The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

Today we’re going to talk about the importance of authentic relationships with ourselves and others, and discovering and transforming ourselves as we learn and grow both personally and professionally. To help me discuss this topic, I’d like to welcome Michael Dumlao, Author, “The Wisdom of Guncles: Advice on Living Life from a Queer Perspective”, and Senior Brand and Diversity Advisor at Booz Allen Hamilton.

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Today we’re going to talk about how brands stay innovative in an agile world, while staying true to your values and mission. To help me discuss this topic, I’d like to welcome Susan Meier, Susan Meier Studios.

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Today we’re going to talk about staying agile in both the way that you work with your team, and the way that you approach branding. To help me discuss this topic, I’d like to welcome Megan Ingram, Founder, Ingram Digital Consulting.

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Today we’re going to talk about agile career growth, or understanding when you need to learn new things to adapt, and also how to know when it might be time to change directions in your professional life. 

I'm joined by Laura Briggs - author, marketing expert, and coach.

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Today we’re going to talk about what it takes to remain agile when navigating a fast-moving industry. Paul Duning co-founded what is now Capitol Communicator in 2004, at the very beginning of the social media age, and since that time many developments such as marketing automation, personalization, programmatic advertising and more have changed the marketing landscape. All the while, the business of marketing, whether from the client side or the agency side, has evolved and changed many times over. How do you know where to focus and how to anticipate change when your industry is under continual disruption? To help me discuss this topic, I’d like to welcome Paul Duning, Publisher, Capitol Communicator.

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Today we’re going to talk about making sure that your brand messaging is successfully translated from leadership, to employees, and ultimately to current and prospective customers. To help me discuss this topic, I’d like to welcome Chris Wallace, Co-Founder and President of Innverview.

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Today we’re going to talk about the increased demand for a diverse workforce, and how STEM skills are and will continue to be in demand. To prepare the future workforce, it’s good to start young to ensure that all children, particularly those less likely To help me discuss this topic, I’d like to welcome Brittany Greer, Executive Director of Rosie Riveters.

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Today we’re going to talk about the ongoing value of SEO and how it helps agile marketers continue to stay relevant. To help me discuss this topic, I’d like to welcome John Vuong, Founder and President of Local SEO Search

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We talk a lot about customer experience and employee experience on this show. Today we’re going to talk about the patient experience and how the pandemic has forever changed it. To help me discuss this topic, I’d like to welcome Corey Gehrold, VP of Client Strategy, Insight Marketing Group.

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I’m excited to introduce the final episode of a special 3-part series, where One North leader Ryan Horner discusses technology’s role in customer experience strategies, brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application.

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Part 2 of a special 3-part series about how brands should approach their digital and customer experience strategies, brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application. Today we’re going to talk with One North leader Kalev Peekna about how brands must evolve their strategy to elevate the customer experience.

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Part 1 of a special 3-part series about how brands should approach their digital and customer experience

strategies, brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application.

Today we’re going to talk with One North leader Kalev Peekna about how brands must evolve their strategy to elevate the customer experience.

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Today we’re going to talk about adaptivity, resilience, and how to thrive in a post-pandemic world. To help me discuss this topic, I’d like to welcome Ira Wolfe, President and Chief Googlization Officer at Success Performance Solutions, author of several books including “Recruiting in the Age of Googlization,” and host of the Geeks, Geezers and Googlization Show.

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Today we’re going to talk about how large organizations can become and stay more agile by adopting a gig or project-based approach internally. To help me discuss this topic, I’d like to welcome Edie Goldberg, founder of E.L. Goldberg & Associates, and author of the book, The Inside Gig.

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In all times, but especially in the midst of a global pandemic and financial meltdown, it takes… guts to make big moves or even small ones. Today we’re going to talk about chutzpah and why it’s critical to individuals and organizations. To help me discuss this topic, I’d like to welcome Mason Harris, author of The Chutzpah Advantage.

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Today we’re going to talk about pivoting into a better outcome and what to do, and not to do, when faced with the opportunity to change directions. To help me discuss this topic, I’d like to welcome Tony Guarnaccia, Founder, Results Trained.

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Today we’re going to talk about the importance of being intentional about what you want, and ASKING for it, in order to achieve your goals. While we can’t see our futures, we can help shape our futures, and improve our careers, our companies, and ourselves by asking the right questions, and looking for a clear path in the answers. To help me discuss this topic, I’d like to welcome Mark Victor Hansen. He is the co-author of the Chicken Soup for the Soul book series, which sold over 500 million books. Mark has written and co-written several other books, served as keynote speaker, entrepreneur, and empowered many people the world over to create massive success for themselves. I’m honored to have him here, and to talk about his latest book, Ask: The Bridge From Your Dreams To Your Destiny.

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Today we’re going to talk about the sometimes unseen power of invention. Often inventors and creators of new ideas and products have a vision in mind, but don’t always see the full value of what they’re created until some time later, or with the help of some outside perspective. My guest today has quite a list of accomplishments. He is the inventor of noise canceling headphones during his time at Bose, he worked with Apple to create the Apple New Product Process which is used in all their product divisions, and has worked with many household names such as Amazon, Cisco, IBM, HP, Fitbit, and more. He has also written a book called “Innovate Products Faster: Graphical Tools for Accelerating Product Development" I’d like to welcome John Carter, Principal at TCGen.

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When is the right time to start or buy a business? Today we’re going to talk about entrepreneurship in the midst of a global pandemic. To help me discuss this topic, I’d like to welcome Domenic Rinaldi, Managing Partner, Sun Acquisitions, LLC.

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Today we’re going to talk about how to be more agile by learning from our experiences, both good and bad. While tales of wild success are what we often remember about business leaders and leading companies, but failures, missteps, and missed opportunities are often better teachers. My guest today has had his share of both success and, let’s just say “less successful” efforts, but has had the wisdom and perseverance to push through setbacks to achieve some great things. I’d like to welcome Jerry Abiog, Co-Founder and CMO at Standard Insights.

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Today we’re going to talk about the importance of workplace wellbeing and how it is vital to both employees and the organizations they work within.

While many organizations want to improve their employee experience, many are not taking the proper steps to create a holistic environment of wellbeing. Doing so, requires looking at many facets of the company, but yields better and more lasting results.

To help me discuss this topic, I’d like to welcome Lee Chambers – Environmental Psychologist, Wellbeing Consultant and Founder of Essentialise Workplace Wellbeing.

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Your brand is a vital component in a successful customer and employee experience

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Today we’re going to talk about how to exhibit bold leadership in times of change, and the need to build mutual trust between leadership and employees for the long term sustainability of an organization. To help me discuss this topic, I’d like to welcome Chris Mahai, President of Aveus, a division of Medecision, and author of several books, including the most recent: Bold: Essential Leadership for Transformative Change.

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How do internal barriers prevent you from having great employee and customer experience?

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The pace of change and digital disruption already stretched security teams to their limits. The proliferation of endpoint devices expanded attack surfaces. The escalating sophistication, volume and velocity of cyberattacks require 24/7 monitoring. Then, a global pandemic and the resulting “work from anywhere” response by organizations exacerbated these pressures almost literally overnight. Security teams had to manage massive deployments of employees to remote work environments, further extending the company’s security perimeter. Leaders from TEKsystems discuss how leading organizations are using the pandemic as an opportunity to reset their security strategy, improve alignment and imbed security into the culture of the organization—ultimately enabling business to drive successful outcomes.

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You can’t manage what you don’t measure. Let’s apply that to customer experience as well.

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The pace of change and digital disruption already stretched security teams to their limits. The proliferation of endpoint devices expanded attack surfaces. The escalating sophistication, volume and velocity of cyberattacks require 24/7 monitoring. Then, a global pandemic and the resulting “work from anywhere” response by organizations exacerbated these pressures almost literally overnight. Security teams had to manage massive deployments of employees to remote work environments, further extending the company’s security perimeter. Leaders from TEKsystems discuss how leading organizations are using the pandemic as an opportunity to reset their security strategy, improve alignment and imbed security into the culture of the organization—ultimately enabling business to drive successful outcomes.

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How an enterprise can create a center of excellence that combines customer and employee experience.

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The pace of change and digital disruption already stretched security teams to their limits. The proliferation of endpoint devices expanded attack surfaces. The escalating sophistication, volume and velocity of cyberattacks require 24/7 monitoring. Then, a global pandemic and the resulting “work from anywhere” response by organizations exacerbated these pressures almost literally overnight. Security teams had to manage massive deployments of employees to remote work environments, further extending the company’s security perimeter. Leaders from TEKsystems discuss how leading organizations are using the pandemic as an opportunity to reset their security strategy, improve alignment and imbed security into the culture of the organization—ultimately enabling business to drive successful outcomes.

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What’s the difference between extrinsic and intrinsic and how can it benefit your organization?

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Today we’re going to talk about how to maintain agility as a marketing agency. I know firsthand how volatile the world of marketing and public relations can be. When you take the last 12 years alone, we’ve seen the 2008-9 financial crisis, the rebuilding of the economy alongside the growth of social media and digital advertising as more sophisticated channels, the evolution of big data into something that businesses of all sizes can leverage for marketing and business insights, and now the most recent financial crisis due to COVID-19. Amidst that, marketing and sales can’t simply stop, so the role of the agency has always been vital, but its role has certainly evolved over time, and will continue to evolve. To help me discuss this topic, I’d like to welcome Tim Weinheimer, Principal, President, and Managing Partner of Hahn Public.

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What does it mean to be agile? We will look at the traits of an agile individual and how this relates to organizational success.

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Learn more about your ad choices. Visit

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Consumers, bombarded with marketing and advertising from the moment they wake up to the time they drift off looking at their smartphone, are demanding more tailored experience. How do brands keep up?

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Learn the best ways to listen to your customers.

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Today we’re going to talk about how to create a personal brand that is agile, memorable, and meaningful in a world gone (mostly) virtual. To help me discuss this topic, I’d like to welcome Jennifer Sherman, Founder & Chief Strategist at The Influencer Collective. First, why don’t you tell me a little about The Influencer Collective and what you do there?

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Where does your organization rate in the CX & EX experience maturity model?

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Today we’re going to talk about creating a sustainable workforce that can help your brand be successful, no matter what the business environment may throw your way. We’re obviously living in tumultuous times and cannot control all aspects of our business. But the right strategic approach to building a culture and talent pool can make a huge difference in how you weather any storm. To help me discuss this topic, I’d like to welcome Roberta Matuson, a best selling author, Forbes contributor, and marketing leader who has worked with General Motors, New Balance, The Boston Beer Company, and more.

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There is great opportunity to use artificial intelligence with your customer and employee experience initiatives.

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The COVID-19 pandemic upended the global economy, but business didn’t stop—it adapted. Many organizations rewrote recovery and business continuity plans. Some companies reprioritized projects to optimize costs, while others created new business models and ways of working. Regardless of which path they took, the pandemic forced digital transformation upon businesses that weren’t necessarily ready for it. Speed is more essential than ever. Agility is imperative. Organizations are recalibrating technology roadmaps. They’re pivoting and prioritizing the “big rocks” crucial to creating a resilient enterprise in a new digital economy. The cloud is the greatest enabler for both business and delivery agility, but transformation requires bold leadership. Leaders from TEKsystems and 1Strategy discuss how organizations must take action; to not only survive but also thrive, in the digital economy.

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Brand experience is defined as the combination of the internal and external, or employee experience and customer experience.

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The COVID-19 pandemic upended the global economy, but business didn’t stop—it adapted. Many organizations rewrote recovery and business continuity plans. Some companies reprioritized projects to optimize costs, while others created new business models and ways of working. Regardless of which path they took, the pandemic forced digital transformation upon businesses that weren’t necessarily ready for it. Speed is more essential than ever. Agility is an imperative. Organizations are recalibrating technology roadmaps. They’re pivoting and prioritizing the “big rocks” crucial to creating a resilient enterprise in a new digital economy. The cloud is the greatest enabler for both business and delivery agility, but transformation requires bold leadership. Leaders from TEKsystems and 1Strategy discuss how organizations must take action; to not only survive, but also thrive, in the digital economy.

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After you’ve built a CX platform, how do you make sure it is continually improving?

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The COVID-19 pandemic upended the global economy, but business didn’t stop—it adapted. Many organizations rewrote recovery and business continuity plans. Some companies reprioritized projects to optimize costs, while others created new business models and ways of working. Regardless of which path they took, the pandemic forced digital transformation upon businesses that weren’t necessarily ready for it. Speed is more essential than ever. Agility is an imperative. Organizations are recalibrating technology roadmaps. They’re pivoting and prioritizing the “big rocks” crucial to creating a resilient enterprise in a new digital economy. The cloud is the greatest enabler for both business and delivery agility, but transformation requires bold leadership. Leaders from TEKsystems and 1Strategy discuss how organizations must take action; to not only survive, but also thrive, in the digital economy.

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Understand where customer and employee experience work together for the benefit of all audiences.

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Today we’re going to talk about agility in how we relate to ourselves. While we’ve all grown up with unique backgrounds, habits, and things we were taught as the true measures of success, as we go through life we can often find that those things, even if well-intentioned, are either incorrect, or don’t apply to us as they might have been intended.. The challenge, then, is to find a way to continually improve ourselves in order to be better. I talk a lot about agile processes and how companies can use them to improve everything from customer and employee experience to branding and marketing, but today we’re going to talk about applying transformation to one’s self. To help me discuss this topic, I’d like to welcome Laura DiBenedetto, Best Selling Author and CEO of Vision Advertising.

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Learn about the blueprint for an experience-led organization by combining customer and employee experience

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While government is often described as anything but agile, there are plenty of people working with agile methodology, as well as a more scalable and iterative mindset in all sectors, both private and public. In fact, government agencies are increasingly turning to agile methods for all kinds of solutions, from software development and more. To help me discuss this topic, I’d like to welcome Dave Witkin, Principal at Packaged Agile.

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Today we’re going to talk about how to adapt your events to be more virtual in a marketing environment that is in continual fluctuation. With the massive changes that COVID-19 has brought to the world of corporate and association events, many companies have scrambled to adapt to make them virtual, with mixed results. Some organizations, however, have found a way to innovate and create great experiences despite the limitations. To help me discuss this topic, I’d like to welcome Mark Michelson, CEO of CX Talks.

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Today we’re going to talk about agility in how you deliver customer experiences. While customer experience always requires a sharp focus on listening and adapting to customer needs, most companies have had to make much larger changes recently due to COVID-19 and the different rules of operation. To talk about this in more depth, I thought we’d explore an industry that often thrives on interactions in physical spaces: museums. We’re going to explore how a museum was able to adapt its methods of delivering experience in a way that not only served the temporary needs due to COVID restrictions, but also set the organization up for future success in an increasingly online world. To help me discuss this topic, I’d like to welcome Craig Langlois, Chief Experience Officer, Berkshire Museum.

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