The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

Today we’re going to talk about handling setbacks, and how bouncing back from unexpected challenges can make you stronger, more resilient, and more successful. To help me discuss this topic, I’d like to welcome Mike Ciorrocco, Chief Executive Officer at People Building, and author of ROCKET FUEL Convert Setbacks Become Unstoppable.

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The future of work blurs the lines between physical and digital environments. Employees expect employers to provide a seamless user experience where they can work from anywhere, on any device. But the journey to transforming the employee experience is beset with complexity. In this 3-part series, leaders from TEKsystems share their points of view on how reimagining the digital workplace presents a unique opportunity for organizations to create more effective operating models and more engaging employee experiences.

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Today we’re going to talk about using AI with lean principles to achieve greater success in marketing. To help me discuss this topic, I’d like to welcome Lomit Patel, SVP Growth at Together Labs, and Best Selling Author of Lean AI.

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Today we’re going to talk about the small and mid-sized business and how they can successfully create great brand experiences. To help me discuss this topic, I’d like to welcome John D. Hanson, President, Consultant, and Speaker at Accelerated Revenue.

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Today we’re going to talk about how organizations can protect themselves against The Great Resignation through a smarter recruitment marketing strategy. To help me discuss this topic, I’d like to welcome Jared Hummel, President at Hummel Digital Marketing Agency.

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Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger business context. We call this Return on Creativity. Today we have an excerpt from our September 14 event: Return on Creativity: Return on Leadership, featuring a panel with Shonte Eldridge, Nancy Green, and Leon Scioscia.

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Today we’re going to talk about agile customer service and how organizations can be as nimble with their customer support teams as they are in other aspects of business in our cloud-based world. To help me discuss this topic, I’d like to welcome Daniel Rodriguez, Chief Marketing Officer at Simplr.

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Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger business context. We call this Return on Creativity. Today we have an excerpt from our September 14 event: Return on Creativity: Return on Leadership, featuring a panel with Kimberly E. Blue, Cary Hatch, and Paul Spiers.

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Today we’re going to talk about the agile personal brand, and how it can help with both personal and business success. To help me discuss this topic, I’d like to welcome Henry Kaminski, Founder & CEO, Unique Designz and host of The Brand Doctor podcast.

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Today we’re going to talk about meaningful measurement of transformation initiatives, why existing measurement devices often aren’t enough, and better ways to approach finding success in digital transformations. To help me discuss this topic, I’d like to welcome Peter McCoy, Investor, Advisor, and Co-Founder of Baton.

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Today we’re going to talk about leadership, employee, and patient experience in the healthcare space, and how the healthcare space poses unique challenges and opportunities in these areas. To help me discuss this topic, I’d like to welcome Tracy Courtney, Director of UPMC Experience/Project Management at UPMC International Training Site.

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It is one thing to say that you are measuring and testing, and another to make continuous improvement and optimization part of your company’s DNA. Today we’re going to talk about going beyond simple A/B testing and how to build a culture of experimentation in your organization. To help me discuss this topic, I’d like to welcome Brian Browning, Vice President of Technology at Kin and Carta.

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Healthcare can provide some of the most rewarding as well as the most challenging implementations of customer experience initiatives, and presents many unique scenarios that companies in other industries simply don’t encounter. Today we’re going to talk about the patient experience, and how it is both similar and different to other types of customer experience work, as well as how to be successful in creating a great patient experience. To help me discuss this topic, I’d like to welcome Brian Carlson, Vice President Patient Experience, Vanderbilt University Medical Center.

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Today we’re going to talk about the employee onboarding process, remote work, and the best methods to ensure success with onboarding new employees. To help me discuss this topic, I’d like to welcome David Secunda, the Founder and CEO of WorkBright, an HR tech startup that moves traditional employee onboarding to a 100% remote process that workers complete before they arrive.

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Today we’re going to talk about the importance of planning for meaningful customer experience measurement across multiple platforms and systems where strategic planning, and connections between data sources are crucial. To help me discuss this topic, I’d like to welcome Dushyant Mitra, Director of Professional Services - Partner Experience and Practice Success at Medallia.

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Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger business context. We call this Return on Creativity. Today we’re going to talk about the changing role of HR and how organizations need to ensure their talent acquisition and retention strategies take into account a broader scope and perspective than narrowly focusing on compliance. Instead, organizations who think of employee acquisition and retention in terms of how other areas of the organization have been thinking about customer acquisition and retention will set themselves up for success. To help me discuss this topic, I’d like to welcome Annissa Deshpande, Principal of Loglab, and author of The Comeback.

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Today we’re going to talk about the gap between leadership, HR, and DevOps in many organizations, and how aligning them can bring better results to both the individuals within the organization, as well as the success of the organization as a whole. To help me discuss this topic, I’d like to welcome Duena Blomstrom, Co-Founder and CEO, People Not Tech and author of the book “People Before Tech” to her second time on this show. Duena - welcome back to the show!

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Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger business context. We call this Return on Creativity. Today we’re going to talk about the challenges and opportunities that organizations face as they return to the office, and how meaningful collaboration can transcend remote, in-person, and hybrid work arrangements. To help me discuss this topic, I’d like to welcome Michael Barata, Master Trainer at CultureRx.

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You could say that there’s never a wrong time to make a positive change in your life, whether that’s personal or professional. Today we’re going to talk about career changes in the midst of the pandemic, and how the last year has provided us all with some perspective about what we do and don’t want in our lives. To help me discuss this topic, I’d like to welcome Jeremy Cline, host of the Change Work Life podcast.

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Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger business context. We call this Return on Creativity. Today we’re going to talk about why it is so important for organizations to find agile methods to source new talent, including internships and internship programs. To help me discuss this topic, I’d like to welcome Steve Cooper, CEO at Exelaration, which has an innovative way of working with companies to provide great technology talent via its Professional Internship Organization model.

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Today we’re going to talk about going beyond adaptivity and agility into something called regeneration, and how to not lose who you are as a business in the process. To help me discuss this topic, I’d like to welcome Carol Sanford, Author and Executive Producer at The Regenerative Business Summit.

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Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger business context. We call this Return on Creativity. Today we have an excerpt from our July 13 event: Return on Creativity: Return to Work, featuring a panel with Steve Blair, David Cornbooks, and Jesyka Simpson.

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Today we’re going to talk about Agile M&A - applying iterative processes and systems in place in order better ensure the success of a merger or acquisition. To help me discuss this topic, I’d like to welcome Chris Von Bogdandy, Senior Director at Slalom.

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Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger business context. We call this Return on Creativity. Today we have an excerpt from our July 13 event: Return on Creativity: Return to Work, featuring a panel with Steve Cooper, Sue Keith, and Annissa Deshpande.

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Today we’re going to talk about the power of customer and employee stories to create great customer experiences. To help me discuss this topic, I’d like to welcome Gabrielle Dolan, Speaker, Founder Jargon Free Fridays, and author of the book Magnetic Stories.

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Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger business context. We call this Return on Creativity. Today we have an excerpt from our July 13 event: Return on Creativity: Return to Work, featuring a panel with Dr. Reuben Varghese, Dr. Edie Goldberg, and Nicholas Gregorios.

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Today we’re going to talk about time as currency. While data has been called the new most valuable resource, the world keeps creating more and more data and information. We haven’t yet found a way to make more time - which is why I believe it is the most valuable resource that exists. To help me discuss this topic, I’d like to welcome Marlo Higgins, Chief Inspirational Officer, and Coach, Author, Podcaster, and Entrepreneur.

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Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger business context. We call this Return on Creativity. Today we have an excerpt from our July 13 event: Return on Creativity: Return to Work, featuring a panel with Amy D. Thomas from Arlington Community Federal Credit Union, and Cecille Zywicki from Emile Learning.

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Today we’re going to talk about the relationship between customer experience and employee experience, and how companies need to provide their teams with the right tools to make both successful, as well as to enable success in digital product rollouts. To help me discuss this topic, I’d like to welcome Jonathan Hensley, Author, Speaker, Co-Founder & CEO at EMERGE, and author of Alignment: Overcoming internal sabotage and digital product failure

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Today we’re going to talk about meaningful digital transformation. While “digital transformation” is currently a buzzword and many organizations talk about its importance in order to stay competitive both operationally, and in the battle to improve the customer experience, well-executed digital transformation is often easier said than done. To help me discuss this topic, I’d like to welcome an expert in this arena - Howard Tiersky, Wall Street Journal best-selling author of they book “Winning Digital Customers: The Antidote to Irrelevance” and CEO of FROM, The Digital Transformation Agency.

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I’m excited to introduce the final part of a special 3-part series about the importance of taking the right platform-based cloud approach so businesses can enable MLOps and realize the true value of AI and machine learning. This series is brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application.

To help me discuss this topic, I’d like to welcome the Executive Director of Transformation, DevOps & Cloud Services at TEKsystems, Brandon Carroll.

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Today we’re going to talk about how organizations can optimize their ability to make decisions, and some approaches that agile companies are using to do this. To help me discuss this topic, I’d like to welcome Diane Magers Founder and Chief Experience Officer at Experience Catalysts.

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I’m excited to introduce Part 2 of a special 3-part series about the importance of taking the right platform-based cloud approach so businesses can enable MLOps and realize the true value of AI and machine learning. This series is brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application.

To help me discuss this topic, I’d like to welcome Practice Consulting Director at TEKsystems, Ramesh Vishwanathan.

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Today we’re going to talk about the critical role of leadership in company culture. To help me discuss this topic, I’d like to welcome Mark Morey, Founder, A Connected Leader. He works to transform outdated and struggling work environments into living systems of learning and growth.

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I’m excited to introduce the first episode of a special 3-part series about the importance of taking the right platform-based cloud approach so businesses can enable MLOps and realize the true value of AI and machine learning. This series is brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application.

To help me discuss this topic, I’d like to welcome the Director of Transformation Services at TEKsystems, Jay Mozo.

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Today we’re going to talk about the return to the office and how companies can attract and retain the best employees in a hybrid work environment. To help me discuss this topic, I’d like to welcome Steve Blair, President, Lyceum Insurance Services.

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Today we’re going to talk about adaptability and agility in Customer Experience, and how CX is a shared responsibility within an organization. To help me discuss this topic, I’d like to welcome Steve Pappas, Head of US & CMO at Panviva and Host of the Podcast at ScienceOfCX.com.

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Today we’re going to talk about the return to the office and how it is causing companies to need to be nimble and adaptive in their approach to planning their office needs for everything from the next several months to the next several years. To help me discuss this topic, I’d like to welcome David Cornbrooks, Senior Managing Director, Savills North America.

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Today we’re going to talk about creating meaningful change in organizations. While most leaders say they want their company to be forward-thinking and stay ahead of the competition, when the rubber meets the road, there is often a reluctance to embrace the types of ideas and thinking that will actually make change happen.. To help me discuss this topic, I’d like to welcome Andrew Deutsch, CEO, Fangled Technology.

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Today we’re going to talk about some of the things that a shift to remote work has changed that may have gotten less notice than some more obvious things like Zoom meeting fails, companies’ lack of remote work policies, and other things that were first to be addressed. There are very real, very human moments that are missed when we don’t have face to face interaction, and while some things like this may be harder to quantify, they are no less important when we strive to create great employee experiences. To help me discuss this topic, I’d like to welcome a returning guest: John Friedman, author of “Managing Sustainability: First Steps to First Class” and Sustainability Manager, WGL.

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Today we’re going to talk about the Future, and more specifically how augmented and virtual reality will play a role in our futures. To help me discuss this topic, I’d like to welcome Cathy Hackl, Author, Futurist and Chief Metaverse Officer at Futures Intelligence Group.

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Today we’re going to talk about a critical component of the customer experience: creating customer loyalty so you have satisfied customers, advocates for your brand, and, ultimately customers who COME BACK for more. To help me discuss this topic, I’d like to welcome Shep Hyken, Chief Amazement Officer, Customer Service Speaker, Customer Serv. & Customer Experience Expert, keynote speaker and best selling author. His new book I’ll Be Back, where he deals with these topics will be available soon.

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Today we’re going to talk about building a customer-centric organization, and how to balance profits, technology, and culture while doing so. To help me discuss this topic, I’d like to welcome Ileniah Vidili, Customer Experience Advisory and Author of the book, Journey to Centricity.

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Today we’re going to talk about returning to the office, and why place and placemaking will always be important to the workforce, even in the era of a hybrid workforce. To help me discuss this topic, I’d like to welcome Susan Soroko, Director, Creative Economy at Arlington County Economic Development.

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Today we’re going to talk about mergers, acquisitions, and how to ensure a successful outcome when two or more company teams and cultures are merged. To help me discuss this topic, I’d like to welcome Klint Kendrick, Chair of the HR M&A Roundtable.

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Today we’re going to talk about building a great culture at a startup amidst a growing freelance economy, as well as some of the payment challenges that gig workers face? To help me discuss this topic, I’d like to welcome Nico Simko, Founder & CEO, Clair.

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Today we’re going to talk about educating the workforce to adapt to and plan for the future of work. This includes upskilling and reskilling to outpace automation, introducing no code resources to the current workforce, and ensuring companies can adapt to the hybrid work environment..

To help me discuss this topic, I’d like to welcome Charlie Oliver, Founder & CEO of Tech 2025 and Served Fresh Media.

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Today we’re going to talk about how marketers can embrace agile principles to be more successful in their work. While agile has a number of applications, marketers are uniquely suited to benefit from it. We’re going to talk about the value of experimentation, having patience to measure results, and the power of continuous, incremental improvement. To help me discuss this topic, I’d like to welcome Steve Moubray.

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Today we’re going to talk about agility in entrepreneurship, the changing freelance economy, and more. To help me discuss these topics, I’d like to welcome Jeff Wald, Co-Founder of WorkMarket, and an entrepreneur, author, and speaker.

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