Chiro Hustle

In Episode 704 of the Chiro Hustle Podcast, host James Chester welcomes Bharon Hoag, Executive Director of OneChiropractic, for a deeply energizing and truth-filled conversation. With nearly 30 years in the chiropractic profession and a reputation for challenging the status quo, Bharon brings insights that every chiropractor needs to hear.

In this episode, he opens up about launching "The State of Chiropractic" podcast, creating powerful legal defense strategies for DCs worldwide, and why organizing as a profession is the key to ensuring the future of chiropractic.

HIGHLIGHTS

●     Bharon shares how podcasting became his medium to shine a light on the warriors of chiropractic working behind the scenes.

●     Reveals the untold story of how OneChiropractic became the "Navy SEALs" of chiropractic defense.

●     Offers a powerful call-to-action to unify the profession through numbers, not just dollars.

●     Shares the real reason why most state associations are underpowered (and what YOU can do about it).

●     Talks about the future of the profession, why NOW is the moment for chiropractic to step up.

●     Inspires chiropractors to stop blaming and start building, one state, one story at a time.

●     Highlights the mindset shift from entitlement to ownership within the profession.

ABOUT BHARON HOAG

Bharon Hoag, Executive Director of OneChiropractic, is a longtime advocate and strategist for the chiropractic profession. Having managed clinics, consulted with over 1,000 practices, and led the Ohio State Chiropractic Association through a record-breaking turnaround, Bharon is now focused on protecting the rights of practicing chiropractors on a global scale.

FINAL TAKEAWAY

"Fall back in love with this profession. If you can’t find your light, call me. I’ll help you find it again."

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

In this episode of the Chiro Hustle Podcast, James Chester reconnects with Dan McCoy, President of Micro Enterprises LLC and Founder of Chiropractor Computer Support | Chiropractor Subluxation Technology. Dan is a leading advocate for chiropractic cybersecurity and technology integration.

This insightful conversation unpacks real risks threatening the modern chiropractic practice and how to avoid costly mistakes. From data breaches and spam traps to ill-advised EHR transitions, Dan walks us through the minefield so you don’t have to step on it. If freedom of speech and medical freedom are important to you, this episode is essential listening.

Highlights

●      Why chiropractors must treat technology like a spinal adjustment: proactive, precise, and protective.

●      The #1 mistake clinics make with EHR vendors (and how it cost one DC $130,000).

●      Why switching EHRs is not a quick fix and often creates more harm than help.

●      Dan's 3P Model: Protection, Productivity, Profitability a roadmap for tech-integrated success.

●      A brutal truth: "Chiropractic does not sell itself." You have to communicate the value.

●      How to vet your vendors to avoid regulatory landmines.

●      Why technology is a tool for mission, not a distraction from it.

About Dan McCoy

Dan McCoy, President of Micro Enterprises LLC, is a pioneering tech expert exclusively serving chiropractors across the country. With a unique emphasis on cybersecurity, Dan empowers doctors to protect their practices, grow their profits, and improve patient outcomes through smart technology. He's also a family man, a bass guitarist, an airplane pilot, and a long-time friend of the profession.

Final Takeaway

Technology should serve your mission, not sabotage it. Build systems that support your purpose and vendors who truly have your back. If you want to protect your practice and expand your impact, this episode is your wake-up call.

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

INTRODUCING LISA ENGLE

In this powerful episode of the Chiro Hustle Podcast, host James Chester reconnects with Lisa Engle, a passionate advocate and 35-year veteran of chiropractic service. Lisa returns to the show with a new mission: to elevate the chiropractic experience for doctors, CAs, and patients through her self-published book, Your Guide to Creating the Ultimate Chiropractic Experience.

In this conversation, she shares deep insight into how every person in the practice plays a vital role in delivering care that sticks and why now is the time for more advocacy, collaboration, and authenticity within chiropractic.

HIGHLIGHTS

Lisa shares her journey from chiropractic assistant to community leader and coach, supporting doctors and staff through OptiMOM and her writing.

●      Her new book encourages DCs and their teams to create practice experiences that align with their authentic expression and keep both staff and patients engaged.

●      Powerful reminder that CAs can be the reason patients return, through genuine, human connections and advocacy.

●      Strong call for chiropractic students to seek mentorship and real-world experience early to find their authentic voice in practice.

●      A vision of the future: greater collaboration, expanded awareness, and chiropractic playing a vital role in global health restoration.

●      Lisa opens up about being a non-DC in a principled profession and how that unique perspective drives her to advocate even harder for chiropractic values.

●      The profession must capitalize on the current cultural shift toward health freedom, community-first care, and natural healing modalities.

ABOUT LISA

Lisa Engle, Author & Chiropractic Advocate

Based in Atlanta, GA, Lisa has been deeply involved in chiropractic for 35+ years. A coach, author, and speaker, she is the creator of OptiMOM Coaching and the book Your Guide to Creating the Ultimate Chiropractic Experience. Lisa is widely known for empowering chiropractic teams and helping practices build authentic, sustainable environments.

CLOSING THOUGHT

Creating a powerful chiropractic practice isn’t just about adjusting spines. It’s about adjusting experience. Lisa Engle invites chiropractors to elevate every point of contact in their practice by infusing it with intention, authenticity, and connection.

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

INTRODUCING DR LAURYN BRUNCLIK DC

In this episode of the Chiro Hustle Podcast, host Jim Chester welcomes the dynamic and ever-authentic Dr. Lauryn Brunclik DC, founder of the She Slays the Day podcast and creator of the Multipassionate Chiropreneur program.

They dive into real conversations about entrepreneurship, personal evolution, financial transparency, and the intersection of chiropractic and creativity. If you think podcasting and business development are unrelated, think again. Dr. Lauryn breaks it all down in a refreshingly honest and sometimes hilarious way.

HIGHLIGHTS

●      Dr. Lauryn shares the origin story of how she chose chiropractic at age 12.

●      The sobering realization that chiropractic is not universally loved, and why she almost dropped out of school.

●      She gets vulnerable about the burnout chiropractors face, especially women trying to balance career and family.

●      A fiery discussion about financial instability in chiropractic and why the profession must start facing these conversations head-on.

●      The powerful message behind her Multipassionate Chiropreneur program and why it’s more than just learning how to create a course.

●      A simple elbow adjustment story that reveals the miraculous efficiency of chiropractic care.

●      The candid truth about how podcasting became her gateway to creative freedom and a bigger impact.

ABOUT DR LAURYN BRUNCLIK DC

Dr. Lauryn Brunclik DC is a practicing chiropractor, podcast host, and creator of the She Slays the Day community. Based in the Midwest, she has inspired thousands of chiropractors with her humor, honesty, and no-nonsense approach to business and life.

CLOSING THOUGHT

You don't have to choose between purpose and profit. Dr. Lauryn's story proves that you can do both, as long as you're willing to think differently, speak freely, and take bold action.

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

INTRODUCING PHIL GOLINSKY DC

In this milestone 700th episode of the Chiro Hustle Podcast, James Chester reconnects with Dr. Philip Golinsky; CEO of RxWellness Spine & Health for a wide-ranging, powerful conversation that every chiropractor needs to hear.

With seven clinics and a $12 million organization under his belt, Dr. Phil reveals what it really takes to scale a practice, develop principled chiropractors, and stay ahead of the cultural curve in healthcare. From corporate wellness to chiropractic politics to cultivating the next generation of docs, this episode blends bold truth with timeless strategy.

https://chirohustle.com/chiropractic-business-making-impacts-with-dr-phil-golinsky-dc-chiro-hustle-podcast-700/

HIGHLIGHTS

●      Dr. Phil shares how he grew RxWellness into a $12 million, multi-clinic practice, earning a spot on the Inc. 5000 in both 2023 and 2024.

●      Learn how he's mentored over 500 chiropractors and what his rigorous internal training process looks like.

●      Why only 10% of DCs who apply get hired at RxWellness.

●      A candid breakdown of why chiropractic colleges are failing future docs and what must change.

●      Insight into his monthly "hot seat" training sessions and why clarity of communication is the cornerstone of trust.

●      How RFK Jr.'s appointment to HHS and the shifting cultural pendulum are creating huge opportunities for natural healthcare.

●      Why state-level political involvement is the key to protecting medical freedom and chiropractic autonomy.

ABOUT DR. PHILIP GOLINSKY, DC

Dr. Philip Golinsky, DC, Founder & CEO of RxWellness Spine & Health. With more than 25 years of experience and over 250,000 patients served, he leads one of the fastest-growing chiropractic organizations in the U.S.

DIVING INTO...

Corporate Wellness and Cultural Momentum

Dr. Phil shares how his wife’s former work with Pfizer and AstraZeneca helped them foresee the rising demand for natural healthcare. Years before the pandemic, Big Pharma insiders already anticipated the cultural shift and now, with RFK Jr. in a major HHS role, the opportunity for chiropractic to lead is bigger than ever.

Building an Elite Chiropractic Team

With 28 doctors on staff, Dr. Phil details why RxWellness only hires the top 10% of applicants. His process includes 6-week intensive training, 500+ reps per technique, and monthly evaluations under pressure. Associates aren’t just onboarded, they’re transformed. As he says, "You should be paying me for what I’m going to give you in six weeks."

Protecting the Profession at the Political Level

Dr. Phil unpacks how he grew his state association by 140% through sheer hustle and outreach. He underscores the power of local political involvement, emphasizing that winning votes often come down to a few dozen supporters.

"State-level laws shape your practice far more than national ones," he says. Strategic relationships with future governors and legislators are how we future-proof chiropractic.

Fixing the Chiropractic Education Crisis

Dr. Phil doesn’t hold back on his critique of chiropractic education today. He points to the decline in hands-on experience, passion, and technique wars that once shaped elite chiropractors.

He challenges the profession to return to fundamentals, citing Reggie Gold, Arno Burnier, and Fred Barge as essential voices for any DC looking to reclaim the profession's soul.

CLOSING THOUGHT

If chiropractors are to lead the health revolution, they must train harder, speak louder, and reconnect with the very reasons they got into this profession.

As Dr. Phil reminds us, "You might be the one who gives a life-changing adjustment that defines chiropractic for someone forever. So make it count."

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropract

INTRODUCING JENNIFER PAGE

In Episode 699 of the Chiro Hustle Podcast, host James Chester sits down with Jennifer Page, Director of National Accounts at CARR, to dig into an often overlooked but massively impactful topic for chiropractors: healthcare real estate.

Whether you're opening a new clinic, renegotiating your lease, or looking to expand, this episode lays bare the traps, the leverage points, and the game plan you need to protect your practice and your profits.

https://chirohustle.com/understand-more-about-health-care-real-estate-with-jennifer-page-chiro-hustle-podcast-699/

HIGHLIGHTS

●      Why chiropractors MUST have tenant-only representation when negotiating real estate deals.

●      Common lease clauses that can cripple your practice (and how to avoid them).

●      The critical mistake most DCs make: waiting too long to renegotiate their lease.

●      The overlooked power of having multiple options when approaching landlords.

●      Why your lease is the most negotiable high-dollar line item in your business.

●      How Jennifer's team has saved clients six figures over 10-year contracts.

●      The truth about "free representation" in commercial real estate (it’s legit, and it’s game-changing).

ABOUT JENNIFER PAGE

Jennifer Page, Director of National Accounts at CARR, is a real estate expert dedicated to helping healthcare franchises and organizations across the U.S. She leads a team focused on maximizing profitability and protecting practitioners from predatory real estate deals.

FINAL THOUGHT 

Real estate decisions shape the financial health of your practice just as much as patient care shapes clinical outcomes. Get this wrong, and it can haunt your career. Get it right, and you set yourself up for sustainable success.

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

INTRODUCING ROB HANOPOLE DC

In this powerhouse episode of the Chiro Hustle Podcast, James Chester sits down with Dr. Rob Hanopole, a chiropractor and entrepreneur on a mission to help doctors build high-impact, cash-based practices with laser therapy.

Dr. Rob reveals how his unique "business within a business" model, ReliefNow™ Laser Methods, is revolutionizing chiropractic offices across the country. This episode is a must-listen for any DC looking to scale, simplify, and serve at a higher level; without selling out.

HIGHLIGHTS

●      How Dr. Rob's background in corporate marketing gave him an edge when transitioning into chiropractic

●      Why chiropractic philosophy remains central to his mission, even as he leads the charge into laser therapy

●      The reason he separates chiropractic and laser into two distinct identities (and why that matters)

●      A bold take on why chiropractic isn't always a great business model

●      The power of laser to attract the "other 90%" of patients who aren't currently seeing chiropractors

●      A real story of how laser helped a woman avoid toe amputation and how that changed both her life and Dr. Rob's business

●      His rallying cry for docs to find the "acres of diamonds" hidden within their current practice space

ABOUT DR. ROB HANOPOLE DC

Dr. Rob Hanopole is the Co-Founder and CEO of Laser Masters and ReliefNow™ Laser Centers. With 30+ years of chiropractic experience and a past career in Fortune 500 marketing, he's uniquely positioned to help DCs implement successful, cash-based laser therapy systems inside their existing offices. Based in South Florida, he continues to serve patients while training doctors nationwide and abroad.

