The Inspiration Place

Pictures alone will not sell your art. If you want to sell your art online, you need words. In this episode I look at the words that you use on your website. I am excited to talk to Kimberly Houston, a copywriter and web marketing strategist. She helps creative business owners stand out in an overcrowded market and has experience of working with artists.

We talk about the 3 pages you need on your website and how to structure those pages. We discuss the importance of story, why you need a call to action on every page and whether you need an artist statement.

• (04:18) The 3 pages every creative needs to have on their webpage
• (05:11) The elements you need on your home page
• (06:40) Why the copy on your website is important for SEO
• (08:05) What should come first – the copy or the design?
• (10:10) Why the about pages needs to be about your audience as well as about who you are
• (12:02) That it's important to have a call to action on every webpage
• (14:03) How a website is always a work in progress
• (15:01) Discussing the page you sell your work from
• (16:39) How to deal with multiple collections of art on your galleries
• (18:38) Writing copy for an individual piece of art
• (20:12) That people want to know the story behind the art
• (21:13) How I repurpose copy from my Instagram for my website
• (22:22) That people tend to prefer conversational, story based copy
• (23:19) That one of the biggest mistakes, Kimberley sees is writing in the 3rdperson
• (25:47) How there are so many things an artist can write about that would be interesting to creators
• (27:44) Do you need an artist statement on your webpage?
• (30:33) That you have to stick with your email list

For full show notes, go to schulmanart.com/24

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Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.

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If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast

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BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

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I'd love to chat with you on Instagram: http://instagram.com/schulmanart

Today, I've invited Nate Cooper, a guest expert in building websites, because I've heard from so many of you that you want to know either how to get started or you want to refresh your current site and are not sure in what direction to go.

• The differences between Squarespace, Shopify & Wordpress
• Why you may want to build your own
• Why it makes sense to have your own domain name

For full show notes, go to schulmanart.com/23

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Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.

++++++++++++++++++++

If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast

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BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

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I'd love to chat with you on Instagram: http://instagram.com/schulmanart

Today, I've invited a guest expert in human behavior, because we've been talking about networking a LOT lately. If one of your goals is to finally get in a gallery or get noticed by the press, well guess what, you've got to meet people.

The reason I invited David Burkus on the podcast is because I am a business book junkie, and I especially enjoy those that are based on research, like Friend of a Friend. I just finished Friend of a Friend and I wanted to invite David on the podcast so we can dive into some of the finer points that will help artists like me build our networks so we can sell more art. Sound good?

• The psychology of being famous
• Why you might want to attend that high school reunion after all
• Why you can skip networking events in order to network even better in more authentic ways

For full show notes, go to schulmanart.com/22

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I'd love to chat with you on Instagram: http://instagram.com/schulmanart

Today, I've invited Nicole Holland who is an expert in getting featured on podcasts because podcasts are quickly becoming the number one way to build and grow and audience of raving fans. If you've ever wanted to be interviewed on a podcast, or you're just curious about the process - this episode is for you.

Nicole is an expert on getting publicity through podcasts. She is the host of the The Business Building Rockstars Show and soon to re-launch as The Nicole Holland Show, is a daily podcast aimed to inspire, educate, and entertain high achieving business owners and entrepreneurs.

• How to research and approach hosts
• What marketing materials you need in place
• Why getting featured on podcasts is such a powerful strategy

For full show notes, go to schulmanart.com/21

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Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.

++++++++++++++++++++

If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast

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BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

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I'd love to chat with you on Instagram: http://instagram.com/schulmanart

Today, I've invited Gregg Clunis, author, creator, and podcaster in the self-development space whose new book Tiny Leaps, Big Changes is about to hit the presses. Gregg is the host, creator, and author of Tiny Leaps, Big Changes, a podcast, book, and community dedicated towards bridging the gap between the knowledge of what to do, and the act of doing it. His company, Tiny Ventures, focuses on creating practical solutions for self-improvement.

The reason I invited Gregg on the show is because I promised a special New Years Day episode, and since all of us are looking to change habits, I know you're just going to LOVE Gregg's ideas on habits.

• How to crush procrastination
• Tools to form helpful daily habits whether your goal is to make creativity a daily habit or something else to establish your goals
• How to keep moving forward in your goals this year

For full show notes, go to schulmanart.com/20

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Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.

++++++++++++++++++++

If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast

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BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

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I'd love to chat with you on Instagram: http://instagram.com/schulmanart

This year Christmas and New Year fall on a Tuesday, which is the same day I usually release my podcast. I decided my Christmas episode had to be a special one and be a gift to you. In this episode I answer your questions. How do you know when to stop working on a piece? How do you mail a portrait so it doesn't get damaged? I answer these question, give book recommendations, talk about how to set goals and who my influences are.

• (03:18) Deb wants to know how to start organizing her space
• (05:23) Some book recommendations
• (09:43) Kim wants to know how use Mailchimp without using her real address
• (11:17) Alice wants to know if I'm self taught and who my influences are
• (14:25) Nora asks about how to set goals
• (18:09) Sydney asks how you know when it's time to stop working on a piece of art
• (21:47) Paula has a question about getting licensed when you live in a rural community
• (25:27) Robin wants to know how to mail a portrait

For full show notes, go to https://www.schulmanart.com/2018/12/bonus-2018-holiday-qa/

++++++++++++++++++++

Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.

++++++++++++++++++++

If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast

++++++++++++++++++++

BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

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I'd love to chat with you on Instagram: http://instagram.com/schulmanart

Today, I've invited Cailen Ascher, an expert in how to design your ideal week whether that means making more time for art or your family, to the podcast. Cailen discovered that she could get more done in less time after the reality of childcare limited her work hours to just three days a week. She discovered that not only could she get more done but she had the most profitable year in her business when she wasn't overworked and exhausted.

My audience is ALWAYS asking me how to find more time for their art… or another variation, how to find time to do it ALL. Now, we've recently had on Mike Michalowicz whose new book Clockwork, how to design your business to run itself as well as Alex Pang, whose research actually proves that you DO get more done by working less, so Cailen's message fits in perfectly with all that we've been talking about. I can't wait to dive in and give my audience some actionable steps that they can start taking today!

• How to structure your days and your week
• How theme days or theme weeks facilitate focus and flow
• Baby steps you can take to start outsourcing menial tasks
• Why morning routine can set you up for a successful day

For full show notes, go to schulmanart.com/19

++++++++++++++++++++

Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.

++++++++++++++++++++

If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast

++++++++++++++++++++

BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

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I'd love to chat with you on Instagram: http://instagram.com/schulmanart

Do you want to make 2019 your most creative year ever? In this bonus episode, I share a recent fb livestream replay. You'll learn my goal setting blueprint and also hear why art journals are so powerful as a goal setting tool.

LINKS MENTIONED:

To watch the free art journaling video series, go to:

https://schulmanart.lpages.co/painting-with-words-free-training/

To enroll in Painting With Words, go to:

https://schulmanart.leadpages.co/painting-with-words-registration-page/

++++++++++++++++++++

Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.

++++++++++++++++++++

If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast

++++++++++++++++++++

BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

++++++++++++++++++++

I'd love to chat with you on Instagram: http://instagram.com/schulmanart

Today, we are diving deep into my morning routine. I've always been fascinated with routines and rituals as successful people, so I thought it only fitting that I share with you my morning routine. Making art, producing these podcasts, and creating my online classes is only possible if I start my day in the best way possible.

My current routine is a little bit different than what I shared with you a few years ago when I still had kids living at home.

By the way, two weeks from now is my special holiday episode (episode 020). I'm really looking forward to answering your questions on the podcast, so to do that, be sure you either send an e-mail to support@theinspirationplace.net with your question, leave a question on the blog post, or leave me an audio message. To leave me an audio message, all you have to do is go to SchulmanArt.com/ask.

• FIVE essential things that I do every morning to maintain focus
• a general overview of how I manage my days and my week so I can get as much done as possible.

For full show notes, go to schulmanart.com/18

++++++++++++++++++++

Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.

++++++++++++++++++++

If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast

++++++++++++++++++++

BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

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I'd love to chat with you on Instagram: http://instagram.com/schulmanart

Today, I'm chatting with Michael Roderick, an expert in how to build your network whether that means meeting more artists, gallery directors, members of the press, interior decorators, or social media influencers. Michael helps thoughtful givers become thought leaders through the same methodology he used to go from being a high school English teacher to a Broadway producer in just under two years.

• The four myths of success so you can figure out which mindset is holding you back
• What the TCM index is and how it can help you sell more art or find more time to create it.
• What is the difference between networkers and connectors and which one you want to be
• You'll also discover the best way to communicate and also apps that will help you do that (hint: it's not Facebook messenger)

For full show notes, go to schulmanart.com/17

++++++++++++++++++++

Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.

++++++++++++++++++++

If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast

++++++++++++++++++++

BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

++++++++++++++++++++

I'd love to chat with you on Instagram: http://instagram.com/schulmanart

In this episode I am going to be talking about journaling. I get a lot of questions from my listeners who have trouble focusing. This episode is dedicated to a deep dive into the strategy that I use to quiet my monkey mind and stay focused throughout my day.

These days a lot of planners actually include journaling prompts. The biggest roadblock may of us have in reaching our goals is gaining clarity about what those goals should actually be.

In this episode, learn about my daily journaling practice, ways to make journaling part of your day and which planners may help you.

for full show notes, go to schulmanart.com/16

• (03:26) Miriam's daily journaling practice
• (04:41) Ideas on how to make journaling easy
• (10:07) What stream of consciousness writing actually is
• (10:58) Should you journal every day?
• (15:04) Journaling without using a planner
• (16:10) Why physical journals can be really helpful

for full show notes, go to schulmanart.com/16

++++++++++++++++++++

Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.

++++++++++++++++++++

If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast

++++++++++++++++++++

BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

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I'd love to chat with you on Instagram: http://instagram.com/schulmanart

Dr. Alex Soojung-Kim Pang is an expert on how rest plays a key role in creativity. He is the author of Rest: Why You Get More Done When You Work Less. He is the founder of The Restful Company and a visiting scholar at Stanford University. Drawing on neuroscience, psychology and history his research demonstrates that many accomplished people use rest in ways that help them be more creative. In this episode he talks about how to make rest work for you.

• (01:40) How Alex's book reaffirmed my parenting ideas
• (03:34) What deliberate rest is and what it's benefits are
• (06:07) Is stopping work to check Instagram restful?
• (07:09) That there is a limit to the amount of focused work we can do
• (09:30) How rest is a partner to the work
• (11:57) The role of routines in organizing your time and setting priorities
• (15:12) Strategies to keep your inner critic at bay when doing creative work
• (17:02) Does listening to podcasts while you walk limit the potential for creative ideas?
• (18:48) How music can help recovery
• (20:20) A discussion on whether sexuality has an impact on creativity
• (23:24) How Alex is researching companies have put some of ideas about rest into practice
• (24:56) How more hours doesn't necessarily mean more productivity

For full show notes, go to schulmanart.com/15

++++++++++++++++++++

Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.

++++++++++++++++++++

If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast

++++++++++++++++++++

BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

++++++++++++++++++++

I'd love to chat with you on Instagram: http://instagram.com/schulmanart

Did you know that as humans - we were born to create? No matter what your profession or calling in the world, everyone is creating things everyday- whether you are creatively making a cake, raising a family, creating plans for business or serving people. Creating is the joy of being human. We get to create things that never existed.

Listen to this episode to learn why so many people have lost touch with their creativity and what happens when we line up with our life purpose.

for full show notes, go to schulmanart.com/14

++++++++++++++++++++

Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.

++++++++++++++++++++

If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast

++++++++++++++++++++

BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

++++++++++++++++++++

I'd love to chat with you on Instagram: http://instagram.com/schulmanart

Today, I've invited a guest expert in how to structure and run your business. Mike Michalowicz has built and sold several multi-million dollar companies, but what he is most proud of is how his books have impacted entrepreneurs around the world. He's made it his life mission as a full time author to eradicate entrepreneur poverty - otherwise known in our world as the starving artist.

• Why becoming more productive is not the answer
• Why it is essential to create systems in your business so you spend less time behind the computer and more in front of the easel
• How to add help to your art business - believe me you do not have to do everything yourself
• ...So that you can spend more time in the studio

For full show notes, go to schulmanart.com/13

++++++++++++++++++++

Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.

++++++++++++++++++++

If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast

++++++++++++++++++++

BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

++++++++++++++++++++

I'd love to chat with you on Instagram: http://instagram.com/schulmanart

Email marketing has really made a difference in my own art business.

Although there are a lot of experts out there giving advice about email, how do you build a list when you're a visual artist?

When a lot of your interaction with customers is in person, how do you encourage them to sign up for your email list?

In this podcast, you will discover...

• 5 ways to get people to join your emailing list
• What you should be emailing to your list
• What software to use to help you do all this.

To get your freebie go to https://www.schulmanart.com/12 to get links to everything I use for printing and photographing

• (02:10) A typical situation where someone is viewing your art in person and asks for your business card
• (03:16) How Miriam gets people she meets in person on her mailing list
• (04:34) Miriam describes her sign-up postcards
• (06:52) Do mailing lists actually lead to sales?
• (07:25) How MailChimp works
• (09:37) Keeping track of your former customers
• (11:25) How to choose which email marketing program to use
• (11:52) The problems with using a spreadsheet to keep track of your mailing list
• (13:08) Strategies to get people to join your list
• (15:07) Things that don't work
• (15:49) More ideas for getting people on your list
• (18:46) Why you should build an email list and stay in touch with your customers
• (21:17) Why you shouldn't be afraid of emailing people
• (22:04) How often you should be emailing your list
• (22:56) What you should be sending to your list

Other links mentioned:

Artwork archive: https://www.schulmanart.com/archive

MailChimp: https://mailchimp.com/

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Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.

++++++++++++++++++++

If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast

++++++++++++++++++++

BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

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I'd love to chat with you on Instagram: http://instagram.com/schulmanart

In this episode, art agent Gary Levine and I dive into the work of art agents and the process of having art licensed for use in manufacturing products. Gary Levine is the owner of the agency Roaring Brook. We discuss how the process works, what art agents are looking for and how much money your can actually make.

• (04:52) Who Gary's main clients are
• (05:29) How he primarily works with manufacturers to provided designs for their products
• (06:06) How the process works from conception to actual products
• (07:32) Discussing two different paths – manufacturers asking for a specific artistic concept and art being recommended to manufacturers from artists portfolios
• (09:33) How manufactures are already planning for Christmas 2019
• (11:14) Who the taste-maker tends to be
• (13:19) How do you keep your own style while appealing to manufacturers desire for current trends?
• (15:21) Why it can be a good thing if an artist works in multiple styles
• (17:22) Is it worth contacting an art agent if your style is very similar to artists they already represent?
• (19:02) Some mistakes people make when submitting a portfolio to Roaring Brook
• (19:59) The submission process Roaring Brook uses
• (23:38) The number of artists Roaring Brook represent
• (25:37) The income that some of their artists achieve
• (29:04) Gary's advice for artists

For full show notes, go to schulmanart.com/10

++++++++++++++++++++

Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.

++++++++++++++++++++

If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast

++++++++++++++++++++

BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

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I'd love to chat with you on Instagram: http://instagram.com/schulmanart

Today, I've invited artist Tara Reed to chat about art trends and how she works with an art agent.

I met her at the annual Surtex Show in New York. This is where manufacturers go to check out artwork and designers. So if you ever wondered how that floral pattern got on your Kate Spade bag- the design was most likely licensed to Kate Spade by the artist. (sometimes manufacturers have their own in house design team)

Part of being an artist who creates patterns and artwork for home decor, giftware and fashion means keeping an eye out for trends.

• What's trending now in art
• What's it like to be a licensed artist
• How to work with an art agent

• Discussing the trends Tara and Miriam spotted at Surtex (03:30)
• The amount of influence trends actually have on Tara (06:47)
• How Tara prepares and produces artwork for shows (10:28)
• How art licensing works (11:34)
• What Tara's tropical bird collection looks like (13:12)
• Whether it matters what medium you work in (15:08)
• How changes and alterations work when it comes to finalizing a deal (17:57)
• How the number of collections Tara has to show were less when she was her own agent (19:02)
• Why Tara decided to have an agent rather than representing herself (19:54)
• How Tara ended up having an agent (22:05)
• How Tara plans her collections around trade shows (23:39)
• Feedback Tara's agent has been giving her that is improving her work (26:52)

for full show notes, go to schulmanart.com/9

++++++++++++++++++++

Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.

++++++++++++++++++++

If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast

++++++++++++++++++++

BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

++++++++++++++++++++

I'd love to chat with you on Instagram: http://instagram.com/schulmanart

In this episode, I've invited artist Jan Schmuckal whom I've known a long time but whose success never fails to amaze me. She runs her own art gallery but you'll never see her art there since all her pieces sell within hours of being posted online on facebook. This artist doesn't use instagram, pinterest, or write blogs and you may get an email from her once a year. She has built a raving collector base who hungrily await her next offering

In this episode you'll discover

• Why focusing on a signature style builds your collector base
• How to accept commissions without pulling your hair out
• How to find the sweet spot for pricing your art

For full show notes, go to schulmanart.com/8

++++++++++++++++++++

Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.

++++++++++++++++++++

If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast

++++++++++++++++++++

BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

++++++++++++++++++++

I'd love to chat with you on Instagram: http://instagram.com/schulmanart

Instagram expert Tyler J. McCall and Miriam Schulman talk all about Instagram. Discover how often to post on Instagram, how to use hashtags and why using Linktree is lazy marketing.

Tyler teaches entrepreneurs on how to use Instagram with intention. He shows people how to convert you followers into customers and stresses the importance of a well crafted Instagram strategy. He believes that you can use Instagram to sell your art.

• (04:30) Miriam gives some background on who she is and what she does
• (06:07) Figuring out Instagram strategies, systems and how the algorithm works
• (08:18) How often you need to post
• (10:06) What hashtags actually do
• (11:39) Why posting infrequently is still effective
• (12:17) The other things to do on Instagram, besides posting, to increase followers and engagement
• (12:56) How to work out which hashtags to engage in so you can find art collectors rather than just other artists
• (13:41) How you can engage with locations on Instagram
• (14:00) Ways of working out the kind of people to engage with so you can find buyers
• (15:30) How you can figure out the best posting time for you and why it doesn't really matter
• (17:10) What IGTV is and what it's benefits are
• (21:01) The three places you can do clickable links in Instagram
• (20:23) Advice on how to use IGTV
• (22:22) Why Linktree is lazy marketing
• (24:23) The importance of thinking about where to send your followers when they click on the link on your Instagram profile
• (25:48) The artists Tyler follows
• (26:42) The biggest mistakes artists make on Instagram
• (27:34) Suggestions on how to make posting your art about your followers rather than just you
• (29:20) Lauren asks- 'What counts more – comments, likes or impressions and how do they increase your reach?'
• (32:06) How user habits on Instagram have changed
• (32:51) What the profile visits number means and why we should not get obsessed with analytics
• (35:09) Pat wants to know how to stop ghost followers
• (36:33) How your beliefs about Instagram are important and if you believe Instagram won't work, then it won't

For full show notes, go to schulmanart.com/7

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Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.

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If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast

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BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

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I'd love to chat with you on Instagram: http://instagram.com/schulmanart

Rebecca Ching and Miriam Schulman talk about how to overcome IMPOSTOR syndrome.

During this interview, my guest Rebecca Ching offers a lot of questions to ask yourself that I thought would make fantastic journal prompts. Since many of you are probably listening to this in your car or at the gym, I thought it would helpful for me to create a journal prompt list for you that you can refer back to

Rebecca Ching is a therapist, workshop facilitator, speaker, and writer based out of San Diego California. She is committed to helping leaders navigate growth edges plus the inevitable curve balls of business and life with courage, clarity, and compassion. She is a Certified Daring Way™ Facilitator based on Brene Brown's research and protocols and also a Certified Internal Family Systems Therapists - both methodologies which deeply influence her lens on change, struggle, and leadership.

• The 5 questions to ask yourself when you're feeling negative thoughts
• Why you should focus on enough rather than abundance
• How to overcome a scarcity mindset
• Why you will never feel safe when creating art and why it's important to manage your inner critic

• (03:32) How imposter syndrome is a universal experience
• (03:50) How Rebecca tries to get clients with imposter syndrome to be curious about what they are experiencing
• (06:13) The curse of the smarty-pants brain
• (06:39) Sharing work will always involve risk and vulnerability
• (09:43) How the inner critic plays into imposter syndrome
• (10:56) How it's important to be clear about whose opinion matters
• (11:46) The importance of feedback which doesn't impact your self worth
• (13:52) Naming how you are feeling is half the battle
• (14:56) The opposite of scarcity isn't abundance, it's enough
• (16:24) 5 questions to ask yourself when you start feeling imposter syndrome
• (19:00) How it gets harder to share your art when you become a professional artist
• (20:12) As you get successful as an artist, you invite more critics
• (21:20) How when the stakes are higher you have to get clear about your boundaries and be curious about your self trust issues
• (23:30) If you find yourself shrinking as a form of protection, that's feeling the inner and outer critics
• (25:28) How trolls tend to have the most impact when they trigger shame
• (28:40) The value in asking people – what would be helpful to you right now?
• (29:18) How we are taught to stay small
• (30:52) Failure is not if, it's always when
• (32:27) How we have the most agency in dealing with our internal critic rather than external critics
• (35:35) Stay curious about your pain

For full show notes and the 5 free art journaling prompts, go to schulmanart.com/6

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Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.

++++++++++++++++++++

If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast

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BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

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I'd love to chat with you on Instagram: http://instagram.com/schulmanart

Charlotte Troisgros is Head of America for Carre d'Artistes. They have 4 galleries in America and 2 in Mexico. Charlotte selects artists for the gallery with the artistic team in France, hires and trains the gallery team and ensures the brand image is respected and customers have a great experience.

In this episode, Miriam and Charlotte talk about how Carre d'Artistes wants to democratize contemporary art by making original and one of a kind paintings accessible to all and have an unusual pricing system that allows people to buy an original painting from $150.

• (01:36) How Miriam stumbled across the gallery in Greenwich village
• (02:25) How the pricing works in the gallery
• (04:50) The significance of the gallery's name
• (06:05) How the art is displayed
• (07:01) What it means when they say they rotate the artists
• (07:56) How much art the artists need to produce for the gallery
• (09:04) Why the organisation was created and what makes it different
• (11:02) The most popular size they sell
• (11:51) How 4 times a year an artist will come to the gallery and paint live
• (13:36) How their artists are a mix of French, internationals and local artists
• (14:05) Why their prices are the way they are
• (15:27) How they market the galleries
• (16:33) Why they invest in location

Visit schulmanart.com/5 for full show notes

LINKS MENTIONED

Carre d'Artistes: https://www.carredartistes.com/en/

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Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.

++++++++++++++++++++

If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast

++++++++++++++++++++

BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

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I'd love to chat with you on Instagram: http://instagram.com/schulmanart

Today we are diving in deep on how to find your creative genius using compliments with Jeffrey Shaw. We will also talk about how to price your art and why there is no glory in being a starving artist. We'll also jump into how environment impacts your creativity.

On this episode, we will be discussing pricing, why there is no shame in being financially free and why many people have a hard time charging for things that generally come easy. Learn about lingo, the Five Love Languages and how to define and attract your ideal client. We'll talk about turning around the race to the bottom because there really is no glory in being a starving artist.

• Pricing Psychology
• Pricing creates a perception
• Artists are also customers
• There is no shame in having financial freedom
• People have a hard time charging for things that come easy for them
• What comes easy to you is what the world wants most from you
• Pay particular attention to compliments you tend to want to shrug off, they can tell what value you can provide
• Find something you are so passionate about you would do it for free and then never do it for free
• To speak someone's lingo is to speak someone's heart code
• The Five Love Languages
• People who are cost conscious vs people who are value conscious
• Defining your ideal customer
• The ultimate compliment
• Understanding your ideal client's lifestyle
• How Jeffrey Shaw went from charging 48.02 to 300 dollars for a portrait
• There's no glory in being a starving artist
• Turning the race to the bottom around
• Forgetting formula and cost of goods when it comes to pricing
• Deciding whether you are a starter or a finisher
• Those that succeed financially at their art not only love they art they are doing but embrace their art as a vehicle for something bigger

For full show notes, go to schulmanart.com/3

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Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.

++++++++++++++++++++

If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast

++++++++++++++++++++

BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

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I'd love to chat with you on Instagram: http://instagram.com/schulmanart

Today's guest is Ashley Longshore. We discuss her unique style of art, The Audrey Hepburn series, Ashley's installation at Lizzie Tisch's estate in The Hamptons and the infamous Kim Jong Un painting. We also talk about Ashley's art collection, her work with Judith Leiber and her being the first New Orleans artist to have an installation at the Bergdorf Goodman.

• 00:56 Introductions and talk about Ashley's team of multi media liaisons who among other things, help Ashley with the process of bedazzling.
• 02:50 Ashley talks about the inspiration behind her Audrey Hepburn paintings. She talks about how a Cecil Beaton picture and the Egyptian Queen Nefertiti inspire the paintings.
• 06:37 Ashley talks about her commitment to investing back into the art world by collecting art
• 08:09 Ashley talks about her Audrey Hepburn in a fishbowl painting. She talks about the concept and inspiration based on the metaphor that we all live in a fishbowl
• 09:17 Ashley explains the meaning behind the 'Gucci Pig' painting with an anecdote about ill fitting Gucci bots.
• 10:12 We learn about Ashley's installation at Lizzie Tisch's estate on The Hamptons. Ashley talks about the artwork on display at the installation and the time and effort it takes to get everything just right.
• 12:17 We learn more about Ashley's personal life, what type of social environment she prefers and why she chose painting as a career
• 13:33 Ashley talks about the unfair rates creatives have to endure and how she has successfully managed to break free from the system and make real money from her work.
• 16:32 Brief discussion on upcoming projects
• 17:41 Ashley talks about her Kim Jong Un painting, how the 'supreme leader' meme and Trump's visit to North Korea tickled her and inspired her to do the painting.
• 19:56 Brief discussion about the Audrey Hepburn bubblegum Instagram post.
• 21:22 We learn about Ashley's art collection and which artists she likes
• 23:19 We learn about Ashley's incredibly successful collaborations with Judith Lieber making designer handbags. The first set of handbags sold out instantly and a third series is now due this month.
• 24:17 We learn of Ashley's great accomplishment as the first artist to have an installation at Bergdorf Goodman. Ashley talks about the work that went into an installation done entirely by herself. She thanks Linda Fargo for embracing her work.
• 27:11 Ashley shares advice for aspiring artists. She talks about the importance of patience, perseverance and the need to have self worth. Ashley advises on how to cope with negativity and get through the difficult moments in your artistic career.
• 28:42 We learn about those moments when Ashley feels sad and how she overcomes this feeling. Ashley talks about her love of music and dance and how she uses her Instagram to combat negativity and turn into optimism.
• 29:35 Ashley talks about a video she shared of Eric Cavanagh and how his dancing inspires her. She talks about the need to shun the cookie cutter imagery of the media and embrace your uniqueness

For full show notes, go to schulmanart.com/1

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Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.

++++++++++++++++++++

If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast

++++++++++++++++++++

BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

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I'd love to chat with you on Instagram: http://instagram.com/schulmanart

Today, we are talking about what it means to have a signature style and express your voice whether that is in business, music or art. In this episode, you'll get a sneak preview of future episodes. With me today, I have my mentor Jason Van Orden.

On this episode, we will be discussing what it means to express your voice and how to create a style that is unique to you. The things that people think are wrong about themselves makes them right and makes them different. When creating your voice, it's important to talk to people who do value what it is that you do and create. Have conversations with other artists about your work and their work. You will discover your voice by doing, by putting yourself out there. Learn more about these topics in this episode of Inspiration Place Podcast.

• How to find your signature voice in art, music and business
• why artists struggle to find their voice
• Why trying on different styles is part of the artistic tradition
• How to create and use feedback loops
• Why we value less what feels easy rather than those that feel difficult

For full show notes go to schulmanart.com/000

++++++++++++++++++++

Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.

++++++++++++++++++++

If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast

++++++++++++++++++++

BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

++++++++++++++++++++

I'd love to chat with you on Instagram: http://instagram.com/schulmanart