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On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman (LinkedIn co-founder and Greylock partner). From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream enterprise.

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On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman (LinkedIn co-founder and Greylock partner). From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream enterprise.

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"Hate is not a one community issue," says Sonal Shah, president of The Asian American Foundation, a nonprofit launched by business leaders in May, dedicated to addressing discrimination against Asian Americans. In just its first few weeks, TAAF raised $1 billion – and is now grappling with what all start-ups face: how to iterate fast, pivot, lose what's not working, and scale what is working, fast. Sonal, who launched the White House Office of Social Innovation in the Obama Administration, is applying the philosophy of business startups to the new effort, building networks between government, businesses, and other nonprofits to amplify impact.

Read a transcript of this interview at: mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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"Hate is not a one community issue," says Sonal Shah, president of The Asian American Foundation, a nonprofit launched by business leaders in May, dedicated to addressing discrimination against Asian Americans. In just its first few weeks, TAAF raised $1 billion – and is now grappling with what all start-ups face: how to iterate fast, pivot, lose what's not working, and scale what is working, fast. Sonal, who launched the White House Office of Social Innovation in the Obama Administration, is applying the philosophy of business startups to the new effort, building networks between government, businesses, and other nonprofits to amplify impact.

Read a transcript of this interview at: mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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To find your big idea? Look for it. And look for it. And be ready to act. Spanx founder Sara Blakely was actively seeking a business idea when she thought of Spanx. Then she moved fast, found help in the right places, and went all-in. The result: A billion-dollar company & women's wardrobes transformed. With cameos by National Geographic Explorer Andrés Ruzo, former director of the U.S. Patent & Trademark Office Michelle Lee, and Endeavor CEO Linda Rottenberg.

LINKS:

Learn more about The Boiling River Project: http://www.boilingriver.org

Read "The Boiling River" by Andrés Ruzo: https://amzn.to/36iHHNF

Learn more about the U.S. patent system: https://www.uspto.gov/

Meet Andre, who dresses Oprah Winfrey: https://andrewalkerhair.com

Read a transcript of this episode: https://mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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To find your big idea? Look for it. And look for it. And be ready to act. Spanx founder Sara Blakely was actively seeking a business idea when she thought of Spanx. Then she moved fast, found help in the right places, and went all-in. The result: A billion-dollar company & women's wardrobes transformed. With cameos by National Geographic Explorer Andrés Ruzo, former director of the U.S. Patent & Trademark Office Michelle Lee, and Endeavor CEO Linda Rottenberg.

LINKS:

Learn more about The Boiling River Project: http://www.boilingriver.org

Read "The Boiling River" by Andrés Ruzo: https://amzn.to/36iHHNF

Learn more about the U.S. patent system: https://www.uspto.gov/

Meet Andre, who dresses Oprah Winfrey: https://andrewalkerhair.com

Read a transcript of this episode: https://mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Millennials and Gen Z want different experiences, different content, different opportunities. But catering to those distinct needs wasn't enough, says BuzzFeed co-founder and CEO Jonah Peretti; the digital-media outfit also needed to create a flywheel for value. When the pandemic trimmed tens of millions in revenue, Peretti cut back on costs – but kept the flywheel spinning. By the end of 2020 his team had engineered a rebound, finishing the year with record profitability. Now, the company has announced plans to go public via SPAC at a $1.5 billion valuation. With the acquisitions of HuffPost and Complex Networks, Peretti has shown that his ambitions are just beginning.

Read a transcript of this interview at: mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Millennials and Gen Z want different experiences, different content, different opportunities. But catering to those distinct needs wasn't enough, says BuzzFeed co-founder and CEO Jonah Peretti; the digital-media outfit also needed to create a flywheel for value. When the pandemic trimmed tens of millions in revenue, Peretti cut back on costs – but kept the flywheel spinning. By the end of 2020 his team had engineered a rebound, finishing the year with record profitability. Now, the company has announced plans to go public via SPAC at a $1.5 billion valuation. With the acquisitions of HuffPost and Complex Networks, Peretti has shown that his ambitions are just beginning.

Read a transcript of this interview at: mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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To move at the speed of opportunity, you need to accelerate expertise. Mellody Hobson is co-CEO of Ariel Investments, the first Black-owned asset management firm in the United States, as well as board chair of Starbucks. Her incredible entrepreneurial journey – punctuated by deep societal and business impact – has been fueled by an intense attention to learning from every mentor, every opportunity, and every mistake. Mellody discovered early on the power of adapting both quickly and well, that rather than trading off between speed and accuracy, she needed both. Becoming both a fast and deep learner is rarely something you're born with, but as Mellody's story demonstrates, it’s a practice we can all develop and rely on.

Read a transcript of this interview at: mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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To move at the speed of opportunity, you need to accelerate expertise. Mellody Hobson is co-CEO of Ariel Investments, the first Black-owned asset management firm in the United States, as well as board chair of Starbucks. Her incredible entrepreneurial journey – punctuated by deep societal and business impact – has been fueled by an intense attention to learning from every mentor, every opportunity, and every mistake. Mellody discovered early on the power of adapting both quickly and well, that rather than trading off between speed and accuracy, she needed both. Becoming both a fast and deep learner is rarely something you're born with, but as Mellody's story demonstrates, it’s a practice we can all develop and rely on.

Read a transcript of this interview at: mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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The art of promotion can advance any enterprise, as Scott Harrison demonstrated even during the pandemic. As founder and CEO of Charity Water, Scott faced fundraising trouble a year ago but now the nonprofit is on track to bring in a record $100 million in 2021. Over the last 15 years, Scott has dramatically grown Charity Water’s footprint by taking far-sighted and often unconventional strategic steps. Just recently, he launched a Bitcoin Water Trust, to tap into a new community of potential donors. Scott’s success flows from an unwavering belief that there’s no better investment in people and communities than clean water.

Read a transcript of this interview at: mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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The art of promotion can advance any enterprise, as Scott Harrison demonstrated even during the pandemic. As founder and CEO of Charity Water, Scott faced fundraising trouble a year ago but now the nonprofit is on track to bring in a record $100 million in 2021. Over the last 15 years, Scott has dramatically grown Charity Water’s footprint by taking far-sighted and often unconventional strategic steps. Just recently, he launched a Bitcoin Water Trust, to tap into a new community of potential donors. Scott’s success flows from an unwavering belief that there’s no better investment in people and communities than clean water.

Read a transcript of this interview at: mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Barreling full-speed ahead isn't always the key to scale. For Michael Seibel, managing director at Y Combinator and co-founder of Justin.tv and Socialcam, action sometimes needs to take a back seat to asking: "Is this working?" Michael learned early on that by stopping to ask the counterintuitive question, he gained the wisdom – and avoided time lost to big mistakes – that ultimately propelled him forward. At Y Combinator, he's helping other founders ask themselves uncomfortable questions. The answers aren't always obvious, and sometimes they seem downright irrational. But following where they lead, he says, feeds efficiency, confidence, and ambition. That's why the ability to ask the right questions at the right times of the right people is an essential skill for every entrepreneur.

Read a transcript of this interview at: mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Barreling full-speed ahead isn't always the key to scale. For Michael Seibel, managing director at Y Combinator and co-founder of Justin.tv and Socialcam, action sometimes needs to take a back seat to asking: "Is this working?" Michael learned early on that by stopping to ask the counterintuitive question, he gained the wisdom – and avoided time lost to big mistakes – that ultimately propelled him forward. At Y Combinator, he's helping other founders ask themselves uncomfortable questions. The answers aren't always obvious, and sometimes they seem downright irrational. But following where they lead, he says, feeds efficiency, confidence, and ambition. That's why the ability to ask the right questions at the right times of the right people is an essential skill for every entrepreneur.