DIVING INTO...

From Wall Street to the Adjusting Table

Two Brands, One Roof: The Dual Identity Model

The Laser Advantage: Healing AND Business

Hope Heals: The Real-World Impact

Final Takeaway

You don't need a second location or a new profession. Your next business breakthrough could already be inside your current practice. ReliefNow™ isn't about replacing chiropractic, it's about expanding its reach.

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiro

In Episode 697 of the Chiro Hustle Podcast, we sit down with Dr. Matthew Mancuso DC, a global chiropractor, educator, and truth-seeker with an extraordinary healing journey. From a chronically ill child to a vitalistic network spinal practitioner, Dr. Mancuso brings a raw, lived perspective on health freedom, personal sovereignty, and the full-spectrum transformation that chiropractic makes possible.

We cover his international path in practice, why he chose chiropractic after trying nearly every other healing modality, and his deep commitment to personal evolution and freedom of expression. This episode will resonate especially with those who see chiropractic not only as a career but as a calling.

HIGHLIGHTS

●      Dr. Mancuso's journey from being medically and psychiatrically failed to thriving through chiropractic care.

●      The role of personal philosophy and lived experience in shaping a chiropractor's purpose.

●      NetworkSpinal's unique, low-force approach to unlocking bound potential in the nervous system.

●      Why he believes chiropractors must embody the chiropractic experience, not just preach the philosophy.

●      The importance of accountability and regular care for the chiropractor as well as the patient.

●      A call to chiropractic students to seek philosophy, technique, and business knowledge outside their institutions.

●      Bold reminder: "Most chiropractors haven’t had a chiropractic enough experience."

ABOUT DR. MATTHEW MANCUSO DC

Dr. Matthew Mancuso, DC is an internationally practiced chiropractor, educator with NetworkSpinal, and mentor through Lifetime Wellness Practice. He has served in the Republic of Ireland, across the U.S., and is now relocating to France with his wife and dog to begin his next chapter. He blends science, mysticism, and mentorship to support both spines and souls.

DIVING INTO THE CONVERSATION

*The Awakening That Changed Everything

*The NetworkSpinal Approach

*Embodiment Over Concept

*Calling Future Chiropractors Higher

CLOSING THOUGHT

Dr. Mancuso's journey reminds us that chiropractic isn't just about removing interference, it's about awakening potential, in both practitioner and patient. His courage to explore, teach, and serve globally is a testament to what can happen when we align with the principle and walk with purpose.

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

INTRODUCING DR. MAXWELL ERIKSEN DC

In this inspiring episode of the Chiro Hustle Podcast, we meet Dr. Maxwell Eriksen, a second-generation chiropractor with deep roots in the profession. Raised in Elizabethtown, KY, Dr. Eriksen shares his story of being literally adjusted into life, growing up in a chiropractic household, and choosing to carry the torch himself. This episode dives into family legacy, freedom of career choice, and the power of medical freedom and diversified entrepreneurship.

HIGHLIGHTS

●      Dr. Eriksen’s first adjustment happened at birth when he wasn’t breathing

●      Grew up with a chiropractor father and multiple siblings in the profession

●      Studied at Palmer College of Chiropractic, practicing primarily Gonstead technique

●      Believes in imaging and x-rays to deliver accurate, ethical care

●      Opened a Ninja Warrior gym and a comic book shop alongside chiropractic

●      Advocates for freedom in how chiropractors practice and live their lives

●      Offers critical advice for chiropractic students on learning styles, practice, and technique

ABOUT DR. MAXWELL ERIKSEN DC

Dr. Maxwell Eriksen, DC, is a second-generation chiropractor based in Elizabethtown, Kentucky. A graduate of Palmer College of Chiropractic, he blends traditional Gonstead principles with a modern lifestyle that includes operating a gym and a comic book store. His mission: stay passionate, stay diverse, and serve well.

FOLLOWING FAMILY FOOTSTEPS WITH PURPOSE

Dr. Eriksen was literally born into chiropractic. He recounts his father adjusting him moments after birth, reviving him from a motionless state. It was clear from the beginning that chiropractic wasn’t just a profession in his family, it was a legacy. Growing up surrounded by chiropractic conversations, techniques, and principles, Max knew early on that his life would follow this path.

THE POWER OF DIVERSIFICATION AND FREEDOM

After burning out from six-day workweeks, Dr. Eriksen decided to restructure his life. Instead of walking away from chiropractic, he leaned into it with fresh eyes, while also opening Twelve Gym (a Ninja Warrior facility) and Etown Comics. Practicing just two days a week, and now returning to a third, he models a balanced, intentional life that doesn't sacrifice income or impact. This shift reinvigorated his passion for chiropractic.

IMAGING, ETHICS, AND MEDICAL FREEDOM

Dr. Eriksen is a vocal advocate for X-rays and imaging in chiropractic care, sharing powerful patient stories, including one where he identified a life-threatening tumor missed by other providers. He takes a strong stance on maintaining standards that serve both patient and practitioner safety. His commitment to medical freedom underscores the importance of doing the right thing, even when it's not popular or mainstream.

ADVICE FOR CHIROPRACTIC STUDENTS

From techniques for mastering cervical chair adjustments to smart board prep and study habits, Dr. Eriksen offers gold-level insights for students in the trenches. He reminds them that grades don’t matter nearly as much as people skills, results, and integrity. Practicing early, using diverse learning strategies, and staying curious can make all the difference.

FINAL TAKEAWAY

“You’re going to use your body the rest of your life. You should probably take care of it.”

In this compelling episode of the Chiro Hustle Podcast, host James Chester welcomes Dr. Vince Kalkowski, a Wyoming-based chiropractor whose path to chiropractic began with a life-changing injury at age 13. From a devastating dirt bike crash to discovering chiropractic care through a renegade physical therapist, Dr. Kalkowski shares how he found his true calling.

The episode covers everything from childhood trauma and healing to elite-level rugby and deep reflections on the profession's future. This conversation isn't just about chiropractic; it's about personal freedom, resilience, and the urgent need for clarity in healthcare choices.

HIGHLIGHTS

●      The crash that changed everything: Vince suffered two thoracic compression fractures at age 13 that led to chronic pain and unexplained autonomic symptoms.

●      "That was it": One spinal adjustment from a maverick PT changed his life forever; no drugs, no shots.

●      From healing to purpose: The powerful experience of chiropractic care inspired Vince to become a chiropractor himself.

●      Palmer Rugby & scholarship: How rugby opened doors to one of the top chiropractic schools and a new chapter of excellence.

●      Serving the rodeo circuit: Adjusting Wyoming's toughest cowboys as part of the PRCA Wrangler sports chiropractic program.

●      Challenging modern trends: Vince questions the rise of cookie-cutter care and emphasizes the need for proper exams, imaging, and philosophy.

●      Miracle bear story: A life-or-death wilderness encounter proves Dr. Vince walks the talk, and lives to tell the tale.

ABOUT DR. VINCE KALKOWSKI DC

A dedicated Doctor of Chiropractic practicing in Cody, Wyoming. A Palmer College graduate and lifelong advocate of natural healing, he brings athletic discipline, personal experience, and a deep respect for the Wyoming way of life to his practice.

DIVING INTO THE EPISODE

A Life-Altering Injury and an Unexpected Healer

From the Rugby Field to Palmer College

Chiropractic in the Real World

The Fight for Freedom and Better Healthcare

CLOSING THOUGHT

Dr. Vince's story isn't just about his recovery, rugby career, or rodeo adventures. It's a call to preserve something real and powerful in healthcare: hands-on care, open conversation, and freedom to choose. The future of chiropractic, and maybe healthcare at large, depends on it.

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

This week on the Chiro Hustle Podcast, James Chester sits down with Dr Zsolt Egey-Samu DC, a seasoned chiropractor, entrepreneur, and mentor who has scaled multiple seven-figure practices across international borders. 

From his roots in Canada to his new life and thriving practice in Arizona, Dr Zsolt shares hard-earned lessons about practice building, associate relationships, and what it truly means to lead from the heart while building sustainable business systems. This episode is a must-listen for any chiropractor looking to reclaim their time, rewire their approach to leadership, and realign with their deeper purpose.

HIGHLIGHTS

● Dr Zsolt shares the raw and redemptive story of how chiropractic saved his life after a traumatic accident as a teen.

● He breaks down the dangers of pushing associates into a "CEO" role when they’re actually wired as caregivers and how this mismatch tanks many offices.

● The real truth behind why most chiropractors are shackled to their business (and how to break free).

● The power of building your personal board of directors instead of relying on a single mentor.

● How the Remarkable Practice and CEO-level systems are changing the game for chiropractic leaders.

● An unforgettable miracle story: a patient given 24 hours to live who walked out of the hospital after one atlas adjustment.

ABOUT DR ZSOLT EGEY-SAMU DC

Dr Zsolt Egey-Samu is a chiropractor, entrepreneur, and lecturer now practicing in Chandler, Arizona. With experience scaling seven-figure practices across borders, he's known for combining clinical excellence with visionary business acumen. He’s a member of EO, the Ultimate Achievers Club, and The Remarkable Practice.

FREEDOM THROUGH INFRASTRUCTURE

Rather than stay shackled to their businesses, Dr Zsolt and his wife have leveraged coaching and systems to buy back their time. Through his work with the Remarkable Practice, he now helps other clinic owners do the same. Whether it’s EOS-style KPIs, developing team trust, or identifying caregiver vs. CEO wiring, Zsolt shows that scaling isn’t about working harder, it’s about building systems that let your business breathe without you.

MIRACLE STORIES THAT MATTER

One of the most moving moments in the interview was the story of Joanne, a woman given 24 hours to live who received one atlas adjustment... and walked out of the hospital days later. Zsolt shares many patient transformations like this, but he insists his favorite miracles are the quiet ones: the kids who never have to go on 25 medications because their nervous systems are clear from the start.

FINAL TAKEAWAY

“You need to know what you’re built for, and find the environment that honors it.”

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

Dave Mager returns to the Chiro Hustle Podcast in episode 693, bringing a legacy of chiropractic advocacy, motivational leadership, and over 40 years of dedication to the profession.

From his roots as a coach to his evolution as a nationally-recognized motivational speaker, Dave shares powerful stories, marketing wisdom, and mindset strategies for chiropractors and entrepreneurs alike.

In this episode, we unpack the enduring power of medical freedom, the future of chiropractic care, and how to live and lead with passion.

HIGHLIGHTS

●      Dave shares the personal chiropractic miracle that changed his wife's life and started his career.

●      Learn how "educating, not selling" became his core approach to marketing.

●      Dave talks about the power of screenings and why so many chiropractors miss the point.

●      Discover the one phrase Dave says transforms skeptics: "That makes sense."

●      He opens up about building a life and legacy rooted in purpose, faith, and balance.

●      Hear a powerful story of a woman whose 20-year health struggle was reversed after one chiropractic screening.

●      Dave drops countless quotes and concepts to spark motivation, including, "No why, no comply."

ABOUT DAVE MAGER

CEO of Mager & Associates, is a nationally-known motivational speaker and chiropractic advocate who has managed multiple clinics and trained screening teams across the world. His energetic and relatable speaking style has made him a favorite at conferences and within the chiropractic community.

DIVING INTO DAVE MAGER'S MESSAGE

Marketing Through Connection, Not Conversion

Dave explains how chiropractic marketing shouldn’t be about pressure or gimmicks. His decades of experience show that building trust through education, empathy, and clarity transforms skeptics into advocates. When people understand the why, they are far more likely to take action. Dave’s mantra: "If it makes sense, they move forward. If it doesn't, they won’t."

The Case for Medical Freedom and Patient Empowerment

A major thread throughout this episode is Dave's stance on freedom of speech and medical freedom. In a time when patients are bombarded with one-size-fits-all solutions, Dave argues that chiropractic offers an individualized, drug-free path that empowers people to take control of their health. He testifies to the power of educating the public, not just adjusting them.

Legacy and Leadership

Now in his 70s, Dave reflects on how he's helped chiropractors not only build practices but become better people. With over 7,000 attendees impacted through his trainings and countless coaching clients, he stresses that personal growth and professional success go hand-in-hand. His message: Heal yourself first to lead with clarity and compassion.

The Game Face Philosophy

Dave's signature "GAME FACE" approach is more than a motivational tagline. It's a reminder to show up fully, lead with integrity, and stay positive no matter what life throws your way. In a world full of distraction and disconnection, GAME FACE reminds chiropractors to serve with focus and passion.

CLOSING THOUGHT

"Knowledge is potential power. But wisdom is knowledge rightly applied."

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

Jimmy Choi, co-founder of Bridge Financial, joins Chiro Hustle to unpack a long-overdue topic: business valuation and legacy planning for chiropractors.

In this episode, Jimmy and James dive into the mechanics of buying, selling, optimizing, and even exiting a chiropractic practice; all without compromising the values the profession was built upon.

For chiropractors who are nearing retirement, feeling stuck, or just wanting to get ahead of the curve, this episode delivers a practical playbook for turning your practice into a high-value asset.

HIGHLIGHTS

● 98% of small business owners don't know what their practice is worth.

● Jimmy explains why chiropractors must treat their business like a legacy, not just a job.

● Bridge Financial uses AI and data to deliver instant practice valuations and business health scores.

● Learn why NOW is the best time to prepare for a future sale, even if it's years away.

● Discover how associates and new grads can leverage legacy practices for success.

● Hear the biggest mistakes DCs make when trying to exit their practice.

● "We're educators first. Our goal is to help chiropractors build a roadmap based on real data."

ABOUT JIMMY CHOI

Jimmy Choi, Co-Founder of Bridge Financial Jimmy is a seasoned business strategist who's helped raise over $1 billion in venture capital and launch industry-defining companies. Now, his focus is empowering chiropractors to grow or exit their practices with clarity, strategy, and legacy in mind.

DIVING INTO LEGACY, VALUATION, AND FREEDOM

Redefining the Exit Plan 

Most chiropractors don’t sell their practice because they don’t know where to go or who to trust. Jimmy and his team are out to change that. Whether you're one year or ten years from retirement, Bridge Financial helps DCs prepare with certified valuations, practice health diagnostics, and strategic exit mapping.

Why Business Health Matters 

Would you buy a home without an inspection? Then why sell a practice without knowing its true health? Jimmy introduces the Business Health Score; a holistic snapshot that measures a clinic's strengths and weaknesses, from lead generation to operational efficiency. It's a wake-up call that every chiropractor needs.

Freedom of Choice, Backed by Data 

In a world where freedom is under constant pressure, the freedom to grow, sell, or transition your practice on your terms is revolutionary. Jimmy and James explore how data transparency and strategic prep return the power to the chiropractor, rather than surrendering it to brokers or blind market conditions.

Helping the New Guard Rise Up 

This episode isn’t just for those looking to exit. Jimmy shares how new grads and struggling docs can plug into legacy practices and build successful futures. It's not always about starting from scratch. Sometimes it's about stepping into something already great, with a plan to make it even better.

CLOSING THOUGHT

Legacy isn't built overnight, and it sure isn't sold in a panic. Jimmy Choi offers a rare look at how to turn chiropractic passion into lasting value. As James says best, "You're just one story away... Keep hustling."

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

In episode 691 of the Chiro Hustle Podcast, James Chester welcomes Dr. Jason Alviene, Vice President of Operations at 100% Chiropractic. With over 25 years in the field, Dr. Jason brings a unique perspective that bridges hands-on chiropractic care with large-scale operations leadership. This episode covers everything from corporate chiropractic strategy to mindset, communication, and why hospitality might be one of the most underrated tools in a chiropractor’s toolkit.

HIGHLIGHTS

• From massage therapist to Vice President of Operations, Dr. Alviene shares the pivotal moment that sent him down the chiropractic path.

• Why hospitality experience might matter more than previous clinical experience when hiring CAs.

• The importance of making it about the you, not the we - aka “The Paris Syndrome”.

• His advice for new DCs: develop people skills through high-end service roles and communication training.

• Why follow-up and lead management are make-or-break skills in modern practice growth.

• Thoughts, traumas, and toxins - and why the “thoughts” piece is often ignored in chiropractic care.

• A compelling vision for the future: cash-based practices, preceptorships, and a new wave of hands-on, competent adjusters.

ABOUT DR. JASON ALVIENE

Dr. Jason Alviene, DC, MS, is the Vice President of Operations at 100% Chiropractic and a long-time educator in chiropractic, massage therapy, and sports medicine. 

With experience ranging from The Joint Chiropractic to academia, Dr. Alviene brings a wide-angle lens to the profession with a focus on operational excellence and patient-centric care.

DIVING INTO ...

CORPORATE CHIROPRACTIC OPERATIONS

Dr. Alviene’s current role is trailblazing a new path in chiropractic corporate leadership. As 100% Chiropractic’s first-ever VP of Operations, he works closely with doctor-owned and non-doctor-owned offices to streamline systems and amplify patient care. His approach is simple yet powerful: empower the team, clarify the message, and lead with service.

THE POWER OF COMMUNICATION AND HOSPITALITY

A standout moment in this episode is the concept of “The Paris Syndrome.” Dr. Jason challenges chiropractors to stop saying “we do this” and start saying “you get to experience this.” His emphasis on language highlights the subconscious psychological impact of personalized care. He draws a compelling connection between successful CAs and backgrounds in hospitality, like bartending and concierge service, where reading and connecting with people is second nature.

TACKLING THOUGHTS, TRAUMAS, AND TOXINS

While most chiropractors are trained to address traumas and toxins, Dr. Alviene points out that the “thoughts” element is often neglected. He advocates for chiropractors to help patients connect the dots between emotional blocks and their physical health. His perspective? Adjust the spine, yes, but also help guide the mindset. This is a bold yet necessary expansion of chiropractic’s role in holistic health.

MARKETING AND LEAD FOLLOW-UP: A PRACTICE GROWTH ESSENTIAL

Dr. Jason doesn’t shy away from practical strategy either. He emphasizes the critical nature of timely lead response, ongoing follow-up, and creating systems that support high conversion rates. His advice: call every lead like they’ve already said yes and never assume a patient is a “no” until they tell you directly. Smart, sharp, and service-oriented.

CLOSING THOUGHT 

“If a patient isn’t thriving, it might not just be the subluxation. It might be the story they’re telling themselves.”

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkid

In this episode of the Chiro Hustle Podcast, James Chester welcomes back a long-time friend and guest, Dr Larry Goodman, for his third appearance on the show. With nearly five decades in chiropractic and over 30 years as a coach, Dr Goodman opens up about personal transformation, the importance of coaching in the profession, and how removing interference; whether structural, emotional, or mental can change lives. Together, he and James explore the evolution of chiropractic, the realities facing new graduates, and why protecting freedom of speech and medical freedom is critical to the future of health care.

·      How a childhood battle with asthma and allergies led Dr Goodman to chiropractic and ultimately transformed his life.

·      The priceless mentorship lessons that shaped his career, including a powerful challenge from Dr Miles O’Reilly: “Now go out and heal the world.”

·      The financial reality for today’s chiropractic graduates, and how debt is shaping their career choices.

·      Why Dr Goodman sees himself as an “attitudinal and emotional chiropractor” who clears interference in the mind as well as the body.

·      The neuro-emotional technique (NET) approach and how it helps uncover hidden belief systems that keep people stuck.

·      The role of alcohol as a neurotoxin, and why his 23 years of sobriety have been life-changing both personally and professionally.

·      Why the breakdown of professional silos between chiropractic, medicine, and other disciplines is a positive sign for the future of patient care.

In this episode of the Chiro Hustle Podcast, host James Chester welcomes Hugh Liddle, known as Your Chiropractic Sales Wizard at Red Cap Sales Coaching and Elite Sales Academy.

With over 54 years of in-the-field sales and management experience, Hugh shares how chiropractors can remove the “icky and scary” from sales, engage more meaningfully with prospects, and convert at a much higher rate; all while protecting the freedom to practice on their own terms.

This conversation goes beyond typical sales talk. It’s about communicating in a way that honors your values, preserves patient trust, and invites people into chiropractic care for life.

Highlights

● Why “you statements” are one of the fastest ways to shift a sales conversation into a patient’s world.

● The three essential qualifications every new practice member should meet before beginning care.

● How asking better, open-ended questions can uncover a patient’s true motivations.

● The impact of scripting and role-playing on conversion rates (including one practice that jumped from 32% to 83% in just two months).

● Why chiropractic is the “Rolex of healthcare” and how to help the public see it that way.

● The evolution of sales in the digital age and how chiropractors should adapt.

● The freedom that comes from working only with people who truly value your care.

About Hugh Liddle

Hugh Liddle is Your Chiropractic Sales Wizard at Red Cap Sales Coaching and Elite Sales Academy, where chiropractors learn to make selling easy, fun, and profitable. Drawing on more than five decades of real-world sales experience, Hugh’s approach is rooted in authentic connection and proven strategies that work in today’s environment. Based in Sebring, Florida, Hugh is also an author, speaker, and musician.

Diving Into…

Mastering “You Statements” in Patient Conversations

Most chiropractors love to educate, and that’s a good thing. But Hugh points out that the sales conversation isn’t the time for “we do this” or “I do that.” Instead, shift the focus with statements like “You can have,” “You can enjoy,” or “You can get back to.” Patients care most about what’s in it for them, so speak directly to their desired outcomes.

Qualifying for Care

Not everyone is ready to become a long-term practice member. Hugh explains the three must-haves:

1. The desire and ability to get well.

2. The resources to invest in care.

3. Openness to following recommendations.

Without these, a patient is unlikely to commit, and that can harm both their results and your reputation.

Why Sales is a Form of Freedom

Sales done right aren't pushy or manipulative. It’s an invitation for people to choose a healthcare path rooted in personal choice and responsibility, free from overreach or dependency on systems that limit options. In an age where medical freedom is a growing concern, knowing how to communicate your value clearly is more important than ever.

From Skeptic to Advocate

Hugh candidly shares his own shift from “I’ll come in when I hurt” to fully embracing regular chiropractic care. This change didn’t happen until a chiropractor explained the long-term benefits in a way that connected with him personally, a reminder that education works best when the timing is right.

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

In this fast-paced episode of the Chiro Hustle Podcast, host James Chester sits down with branding powerhouse Isaac Mashman. Isaac, a business strategist and founder of Mashman Consulting Group, joins the conversation to unpack the untapped power of personal branding, reputation management, and digital visibility for chiropractors. If you’re a chiropractor looking to rise above the noise and become the go-to practitioner in your city, this episode is a game-changer.

HIGHLIGHTS

·      Why personal branding starts at birth and how to harness it with intention

·      The real difference between your personal brand and your practice brand

·      How reputation management can fuel referrals and retention

·      Tactical ways to boost Google reviews without breaking FTC rules

·      Why podcasting and public speaking are reputation accelerators

·      What Isaac calls the four reasons people engage with content (and how to use them to dominate locally)

·      Practical tips for becoming a subject matter expert that patients trust

“You already have a personal brand. The question is: are you controlling the narrative or letting it run wild?”

ABOUT ISAAC MASHMAN

Isaac Mashman, businessman and founder of Mashman Consulting Group based in Little Rock, Arkansas, specializes in personal branding and reputation management. He is also an author, podcast host, private investor, and speaker known for helping individuals and businesses grow their digital presence with purpose.

DIVING INTO PERSONAL VS. PRACTICE BRANDING

Isaac makes it clear: your personal brand isn’t something you build, it’s something you reveal and refine. From your name to your beliefs, your brand began at birth. But many chiropractors miss the opportunity to intentionally shape it. When you understand that your practice brand is merely an extension of your personal brand, your messaging becomes more powerful and more human. This alignment leads to trust, visibility, and stronger community positioning.

REPUTATION MANAGEMENT THAT BUILDS TRUST

Reputation isn’t what you say about yourself—it’s what others say about you. Isaac breaks down how chiropractors can improve their online reputation ethically and effectively. Simple actions like responding to reviews and consolidating them on Google can exponentially boost your credibility. He also outlines a compliant way to generate more reviews and referrals without violating FTC guidelines.

USING CONTENT TO WARM UP YOUR MARKET

When prospective patients walk into your practice, would you rather they be cold or already warmed up and ready to engage? Isaac walks listeners through a powerful framework for creating content that informs, connects, entertains, and motivates. From back-crack videos to educational clips about pillows and posture, your content strategy can help close the gap between stranger and loyal patient.

PODCASTING, PUBLIC SPEAKING, AND POSITIONING

Isaac emphasizes that hosting or guesting on podcasts, speaking on stages, and writing articles are not vanity plays. They are branding assets. They speed up trust-building, demonstrate authority, and draw opportunities toward you. Chiropractors who step onto stages, digital or physical, accelerate their reach and become magnets for referrals, media, and new patients.

CLOSING THOUGHT

Branding isn’t a trend—it’s the foundation of your influence. Isaac Mashman delivers a wealth of strategic value that chiropractors can implement immediately to rise above obscurity and position themselves as leaders in their communities.

Like This Article?

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HASHTAGS

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Stories from Growing up in a Chiropractic Family with Dr Max Moore DC - Chiro Hustle Podcast 687

In this episode of the Chiro Hustle Podcast, Dr. Max Moore DC shares his experiences growing up in a chiropractic family and how that shaped his professional journey. We also discuss his leadership in Cal Chiro and the importance of building community among chiropractors. This episode offers fresh insights into medical freedom, freedom of speech, and the ripple effect of positive thought on health outcomes.

HIGHLIGHTS

• Dr. Moore’s unique upbringing as the child of two chiropractors and how it influenced his career.

• The importance of positivity in patient outcomes and overall health.

• Building strong local chiropractic communities through Cal Chiro.

• Why early exposure to chiropractic care can transform lives.

• Practical strategies for growing a referral-based, community-focused practice.

• The role of chiropractic associations in preserving medical freedom.

• Dr. Moore’s powerful patient stories that show the potential of chiropractic care.

ABOUT DR. MAX MOORE DC

Dr. Max Moore DC is a chiropractor based in Portola Valley, California, where he works alongside his parents. A graduate of UC Berkeley and Palmer West College of Chiropractic, Dr. Moore is also the local president of the San Mateo Cal Chiro district, dedicated to supporting community-building and legislative efforts that protect the chiropractic profession.

TAKE-A-WAYS

STAYING POSITIVE TO ACHIEVE BETTER OUTCOMES

Dr. Moore emphasizes that patient outcomes are significantly influenced by mindset. Negative messaging can hinder progress, while positivity can inspire patients to heal and thrive. This theme is central to his practice philosophy and reflects his belief in the deep connection between thought and physical health.

COMMUNITY BUILDING THROUGH CAL CHIRO

As the president of the San Mateo Cal Chiro district, Dr. Moore is passionate about creating connections among chiropractors. From hosting networking and educational events to involving students in the profession, he believes that building strong communities leads to stronger practices and a more united profession.

THE IMPACT OF EARLY CHIROPRACTIC CARE

Growing up with regular chiropractic care, Dr. Moore experienced firsthand the benefits of a proactive approach to health. He believes that introducing children to chiropractic care can positively impact their quality of life and reduce reliance on reactive medical interventions later in life.

PATIENT STORIES THAT INSPIRE HOPE

One standout story from Dr. Moore’s practice involved a patient who had suffered from chronic pain for years. After just one adjustment, she experienced relief and hope for the first time, illustrating the transformative power of chiropractic care.

FINAL TAKEAWAY

“Invest in yourself by supporting your state chiropractic association. It’s the best way to ensure you can continue practicing with freedom and integrity.”

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

Dr. Chris Zaino is a world-renowned speaker, author, entrepreneur, Former Mr America, Mr. Universe and IFBB Pro bodybuilder. After defying a deadly terminal disease in his late 20's, Dr. Zaino leveraged his experience to get his doctorate and becoming one of the largest wellness clinics in the world, seeing thousands weekly. Dr. Zaino created the “The Stallion Project”, to resurrect Heroes from the complacency of their secret identity, so they may live heroic lives once again , by expressing and experiencing true love, now, in every area of their lives, through his 4 Step methodology Brain, Body, Boardroom, and Bedroom Currently, Dr. Zaino is one of the top “Secret Weapons” as a private holistic coach to executives, entrepreneurs, pro athletes, celebrities, influencers, sheiks, and Kings internationally, with a focus on Male Vitality.

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

Introducing Saleem Musallam 

Saleem, founder of Excite Medical and creator of the DRX9000® spinal decompression system, is revolutionizing the way chiropractors treat patients with severe spinal issues. 

In this episode, we dive into how the DRX9000® stands out from traditional traction devices and how Saleem’s mission is empowering chiropractors to offer true, non-surgical alternatives for their patients.

Highlights

• Why the DRX9000® is the leading spinal decompression system backed by research and FDA clearance.

• How Excite Medical supports chiropractors beyond the product: financing, training, and mastermind events.

• The importance of bridging the gap between chiropractic and the medical community.

• Saleem’s marketing workshops and how they help chiropractors strengthen their digital presence.

• Insight into the growing failure rates of spine surgery and why decompression is a safer alternative.

• A powerful reminder about patient safety, medical errors, and the importance of medical freedom.

About Saleem

Saleem is the founder and CEO of Excite Medical. Known for creating the DRX9000®, he partners with chiropractors worldwide to elevate patient care for those suffering from disc degeneration, herniations, and other spinal issues. Saleem’s leadership has built Excite Medical into a research-driven company with a strong community of chiropractors.

Bridging Chiropractic and Medical Communities

Saleem believes that chiropractic must be recognized as a viable alternative to surgery for severe spinal cases. He has raised over $700,000 for decompression research at the University of South Florida, which has caught the attention of neurosurgeons and other medical professionals. By grounding decompression in research, Saleem is helping chiropractic become a trusted option across the healthcare spectrum.

Empowering Chiropractors Through Education

Excite Medical is not just about selling equipment. Saleem runs multiple marketing workshops each year, teaching chiropractors how to optimize their online presence, utilize tools like Google pixels and AI, and uncover blind spots in their patient acquisition strategies. These workshops give doctors confidence to connect with more patients while maintaining their independence.

The Case for Decompression in Practice

Decompression with the DRX9000® attracts patients who might otherwise head straight to surgery. With proven results and a high case value, decompression can transform both patient outcomes and practice growth. Saleem emphasized that true decompression must be distinguished from generic traction devices and that proper patient examination and qualification are essential.

Closing Thought

As Saleem shared, “You have to be convinced to be convincing.” When chiropractors believe in the value they offer, patients will see it too. This episode is a wake-up call about the dangers of unnecessary surgeries and the importance of preserving options for conservative, non-invasive care.

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

This episode features Jenna Quentin, founder of Adjust Your Media Agency and host of the podcast What Chiropractic Doesn’t Cure: Stories of Innate. Jenna isn’t a chiropractor, but her connection to the profession runs deep. In this conversation with host James Chester, she shares her passion for chiropractic advocacy, her journey as a writer and storyteller, and how she helps principled chiropractors grow their influence through consistent, aligned content.

HIGHLIGHTS

• Jenna shares how chiropractic radically changed the life of her sensory-sensitive, dyslexic child—and how it healed more than just his body.

• She reveals the emotional weight and guilt that came from making health decisions as a young mom in France, and how chiropractic helped her reclaim confidence in her intuition.

• Jenna talks about transitioning from journalism to a full-time chiropractic storyteller and social media strategist.

• Why social media is more about community than clicks—and what “five-mile famous” really means.

• Learn Jenna’s metaphor for organic content strategy: your social media is like your peripheral nerves, your owned content is the spine, and the brain? That’s new patient conversions.

• Hear why she believes podcasting might be the most impactful thing she’s created all year.

ABOUT JENNA

Founder of Adjust Your Media Jenna is a passionate advocate for chiropractic and a powerful storytelling strategist. Through her agency and podcast, she helps chiropractors build connection and visibility through content that reflects their core values. Based on personal experience with chiropractic’s life-changing impact, Jenna brings empathy, heart, and purpose to everything she creates.

DIVING INTO…

The Power of Medical Freedom and Intuition

Jenna’s story begins not with a business, but a deeply personal transformation. Living in France as a young mom, she found herself wrestling with state-mandated medical procedures and a traumatic birth experience. Without access to chiropractic care abroad, she intuitively knew something was off in her body—and waited until returning to the U.S. to get adjusted. This intuitive pull toward chiropractic, paired with the awakening of her voice around medical freedom, sparked a new mission in her life.

Why Social Media is a Vitalistic Strategy

Jenna isn’t just “doing content.” She’s helping chiropractors create ecosystems of trust and connection online. Forget empty metrics or short-term campaigns; she teaches a sustainable, organic approach to digital presence. Her team focuses on creating content that gets shared, saved, and remembered—the kind that builds a brand patients want to refer others to. She reminds DCs: your social media is not a gimmick, it’s part of your wellness care plan for your business.

Creating with Purpose: Adjust Your Media and Storytelling

From blogging and article writing to content calendars and workshops, Jenna’s work is focused on helping principled DCs tell their story in a way that aligns with their mission. Whether it’s short-form reels or long-form email newsletters, her goal is always the same: connection. And as she says, if you’re not having fun with it, it won’t work. Authenticity and enjoyment are key.

Why Her Podcast Might Be Her Greatest Contribution Yet

Her podcast What Chiropractic Doesn’t Cure is more than a content channel. It’s a storytelling engine for chiropractic. Featuring interviews with principled DCs like Dr. Tim Young and Dr. Tony Ebel, it weaves together powerful testimonies and inspires other chiropractors to speak up. It’s also an invitation for the public to hear real outcomes and understand chiropractic through human stories.

CLOSING THOUGHT

Want to know what it means to really connect with your community, share truth online, and grow a principled practice without selling out? This episode is a must-listen.

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#chiropractic #

INTRODUCING GARY BARNES

Meet Gary Barnes, a force of entrepreneurial insight, media savvy, and lived resilience. In this episode of the Chiro Hustle Podcast, Gary sits down with host James Chester to explore the intersections of chiropractic, media exposure, professional speaking, and the transformative power of storytelling.

Gary is not only the father of a chiropractor, but he also carries a deep respect for the profession, seeing its potential to touch lives when properly communicated to the masses.

https://chirohustle.com/leverage-yourself-as-a-professional-speaker-with-gary-barnes-chiro-hustle-podcast-683/

HIGHLIGHTS

·      Gary shares how chiropractors can become high-impact professional speakers by tapping into their “so that” benefit stories rather than just technical explanations.

·      He explains why writing a book instantly elevates your authority and opens media doors.

·      Gary breaks down the psychology of public speaking fear and how to channel nerves into presence.

·      He redefines sales as service and trust, not closing tactics.

·      A standout quote: “We forget facts, we remember stories.”

·      His signature adversity story - a multiple sclerosis diagnosis with a 10-year death sentence - became a life-defining breakthrough.

·      Gary encourages DCs to focus on the future their patients want, not just the pain they’re in today.

ABOUT GARY BARNES

Gary Barnes, The Breakthrough Business Mastery Coach, is a high-performance strategist, international speaker, and bestselling author. He has built multiple businesses generating over $300 million and has been featured across major media. Diagnosed with MS in 1988, Gary has since become a living embodiment of resilience and purpose.

DIVING INTO…

From Chiropractic Roots to Media Reach

Gary’s son is a chiropractor, and through that connection, Gary developed a unique perspective on how chiropractic can impact more lives - not just through adjustments, but through message mastery. He challenges chiropractors to step into the spotlight and embrace visibility, not shy from it.

The Power of Your “So That” Story

Most chiropractors get stuck talking about techniques. Gary flips the script: Speak to the transformation you provide. It’s not about decompression therapy - it’s about helping a man ditch his cane and walk on stage again. When chiropractors communicate the “so that” behind what they do, they connect on a human level.

Media, Messaging, and Magnifying Your Voice

Gary’s advice for getting on mainstream platforms? Become interesting. His book title “How a Beaver Saved My Life” is a case in point. When you show up ready to serve, not sell, media welcomes you back. And yes, having a book changes the game.

From Fear to Freedom on Stage

Despite giving over 1,000 talks, Gary still gets nervous. His secret? Make the butterflies fly in formation. Speak from your truth. And remember: if you’re listening to your audience instead of performing at them, you’ll always connect.

Service-First Sales and Speaking

Forget “selling” - Gary teaches DCs to build communities through trust and service. Be seen, be safe, be relevant. That’s how people stay, pay, and refer. Speaking is the fastest way to build that connection.

The Adventure of Becoming More

From firewalks to P-51 fighter flights, Gary embodies transformation through courage. His personal motto - “launch and adjust, elevate and separate” - is a call for chiropractors to stop waiting and start stepping into their next level.

CLOSING THOUGHT

“Please take that step into the unknown… Go out and serve. There’s a lot of people that need you, want you. They just don’t know you’re there.”

Like This Article?

Click above to listen or watch the full interview. Subscribe on your favorite platform to never miss a story that protects the sacred trust. Share it with a colleague, student, or parent. Help us preserve the sacred trust - one story at a time.

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Marketing is NOT a Vending Machine with Sam Carlson - Chiro Hustle Podcast 682

In episode 682 of the Chiro Hustle Podcast, host James Chester dives into the deep end of chiropractic marketing with serial entrepreneur and innovative marketer, Sam Carlson. As the co-founder of both Patient Stream and UpHex, Sam has revolutionized lead generation and digital marketing for chiropractors and agencies alike. This episode isn’t just about tools and tactics—it’s a hard-hitting look at what actually works in chiropractic marketing today and what doesn’t.

HIGHLIGHTS

• Sam explains why marketing is NOT a vending machine and how that outdated mindset sabotages patient acquisition.

• He shares the “Qualified Lead Formula” and breaks down the anatomy of a high-converting ad campaign.

• Discover how one client, Dr. Ray Peavey, doubled his volume and added $55K in cash using just one powerful shift in lead handling.

• Learn why niche-specific ads (like for neuropathy or spinal decompression) outperform general chiropractic offers.

• Sam reveals how UpHex enables three-click Facebook ads so simple, even his 10-year-old can launch them.

• Hear the case study that got Patient Stream featured by Meta and what that means for your clinic.

ABOUT SAM CARLSON

Sam Carlson, Serial Entrepreneur & Co-Founder of UpHex, is known for reshaping the way chiropractic clinics attract and convert leads. Through Patient Stream and now UpHex, he empowers thousands of agencies and small businesses with automated, results-driven advertising. He’s also the author of “New Patient School.”

DIVING INTO…

Marketing is NOT a Vending Machine

Sam debunks the myth that digital ads work like magic machines. Chiropractors often expect to plug in a campaign and instantly get new patients. But real marketing takes positioning, patience, and psychology. Sam uses a golf analogy: your ad is the driver that gets the ball in play—but what gets the ball into the hole is real human interaction.

The Qualified Lead Formula

Sam introduces a simple but powerful framework for chiropractors: go niche, speak directly to real problems, and target based on pain points, not generalities. Forget the “$21 exam and x-ray” offers. Instead, talk to the sciatica sufferer who can’t walk their dog or the neuropathy patient whose feet go numb by noon.

Meet Them Where They Are

Rather than educating cold audiences about the philosophy of chiropractic in an ad, Sam insists: speak their language first. Address their lived pain experience. It’s about strategic empathy—and it’s what turns browsers into believers.

How One Phone Call Saved a Clinic

The episode closes with a mic-drop moment: the story of Dr. Ray Peavey, who was on the verge of losing his 30-year practice. After six weeks of floundering with leads, Dr. Peavey got on the phone himself. One real conversation converted into a $4,500 care plan. He repeated the process, doubled his visits, and found new life in practice.

CLOSING THOUGHT

Marketing isn’t about magic funnels or secret buttons. It’s about showing up real, specific, and human—again and again.

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

Dr. Otto Janke returns to the Chiro Hustle Podcast after a five-year hiatus for an unforgettable discussion about the most urgent and transformational topic facing our profession: longevity. In this compelling episode, Dr. Janke shares the foundational principles behind his “Empire Longevity” movement and why it matters more than ever.

James and Otto dive deep into the sacred trust, the nervous system’s role in optimal health, and how chiropractic can—and must—be seen as the catalyst for more, better years. This episode is more than philosophy; it’s a call to action for chiropractors to lead the charge into a healthier, more empowered future.

HIGHLIGHTS

·      Dr. Janke introduces his vision of “Empire Longevity”—a practical and principled approach to health and longevity.

·      Explains why the nervous system must be optimized as the foundation of any longevity plan.

·      Presents published research connecting chiropractic adjustments with improved heart rate variability and therefore, increased lifespan.

·      Shares a bold, paradigm-shifting equation: Chiropractic → HRV → Longevity.

·      Offers a deeply personal anecdote about the six words his mother shared before her passing that inspired his mission.

·      Advocates for starting longevity from preconception, expanding care to babies and pregnant women.

·      Urges chiropractors to become better communicators and leaders, not just adjusters.

DIVING INTO…

Staying True to Chiropractic Principles

Otto doesn’t mince words—chiropractic is about life, not just pain. He stresses that without an optimized nervous system, even the best lifestyle practices fall short. Subluxation correction is not a secondary consideration in longevity—it’s the foundation.

The Nervous System as the Cornerstone

Using both personal conviction and published data, Dr. Janke makes the case that chiropractic must reclaim its role in the longevity conversation. Heart Rate Variability (HRV) becomes a quantifiable bridge between the adjustment and long-term vitality. If HRV improves with adjustments, and HRV is a marker of longevity, then chiropractic is essential to living a long, vibrant life.

Building More, Better Years

Dr. Janke challenges the profession to reframe health not as the absence of disease, but as the presence of vibrancy and years lived well. From sleep to motion to food and emotional health—these are all supercharged by a nervous system free of interference. His three guiding criteria? Reasonable. Effective. Cost-effective.

Leading the Future Through Communication

One of the most urgent challenges facing chiropractors today, Otto argues, is poor communication. Many don’t know how to tell the story—or even what the story is. He calls for schools to mandate communication training and urges every DC to hone their storytelling skills. Because when patients understand, they stay.

CLOSING THOUGHT

“More, better years” isn’t a slogan—it’s a strategy. One grounded in the nervous system, fueled by subluxation correction, and powered by a profession ready to step into its full role in humanity’s future.

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

INTRODUCING DR. JOHN OHM DC

Dr. John Ohm DC joins the Chiro Hustle Podcast to bring a fresh yet deeply philosophical perspective to our profession. Born into a chiropractic family, John not only continues a legacy but redefines it by integrating German New Medicine with subluxation-based chiropractic. 

In this episode, we dive into his upbringing, the roots of the Webster Technique, and his pivotal role as editor of Pathways to Family Wellness magazine. If you’re a DC who believes in protecting the Sacred Trust, this conversation is your kind of jam.

https://chirohustle.com/german-new-medicine-and-growing-up-in-a-chiro-family-with-dr-john-ohm-dc-chiro-hustle-podcast-680/

HIGHLIGHTS

• How German New Medicine overlays seamlessly with chiropractic philosophy, identifying “subluxations in the brain” and their effect on organ function.

• The idea of biological programs of adaptation—and how stress-induced lesions in the brain manifest as symptoms in the body.

• Why inflammation and disease may not be breakdowns, but signs of healing in motion.

• The influence of DD Palmer’s 1910 work and how Dr. Ohm sees its fulfillment in modern discoveries.

• The origin and impact of Pathways magazine, now on its 83rd issue.

• The importance of birth skills and how they tie directly into the principles behind the Webster Technique.

• The role of chiropractic in family dynamics, pregnancy, and pediatric care.

DIVING INTO…

The Brain-Body Connection, Reimagined

Dr. Ohm explains how German New Medicine identifies lesions in the brain (known as “hamer herds”) that mirror vertebral subluxations. These brain lesions—triggered by emotional or biological conflict shocks—initiate organ-specific adaptations that we typically interpret as disease. It’s a revelation that supports and amplifies the chiropractic principle: life expresses intelligence.

Chiropractic Roots, Reignited

Growing up in a family immersed in chiropractic, John’s journey is woven with tradition and vision. He shares how the early efforts of his late mother, co-founder of ICPA’s Pathways magazine, became the foundation for a movement. Her humble newsletter blossomed into a worldwide wellness publication that educates parents and practitioners alike.

Birth Skills and the Webster Legacy

John brings clarity to the often misunderstood Webster Technique—not merely for turning breech babies but as a neuromechanical tool to balance the mother’s pelvis and support optimal birth outcomes. He introduces the concept of birth skills as the missing half of the birth conversation and how Webster Technique sits at its epicenter.

Chiropractic’s Future is Family

In a world increasingly disconnected from natural processes, Dr. Ohm offers a vision of empowerment. When families understand how to participate actively in health and birth, supported by principled chiropractors, the profession’s future becomes not only viable—but vital.

Like This Article?

Click above to listen or watch the full interview. Subscribe on your favorite platform to never miss a story that protects the sacred trust. Share it with a colleague, student, or parent. Help us preserve the sacred trust—one story at a time.

_________________________________________

#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

INTRODUCING DR. NICK ATHENS DC

This week on the Chiro Hustle Podcast, we sit down with a true chiropractic veteran, Dr. Nick Athens DC. With over four decades in the field, Dr. Athens brings not just a lifetime of clinical experience but also a powerful message for chiropractors about staying “locked in,” mastering their craft, and living the chiropractic lifestyle. We dive into his new book “To Health With You” and uncover his timeless wisdom for living a healthier, longer, and more purposeful life.

HIGHLIGHTS

·      42 years of high-volume, subluxation-based practice in San Carlos, CA

·      Adjusted NFL legend Joe Montana pre-game, generating $1.5M in media exposure for chiropractic

·      First ICA Sports Chiropractor of the Year; former team chiropractor for the San Francisco Giants

·      Stresses that chiropractic care is as essential for mental health as it is for physical

·      Developed morning rituals and lifestyle habits that fuel longevity and peak performance

·      Shares insights from his book, which distills 750,000+ adjustments and 27,000+ patient experiences

·      Advocates for building a health-focused support team and staying engaged with state associations

ABOUT DR. NICK ATHENS DC

Dr. Nick Athens DC, based in San Carlos, California, has served the chiropractic community for over 42 years. Known for his work with elite athletes like Joe Montana and Barry Bonds, Dr. Athens is now focused on sharing longevity strategies through his book, public speaking, and continued patient care.

STAYING LOCKED IN AFTER 4 DECADES

Dr. Athens opens up about what it takes to stay passionate and effective in practice after 42 years. His secret? Daily discipline. He wakes at 4:30am to train, stays mentally and physically aligned, and continues to refine his technique and patient education. He views each adjustment as a performance, akin to a pro athlete stepping onto the field—and he emphasizes the power of being fully present with each patient.

THE MENTAL-EMOTIONAL LINK TO CHIROPRACTIC

One of the most compelling takeaways from this interview is Dr. Athens’ perspective on chiropractic’s impact on mental health. He explains how subluxation affects not just posture and pain but also a patient’s mood, self-esteem, and ability to engage in life. When you correct subluxations, you don’t just relieve symptoms—you reboot their system. It’s mind-body healing at its core.

BUILDING A LIFESTYLE PRACTICE

Rather than preaching health, Dr. Athens lives it. His practice is a testament to the idea that consistency in lifestyle and care delivers generational impact. His book, “To Health With You,” simplifies healthy aging into actionable steps, with chiropractic at the heart of the journey. It’s not just a manual for patients—it’s a blueprint for DCs to better serve and guide.

SUPPORTING STATE ASSOCIATIONS AND BUILDING A TRIBE

Dr. Athens passionately advocates for DCs to get involved with their state associations, not only to protect the profession legislatively but to recharge by being in community with other chiropractors. He also encourages doctors to help patients build their own support systems—a healthcare team that reinforces vitalistic living, much like a V-formation of geese.

CLOSING THOUGHT

“Would you pay to see yourself adjust? If the answer isn’t yes, it’s time to level up.”

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

Dr. Trevor Marum DC brings a refreshingly unique perspective to the world of chiropractic. In this powerful episode, he sits down with host James Chester to share what it was like becoming a chiropractor later in life—after a career in fitness and elite-level training.

From professional athlete to principled adjuster, Dr. Marum’s story is all about transformation, responsibility, and staying true to chiropractic’s sacred principles. This episode explores patient responsibility, technique diversity, subluxation-centered care, and why every DC should be teaching.

HIGHLIGHTS

•            Dr. Marum didn’t discover chiropractic until his 30s—a Life West upper cervical adjustment changed everything.

•            He emphasizes the importance of patient responsibility and making the care process collaborative.

•            Trained in multiple techniques, he uses everything from upper cervical to extremity adjusting.

•            He runs a referral-only practice serving everyone from newborns to seniors.

•            His passion for movement and lifestyle shines through both inside and outside the clinic.

•            Advocates for ongoing patient education, community involvement, and lay lectures.

•            Inspired by mentors like Dan Bronstein, John Bergman, and Paul Reed.

ABOUT DR. TREVOR MARUM DC

Dr. Trevor Marum DC is a subluxation-centered chiropractor practicing in the Pacific Northwest. He blends upper cervical work with extremity techniques and neurological therapies to serve a diverse patient base—from newborns to seniors. Formerly a professional athlete and gym owner, he brings a deep reverence for movement, lifestyle, and innate healing.

DIVING INTO…

Staying True to Chiropractic Principles

Dr. Marum’s journey into chiropractic was sparked not by a miracle story, but by a deep physical awareness cultivated over years as an elite trainer and athlete. After one life-altering upper cervical adjustment, he knew chiropractic was his calling. He quickly realized that not all chiropractic schools honor the sacred trust or even teach about subluxation. He credits Life West with staying true to the philosophy.

The Power of Patient Responsibility

In Dr. Marum’s practice, healing is a shared process. He sets expectations clearly: patients have homework. Whether it’s education, lifestyle changes, or pantry overhauls, his approach helps patients become active participants in their care. This patient ownership is crucial, especially when paired with community-building activities like in-house lectures and Q&A events.

Technique Matters: Tools for Every Body

From knee-chest to muscle activation, Dr. Marum believes in mastering a variety of techniques. Why? Because every body is different. He discusses how misaligned ankles can affect skull positioning, or why adjusting babies isn’t the same as adjusting athletes. He tailors his care to the individual, never compromising on the art of the adjustment.

Building a Referral-Only Practice

Dr. Marum didn’t rely on marketing gimmicks. Instead, he served powerfully and let results speak for themselves. Taking on complex cases and delivering miracles turned his patients into his greatest advocates. Today, his womb-to-tomb practice is built on trust, transformation, and teaching.

CLOSING THOUGHT

“Chiropractic doesn’t cure anything. We simply correct subluxations, and the body does the rest.”

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics

INTRODUCING DR. MARC J. SURPRENANT

Dr. Marc J. Surprenant joins James Chester on episode 677 of the Chiro Hustle Podcast to reignite the passion for principled chiropractic. In this heartfelt and high-energy episode, Dr. Surprenant opens up about rediscovering the magic of chiropractic after 25 years in practice, and how service, not ego, is the secret to staying aligned. They discuss coaching, the importance of staying philosophically grounded, and how to truly connect with patients and communities.

HIGHLIGHTS

·      Rediscovering love for chiropractic through service.

·      From asthma to full health: how chiropractic changed Dr. Surprenant’s life.

·      The hidden power of flow state in practice success.

·      How being coachable turned his flailing career around.

·      Adjustments as ministry: serving people where they are.

·      The story of Timmy: from terminal illness to full life through chiropractic.

·      Staying rooted in BJ Palmer’s Sacred Trust amidst evolving tools.

ABOUT DR. MARC J. SURPRENANT, DC

Dr. Marc J. Surprenant is the founder of Family Healing Chiropractic in Charlotte, NC. With over 25 years in practice, he is known for combining deep chiropractic philosophy with real-world experience as a coach and mentor to chiropractors and students alike.

DIVING INTO…

Staying True to Chiropractic Principles

Dr. Surprenant emphasizes that chiropractic must remain rooted in its foundational philosophy. Whether you use lasers or decompression or shockwave - never stop adjusting, and never stop teaching the principle. His journey from patient to doctor began with four medications, which he no longer needed once he was under care. That transformation fuels his lifelong passion.

The Power of Service Over Ego

From working in parking lots at church to traveling to Asheville to serve volunteers, Dr. Surprenant shares how the best way to find purpose is to show up without ego. Serving others is what kept his fire alive, even when things were hard, and it continues to be his north star.

Coaching: The Accountability Gamechanger

Early in his career, Dr. Surprenant was bartending to stay afloat. It wasn’t until someone told him the hard truth - “You suck because you have no coach” - that he found direction. Today, he’s passing that wisdom forward with a focus on helping chiropractors reconnect with their purpose and establish systems that help them thrive.

The Miracle of Timmy

A powerful moment in the episode is the story of a child with a terminal autoimmune disorder. After exhausting all medical options, his family turned to chiropractic. The results were nothing short of miraculous - he’s now a thriving adult, and it all started with the removal of interference.

Final Takeaway

“If your life sucks - go serve more.” Dr. Surprenant doesn’t just say it. He lives it. And it might just be the simplest, most powerful advice you’ll hear all year.

INTRODUCING DR TIM YOUNG DC

In this compelling episode of the Chiro Hustle Podcast, James Chester welcomes Dr. Tim Young DC, a stalwart of subluxation-based chiropractic from Oklahoma City. The conversation dives into Dr. Young’s philosophy, legacy-building efforts through Focus OKC, and his unwavering belief that chiropractic, when practiced purely, needs nothing else to succeed. Whether you’re a veteran DC or a fresh student of the art, this episode reignites why you got into chiropractic in the first place.

https://chirohustle.com/chiropractic-needs-nothing-else-to-be-successful-with-dr-tim-young-dc-chiro-hustle-podcast-676/

HIGHLIGHTS

·      Dr. Young emphasizes: “You do not have to add to chiropractic to be successful at chiropractic.”

·      The origin story of Focus OKC, now 15 years strong, and its ripple effect across the profession.

·      Why technique mastery and patient connection are non-negotiables in building a referral-based, high-integrity practice.

·      A candid call to support students and new graduates by teaching what isn’t taught in school.

·      The unique mentorship model of Focus Foundations, blending real-world video access with philosophy.

·      Book recommendations: Fred Barge’s “Are You the Doctor, Doctor?”, Marcus Bach’s “The Chiropractic Story”, and more.

ABOUT DR TIM YOUNG DC

Dr. Tim Young, DC is the founder of Young Chiropractic in Oklahoma City, Focus OKC, and Focus Foundations. A global teacher of the Focus Chiropractic Technique, Dr. Young is revered for his commitment to principled care, high-volume adjusting, and serving the profession with love and gratitude.

DIVING INTO…

Staying True to the Chiropractic Principle

Dr. Young doubles down on the foundational truths laid down by BJ Palmer: remove subluxation, trust Innate, and let the body heal. His core message is piercingly clear—there’s nothing broken in chiropractic. It just needs to be practiced with purity and purpose.

Building the Movement Through Focus OKC

Born from a burst of inspiration on a bike ride, Focus OKC grew from a grassroots gathering into one of chiropractic’s most influential philosophy events. Dr. Young shares how it not only connects like-minded DCs, but also spurred others like Mile High and Chiro Fest to spring forth.

Mastery Through Adjusting & Mentorship

The Motion Specific Technique (MST) that Dr. Young teaches isn’t just about the “how” of adjusting—it’s about embodying certainty, speed, and intention. He gives students and chiropractors direct video access to observe his clinical process, making learning visceral and immediate.

Empowering the Next Generation

Dr. Young makes an impassioned plea to chiropractors: adopt a student, invite them into your office, and teach them what school never will. With raw honesty, he explains that chiropractic colleges can’t make you successful—but the community can.

CLOSING THOUGHT

“Your chiropractic adjustment is your signature. It defines who you are as a chiropractor.”

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 #chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

Having appreciated chiropractic results at a young age, Dr. Judd has always gravitated toward natural healthcare. After an impactful childhood experience with chiropractic, he attended Texas Chiropractic College, graduating in 2005.

He established ProHealth Chiropractic Center in 2006. Following the heartbreaking loss of his newborn daughter Trinity, he passionately shifted his practice focus to pediatric and family chiropractic care. ProHealth has grown into a thriving, 7-figure, insurance-independent, 100% cash practice.

INTRODUCING DR. DUSTIN JUDD

Dive into this powerful episode featuring Dr. Dustin Judd, a passionate advocate of chiropractic care who has transformed his personal tragedy into a mission to provide life-changing adjustments, particularly for families and children.

In this inspiring conversation, Dr. Judd discusses the profound connection between innate intelligence and spinal health, and why maintaining a subluxation-based practice is critical for both patients and the chiropractic profession.

HIGHLIGHTS

● Discovering True Purpose: Learn how Dr. Judd's personal experience with chiropractic care as a child dramatically changed his life and set him on a path toward becoming a chiropractor.

● Turning Heartbreak into Healing: Dr. Judd shares the deeply personal story of his daughter Trinity, whose brief life catalyzed his shift toward pediatric chiropractic care, transforming tragedy into purpose.

● Building a Thriving Cash Practice: Gain insights into how Dr. Judd successfully transitioned from insurance-based to a fully cash-based practice, emphasizing the importance of congruence and authenticity.

● Philosophy Matters: Why understanding and embracing chiropractic philosophy isn't just helpful—it's essential for delivering truly transformative care.

● Adjusting with Innate Intelligence: Explore Dr. Judd's unique perspective on how adjusting patients guided by intuition and spiritual awareness leads to extraordinary results.

ABOUT DR. DUSTIN JUDD

Dr. Dustin Judd, DC, founded ProHealth Chiropractic Center in Teague, Texas, in 2006. Specializing in family and pediatric care, his practice stands out as a 100% cash-based operation, drawing patients who travel significant distances for specialized adjustments.

DIVING INTO...

Staying True to Chiropractic Principles

Dr. Judd emphasizes the significance of preserving chiropractic’s core principles, including the Sacred Trust and the subluxation model. He passionately advocates for spinal health as foundational to overall neurological function, stressing that "spinal function is neural function."

The Power of Patient Education

By transitioning his practice away from therapeutic modalities to solely adjustments, Dr. Judd demonstrates the importance of clearly educating patients on the true purpose of chiropractic care—beyond pain relief to enhanced vitality and innate healing.

Building a Referral-Based Practice

Through consistent, high-quality patient outcomes and genuine care, Dr. Judd has built a robust, referral-driven practice. He highlights how staying committed to principled chiropractic care and community engagement naturally attracts patients.

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

INTRODUCING DR CARLOS SELLES DC

In Episode 674 of the Chiro Hustle Podcast, James Chester reconnects with Dr. Carlos Selles DC—a true pioneer of chiropractic in Puerto Rico and a global voice for Spanish-speaking DCs. This powerful conversation dives deep into the timeless philosophy of chiropractic, the unexpected joys of returning to hands-on patient care, and the strategic insights that every chiropractor, especially those feeling burned out or disconnected from their purpose, needs to hear.

HIGHLIGHTS

●      Dr. Selles shares how stepping back into practice after a 15-year break reignited his passion.

●      He opens up about the unique challenges and joys of managing associate-driven practices.

●      Dr. Selles distinguishes between a technician’s and a professional’s approach to chiropractic.

●      Valuable guidance is given for chiropractic students seeking mentorship and experience.

●      Grassroots marketing strategies and patient connection tactics are laid out in detail.

●      He explains why Latin America might be the next epicenter of principled chiropractic growth.

●      Insightful commentary on why forgetting the "bathroom tile" might just save your practice launch.

ABOUT DR CARLOS SELLES DC

Dr. Carlos Selles, DC is the General Director of QuiroHealth Centers in Puerto Rico and a widely respected consultant, speaker, and mentor to Spanish-speaking chiropractors. His impact spans decades, and his return to adjusting has only deepened his commitment to the chiropractic mission.

DIVING INTO...

Returning to Practice: A Rediscovery of Purpose

After stepping away from the adjusting table for 15 years to manage and grow his clinics, Dr. Selles was thrust back into care when several associates left unexpectedly. What began as a necessity turned into a reawakening of love for direct patient interaction. His emotional recount of coming home smiling for the first time in years reveals the soul of principled chiropractic.

Mentorship, Coaching, and the Real Meaning of Professionalism

Dr. Selles breaks down the difference between mentors, coaches, and bosses with clarity and conviction. For students and new DCs, his advice is gold: seek out experienced, approachable chiropractors and adopt a "professional mindset" even during school. Your approach now defines your trajectory.

The Latin American Surge in Subluxation-Based Chiropractic

From Mexico to Colombia, chiropractic is blossoming in Latin America with a vibrancy and purity often diluted in other markets. Dr. Selles points out the freedom from debt, the passion for learning, and the unified community spirit as catalysts for this growth. He believes Latin America may lead the next chiropractic wave.

Grassroots Growth & Strategic Practice Launching

Marketing doesn't start on opening day. Dr. Selles details exactly how to prep 90 days out, why mall screenings work, and how "door knocking" can lead to unexpected partnerships. His most memorable quote? "Forget the bathroom tile." Focus on your future patients, not the paint colors.

INTRODUCING DR. MARK SANNA DC

In this power-packed episode of the Chiro Hustle Podcast, James Chester sits down once again with Dr. Mark Sanna DC, CEO of Breakthrough Coaching. As a second-generation chiropractor and a true advocate for the profession, Dr. Sanna dives deep into the importance of leadership, community, and preserving the philosophical roots of chiropractic. From business building insights to the future of the profession, this conversation is a must-listen for any principled chiropractor looking to grow with integrity.

HIGHLIGHTS

●      Dr. Sanna shares why no one will ever care more about your practice than you — and how to turn that truth into motivation.

●      A moving origin story: Dr. Sanna’s father overcame severe health challenges through chiropractic, launching a 69-year legacy.

●      Why building a business within a practice (rather than being handed one) created resilience and real-world growth skills.

●      The hard-earned lessons of mastering chiropractic business — not just the art of the adjustment.

●      Why financial literacy, tithing, and compound interest are essential tools for chiropractors.

●      Dr. Sanna's bold call for unity, leadership, and embracing community after the isolation of the pandemic.

●      The impact of organizations like the Foundation for Chiropractic Progress and the Chiropractic Future Strategic Plan.

ABOUT DR. MARK SANNA DC

Dr. Mark Sanna DC is the CEO of Breakthrough Coaching, a best-selling author, and a tireless advocate for the future of chiropractic. He serves on the boards of several high-impact organizations, including the Foundation for Chiropractic Progress and the Chiropractic Future Strategic Plan Leadership Committee.

DIVING INTO...

Legacy, Leadership, and Chiropractic Roots

Dr. Sanna’s story begins with family. Growing up adjusting his parents and even the family pets, his childhood was steeped in the sacred principles of chiropractic. His father, a first-generation American and chiropractic pioneer, overcame serious illness through chiropractic care. That legacy fueled Dr. Sanna’s passion—and informed his mission to ensure chiropractors never suffer financially for delivering such a powerful gift.

From Adjustments to Business Mastery

Despite being an exceptional adjuster, Dr. Sanna candidly admits his early ignorance around business management. His evolution came from necessity. He taught himself to read financial statements, understand investments, and grasp the power of compound interest. His message? Great hands aren’t enough—you need smart strategy to thrive.

Community Over Isolation

In a post-pandemic world, Dr. Sanna reminds us that while solitude can be a useful pause, true success requires connection. He calls on chiropractors to break out of the four walls of their practices and re-engage with each other. Whether through events, seminars, or coaching communities, he believes personal growth and professional momentum come from unity.

Fueling the Future of Chiropractic

Dr. Sanna is a strategic powerhouse helping lead two major initiatives: the Foundation for Chiropractic Progress and the Chiropractic Future Strategic Plan. Through national campaigns and powerful data collection, these organizations are fighting for fair reimbursement, legislative protection, and wider access for patients. His parting message? We’re stronger together, and now is the time to build the chiropractic future we believe in.

CLOSING THOUGHT

“Success begins with your mindset—and is sustained by community.” —Dr. Mark Sanna DC

In this transformative episode of the Chiro Hustle Podcast, Dr. Brent Jenogan DC—former combat Marine turned principled chiropractor—shares how he went from broken and battle-worn to becoming a leading voice in neurologically-integrated, subluxation-based care. This interview explores how chiropractic helped Dr. Jenogan reclaim his purpose, why breathwork and self-inquiry matter, and how finding your tribe can completely rewire your journey in life and practice.

● Dr. Jenogan reveals how PTSD and trauma led him to chiropractic as a healing art and a calling.

● Bold quote: "You are the work." His raw personal story powerfully illustrates the deep inner work required of true healing.

● How aviation mechanics helped shape his understanding of human anatomy as a system of intricate alignment and accountability.

● Advice to students: Become obsessive about your authenticity. Know every technique, but be unshakably YOU.

● Discusses the importance of philosophical integrity and why being principled is about living the message, not just preaching it.

● Lays out why finding mentors, a solid tribe, and modeling systems is essential to evolving in both life and practice.

● Podcasting as a vehicle to push through imposter syndrome and live in true alignment.

Dr. Brent Jenogan DC, Functional Neurologist & Chiropractor

Based in Denver, Colorado, Dr. Jenogan specializes in brain health, organ systems, and applied kinesiology. Founder of Architect Chiropractic and host of the 'Becoming the Architect' podcast, he integrates neurology, chiropractic, and movement with a holistic, purpose-driven approach to healing.

From Special Ops to Specific Adjustments

Dr. Jenogan’s path from elite military missions to principled chiropractic is both sobering and inspiring. After serving in 14 combat tours, he returned home spiritually unanchored and emotionally frayed. His journey into healing began not with external treatments, but by exploring the inner terrain. Chiropractic became his path to clarity, purpose, and service.

Obsessed with Authenticity

For chiropractic students and young docs, Jenogan’s message is clear: Don’t idolize—integrate. Know every system, every manual, every philosophy—not to mimic, but to embody chiropractic’s essence as only you can express it. His call for “obsessive authenticity” is a bold challenge in a world of mimicry and superficiality.

Mentors, Models, and Movement

Dr. Jenogan emphasizes that success in practice and life stems from structured habits, integrity, and the right models. Drawing from his aviation background, he shares how systems-thinking and high-integrity routines can create lasting impact. He names mentors like Michael Smekka and Tim Young as key influencers and urges every DC to create their own personalized "system of excellence."

Podcasting with Purpose

Through his show Becoming the Architect, Dr. Jenogan has created space for others to share the blueprints of their growth. But it’s not just about guests—it’s about facing fears, processing imposter syndrome, and stepping fully into one’s voice. For him, podcasting is both therapy and service.

CLOSING THOUGHT

“Fall in love with yourself unconditionally. Give yourself permission—no one else will.”

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #ch

Dr Lona has been a chiropractor for over 14 years. She still practices, coaches, and has an amazing team that is bringing TIC into public school systems. She loves helping others to envision how to expand chiropractic in the world and walk those actions out!

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

Parker College and other Early Memories with Dr James Parker Jr DC - Chiro Hustle Podcast 670

In this powerful episode of the Chiro Hustle Podcast, host James Chester sits down with Dr. James Parker Jr. DC—a 27-year chiropractor, former President of the Parker University Alumni Association, and son of the legendary Dr. Jim Parker. They dive deep into Chiropractic roots, Parker Seminars, and the transformative philosophy that helped define the profession.

HIGHLIGHTS

● Chiropractic as Legacy – Dr. Parker Jr. shares a rare, intimate view of growing up in the Parker household, where chiropractic wasn’t just a profession—it was a way of life.

● The Origin of Parker Seminars – Discover how Dr. Jim Parker turned his own practice success into a system that empowered thousands of chiropractors through live seminars and hands-on business training.

● Simple Language, Big Impact – Learn how Dr. Jim translated the philosophy into terms laypeople could grasp, which helped build one of the largest seminar audiences in chiropractic history.

● Standing at the Crossroads – Dr. Parker Jr. candidly discusses where the profession is headed and the risks of moving toward over-integration with the medical model.

● BJ Palmer’s Influence – Hear about Dr. Jim’s time studying directly under BJ Palmer during WWII, and how those lessons shaped the direction of Parker-style chiropractic.

● Protecting Chiropractic’s Unique Identity – This episode is a call to arms for chiropractors to stay rooted in the philosophy that separates chiropractic from the medical model.

ABOUT DR. JAMES PARKER JR. DC 

Dr. James Parker Jr. DC is a 27-year practicing chiropractor, the former President of the Parker University Alumni Association and Texas Chiropractic Association, District 5. He is the son of chiropractic legend Dr. Jim Parker, founder of Parker Seminars and Parker College.

DIVING INTO...

Growing Up Parker

Dr. Parker Jr. recalls what it was like to grow up in a household where chiropractic consumed every conversation. His father, Dr. Jim Parker, was relentless in his passion, devoting even Christmas Day to the cause. For listeners, it paints a vivid picture of dedication to the Sacred Trust.

The Birth of Parker Seminars

We learn how the Parker Seminars began with a group of struggling chiropractors asking Dr. Jim how he built his success. With little more than a few brown briefcases full of handouts, the Parker School for Professional Success was born—teaching practice-building principles before there were coaching programs or CEU credits.

Healing by Simplicity

"Bone out of place, pressure on nerve, nerve to lung, symptom goes away." Dr. Jim’s legendary ability to distill chiropractic philosophy into everyday language wasn’t just good communication—it was how he won over entire towns. His method taught thousands how to explain chiropractic so that patients finally got it.

Chiropractic’s Future: A Fork in the Road

Dr. Parker Jr. doesn’t hold back. He warns that chiropractors today must choose whether to maintain the profession’s identity or merge into the integrated healthcare model. He champions chiropractic neurology and performance-based innovations but urges the profession not to lose sight of its unique healing art—the adjustment.

Final Takeaway

“We are positioned to bring in all the other natural holistic modalities and offer them to the public—but without yielding to the medical model. Chiropractic stands alone. Let’s keep it that way.”

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos

This week on the Chiro Hustle Podcast, we sat down with Dr. Thom Gelardi, the legendary founder of Sherman College of Chiropractic. From overcoming a childhood spent in hospitals to building one of the most principled chiropractic colleges in the world, Dr. Gelardi's story is nothing short of extraordinary.

In this episode, we dive into what real chiropractic looks like, what it's drifting away from, and what it will take to bring it back. We cover philosophy, family care, insurance traps, and why mission still matters. If you've ever wondered whether your practice is as aligned as your adjustments, this conversation is a must-hear.

Our speaker today is Dr. Thom Gelardi, the founder of Sherman College of Chiropractic, located in Spartanburg, SC. Thom grew up in Mount Vernon, New York. He considers his early days some of the most fortuitous of his life. His life started with his being very sickly. His birthday is in April, and he spent his first eight birthdays in a hospital. One of those hospital stays lasted two and a half years, from when he was four years old until he was six and a half years old. It began with him having rheumatic fever, followed by many sequelae, resulting in a disabling heart murmur. When Thom was sixteen, his future brother-in-law finally persuaded him to see a chiropractor; the rest is history.

While attending Palmer, before there was such a thing as student loans, he worked at the Rock Island Railroad’s Freight Yard from eleven at night until seven in the morning. Thom graduated from Palmer School of Chiropractic in January 1957. He is married to the former Betty Bowen, a registered nurse with post-graduate study in obstetrics. They have five children, three of whom joined the chiropractic-practicing part of the family. He practiced chiropractic for fifteen years before founding Sherman College. Last year, Sherman College celebrated its 50th year. 

HIGHLIGHTS

• How years of childhood illness—and one illegal adjustment—shaped a chiropractic giant
• Why Dr. Gelardi believes most DCs can’t define chiropractic today
• What BJ Palmer said that rocked him to the core
• The mission that Sherman College was built on (and how it almost didn’t happen)
• Why he refused to take insurance—and still believes you shouldn't either
• Why not every patient needs an adjustment, and what that actually means
• What the next 100 years of chiropractic might look like

ABOUT DR. THOM GELARDI, DC

Founder of Sherman College of Chiropractic in Spartanburg, South Carolina. A principled chiropractor and educator committed to preserving the Sacred Trust and the philosophical core of the profession.

STAYING TRUE TO CHIROPRACTIC PRINCIPLES

Dr. Gelardi pulls no punches: most chiropractors today have drifted so far from the profession’s philosophical foundation, they can’t even define what chiropractic is anymore. For him, it’s crystal clear: health comes from within, and chiropractic is about locating, analyzing, and correcting vertebral subluxations—nothing more, nothing less.

THE HEART OF FAMILY CARE

One of the most overlooked truths? Kids need chiropractic, too. Not because they have symptoms, but because they don’t. Dr. Gelardi talks about why whole-family care was the foundation of his office, and why checking for subluxation—even without symptoms—is essential to long-term health.

WHAT MAKES A MISSION

A powerful theme throughout the episode is this: Every profession is defined by its mission. And if chiropractors can’t articulate that mission clearly, we risk becoming irrelevant. For Dr. Gelardi, chiropractic's mission is simple:

Bill Ormston DVM, CAC, DVETHOM | A.C.E.S. (ANIMAL CHIROPRACTIC EDUCATION SOURCE)

30 years veterinarian and animal chiropractor. Animal chiropractic helped him to build a foundation for understanding the health of animals that he was eager to share with other doctors like himself. He further shares his knowledge through speaking engagements and through his book, "Yes! It's Really A Thing - An Informative Guide To Animal Chiropractic."

PROFESSIONAL EXPERIENCE

2013 - Present

Animal Chiropractic Education Source, A.C.E.S., Miridian, TX

FOUNDER

Provides online educational resources for animal owners, veterinarians, chiropractors, and animal health professionals.

Founded ACES, a source for online alternative animal education for both professionals and owners. ACES courses are approved for continuing education for veterinarians and chiropractors.

INSTRUCTOR

Responsibilities include technique, pathology, biomechanics of movement, saddle fit, gait analysis, and rehabilitation.

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

What happens when a principled chiropractor earns the trust of medical doctors without ever selling out? In Episode 667 of the Chiro Hustle Podcast, Dr. Steve Troyanovich joins us to talk about his 36-year career, the clinical wins that changed lives (and minds), and how he used storytelling, science, and rock-solid philosophy to build a referral-only practice—without losing the heart of chiropractic. From his latest book The Human Touch to a near-miss that turned into a life-saving moment, this episode is full of insight, truth, and a few surprises you’ll want to hear for yourself.

●      What it really looks like to earn trust from skeptical MDs—without compromising principles

●      Why showing results (not chasing belief) changes everything

●      A patient’s C1 burst fracture that changed his entire perspective on risk, referrals, and responsibility

●      How the phrase "I work for you" reshaped his patient relationships

●      The PR problem in chiropractic—and how his book The Human Touch tries to fix it

●      Why low-pressure, high-integrity communication isn’t just ethical—it’s effective

Dr. Steve Troyanovich is a 1987 Palmer College graduate who practiced in Normal, Illinois for 36 years. A prolific author and researcher, he has published over 50 journal articles and seven books. He was also the editor of Chiropractic History and now advocates for chiropractic through writing and education.

Reclaiming Cultural Authority

Dr. Steve reveals how he earned respect by educating the very professionals who were trained to distrust him. His simple approach—sending newsletters with real research to the local medical community—flipped the narrative and fueled a practice built on referrals from MDs.

Dr. Steve doesn’t rely on feel-good testimonials. Instead, he built his practice on objective measures like X-rays, posture assessments, and care plans grounded in CBP protocols. He challenges chiropractors to ask: Are you really changing spines—or just making people feel better temporarily?

No scripts. No pushy ROFs. Dr. Steve simply laid out the options and let patients decide. What followed was long-term trust, better compliance, and plenty of people who came back ready when they were truly ready.

You’ll hear how Dr. Steve blends philosophy with scientific credibility. His take on innate intelligence might surprise you—but it might also give you a new way to explain it that lands with patients and skeptics alike.

“You don’t get to believe in chiropractic. You get to experience it.”

Dr. Steve Troyanovich is a 1987 Cum Laude graduate of Palmer College of Chiropractic in Davenport, Iowa. He has authored seven books and authored or co-authored over 50 scientific journal articles regarding spinal evaluation and treatment methods. He is the first chiropractor to be published in the medical journal, The Journal of Spinal Disorders. In addition to articles in scholarly journals, Dr. Troyanovich has authored over 60 articles for popular chiropractic journals and magazines.

Dr. Troyanovich was a physician researcher for the Central Illinois Neuroscience Foundation (CINF) where he also served as the chairman of the CINF research committee for ten years. He was a director and officer of the Association for the History of Chiropractic and served as the editor of the scholarly journal, Chiropractic History.

Dr. Troyanovich retired from full-time private practice in Normal, Illinois in December of 2023 after practicing for thirty-six years.

The Power of Pediatric Chiropractic with Dr. Sarah Hock | Episode 666

Intro: In this dynamic episode of the Chiro Hustle Podcast, host James Chester sits down with Dr. Sarah Hock—biochemist-turned-chiropractor, educator, and the driving force behind Sherman College’s pediatric and perinatal program. From her early days in the lab to shaping the next generation of DCs, Dr. Hock shares how science, service, and subluxation-based care converge in the lives of children and mothers alike.

⭢️ Click above to listen or watch the full interview. Subscribe on your favorite platform to never miss a story that protects the sacred trust.

What You’ll Learn From This Episode:

• “You don’t need to believe in chiropractic—like gravity, it works whether you believe it or not.”
• Why Sherman College is leading the profession with its pediatric and perinatal chiropractic program.
• How students can—and should—market beyond social media and into real-world community relationships.
• The true power of mentorship: the plus-one theory that drives professional growth.
• How chiropractic care improves labor, breastfeeding, and infant health in underserved populations.
• The science behind chiropractic’s role in childhood development and the nervous system.
• A midnight miracle story that proves chiropractic changes lives—on day one.

👤 Guest Bio:

Dr. Sarah Hock, DC

Chair of Pediatric and Perinatal Care, Sherman College of Chiropractic

A former biochemist turned principled chiropractor and educator, Dr. Hock is passionate about science-backed chiropractic care for kids and moms. She leads curriculum development and clinical mentorship at Sherman while maintaining private practice at Nest Chiropractic.

Episode Highlights

From Biochemist to Chiropractor: The Science Behind the Art

Dr. Hock’s chiropractic journey began when she walked into a Sherman philosophy class and walked out with a new purpose. Her foundation in biochemistry fuels her passion for evidence-informed care and deep research into how subluxation affects child development and maternal health.

Mentorship: The Plus-One Theory in Action

Dr. Hock shares the importance of always having someone you mentor and someone you admire—a principle that shaped her career. She’s now mentoring interns and students, co-publishing research, and ensuring Sherman grads leave prepared to serve with excellence.

Pediatrics and Perinatal Focus at Sherman

As the architect of Sherman’s pediatric/perinatal track, Dr. Hock is setting a new bar for chiropractic education. With 75% of interns getting hands-on with these special populations, students are graduating with real-world readiness and deeper confidence.

Real Impact Through Community Partnership

Sherman’s partnership with BirthMatters shows how chiropractic care can reduce interventions, improve breastfeeding rates, and transform birth outcomes in vulnerable communities. “One mom described her labor as ‘beautiful’—how often do you hear that?”

Calling Students Into the Community

Today’s chiropractic students must move beyond the screen and into the streets. Dr. Hock urges future DCs to build in-person trust, be active advisors in their community, and show up as the hands-on healing presence people need.

🧠 Chiropractic Truth Drop:

“Chiropractic isn’t a belief system. It’s a healing art. Like gravity—it works whether you believe in it or not.”

📢 Share the Mission: Enjoy this episode? Share it with a student, fellow DC, or a mom who needs to hear the truth. Let’s keep telling stories that protect the sacred trust—and amplify the voice of subluxation-centered chiropractic.

Dr. James Taylor is Minnesota native turned Texan by way of Wisconsin and Kansas City, MO

He is a former aspiring semi-professional rugby player, profound philanthropist and the founder of Aspire Chiropractic; a Top-Rated chiropractic clinic in Dallas – Ft. Worth, a seven-figure, cash-based, single doctor office, specializing in sports and sport performance. He has worked with notable UFC fighters, Bellator Fighters, NFL players and rugby players and is currently the team chiropractor for the Dallas Jackals Major league rugby team.

He classifies himself as a "doer." An Impulsive implementer; if you will. He get things done. "Done" being the key word. He’s found that many can "start" but few actually see things through to growth and completion having grown a chiropractic office from a literal dirt floor to $1.5M in revenue with 3 employees and no insurance costs. Next step: he is determined to help new doctors into practice by providing a graceful way to help seasoned doctors exit practice, gracefully! Plenty of parasitic coaches and gurus out there to help you start and then leach of your success of their repackaged and bastardized procedures they masquerade as their own “unique intellectual property” but few who show you how to build a legacy and a life out of your four walls.

James is a husband to badass, world-changing wife, Tamika Taylor of the Evolution Collective and has 2 amazing children Frankie Claire and Calvin Michael and is the solo host of his own podcast; Fueled By Spite where they focus on the victories in the faces of those who said, "I bet you cant."

His practice and podcast are a mirror of his personality which is a wonderfully curated marriage of laid-back efficiency focused on no-nonsense results and unparalleled experience.

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

Dr. Ginni Gross is a graduate of Sherman College of Chiropractic in Spartanburg, SC. She later moved to the Lake Norman area where she currently resides and decided to open Touch Light Chiropractic to help people with the same solutions that drastically changed her life. She has also studied such techniques as Network Spinal Care, Lifeline Technique, BEST, JMT Therapy, TRT, Webster's and ICPA and Silvers Healing Modality. Throughout her journey of study, Bio Emotional Integration was born. BEI is a means of reprogamming our inner circuitry, creating new neuropathways in the brain, and therefore harmonizing the body with the mind and spirit, creating more congruence within the nervous system. This process can be done either in person or virtually. Dr. Ginni is passionate about educating others on how physical, chemical, and emotional Stress affects one's health and how congruence can be established, leading one toward vibrant health and peace in the body and mind.

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Born and raised in Brooklyn, NY. Founder, Zone School of Healing. Zone school has over one thousand members worldwide.

Patients fly in to see him from literally all over the world. Has over 100 patients who drive 4 hours each way to see him. 80%+ of his patients come with non-musculoskeletal chief complaints.

Many of the best pro athletes in the world are his patients. Black belts in Brazilian Jiu-Jitsu and Kyokushin. Varsity athlete in college and international full-contact karate competitor in 1990s featured in several magazines and newspapers, including the San Francisco Chronicle, Black Belt Magazine, and Massage & Bodywork Magazine.

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Children get Chiropractic, let’s make sure it doesn’t go over the head of much more than ‘educated’ adults.

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Natasha has been serving the chiropractic profession for over 20 years. She is a results-driven Entrepreneur & Business Coach. In just 2 years, she built a 60 visit a week chiropractic practice to 500 visits a week! In the last 5 years, she successfully opened and operated 3 medically integrated practices in Colorado. She now owns Medical Professional Dojo, a place of learning for medical professionals including chiropractors to develop their business strategy. Her passion is to help every person express their God-given potential!

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Dr. King grew up in Yukon, Oklahoma where he discovered chiropractic at a young age. After injuring his back at 16 in an accident he was turned on to the profession. Suffering from debilitating back pain and losing strength in his low-back and legs. He went through the traditional approach to pain with no relief. Dr. King was recommended to a local chiropractor that changed his life(Dr. Tim Young). He was able to fully recover and continue to be a multi-sport athlete. It was at this moment that he realized this is what he wanted to do with his life. This changed his view on true health and healing.

After moving to Texas following graduation Dr. King attended the University of North Texas then transferring to Parker University where he earned his Doctorate of Chiropractic and two bachelors for Anatomy, and Health & Wellness.

During his last semester at Parker Dr. King had to opportunity to go to Bogota, Colombia. This program allowed him to treat their Olympic athletes and National Selection Sports team. It was at this time that Dr. King realized the lack of chiropractors in Colombia. He decided to return after gradation to open up a clinic and grow the profession. After spending 8 years in Colombia he became fluent in Spanish. He opened 5 offices during his time down there. The main office was seeing close to 1000 PV’s/wk.

2 years in the Secretary of Health shut down his offices for practicing medicine without a license. Instead of heading back to the U.S. Dr. King and team decided to fight for the profession. After a lengthy legal battle they were able to open their office again.

Dr. King educated the people of Colombia on what true Chiropractic and healing was. Doing major TV and Radio shows on a weekly basis to spread the word of Chiropractic. During his time down there and the volume seen Dr. King strengthened his belief in the Adjustment and Chiropractic Philosophy.

Since moving back in 2020 Dr. King has opened up and owns 3 offices in DFW. The goal is to teach the younger generation of Chiropractors to power in Vitalistic Chiropractic and the Adjustment FIRST. Dr. King wants to help build more BadAss Chiropractors.

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We know how imperative it is to protect your liberties, as an "alternative" healthcare practitioner. Most of us didn't realize how at-risk health, healthcare, and nutrition freedoms have been. The wake-up call is real. We are just in time to protect ourselves, our families, patients/clients, and our businesses. It's darkest before dawn, and I believe we are on the verge of a brand new world. A world in which the natural and spiritual healing arts will move to the forefront. We are going to lead the movement of healthcare by returning to Godʻs laws and re-establishing the boundaries and jurisdiction of private liberties and freedoms. I'm Dr. Layne Linebaugh, Chiropractor, and Certified Senior PMA Advisor with PMA Power. I specialize in helping health and healing practitioners found unincorporated faith-based healing ministries. You will love being here if you know that there is a power greater than yourself. A power that made the body and that heals the body!

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Big companies focus on the big fish, leaving small businesses behind. After years of working for large corporate companies, Reuben decided it was time to help small businesses become players in a game built for corporations. EVO Creative Media creates video content equal to million-dollar ad campaigns so businesses without massive budgets can have real skin in the game.

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Dr. Auger was born and raised in Paramus, New Jersey, but since the late 1980s, he has called Greenville his home. He received his Electrical Engineering and Mathematics degrees, with a minor in Computer Science, from Rutgers University and Geneva College. A one-time collegiate quarterback, he now enjoys playing golf and competitive tennis.

Since 1993, Dr. Auger has been serving the Upstate of South Carolina in private practice. He also is an Assistant Professor at Sherman College, where he graduated valedictorian of his class. He teaches courses in Spinal Biodynamics and the Pierce Results System of Spinal Analysis.

He is a founding member of the Palmetto State Chiropractic Association and currently serves as the Chairman of the Board.

Dr. Auger‘s chiropractic story started when his uncle graduated from chiropractic college. Dr. Auger was just three years old when he had his first spinal check-up. Throughout life, he would be regularly checked and adjusted when necessary. When he went away to college to study and play college football, he noticed that his health was not nearly as good as it was when his uncle was regularly checking him. When Dr. Auger returned home from college and started to get checked and adjusted regularly, his health and quality of life significantly improved. This ultimately led him on returning to school to get his Doctor of Chiropractic degree.

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Dr. Haig John is a pediatric and prenatal chiropractor with offices in Melbourne Florida.

He is the founder of Families First Seminars, where he brings guests to share their wisdom and knowledge to uplift and transform communities towards better health.

He is the developer of the NNATE Chiropractic Adjusting Workshop series:

-ZERO Gravity Adjusting (for off earth Chiropractic training)

-INNATE Baby for infant and newborn adjusting

-INNATE Chiropractic Adjusting (child and Adult)

-Anchor Release Technique (self-care technique for everyone to use)

Dr. Haig John teaches INNATE Adjusting and speaks around the world.

His podcasts allow him to educate and mentor, making his knowledge and experience accessible to everyone.

Hosting his Podcast "Synapse Chiropractic Philosophy For Everyone" allows him to share his passion for Chiropractic with colleagues and laypeople alike.

His INNATE Express Podcast inspires and teaches listeners around the world, and his INNER-Views Podcast is a platform to highlight and raise current and future leaders in Chiropractic and the public.

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Dr. Jeffrey Roistacher D.C.

Dr. Jeffrey Roistacher embarked on his journey in chiropractic care following his graduation from Life University in 1999. Over the course of the next decade, he dedicated himself to honing his skills and mastering his craft. Recognizing the importance of continuous learning and growth, Dr. Roistacher sought guidance and mentorship from various industry leaders and practice management experts, including Dr. Pete Fernandez, The Masters Circle, David Singer Consulting, and Pro-Adjuster.

Drawing from both his successes and setbacks accumulated over 25 years of practice, Dr. Roistacher founded Extreme Practice Makeover (EPM) with the aim of revolutionizing chiropractic care and practice management. The challenges posed by the Covid-19 pandemic prompted Dr. Roistacher to reimagine his practice model, leading to the development of a new approach centered around niche services and a heightened focus on patient care.

Central to this new model are the 6 Pillars of patient care and the patented "Consult to Close" technique, which Dr. Roistacher developed based on his extensive experience and insights gained throughout his career. These innovative systems have not only propelled Dr. Roistacher's own practice to new heights but have also empowered him to assist hundreds of other doctors in achieving similar success.

By sharing his proven methodologies and systems, Dr. Roistacher aims to empower chiropractors to elevate their practices, redefine the patient experience, and ultimately achieve million-dollar-plus practices. His dedication to innovation, excellence, and mentorship underscores his commitment to advancing the field of chiropractic care and inspiring positive change within the industry.

Dr. Roistacher manages the Raleigh Spine Clinic and Cary Spine Clinic while also running EPM Consulting. Dr. Roistacher is also a KOL (Key Opinion Leader) for Summus Medical Lasers and Kinas Medical.

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#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth