:56 – Google now detects personalized content and tags it as unique
  • 03:03 – Personalized content is best for cold outreach
• 03:29 – Help out your competition
  • 03:37 – They can give you their low-end deals if they’re too overwhelmed
  • 04:07 – Eric has referred deals
• 04:19 – Use Adbeat to create PDF reports
• 05:40 – Reach out to people who have a lot of portfolio companies
  • 05:48 – Go to an investor and show them what’s wrong with their portfolio companies
  • 06:20 – Suggest more popular companies
  • 06:43 – This leads to more and more people knowing about your services
• 07:00 – Guest post on sites like Entrepreneur or Forbes
  • 07:20 – Your post can generate traffic leading to a better rank on Google
• 07:46 – Relationship stocking
  • 08:04 – The aim is to build a good relationship
  • 08:20 – Create your event and connect with people
  • 08:44 – Email Eric for his event in LA and he can add you to the list
• 09:11 – That’s it for today’s episode!

1. Deliver valuable content consistently to your audience.
2. The more people see you, the more they want to work with you.
3. Offering your services for free is a great strategy to bring in more clients that are willing to eventually pay you.

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In Episode #242, Eric and Neil discuss the 7 ways to make money from your first blog. Tune in to find out the value of partnering with others, how to find and create the right services and products for your audience, and other methods that have been tested and proven by Eric and Neil.

• 00:27 – Today’s topic: 7 Ways to Make Money from Your First Blog
• 00:33 – When you already have an audience, put up an affiliate offer
• 01:12 – Second, think about partner deals
  • 01:22 – Neil shares an example of a deal he can make with Eric
  • 01:40 – It is more “high end”
• 02:02 – Third is advertising, but make sure the numbers work for you
  • 03:01 – Podcasting advertising is a bit better
• 03:12 – Fourth is product reservices
  • 03:19 – As your blog collects emails, you can pitch them some services or products
• 03:50 – Fifth, consulting can also drive money to your blog
  • 03:58 – Eric uses Pat Flynn as an example
• 04:43 – Neil shares what he learned from doing his first vlog
  • 04:50 – Try unique blog sponsorship
  • 05:01 – Instead of receiving cash, you can get stuff for free
• 05:19 – Lastly, create tools
  • 05:30 – If you have an audience, make a tool tailored towards them
  • 05:42 – Use SurveyMonkey to ask them for feedback regarding the tools they need
  • 05:53 – Go to CodePen to hire someone who can create the tool for you
  • 06:06 – You can charge recurring fees from the tools you put out there
• 06:11 – That’s it for today’s episode!

1. Consider your audience – know their needs and desires.
2. Sponsorship comes in all forms – not just cash.
3. Create a great partnership with other bloggers to grow your network and traffic.

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In Episode #241, Eric and Neil discuss the 7 keys to becoming a successful blogger. They discuss Chris Coyier and Chalene Johnson—some of the most successful in this space—to see what makes their content stand apart. Tune in to find out practical tips and tools you can implement, today, that will take your blog to the next level.

• 00:27 – Today’s topic: 7 Keys to Becoming a Successful Blogger
• 00:34 – Key #1: Consistency
  • 00:39 – Chris Coyier from CSS-Tricks gets over 7 million visits per month—How did he get there?
  • 01:05 – The key to success is consistency which maintains that high level of engagement
• 01:21 – Key #2: Stay ahead of the curve
  • 01:42 – Don’t just match your competition — outshine the competition
  • 02:07 – “Go above and beyond to succeed”
• 02:12 – Key #3: Promote your content
  • 02:21 – Build relationships with your clientele
  • 02:26 – Buzzsumo will help you find people creating similar content—work together
  • 02:45 – Groove HQ has great insights into how you can promote your blog
• 03:03 – Key #4: Do NOT rewrite your content over and over again
  • 03:20 – What will happen is one will rank well while the others won’t
• 03:45 – Key #5: Repurpose your content
  • 03:49 – Chalene Johnson starts with Facebook Live, then a Q&A, and then directs you to blog posts
  • 04:31 – Aleyda Solis has a content re-usage workflow chart that tells you how to repurpose
• 04:45 – Key #6: Don’t be afraid to be the first mover
  • 05:00 – Eventually your topic will gain popularity and you will do well
  • 05:10 – Even with greater authority as a writer, it’s still hard to overtake those who have put the content out there faster
• 05:30 – Key #7: It is all about the process—How are you going to scale it out?
  • 05:53 – Choose your processes as it is your vision
  • 05:57 – Refer to Quick Sprout or Neil Patel to help you find your right workflow process
  • 06:03 – Content Marketing Institute is a great resource to find the right process for you
• 06:17 – That’s it for today’s episode!

1. Don’t just match your competitors graphic to graphic or blog post to blog post—outshine the competition with what you offer.
2. Promoting your content means building relationships with viewers and other bloggers who share your space.
3. Set up your processes as you grow—it’s your vision, after all is said and done.

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In Episode #240, Eric and Neil discuss how to make the most of your Twitter audience before it dies. Tune in to learn why Twitter is still very much alive and the impact you can have by having quality and consistent interactions with your Twitter audience.

• 00:27 – Today’s topic: How to Make the Most of Your Twitter Audience Before It Dies
• 00:34 – Eric shares the feedback they got from a previous episode about Twitter
• 00:55 – Neil’s assistant told him to be more engaged on Twitter
• 01:20 – Eric responded to the commenter on the episode
• 01:32 – Engage with your audience on Twitter
  • 01:53 – Run Twitter ads if you think it will still work for you
• 02:07 – Go live on Twitter using Periscope or the Twitter app
• 02:28 – You can use Twitter to showcase your success
• 02:32 – You can also share testimonials and ask your audience to do the same, too
  • 02:28 – It’s personalized and creates engagement
• 03:18 – Use Edgar combined with Buffer to schedule your Twitter posts
• 04:10 – Being controversial creates buzz with your audience
• 05:18 – Curate the people that you’re following
• 05:51 – Stay consistent
  • 05:59 – Do it multiple times a day
• 06:05 – That’s it for today’s episode!

1. Having quality interaction on Twitter creates engagement and traffic.
2. Do NOT be afraid to walk the line - just try doing it.
3. Consistency is the key when it comes to keeping up the communication.

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In Episode #239, Eric and Neil discuss the top marketing tools that they both use to run their businesses. Tune in as they list the marketing tools that help their ships run smoothly so that you can know which tools are worth incorporating into your daily business operations.

• 00:27 – Today’s topic: The Top Marketing Tools that Eric and Neil Use to Run Their Businesses
• 00:50 – Drip is Eric’s email service provider
  • 01:10 – Go to GrowthEverywhere.com/Drip to get their free plan
• 01:16 – Eric can’t live without Leadpages
• 01:47 – Hubstaff is Eric’s team time tracking tool
• 02:05 – Eric uses Slack with different integration tools
• 02:24 – Zapier has also been very helpful for Eric’s team
• 02:59 – Neil’s team uses Google Analytics and they use it daily
• 03:17 – For emails, Neil uses Infusionsoft and they paid a consultant to help them figure out how to use it
• 03:34 – Neil also uses Plus This within the Infusionsoft campaign
• 03:45 – Neil’s team also use Ahrefs on a daily basis
• 03:55 – Buzzsumo helps Neil’s team figure out topics they can write about
• 04:00 – Buffer is used for social media scheduling
• 04:32 – Eric’s team relies on Google Tag Manager
• 05:15 – Edgar allows Eric’s team to schedule their social media posts
• 05:46 – Eric’s team uses AdEspresso and Ads Editor for their ads
• 06:05 – Eric and Neil both use EverWebinar
• 06:12 – PicSnippets helps Neil with his email images
• 06:28 – Neil uses SEMrush a lot, too
• 06:41 – Neil shares how he tracks his ranking in other countries
  • 07:23 – Google “how to search on Google UK” while in the USA
• 07:35 – Adbeat is where you can check how well your competitors are doing with their ads
• 08:09 – That’s it for today’s episode!

1. Leverage the tools that make things easier and more organized for your team.
2. Find which tools suit your needs well—you also don’t want to overcomplicate things.
3. Staying on top of your business is of the utmost importance—it’s worth it to invest time, energy, and resources into the tools that will help you do this.

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In Episode #238, Eric and Neil discuss the new Google AdWords tricks that you can try in 2017. Tune in to learn how remarketing videos can drive your conversion and how to minimize your spending on ads without sacrificing your traffic and conversion rates.

• 00:27 – Today’s topic: New Google AdWords Tricks to Try in 2017
• 00:37 – YouTube advertising
  • 00:50 – You can target specific keywords using your videos on YouTube
• 01:05 – Neil has a remarketing video on his page and he added it to Google AdWords and YouTube remarketing
• 01:28 – Run responsive ads
  • 02:02 – Google also has extended ads
• 02:29 – Pay will increase over time, with paid advertising, because of the competition
• 02:50 – Neil started running different variations of one ad
  • 03:15 – Neil’s cost per click is cheaper when they rotate their ads
• 03:29 – Run retargeting ads
  • 03:50 – It will save you some money and the audience is more qualified
• 03:59 – Utilize phone calls to find those leads
  • 04:09 – Use Google call tracking
  • 04:24 – Call Rails help track how your keywords are performing
• 04:46 – Neil shares how you can save money by sending an ad directly to a landing page that collects emails
• 05:07 – That’s it for today’s episode!

1. Rotate your ad as often as possible – it drives conversion.
2. Retargeting ads can save you money and the audience may be more qualified.
3. First, look into the ads and test them before spending more money on them.

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In Episode #237, Eric and Neil discuss if LinkedIn ads are worth it. Tune in to find out how LinkedIn ads work, if it is the right space for you, and why Eric deems it worthy to invest his dollars into its advertising campaigns.

• 00:27 – Today’s topic: Are LinkedIn Ads Worth It?
• 00:43 – Make sure that you test the ads
• 00:51 – LinkedIn ads are more expensive
• 01:06 – Eric pushed their educational related content in LinkedIn
  • 01:25 – They tested the content that was beneficial for e-learning companies
  • 01:30 – The traffic from LinkedIn was converting
• 01:52 – Don’t just look at CPC, but consider CPA as well
• 02:00 – The engagement rate shown by the click-through rate is very good
• 02:28 – LinkedIn ads are more expensive because it is heavily used by recruiters
• 03:01 – If you choose to use LinkedIn ads, combine it with daily posts on your LinkedIn page
• 03:17 – When you’re doing a sponsored ad, make sure that your image is as big as possible
• 03:50 – Put some money into LinkedIn ads if your target audience is on LinkedIn
• 04:02 – When you're collecting a lead, use the authentication from LinkedIn
• 04:29 – Track your conversion
• 04:42 – That’s it for today’s episode!

1. Always be sure to test your ads, first.
2. Assess if the platform is the right place for your ad – make sure your target audience is present.
3. Leverage LinkedIn as much as you are able – it now has more features to help you in your marketing.

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In Episode #236, Eric and Neil discuss maximizing the effectiveness of your live stream sessions. Tune in to learn how you can use your live stream sessions to increase traffic, and how you can repurpose the live content for other, more evergreen, purposes. 

• 00:27 – Today’s topic: How to Maximize Your Live Stream Sessions
• 00:44 – Simulcast using Wirecast and Huzza
  • 01:10 – You can hit both Facebook and Youtube at the same time
• 01:25 – Prior to the day of the live streaming, do promos and an email blast
  • 01:35 – Let people know you’re about to live stream
  • 01:50 – The more people you let know about your live stream, the higher your viewership will be
• 01:58 – If your video does well, go to Rev and have the video transcribed
  • 02:24 – Most people watch videos with the transcription
• 02:57 – Take the video from the live session and repurpose it
  • 03:35 – Doing this can double your viewership
• 03:43 – During a live interview session, get the people being interviewed to share the video with their communities
• 04:07 – Chalene Johnson does a live stream with Q&A and repurposes that video
• 04:53 – That’s it for today’s episode!

1. Simulcast your live video—try to be on every platform.
2. Do an email blast and promotions before your live video – let people know what’s coming and viewership will increase!
3. Repurpose your video for other content and maximize it use.

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In Episode #235, Eric and Neil talk about how to launch an info product—what you should consider prior to launch, and the key metrics you should use to measure success. 

• 00:27 – Today’s topic: How to Launch Your Info Product
• 00:40 – “There’s a launch sequence that comes with an info product”
  • 00:56 – One type of launch is a “Cart Closing”
  • 01:20 – Second is the “evergreen launch”
  • 01:23 – Jeff Walker’s product launch formula
• 02:22 – “If you’re launching a product, it’s not about the copy. It’s more about the sequence”
• 02:55 – Think about your traffic first before launching a product
  • 03:04 – Start with Facebook, Outbrain or Taboola and Google AdWords
• 03:36 – Doing joint-ventures is also an option
  • 03:50 – A list rental works sometimes
• 04:15 – Go to GoToWebinar if you want to do a live event, EverWebinar for evergreen webinars
• 04:27 – For online courses, use Kajabi
• 04:40 – Infusionsoft is also an option
• 04:55 – Frank Kern has a sequence of important emails
  • 05:10 – Map out a list of your most important emails
  • 05:28 – Frank Kern sends the same email repeatedly with different headlines and it works!
• 05:54 – Don’t worry about your first launch being perfect – just launch it and check the conversion
  • 06:13 – The key metrics you need to measure
• 06:25 – Subscribe, rate and review and get a chance to win a free copy of Authority Labs
  • 06:36 – Text MARKETINGSCHOOL to 33444
• 06:44 – That’s it for today’s episode!

1. When it comes to launching an info product, don’t worry about the copy, worry about the sequence.
2. Utilize specialty online tools like Go-to-Webinar or Kajabi for an easier launch.
3. Launch your product before it’s “perfect” and measure the key metrics—they’ll help you identify where to improve.

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In Episode #234, Eric and Neil define what an info product is and discuss how can you create one for your business.

• 00:27 – Today’s topic: What Is Info Product and How Can You Create One?
• 00:33 – Eric describes what an info product is
  • 00:57 – He learned about info products during his internship
• 01:17 – There are nuances around info product
• 01:25 – You can do 5 to 6-figure launches with info products if done well
• 01:44 – With info product, you’re going to have HUGE refund rates unless your product does what it says it will do
  • 01:59 – Your product must solve your audiences’ pain points
• 02:06 – Conduct customer surveys and keep refining your product
• 02:16 – Lean on word-of mouth marketing and keep people happy with your product
• 02:27 – Eric describes how to create an info product
  • 02:30 – Repeat or repurpose your content to make it into an info product
  • 02:51 – You can use Quicktime or Powerpoint to stream your content
  • 03:00 – Get an idea from Udemy and Skillshare about offering a course
  • 03:17 – Make your info product concise and organized
  • 03:42 – Focus on one area and avoid overwhelming your audience
• 03:46 – Offer your content in different formats
• 04:11 – Create an info product with accountability
• 04:38 – It might seem easy to create a focused info product but it takes time
• 04:51 – Take a look at info products offered by Neil Patel, Brian Dean and Frank Kern
• 05:26 – Subscribe, rate and review and get a chance to win a free copy of Authority Labs
  • 05:34 – Text MARKETINGSCHOOL to 33444
• 05:42 – That’s it for today’s episode!

1. If you do your info product well, you WILL make money.
2. Create an info product that meets a need—give the people what they want, not what you THINK they want.
3. A good info product takes time, patience, and a lot of improvements.

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In Episode #233, Eric and Neil discuss whether or not you should use Outbrain or Taboola. Tune in to learn whether or not Outbrain or Taboola are still truly relevant in today’s environment, and why some people still swear by them. 

• 00:27 – Today’s topic: Should You Be Using Outbrain or Taboola?
• 00:33 – Outbrain and Taboola can promote your content in content delivery network
• 00:58 – Outbrain and Taboola are viable sources of traffic
• 01:56 – If you can make cash flow positive with advertising channels, then do them all
• 02:10 – These days, Outbrain and Taboola cater to ad impression companies
• 02:30 – Some of the Outbrain and Taboola ads are scammy and spammy
  • 03:22 – Eric shares what he tends to observe from these ads
• 03:45 – Use Adbeat to see your competitors' ad
• 04:10 – Subscribe, rate and review and get a chance to win a free copy of Authority Labs
  • 04:20 – Text MARKETINGSCHOOL to 33444
• 04:33 – That’s it for today’s episode!

1. Outbrain and Taboola still work for the right businesses.
2. Not all ads can do good things for you brand—ads can help or hinder.
3. If an advertising channel is cash-flow positive, use it.

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In Episode #232, Eric and Neil discuss how to get more blog comments. That interaction with your readers is an excellent way to build relationships, trust and loyalty. Tune in to learn the basics of interacting with your audience so that you can keep them coming back to your page.

• 00:27 – Today’s topic: How to Get More Blog Comments
• 00:38 – Neil shares these tips
  • 00:42 – Write in a conversational tone
  • 00:44 – Use the words “you” and “I”
  • 00:53 – Email out to your list
  • 00:56 – Share your post on social web
• 01:16 – The more interactive you are in responding to your comments, the more they’re going to come back and respond back to you
• 01:25 – Use plug-ins
• 01:59 – You can build loyalty with your audience
• 02:21 – Hire or get someone to respond for you if you’re too busy to do it
• 02:30 – Eric shares a page that shut down blog commenting on their posts
• 02:49 – If your blog is a controversial one, it’s good to remove the comments
• 03:03 - Subscribe, rate and review and get a chance to win a free copy of Authority Labs
  • 03:15 – Text MARKETINGSCHOOL to 33444
• 00:00 – That’s it for today’s episode!

1. Blog commenting is one way to add a personal touch to your blog or business.
2. Use a conversational tone in your interactions.
3. Sometimes, turning off blog commenting sections is for the best, especially when it comes to controversial topics.

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In Episode #231, Eric and Neil discuss whether it's a good time to start a podcast. Tune in to learn if the best time to plunge into podcasting is now and the ways that will help you be successful in this channel.

• 00:27 – Today’s topic: Is it a Good Time to Start a Podcast?
• 00:33 – Yes, because now is an inflection point for podcasts
• 01:01 – Podcasting has helped Eric’s business grow
• 01:22 – If the channel is popular, you should go after it
• 02:06 – Russell Brunson mentions that podcasting is the best thing that has happened to his business
• 02:14 – Podcasting takes time
• 03:18 – Some are also hitting millions of downloads a month
• 03:38 – Look for the unsolicited response rate
• 04:10 – If you’re going to enter a new market, make sure you know how to attack it
• 05:00 – Also think of a channel where you can market
• 05:13 - Subscribe, rate and review and get a chance to win a free copy of Authority Labs
  • 05:26 – Text MARKETINGSCHOOL to 33444
• 00:00 – That’s it for today’s episode!

1. If you’re thinking about starting a podcast, you should—now is an inflection point for podcasting.
2. If you enter a new market, make sure you learn how to attack it.
3. Find a market that can help you leverage your podcast.

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In Episode #230, Eric and Neil discuss the 7 ways you can add link building to your daily routine. Take note of how you can incorporate simple strategies into your daily routine to build your links such as emailing people you’ve linked out to in the past or having a daily, SEO tracking system in place.

• 00:27 – Today’s topic: 7 Ways You Can Add Link Building to Your Daily Routine
• 00:38 – First is to have a process in place
• 01:29 – Go to your old blog posts and email 10 people a day that you’ve linked out to
• 02:08 – Create link alerts for your competitor
  • 02:17 – Use Ahrefs to get access and create link alerts
  • 02:52 – It’s become more targeted
• 02:59 – The more people who know about you and your company, the more links you get
  • 03:05 – One simple way to get links is to have an interview or podcast
  • 03:57 – Interview Valet can guarantee you a number of interviews a month
• 04:13 – Fifth is to see the links that tend to rank well
  • 04:19 – Use Google Search Console
  • 04:25 – Authority Labs can track your ranking
• 04:41 – Eric Enge of Stone Temple Consulting did a study on this
• 04:54 – Link building is about time
  • 05:04 – Search for “broken link checker”
• 05:40 – Link roundup link building
  • 05:45 – You have to create good content
• 06:28 – Subscribe, rate and review and get a chance to win a free copy of Authority Labs
  • 06:39 – Text marketingschool to 33444
• 06:48 – That’s it for today’s episode!

1. Having a process for everything can make life easier for you – including hiring.
2. Make you and your company known in your niche – the bigger your reach, the more links you get.
3. Link building is about time – the longer it is out there, the more links you will have.

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In Episode #229, Eric and Neil discuss how to build more traffic when you already rank for your head terms. Tune in to learn as Eric and Neil provide a step-by-step guide to see how you’re ranking on specific pages and also share with you their weekly giveaway.

• 00:27 – Today’s topic: How to Build More Traffic When You Already Rank for All Your Head Terms
• 00:37 – Eric explains what a head term is and how you can rank for long tail variations
• 00:56 – Go to Google Suggest and type the head terms you rank for
  • 01:11 – Neil tries the head term “online marketing” on Google
  • 01:25 – Take the terms related to your head terms and make corresponding content, if relevant
  • 01:45 – Type your head term and look for other variations of it
• 02:14 – The hub and spoke model
  • 02:17 – Hub and spoke by Jimmy Daly
• 02:25 – Conversion rate optimization
• 02:54 – Skyscrape content that is already there which is connected to your head term
  • 03:03 – Use Google Search Console and look for the keywords that help you rank
  • 03:13 – Go to search analytics, click on the top 3 checkmarks on the top left corner and then switch to pages—go to “search by impression” from top to bottom
  • 03:32 – Look at the keywords that you’re ranking for in specific pages
• 04:04 – Eric and Neil are giving out one free tool per week
  • 04:15 – This week’s free tool is a free copy of Authority Labs, a keyword tracking tool
  • 04:28 – What you have to do is text marketingschool to 33444 and the winner will be confirmed weekly
• 04:40 – That’s it for today’s episode!

1. Link to subcategories under your main category—Google likes that.
2. Sky scrape content that is already out there which is connected to your head terms.
3. Terms that are related to your head terms can be used to create new content.

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In Episode #228, Eric and Neil discuss how to scale content marketing without hiring more people. Whether it be discerning what deserves your attention and what doesn’t or setting up systems that keep you organized—there are practical things you can do, today, to help you scale your content marketing. 

• 00:27 – Today’s topic: How to Scale Content Marketing Without Hiring More People
• 00:33 – One of the problems in content marketing is limited resources
• 00:56 – It is easy to ask people to do what other people do, but the actual work is difficult
• 01:21 – Learn how to say “no” to unnecessary work
  • 01:25 – Focus on the things that are working for you
• 01:35 – Only hire an editor as your contractor
• 01:42 – You can find your writers at problogger.net
  • 02:16 – Go through the contents of the applicants and see what’s the ideal fit for you
  • 02:32 – Have your editor ask them to make 10 headlines
  • 03:08 – Show some samples of format
  • 03:39 – Get them to write content, post it into Wordpress, and promote it
  • 03:49 – Check Buzzsumo to see who’s sharing similar content and contact them to promote your content
• 04:45 – It’s important to have the right processes in place
• 05:27 – Leverage the content that you already have
  • 05:39 – Use Canva and YouTube to slice up your content and upload it separately
  • 05:59 – Use Meet Edgar to repurpose your content
• 06:20 – Use Smartsheet or CoSchedule to have a content calendar
• 06:43 – If everything is disorganized, you’ll be constrained and you won’t be putting out your target content
• 06:54 – That’s it for today’s episode!

1. Say “no” to the unnecessary tasks and focus on the things that are working.
2. Have the right process in place to optimize content output.
3. Repurpose your most visited content.

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In Episode #227, Eric and Neil discuss the 7 questions to ask when hiring a growth hacker. Tune in to find out what you should ask your prospective growth hacker and how these questions will reveal their work ethic, problem solving and analytical skills, and overall potential.

• 00:27 – Today’s topic: 7 Questions to Ask When Hiring a Growth Hacker
• 00:35 – First, tell me your most impressive win in your career
  • 00:40 – It will help frame the conversation
  • 00:55 – This is one of Elon Musk’s favorite question
• 01:20 – Second is asking for their favorite brand and creating a scenario
  • 01:56 – Growth hacking is all about experimentation and there’ll be tough times
• 02:30 – Third is having them look at your website and ask them suggestions for improvement
  • 02:42 – Spark Hire is video interviewing tool that you can use and give the interviewer a time limit on a task
• 03:20 – Growth hacking is about creativity
  • 03:36 – Neil shares a sample question connected with their favorite brand
• 04:15 – Ask situational questions
  • 04:29 – Give them a pen and paper and see someone who actually does more thinking
• 05:15 – “It’s all about trying to figure out how people think”
• 05:25 – In marketing, you want someone who is good in numbers and logical, too
  • 05:30 – Show them a funnel and ask them about it
  • 06:23 – You want to make sure they come up with logical responses that is data-driven
• 06:41 – Tell me about the last book you read
  • 06:51 – You want the people who are constantly making themselves better
• 07:12 – That’s it for today’s episode!

1. Knowing their most impressive win, even in college, says a lot about them.
2. Growth hacking is about experimentation and creativity – find someone who can make their way out of the most difficult situation.
3. You want someone who is constantly improving themselves.

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In Episode #226, Eric and Neil discuss how to get started with public speaking. Tune in to learn several ways to find those speaking gigs, how it helps publicize your brand, and the benefits of using live, social media platforms for public speaking.

• 00:27 – Today’s topic: How to Get Started with Public Speaking
• 00:35 – Neil shares about his first talk which was for Wikipedia
• 00:51 – Neil shares how to get public speaking spots
  • 00:53 – Go to people, find conferences in your niche, and send them an application
  • 01:00 – Make sure your application is thorough
  • 01:13 – Add your social following in your application
  • 01:31 – Record a video on why you are a good fit as a speaker
• 01:40 – It’s okay not to do well on your first speaking gig, but you’ll get used to it over time
• 01:49 – It takes time and just apply to be a speaker
• 02:05 – Apply to small and localized conferences
• 03:00 – Eric shares how he did on his first speaking gig
• 03:10 – When you first speak in front of people, it’s not about you, but what you can give to your audience and how you make them feel
• 03:29 – Make your audiences do one thing that will stick with them
• 03:40 – Eric asks the organizers about the audience
• 04:12 – Neil shares about the pay
  • 04:20 – Neil normally charges from $40-50
• 04:42 – If you’re starting out, your goal is personal branding
• 04:55 – You can also do your own speaking with Facebook or YouTube Live
  • 05:20 – From there, you can try getting into conferences
• 05:30 – A recorded YouTube video has more reach than speaking in conferences
• 05:36 – You can get invited to conferences because of your podcast or YouTube videos
• 05:54 – Leverage Facebook and YouTube Live as they’re free
• 06:13 – Use Wirecast or Huzza to simulcast your video into different social media channels
• 06:33 – That’s it for today’s episode!

1. If you’re just starting out, focus on your personal branding as opposed to getting paid.
2. Find conferences in your niche and send them a thorough application.
3. Leverage social media channels’ live features – it’s free and can get you more reach.

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In Episode #225, Eric and Neil discuss what a marketing nurture sequence is and what you should be putting into it. Tune in to know how you can successfully nurture your viewers, so they will convert over time.

• 00:27 – Today’s topic: What a Marketing Nurture Sequence Is and What You Should be Putting Into It
• 00:33 – Nurture sequence is going to allow you to talk to people over time and give them value
• 00:51 – When someone first opens your email, you have to nurture them
• 01:20 – Neil shares what his nurture sequence looks like
• 01:33 – Neil builds an emotional connection with his viewers
• 01:40 – After Neil gives his viewers value, that’s when he pitches for his products and services
• 02:00 – Eric shares a lot of podcasts from Growth Everywhere
  • 02:27 – Eric’s viewers are interested in marketing and growing their business
• 02:34 – Eric keeps on sharing his content
• 02:48 – One of Neil’s clients took 2 years to sign up
• 03:00 – Eric uses Drip and makes a list of the most important emails
• 04:10 – Neil’s most important lesson from Frank Kern
  • 04:22 – “It’s all about the sequences and find out where the holes are”
• 05:20 – Check out Frank Kern’s webinar on contingency
  • 05:28 – Frank Kern’s webinars are on Youtube
• 05:40 – Russell Brunson has some good stuff about marketing automation and marketing nurture sequence
• 05:47 – That’s it for today’s episode!

1. Nurture your viewers by giving them valuable content.
2. Don’t just push your products on your viewers—build that trust and relationship.
3. Take a look at your sequence and check for gaps and holes.

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In Episode #224, Eric and Neil discuss how to generate consulting leads from your website. How do you attract these leads? What needs to change with your website, today, in order to increase those potential clients? From live chat to webinars, tune in to find out Eric and Neil’s proven strategies that keep the door open for those leads.

• 00:27 – Today’s topic: How to Generate Consulting Leads From Your Website
• 00:32 – First is to add live chat on your website and have someone manning it
  • 00:35 – Use Intercom
• 01:06 – Don’t just have long form fields, break it into steps
• 01:40 – Make sure you are segmenting people
  • 01:45 – You can use Infusionsoft or Drip
  • 01:54 – Eric shares how he uses Drip
• 02:23 – Use marketing automation and leverage your different nurture sequences
• 02:43 – Be creative in the way you collect leads
  • 02:49 – Neil’s SEO tool
  • 03:00 – Neil has thousands of unique URLs going into his SEO tool
  • 03:23 – Neil helps people get more traffic
• 03:47 – Make sure you set up an experimentation framework
  • 03:59 – Do testing all the time, especially if you’re driving traffic
  • 04:10 – Use Visual Website Optimizer or Optimizely
• 05:03 – Insert calls-to-action
  • 05:10 – You can get more leads this way
• 05:51 – Do webinars
  • 05:56 – Neil’s webinars work
• 06:45 - Phone calls work, too
  • 07:00 – CallRail tracks where the calls are coming from and record them
• 07:46 – That’s it for today’s episode!

1. Continue to be creative in the way you collect leads.
2. Run an A/B test and implement a growth experiment framework.
3. Call-to-actions can sometimes be aggressive, but don’t discount the fact that it still works.

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In Episode #223, Eric and Neil discuss how to do an SEO to a tiny website that doesn’t have any visitors or money. When starting with very little, it can a daunting task to draw people to your website. Tune in to find out that there is hope—there are small, tangible actions you can take to increase your traffic.

• 00:27 – Today’s topic: How To Do SEO On a Tiny Website That Doesn’t Have Any Visitors or Money
• 00:45 – As a tiny website, you can’t compete with the big ones, so pick a niche
  • 00:57 – Choose a niche that is not too broad
• 01:30 – Start with content
  • 01:40 – Focus on content and start building relationships with people
  • 02:13 – Make your content in-depth
• 02:30 – Apple and Google started small
• 03:00 – Take things slow and easy
• 03:17 – Don’t focus on the number of pages, but quality
• 03:32 – When you have a detailed article, reach out with people in a similar niche
  • 03:36 – Go to Ahrefs and put in your website’s URL—it will tell you about your competition
• 04:20 – Growth Everywhere’s affiliate link with Ahrefs
• 04:30 – Use BuzzSumo and Pitchbox for link outreach
  • 04:53 – Use BuzzStream for link outreach
• 05:04 – Think of Wikipedia as inspiration
• 05:40 – Go to Single Grain to find the 1 million backlink studies they performed on AirBnb and Udemy
• 05:58 – That’s it for today’s episode!

1. Start small – don’t think about conquering the world.
2. Pick a niche where you know you will do well.
3. Create well-detailed content and do a link outreach – this will increase your visitors significantly.

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In Episode #222, Eric and Neil discuss the 7 free marketing tools that you ought to use. People oftentimes become overwhelmed about where to start with their marketing campaigns with little knowledge of the tools that are already at their disposal. Eric and Neil give you 7 free tools and describe what they are, how they add value to your website, and how they improve your ranking.

• 00:27 – Today’s topic: 7 Free Marketing Tools that You Ought to Use
• 00:34 – First is Ubersuggest
  • 00:38 – It is great for content generation
• 00:54 – Second is Google Tag Manager
  • 01:05 – It makes adding tools to your website easier
• 01:15 – Make sure you have the right retargeting pixel and other pixels
  • 01:46 – Collect the data
• 01:56 – HubSpot Sales
  • 02:19 – It tracks your email and tells the receivers’ actions
• 02:33 – Mixmax will let you track, too
  • 02:48 – You can personalize your outreach email
  • 03:06 – You can integrate it with your team
  • 03:20 – Yesware and HubSpot Sales does the same thing as Mixmax
• 03:35 – Google Webmaster Tool
  • 03:50 – It allows you to see what is happening on your website
• 04:02 – BuiltWith tells you what your competition is doing, for free
  • 04:25 – If you know what your competition is using, you might as well use it, as well!
• 04:35 – SimilarWeb is good for competitive analysis and it has a free and premium version
• 05:06 – That’s it for today’s episode!

1. There are tons of free marketing tools available – sift through and find the ones that will be helpful to your site.
2. Knowing your competitors behavior will help you improve your process.
3. Email is still one of the best marketing channels out there - tracking and personalizing your emails is key in maximizing its utility.

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In Episode #221, Eric and Neil discuss the 7 ways to repurpose your content. Repurposing your content is a great opportunity to extend your reach and maximize the value of your content. Tune in to find out key strategies of how to repurpose your content in the best way possible and how to avoid the risk of sounding too repetitive.

• 00:27 – Today’s topic: 7 Ways to Repurpose Your Content
• 00:40 – Repurposing is maximizing your content
• 01:07 – First, publish to multiple channels at once
  • 01:32 – Use Libsyn for podcasts and Edgar for social media channels
• 01:40 – Second is reposting
• 02:05 – Slice up your content into different topics—rename and optimize it
• 02:42 – Turn your most popular blog post into a podcast
  • 02:58 – Base it on the most social shares
• 03:15 – Fifth, put it into SlideShare
  • 03:25 – SlideShare is owned by LinkedIn and you might get into the B2B audience this way
• 03:40 – Sixth is a partnership
  • 03:53 – Have a partner website and cross-post your content
  • 04:02 – Do webinars, too!
• 04:32 – Seventh is to use your content in speaking engagements
  • 04:50 – Most people haven’t seen or heard your stuff so it’s great opportunity to share what you know to others for the first time
• 05:26 – That’s it for today’s episode!

1. Repurposing is maximizing the content that drives people to your website.
2. Turn your long post into multiple, smaller ones by creating different headlines and optimizing on each point.
3. Repurposing is also helpful for boosting your traffic and expanding your content’s reach.

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In Episode #220, Eric and Neil discuss where marketing is going in 2017. YouTube videos, personal branding, and building an online community are the popular trends in marketing today. Tune in and get a glimpse of each of these streams and who’s doing it right.

• 00:27 – Today’s topic: Where Marketing Is Going in 2017
• 00:35 – There’s more video content in marketing
• 00:48 – YouTube just released their live streaming feature for mobile phones
• 01:00 – Going live on Facebook is also happening
• 01:24 – Companies aren’t hiring CMOs anymore
  • 01:40 – “Marketing has a new mindset”
  • 01:52 – You can leverage so many assets within a company
• 02:02 – Dropbox has grown by inviting friends and getting more storage space
• 02:23 – Online marketing ads are getting saturated and are rising
• 02:48 – Growth hacking is starting to become mainstream
• 03:13 – Build a community
  • 03:29 – It is indispensable and takes time
  • 03:45 – Casey Neistat’s company was bought by CNN because of Casey’s following of millions on YouTube
  • 04:10 – Pat Flynn also has a good community around him
• 04:14 – Marketing automation is becoming prevalent
  • 04:30 – Use tools such as Infusionsoft or Drip
• 04:45 – Personal branding
  • 04:54 – It is easier and cheaper to acquire companies for a business through personal branding
  • 05:58 – Neil’s goal is to take his personal branding to 3x this year
  • 06:18 – “You really can’t sell a personal brand”
  • 07:12 – A company that relies on personal branding is more difficult to sell
• 07:50 – Ryan Deiss’ personal brand DigitalMarketer
• 08:50 – Take a look at what Native Commerce is doing
• 09:01 – Look at data signs
• 09:38 – That’s it for today’s episode!

1. Video content is dominating the marketing space, in 2017.
2. A community can help your branding stick to people.
3. Personal branding has its pros and cons – be sure to build and use it wisely.

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In Episode #219, Eric and Neil discuss how much you should spend on marketing when you’re first starting out. Tune in to find out the importance of establishing that budget before you begin and why you need to stick with what works.

• 00:27 – Today’s topic: How Much to Spend on Marketing When You’re First Starting
• 00:54 – Come up with a budget you’re comfortable with when it comes to experimentation
• 01:20 – “Marketing should be a cash flow positive endeavor”
• 01:27 – It all comes down to experimentation when you’re starting off
• 01:59 – Keep doing the experiments until something works and pays off
• 02:05 – Stop experimenting when you’ve found a channel that’s working
• 02:17 – Some companies have a 3-year LTV
• 02:33 – “Experiment until you have a channel that works, then scale up and stop the experimentation once the channel caps”
• 03:01 – Sean Ellis’ blog post on setting growth experiments
• 03:09 – Brian Balfour’s blog post
• 03:22 – Do experiments consistently and track it
• 03:38 – Set the budget at the beginning
• 03:52 – You are setting a budget which is a percentage of your growth—you can scale it over time
• 04:34 – Look at your experiment and company as a whole; what is going to benefit in the long run?
• 05:05 – That’s it for today’s episode!

1. Create a budget, at the start, that you’re comfortable spending on experimentation.
2. Marketing should be a cash flow positive endeavor.
3. Do experiments consistently and be sure to track it.

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In Episode #218, Eric and Neil discuss how to run weekly growth meetings. Weekly growth meetings can drive results for your business and how to do it effectively. Tune in to find out key strategies that can help guide your meeting and direct you to the best ideas as well as the importance of finding mentors to provide that outside perspective. 

• 00:27 – Today’s topic: How to Run Weekly Growth Meetings
• 00:41 – Weekly growth meetings drive results for your business
• 00:48 – Eric is running 2-3 tests weekly and have people who will be responsible for each test
  • 00:55 – Use Google spreadsheet or Trello to track your progress
  • 01:06 – Use Growth Hacker’s experiment tool that has a leaderboard
  • 01:19 – Incentivize people to come up with great ideas
  • 01:50 – Each idea is ranked on a scale of 1-10
  • 02:08 – Have a hypothesis and make people constantly think about things
• 02:49 – Neil setups teams with different people
  • 02:58 – “Every person in an organization has an idea and experienced in different communication channels”
  • 03:22 – Each will put their ideas in a basket and the best ones will be picked
• 03:49 – The key to growth meetings is weekly reiteration
• 04:00 – Weekly growth meeting is still possible with a one-man team
  • 04:19 – Do A/B test or outbound campaigns
• 04:40 – Neil discusses marketing strategies with his friend, Michael Howard
• 05:52 – Read up from other entrepreneurs and get someone as a mentor
• 05:44 – Join a group
• 05:54 – Eric has a monthly meetup in Los Angeles
• 06:01 – The questions that you should be asking yourself when you are running a test
• 06:50 – Do it as a routine
• 06:59 – Always check in with those who are uncooperative and are not participating
• 07:13 – It’s about efficiency in meetings
• 07:24 – Celebrate your big wins
• 07:46 – Read up Brian Balfour’s essay on running growth meetings and Growth Hacker’s growth study on how to run High Temporal Testing
• 08:01 – That’s it for today’s episode!

1. Weekly growth meetings, when run right, are where you can get your best growth ideas.
2. Do a test as a part of your routine and address the questions that you have prior to starting that test.
3. Efficiency is the key to every meeting; make sure to address those who aren’t necessarily cooperating.

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In Episode #217, Eric and Neil discuss how to measure your branding efforts. Tune in to find out the importance of assessing your branding efforts, how to adjust to increase that engagement, and just how much effort and time it takes to make your brand stick to the people.

• 00:27 – Today’s topic: How to Measure Your Branding Efforts
• 00:40 – First, look at your reach and how far your content is going
  • 01:08 – Eric shares how they were able to increase their reach in a post
• 01:30 – Google now lets you look at the region to check how you are doing in that specific region
• 02:17 – Check your engagement rate
  • 02:20 – Are your efforts resonating with people?
  • 02:43 – Avanash Kaushik’s Applause Rate Blog Post
• 03:05 – Branding is about long-term and longevity
  • 03:15 – “Keep pushing hard”
  • 03:30 – Engage on a daily basis
  • 03:48 – Respond as soon as you can
• 03:58 – Look at your likes, shares and comments
• 04:52 – Branding is when people keep talking about you
• 05:00 – Neil shares about someone who is doing a branding campaign through remarketing
• 05:15 – Marketing’s rule of 7
  • 05:30 – When people keep on seeing the same post over and over again, they are more likely to convert
  • 05:56 – Nike and McDonalds have been using the same type of message for years
• 06:49 – Look at your unsolicited response rate
• 07:05 – “Keep adding value to people and it will come back to you over time”
• 07:16 – That’s it for today’s episode!

1. Checking your reach can help you improve and adjust your marketing efforts.
2. Branding is about long-term and longevity – keep your engagement active and make your product and message resonate with people.
3. Keep adding value to people and it will come back to you over time.

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In Episode #216, Eric and Neil discuss the 7-point SEO checklist. Add these pointers to your checklist of things to look for in order to amplify your website’s SEO and boost your Google ranking. Find out the importance of mobile usability as well as page load speed to optimize your user experience.

• 00:27 – Today’s topic: 7-Point SEO Checklist
• 00:43 – First is to use Screaming Frog Spider and OnPage to crawl your site
• 01:11 – Go through your pages in your sites and find duplicates
  • 01:20 – Pages with the same topics should be combined
  • 01:52 – You’re sending Google conflicting data
• 02:02 – Make sure to implement accelerated mobile pages
  • 02:13 – It is a better experience for users
• 02:22 – Fourth, update your most popular content
• 02:45 – Fifth is mobile usability
  • 02:49 – Run Google, mobile-friendly tests on your site to make sure your site is running well
• 03:04 – Sixth, check your bounce rate
  • 03:15 – Make sure that it is decreasing
  • 03:24 – As it decreases, your mobile ranking will climb
• 03:30 – Seventh is page load speed
  • 03:33 – GTmetrix can analyze your speed performance
• 03:53 – That’s it for today’s episode!

1. Merge pages with the same topics; then, you won’t be sending Google conflicting data.
2. Make sure your website is optimized for mobile – more people are using smartphones than computers on a daily basis.
3. Redirect traffic from the pages with lesser views to the more popular pages.

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In Episode #215, Eric and Neil discuss their favorite marketing books. They give you a quick synopsis of the value offered by each book and how these principles can help your marketing strategy. Whether you’re starting out or are an experienced marketer, there’s always more you can learn to up your marketing game.

• 00:27 – Today’s topic: Our Favorite Marketing Books
• 00:35 – Breakthrough Advertising
  • 00:45 – Talks about people’s desires
  • 01:09 – Explains the concepts of good copywriting
• 01:25 – Don’t Make Me Think
  • 01:28 – This book includes design concepts
  • 01:44 – Most marketers think having a good design equates to greater conversion rates
• 01:57 – Influence
  • 02:01 – Discusses how you influence people to do something, like buying a product
  • 02:07 – Concept of price anchoring: anchoring a price so high that when a customer comes in, you drop the price for them significantly that they can’t walk away from the purchase
• 03:06 – The 22 Immutable Laws of Marketing
  • 03:12 – It has the 22 rules that you should always follow in regards to marketing
• 03:31 – DotCom Secrets
  • 03:36 – Talks about the concept of funnels
  • 03:46 – The funnels are the future
• 04:01 – The Copywriter’s Handbook
  • 04:03 – A step-by-step guide of writing copy that sells
  • 04:17 – It has the principles of copywriting outlined clearly
• 04:21 – Check David Ogilvy, the “father of advertising”
  • 04:31 – He has shared his experiences through his books
• 04:47 – The Boron Letters
  • 04:52 – Gary Halbert is one of the best copywriters
  • 04:56 – The book is written for his son
• 05:19 – Seth Godin, the master marketer
  • 05:21 – Check his blog
  • 05:30 – Some of his books are Purple Cow and Linchpin
• 05:40 – That’s it for today’s episode!

1. Regardless of your experience, there is still much to learn regarding marketing.
2. Conversion matters—both design and content are factors that affect your conversion.
3. Learn from the best in the field and what they’ve written to get that leg up.

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In Episode #214, Eric and Neil discuss how you can efficiently manage your marketing projects. Tune in to learn a few project management tools that you can use today. Find out also how marketing experiments and campaigns are worth the effort and the importance of having the whole team on board.

• 00:27 – Today’s topic: How to Efficiently Manage Your Marketing Projects
• 00:35 – Eric uses growth hacker experiments and combines them with Google sheets
  • 00:50 – Run 3 experiments in a week and have 2 new ideas added into the Growth Hackers Project weekly
  • 01:01 – Growth Hackers Project is a tool for running projects
  • 01:09 – Someone should assess how the company is doing using these experiments
  • 01:34 – Just continue experimenting over time
• 01:45 – Managing your marketing is more about cutting back what you’re doing
  • 02:04 – Neil doesn’t do a lot of marketing
  • 02:11 – Do one or two things at a time, once you get it right, add more
  • 02:17 – Don’t keep adding more to your plate just because
  • 02:33 – The key to managing your marketing is do less, but do it well
• 02:45 – Two people worth mentioning that are doing these experiments well: Brian Balfour of HubSpot and CoElevate
• 03:02 – Sean Ellis, the founder of GrowthHackers
• 03:20 – If you don’t have a process to follow, everything will fall apart easily
• 03:29 – Move and respond quickly
• 03:45 – Experimenting is a team effort and requires team work
• 03:54 – Make sure you’re annotating on your Google analytics when you are running the projects
• 04:15 – When you’re running a campaign or project, create a list
  • 04:41 – Go after the things that are more difficult to achieve, then move to the easiest
  • 04:49 – Prioritize those in your list with the highest potential of return
• 05:02 – That’s it for today’s episode!

1. Continually brainstorm ideas to better your experiments—vote on the best idea that can significantly impact the success of your growth experiment.
2. The key to management is not doing everything at once, but doing a few things and doing them well.
3. Experiments and projects are a team effort; make sure everyone knows their role and is on track.

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In Episode #213, Eric and Neil discuss whether or not black hat SEO still works. Black hat SEO refers to any practice that you use to boost your website’s ranking in a way that violates the search engine’s terms of service. Tune in to find out if black hat SEO still works and the advantages and disadvantages of using this practice.

• 00:27 – Today’s topic: Does Black Hat SEO Still Work?
• 00:35 – PBN is also considered black hat SEO
• 00:41 – Black hat SEO still works
• 00:45 – Black hat SEO isn’t really for business or marketing
• 01:07 – Neil used to do black hat SEO
  • 01:27 – “It never did last”
  • 01:37 – Black hat SEO can give you short term income, but not recommended for a client’s website
• 01:55 – The only good thing about black hat SEO is that it can help you be more creative and adapt its concept to white hat SEO
  • 02:13 – It is not worth the time and energy
• 02:41 – The link wheel tactic of black hat SEO described
• 03:26 – Build your own blog network the legitimate way
• 03:47 – If you’re just starting, you can try black hat SEO with your own website
  • 03:55 – Eric did it before for a game review website
  • 04:20 – The website was earning for some time, but then it got flagged and Eric lost his money
  • 04:36 – Watch out for your website when you’re about to get filtered by Google
• 05:07 – Do not use black hat SEO if you want to play the good game
• 05:15 – That’s it for today’s episode!

1. Black hat SEO still works, but it is definitely not for business or marketing.
2. Black hat SEO is only good for a short period of time.
3. Do not use black hat SEO if you want to play the good game.

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In Episode #212, Eric and Neil discuss the 7 ideal tasks to give your new marketing intern. Tune in and take note of how to maximize your intern’s time. These specific tasks will contribute to your company’s growth and improve your processes.

• 00:27 – Today’s topic: 7 Ideal Tasks to Give Your New Marketing Intern
• 00:35 – First task is to list out all your competitors and track their growth and activities using a spreadsheet on a daily and weekly basis
  • 01:11 – You can check how your activities are comparing with your competitors
  • 01:25 – The diminishing return explained
• 01:46 – Have an on-going link building process
  • 02:00 – Use BuzzSumo to find the right people to reach out to
  • 02:09 – Use BuzzStream to keep track of the report
• 02:30 – Your intern should focus on social media and respond to anyone who is upset in your space
  • 02:45 – They don’t have to be necessarily picking on your product
  • 02:50 – Helping out will build trust and royalty
• 02:57 – Do reporting
  • 03:00 – Manual reporting is still a good way to do it
  • 03:12 – Use Screenflow for screencasting to make records
• 03:38 – “Each week, have your intern talk to customers who signed up and 5 people who didn’t sign up”
  • 03:54 – Keep in touch with those people and understand their user experience
• 04:10 – Make your intern boost Facebook posts or run basic ads using Facebook and Google
• 04:40 – Have your intern monitor Ahrefs for bad links
  • 04:48 – The intern should update your bad links on a daily basis
• 05:17 – That’s it for today’s episode!

1. Having the right tasks to assign your intern will make their stay in the company worthwhile.
2. Your intern should focus on building your online presence—this can include reaching out to customers and being more engaged online.
3. Make your intern track growth and activities on a daily basis to see how you’re measuring up.

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