Read a transcript of this interview at: mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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With Marriott's business already reeling due to Covid, beloved CEO Arne Sorenson was lost to cancer earlier this year. Stephanie Linnartz, president of Marriott International, shares how she and new CEO Tony Capuano have picked up the reins in the most challenging travel environment in modern times. Stephanie’s journey, and her prescriptions for Marriott’s future, reveal an unrelenting entrepreneurial spirit and an inspiring dedication to Sorenson's legacy.

Read a transcript of this interview at: mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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With Marriott's business already reeling due to Covid, beloved CEO Arne Sorenson was lost to cancer earlier this year. Stephanie Linnartz, president of Marriott International, shares how she and new CEO Tony Capuano have picked up the reins in the most challenging travel environment in modern times. Stephanie’s journey, and her prescriptions for Marriott’s future, reveal an unrelenting entrepreneurial spirit and an inspiring dedication to Sorenson's legacy.

Read a transcript of this interview at: mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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"Will some people lose their shirts with crypto? Absolutely. Will new great industries be built upon this? Absolutely," Reid Hoffman tells Rapid Response host Bob Safian, in a new, unfiltered conversation. The co-hosts dive into cryptocurrency strategy, why cybersecurity "is an emperor-has-no-clothes situation," weighing Target vs. the corner store, what's driving new climate-change habits, and more. Plus: What Reid missed most in the pandemic. Cameos: Compass CEO Robert Reffkin, Guild Education CEO Rachel Carlson.

Read a transcript of this interview at: mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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"Will some people lose their shirts with crypto? Absolutely. Will new great industries be built upon this? Absolutely," Reid Hoffman tells Rapid Response host Bob Safian, in a new, unfiltered conversation. The co-hosts dive into cryptocurrency strategy, why cybersecurity "is an emperor-has-no-clothes situation," weighing Target vs. the corner store, what's driving new climate-change habits, and more. Plus: What Reid missed most in the pandemic. Cameos: Compass CEO Robert Reffkin, Guild Education CEO Rachel Carlson.

Read a transcript of this interview at: mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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"Corporations can be a force for good – and they can also be very successful," says Ken Chenault, chair of investment firm General Catalyst and former longtime CEO of American Express. During the past year, Ken has been an outspoken advocate for business leaders to actively engage in societal matters. After George Floyd’s death, he and Merck CEO Ken Frazier launched OneTen, a coalition to create 1 million jobs for Black Americans that now includes major brands from IBM to Nike to Walmart. Chenault has pushed corporate chiefs to use their leverage to protect voting rights, and he's come out with a platform for Responsible Innovation that puts what he calls “social due diligence” alongside financial due diligence. Standing up for what's right, Ken says, fuels long-term success: "The most important thing is the quest for truth, character, and values."

Read a transcript of this interview at: mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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"Corporations can be a force for good – and they can also be very successful," says Ken Chenault, chair of investment firm General Catalyst and former longtime CEO of American Express. During the past year, Ken has been an outspoken advocate for business leaders to actively engage in societal matters. After George Floyd’s death, he and Merck CEO Ken Frazier launched OneTen, a coalition to create 1 million jobs for Black Americans that now includes major brands from IBM to Nike to Walmart. Chenault has pushed corporate chiefs to use their leverage to protect voting rights, and he's come out with a platform for Responsible Innovation that puts what he calls “social due diligence” alongside financial due diligence. Standing up for what's right, Ken says, fuels long-term success: "The most important thing is the quest for truth, character, and values."

Read a transcript of this interview at: mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Published 2021-06-15

J.J. Abrams: Make room for magic

37 min
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You can’t predict your next a-ha moment. but you can create favorable circumstances for serendipity to happen – for you, and for your team. No one knows this better than J.J. Abrams, director, producer, screenwriter, and co-founder and co-CEO of Bad Robot Productions, which has been behind some of the most successful TV series and films of the last 20 years, from Lost to Star Trek to the Star Wars sequel trilogy. J.J. explains how creativity and collaboration are things you cultivate, not conjure; and that making room for magic isn’t a luxury, it’s an essential part of entrepreneurship. Building the conditions for discovery emboldens and energizes a team, he shows, helping to accelerate the arrival of the next surprise-and-delight solution.

Read a transcript of this interview at: mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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You can’t predict your next a-ha moment. but you can create favorable circumstances for serendipity to happen – for you, and for your team. No one knows this better than J.J. Abrams, director, producer, screenwriter, and co-founder and co-CEO of Bad Robot Productions, which has been behind some of the most successful TV series and films of the last 20 years, from Lost to Star Trek to the Star Wars sequel trilogy. J.J. explains how creativity and collaboration are things you cultivate, not conjure; and that making room for magic isn’t a luxury, it’s an essential part of entrepreneurship. Building the conditions for discovery emboldens and energizes a team, he shows, helping to accelerate the arrival of the next surprise-and-delight solution.

Read a transcript of this interview at: mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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The never-before-released, original and uncut conversations between host Reid Hoffman and Masters of Scale guests. Each intimate, unedited conversation includes 60 minutes or more of content, including stories not included in Masters of Scale episodes. Subscribers will gain access to the archive, and to every new uncut interview, released in tandem with each new Masters of Scale episode. Now available via subscription on Apple Podcasts and via membership to Masters of Scale.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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The never-before-released, original and uncut conversations between host Reid Hoffman and Masters of Scale guests. Each intimate, unedited conversation includes 60 minutes or more of content, including stories not included in Masters of Scale episodes. Subscribers will gain access to the archive, and to every new uncut interview, released in tandem with each new Masters of Scale episode. Now available via subscription on Apple Podcasts and via membership to Masters of Scale.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Fashion became secondary amid Covid lockdowns. Sweatpants-only life pressed apparel-subscription service Rent the Runway into layoffs and furloughs. But as co-founder and CEO Jenn Hyman explains, the business saw a surprising rebound early this year, fueled by new customers in unexpected places – and by a renewed consumer focus on sustainability. Building a “closet in the cloud,” as Jenn describes Rent the Runway, may not have been an essential pandemic service, but as we move into the next phase, her experience illuminates how accelerated change is remaking the marketplace.

Read a transcript of this interview at: mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Fashion became secondary amid Covid lockdowns. Sweatpants-only life pressed apparel-subscription service Rent the Runway into layoffs and furloughs. But as co-founder and CEO Jenn Hyman explains, the business saw a surprising rebound early this year, fueled by new customers in unexpected places – and by a renewed consumer focus on sustainability. Building a “closet in the cloud,” as Jenn describes Rent the Runway, may not have been an essential pandemic service, but as we move into the next phase, her experience illuminates how accelerated change is remaking the marketplace.

Read a transcript of this interview at: mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Not every platform turns into a flywheel for scale. Wendy Kopp founded two networks that each became flywheels for change: Teach for America and Teach for All, where she's currently CEO. Yet the shape of the two networks are surprisingly different. While they both feed similar goals – helping educators find what they need, share what they learn, build enthusiasm, and motivate talent – the two organizations operate under different rules and assumptions. Kopp's journey illuminates how listening, adjusting, and open rethinking are key to building a network that thrives. And how hard-won lessons can produce extraordinary impact.

Read a transcript of this episode at: https://mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter at https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Not every platform turns into a flywheel for scale. Wendy Kopp founded two networks that each became flywheels for change: Teach for America and Teach for All, where she's currently CEO. Yet the shape of the two networks are surprisingly different. While they both feed similar goals – helping educators find what they need, share what they learn, build enthusiasm, and motivate talent – the two organizations operate under different rules and assumptions. Kopp's journey illuminates how listening, adjusting, and open rethinking are key to building a network that thrives. And how hard-won lessons can produce extraordinary impact.

Read a transcript of this episode at: https://mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter at https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Moderna's Covid-19 vaccine would not have scaled without Ginkgo Bioworks. Reshma Shetty, co-founder and COO of Ginkgo – slated to go public via SPAC acquisition at a reported $15 billion valuation – explains how biotech innovation can build a better future now. Ginkgo's platform already serves industries from food and agriculture, to materials, to healthcare. Shetty acknowledges that engineering genes is a high stakes pursuit, and says Ginkgo is trying to pair the ambition of Silicon Valley with a "higher level of care" than consumer tech companies like social media have demonstrated. The key, Shetty says, is creating an unstable equilibrium – propelling progress but not at the expense of principles.

Read a transcript of this episode at: https://mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter at https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Moderna's Covid-19 vaccine would not have scaled without Ginkgo Bioworks. Reshma Shetty, co-founder and COO of Ginkgo – slated to go public via SPAC acquisition at a reported $15 billion valuation – explains how biotech innovation can build a better future now. Ginkgo's platform already serves industries from food and agriculture, to materials, to healthcare. Shetty acknowledges that engineering genes is a high stakes pursuit, and says Ginkgo is trying to pair the ambition of Silicon Valley with a "higher level of care" than consumer tech companies like social media have demonstrated. The key, Shetty says, is creating an unstable equilibrium – propelling progress but not at the expense of principles.

Read a transcript of this episode at: https://mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter at https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Shift your mindset. Tighten your focus. Map your future. In this special episode, Reid Hoffman presents a five-step playbook for post-crisis success. Moving from chaos to calm requires a revised agenda, whether the pandemic crushed your business or boosted it. Peace-time strategies need to be just as sharp as wartime strategies. Featuring Airbnb's Brian Chesky, Shake Shack founder Danny Meyer, NBA all-star Jerry Stackhouse, and more.

Read a transcript of this episode at: https://mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter at https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Shift your mindset. Tighten your focus. Map your future. In this special episode, Reid Hoffman presents a five-step playbook for post-crisis success. Moving from chaos to calm requires a revised agenda, whether the pandemic crushed your business or boosted it. Peace-time strategies need to be just as sharp as wartime strategies. Featuring Airbnb's Brian Chesky, Shake Shack founder Danny Meyer, NBA all-star Jerry Stackhouse, and more.

Read a transcript of this episode at: https://mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter at https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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How do you win the post-pandemic war for talent? Send your frontline workers to online school. That's the pitch that Rachel Carlson has made – successfully – to big businesses from Chipotle to Disney, Walmart to Waste Management. As co-founder and CEO of Guild Education, Carlson runs a digital platform that enables workers to get degrees and certifications as a free employee benefit. Though virtual schooling for kids is under fire, virtual education for adults has caught on over the last year like never before. To meet the ongoing need for “upskilling” in the modern economy, Carlson says, company-sponsored digital classes should be as ubiquitous as company-sponsored health plans. The ROI, she explains, is astonishingly high.

Read a transcript of this episode at: https://mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter at https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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How do you win the post-pandemic war for talent? Send your frontline workers to online school. That's the pitch that Rachel Carlson has made – successfully – to big businesses from Chipotle to Disney, Walmart to Waste Management. As co-founder and CEO of Guild Education, Carlson runs a digital platform that enables workers to get degrees and certifications as a free employee benefit. Though virtual schooling for kids is under fire, virtual education for adults has caught on over the last year like never before. To meet the ongoing need for “upskilling” in the modern economy, Carlson says, company-sponsored digital classes should be as ubiquitous as company-sponsored health plans. The ROI, she explains, is astonishingly high.

Read a transcript of this episode at: https://mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter at https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Even all-star athletes are coached. So why not you? Alex Rodriguez, former professional baseball player, leaned into outside advice at the most challenging moments in his career – and in building his enormously successful business, A-Rod Corp. Rodriguez shares what he's learned from mentors like investing guru Warren Buffett and NBA icon Magic Johnson, and how mentorship can help sharpen your skills and open up opportunities. We spoke with A-Rod twice this year, including in a live Strategy Session that we released as an episode previously. Here, we dive deep into Alex's story, to explore how great mentors can be a driving force on your journey to scale – and how the best way to find great mentors is to always be learning and to have the mindset of a mentor yourself.

Read a transcript of this episode at: https://mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter at https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Even all-star athletes are coached. So why not you? Alex Rodriguez, former professional baseball player, leaned into outside advice at the most challenging moments in his career – and in building his enormously successful business, A-Rod Corp. Rodriguez shares what he's learned from mentors like investing guru Warren Buffett and NBA icon Magic Johnson, and how mentorship can help sharpen your skills and open up opportunities. We spoke with A-Rod twice this year, including in a live Strategy Session that we released as an episode previously. Here, we dive deep into Alex's story, to explore how great mentors can be a driving force on your journey to scale – and how the best way to find great mentors is to always be learning and to have the mindset of a mentor yourself.

Read a transcript of this episode at: https://mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter at https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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"We may not be able to survive this," remarked Robert Reffkin, founder and CEO of real estate platform Compass, after pandemic lockdown rules essentially outlawed U.S. home selling. Yet today the housing market is booming, and Compass has successfully IPO'ed. Reffkin shares how he kept his team together, why he stayed optimistic, and what businesses lucky enough to have benefited from Covid times owe their communities. He also shares insights on housing prices – after correctly predicting last year that summer 2020 would be the most successful in the history of the real estate market – and on the future of big cities. It’s a house tour worth taking.

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"We may not be able to survive this," remarked Robert Reffkin, founder and CEO of real estate platform Compass, after pandemic lockdown rules essentially outlawed U.S. home selling. Yet today the housing market is booming, and Compass has successfully IPO'ed. Reffkin shares how he kept his team together, why he stayed optimistic, and what businesses lucky enough to have benefited from Covid times owe their communities. He also shares insights on housing prices – after correctly predicting last year that summer 2020 would be the most successful in the history of the real estate market – and on the future of big cities. It’s a house tour worth taking.

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Creating a prototype in your garage isn't the same as leading a team of thousands. You need to keep your mission constant, but your tactics fluid as you scale. This is exactly the challenge President Barack Obama faced after winning the 2008 election. In the second episode of our two-part mini-series, we dive into how Obama grappled with the Great Recession once in office, what it took to secure the Affordable Care Act, and what was behind the disastrous roll out of the healthcare.gov website. Through it all, President Obama learned to let first principles guide the way, even as he and his staff adapted to new realities and changing rules.

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Creating a prototype in your garage isn't the same as leading a team of thousands. You need to keep your mission constant, but your tactics fluid as you scale. This is exactly the challenge President Barack Obama faced after winning the 2008 election. In the second episode of our two-part mini-series, we dive into how Obama grappled with the Great Recession once in office, what it took to secure the Affordable Care Act, and what was behind the disastrous roll out of the healthcare.gov website. Through it all, President Obama learned to let first principles guide the way, even as he and his staff adapted to new realities and changing rules.

Read a transcript of this episode at: https://mastersofscale.com

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Google search may be the world’s most powerful public health platform. Dr Karen DeSalvo, Google's chief health officer, has built a team of doctors, scientists and clinicians who — alongside engineers and designers – determine what information and advice shows up when we search for answers about Covid-19, the pandemic, vaccines and more. She also heads Google’s employee health-safety efforts and leads external in-the-field efforts to broaden vaccine access in the US and across the globe. Her message to businesses is that we all have a role to play in combating the virus – and that, when it comes to return-to-work, our own personal risk assessment can’t be discounted.

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Google search may be the world’s most powerful public health platform. Dr Karen DeSalvo, Google's chief health officer, has built a team of doctors, scientists and clinicians who — alongside engineers and designers – determine what information and advice shows up when we search for answers about Covid-19, the pandemic, vaccines and more. She also heads Google’s employee health-safety efforts and leads external in-the-field efforts to broaden vaccine access in the US and across the globe. Her message to businesses is that we all have a role to play in combating the virus – and that, when it comes to return-to-work, our own personal risk assessment can’t be discounted.

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Politics and entrepreneurship have much in common: Both versions of scale leadership require strategic patience, hard work, a clear vision of a better future, an unshakable belief that you can bring that future to life – and the ideal opportunity to make it all come together. President Barack Obama sits down with Reid Hoffman in Part 1 of our two-part episode on finding the right moment to act, and when the moment chooses you. Obama talks about how being in the right place, at the right time, with the right mindset enabled his political ascension. Fueled by what President Obama calls “preparation and perspiration,” his 2008 campaign was a startup that defied expectations. Then came the big pivot: figuring out how to move from renegade mode to leading one of the world's largest enterprises, the U.S. government. With guest will.i.am.

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Politics and entrepreneurship have much in common: Both versions of scale leadership require strategic patience, hard work, a clear vision of a better future, an unshakable belief that you can bring that future to life – and the ideal opportunity to make it all come together. President Barack Obama sits down with Reid Hoffman in Part 1 of our two-part episode on finding the right moment to act, and when the moment chooses you. Obama talks about how being in the right place, at the right time, with the right mindset enabled his political ascension. Fueled by what President Obama calls “preparation and perspiration,” his 2008 campaign was a startup that defied expectations. Then came the big pivot: figuring out how to move from renegade mode to leading one of the world's largest enterprises, the U.S. government. With guest will.i.am.

Read a transcript of this episode at: https://mastersofscale.com

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Harry's took a one-two punch in 2020 – right on the chin. First, the federal government blocked a $1.37 billion acquisition of the shaving and consumer products company; then Covid-19 lockdowns hit. Rather than reeling from the abrupt change in plans, though, Harry's kept its balance. Co-founder and co-CEO Andy Katz-Mayfield explains how the team launched new brands amid the pandemic, tapped into unexpected pockets of demand, and, most recently, raised fresh capital at a valuation well above the blocked merger deal. Now, with a war chest at their disposal, Andy and co-founder and co-CEO Jeff Raider, are looking to acquire brands, having switched from seller to buyer. It is a classic entrepreneurial feat, finding strength and new opportunities out of disappointment and disruption.

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Harry's took a one-two punch in 2020 – right on the chin. First, the federal government blocked a $1.37 billion acquisition of the shaving and consumer products company; then Covid-19 lockdowns hit. Rather than reeling from the abrupt change in plans, though, Harry's kept its balance. Co-founder and co-CEO Andy Katz-Mayfield explains how the team launched new brands amid the pandemic, tapped into unexpected pockets of demand, and, most recently, raised fresh capital at a valuation well above the blocked merger deal. Now, with a war chest at their disposal, Andy and co-founder and co-CEO Jeff Raider, are looking to acquire brands, having switched from seller to buyer. It is a classic entrepreneurial feat, finding strength and new opportunities out of disappointment and disruption.

Read a transcript of this episode at: https://mastersofscale.com

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Your first hires are your cultural cofounders. And it’s worth your time to get every one right. That's why Workday CEO Aneel Bhusri personally interviewed his first 500 employees. Today, with 12,500 employees and over $4b in annual revenue, Workday is consistently rated one of the best places to work. Learn the interview questions that can help you find the right employees to build your culture. With cameo appearances by Danny Meyer (founder, Shake Shack), Arianna Huffington (founder, Thrive Global), Michael Bush (CEO, Great Place to Work) and Joyce Nethry (founder of Jeptha Creed Distillery).

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Your first hires are your cultural cofounders. And it’s worth your time to get every one right. That's why Workday CEO Aneel Bhusri personally interviewed his first 500 employees. Today, with 12,500 employees and over $4b in annual revenue, Workday is consistently rated one of the best places to work. Learn the interview questions that can help you find the right employees to build your culture. With cameo appearances by Danny Meyer (founder, Shake Shack), Arianna Huffington (founder, Thrive Global), Michael Bush (CEO, Great Place to Work) and Joyce Nethry (founder of Jeptha Creed Distillery).

Read a transcript of this episode at: https://mastersofscale.com

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Five years of growth in five weeks. That's how Covid-19 lockdowns accelerated Instacart's business last spring. Now, a year later, the company faces another "crucible moment," says Instacart CEO Apoorva Mehta. He's leaning into what he describes as a four-sided market – including software services for grocers and advertising for product vendors – to amplify the appeal of tech-enabled shopping, even as vaccinations proliferate and in-store buying revives. Instacart's focus, he says, will help it outpace a rising field of competitors, and create a distinctive advantage even against behemoth Amazon.

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Five years of growth in five weeks. That's how Covid-19 lockdowns accelerated Instacart's business last spring. Now, a year later, the company faces another "crucible moment," says Instacart CEO Apoorva Mehta. He's leaning into what he describes as a four-sided market – including software services for grocers and advertising for product vendors – to amplify the appeal of tech-enabled shopping, even as vaccinations proliferate and in-store buying revives. Instacart's focus, he says, will help it outpace a rising field of competitors, and create a distinctive advantage even against behemoth Amazon.

Read a transcript of this episode at: https://mastersofscale.com

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To win at scale, you need more than great players – you need a team of great coaches. This Strategy Session episode is full of great advice and tactics for building that deep bench of mentors, each with a role to play. Working with great coaches is a skill that Alex Rodriguez learned in his first career in baseball, working with legendary skippers like Lou Piniella, and he's brought that skill to his work as an investor at A-Rod Corp., where he has struck up a firm friendship with none other than Warren Buffet. Answering questions from the two co-leads of HBS Class of 2021, Alex and Reid, along with special guests Katia Beauchamp of Birchbox and Mihir Desai of the HBS faculty, show you how to get the most out of mentorship – and how to make sure your mentors also get something out of the deal too.

Read a transcript of Strategy Session 7 at https://mastersofscale.com

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To win at scale, you need more than great players – you need a team of great coaches. This Strategy Session episode is full of great advice and tactics for building that deep bench of mentors, each with a role to play. Working with great coaches is a skill that Alex Rodriguez learned in his first career in baseball, working with legendary skippers like Lou Piniella, and he's brought that skill to his work as an investor at A-Rod Corp., where he has struck up a firm friendship with none other than Warren Buffet. Answering questions from the two co-leads of HBS Class of 2021, Alex and Reid, along with special guests Katia Beauchamp of Birchbox and Mihir Desai of the HBS faculty, show you how to get the most out of mentorship – and how to make sure your mentors also get something out of the deal too.

Read a transcript of Strategy Session 7 at https://mastersofscale.com

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With the pandemic, cooking at home got a renewed boost, and meal kit outfits saw a rise in demand. But a year in, the trend toward at-home dining now faces a new inflection point. We're talking with Linda Findley Kozlowski, CEO of meal-kit pioneer Blue Apron, because she’s on the frontlines of assessing which pandemic-fueled behaviors will persist, and in what ways. Early on, Linda made the choice NOT to sop up every ounce of demand, instead focusing on what she calls sustainable growth. Blue Apron has seen a flood of new competitors come onto the market, but her bet is that long-term trends and a differentiated product will matter more than crisis opportunity. As she puts it, a pandemic is not a business model.

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With the pandemic, cooking at home got a renewed boost, and meal kit outfits saw a rise in demand. But a year in, the trend toward at-home dining now faces a new inflection point. We're talking with Linda Findley Kozlowski, CEO of meal-kit pioneer Blue Apron, because she’s on the frontlines of assessing which pandemic-fueled behaviors will persist, and in what ways. Early on, Linda made the choice NOT to sop up every ounce of demand, instead focusing on what she calls sustainable growth. Blue Apron has seen a flood of new competitors come onto the market, but her bet is that long-term trends and a differentiated product will matter more than crisis opportunity. As she puts it, a pandemic is not a business model.

Read a transcript of this episode at https://mastersofscale.com

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Frustration is an important signal: it indicates an opportunity, a problem to be solved. And if your solution also builds a community, you've unlocked a path to scale. Adi Tatarko founded the online home-design site Houzz with her husband as a hacked-together tool to find and share home design ideas, after their own home renovation turned into a frustrating time-waster. But by flipping frustration on its head, Houzz has grown into a bustling platform and marketplace with more than 65 million homeowners and home design enthusiasts, an essential (and delightful!) resource for homeowners, designers, architects, craftspeople. Learn how to identify frustration – and flip it. Special guests: Puzzle master Karen Kavett, Eventbrite cofounder Julia Hartz.

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Frustration is an important signal: it indicates an opportunity, a problem to be solved. And if your solution also builds a community, you've unlocked a path to scale. Adi Tatarko founded the online home-design site Houzz with her husband as a hacked-together tool to find and share home design ideas, after their own home renovation turned into a frustrating time-waster. But by flipping frustration on its head, Houzz has grown into a bustling platform and marketplace with more than 65 million homeowners and home design enthusiasts, an essential (and delightful!) resource for homeowners, designers, architects, craftspeople. Learn how to identify frustration – and flip it. Special guests: Puzzle master Karen Kavett, Eventbrite cofounder Julia Hartz.

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"It's 12 months of no meaningful revenue," says Alamo Drafthouse CEO Shelli Taylor. "And then last weekend was phenomenal." Taylor returns to the podcast to explain why the hip, culture-forward movie theater chain recently filed for Chapter 11 bankruptcy protection, even as movie-goers began to return back to theaters, plus the unexpected lessons she learned about the process – and why she still sees great hope and opportunity ahead for the business.

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"It's 12 months of no meaningful revenue," says Alamo Drafthouse CEO Shelli Taylor. "And then last weekend was phenomenal." Taylor returns to the podcast to explain why the hip, culture-forward movie theater chain recently filed for Chapter 11 bankruptcy protection, even as movie-goers began to return back to theaters, plus the unexpected lessons she learned about the process – and why she still sees great hope and opportunity ahead for the business.

Read a transcript of this episode at https://mastersofscale.com

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"The future is sooner and stranger than you think," Reid Hoffman tells Rapid Response host Bob Safian in a frank, unfiltered conversation about the lessons of 2021 so far. "The rulebook will be changing month by month." The co-hosts dive into U.S. government stimulus efforts; GameStop, SPACs and potential froth in the investment markets; rising pressure on business leaders to engage on social and policy issues; and how vaccinations are impacting all of us. Plus: the 10-year anniversary of Reid's book "The Startup of You."

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"The future is sooner and stranger than you think," Reid Hoffman tells Rapid Response host Bob Safian in a frank, unfiltered conversation about the lessons of 2021 so far. "The rulebook will be changing month by month." The co-hosts dive into U.S. government stimulus efforts; GameStop, SPACs and potential froth in the investment markets; rising pressure on business leaders to engage on social and policy issues; and how vaccinations are impacting all of us. Plus: the 10-year anniversary of Reid's book "The Startup of You."

Read a transcript of this episode at https://mastersofscale.com

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With 75% of U.S. customers saying they'll soon be vaccinated, Delta is embracing a new phase, opening up middle seats as of May 1. CEO Ed Bastian bet at the start of the pandemic that focusing on consumer confidence and reinforcing Delta’s brand would ultimately pay big rewards. Now that strategy will be put to the test -- even as Bastian clashes with Georgia officials over the state's new voting law. How quickly will domestic demand rebound? When will business and international travel return? And what blowback may Delta face for its political stance? For Bastian, being on the hot seat is just another day on the job.

Read a transcript of this episode at https://mastersofscale.com

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With 75% of U.S. customers saying they'll soon be vaccinated, Delta is embracing a new phase, opening up middle seats as of May 1. CEO Ed Bastian bet at the start of the pandemic that focusing on consumer confidence and reinforcing Delta’s brand would ultimately pay big rewards. Now that strategy will be put to the test -- even as Bastian clashes with Georgia officials over the state's new voting law. How quickly will domestic demand rebound? When will business and international travel return? And what blowback may Delta face for its political stance? For Bastian, being on the hot seat is just another day on the job.

Read a transcript of this episode at https://mastersofscale.com

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As the founder and CEO of Beyond Meat, Ethan Brown has spent years navigating misconceptions about plant-based foods. But smart entrepreneurs listen instead of arguing. Only by obsessing over what customers say they want has Brown been able to create a product that succeeds in the marketplace. What Brown has demonstrated, and what every entrepreneur should learn: You must first build trust from customers – making sure they feel heard – before you can educate them about the value of your innovation. Cameos: Chris Paul (professional basketball player).

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As the founder and CEO of Beyond Meat, Ethan Brown has spent years navigating misconceptions about plant-based foods. But smart entrepreneurs listen instead of arguing. Only by obsessing over what customers say they want has Brown been able to create a product that succeeds in the marketplace. What Brown has demonstrated, and what every entrepreneur should learn: You must first build trust from customers – making sure they feel heard – before you can educate them about the value of your innovation. Cameos: Chris Paul (professional basketball player).

Read a transcript of this episode at https://mastersofscale.com

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Revenue for Morning Brew's booming email newsletter operation dried up when the pandemic hit, but its audience remained devoted. Morning Brew CEO Alex Lieberman, who started the business with co-founder Austin Rief as undergraduates at the University of Michigan, leaned into the brand's distinctive personality, fueling a sharp rebound. By last fall, they sold a majority interest to Business Insider for a reported $75 million. Lieberman explains the roots of this "trampoline effect," the potential of the creator economy for entrepreneurs, and why an authentic voice is a shortcut to business success.

Read a transcript of this episode at https://mastersofscale.com

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Revenue for Morning Brew's booming email newsletter operation dried up when the pandemic hit, but its audience remained devoted. Morning Brew CEO Alex Lieberman, who started the business with co-founder Austin Rief as undergraduates at the University of Michigan, leaned into the brand's distinctive personality, fueling a sharp rebound. By last fall, they sold a majority interest to Business Insider for a reported $75 million. Lieberman explains the roots of this "trampoline effect," the potential of the creator economy for entrepreneurs, and why an authentic voice is a shortcut to business success.

Read a transcript of this episode at https://mastersofscale.com

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Published 2021-03-30

Mark Cuban: What investors really look for

42 min
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No one knows the fundraising game better than Mark Cuban, serial entrepreneur, investor, and star of Shark Tank. For founders, identifying the right source of capital, under the right terms, can provide a thermal updraft. But as Cuban explains, there are always strings attached when you bring on a financial partner – and those strings can pull you crashing down if you don't understand them properly. Cuban shares deep insights on the qualities investors look for in a founder, and what entrepreneurs should be looking for in return. Only the right value exchange, he says, will enable a business to leverage its way to new heights.

Read a transcript of this episode at https://mastersofscale.com

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No one knows the fundraising game better than Mark Cuban, serial entrepreneur, investor, and star of Shark Tank. For founders, identifying the right source of capital, under the right terms, can provide a thermal updraft. But as Cuban explains, there are always strings attached when you bring on a financial partner – and those strings can pull you crashing down if you don't understand them properly. Cuban shares deep insights on the qualities investors look for in a founder, and what entrepreneurs should be looking for in return. Only the right value exchange, he says, will enable a business to leverage its way to new heights.

Read a transcript of this episode at https://mastersofscale.com

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In recent months, business leaders have been pressed to take public positions on politics in ways they never have before. That's good for business and good for democracy, says Daniella Ballou-Aares, co-founder and CEO of the Leadership Now Project. She argues that even businesses that don’t lobby are key players in building our communities of the future – and that business-style innovation offers the best chance of improving democratic processes. With trust in entrepreneurs outpacing that of other civic leaders, Ballou-Aares notes, corporate activism isn’t stepping out of your place; it's embracing both responsibility and opportunity.

Read a transcript of this episode at https://mastersofscale.com

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In recent months, business leaders have been pressed to take public positions on politics in ways they never have before. That's good for business and good for democracy, says Daniella Ballou-Aares, co-founder and CEO of the Leadership Now Project. She argues that even businesses that don’t lobby are key players in building our communities of the future – and that business-style innovation offers the best chance of improving democratic processes. With trust in entrepreneurs outpacing that of other civic leaders, Ballou-Aares notes, corporate activism isn’t stepping out of your place; it's embracing both responsibility and opportunity.

Read a transcript of this episode at https://mastersofscale.com

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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From Pixar to Marvel to Lucasfilm, Disney's Bob Iger defied expectations, acquiring world-renowned brands and meshing them seamlessly with the House of Mouse. In Part 2 of our epic conversation with Iger – Disney's executive chair and former CEO – we delve into the next phase of the process, how he helped build a diverse, sustainable ecosystem for Disney companies in the China market, and how all the lessons learned played out in the massive acquisition of 20th Century Fox.

Read a transcript of this episode at https://mastersofscale.com

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From Pixar to Marvel to Lucasfilm, Disney's Bob Iger defied expectations, acquiring world-renowned brands and meshing them seamlessly with the House of Mouse. In Part 2 of our epic conversation with Iger – Disney's executive chair and former CEO – we delve into the next phase of the process, how he helped build a diverse, sustainable ecosystem for Disney companies in the China market, and how all the lessons learned played out in the massive acquisition of 20th Century Fox.

Read a transcript of this episode at https://mastersofscale.com

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Headlines last April predicted death for Airbnb. How could it survive a pandemic that stopped their core business cold? As the business cratered (in 8 weeks, they lost 80% of revenue), CEO Brian Chesky realized: It was a moment to step back, rethink and do more than anyone expected. So after putting a planned IPO on hold, he and his team started planning Airbnb's "illogical rebound." In this special Rapid Response interview with Bob Safian, Brian shares candid, never-before-heard stories about the advice he got from Barack Obama, and about the eye-popping December 2020 IPO at a valuation that left even him speechless. He speaks truthfully about the uncertainty, the anxiety, and the loneliness entrepreneurs are feeling as they fight for the future of their teams, their companies, and their vision.

Read a transcript of this episode at https://mastersofscale.com

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Headlines last April predicted death for Airbnb. How could it survive a pandemic that stopped their core business cold? As the business cratered (in 8 weeks, they lost 80% of revenue), CEO Brian Chesky realized: It was a moment to step back, rethink and do more than anyone expected. So after putting a planned IPO on hold, he and his team started planning Airbnb's "illogical rebound." In this special Rapid Response interview with Bob Safian, Brian shares candid, never-before-heard stories about the advice he got from Barack Obama, and about the eye-popping December 2020 IPO at a valuation that left even him speechless. He speaks truthfully about the uncertainty, the anxiety, and the loneliness entrepreneurs are feeling as they fight for the future of their teams, their companies, and their vision.

Read a transcript of this episode at https://mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter at https://mastersofscale.com/subscribe

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Published 2021-03-09

Tyra Banks: Personal brand power

42 min
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To succeed in the modern business environment, you need to strut your stuff: to cultivate a personal brand that supports career growth. No one represents this better than Tyra Banks. As a model, a producer, and an entrepreneur, Tyra has forged a personal brand that has enabled her to make multiple pivots, building fame, wealth, and meaningful impact on the issues that matter most to her. Startups can come and go, and so can employers. In our very uncertain landscape, the thing that remains constant is YOU: how you solve problems, how you learn from mistakes, how you build networks and relationships. And what you stand for. At its core a personal brand is a promise to a solution – and everyone, from your customers to your investors to your extended network, will want a clear and compelling picture of who you are and what you bring to the table. Cameo appearance: Andy Cunningham (Cunningham Collective).

Read a transcript of this episode at https://mastersofscale.com

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To succeed in the modern business environment, you need to strut your stuff: to cultivate a personal brand that supports career growth. No one represents this better than Tyra Banks. As a model, a producer, and an entrepreneur, Tyra has forged a personal brand that has enabled her to make multiple pivots, building fame, wealth, and meaningful impact on the issues that matter most to her. Startups can come and go, and so can employers. In our very uncertain landscape, the thing that remains constant is YOU: how you solve problems, how you learn from mistakes, how you build networks and relationships. And what you stand for. At its core a personal brand is a promise to a solution – and everyone, from your customers to your investors to your extended network, will want a clear and compelling picture of who you are and what you bring to the table. Cameo appearance: Andy Cunningham (Cunningham Collective).

Read a transcript of this episode at https://mastersofscale.com

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How does a start-up geared to healthcare workers balance giving back during Covid with the desire for growth? FIGS, an emerging lifestyle brand for medical professionals that built its name around premium scrubs, faced key choices amid the pandemic. Co-founder and co-CEO Heather Hasson explains why a commitment to offering free PPE, isolation gowns, and more supported both FIGS's mission and its community. Shifting supply lines, leaning into a robust e-commerce system, and expanding internationally in response to demand, the FIGS team used the moment to reinforce their relationship with their customers – and saw annual revenue climb past $250 million. Hasson likens medical professionals to star athletes, under high pressure for hours on end, with huge stakes in the balance. By treating them with special care, and championing their contributions, FIGS has built enviable brand allegiance among a community that, until Covid hit, was often overlooked.

Read a transcript of this episode at https://mastersofscale.com

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How does a start-up geared to healthcare workers balance giving back during Covid with the desire for growth? FIGS, an emerging lifestyle brand for medical professionals that built its name around premium scrubs, faced key choices amid the pandemic. Co-founder and co-CEO Heather Hasson explains why a commitment to offering free PPE, isolation gowns, and more supported both FIGS's mission and its community. Shifting supply lines, leaning into a robust e-commerce system, and expanding internationally in response to demand, the FIGS team used the moment to reinforce their relationship with their customers – and saw annual revenue climb past $250 million. Hasson likens medical professionals to star athletes, under high pressure for hours on end, with huge stakes in the balance. By treating them with special care, and championing their contributions, FIGS has built enviable brand allegiance among a community that, until Covid hit, was often overlooked.

Read a transcript of this episode at https://mastersofscale.com

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For any distinctive brand or business, it can be a challenge to expand reach without diluting what makes you special. No one has a keener understanding of this issue than Bob Iger, executive chair and former CEO of the Walt Disney Company. In this special two-part episode, Iger takes us through how he supercharged the House of Mouse while acquiring Pixar, Marvel, Lucasfilm, and 21st Century Fox. The trick, he explains, is setting up a diverse ecosystem that preserves the culture, methods, and core talent of both old parts and new parts – and fitting them together in ways that make everyone more successful.

Read a transcript of this episode at https://mastersofscale.com

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For any distinctive brand or business, it can be a challenge to expand reach without diluting what makes you special. No one has a keener understanding of this issue than Bob Iger, executive chair and former CEO of the Walt Disney Company. In this special two-part episode, Iger takes us through how he supercharged the House of Mouse while acquiring Pixar, Marvel, Lucasfilm, and 21st Century Fox. The trick, he explains, is setting up a diverse ecosystem that preserves the culture, methods, and core talent of both old parts and new parts – and fitting them together in ways that make everyone more successful.

Read a transcript of this episode at https://mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter at https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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When he became CEO on the eve of the pandemic, Nike's John Donahoe starting game plan revolved around listening and being out in the marketplace. But when lockdowns began rolling through, he quickly adjusted, assuming what he calls a "wartime" approach to leadership. Donahoe's view is that top-down stewardship matters now more than ever. To not only survive the pandemic but come out in a stronger position, he is leaning into the brand’s legacy, his team’s strengths, and booming direct-to-consumer digital engagement. He's also tapped an innovation pipeline that's helped Nike release a new product every two weeks. The world needs sport to bring people together, Donahoe says, and Nike is at the center of that. Doubling down on that mission, he says, drives passion from both consumers and employees, pushing forward a message of hope and unity.

Read a transcript of this episode at https://mastersofscale.com

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When he became CEO on the eve of the pandemic, Nike's John Donahoe starting game plan revolved around listening and being out in the marketplace. But when lockdowns began rolling through, he quickly adjusted, assuming what he calls a "wartime" approach to leadership. Donahoe's view is that top-down stewardship matters now more than ever. To not only survive the pandemic but come out in a stronger position, he is leaning into the brand’s legacy, his team’s strengths, and booming direct-to-consumer digital engagement. He's also tapped an innovation pipeline that's helped Nike release a new product every two weeks. The world needs sport to bring people together, Donahoe says, and Nike is at the center of that. Doubling down on that mission, he says, drives passion from both consumers and employees, pushing forward a message of hope and unity.

Read a transcript of this episode at https://mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter at https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Successful daredevils aren't really winging it, even if it looks that way from the outside. They have a method. No one knows this better – or does this better – than Sir Richard Branson, founder of the Virgin Group. Sir Richard has been willing to take death-defying entrepreneurial leaps again and again, into new markets and industries, establishing himself as one of the most prolific and successful founders ever. You can't help but marvel at his bias to action: his eagerness to ask “What if?” and then follow up those fanciful thoughts with bold and decisive steps forward. You don't have to be born with Sir Richard’s bravado to cultivate a bias to action. Sir Richard shares how you too can learn to take the right leaps, in the right moments, to generate outsize opportunities.

Read a transcript of this episode at https://mastersofscale.com

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Successful daredevils aren't really winging it, even if it looks that way from the outside. They have a method. No one knows this better – or does this better – than Sir Richard Branson, founder of the Virgin Group. Sir Richard has been willing to take death-defying entrepreneurial leaps again and again, into new markets and industries, establishing himself as one of the most prolific and successful founders ever. You can't help but marvel at his bias to action: his eagerness to ask “What if?” and then follow up those fanciful thoughts with bold and decisive steps forward. You don't have to be born with Sir Richard’s bravado to cultivate a bias to action. Sir Richard shares how you too can learn to take the right leaps, in the right moments, to generate outsize opportunities.

Read a transcript of this episode at https://mastersofscale.com

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Published 2021-02-19

A taste of Masters of Scale Season 8

2 min
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Our all-new season of Masters of Scale features iconic leaders and rising stars of scale companies. This season, Reid Hoffman trades theories with Disney CEO Bob Iger, model/mogul Tyra Banks, investor Mark Cuban, Houzz founder Adi Tatarko, Beyond Meat founder Ethan Brown, Sir Richard Branson – and many more. Plus, we’ve got Live episodes, your favorite Strategy Sessions, and a few surprises in store. Join us!   

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Our all-new season of Masters of Scale features iconic leaders and rising stars of scale companies. This season, Reid Hoffman trades theories with Disney CEO Bob Iger, model/mogul Tyra Banks, investor Mark Cuban, Houzz founder Adi Tatarko, Beyond Meat founder Ethan Brown, Sir Richard Branson – and many more. Plus, we’ve got Live episodes, your favorite Strategy Sessions, and a few surprises in store. Join us!   

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Maintaining high performance in business has become harder than ever, between health challenges, economic obstacles, and political uncertainty. But we all still work to win. Jerry Stackhouse, coach of the Vanderbilt University men’s basketball team and former NBA all-star, is focused on winning – in the near-term, and the long term. His experience offers a compelling parable for every business leader these days. With Covid-19, his team has faced cancellations, testing protocols, and a pandemic reality of isolation and empty arenas. Coach Stackhouse is balancing the high stakes of health, racial equity, and media scrutiny with the quest for performance. Leading a team has never been more difficult, or more important.

Read a transcript of this episode at https://mastersofscale.com

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Maintaining high performance in business has become harder than ever, between health challenges, economic obstacles, and political uncertainty. But we all still work to win. Jerry Stackhouse, coach of the Vanderbilt University men’s basketball team and former NBA all-star, is focused on winning – in the near-term, and the long term. His experience offers a compelling parable for every business leader these days. With Covid-19, his team has faced cancellations, testing protocols, and a pandemic reality of isolation and empty arenas. Coach Stackhouse is balancing the high stakes of health, racial equity, and media scrutiny with the quest for performance. Leading a team has never been more difficult, or more important.

Read a transcript of this episode at https://mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter at https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Call him the unofficial U.S. ambassador to Silicon Valley. As director of the Defense Innovation Unit within the U.S. Department of Defense, Mike Brown is tasked with bridging the gap between technology innovators and the U.S. government. Formerly CEO of Symantec, Brown knows the significant opportunity public-private partnerships can offer entrepreneurs – if structured for speed not bureaucracy – and he's been setting up new ones at a rapid clip. He also knows the intense need to keep the U.S. government on the leading edge of tech, for cost reasons and competitive ones. Brown has a keen eye on China’s tech-and-government efforts, and the potential impact on U.S. companies and U.S. national security. Bringing the best of commercial tech into the government, Brown says, isn’t just a nice to have but a need to have.

Read a transcript of this episode at https://mastersofscale.com

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Call him the unofficial U.S. ambassador to Silicon Valley. As director of the Defense Innovation Unit within the U.S. Department of Defense, Mike Brown is tasked with bridging the gap between technology innovators and the U.S. government. Formerly CEO of Symantec, Brown knows the significant opportunity public-private partnerships can offer entrepreneurs – if structured for speed not bureaucracy – and he's been setting up new ones at a rapid clip. He also knows the intense need to keep the U.S. government on the leading edge of tech, for cost reasons and competitive ones. Brown has a keen eye on China’s tech-and-government efforts, and the potential impact on U.S. companies and U.S. national security. Bringing the best of commercial tech into the government, Brown says, isn’t just a nice to have but a need to have.

Read a transcript of this episode at https://mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter at https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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The pandemic era has ushered in a new wave of food insecurity, with some 50 millions Americans hungry for food aid. How could Feeding America, a nationwide network of food banks, meet the moment? CEO Claire Babineaux-Fontenot describes the immense challenge: volunteers unavailable, mass-distribution centers untenable, resources unreliable. But with one in six Americans in need (one in four kids), she leaned on Feeding America's assets in new ways, empowering local chapters, collecting data, accelerating tech, and continually reassessing logistics to meet developing needs – a lesson all entrepreneurs can learn from. And landing a $100 million gift from Jeff Bezos didn't hurt either!

Read a transcript of this episode at https://mastersofscale.com

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The pandemic era has ushered in a new wave of food insecurity, with some 50 millions Americans hungry for food aid. How could Feeding America, a nationwide network of food banks, meet the moment? CEO Claire Babineaux-Fontenot describes the immense challenge: volunteers unavailable, mass-distribution centers untenable, resources unreliable. But with one in six Americans in need (one in four kids), she leaned on Feeding America's assets in new ways, empowering local chapters, collecting data, accelerating tech, and continually reassessing logistics to meet developing needs – a lesson all entrepreneurs can learn from. And landing a $100 million gift from Jeff Bezos didn't hurt either!

Read a transcript of this episode at https://mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter at https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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How do you build expertise in new tech like quantum, crypto and AI? How much attention should you be paying to the stock market right now? How do you keep your company's culture fresh if you don't have an influx of fresh talent? Host Reid Hoffman and editor-at-large Bob Safian dig into the most-often-whispered questions of entrepreneurs right now – questions that are both of the moment and timeless. Plus: Would Reid ever go on Shark Tank?

Read a transcript of Strategy Session 6 at https://mastersofscale.com

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How do you build expertise in new tech like quantum, crypto and AI? How much attention should you be paying to the stock market right now? How do you keep your company's culture fresh if you don't have an influx of fresh talent? Host Reid Hoffman and editor-at-large Bob Safian dig into the most-often-whispered questions of entrepreneurs right now – questions that are both of the moment and timeless. Plus: Would Reid ever go on Shark Tank?

Read a transcript of Strategy Session 6 at https://mastersofscale.com

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As we grapple with pandemic-charged change in business and as a society, we’ve become more fractured, more divisive, and more vulnerable. Adam Grant, best-selling author and professor at the Wharton School, argues that recognizing what we don't know is the key step on the road to insight, competitive advantage, and community peace. In his new book, "Think Again," Grant illuminates why taking a fresh look at our assumptions, about others and about ourselves, is such a powerful tool. His in-the-trenches research – from Silicon Valley's halls of power to the beliefs of anti-vaxxers – provides actionable advice for all of us.

Read a transcript of this episode at https://mastersofscale.com

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As we grapple with pandemic-charged change in business and as a society, we’ve become more fractured, more divisive, and more vulnerable. Adam Grant, best-selling author and professor at the Wharton School, argues that recognizing what we don't know is the key step on the road to insight, competitive advantage, and community peace. In his new book, "Think Again," Grant illuminates why taking a fresh look at our assumptions, about others and about ourselves, is such a powerful tool. His in-the-trenches research – from Silicon Valley's halls of power to the beliefs of anti-vaxxers – provides actionable advice for all of us.

Read a transcript of this episode at https://mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter at https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Great entrepreneurs aren't just product obsessed; they're impact obsessed. Rana el Kaliouby, co-founder and CEO of Affectiva, has spent most of her career thinking about how to project – and steward – the possible uses of artificial intelligence. Affectiva uses AI to read people's emotional states, but Rana won't put her software to work for just anyone. She's walking a fine line between thoughtfully nurturing her idea and being a cranky custodian: potentially throttling the scale of her business. It's a risk she's willing to take. She understands that entrepreneurship isn't just about providing a product or service that people love, or creating jobs; it's about asking: "Am I making a net contribution to society – not just right now, but for future generations?"

Read a transcript of this episode at https://mastersofscale.com

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Great entrepreneurs aren't just product obsessed; they're impact obsessed. Rana el Kaliouby, co-founder and CEO of Affectiva, has spent most of her career thinking about how to project – and steward – the possible uses of artificial intelligence. Affectiva uses AI to read people's emotional states, but Rana won't put her software to work for just anyone. She's walking a fine line between thoughtfully nurturing her idea and being a cranky custodian: potentially throttling the scale of her business. It's a risk she's willing to take. She understands that entrepreneurship isn't just about providing a product or service that people love, or creating jobs; it's about asking: "Am I making a net contribution to society – not just right now, but for future generations?"

Read a transcript of this episode at https://mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter at https://mastersofscale.com/subscribe

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Expectations for solar are high under a Biden administration, says Lynn Jurich, CEO of the solar power company Sunrun. While Sunrun's stock price has quadrupled in the past year, Jurich faces not only high-profile competition but the complexities of a new-style energy utility and the vagaries of politics and policy in the most partisan environment in generations. Her touchstone – in a key lesson for entrepreneurs – is to focus on long-term trends that she believes are favorable. In the teeth of the pandemic, she spent $3 billion to buy up one of the other key industry players, doubling down on her commitment, and extending a scale advantage. From Sunrun's internal culture to the undulating energy marketplace, Jurich is both pivoting in search of opportunity and holding fast to central principles.

Read a transcript of this episode at https://mastersofscale.com

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Expectations for solar are high under a Biden administration, says Lynn Jurich, CEO of the solar power company Sunrun. While Sunrun's stock price has quadrupled in the past year, Jurich faces not only high-profile competition but the complexities of a new-style energy utility and the vagaries of politics and policy in the most partisan environment in generations. Her touchstone – in a key lesson for entrepreneurs – is to focus on long-term trends that she believes are favorable. In the teeth of the pandemic, she spent $3 billion to buy up one of the other key industry players, doubling down on her commitment, and extending a scale advantage. From Sunrun's internal culture to the undulating energy marketplace, Jurich is both pivoting in search of opportunity and holding fast to central principles.

Read a transcript of this episode at https://mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter at https://mastersofscale.com/subscribe

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Published 2021-01-26

How to master your emotions, w/Sam Harris

33 min
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The biggest challenge for founders often isn’t winning the strategic game – it’s winning the mental game. For a master class in mastering your emotions, we turn to Sam Harris, author, neuroscientist, and philosopher. His podcast “Making Sense,” his app “Waking Up,” and his many books have drawn a devoted following among entrepreneurs in Silicon Valley and beyond. Leadership experts often talk about the importance of adding new skills to your metaphorical toolbox, but less attention is paid to the actual toolbox itself: your mind. Sam shares how you can manage your own emotions, and master your own runaway thoughts, to not only make it through the entrepreneurial journey but learn more, and scale faster along the way.

Read a transcript of this episode at https://mastersofscale.com

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The biggest challenge for founders often isn’t winning the strategic game – it’s winning the mental game. For a master class in mastering your emotions, we turn to Sam Harris, author, neuroscientist, and philosopher. His podcast “Making Sense,” his app “Waking Up,” and his many books have drawn a devoted following among entrepreneurs in Silicon Valley and beyond. Leadership experts often talk about the importance of adding new skills to your metaphorical toolbox, but less attention is paid to the actual toolbox itself: your mind. Sam shares how you can manage your own emotions, and master your own runaway thoughts, to not only make it through the entrepreneurial journey but learn more, and scale faster along the way.

Read a transcript of this episode at https://mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter at https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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