Marketing School - Digital Marketing and Online Marketing Tips

In Episode #111 Eric and Neil help you decide whether you should or should not repurpose your content to bring to followers in. Listen to learn what the advantages and disadvantages are, and the truth about Google’s penalties for replicated content.

• 00:27 – Today’s topic: Should you repurpose your content?
• 00:39 – Maximize your investment by repurposing
• 01:04 – Posting on multiple platforms is repurposing
• 01:15 – Repurposing helps you get eyes in other areas
• 01:37 – Not all form of content should be text based
• 01:42 – Misconception on Google for duplicate content
• 02:11 – Make sure to link back to the original source
• 03:29 – Splinter out posts and create more content
• 03:52 – Google content repurposing workflow
• 04:30 – Think about the monetization aspect of your business
• 05:20 – Medium and Quora rewrites certain answers
• 05:52 – Using Rev to transcribe podcast episodes
• 06:02 – That’s it for today’s episode!

1. Repurposing content doesn’t mean you post the same thing word for word.
2. Google does NOT penalize duplicate content.
3. Repurpose your content to maximize your investment.

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #110 Eric and Neil share their highlights from the past 100 podcast episodes. Apart from sharing what they’ve learned and what they’ve experienced, they’ll also thank all the listeners for being part of this journey with them!

• 00:26 – Today’s topic: Our biggest lessons from 100 episodes of marketing school
• 00:46 – #1 When you first launch a podcast, you won’t get too much traction
  • 01:17 – As you do it more and more, people start to listen
  • 01:52 – No huge ‘bang for your buck’ on the first 100 episodes
• 02:06 – #2 Great feedback but with couple of negative ones
• 03:11 – #3 People who launch a podcast for the sake of making one doesn’t do so well
  • 03:41 – You have to have an audience to push it through
• 04:02 – #4 Consistency takes a lot of work
• 05:15 – #5 Blog audience helps the success of this podcast
  • 06:03 – It’s not easy to get a lot of downloads and listens
• 06:22 – #6 Podcasting is just like blogging
• 07:11 – #7 Time buys you listens and traffic
• 08:24 – Google Tomasz Tunguz or Compounding effects of content marketing
• 08:58 – Having a picture on your podcast helps
• 09:27 – That’s it for today’s episode!

1. The first 100 episodes didn’t come easy.
2. Podcasting is much like blogging in terms of traffic and views/listens.
3. Have a plan for your podcast, without one, you are doomed to fail.

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #109 Eric and Neil talk about whether you should or should not have a Wikipedia page. Listen as they highlight the pros and cons of having a wiki page and to find out whether having one really does fit your business profile.

• 00:27 – Today’s topic: The advantages and disadvantages of having a Wikipedia page
• 00:36 – Having a Wikipedia page adds credibility
• 01:05 – Neil used to have a Wikipedia page but he had it removed
• 01:23 – Knowledge graph pops Wikipedia to the top of search pages INSTEAD of Neil’s website
• 01:43 – A person or business can have a Wiki page for added credibility but not if you’re doing sales
• 02:53 – A Wikipedia page can help you with reputation management
• 03:28 – You can use it to verify your profiles
• 04:24 – Leonard Kim can help to make a Wikipedia page
• 04:41 – That’s it for today’s episode!

1. Every platform has its own advantages and disadvantages.
2. Wikipedia ranks so if you run a sales website, don’t use it.
3. A Wikipedia page adds credibility to an individual or business.

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #108 Eric and Neil reveal how you can get more YouTube views for your videos. Listen as they list their key tips and tactics for bolstering viewership on your channel.

• 00:27 – Today’s topic: How to get more YouTube views
• 00:51 – Make different playlists for different topics
• 01:17 – Going out of your way in videos to tell people what they’re going to learn
• 02:05 – Tube Buddy allows you to see what tags you’re ranking for
• 02:54 – Look for popular videos in your niche and reply to comments
• 03:57 – Be consistent in publishing
• 04:39 – Work on crafting your story
• 05:16 – Focus on crafting a story in your video
• 06:28 – Narrating and relating your story
• 06:53 – YouTube ads
• 07:07 – Retarget people on a service page and add more value
• 07:43 – Squatty Potty as an example
• 08:08 – Check out the interview on Squatty Potty
• 08:13 – That’s it for today’s episode!

1. Give value to your viewers—that is the cornerstone of YouTube success.
2. Let your viewers know what they should expect to learn from your videos.
3. Craft a story and go through it with your viewers chapter by chapter.

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #107 Eric and Neil highlight how you can take advantage of untapped ad opportunities. Listen to learn about the untapped opportunities that are available to you, and discover whether or not they are compatible with your business and budget. 

• 00:27 – Today’s topic: How to take advantage of untapped ad opportunities
• 00:33 – Check Twitch and see if it suits your target demographic
• 01:26 – Email bloggers around your niche and ask for advertisement opportunities
  • 02:02 – It doesn’t cost very much
  • 02:27 – And it converts well
• 02:41 – Podcast advertising on Midroll
• 03:12 – Driving leads from podcasts
• 03:42 – Pinterest ads can yield good ROI
• 03:50 – Taboola and Outbrain
• 04:23 – Apple’s new app ads
• 04:48 – Youtube ads
• 05:33 – Waze ads
• 06:11 – That’s it for today’s episode!

1. Give unconventional platforms a try for advertising.
2. Ads don’t have to cost much $$$.
3. Check to see if your target demographics are compatible to the ads you’re looking into.

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #106 Eric and Neil talks about how you can speed up the slow growing traffic on your blog. Listen to learn their tips for boosting traffic, and why sometimes it isn’t your content that’s the problem, but the code base on your website.

• 00:28 – Today’s topic: How to Fix Your Slow Growing Blog Traffic
• 00:46 – Publish more content!
• 01:21 – Pay people to make content
  • 01:36 – Check out ProBlogger
• 01:52 – The problem might be your internal structure and how you’re cross linking
• 02:18 – Link to your cornerstone content
• 02:31 – Use Google Search Console to look at the pages
• 02:55 – The depth of your content has to be longer
• 03:31 – You can add more value to your content
• 03:42 – Look at the code base too
• 05:00 – Neil’s friend from Goodreads added new servers
• 05:30 – Check out Google Page Speed or PingDom to know what makes your website slow
• 05:44 – Use a CDN Content Delivery Network
• 06:09 – Go to Twitter and search articles
• 06:57 – That’s it for today’s episode!

1. Create more content or pay people to help you out.
2. If the problem isn’t your website or your content, it must be your internal structure.
3. If you link all relevant phrases to your cornerstone key pieces of content, you’ll notice over time your rankings go up.

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #105 Eric and Neil reveal how you can use mobile based pop-ups without getting Google angry. They’ll show you the technicalities to avoid and alternative ways you can make your site impervious to Google’s harsh penalties.

• 00:28 – Today’s topic: How to Use Mobile-Based Pop-Ups without Getting Penalized in Google
• 00:40 – In 2017, Google will start looking at mobile pop ups
• 01:02 – Neil’s animated interstitial on his site
• 02:53 – You can do a model that doesn’t own the whole page
• 03:19 – Google doesn’t want pop ups consuming the whole screen
• 04:01 – Use sticky bars instead of pop-ups
• 04:22 – Google “interstitial penalty, 2017” to read more
• 04:43 – Integrate quizzes on mobile devices
• 05:10 – Google is adding a news carousel for amp pages
• 05:28 – That’s it for today’s episode!

1. Pop-ups occupying the whole screen are a bad user-experience, which is why Google wants them GONE.
2. Make use of the other techniques and tools other than pop-ups.
3. Read more about the changes coming in 2017 to stay ahead of the curve.

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #104 Eric and Neil list the 7 creative hacks you can use to help you generate more sales. Listen as they drop serious knowledge bombs about the tools and hacks you can employ in a business of any size. 

• 00:28 – Today’s topic: 7 Creative Email Hacks That Will Help You Generate More Sales
• 00:39 – #1 Use countdown timers like PlusThis
• 01:15 – #2 Run a reverse discount
• 01:43 – #3 Send customize emails with images with PicSnippet
• 02:15 – #4 Sign filled emails
• 03:39 – #5 When you should send out emails
• 04:23 – #6 Urgency and reminders
• 05:07 – #7 Scrub your list and use a service like MailGun
• 05:51 – That’s it for today’s episode!

1. Create a sense of urgency and offer discounts that go with it.
2. Customize emails for your audience.
3. Remove all the names from your list that don’t engage so your deliverability doesn’t suffer.

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #103 Eric and Neil talks about how many links your website really needs. Listen to learn whether links need quantity or quality, and to know how you can outsmart your competitor with authority links.

• 00:28 – Today’s topic: How Many Links Does Your Website Need?
• 00:38 – Look at your big competitors
• 00:50 – Use Ahrefs to see how much traffic or how many links they have
• 01:16 – Look at the quality of links
  • 01:40 – Outperform your competitors by having authority links
  • 01:49 – Get high authority links by producing awesome content emailing journalists, editors, and writers
  • 02:27 – Use Brian Dean’s Skyscraper Technique
  • 02:38 – Use Buzzsumo and find people who link similar articles
• 02:59 – Use Ahrefs for breakdown of domain authority
• 03:08 – Moz’s study on links
• 04:20 – Eric Enge’s post that links don’t matter in 2016
• 05:09 – Don’t focus on competitive key terms
• 05:25 – Go to Quora and use questions to get idea for content
• 05:48 – That’s it for today’s episode!

1. Quantity of links is most important but don’t lose sight of quality.
2. Produce high “authority links” to outsmart your competitors.
3. Links can be helpful to your site’s traffic, but great content is always going to be more valuable.

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #102 Eric and Neil talk about whether or not you should do guest posting on other websites and blogs or just post on your own. Listen to learn the pros and cons for both options and why blogging now is much harder than it was before.

• 00:28 – Today’s topic: Should you do guest posting or blog on your own property?
• 00:50 – If Eric is to pick one, he’ll pick writing on his own website
• 00:55 – Build on your own
• 01:09 – All great content should be your investment in your property
• 01:37 – Neil picks guest blogging
• 02:33 – The market changes
• 02:47 – Sites that get the highest quality of content tend to get most traffic
• 03:04 – Neil changed his blogging patterns on his website
• 03:24 – Blog thorough, in-depth content
• 04:44 – Guest blogging let’s you have quicker traction
• 05:16 – Choosing depends on where you sit
• 05:56 – Neil is cutting his guest posting in America
• 06:20 – Guest posting helps build your brand
• 06:36 – Shifting strategies
• 07:04 – Blogging is not as effective as it used to be
• 07:25 – Ahrefs’ in-depth study regarding guest posting
• 08:44 – Blogging is tough now
• 09:33 – Most people won’t go through the journey of posting content
• 11:01 – Blogging is just one way to go about growing
• 11:56– That’s it for today’s episode!

1. Blogging, either on your own site or another, has pros and cons.
2. What are your goals? Iron those out before committing to a guest post.
3. Keep your BEST content on YOUR digital properties.

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #101 Eric and Neil talk about what components make a quality infographic. Listen to learn about how you can make your own infographic and how you can ensure that it delivers your post’s message.

• 00:28 – Today’s topic: What makes a quality infographic
• 00:36 – Kissmetrics’ portfolio of infographics
• 00:50 – It’s not just the imagery
• 01:14 – Number 1: Have the right statistics
• 01:18 – Number 2: Make sure your topic is really good
  • 02:02 – If you can show complex data sets, you’ll do well
• 02:10 – Number 3: Keep the infographic concise
• 02:22 – Number 4: Make sure it story flows well
• 03:08 – Number 5: Have a great design
  • 03:18 – Dribbble and Visual.ly have great infographic designers
• 03:42 – Number 6: Make sure your colors are NOT crazy
• 04:17 – Put an embed code generator at the bottom
  • 04:22 – For WordPress, it’s Embed Code Generator
• 04:28 – Number 7: Write the RIGHT headline
  • 04:41 – Check CopyBlogger for creating headlines
• 04:48 – Number 7: Add text to the page where the infographic is
  • 05:30 – Make sure the image is in full size and it works on mobile
• 05:48 – Be creative!
• 06:07 – GIFographics
  • 06:08 – KlientBoost has a good example of PPC
• 06:18 – That’s it for today’s episode!

1. Having infographics is not just about the imagery, it’s also about statistics and your message.
2. Visual content doesn’t guarantee success.
3. Don’t forget to add text on the page where your infographic is – Google can’t read images.

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #100 Eric and Neil talk about how you can increase your rankings by having thorough, topical content. Listen to understand why “extended content” doesn’t necessarily mean it’s “thorough content” and how it’s not about the amount of content but the depth of the topic.

• 00:28 – Today’s topic: How to increase your rankings through topical content
• 00:40 – What topical content is
  • 00:52 – Most websites will create topics and pages instead of just one page with all the topics
  • 01:24 – Make the pages in depth
  • 01:34 – Some sites talk about things that are not so relevant to the main topic
• 02:33 – Google the word ‘hub and spoke’
• 03:03 – Neil’s hub page
• 03:49 – Neil and Eric started consolidating their pages
• 04:11 – Focus on one page to make things easier
• 04:17 – Qualaroo is a good example
• 04:30 – It’s not about producing the most amount of content
• 05:30 – Don’t extend your post just for the sake of doing it
• 05:47 – Brian Dean’s 1 Million SEO Results
• 06:20 – Don’t worry about adding a ton of pages to your site
• 06:39 – That’s it for today’s episode!

1. Master the art of the hub and spoke.
2. Stick to your topic – too many additional topics can be irrelevant.
3. It’s not about having THE MOST content; it’s about the most thorough content.

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #99 Eric and Neil share how you can design lead nurturing and lead scoring campaigns for your business. Listen to know whether you’re on the right track in nurturing and scoring your leads, when you need to set up a reengagement process, and when it’s just time to let go of a lead.

• 00:28 – Today’s topic: How to design lead nurturing and lead scoring campaigns
• 00:42 – Google about Marketing Funnel – SingleGrain and Kissmetrics
• 01:01 – What SingleGrain does
• 01:48 – When people opt in, tag them in a certain way
• 02:00 – Don’t ask too many questions on a page
  • 02:10 – Break down the process into 3 pages
  • 02:45 – Take the best leads and cross reference with tools
• 03:30 – Lead scoring leads
• 04:02 – Drip and Infusionsoft
• 04:24 – When your threshold is reached, mark them as a qualified lead
• 05:07 – Nurture and have a good marketing funnel
• 05:47 – If the lead isn’t engaged, they aren’t likely going to close
• 07:04 – Make a reengagement campaign
• 07:36 – Frank Kern Setting Up Contingencies
• 08:04 – You have to plan first before diving in
• 08:31 – That’s it for today’s episode!

1. It’s all about the messaging and who you’re taking to.
2. The biggest mistake you can do is to put all your questions on one page.
3. If there’s no engagement, the lead wouldn’t probably close.

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #98 Eric and Neil discuss the 5 ways you can generate leads from Snapchat. Listen to pick up lead generation value from one of the markets most popular and most used social media tools.

• 00:28 – Today’s topic: 5 Ways to Generate Leads from Snapchat
• 00:39 – Tell people to go to a specific page on your website
  • 01:24 – Keep the url under 15 characters and use words
• 02:22 – Show your product or service in action
• 03:22 – Time based offers
• 04:18 – Do gamified offers
• 04:56 – Do shout outs to shout outs to grow your audience
• 06:25 – Bonus: do a giveaway
• 07:22 – Make sure you give time to your Snapchat tests
• 07:39– That’s it for today’s episode!

1. Build relationships first rather than selling to your audience immediately.
2. Snaps are time based so make each offer a special one.
3. Find someone who is relevant and tap into their network, have them do shout-outs using your offers.

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #97 Neil and Eric highlight the 8 things you need to know about Facebook ads. Whether you’re using Facebook as your main advertorial platform, or just using it to occasionally boost revenue, this is the Marketing School episode for you. Enjoy!

• 00:28 – Today’s topic: 8 Things You Should Know About Facebook Ads
• 00:37 – Facebook ads are getting a lot more powerful
• 01:08 – Frequency
• 01:51 – Video Ads
  • 02:11 – Screenflow or any screen casting tool
  • 02:53 – “We have people watch our video and then we retarget those people”
• 03:28 – Don’t increase your ad spend too quickly
• 04:27 – Use variations and test…then test again.
  • 04:37 – AdEspresso will allow you to make different permutations and headlines
  • 04:53 – Qwaya
• 05:22 – Do campaigns with more ads
• 06:03 – When you make ads, drive all traffic to one post—make it singular, don’t have too many avenues for people to pursue
• 07:04 – Look at your settings and device types—how well do they intermingle? It’s important to know.
• 07:58 – Ezra Firestone drives mobile traffic then retargets that traffic
• 08:26 – That’s it for today’s episode!

1. Always add new creatives, keep your message on Facebook FRESH.
2. If you don’t have a blog—use video ads.
3. Hook people with an initial, video-driven ad. Then, retarget, retarget, retarget!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #96 Neil and Eric list the tools you can use to build and sell your own online course! Listen to learn which tools you can employ for maximum efficiency, and why it’s perfectly OK if you don’t do well on your initial program launch.

• 00:28 – Today’s topic: Tools to help you build and sell your own online course
• 00:40 – Kajabi allows you to make a membership back-end
• 01:09 – WebinarJam where you can upload your videos and sell your products
  • 01:22 – EverWebinar is under WebinarJam
• 02:00 – Use Drip or Infusionsoft to be able to tag people to move into a funnel
• 03:05 – Wistia where you can host videos
• 04:24 – Learndash is a WordPress plugin
• 04:42 – Build a membership site with OptimizePress and MemberMouse
• 05:12 – Twilio is an SMS tool to remind clients
• 06:14 – ClickFunnels allows to pitch a product and up sell
• 06:44 – Udemy is simply putting up a course and they’ll do the rest
• 07:43 – Check out Takedown Czar to help prevent piracy on your product
• 09:10 – That’s it for today’s episode!

1. Tools are either free or premium; but you don’t really have to spend big when starting.
2. Sometimes, all you need to do is make a little tweak.
3. It’s normal if you don’t sell a ton of subscriptions on your first launch.

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #95 Neil and Eric discuss how to make CRO work within your business. Specifically, they’ll highlight the prerequisites you’ll need to cover. Listen to hear them highlight why CRO is NOT for all websites or businesses.

• 00:28 – Today’s topic: The prerequisites to make CRO work in your business
• 00:42 – Make sure the website has a good amount of traffic
• 01:12 – If you don’t have enough leads, it won’t work out
  • 01:23 – Neil ensures they have at least 100-200 conversions per month
• 02:04 – Make sure you’re prioritizing correctly
  • 02:14 – Use the Eisenhower Matrix
  • 03:03 – Make sure the timing is right
• 03:07 – Set up your funnel
• 04:20 – Make sure somebody owns CRO in your team
• 05:29 – Survey your audience
  • 05:33 – Use Survey Monkey or Qualaroo
• 07:00 – Make use of your website’s search
  • 07:18 – Kissmetrics
• 07:35 – Crazy Egg will show you how users interact with your site
• 08:20 – That’s it for today’s episode!

1. CRO doesn’t just work with any website; having a good traffic is essential before starting.
2. Having the right tools if pointless if you don’t have the right strategies and people in place as well.
3. Someone needs to OWN the CRO strategy on your team—that’s right, it requires a dedicated person.

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #94 Neil and Eric highlight the 7 things EVERY marketer should configure in Google Analytics. Listen to learn about the things you already configured, the things you need to work on, and the things that are actually applicable to your business.

• 00:28 – Today’s topic: 7 Things Every Marketer Should Configure in Google Analytics
• 00:40 – Make use of advanced segments
• 01:10 – Create a segment for each country you’re catering to
• 01:57 – Hook in AdWords with Google Analytics
• 02:19 – Hook in Google Search Console to Google Analytics
• 03:02 – Make sure you’re converting goals
  • 03:25 - Callrail
• 03:46 – Scroll down to your segments and check the organic traffic
• 05:52 – Make sure you have the right Google Analytics reports
• 06:33 – That’s it for today’s episode!

1. Google Analytics has a ton of features; make sure you’re making the most out of them.
2. You can interlink Google applications to each other to help out in providing results.
3. It’s important to get the right reports for your type of business.

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #93 Neil and Eric tackle the 7 ways you can make your existing web content better. They’ll highlight the importance of upgrading content, and injecting triggers that force readers to engage with posts.

• 00:28 – Today’s topic: 7 Ways to Make Existing Content Better
• 00:35 – Number 1: Upgrade your content
  • Digital Marketer did a good job in explaining how they upgraded their content
• 01:41 – Number 2: Segment your content
  • 01:48 – Add headings
  • 01:53 – Ask your readers a few questions
• 02:50 – Number 3: Look for underperforming posts
• 03:43 – Number 4: Do a quick competitor analysis
  • 03:52 – BuzzSumo and Twitter Search
  • 04:28 – Look at the comments and see what they’re pointing out
• 04:54 – Number 5: Check out Bucket Brigades on Backlinko
  • 05:12 – Instead of having huge walls of text, do it as far as one sentence
• 05:45 – Number 6: Use Hemingway to help you write better
• 06:11 – Number 7: Have a custom image through Design Pickle
• 06:54 – That’s it for today’s episode!

1. Not every reader is looking for the same thing – segment your content.
2. Your competitor’s content might not be relevant to your company, so don’t copy it.
3. You don’t need to be a pro in writing and marketing – there are a lot of tools available to help you.

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #92 Neil and Eric list the 7 ways to nail the Skyscraper Technique. Listen to learn how these techniques can be utilized to help your website content rank on Google, and discover what kind of content gets the most readers.

• 00:26 – Today’s topic: How to Nail the Skyscraper Technique in 7 Ways
• 00:35 – Skyscraper Technique was coined by Backlinko
  • 00:43 – Look to create content 10x better than the first result
• 01:08 – Number 1: Add content that is more advanced
• 02:38 – Number 2: Have unique data
• 03:12 – Number 3: Make your content really simple
• 05:01 – Number 4: Promotion
  • 05:10 – BuzzSumo
  • 05:32 – EmailHunter
• 06:23 – Number 5: Utilize your headline
  • 06:38 – Google “Copy Blogger Headline Formula”
  • 07:05 – Focus on crafting a good headline
• 07:41 – Number 6: Make use of content upgrades
• 08:30 – Number 7: Use analysis and testing for long form blog posts
  • 08:35 – Use Crazy Egg for A/B testing
• 08:53 – What helped increase to increase readership
  • Blog post that is conversational
  • Blog post that asks questions throughout
  • Small images that help bring about main points
  • Paragraphs 3 to 6 lines tend to create more engagement
• 09:53 – That’s it for today’s episode!

1. A better post doesn’t necessarily mean a longer one.
2. Simplicity in content is extremely important.
3. All SEO tools don’t work for all businesses. 

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #91, Neil and Eric enumerate the ways you can keep your digital marketing team motivated. Listen to understand how they cultivate motivation and use it to empower the members to keep a team intact.

• 00:26 – Today’s topic: How to Keep Your Digital Marketing Team Motivated
• 00:39 – Slack and GeekBot allow you to know what’s going on in your team
  • 01:13 – Be communicative to your team
• 01:37 – Share knowledge
• 02:31 – Have certifications where people can learn more
• 03:07 – Do team activities
• 04:49 – Do profit sharing apart from base salary
  • 05:21 – Give percentage of up-sell revenues
• 05:44 – Give each individual a budget
• 07:31 – Do recaps on where your team currently is
  • 07:51 – Eric’s team member shared Adespresso
• 08:33 – Use 15Five for keeping polls on your people
• 09:14– That’s it for today’s episode! 

1. Communication is important in all teams.
2. Build your team – do activities together.
3. Empower your members individually so they can each contribute to the team.

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #90 Neil and Eric list the 7 questions you need to ask potential marketing clients. Pay close attention as these are the exact questions Neil and Eric use to develop successful marketing relationships that always deliver on project goals.

• 00:28 – Today’s topic: 7 Questions to Ask Potential Marketing Clients
• 00:52 – #1 Ask if other people are involved in decision making
• 01:30 – #2 Ask what the overall goals and objectives are
• 02:36 – #3 Ask how good their marketing strategy is
• 03:43 – #4 Ask how much their budget is
• 05:47 – #5 Ask who their competitors are
  • 06:00 – Use Moz to show clients how they are doing against their competitors
• 06:41 – #6 Ask what marketing tactics worked for them and which ones did not
  • 06:59 – Tactics that work for your competition doesn’t mean they automatically applies to your business
  • 07:49 – The key to a successful agency is happy clients
• 08:27 – #7 Continue the sales process – schedule the next meeting
  • 09:03 – Use Mixmax to send you reminders
• 09:18 – That’s it for today’s episode!

1. Make sure the ultimate decision maker knows your proposal for the project.
2. Know where the company is in terms of marketing.
3. Knowing who the competitors are will help in assessing where the business stands.

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #89 Neil and Eric share how marketers can maximize their CRM. Listen as they list tools for your CRM processes, explain why communicating with your audience is important, and the why sending the right emails at the right time is better than any good sales copy.

• 00:28 – Today’s topic: How marketers can maximize their CRM
• 00:37 – HubSpot is one that most marketers know
• 00:42 – Tools like Infusionsoft are second
• 00:52 – Drip is a simplified version of Infusionsoft
  • 01:33 – Eric uses a combination of Drip and Zapier
• 01:45 – Leadpages now owns Drip and they have a $1/month pricing model
• 02:04 – Two things you need to know about CRM
  • 02:05 – It is great for dealing with people who aren’t your customer
  • 02:10 – It’s really good at dealing with people who are already customer
• 02:45 – You should still communicate with people even after they buy
• 02:55 – You should always try to help your customers through education
• 03:14 – Use marketing automation for CRM
• 04:17 – Tailor your message to your audience
• 04:54 – Russell Brunson’s Dot Com Secrets
• 05:20 – Use CRM to maximize marketability to your audience
• 05:35 – Always put your customer first
• 05:49 – For small businesses Drip will be fine; For bigger businesses, HubSpot or Marketo
• 06:04 – Infusionsoft is a good fit for medium businesses
• 06:33 – The key is delayed gratification
• 07:10 – Gliffy can set up workflows
• 07:19 – Mind map using MindMeister
• 07:28 – Use UTM tracking parameters
• 08:10 – Sending the right emails at the right time

1. There are a lot of tools for CRM readily available at your convenience.
2. Continually give your customers more advice and feedback where they could use.
3. Help your customers by educating them so that they can build more trust in your business.

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #88 Neil and Eric talk about the 7 quick SEO wins for huge websites. Listen to find useful tips and tools you can use, and to gain better understanding of the importance of linking correctly and having customer reviews and feedback on your site.

• 00:28 – Today’s topic: 7 Quick SEO Wins for Huge Websites
• 00:40 – #1 Always put related links
• 01:46 – #2 Pruning websites
  • 01:58 – Smart Passive Income Podcast Episode 200
  • 02:20 – Check Google Analytics for any post that aren’t getting any traffic
  • 02:39 – Take the posts you want to delete to the new url
• 02:58 – #3 Have user generated content like reviews
• 03:55 - #4 Go to Google Search Console and add your website
  • 04:00 – It will sort web pages that get the most impressions
• 05:13 – #5 Make sure you transcribe your video content – use Rev
• 05:51 – #6 Take your big site on a fast server
• 07:02 – #7 Translate your website
  • 07:15 – Make sure the domains are in the specific countries
  • 08:08 – Neil has his posts manually translated
  • 08:25 – Build international links and give it time
  • 08:51 – CRO and SEO start to cross pollinate for these websites
  • 09:18 – Check ConversionXL, Conversion Rate Experts and Unbounce
• 09:31 – That’s it for today’s episode!

1. SEO is mostly about linking to the right pages.
2. Customer reviews are not only good for your business, but on your website too.
3. Remember to transcribe your audio and video files – Google can’t crawl them as is.

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #87 Neil and Eric highlight how you can deal with Google updates. Listen to learn why not all slide-down in traffic is because of algorithms, why you don’t have to worry when there’s an update, and the importance of having a checklist in case there is an update.

• 00:28 – Today’s topic: How to deal with Google updates
• 00:35 – Neil doesn’t deal with updates
• 01:01 – Stick to creating a website that’s best for the user
  • 01:13 – Don’t worry about specific updates
• 01:17 – Dealing with the updates if you have a negative traffic
  • 01:21 – MozCast talks about updates
  • 01:45 – If you have a traffic drop, check where you need to fix
  • 02:51 – Check Ahrefs if you have any bad links
  • 02:56 – Moz and Majestic break down which links are spammy
  • 03:04 – Read your content and analyze
• 03:26 – Make sure you have a holistic strategy
• 04:23 – Make sure you have other leverage points
• 04:34 – Drop from traffic doesn’t necessarily mean it’s an algorithm update
• 06:42 – Make sure your processes are documented
• 06:48 – Google traffic update checklist so you know what to do
• 07:18 – Search engines and social media platforms all have updates
• 07:31 – That’s it for today’s episode! 

1. You don’t have to worry about updates when you’re doing nothing wrong.
2. A slide in traffic doesn’t mean it’s because of new algorithms.
3. Get a checklist and have a back-up plan in place.

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #86 Neil and Eric talk about how you can write a detailed blog post in less than 2 hours. Listen to learn the importance of leaving your mistakes for later and why you should start writing at the time when you’re most productive in a day.

• 00:28 – Today’s topic: How to write a detailed blog post in less than 2 hours
• 00:38 – Download Rev to transcribe your audio or video
  • 01:01 – If you have a blog topic, record it
  • 01:28 – Take the transcription and organize it
• 01:44 – If you don’t know what you’re writing on, it takes forever
• 01:56 – Make sure you know the topic you’re blogging about
  • 02:04 – Check BuzzSumo and Quora for blog post ideas
  • 02:18 – Craft your title with Copy Blogger Headline Formula
• 02:37 – Make the intro and put headings on the points you want to cover
• 02:58 – Write the conclusion before going to the body
• 03:50 – Eric’s blog process
  • 03:53 – Open Evernote file and outline
  • 04:09 – Start to write
  • 04:21 – Come back to organize
  • 04:37 – Come back the next day to review
• 05:11 – Figure out what time you’re productive
• 05:40 – Don’t fix errors at first – go back to them after
• 06:03 – Don’t break up the process – correct it later on
• 06:36 – Find a process that works for you
• 06:57 – That’s it for today’s episode!

1. If you have a topic in mind, write it down as soon as you can before it gets lost.
2. Don’t mind your mistakes at first, you can proofread later.
3. Ultimately, as long as your process works for you, that’s all that matters.

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #85 Neil and Eric ask whether or not you need to be able to code to be a successful marketer. Coding will help you in a lot of ways but it’s not the only thing you should know about! Listen as Eric and Neil share what you should consider.

• 00:28 – Today’s topic: Do you need to be able to code to be a successful online marketer?
• 00:37 – NO, You don’t need to do coding
  • 00:42 – HTML skills are helpful but it’s not necessary
  • 00:50 – Some tools to help you become successful are ClickFunnels, Lead Pages, Unbounce, and Wordpress
• 01:12 – In general, you don’t need to learn to code
• 01:31 – You can always hire a developer in Upwork
• 01:59 – Eric joined Treehouse to learn coding but ended up doing marketing more
• 03:03 – Stay in your lane, stay focused
• 03:13 – Be very creative and technical
• 03:44 – You also need to be able to understand math
• 05:17 – Use Zapier so you can hook different web applications together
• 06:17 – If you want to learn data science, check DataCamp
• 06:34 – If you want to learn coding, check Treehouse and Codecademy
• 06:44 – Check web analytics to learn more about analytics
• 07:10 – Read Kaushik’s blog
• 07:42 – That’s it for today’s episode!

1. Coding is not a requirement but it’s helpful.
2. You can always hire people to code for you.
3. Remember to be creative, technical, and focused.

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #84 Neil and Eric talk about why you should keep your old content updated and how you should do it. Listen to learn how deleting old pages can help you get more traffic, and the tools you can use to make sure your web content is up to date.

• 00:28 – Today’s topic: Why you should keep your old content updated
• 00:36 – Listen to SPI200 podcast episode and read Moz
• 01:02 – Make an audit of all the content you have
• 01:24 – Make sure you’re tracking closely
• 01:41 – Use the right keywords and build back links
• 02:01 – Use keywords that generate traffic – use Ahrefs or Google Keyword Planner
• 02:56 – Strategize by updating or deleting your content
• 03:42 – Link internally by using any Related Post Plugin in WordPress
• 04:18 – Check Yoast SEO Plugin for indexing
• 04:43 – Having more back links mean you can have more pages
• 05:19 – The key is not to lose links when you do pruning
• 05:41 – Don’t just remove pages! Redirect them
• 05:57 – Delete pages or consolidate your posts
• 06:43 – What Hub and Spoke content strategy is
• 07:42 – Don’t base pruning on just traffic!
• 08:52 – That’s it for today’s episode!

1. Knowing the content you already have and what you want to add is the way to start.
2. Keeping your content up to date means you need to monitor news and trends closely.
3. Remember that you don’t want to lose links when deleting pages so redirect them instead!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #83 Neil and Eric discuss the 7 ways to improve user trust on your website. Listen as they drop which factors you can improve on, which ones you can add to your current website, and why being transparent still counts.

• 00:28 – Today’s topic: 7 ways to improve user trust on your website
• 00:34 – Add testimonials
• 01:08 – Add videos – because some testimonials are just made up!
• 01:50 – Add badges on your website like Google Partners and etc
• 02:26 – Add reviews
  • 02:50 – Reach out to people to have your products honestly reviewed
• 03:34 – Have a great design on your website
  • 04:04 – Go to land-book to check design ideas
  • 04:24 – Check Dribbble for other people’s designs
• 04:48 – Transparency –people trust companies that are transparent!
  • 05:08 – The more you can tell people help in transparency
  • 05:57 – Buffer has good transparency
• 06:30 – Have badges from companies you’ve worked with
• 06:54 – That’s it for today’s episode!

1. Reach out to people for their honest reviews.
2. Client feedback is extremely important in every business.
3. Be transparent!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #82, Neil and Eric highlight the tips, tools, and tactics to use when marketing your local businesses. Listen to learn why you’re not capturing your local market and what you can do about it.

• 00:28 – Today’s topic: How to market your local business
• 00:40 – Do local SEO
  • 00:46 – Check out and read Moz and David Mihm
  • 01:49 – Make sure you understand variables
• 02:06 – Use tools like Moz Local, Yelp, and City Search
  • 02:22 – If you’re not in them, you’ll end up losing tons of revenue
  • 02:45 – Make people happy to encourage them leave a review
• 03:16 – Use Facebook for geo targeting to market your local business
• 04:16 – Use Pretty Link in Wordpress to track local ads
• 04:41 – Use localized websites to network with
• 05:50 – Make sure you’re getting reviews
• 06:18 – Don’t forget Google Adwords for call tracking
  • 06:34 – Another tool is Callrail
• 07:18 – Your website is important
• 07:41 – Make your phone numbers clickable
• 07:59 – Make your form fields simple
• 08:16 – Keep images and copy short and on point
• 08:28 – Make sure your server is close to that localized region
• 09:21 – Don’t forget about phone calls!
• 09:41 – Waze local is worth a try too
• 09:56 – Be aware on all the new stuff that’s going on
• 10:10 – That’s it for today’s episode!

1. Make the most of your marketing efforts by trying all the tools applicable to your biz.
2. Business owners often neglect local details that can cost them revenue.
3. Large-scale growth starts locally and expands outward.

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #81 Neil and Eric discuss how to stay up to date with latest marking news and trends—they’ll share their favorite blogs, websites, and tools you can use to make the most of your marketing journey.

• 00:28 – Today’s topic: How to stay up to date with the latest marketing trends & news
• 00:37 – Read blogs like:
  • Moz
  • Search Engine Land
  • Search Engine Journal
  • Marketing Land
  • Backlinko
  • ConversionXL
  • Unbounce
  • Quick Sprout
  • Neil Patel’s blog
• 01:58 – Jon Loomer & Digital Marketer
• 02:20 – Add blogs and feeds through Unroll
• 02:42 – Don’t just look at blogs, look at developer company blogs
• 03:46 – Listen to marketing podcasts
  • Unemployable
  • Ask Gary Vee
  • Content Marketing Quickie
  • The Marketing School
  • Smart Passive Income
  • My Wife Quit Her Job
• 04:44 – Feedly
• 04:53 – Use Panda for Google Chrome
• 05:18 – Save stuff to Pocket
• 05:35 – Stay up with trends by DOING
• 05:52 – Have your own blog or website
• 06:15 – Partake in marketing yourself
• 06:27 – That’s it for today’s episode!

1. Reading about trends can only help so much. Try doing it yourself to learn more.
2. Having a website or blog will help you market yourself more than anything.
3. Utilize the tools that are available to help you grow.

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #80 Neil and Eric talk about how you can use LinkedIn for marketing. Listen to learn about new features that are entering the LinkedIn fold, how to make the most out of your profile, and get tips on how to broaden your network on the platform.

• 00:28 – Today’s topic: How to use LinkedIn for marketing
• 00:42 – LinkedIn has new features this 2016
  • One-click form fill outs
  • Conversion tracking
• 01:23 – Blast out marketing to your whole contact list
• 02:06 – Add a project section to your profile page
• 02:48 – Join LinkedIn groups
• 04:04 – Look at your profile and keep visiting other people’s profiles
• 05:09 – If people add you back, take a step ahead and warm up
• 05:42 – Make your profile very specific
• 05:57 – The more general your profile, the less leads you get
• 06:55 – Conversion tracking on LinkedIn
• 07:57 – Add similar people within LinkedIn
• 08:25 – Upgrade your account and start adding more people
• 08:50 – Make sure you’re sharing on your profile
• 09:17 – That’s it for today’s episode!

1. Make use of each platform’s new features–they are in there for something.
2. Manual marketing strategies pay off.
3. Remember to build a relationship first before you promote or advertise yourself to people.

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #79 Neil and Eric discuss why you shouldn’t be scared to spend money on marketing. Listen to discover why spending money on marketing doesn’t have to be BIG in order to be effective, and why going all-in on well-thought-out marketing plans and strategies pay off.

• 00:28 – Today’s topic: Why you shouldn’t be scared to spend money on marketing
• 00:54 – If something is working, go all in on it
• 01:07 – The big marketers spend a lot upfront
• 01:25 – it’s natural to be scared in spending
• 02:29 – Remember that marketing doesn’t work like magic
  • 02:46 – It’s not like you spend money and automatically make more
• 03:29 – If you’re not willing to test the waters, you’re not willing to discover ROI
• 03:38 – Projection isn’t possible if you haven’t started anything yet
• 04:24 – You need to spend on advertising somehow
• 04:53 – You can’t just set an arbitrary budget
• 06:28 – Create a bigger brand
• 07:03 – That’s it for today’s episode!

1. If you want your marketing campaign to pay off, you have to pay up front.
2. Marketing isn’t magic. There’s pain before there’s gain.
3. Test the water. Find something that works. Go all in.

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #78 Neil and Eric talk about the 7 deadly sins of marketing. Listen to find out which of these sins you’re committing, and learn how to avoid making them in the future. 

• 00:28 – Today’s topic: 7 Deadly Marketing Sins
• 00:34 – Sin #1 – Buying paid links
  • 01:19 – What happens when you get caught buying links
• 01:55 – Sin #2 – Not optimizing your ads
• 02:37 – Sin #3 – AB testing incorrectly
• 03:34 – Sin #4 – Not playing the long game on content
• 04:43 – Sin #5 – Basing decisions purely from AB tests
  • 05:50 – You don’t want to have brand confusion
• 05:56 – Sin #6 – Being schizophrenic with your tests
  • 06:20 – You have to be willing to stomach the pain
  • 06:40 – SEO takes time!
• 06:55 – Sin #7 – Starting to do any type of marketing without proper tracking
  • 07:20 – No tracking means wasted marketing dollars
• 07:27 – That’s it for today’s episode!

1. There is no shortcut to marketing. Everything takes time!
2. The longer the content, the better it ranks.
3. Marketing costs are inevitable, you have to be willing to stomach the pain.

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #77 Eric and Neil talk about the 7 types of content you should be creating on your blog. Listen as they enumerate each type of content and how to utilize the types with key online tools.

• 00:28 – Today’s topic: 7 Types of Content You Should Be Creating on Your Blog
• 00:37 – #1 Have long-form well-researched content
• 01:14 – #2 Infographics
  • 01:28 – Check out 99Designs or Dribbble or Upwork
  • 01:45 – Use WP Embed Code Generator
• 02:18 – #3 Take an audio file and put it on your blog
  • 02:27 – Use Rev to transcribe your content
• 02:51 – #4 Have animated content like click through, quizzes and gifographics
• 03:25 – #5 Put videos on your blog
• 04:10 – #6 Question based content
  • 04:15 – Check Quora and search popular questions
• 04:50 – #7 Have specific case studies
• 05:39 – That’s it for today’s episode!

1. Remember to put value into your content.
2. A ton of tools are available–utilize them!
3. Video and audio can still rank–transcribe them into your blog.

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #76 Eric and Neil talk about how you can consistently produce content–whether it’s for a blog, a podcast, or for your social media platforms. Listen as they drop tips and value bombs to help you be successful in planning and scheduling your content.

• 00:28 – Today’s topic: How to consistently produce content
• 00:50 – Have an editorial calendar and stick with it
• 01:12 – Make sure you have a schedule to follow
• 01:20 – Editorial Calendar plugin on WordPress
• 01:24 – CoSchedule
• 01:38 – Always have a month’s worth of content, or you’ll run into hiccups or issues
• 02:35 – Figure out the time you are most productive
• 03:00 – Pick out your titles in advance
• 03:15 – Use BuzzSumo for topic ideas
• 03:48 – Have editors and writers to keep the process rolling
• 04:38 – Look for the bottleneck
• 05:39 – Adjust your length to produce more
• 06:17 – The more content you have, the better you’re going to be
• 07:26 – Don’t forget about repurposing content
• 07:40 – Check out content repurposing framework on Google
• 08:58 – Make sure you have the right process
• 09:11 – That’s it for today’s episode!

1. Have at least a month’s worth of content ready to go.
2. Every business has a bottleneck; Look for it.
3. Communication is key–remember to update your team about your editorial status.

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #75 Eric and Neil talk explainer videos—what they are, how they work, and how you can use them jack up your revenue. Listen as they introduce you to key video strategies, and discuss the oft overlooked secret to developing a great explainer video…an amazing copywriter.

• 00:29 – Today’s topic: How you can use explainer videos to sell your products
  • 01:04 – They’re a great tool for explaining your product service in an easy to digest way
  • 01:35 – Breaks down objections and advantages
  • 02:03 – The objection part is the key
  • 02:20 – Aim for 1 to 2 minutes in length and always close with a CTA
• 03:30 – Inject case studies that trigger an emotional aspect
• 04:05 – Talking about Shark Tank, Squatty Potty
  • 04:19 – A tool that helps you poop better
  • 04:49 – An ad is content marketing
• 05:18 – Dollar Shave Club explainer video
• 06:08 – Demo Duck
• 06:30 – The storyline is the most important part of your video
  • 07:01 – The second most important aspect? Voice over artist
• 07:49 – When you’re working with a voice over artist, you need to work with the artist to communicate the goal
• 08:45 – Make your video stand-alone enough that it doesn’t need to live on your website
• 09:25 – Angel.co
• 09:42 – Video Brewery
• 09:58 – Sandwich Video
• 10:17 – Have a REALLY good script

1. The key to an amazing explainer video is an amazing copywriter.
2. Make sure your videos address objections.
3. Aim for 60 to 120 seconds in length.

• Growth Everywhere podcast: How Bobby Edwards Sold $20M in Squatty Potties in Just 1 Year

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #74 Eric and Neil sit down to talk about live-streaming and how it can be used for your business. Listen as they talk about Periscope, Facebook Live, Snapchat Stories, and a number of other tools, and share their strategies for successful deployment.

• 00:29 – Today’s topic: How to use live-streaming to market your business
• 00:57 – Facebook LIVE
  • 01:10 – Facebook will promote it to EVERYONE
  • 01:25 – Live Q and A
  • 01:38 – Test different strategies
  • 01:49 – Creates loyalty, builds your brand, etc.
  • 02:08 – The results aren’t necessarily quick, but they do happen
• 02:29 – Frank Kern Facebook Live
  • 02:43 – You CAN make money off of it
• 02:50 – How Eric uses Facebook live
• 03:23 – When you’re using live streaming tools, you need to identify which application has your ideal audience
  • 03:43 – Specialize in one or two of the channels
• 04:27 – Telestream
• 05:37 – Neil’s test on Facebook Live
  • 05:51 – After a day or two, no one watches it anymore
  • 06:10 – Don’t keep your videos up for more than a week or two
    • 06:28 – Do that, and more people will show up to your live broadcasts
  • 06:52 – Don’t forget to tap into your other channels

1. Understand which “LIVE” audience is best suited for your needs.
2. You can make money off of live streams, but they’re really for branding.
3. When you’re jumping into the live-streaming game for the first time, test different strategies.

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #73 Eric and Neil discuss Medium—should you sue it or should you not? Listen as they talk brand building versus monetization, the importance of content control, and more…

• 00:29 – Today’s topic: Should you be using Medium or not?
  • 00:44 – Neil doesn’t see the value right now, especially if you already have your own blog that gets traffic
  • 01:03 – You can use Medium to promote your blog…maybe
• 01:20 – Why build equity on somebody else’s platform?
• 01:45 – Why would you compound your investment on another platform
  • 02:00 – Where’s the conversion tracking? Where are the tracking pixels?
  • 02:20 – Now, if your written content doesn’t have anything to do with what your blog normally covers, go ahead and put it on Medium
• 03:15 – Medium is really a new, higher-quality version of Tumblr
• 03:38 – Medium lacks versatility
• 04:00 – You can test Medium for link building
• 04:15 – If your blog blows up, you have no control with Medium
• 04:28 – The plus side of Medium is this—they have an audience so your copy will be read
• 05:09 – if your goal is to solely grow exposure…Medium can work
  • 05:50 – Are you focused on brand building or monetizing?

1. Ask yourself are you interested in brand-building or monetizing?
2. With Medium, you have zero control.
3. When you do most on Medium, at least you know your content will be read.

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #72 Eric and Neil discuss they type of content you should be publishing on LinkedIn. Listen as they tackle post-strategy for target audiences, the benefits of posting directly to LinkedIn, the metrics LinkedIn offers, and why you need a personal blog to supplement whatever you post on LinkedIn.

• 00:29 – Today’s topic: What kind of content should you publish on LinkedIn?
• 00:45 – LinkedIn built up an organic traffic base
• 00:50 – Benefits of being able to publish on LinkedIn
  • 01:12 – Posts rank on Google
  • 01:29 – Eric syndicates his posts on LinkedIn
• 01:44 – The more content Neil posts on LinkedIn, the more contact requests he gets
  • 02:02 – More contact requests results in more business inquiries
• 02:30 – Posting same content from your blog to LinkedIn doesn’t do as well as unique content
• 03:12 – Add your sites and projects to your LinkedIn profile
• 04:00 – Metrics on LinkedIn posts
  • 05:06 – Writing specific, tailored content performs the best
• 05:57 – Google’s duplicate content vs syndicating on LinkedIn
• 06:56 – Blogging on LinkedIn doesn’t mean you don’t need a personal blog

1. LinkedIn is has evolved from a nifty social media platform for professionals, into a networking juggernaut.
2. Utilize LinkedIn for content–it ranks on Google too!
3. Unique content does better than posting syndicated content.

• LinkedIn – A social networking service where you can publish content

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #71 Eric and Neil highlight where marketing efforts are wasted. They’ll teach you the tools, techniques, and strategies to avoid that waste and minimize costs.

• 00:28 – Today’s topic: Where are most people’s marketing efforts wasted?
• 00:41 – You don’t need a big marketing team
  • 01:24 – Look for contractors
  • 01:36 – Hiring too many full-time people can slow down the process
  • 02:14 – Outsourced doesn’t completely mean overseas
• 02:49 – You have to be strategic in marketing
• 03:23 – Don’t over extend yourself
• 04:12 – Design related elements sometimes waste too much money
• 05:08 – Don’t dedicate everything to a specific marketing process
• 05:36 – Budget out how much money and time you want to spend
• 05:48 – Try things but don’t forget to track!
  • 06:27 – Cyfe
  • 06:41 – Google or Youtube: OKR
  • 07:14 – Track your ROI thru Google Analytics
• 07:54 – Make sure you’re tracking the right stuff
• 08:46 – That’s it for today’s episode!

1. A big marketing team is not always necessary.
2. Marketing requires strategy—if you don’t have strategy, don’t start marketing.
3. Try and test LOTS of different marketing techniques, but ensure you’re tracking the right data.

• ProBlogger & Upwork – Where you can hire writers
• Cyfe – Where you can create different dashboards
• Google Analytics – Where you can track your ROI

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #70 Eric and Neil highlight how YOU can start your VERY OWN podcast! Listen as they talk about resources you’ll need to acquire before you start, the research you’ll need to conduct, the people you should follow, and the tools you can use to amplify your reach.

• 00:28 – Today’s topic: How to start a podcast
  • 01:05 – Pat Flynn’s guide to start a podcast
  • 01:20 – John Lee Dumas’ posts and podcast series
• 01:41 – Libsyn
• 02:19 – People normally link out to iTunes and android
• 02:43 – Create a website where people can listen online
• 03:08 – Smart Passive Podcast Player
• 03:40 – Figure out your own process
• 04:11 – iTunes will give you an initial bump at first
• 04:25 – Be consistent!
• 04:46 – Have the right keywords in your podcast title
• 05:01 – Make sure your title is attractive
  • 05:18 – In the start, it’s all about listens and reviews
• 05:40 – Have an intro and outro
• 06:02 – Do episodes in batches
• 06:38 – Make it easy
• 07:21 – Podcast Motor
• 08:00 – Create an appealing cover image for your podcast
• 09:18 – That’s it for today’s episode!

1. Read and listen to other blogs and podcasts to know more.
2. Not all audiences have apple or android devices. Make your podcast available online.
3. Consistency is key for building compounding content.

• Libsyn – Podcast hosting that Eric and Neil uses
• Smart Passive Podcast Player – Player where you can put and play all your episodes
• iTunes – An outlet where you can upload your podcast
• Podcast Motor – Where you can have show notes done
• Pat Flynn - guide to start a podcast
• John Lee Dumas’ - podcast series

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #69 Eric and Neil talk about churn—what it is and how entrepreneurs can reduce it. Listen as walk through the process of measuring churn, the importance of knowing what your customers love about your product or service, and what tactics you can implement to kill churn in your business.

• 00:28 – Today’s topic: What is churn and how to reduce it?
• 00:35 – Churn is a metric number
• 00:42 – Churn = customers you are losing per month divided by all your customers
• 00:55 – Neil’s experience with churn
  • 01:29 – If it sucks you’ll get high churn; if it’s great you’ll get low churn
  • 02:14 – Churn of 2% or under is acceptable
  • 02:38 – It’s difficult to scale a business with 5% churn
• 03:10 – Conduct a survey to your audience to know what’s wrong
• 03:35 – Neil’s tactics to reduce churn
  • 03:50 – Yearly subscriptions
  • 04:41 – Put invoices on the dashboard
  • 05:11 – Find out what people love about your product
  • 06:17 – Figure out what metrics are important to you or to the users
  • 06:28 – Qualaroo and Google Analytics
• 07:14 – One Key Metric
• 07:31 – Dunning
• 07:41 – Churn Buster
• 07:58 – Use Visa and Master Card updater
• 08:39 – Pausing or stopping a subscription and restarting again
• 09:18 – That’s it for today’s episode!

1. Remember to ask your customers for their feedback.
2. Know what people love about your product or service.
3. Know what metrics are important for your business.

• Qualaroo and Google Analytics – Tools you can use to identify your metrics
• One Key Metric – Josh Elman’s post
• Churn Buster – Tool you can use to limit dunning

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #68, Neil and Eric talk about the exciting marketing opportunities coming up in 2017! They’ll highlight the opportunities they see, discuss their advantages versus disadvantages, and illustrate how each one of those opportunities can work for your business. 

• 00:28 – Today’s topic: Exciting Marketing Opportunities for 2017
• 00:35 – LinkedIn steps up by adding a retargeting pixel and a lot more features
• 01:13 – Third party authentication
  • 01:42 – Signup is just one click away
  • 01:45 – See your conversion rates go up 20-30%
  • 01:52 – Hire a paid developer in Upwork to do it
• 02:02 – Gmail Advertising
• 02:46 – Creating funnels
  • 05:13 – Orabrush’s example
  • 05:59 – Google up marketing funnel
• 06:10 – Facebook Video
• 07:21 – Advanced email segmentation
  • 08:32 – Sending the rights emails on the right time
• 08:48 – YouTube Advertising
  • 09:00 – Add a call to action on the banner
• 09:39 – That’s it for today’s episode!

1. Try new opportunities –they won’t hurt!
2. Create funnels to generate sales.
3. If you’re smart enough to see the bandwagon, hop on!

• LinkedIn – A social media platform where you can follow and connect with professionals.
• Upwork – A platform where you can hire freelancers.
• Gmail Advertising – Interactive ads at the top of people’s inboxes.
• Facebook Video – Put up video ads on Facebook.
• YouTube Advertising – Video ads show what you have to offer.

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #67, Neil and Eric discuss the importance of making a marketing hire—who it should be and why. Listen as Eric and Neil enumerate the positions you’ll want to fill in first, why getting somebody smarter than you is essential, and how paying a smaller salary with bonuses makes marketers work harder.

• 00:28 – Today’s topic: Who should your first marketing hire be?
  • 00:50 – Hire an executive assistant
• 01:26 – If you understand marketing within your organization, hire someone who compliments you
• 02:10 – Don’t hire someone with the same skill sets as you have
• 02:22 – You want people who are self sufficient
• 02:34 – Why you should not hire a big person
• 03:28 – You need a person that can evolve into a growth hacker
• 04:00 – In interviews, ask what applicants would do differently
• 04:24 – Hire someone tactical
• 05::26 – Your job as CEO is to hire people who are smarter than you
• 06:06 – It’s very hard to find great marketers
• 06:19 – Put people through a trial period
• 06:57 – Referrals is number one
• 07:11 – Forced Hiring Growth Everywhere
• 07:51 – Pay a smaller salary and pay a portion as a bonus
• 08:26 – That’s it for today’s episode!

1. Hire people who are smarter than you.
2. Don’t hire “big people” if you’re still starting.
3. Paying a smaller salary with bonuses will make your marketer work harder.

• Forced Hiring Growth Everywhere – Use this tactic to laser target marketers.

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #66, Neil and Eric sit down to discuss the fundamentals of effective keyword research. They’ll talk about what tools you should use, why your focus should be on the quality of your content than the quality of your keywords, and how heavy, thoughtful blogging can seriously amplify your website ranking.

• 00:28 – Today’s topic: How to Do Effective Keyword Research
• 00:52 – Eric recommends Google Keyword Finder
• 01:22 – Neil uses Ahrefs
  • 02:01 – Ahrefs shows you keywords your competitor gets traffic for and their rough rankings
• 03:15 – Create better content using Brian Dean’s Skyscraper Technique
• 03:32 – Optimize title tags
• 03:49 – Ahrefs added new features
  • 03:52 – Content gap analysis
• 04:16 – Two free tools: Ubersuggest and Google Trends
• 05:15 – Don’t over analyze with keywords
• 05:29 – Traffic doesn’t come from just one keyword
• 05:55 – Neil and Eric are heavy on blogging
• 06:48 – Don’t just think about the keyword, think about the content you should be writing
• 07:01 – Quora
• 07:11 – Twitter
• 07:17 – The importance of long-tail keywords
• 08:05 – That’s it for today’s episode!

1. Creating better content will help you rank.
2. It’s easy to over analyze keywords.
3. Great keywords—even long-tail keywords—aren’t going to be a cure-all.

• Google Keyword Finder – Online tool for keyword research Eric recommends
• Ahrefs – What Neil uses for his keyword research
• Brian Dean’s Skyscraper Technique – Guide for better content creation
• Ubersuggest – Tool that shows different permutations for analysis
• Google Trends – See keywords that trend up and down
• Quora – Tool where you can look up questions that can be used to base your blog post
• Twitter – Search for questions people are talking about in the space

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #65, Neil and Eric discuss marketing conferences—their importance and where or not you should actually attend them. Listen as they share their experiences and tips when attending these conferences, and why the networking opportunities within the conference are a heck of a lot more important than the conference itself.

• 00:28 – Today’s topic: Should you attend marketing conferences?
  • 00:35 – it depends on what you want to learn
• 00:43 – Big vs small marketing conferences
• 01:04 – Neil attends marketing conferences for networking
  • 01:58 – Eric loves conferences for the people he gets to meet
• 02:06 – Eric’s experience at the Traffic and Conversion Conference
• 02:58 – Google “How to Throw Mastermind Dinners”
• 03:54 – Finding the right people to extend long-term friendship to
• 04:00 – Neil hates conference “sessions”
  • 04:17 – Sessions vs Blog Posts
  • 04:33 – Don’t attend conferences for the sessions
• 05:30 – “When you’re talking to people, it’s not about what you’re trying to accomplish. It’s about them.”
• 05:58 – Go to marketing conferences and set the right expectations for yourself
• 06:20 – Do mastermind dinners by group
• 06:31 – Conference pass vs Expo pass
• 07:07 – The mastermind meetings are more valuable than the conference
• 07:19 – Read: Never Eat Alone
• 07:35 – That’s it for today’s episode!

1. Attend marketing conferences for the networking opportunities.
2. Set right and reasonable expectations for conferences.
3. Don’t invite people for one on one meetings because they probably won’t show up. Create group events instead.

• Never Eat Alone – Book Eric recommends to read

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #64 Eric and Neil talk about marketing tactics for entrepreneurs just getting started. Listen as they highlight free, easy-to-implement tools, the importance of knowing your strengths, and why your initial entrepreneurial marketing efforts need to focus exclusively on one area or offer.

• 00:28 – Today’s Topic: Marketing tactics for entrepreneurs just getting started
• 00:55 – Start with a blog
  • 01:36 – Look for stuff to give away for FREE
  • 01:40 – Use content and social media
• 01:49 – Know your strengths
  • 01:58 – Organic vs Paid
  • 02:18 – Pick tactics that will compliment your skills
  • 02:28 – Take the concepts and test them out
• 03:08 – Airbnb as an example
• 04:01 – Driving people from Facebook
  • 04:16 – Built relationships with people
• 05:07 – Focus on one area first
• 05:38 – Consider your website
  • 06:14 – Make sure to cover the basics
  • 06:18 – Start with Google Analytics
• 07:15 – Don’t set up yourself to fail
• 07:32 – Leadpages
• 08:17 – Look at Google tag manager
• 08:41 – The Measure School on Youtube
• 09:10 – That’s it for today’s episode!

1. Start a blog so you can easily distribute valuable content for free.
2. Look at your skill sets—chose an avenue that naturally complements those skills.
3. Don’t try all marketing tools and techniques at once—focus one thing first.

• Airbnb – Company that Neil set as an example
• Facebook –Social media platform where you can drive audience from
• Google Analytics – A tool you can use to track your website’s performance
• Leadpages – Tool to design your landing page
• Measure School – Where you can get information on tracking with Google Analytics

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing!

In Episode #63 Eric and Neil talk about the art of emailing your list. Listen as they talk about the frequency with which you should email your list, how you can better preserve the trust between you and your list, and why email-based sales promotions should be both tactful and scheduled. 

• 00:28 – Today’s Topic: How often to email your list
• 00:47 – Make your audience look forward to the next email
• 00:56 – Put value in your emails
• 01:11 – Email audience as long as they’re engaged
• 01:18 – Don’t send emails to people without engagement
• 02:14 – Send emails based on how often people engage
• 02:23 – Drip
• 03:07 – Tell a consistent story
• 03:27 – Consider what you are emailing
• 04:13 – Build trust with you audience before sending sales stuff
• 04:27 – Have a ratio between value content and sales emails

1. Each email should make your audience look forward to the next.
2. You need to put value in each email.
3. Trust between you and your audience needs to be established.

• Mailchimp – Another email system Neil mentioned
• Drip – Email system mentioned by Eric

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In Episode #62 Eric and Neil discuss their secrets for successfully recording and promoting podcasts. Listen as they share the physical tools they use, they software they rely on to produce The Marketing School, and the key concepts you need to master if you want to successfully promote your show.

• 00:25 – Today’s Topic: The Art of Promoting and Recording Podcasts
• 00:35 – Microphones and recording multiple times
• 01:15 – Recording software
  • 01:18 – Quicktime
    • 01:25 – Issues Neil and Eric experienced
  • 01:58 – ECamm
  • 02:25 – Screenflow crashed twice
• 02:33 – Microphones to use
  • 02:35 – Blue Yeti
  • 02:40 – ATR2100
  • 02:55 – iPhone microphone for backup
• 03:35 – Neil and Eric save 3 files for every recording
• 09:50 – Promoting a podcast
  • 03:53 – Email blast
  • 04:20 – Libsyn is not that accurate
  • 04:41 – Product Hunt
  • 05:59 – Email digest
• 05:29 – Shure MV88
• 06:30 – The BEST strategy in promoting
• 07:42 – The Art of Charm Podcast
• 08:37 – The more you can automate, the better
• 08:45 – Edgar
• 09:06 – Keep Retweeting episodes on Twitter
• 09:58 – As long as you’re providing value, you’re doing the right thing
• 10:11 – That’s the end of today’s episode! 

1. Use different tools and software when recording.
2. Always have a backup—ALWAYS.
3. Interview other people who are already popular—let their networks do the promotion for you.

• Quicktime – The most stable software for Neil
• ECamm – Software Eric and Neil uses when on Skype
• Screenflow – Another software for recording
• Blue Yeti – Mic Eric is using in this podcast
• ATR2100 – Another mic Eric and Neil uses
• Libsyn – Used to track podcast statistics
• Product Hunt – Website where Erik lists their podcast
• Shure MV88 – Eric’s iPhone mic
• The Art of Charm Podcast – A podcast Eric mentioned
• Edgar – Tool that sets your social media posts

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.