We Are For Good Podcast - The Podcast for Nonprofits

Meet Evan. As the Stand Together Foundation Executive Director, he leads the charge on building replicable frameworks that disrupt, empower and accelerate doing good in the world. And he’s brought an entirely new playbook to the convo of compensating nonprofits - and compensating them big-time - and we want you to have it. We’ve all heard the phrase “I won’t make a lot in nonprofit, but I love having a career with meaning.” NO MORE. Tune in to get the frameworks, negotiation tips and script to help you build a strong case for better pay. Those who pour into others should be incentivized for their work - not handed scraps. Let’s elevate and equalize!

EPISODE HIGHLIGHTS

• Evan’s story and journey to where he is today (2:45)
• The equity problem in the sector and what Evan is seeing (6:00)
• Historical and current narratives about the nonprofit sector (9:00)
• How we pay people as individuals and incentivize around top performance (17:00)
• Advice for fundraisers: negotiating salaries and benefits (29:00)
• Evan’s advice for small organizations (39:00)
•  Evan’s One Good Thing: Think of the empowerment movement. (42:00)

For more information and episode details visit: www.weareforgood.com/episode/270

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

Join Jon + Becky for this Friday's episode alongside a panel of legit experts on Building Better Boards. We talk about creating active boards comprised of diverse voices, lived experiences, and representing the population of people served by the mission. Special thanks to Virtuous for convening this discussion with our panel experts: Skyler Badenoch (Hope for Haiti), Sabrina Walker Hernandez (Saving World Hope), Jazmin Chavez (Hispanics in Philanthropy) and Tammy Tibbetts (She's the First) 👊 

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Maggie. After spending her childhood serving in soup kitchens, she felt an awakening to bring more than a meal to those who were hungry - she wanted to bring dignity, civility and friendship too. Thus, A Place at the Table was born - Raleigh's first pay-what-you-can nonprofit cafe. She's reimagining a way to feed those in need and baking equity and community into the equation. Swoon🥰👏
 

EPISODE HIGHLIGHTS

• Maggie’s story and journey to where she is today (4:00)
• Meet the mission: A Place at the Table (11:00)
• A Place at the Table’s unique “pay what you can” model and why it is working (19:00)
• What Maggie has learned along the way of starting a nonprofit and about dignity (20:00)
• A powerful story of when she witnessed community at this organization (23:00)
• Funding this dream and partnering with the community (27:00)
• Dreams for A Place at the Table (29:00)
• A powerful moment of philanthropy in Maggie’s life (31:00)
• Maggie’s One Good Thing: Ask for help and celebrate everything. (33:00)

For more information and episode details visit: www.weareforgood.com/episode/268

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.

Learn more about their solutions for nonprofits at feathr.co

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Olivia. She's been on a lifelong quest to create community-based workplace cultures that fuel good while helping the bottom line. And now that company PagerDuty, a real-time impact response platform, is driving the effort of societal benefits through business and its employees. As social impact and philanthropy are becoming more important in attracting top talent, Olivia explains how connecting social impact to success is game-changing.

💡Learn:

• Shifting & redistributing power: centering partnership models and programs around equity and trust-based/participatory philanthropy practices
• PagerDuty's approach to social impact
• Current landscape of social impact right now + how can people formulate that business case

EPISODE HIGHLIGHTS

• Olivia’s story and journey to where she is today (3:30)
• Overview of PagerDuty and their social impact initiatives (13:00)
• Shifting our mindset around social impact (15:00)
• Key indicators of when a company is ready to implement a social impact program (21:00)
• The current landscape of social impact + how can people formulate that business case (26:00)
• Focusing on deeper partnerships and unrestricted capital vs. transactional gifts and event sponsorships (31:00)
• What an ideal partnership looks like (39:00)
• A powerful moment of philanthropy in Olivia’s life (43:00)
• Olivia’s One Good Thing: Lead with your full selves, your voice, your values, and lift up others. (46:00)

For more information and episode details visit: weareforgood.com/episode/267

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.

Learn more about their solutions for nonprofits at feathr.co

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

Join Jon + Becky for this Friday's episode where they talk with a Varsity Team of experts on Building Better Culture. We talk through what modern nonprofit culture should encompass, how leaders can better shape vibrant cultures, why the term "culture fit" is damaging, and a host of other topics. Special thanks to Virtuous for convening us all and for our panel experts: Sara Cunningham (Free Mom Hugs), Lawanna Kimbro (Stardust Fund), Ted Vaughn (Historic Agency) & Aila Malik (Venture Leadership Consulting)👊

EPISODE HIGHLIGHTS

• Tone setting and why culture is an incredibly important topic right now (3:45)
• The phrase “cultural fit” and what the problem is with it (5:00)
• How leaders can intentionally help shape culture today (9:00)
  • 1. Check yourself as a leader and do the work.
  • 2. Create transparency and clarity within your organizations.
  • 3. Make time to build connection with each other.
  • 4. Look at your rituals as an organization.
• Navigating unhealthy cultures within our organizations (21:00)
• Rethinking our definition of what conflict is (25:00)
• Prioritizing mental health within our cultures (31:00)
• The more senior you are in the organization you lead, the more culture shaping you do more than your specific skill competency ability (40:00)
• Lawanna’s One Good Thing: Something being unprecedented doesn't mean it's impossible. (41:00)
• Aila’s One Good Thing: Get very clear with yourself. Have your own personal vision on this world so that your work is simply in alignment to that. (42:00)
• Ted’s One Good Thing: Culture is a tension to manage. It's not a problem to solve. (43:00)
• Sara’s One Good Thing: Focus on the joy. (44:00)

For more information and episode details visit: www.weareforgood.com/episode/265

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.

Learn more about their solutions for nonprofits at feathr.co

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Jeff. You know we love a dynamic convo with disruptors-for-good, and Jeff is taking his corporate branding knowledge and applying it to our nonprofit missions. This Founder and Chief Strategy Officer of Questus, one of the country's leading digital advertising agencies, makes a passionate case that nonprofits can learn from the consumer journeys of powerhouse brands, and he's bringing the playbook to apply to donor journeys. Holla! 🙌
 

EPISODE HIGHLIGHTS

• Jeff’s story and journey to where he is today (4:00)
• What nonprofits can learn from some of the biggest brands in our world (11:30)
• What can we learn from some of these powerhouse brands and their consumer journeys (14:00)
• Emotional intelligence and self awareness (19:00)
• Ethical storytelling (25:00)
• Moving from just interrupting to this idea of empowerment through your marketing and advertising (32:00)
• Jeff’s new book: EXPONENTIAL: Transform Your Brand by Empowering Instead of Interrupting (34:00)
• Steps and tactics that people can employ to embrace this ethos of empowering instead of interrupting (35:00)
• Storytelling Pro Tip: The Three Act Structure (44:00)
• A powerful moment of philanthropy in Jeff’s Life (46:00)
• Jeff’s One Good Thing: Win the morning, win the day. (49:00)

For more information and episode details visit: www.weareforgood.com/episode/265

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.

Learn more about their solutions for nonprofits at feathr.co

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Prisca. This corporate diversity expert and advocate for global women’s issues is passionate about chasing equality. Her lifelong quest to bring equity to the world led her to the newly formed The Asian American Foundation. Join us as we talk about the longstanding lack of investment and resources provided to Asian Americans and Pacific Islanders communities and why TAAF is creating an irrevocable sense of belonging for its 23 million U.S. citizens.

💡Learn:

• The mission of The Asian American Foundation
• TAAF’s Investments in Anti-Hate, Education, and Data (& Culture Narrative)
• Committing $1 billion to the AAPI Giving Challenge
• How we can become allies during this time of hate crime targeting our Asian American friends

EPISODE HIGHLIGHTS

• Prisca’s story and journey to where she is today (3:21)
• Overview of The Asian American Foundation (16:00)
• Overview of TAAF’s flagship programs (21:00)
• How to be mobilized to move this conversation forward (25:00)
• Community is everything - Prisca’s philosophy behind partnerships (27:00)
• A powerful moment of philanthropy in Prisca’s life (31:00)
• Prisca’s One Good Thing: You are much more powerful than you realize. (33:00)

For more information and episode details visit: www.weareforgood.com/episode/264

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.

Learn more about their solutions for nonprofits at feathr.co

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

Jon + Becky are hosting a special #AMA (Ask Me Anything) style convo on Friday's episode, and this week's topicis Staffing Up During the Great Resignation. Where to hire? Which roles to hire? And how do allow staff to be in their zone of genius - not wearing all the hats? We love adding your voice to the podcast! So drop us an email, DM or (best option🤩👉) leave us a voice memo and we'll play your question on-air🎙

EPISODE HIGHLIGHTS

• Leave us a voicemail! (1:00)
• Tone setting and scarcity mindset (3:30)
• The Great Resignation (5:00)
  • Listen: 192. The Great Resignation is Here. How to Leverage it as The Great Opportunity - Sally Bryant
• Are you asking the right questions? (9:00)
  • What are your short-term and long-term goals?
  • What role is most critical?
• Key steps to making the right nonprofit hire (9:50)
• Pro Tips (23:00)
  • “‘Cultural Fit’ is just a container for the prejudices that we hold around who we think belongs.” - Kishshana Palmer 

For more information and episode details visit: www.weareforgood.com/episode/263

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.

Learn more about their solutions for nonprofits at feathr.co

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Sixto. He's been advocating for change at the intersection of child welfare and advanced technology since the age of 16. His lived experience in foster care fuels his passion for shifting system policy and practice through the use of technology, data & unyielding compassion. This Founder and CEO of Think of Us is directing this progressive nonprofit to end institutional placements and reform our foster care system by listening, gathering & activating.

EPISODE HIGHLIGHTS

• Sixto’s story and journey to where he is today (3:00)
• Prioritizing kinship care in the system (10:00)
• Overview of Think of Us (14:00)
• Leveraging research and amassing a huge database to make the change happen (18:00)
• Shifting the power dynamics in the child welfare system (24:00)
• Check for Us Initiative (28:00)
• A powerful moment of philanthropy in Sixto’s life (36:00)
• Sixto’s One Good Thing: Stay in joy. (40:00)

For more information and episode details visit: www.weareforgood.com/episode/262

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.

Learn more about their solutions for nonprofits at feathr.co

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Abby. She’s a social entrepreneur and founder of Global Citizen Year, an organization reimagining the transition into adulthood by facilitating a yearlong immersion experience abroad for high school graduates. By equipping young leaders with empathy, agency & a global perspective, they’re changing the inputs into higher education in order to dramatically improve the outcomes of the world. Our minds were officially blown (in a great way!)🤯🌏👏

💡Learn:

• The current leadership crisis
• Why good leaders need unrestricted capital to try stuff
• Partnership & approach ideas to co-leadership
• The mission of Global Citizen Year

EPISODE HIGHLIGHTS

• Abby’s story and journey to where she is today (2:30)
• The current leadership crisis (5:30)
• Abby’s first international experience (11:00)
• Overview of Global Citizen Year (13:00)
• Story of a Program Alumni (20:00)
• Co-leadership Approach (23:00)
• The story of Global Citizen Year’s $12M grant from MacKenzie Scott and Dan Jewett, the largest gift in the organization’s history (32:00)
• A powerful moment of philanthropy (35:00)
• Abby’s One Good Thing: If the path is clear, you’re on someone else’s. (37:00)

For more information and episode details visit: www.weareforgood.com/episode/261

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.

Learn more about their solutions for nonprofits at feathr.co

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

Join Jon and Becky and special guest, Mallory Erickson, for this special #AMA (Ask Me Anything) style convo on Friday's episode covering the much debated topic: The Nonprofit Overhead Myth. We're covering historical narratives, power dynamics, how to work with leaders who stymie innovation, how to begin socializing this convo with funders, and how to move from inspiration to action. Join our #AMA convos! Drop us an email, DM or (best option🤩👉) leave us a voice memo, and we'll play your question on-air🎙

EPISODE HIGHLIGHTS

• Leave us a voicemail! (4:00)
• The myth of overhead (8:00)
• How our mindsets as fundraisers have been affected by this narrative (9:00)
• Overhead ratios (12:00)
• Organizational leadership (19:00)
• The science of influence (29:00)
• Starting this conversation with funders (31:00)
  • What The Fundraising Episode 26: You Have More Influence Than You Think (For Fundraisers and Funders)
• How to respond to funders when they refer to nonprofit rankings, organizations and associations that track nonprofits (37:00)
• Pro Tips and how to move from inspiration to activation (40:00)

For more information and episode details visit: www.weareforgood.com/episode/260

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.

Learn more about their solutions for nonprofits at feathr.co

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Jordana. This nonprofit marketer is helping you create a marketing plan for the "off-season" between campaigns or events AND sweetening the deal by outlining steps to craft your organization's story. Tune in for messaging guidelines and building a brand voice from one of our favorite mission-based marketers🎧

EPISODE HIGHLIGHTS

• Jordana’s story and journey to where she is today (4:00)
• Where to start when you're trying to create messaging for organizations (6:00)
• Brand voice and the importance of the way you choose your words (22:00)
• Key steps to building a marketing plan for the off season (28:00)
• Jordana’s lessons learned throughout her nonprofit marketing career (34:00)
• A powerful moment of philanthropy in Jordana’s life (36:00)
• Jordana’s One Good Thing: Keep learning. (40:00)

For more information and episode details visit: www.weareforgood.com/episode/259

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.

Learn more about their solutions for nonprofits at feathr.co

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Casey. You asked how to help our Ukrainian friends, so we went straight to the mothership of humanitarian relief for an epic chat with UNICEF. Casey's breaking down the org's scope, programs and how they're helping Ukrainian kids right now - and they need our help, Do Gooders🤝 She's also sharing details about the next generation of UNICEF global activists, donors and rabid fans with UNICEF NextGen, who are community volunteers raising money and moving mountains to help kids feel safe and live vibrantly.

EPISODE HIGHLIGHTS

• Casey’s story and journey to where she is today (4:22)
• Overview of UNICEF and their scope of work (5:00)
• How is UNICEF providing aid to children and their families, specifically right now in Ukraine (11:00)
• UNICEF USA Next Gen (18:00)
• Millennial engagement in philanthropy is focused on poly capital (25:00)
• Leadership team across across 9 countries (27:00)
• Getting activated with UNICEF’s programs (30:00)
• How UNICEF Next Gen has responded to the crisis in Ukraine and the many crises around the world (33:00)
• A powerful moment of philanthropy in Casey’s life (43:00)
• Casey’s One Good Thing (45:00)

For more information and episode details visit: www.weareforgood.com/episode/258

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Slingshot Group
Our friends over at Slingshot Group partner with nonprofits to recruit and hire great leaders, build remarkable teams, and unleash your mission’s potential.

You know we talk often about how much your organization’s culture matters especially today -  in being not just being a place that attracts talent - but also becomes a magnet to connect donors to your mission. Slingshot Group is the organization we trust to help you do just that. 

It’s so much more than a staffing and executive search firm. Slingshot Group goes deep and gets to know your culture so they can help you find the leaders and staff who will help take your mission to the next level.

Sound like Slingshot Group might be a fit for your organization? Learn more at slingshotgroup.org.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

Jon + Becky are hosting a special #AMA (Ask Me Anything) style convo on Friday's episode, and this week's topic is Marketing. So drop us an email, DM or (best option🤩👉) leave us a voice memo and we'll play your question on-air🎙 We want to know that burning questions or roadblocks are plaguing you about your website, or maybe how to flex a hybrid event, how to build a new donor engagement plans or innovative ways to leverage crowdfunding. We're ready. Put us in, coach!

EPISODE HIGHLIGHTS

• Tone setting (1:00)
• We want your voice to be part of these conversations: (2:00)
  • We Are For Good Podcast Voicemail - leave us a question!
  • We Are For Good Community
• Marketers disguised as fundraisers (3:00)
• Back to Basics: Nonprofit Marketing (4:00)
• A starting place for building your nonprofit marketing (7:30)
• Brand identity + launching a new visual identity (10:00)
• Telling your story externally and with confidence (16:00)
• Building your social media strategy (24:00)

For more information and episode details visit: www.weareforgood.com/episode/256

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.

Learn more about their solutions for nonprofits at feathr.co

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Jeannie. She left the corporate world after leading Fortune 500 retailers including Gap Inc, Michaels, Talbot's, and Signet Jewelers to create a business that was more than just fast fashion. Gifting Brands was born out of a passion for helping women, children, and families in need with an innovative solution to an ongoing problem in the fashion world — what to do with excess inventory.
 

EPISODE HIGHLIGHTS

• Jeannie’s story and journey to where she is today (3:30)
• Overview of Gifting Brands (7:00)
• The charities Gifting Brands are supporting (11:00)
• Inventory philanthropy model: a 3 sided marketplace (15:00)
  • We partner with brands
  • We partner with consumers
  • We give back to charities
• Jeannie’s dreams for Gifting Brands (18:00)
• Scaling Gifting Brands and what is next (19:00)
• Nonprofit startups: lessons learned so far starting her organization (22:00)
• A powerful moment of philanthropy in Jeannie’s life (27:00)
• Jeannie’s One Good Thing: Be bold, take risks, and make a difference. and Everyone is a philanthropist. (31:00)

For more information and episode details visit: www.weareforgood.com/episode/256

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.

Learn more about their solutions for nonprofits at feathr.co

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Lindsay. She's on a mission to help mission-driven orgs achieve financial sustainability and growth through marketing AND she's teaching how to do it with empathy and efficiency. We're unpacking a mini masterclass walking through the essentials needed for your marketing plan, and where to start today. 

💡Learn:

• Building a marketing plan that's smart, strategic & sustainable
• Breakdown of essential marketing assets all orgs need
• How to measure and evaluate your marketing
• Creating actionable brand pillars

EPISODE HIGHLIGHTS

• Lindsay’s story and journey to where she is today (2:00)
• Achieving financial sustainability and growth through marketing (6:00)
• What Lindsay has learned from this framework and what has been surprising for clients (12:00)
• Where you can start today (17:00)
• What Lindsay has learned and how she has re-framed her mindset around marketing (20:00)
• Essential marketing assets organizations need and how we use them and use them well (23:00)
• Measuring and evaluating your marketing (29:00)
• A powerful moment of philanthropy in Lindsay’s life (34:00)
• Lindsay’s One Good Thing: Think about what you can give and not what you need. (35:00)

For more information and episode details visit: www.weareforgood.com/episode/255

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.

Learn more about their solutions for nonprofits at feathr.co

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

It's the final week of our Friday series Podcasting for Good, and we have loved every dorky second of teaching you what we've learned. This week we're talking about How You Can Nail a Podcast (or Any!) Interview. Your personal hype team is here to prep you for the interview and tips for showing up solidly. We’re sharing our playbook, frameworks, marketing plans and tools too. Join us!

EPISODE HIGHLIGHTS

• Prepping for your interview (2:00)
• Getting the right mindset before an interview (6:50)
• Messaging and developing the narrative for the interview (11:00)
• Nailing the interview (13:00)
• People remember details that are really nuanced (18:00)
• Addressing imposter syndrome (22:00)
• Our personal fears around podcasting and interviews (23:00)
• Stewardship + advice for what to do after the interview (29:00)
• One Good Thing: Speak to the head and the heart in an interview. (33:00)
• Pitch Challenge: submit your pitch for a chance to be highlighted during our annual “Community Week” in November! 
• We Podcast for Good: Sign up for our bootcamp to receive a pitch script, crafting the pitch worksheet, and more tools to help you implement! 

For more information and episode details visit: www.weareforgood.com/episode/254

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.

Learn more about their solutions for nonprofits at feathr.co

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Mike. He's brought the truth - direct mail is not dead! We're talking through some super progressive strategies to breathe new life into your direct mail campaigns, tie them to your digital engagement strategy and explore how all of it will tee up your monthly and legacy donors too. We're reimagining direct mail with innovation and equity - tune in🎧
 

EPISODE HIGHLIGHTS

• Mike’s story and journey to where he is today (3:30)
• The opportunity today with direct mail and direct marketing (6:00)
• Integrating direct mail into your development ecosystem (11:00)
• Thinking innovatively about how to leverage direct mail (14:00)
• Practical steps + what you can implement today (26:00)
• Case study of someone who has implemented this (30:00)
• A powerful moment of philanthropy in Mike’s life (39:00)
• Mike’s One Good Thing: It's better to be consistent, then to have persistence. (41:00)

For more information and episode details visit: www.weareforgood.com/episode/253

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.

Learn more about their solutions for nonprofits at feathr.co

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Justine & Fiona. They're leading the charge not only at Rihanna's Foundation, Clara Lionel Foundation (named after her grandparents😭💚), but also educating the world that climate disasters do not impact all communities equally. Tune in and hear how the foundation is using local people to solve problems in the Caribbean leading to climate resiliency - all supporting Rihanna's dream that her "philanthropy will be as big as my music and my fashion." 

EPISODE HIGHLIGHTS

• Justine’s story and journey to where she is today (4:00)
• Fiona’s story and journey to where she is today (5:30)
• The history and mission of Clara Lionel Foundation (8:00)
• CLF’s scope of work and their global footprint (11:00)
• Leveraging community based partnerships (12:30)
• CLF’s Climate Resilience Initiative (15:00)
• CLF’s climate justice work (18:00)
• What resilience looks like in tangible terms (18:40)
• A powerful moment of philanthropy in Fiona’s life (31:00)
• A powerful moment of philanthropy in Justine’s life (34:00)
• Fiona’s One Good Thing: Close the loop. (38:00)
• Justine’s One Good Thing: Nonprofits should be working to put themselves out of business. (38:53)
• Connect with CLF (41:00)

For more information and episode details visit: www.weareforgood.com/episode/252

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.

Learn more about their solutions for nonprofits at feathr.co

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

We've broken down why we think you should take the plunge, how to build a show, how to launch a podcast, and this week we're talking about How to Pitch to a Podcast for yourself or your organization. We’re sharing our entire playbook, frameworks, marketing plans and tools too. Join us!

EPISODE HIGHLIGHTS

• Growing your reach by being a guest on podcasts (3:00)
• How to pitch to a podcast: set your goal & do your homework (4:00)
• How to find podcasts to pitch to (7:00)
• The pitch (9:00)
• Examples of pitches we received and loved (15:00)
• What to do if you hear “no” (20:00)
• Pitch Challenge: submit your pitch for a chance to be highlighted during our annual “Community Week” in November! (21:00)
• We Podcast for Good: Sign up for our bootcamp to receive a pitch script, crafting the pitch worksheet, and more tools to help you implement! (
• One Good Thing: Share with the podcast about the gap in content you could speak on. 

For more information and episode details visit: www.weareforgood.com/episode/251

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.

Learn more about their solutions for nonprofits at feathr.co

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Charlie. She's on a mission to prevent a lost generation. This founder, techie, photographer, and creative dreamer followed her heart and passion until it landed in Syria, and she's never looked back. Her organization, Hello Future, is transforming the refugee youth experience from alone, stuck and forgotten to connected and empowered💪 If you have a heart for refugees or innocence caught amidst war - then this conversation will touch your heart.

💡LEARN:

• Founding story of Hello Future 
• Why greater digital literacy is needed globally 
• Org's innovative education model that's transforming the refugee youth experience 
• The current state & challenges of refugees around the world

EPISODE HIGHLIGHTS 

• Charlie’s story and journey to where she is today (2:47)
• Transitioning from the for profit sector to social impact (7:00)
• The founding story of Hello Future (12:00)
• An overview of the programs at Hello Future (14:00)
•  Current statistics regarding refugees around the world, education gaps, and challenges they are facing (16:00)
• Transforming the refugee youth experience from alone, stuck and forgotten to connected and empowered (22:00)
• Charlie’s dreams for Hello Future (27:00)
• A powerful story of philanthropy in Charlie’s life (29:00)
• Charlie’s One Good Thing: Give them a time and listen and also let them feel heard. (34:00)

For more information and episode details visit: www.weareforgood.com/episode/250

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
We’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! Join thousands of like-minded, forward thinking nonprofit leaders for two days of fresh insights, helpful workshops, and genuine conversations as we gather virtually from wherever you find yourself in the world. We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact. You may recognize some of our past podcast guests and favorite thought leaders too.

To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Nancy💗⚔️. She made a promise to her sister, and that promise set off one of philanthropy's most powerful movements you know and love today. She's the founder of Susan G. Komen for the Cure and dedicated her life to ridding the world of breast cancer in honor of her sister Suzy. “I promised my sister I’d do everything I could to stop the heartless progression and social stigma of this disease, even if it took the rest of my life. And it has.” She's talking about the love of family, founding Komen, and that promise to her new organization - The Promise Fund of Florida - filling healthcare gaps for Palm Beach County citizens and reducing the number of deaths due to late-stage breast and cervical cancer. 🎧Join us for a powerful conversation with one of the biggest dreamers we've interviewed yet.

💡Learn:

• Founding story of Susan G. Komen for the Cure 👚🏃‍♀️
• How a movement was built pre-social media 🤯
• State of women's health in the U.S. today 👩‍🔬🧕👵🌡
• Overview of the Promise Fund 🙏

EPISODE HIGHLIGHTS

• Nancy’s story and journey to where she is today (5:00)
• The founding story of Susan G. Komen for the Cure (9:45)
• The mission of The Promise Fund of Florida (24:00)
• The framework Nancy is building at The Promise Fund of Florida (34:00)
• A powerful moment of philanthropy in Nancy’s life (43:00)
• Nancy’s One Good Thing: No means maybe. (44:00)

For more information and episode details visit: www.weareforgood.com/episode/249

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
We’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! Join thousands of like-minded, forward thinking nonprofit leaders for two days of fresh insights, helpful workshops, and genuine conversations as we gather virtually from wherever you find yourself in the world. We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact. You may recognize some of our past podcast guests and favorite thought leaders too.

To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

Hope you're taking notes on this new Friday series Podcasting for Good.  We've broken down why we think you should take the plunge, how to build a show, and this week we're diving into How To Launch a Podcast. We’re sharing our entire playbook, frameworks, marketing plans and tools too. Join us!


EPISODE HIGHLIGHTS

• Have a question? Leave us a voicemail!
• Staging and syndication (1:30)
• 10 steps to launching a podcast (4:45)
• Maintaining momentum after your launch (21:00)
• One Good Thing: Focus on quality. (25:00)
• One Good Thing: Plan ahead and get your RSS feed setup early. (25:50)
• We Podcast for Good - get access to free resources, our recommended equipment, and more!

For more information and episode details visit: www.weareforgood.com/episode/248

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
We’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! Join thousands of like-minded, forward thinking nonprofit leaders for two days of fresh insights, helpful workshops, and genuine conversations as we gather virtually from wherever you find yourself in the world. We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact. You may recognize some of our past podcast guests and favorite thought leaders too.

To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet DeaRonda. This grant writer has been in the biz a long time, and she's bringing the secret sauce and some of her best grant writing tips to this chat. We're talking through research, starting points, Grantwriting 101, and why grants should always be a team sport. 🚨And great news: If you're a minority-led organization, now is a great time to take advantage of existing grant funds!💰

EPISODE HIGHLIGHTS

• DeaRonda’s story and journey to where she is today (2:00)
• The state of grant writing today (3:45)
• Where to start: the research phase of grant writing (5:45)
• DeaRonda’s advice around federal grants (7:28)
• DeaRonda’s secret sauce and advice to winning grants (11:00)
• Low hanging fruit for organizations and advice for how to lean in (15:00)
• The connection of storytelling and grant writing (17:00)
• External factors and their role in the grant process (19:00)
• A powerful moment of philanthropy in DeaRonda’s life (24:00)
• DeaRonda’s One Good Thing: Do your one good thing and do it well. (26:00)

For more information and episode details visit: www.weareforgood.com/episode/247

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
We’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! Join thousands of like-minded, forward thinking nonprofit leaders for two days of fresh insights, helpful workshops, and genuine conversations as we gather virtually from wherever you find yourself in the world. We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact. You may recognize some of our past podcast guests and favorite thought leaders too.

To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Chris. This CEO and son of a journeyman is taking what he learned in for-profit finance to nonprofit's most progressive microfinancing loan organization - Kiva - and the story is truly fascinating. Hear Kiva's mission story and understand this brilliant business model of this nonprofit that's powering its movement through crowdfunds loans benefitting underserved people in more than 70 countries.

💡Learn:
👆Going beyond charity to rethink giving through crowdfunded microloans
👆The future of philanthropy in tech (👈 don't miss this!🎧)
👆Mission Story of Kiva
👆How Kiva remains future-focused & is reaching the next generation of givers

EPISODE HIGHLIGHTS

• Chris’s story and journey to where he is today (2:30)
• An overview of Kiva (4:30)
• What these loans unlock for people around the world (7:00)
• Chris’s past experiences in the tech space and his approach to philanthropy and leadership (9:00)
• The future of philanthropy and embracing technology for deeper impact (13:00)
• Engaging + activating Gen Z (18:00)
  • 1. Putting your money where your mouth is.
  • 2. Younger generations are interested in specific causes.
  • 3. Make it easy.
• Kiva’s subscription model (19:20)
• Leveraging storytelling at Kiva (23:00)
• Chris’s lessons learned in the first year of leading Kiva after leaving the for profit sector (25:00)
• A powerful moment of philanthropy in Chris’s life (28:00)
• Chris’s One Good Thing: Secure your mask before helping others. (30:00)

For more information and episode details visit: www.weareforgood.com/episode/246

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
We’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! Join thousands of like-minded, forward thinking nonprofit leaders for two days of fresh insights, helpful workshops, and genuine conversations as we gather virtually from wherever you find yourself in the world. We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact. You may recognize some of our past podcast guests and favorite thought leaders too.

To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

EPISODE HIGHLIGHTS

• Have a question? Leave us a voicemail!
• What is the goal of your podcast? (2:45)
• Setting a budget: find what works for you (5:00)
• Our equipment recommendations! (5:00)
• What type of show do you want to have? (8:00)
• The power in an interview style show (11:00)
• Our hacks and pro tips to make podcasting easy (12:00)
• Take our FREE Syndication Workshop to learn how to better leverage and market your content (23:00)
• Questions from the We Are For Good Community about podcasting (24:00)
• One Good Thing: Remember how intimidating and vulnerable interviews can be. Take that fear away from anyone who's involved with your podcast. (29:00)

For more information and episode details visit: www.weareforgood.com/episode/245

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
We’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! Join thousands of like-minded, forward thinking nonprofit leaders for two days of fresh insights, helpful workshops, and genuine conversations as we gather virtually from wherever you find yourself in the world. We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact. You may recognize some of our past podcast guests and favorite thought leaders too.

To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Tim. How did donor giving change in the last two years? Tim and Neon One have the answers - in hard data form! We're chatting through the report - DONORS: Understanding the Future of Individual Giving - the industry’s most comprehensive report on donor behavior and an in-depth look at the future of individual giving in a post-pandemic world. We're diving into 6️⃣ questions: 1) Who are our donors? 2) What do our donors support? 3) When do our donors give? 4) Where are our donors? 5) Why do our donors give? 6) How do our donors give? Understand the trends and how to lean into today's opportunities.

EPISODE HIGHLIGHTS

• Tim’s story and journey to where is is today (2:40)
• Download the Report: Donors: Understanding The Future of Individual Giving (9:00)
• Fast facts and key findings from the report (21:00)
• Recurring giving programs (22:00)
• Giving Tuesday insights + Tim’s advice for Giving Tuesday campaigns (24:00)
• How to activate + leverage the report (29:00)
• A powerful story of philanthropy in Tim’s life (33:00)
• Tim’s One Good Thing: The future is not set in stone. (34:00)

For more information and episode details visit: www.weareforgood.com/episode/244

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
We’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! Join thousands of like-minded, forward thinking nonprofit leaders for two days of fresh insights, helpful workshops, and genuine conversations as we gather virtually from wherever you find yourself in the world. We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact. You may recognize some of our past podcast guests and favorite thought leaders too.

To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Jess☀️ She's an entrepreneur, author, speaker and founder who's helping women tell, sell and uncover the value in their story so they can make a living and a difference at the same time. After starting Headbands of Hope in college (featured on GMA & Today show!), this female empowerer learned how to help women find their voices and tell their story authentically. Tune in, only if you want to be massively inspired. It's an UNGETTABLE GET interview day! 💃 

EPISODE HIGHLIGHTS

• The Ungettable Get List (3:00)
• Jess’s story and journey to where she is today (6:30)
• The founding story of Headbands of Hope (11:00)
• Leaders as thought leaders: Jess’s journey into thought leadership (14:00)
• The current landscape of women in thought leadership and the opportunity right now for nonprofit leaders (20:00)
  • Jess's Mic Drop Workshop
  • Moment to meaning (22:00)
  • Premise + promise (27:00)
• The power of journaling and Jess’s new platform: prompted.io (28:00)
  • Use code GOOD for one month free 🎉
• Stop wishing for a better world create one. Jess’s book: Chasing the Bright Side (36:00)
• A powerful moment of philanthropy in Jess’s life (42:00)
• Jess’s One Good Thing: You are right on time. (45:00)

For more information and episode details visit: www.weareforgood.com/episode/243

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
We’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact. 

To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!

About Our Sponsor Slingshot Group
Our friends over at Slingshot Group partner with nonprofits to hire great leaders and build remarkable teams – and they happen to be one of our favorite companies. 

It’s so much more than a staffing and executive search firm. Slingshot Group goes deep and gets to know your culture so they can help you find the leaders and staff who are just the right fit for your nonprofit. 

Learn more at slingshotgroup.org 🎉

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

Jon + Becky are launching a new Friday series, and we don't think you'll be surprised about the topic. We're diving into a five-week series on Podcasting for Good: Why You Should Consider Starting A Podcast (or at least be on one!). We don’t want this to be the best-kept secret anymore. We want everyone to know the power that exists in podcasting! It’s the one medium you hadn’t considered to be your most important communication channel in the digital age. We’re sharing our entire playbook, frameworks, marketing plans and tools.

EPISODE HIGHLIGHTS

• Tone setting: the opportunity for you today with podcasting (2:00)
• The current podcast landscape (6:43)
• The case: 11 reasons why you should be podcasting (13:00)
• Innovative ways you can use podcasts that works well for you (20:00)
• Examples of nonprofits leveraging podcasts in unique ways 
  • The Exodus Road: Until All Are Free Podcast 
  • New Story: Founder’s Lab Branded Podcast
  • St. Jude Inspire Podcast Network
  • Friends of the Earth: How to Save the Planet Podcast
• One Good Thing: Every part of podcasting is figureoutable. (26:00)
• We Podcast for Good: Ready to Podcast for Good? Access our favorite resources + join our insider’s list for a podcasting BootCamp - launching soon! 

For more information and episode details visit: www.weareforgood.com/episode/242

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
We’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! Join thousands of like-minded, forward thinking nonprofit leaders for two days of fresh insights, helpful workshops, and genuine conversations as we gather virtually from wherever you find yourself in the world. We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact. You may recognize some of our past podcast guests and favorite thought leaders too.

To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Noelle. This passionate mom realized she needed to create a community of like-minded parents after her 1-year-old endured a long ICU visit followed by a Type 1 diagnosis. She created "Type 1 Kid, Type A Mom" with other high-risk families working to keep their kids safe during the pandemic. The experience led her to KidLinks, a nonprofit bringing healing music to children through an online platform and musical performances. Learn how she moved from passionate consumer to marketing director of this mighty mission that does so much to lift joy for chronically sick kids.


EPISODE HIGHLIGHTS

• Noelle’s story and journey to where she is today (2:40)
• Overview of KidLinks (5:40)
• Noelle’s personal connection to KidLinks and the importance of therapeutic play in hospitals (7:20)
• The impact of KidLinks (10:00)
• Shining a light on what families might have been facing throughout the pandemic with high risk kids (15:00)
• Building digital community (17:00)
• A moment throughout the pandemic where Noelle has felt the most hope (20:00)
• A powerful moment of philanthropy in Noelle’s life (22:00)
• Noelle’s One Good Thing: Empathy by Morgan Harper Nichols (23:00)

For more information and episode details visit: www.weareforgood.com/episode/241

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
We’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! Join thousands of like-minded, forward thinking nonprofit leaders for two days of fresh insights, helpful workshops, and genuine conversations as we gather virtually from wherever you find yourself in the world. We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact. You may recognize some of our past podcast guests and favorite thought leaders too.

To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

EPISODE HIGHLIGHTS

• Rob’s story and journey to where he is today (3:40)
• Tone setting and where to begin (13:00)
• The two types of empathy: cognitive and emotional (14:30)
• The two types of empathy and their role in the workplace (15:00)
• Rob’s new book: Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time (21:00)
• 5 Steps to build and apply empathy at work (24:00)
• A powerful moment of philanthropy in Rob’s life (29:00)
• Rob’s One Good Thing: Be courageous in whatever way works for you. (34:00)

For more information and episode details visit: www.weareforgood.com/episode/240

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
We’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! Join thousands of like-minded, forward thinking nonprofit leaders for two days of fresh insights, helpful workshops, and genuine conversations as we gather virtually from wherever you find yourself in the world. We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact. You may recognize some of our past podcast guests and favorite thought leaders too.

To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

It's our final Friday discussion in our 8️⃣ Trends That Matter in 2022 as we dive into Donor Behavior Matters More than Giving Amount with our donor relations muse, Lynne Wester. The way we think about donor recognition is dead wrong. Our current retention rates are 23% for first-time donors and around 50% overall. So what if we could change that by changing our behavior? We need to bless and release the way we value donors. The future of donor relations is based on behavior rather than giving amount. Tune in and learn why.

EPISODE HIGHLIGHTS

• Tone setting: donor behavior is king. (1:30)
• Shifting our mindset (2:50)
• Lynne’s ethos behind this philosophy (4:00)
• Where to start to begin shifting this mindset and behaviors we can employ to start getting these behaviors in our mind (6:00)
• How this can help answer our retention problem (9:45)
• The concepts of velocity and doublers (14:00)
• A case study of where Lynne has seen this work (19:00)
• Playing the long game and fundraiser turnover (22:00)
• Lynne’s One Good Thing: Go and find the story of a donor who no one has ever paid attention to, and go find their story. (25:00)

For more information and episode details visit: www.weareforgood.com/episode/239

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
We’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! Join thousands of like-minded, forward thinking nonprofit leaders for two days of fresh insights, helpful workshops, and genuine conversations as we gather virtually from wherever you find yourself in the world. We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact. You may recognize some of our past podcast guests and favorite thought leaders too.

To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Adam. You already know his work. Because when you co-found the movement Movember and create the world's first digital organization, you know creativity and innovation are his jam. But today he's leading up the Starlight Foundation delivering happiness to seriously ill kids in the hospital. He's one of the most successful social entrepreneurs of our time who raised awareness about men's health and built a global community of fundraisers to support it in the most whimsical way👨🏻 Believe us - you don't want to miss this convo.

EPISODE HIGHLIGHTS

• Adam’s story and journey to where he is today (3:00)
• The founding story of Movember and what Adam learned along the way (6:00)
• Overview of Starlight Foundation and Adam’s journey to leading it (14:00)
• Starlight’s innovative programs and how they are leveraging being a digital first organization (18:00)
• Embracing an innovative and digital first culture (24:00)
• Creating an innovation first culture at your organization (28:00)
• Telling the stories of your organizations (34:00)
• Starlight’s Ambassador Program and how they are giving the mic to their patients and families (36:00)
• The difference in success and significance (39:00)
• A powerful moment of philanthropy in Adam’s life (41:00)
• Adam’s One Good Thing: Who Dares Wins. (43:00)

For more information and episode details visit: www.weareforgood.com/episode/238

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Kristin. This certified coach left a 30+ career as an international advertising veteran when she jumped full tilt into creating a business empowering great leaders. These are people (like you!) who are looking to optimize leadership talents, improve communication habits and strengthen their empathy. Kristin's breaking down where to focus, what new leaders should know, and why soft skills might be the keys to success.


EPISODE OVERVIEW

• Kristin’s story and journey to where she is today (3:20)
• You’re a manager.. now what? (6:30)
• Common myths about management (11:00)
• Effective communication: up, down and sideways (13:00)
• The 3 P’s: Performance, Passion, and Persona (18:00)
• A powerful moment of philanthropy in Kristin’s life (31:00)
• Kristin’s One Good Thing: Be intentional. (34:00)

For more information and episode details visit: www.weareforgood.com/episode/237

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

Happy dance for the week so many have asked about💃 Join this week's 8️⃣ Trends That Matter in 2022 as we dive into Ethical Storytellingwith Vik Harrison, writer, self-professed branding nerd and co-founder of charity: water. Many organizations use stories to further their mission, but ethical storytelling prioritizes the storyteller's need before their own. We're breaking down the how-to and chatting about who does it well.

EPISODE HIGHLIGHTS

• Tone setting - ethical storytelling (1:00)
• Past podcast conversations (5:00)
  • Breaking the Hero-Victim Narrative in Philanthropy - Travis Ning
  • A Filmmaker's Guide to Storytelling + Empathy to Advance Social Good - Cheryl Miller Houser
• Leaning into authentic and ethical storytelling (7:45)
• Embracing an abundance mindset and investing in storytelling (10:00)
• Leaning into joy with the way we tell our organizations’ stories (12:00)
• Leaning into your values to authentically tell the story of your organization (17:00)
• A powerful story in Vik’s career that brought to life what happens when you are honest and authentic with your audience and supporters (19:00)
• Telling the story of now at your organization (25:00)
• Vik’s One Good Thing: Let’s bring the level of excellence and commitment to storytelling that our missions absolutely deserve. (27:00)

For more information and episode details visit: www.weareforgood.com/episode/236

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Derek. This filmmaker and storyteller has captured story in nearly 50 countries and believes everyone has a story - but the way it's told possesses the ability to connect hearts, community and passion like never before. We believe firmly that a compelling video can better launch your mission's story to a global community. Join us and this Emmy-winning filmmaker to talk through the storytelling arc and why you should be investing in video right now.

EPISODE HIGHLIGHTS

• Derek’s story and journey to where he is today (2:50)
• The founding story of Lampstand (5:30)
• The growing trend for investing in digital storytelling (8:30)
• Derek and his team’s storytelling process and the elements they focus on to build an authentic narrative (11:00)
• Derek’s advice around making someone feel comfortable and safe to share their story during the interview process (14:00)
• Finding hope within each story (21:00)
• Ethical storytelling (23:00)
• The case for investing in video (27:00)
• A powerful moment of philanthropy in Derek’s life (33:00)
• Derek’s One Good Thing: Everyone has a story. How will yours be told? (36:00)

For more information and episode details visit: www.weareforgood.com/episode/235

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Christal and Dr. Renee. These two equity teachers are bringing the race discussion to your board to grow one that cares about inclusion and values all people equally. We're talking about meaningful DEI training at the board level, and the feedback/results are truly encouraging🙌 Join us as we chat through the steps of building a journey toward a race-equity culture for our boards.

EPISODE HIGHLIGHTS

• Christal’s story and journey to where she is today (2:50)
• Dr. Renee’s story and journey to where she is today (6:00)
• Growing a board that cares about inclusion (7:00)
• Navigating difficult conversations within your board (12:30)
• Disrupting biases (15:00)
• Making a case to your board for this work (26:00)
• The response from these trainings (28:00)
• Building long-term sustainability within your boards (33:00)
• A powerful moment of philanthropy in Dr. Renee’s life (36:00)
• A powerful moment of philanthropy in Christal’s life (37:00)
• Dr. Renee’s One Good Thing: Listen to the wisdom in whatever room you’re in. (39:00)
• Christal’s One Good Thing: Open up your spaces to include other voices. (40:00)

For more information and episode details visit: www.weareforgood.com/episode/234

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

Is it our birthday or something?!🥳🤩 Join this week's 8️⃣ Trends That Matter in 2022 as we dive into Corporate Partnerships 2.0 with Susan McPherson, our queen of connection, corporate social responsibility expert and our self-appointed godmother. Time to level-up and enrich our partnerships while sunsetting the ​​one-dimensional sponsorship mentality.

EPISODE HIGHLIGHTS

• Tone setting - Partnerships 2.0 (2:00)
• Reimagined partnerships are based on values and alignment (4:00)
  • 176. The Trevor Project: LGBTQ Advocacy and Suicide Prevention - Muneer Panjwani
  • 60. 4 Fundraising Tips to Transform Your Fundraising this Year - Mallory Erickson
• The ethos behind partnerships 2.0 (7:00)
• The current state of the sector and the present opportunities (8:15)
• Where nonprofits can start today to begin building these partnerships (11:00)
• Case study: UNHCR (17:00)
• Leadership and navigating difficult social issues with integrity and humility (18:00)
  • The McPherson Memo (18:00)
• Building hybrid partnerships (23:00)
• Advice when reaching out to new organizations (26:00)
• Susan’s One Good Thing: There are going to be so many new and better opportunities going forward. (27:00)

For more information and episode details visit: www.weareforgood.com/episode/233

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Michelle. If you're looking for foster kids' superwoman, she's right here🦸🏾‍♀️ This badass attorney had a simple idea: teach youth from "care" the law ➡️ ensure they're equipped with the skills necessary for self-advocacy➡️ have them train their peers ➡️ watch justice unfold. Oh and pay the kids $20+/hr to learn! Michelle is taking Canada's child welfare system by storm, and our jaws are on the floor at the power in this mighty nonprofit. Tune in, bring Kleenex, wear waterproof mascara💪⚖️🤧

Episode Highlights

• Michelle’s story and journey to where she is today (3:20)
• The founding story of Youth Empowering Youth (14:00)
• Youth Justice Warriors program (19:00)
• Amplifying your voice for good (21:00)
• Being an advocate in youth for your own community (27:00)
• Michelle’s Dream for YEY (34:00)
• A powerful moment of philanthropy in Michelle’s life (37:00)
• Michelle’s One Good Thing: Be vulnerable. Put your story and yourself out there. (39:00)

For more information and episode details visit: www.weareforgood.com/episode/232

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Rob. After surviving cancer, this writer and former chief creative officer pivoted to something that felt more meaningful and purposeful. He's an award-winning filmmaker and storyteller skilled at creating viral films and mini-docs that drive engagement and emotionally connect followers to charities. Tune in as we chat about ethical storytelling and bringing your brand purpose to life through content. 

EPISODE OVERVIEW

• Rob’s story and journey to where he is today (2:20)
• Creating your brand purpose (8:00)
• Where a nonprofit could start building and perpetuating this brand promise through all of their offerings (20:00)
• Viral content + leveraging social media to expand your mission outside of your four walls (25:00)
• The business and artistic reason to invest in film (28:00)
• Ethical storytelling (33:00)
• A powerful moment of philanthropy in Rob’s life (41:00)
• Rob’s One Good Thing: Be in service to someone so you can find perspective, gratitude and generosity. (46:00)

For more information and episode details visit: www.weareforgood.com/episode/231

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/


About Our Sponsor Slingshot Group
Our friends over at Slingshot Group partner with nonprofits to recruit and hire great leaders, build remarkable teams, and unleash your mission’s potential.

You know we talk often about how much your organization’s culture matters especially today -  in being not just being a place that attracts talent - but also becomes a magnet to connect donors to your mission. Slingshot Group is the organization we trust to help you do just that. 

It’s so much more than a staffing and executive search firm. Slingshot Group goes deep and gets to know your culture so they can help you find the leaders and staff who will help take your mission to the next level.

Sound like Slingshot Group might be a fit for your organization? Learn more at slingshotgroup.org.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

Tune in to this week's 8️⃣ Trends That Matter in 2022 as we dive intoThought Leadership is Now with Tania Bhattacharyya, our queen of thought leadership branding. She's talking about why you should be abundantly sharing your lived experience, passion, and expertise to build trust with the right audience on the right topic.

EPISODE HIGHLIGHTS

• Tone setting - Leaders as Thought Leaders (1:25)
• Leaders are found at every level (3:00)
• Self awareness and thought leadership (7:00)
• The power of thought leadership today (10:00)
• An example of where Tania has seen this play out (18:00)
• How to use thought leadership to build community for your mission (21:00)
• Thought leadership vs. subject matter expertise (23:00)
• Combatting imposter syndrome (26:00)
• Tania’s One Good Thing: Thought leadership is an emergent practice. (33:00)

For more information and episode details visit: www.weareforgood.com/episode/230

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Amy. She knows what it's like to be displaced during a loved one's medical emergency. And she's removing those barriers for future families. Amy founded Paul’s Place following her father's 6-month experience with temporary medical housing while fighting lymphoma. "My last months with my father may have been just days if it had not been for the generosity shown to us at that time." 🎧Tune in to hear a heart-warming story about a legacy that's paying generosity forward.

EPISODE HIGHLIGHTS

• Amy’s story and journey to where she is today (2:30)
• The founding story and mission of Paul’s Place (11:00)
• Amy’s advice for nonprofit professionals who are in “survival mode” (16:00)
• A powerful moment of philanthropy in Amy’s life (19:00)
• Amy’s One Good Thing: Embrace adversity. (24:00)

For more information and episode details visit: www.weareforgood.com/episode/229

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Pam. This heart-wired Canadian paired her economics Ph.D. with the impact sector, and that research is powering "stickiness" attracting people and getting them to act. We're diving into narrative research (totally fascinating - promise✌️), co-building and the results of the two when paired. Tune in as we talk about moving away from power-control to power-sharing, and the end result is an audience that feels heard, seen, and respected - leading to more donations + increased engagement. 

💡Learn: 

• How narrative research & co-building create stickiness leading to action
• 3 layers of respect 
• Steps for implementation 
• Why the human-to-human approach scales faster with better results

EPISODE HIGHLIGHTS

• Pamela’s story and journey to where she is today (3:00)
• 3 layers of respect (8:00)
• Creating stickiness that captures attention, investment + action (13:00)
• Theories of social change (13:30)
• Leveraging narrative research (28:00)
• Implementing these ideas (25:00)
• A powerful moment of philanthropy in Pamela’s life (32:00)
• Pamela’s One Good Thing: Find the one thing that brings you joy. (36:00)

For more information and episode details visit: www.weareforgood.com/episode/228

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

We're halfway through our Friday series on 8️⃣ Trends That Matter in 2022! This week we're talking through our 4th trend: Investing in Digital with the person who knows more about nonprofit social engagement than anyone else - Dana Snyder with Positive Equation. We're chatting the mobile experience, where to start a donor journey & why you should be investing in digital quickly.

EPISODE HIGHLIGHTS

• Tone setting (2:00)
• Case studies (5:50)
• The moment of time we are in and why nonprofits should be investing in digital (10:00)
• Where to start with your donor experience (15:00)
• Investing in digital advertising for your mission (20:00)
• Tips for taking your SEO to the next level (23:00)
• Quick tips to optimize FB, IG, LinkedIn & TikTok for donors (30:00)
• Dana’s One Good Thing: Hire someone in some capacity, and review your online donation experience. (34:00)

For more information and episode details visit: www.weareforgood.com/episode/227

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Veronica. Welp, it's happened. We're flummoxed. Veronica has made us believers in the one-sheet strategic plan. Seriously! She's advising nonprofits to move from "we've always done it this way" and "this is best practices" to embrace new, creative and better ways of thinking, planning, and working through a strategic plan. We all need new strategic plans in light of the pandemic, and Veronica's bringing in an entirely new way to think, build, activate, and continually review those plans🧐


EPISODE HIGHLIGHTS

• Veronica’s story and journey to where she is today (3:00)
• Things to consider when building strategy (7:00)
• Involving the voice of your community in the strategic process (13:00)
• Activating your strategic plan (16:00)
• Overview of the strategic planning process: from ideation to execution (23:00)
• A powerful moment of philanthropy in Veronica’s life (33:00)
• Veronica’s One Good Thing: Listening is life changing. Spend time this week listening. (37:00)

For more information and episode details visit: www.weareforgood.com/episode/226

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Marc. This sought-after leadership executive coach is passionate about teaching leaders how to conquer imposter syndrome to develop a rare level of leadership mastery. In fact, that inner doubt you’re wrestling with is a signal that you are on the verge of greatness. Join us as we talk about doubt, imposter syndrome, and the best parts about being a fundraiser in today's time.

Episode Highlights

• Marc’s story and journey to where he is today (2:00)
• Hallmarks of a successful nonprofit leader today (7:00)
• Marc’s Book: The Surprising Gift of Doubt (17:00)
• Embracing the feeling of imposter syndrome (26:00)
• A powerful moment of philanthropy in Marc’s life (32:00)
• Marc’s One Good Thing: Know your core values and organizational values. (35:00)

For more information and episode details visit: www.weareforgood.com/episode/225

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

This Friday series on 8️⃣ Trends That Matter in 2022 is 🔥! This week we're talking through our 3rd trend: Mindsets for Fundraising. And there was truly no other expert guest option to bring into the convo other than the incomparable, Mallory Erickson, who is the queen of understanding where your head is at before you cultivate relationships.

💡LEARN (in this chat)

• Why exploring the limits of your mindsets is absolutely essential for every fundraiser in the business. (Emotional intelligence alert!💡)
• The correlation between energy + empathy
• Tips to get out of the chaos of the job + get out of your own head
• Framing your mindsets & understanding fundraising inherently involves rejection

Episode Overview

• Tone setting (1:00)
• The convergence of energy and empathy (5:00)
• Catabolic vs. anabolic energy (6:00)
• Where to start with this internal work (18:00)
• Working through these mindsets with your team and community (26:00)
• Mallory’s One Good Thing: Listen to yourself + acknowledge and validate those feelings. (30:00)
• POWER PARTNERS FORMULA™

For more information and episode details visit: www.weareforgood.com/episode/224

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Ari + Peter. We work so hard to document our donor data - so why aren't we better securing this most precious resource?! Our friends over at Auth0 ⭐️ are joining us to chat about building safer social impact organizations, and why they chose to rise as a leader of corporate social impact (they're funding their philanthropy through a DAF too!🤩).

💡LEARN
👆Authentication & Authorization: why you need to be doing both
👆The future of corporate social impact organizations
👆Quick tips to keep your basic data/phone safe
👆Why a percentage of Auth0 equity is dedicated to social good causes

Episode Highlights

• Ari and Peter’s stories and journeys to where they are today (2:30)
• Why data security is so important for our missions (7:20)
• Auth0’s social impact initiatives: Auth0.org (14:00)
• A client success story: Every.org (19:00)
• Cyber security pro-tips (20:00)
• Ari’s One Good Thing: Seek conflict. (24:00)
• Peter’s One Good Thing: Never refuse an invitation. (26:00)

For more information and episode details visit: www.weareforgood.com/episode/223

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Maria. This nonprofit digital marketing whiz centers her work solely in driving "purposeful marketing." We're talking about how to level-Up your impact for purposeful marketing + 2022 nonprofit marketing trends you can’t ignore. She's a firm believer that storytellers make the world a healthier, safer, cleaner, and happier place - and you know we're chatting about that too 📖🌍❤️

💡 Learn:
-2022 major marketing trends for nonprofits
-3 things to focus on and invest in this year
-Why content planning is strategic & time-saving
-Focusing "Calls to action" in email and social channels

Episode Highlights

• Maria’s story and journey to where she is today (2:37)
• Marketing trends you can’t miss in 2022 (8:50)
  • Focus on Hybrid Experiences
  • Focus on Video
  • The Rise of AI Tools
  • Optimize Mobile
  • Appeal to Gen Z
  • Have an Email Marketing Strategy
• Overview of purpose-driven marketing (19:00)
• 3 things to invest in and focus on to market on purpose (24:00)
  1. Have a deep understanding of your audience
  2. Develop strategic goals and objectives
  3. Content Planning
• A Powerful Moment of Philanthropy in Maria’s Life (30:00)
• Maria’s One Good Thing: You belong here and you're making the space better for being here. (34:00)

For more information and episode details visit: www.weareforgood.com/episode/222

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

This Friday series on 8️⃣ Trends That Matter in 2022 is 🔥! This week we're diving deep into our 2nd trend: Think Like a Business. And it feels like Christmas all over again, because we're bringing back nonprofit business genius and Stand Together Foundation Exec. Dir., Evan Feinberg, to talk about why we need to think of innovative ways to create long-term value for donors in order to thrive like a profitable business.

💡LEARN (in this chat)
👆Tactical steps, mindsets, and advice for nonprofits to work more like a business
👆Why principle-based cultures are scaling fastest
👆Why it's a healthy destruction to rebuild and start something from scratch
👆Case studies of two nonprofits slaying it right now🙌

Episode Overview

• Thinking like a business this year tone setting (1:15)
• Evan’s advice for nonprofit leaders to begin embracing this mindset (6:00)
• What is holding nonprofits back today (9:00)
• What sets leaders of innovative organizations apart from others (18:00)
• Case study of an organization who is doing this well (21:00)
• Apply for Stand Together Foundation’s Catalyst Program (30:00)
• Evan’s One Good Thing: Lorenzo’s story (32:00)

For more information and episode details visit: www.weareforgood.com/episode/221

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter