SharkPreneur

From Creative Writing to Corporate Content

Jacequline Lisk, JRLisk.com

– The Sharkpreneur podcast with Seth Greene Episode 1016 Jacqueline Lisk

Jacqueline Lisk is a writer and marketing strategist with 15 years of experience helping brands create and execute sustainable content marketing programs. She has led projects for big brands, start-ups, agencies, and publishers. She is also a writer and content strategist for Inc.magazine and Fast Company’s custom content studios and Boston Globe Media Partners. To scale her services, Jacqueline works with a network of like-minded journalists, designers, and web developers.

Jacqueline has experience across verticals. She writes most frequently about adtech, marketing, media, publishing, technology, innovation, lifestyle, health and small business.

Listen to this informative Sharkpreneur episode with Jacqueilne Lisk about corporate content creation.

Here are some of the beneficial topics covered on this week’s show:

- How it’s important for companies to develop content strategies and execute them.

- Why there are communication challenges within the ad tech industry.

- How having a strong background in writing is useful for content creators.

- Why it’s vital to work with others who share the same values as you.

- How content creators should keep themselves open to work with other writers, designers, and developers.

Connect with Jacqueline:

Guest Contact Info

Twitter

@JLisk1

Links Mentioned:

jrlisk.com

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Sales Strategies for Sustainable Revenue Growth

Tom Daly, Sales Xceleration

– The Sharkpreneur podcast with Karl McKinnie Episode 1015 Tom Daly

Tom Daly is an accomplished sales leader within Sales Xceleration with a history of delivering top revenue results for organizations spanning multiple industries.

Listen to this informative Sharkpreneur episode with Tom Daly about sales strategies for sustainable revenue growth.

Here are some of the beneficial topics covered on this week’s show:

- How many companies hit a scalability ceiling and lack sales leadership and infrastructure.

- Why it’s important to create a strong sales infrastructure, including defining ideal customers and value propositions.

- How metrics, goals, and sales processes are crucial components of sales infrastructure.

- Why forecasting and setting realistic goals are essential for sales success.

- How CRM systems help nurture leads and provide visibility in your company.

Connect with Tom:

Guest Contact Info

Links Mentioned:

salesxceleration.com

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Breaking Bad Marketing Habits

Erik Wolf, estound

– The Sharkpreneur podcast with Karl McKinnie Episode 1014 Erik Wolf

Erik Wolf is a co-author (and a dedicated practitioner) of Unified Marketing System™: A Step-By-Step Guide for Planning Profitable Growth and the founder/CEO of the award-winning marketing agency estound. Along with his team, Erik helps business leaders plan and execute strategies to connect with their markets, grow revenue, and create lasting and predictable ROI. Erik is also proud to serve as a part-time Professor of Marketing at Metro State University in downtown Denver, Colorado.

Listen to this informative Sharkpreneur episode with Erik Wolf about breaking bad marketing habits.

Here are some of the beneficial topics covered on this week’s show:

- How business owners shouldn’t jump to solutions without careful planning.

- Why it’s important to connect with customers and understand their wants and needs.

- How long-term growth requires a clear vision, measurable goals, and connecting with the marketplace.

- Why businesses need to calculate the cost of acquiring new customers to achieve revenue goals.

- How AI will have significant impact on marketing practices and customer interactions.

Connect with Erik:

Guest Contact Info

Links Mentioned:

estound.com

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Airbnb Arbitrage Unveiled

Quentin West, The Cozy Cosmo

– The Sharkpreneur podcast with Seth Greene Episode 1013 Quentin West

Quentin West is a Real Estate Investor, Short Term Rental Coach, and Serial Entrepreneur. He started his career as a full-time real estate agent, taking a gamble on himself and quitting his job without any previous experience selling real estate. He excelled in this career and surpassed $100,000 his very first year, subsequently dumping all of his profits into real estate investing with a future plan of becoming a full-time investor.

Quentin dedicated his time and attention to learning about Investing and soon turned his rentals into Airbnb properties because of the promise of larger profits. With this change came 3x his usual profits. Quentin took this opportunity and ran with it. Since that time 3 years ago from the time of this writing, he has turned those first couple units into a Multi-Million Dollar Airbnb empire surpassing $130k months and coaching others to do the same.

To Quentin, his career isn’t all about money. He has a deep desire to reach his potential in all areas of his life including making a difference in the world and people around him. He has a large following on social media where he shares his experiences, business ventures, and real estate knowledge.

Listen to this informative Sharkpreneur episode with Quentin West about Airbnb arbitrage.

Here are some of the beneficial topics covered on this week’s show:

- How renting properties and subleasing them on Airbnb doesn’t require a significant down payment or good credit.

- How it’s important for Aribnbs to cater to a variety of clients including displaced individuals, wedding guests, and corporate travelers.

- Why having the right team is vital to have a successful business.

- How his mentorship program is tailored to each of his clients’ specific needs.

- Why documenting processes and creating videos leads to easy delegation.

Connect with Quentin:

Guest Contact Info

Instagram

@qdealshomes

Facebook

facebook.com/qdealshomes

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Maximizing Success in Consumer Products

Chris Shipferling, GW Partners

– The Sharkpreneur podcast with Karl McKinnie Episode 1012 Chris Shipferling

Chris Shipferling is an experienced executive with over 20 years of experience in the consumer products industry. Throughout his career, he has served as a sales and marketing executive from SMB to Enterprise level as well as operated his own brands. As a founding partner of South Col, a consumer products growth fund, he has been actively involved investing in the e-commerce consumer products space.

In 2018, Chris joined GW Partners (formerly Global Wired Advisors) as a founding partner, bringing his extensive experience in sales and marketing to the team. Prior to that, he started his own consultancy, where he worked with business owners and executive teams to develop and implement digital strategies that drive growth and success.

Today, Chris’ passion is working with founder/owners to help them achieve their goals. His deep understanding of the consumer products space, combined with his expertise in digital strategy and e-commerce, make him a valuable partner to any company looking to grow and succeed in today's market.

Listen to this informative Sharkpreneur episode with Chris Shipferling about maximizing success in consumer products.

Here are some of the beneficial topics covered on this week’s show:

- Why it’s important for business owners to understand unit economics and making data-driven decisions.

- How GW Partners collaborates closely with clients to build exit plans and execute strategies for growth.

- How GW Partners leverages institutional-level financial expertise and deep consumer product knowledge.

- Why GW Partners’ approach involves identifying strategic bids and enhancing business presentations.

- How it’s vital to find the right clients with a strong fit to ensure a productive and mutually beneficial relationship.

Connect with Chris:

Guest Contact Info

LinkedIn

linkedin.com/in/chrisshipferling

Links Mentioned:

gw.partners

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– The Sharkpreneur podcast with Seth Greene Episode 1011 Brian Grimes

24/7 Cash Flow University was founded by Brian K. Grimes, Jr. to teach students how to create passive income and escape their 9-5 desk job. Through his 100 Key$ Master Class, Brian teaches students how to full-gut renovate, acquire, and stabilize cash flowing rental property portfolios. The course contains Brian’s proven methods that allowed him to scale his operation from 1 deal to over 100 properties per year. Most 100 Key$ Master Class students that implement Brian’s strategies are able to retire themselves from their day jobs within 12-36 months.

Listen to this informative Sharkpreneur episode with Brian Grimes about growing a real estate empire.

Here are some of the beneficial topics covered on this week’s show:

- How it’s important to have various strategies to use while working in an ever-changing real estate market.

- Why it’s vital to build a strong team that includes contractors, lenders, and real estate professionals.

- How contractor vetting is crucial to make sure they meet your standards.

- How 24/7 Cashflow University teaches various real estate investment strategies from flipping houses to creative financing.

- Why having a one-on-one mentorship, like the one offered through 24/7 Cashflow University, provides maximum value to the mentee.

Connect with Brian:

workwithgrimes.com/cashflow

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– The Sharkpreneur podcast with Karl McKinnie Episode 1010 Bryan Clayton

Bryan Clayton is the Co-Founder and CEO of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 300,000 active users completing thousands of transactions per day.

Before starting GreenPal, Bryan Clayton founded Peachtree Inc., one of the largest landscaping companies in the state of Tennessee, growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013. Bryan‘s interest and expertise are related to entrepreneurism, small business growth, marketing, and bootstrapping businesses from zero revenue to profitability and exit.

Listen to this informative Sharkpreneur episode with Bryan Clayton about disrupting the green industry.

Here are some of the beneficial topics covered on this week’s show:

- How GreenPal is like DoorDash or Uber for lawn mowing services and connects homeowners to lawncare professionals.

- Why customer service and feedback are really important for new businesses.

- How founders should handle customer service to gather valuable feedback.

- Why raising funds without external investments can be challenging.

- How it’s vital to set realistic expectations and goals to achieve success.

Connect with Bryan:

Guest Contact Info

Twitter

@YourGreenPal

Instagram

@yourgreenpal

Facebook

facebook.com/greenpallawncare

Links Mentioned:

yourgreenpal.com

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Creating Impact Letters: Unlocking the True Potential of Email Marketing

Zachary Radford, Direct Response Secrets

– The Sharkpreneur podcast with Seth Greene Episode 1009 Zachary Radford

Zachary J. Radford, founder of Direct Response Secrets, and he’s here to guide you through a transformative advertising journey. With his direct response framework, you’ll attract high-quality leads who are eager to engage with your expertise. Say goodbye to the spray-and-pray approach and hello to strategic, targeted campaigns that resonate with your ideal clients.

Listen to this informative Sharkpreneur episode with Zachary Radford about unlocking the true potential of email marketing.

Here are some of the beneficial topics covered on this week’s show:

- How it’s important not to back down in the face of adversity even if you have failed.

- Why providing basic content is a valuable marketing strategy.

- How newsletters are a powerful tool for businesses because they offer leverage and authority.

- Why having a newsletter can help you leverage your existing email list.

- How it’s important to create impactful newsletters that engage and educate subscribers.

Connect with Zachary:

Guest Contact Info

Facebook

facebook.com/ProfitableAds

LinkedIn

linkedin.com/in/zachradford

Links Mentioned:

profitableads.com

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From Wine Enthusiast to Whiskey Maestro

Joshua Thinnes, Subtle Spirits

– The Sharkpreneur podcast with Seth Greene Episode 1008 Joshua Thinnes

A musician at heart, Joshua Thinnes founded Subtle Spirits as a way to get back in touch with his desire to create. He spent 11 years as a buyer at a well-known wine and spirits store in San Francisco. He fell in love with wine first, and as a buyer, had the privilege of tasting thousands of wines from top producers around the world. He began traveling frequently to Kentucky to select single casks of bourbon and rye for the stores, and that is where his obsession for spirits really took off. After a three-week pilgrimage to Scotland, he was officially hooked. His passion for immersing himself fully in the experience has led him to wineries and distilleries all over the world.

Always a futurist, in 2021 Joshua was the first to combine spirits and art in a brand-new way by creating the first NFT backed limited-edition whiskey on the Ethereum blockchain.

Listen to this informative Sharkpreneur episode with Joshua Thinnes about transitioning from a wine enthusiast to whiskey maestro.

Here are some of the beneficial topics covered on this week’s show:

- How entrepreneurs should meet their opportunities instead of relying solely on luck.

- Why entrepreneurs should be creative and step outside traditional boundaries to find success.

- How it’s important to find unique and amplified flavor profiles when selecting casks of bourbon and rye.

- Why storytelling that combines art, music, and flavor experiences creates a unique brand identity for Subtle Spirits.

- How each release of Subtle Spirits features original commissioned artwork that reflects the brand’s identity and story.

Connect with Joshua:

Guest Contact Info

Instagram

@subtlespirits

Facebook

facebook.com/subtlespirits

Links Mentioned:

subtlespirits.com

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Navigating the Legal Landscape of E-Commerce

Paul Rafelson, Rafelson Law

– The Sharkpreneur podcast with Seth Greene Episode 1007 Paul Rafelson

Paul Rafelson was the most-cited resource in the Congressional Antitrust Investigation into Amazon's mistreatment of sellers on the platform. He is the Founding Lawyer at Rafelson Law, the #1 go-to law firm for online businesses facing legal challenges and digital sellers looking for the best deal when exiting their businesses.

In 2021, they facilitated 60+ online business exits realizing over $238M for their clients. Paul is the Founder of SellerBasics.com, the first legal plan designed specifically for eCommerce sellers. With SellerBasics, eCommerce sellers can get access to unlimited consultations with qualified attorneys and free assistance with suspended eCommerce/Amazon accounts—all for only $99/month.

Paul is also the Founder of Online Merchants Guild (OMG), a non-profit trade association that enables thousands of online sellers to voice their concerns on various legal issues affecting them, where he volunteers as an Executive Director. OMG has played a major role in offsetting Amazon's growing political influence.

Paul has 15+ years’ experience as an attorney, and he paid for his law degree at Villanova Law School by selling video games on Amazon.

Before starting his private practice, Paul worked as in-house counsel at Microsoft, Wal-Mart, and General Electric, and has been featured by major media outlets, including Bloomberg, The New York Times, the WSJ, and CNN, because of his reputation as an advocate for the eCommerce community.

Listen to this informative Sharkpreneur episode with Paul Rafelson about navigating the legal landscape of e-commerce.

Here are some of the beneficial topics covered on this week’s show:

- How Rafelson Law aims to help clients understand legal aspects such as LLCs, trademarks, patents, and compliance with platforms like Amazon.

- Why it’s important to focus on problem-solving to avoid litigation whenever possible.

- How clients need to understand the hazards and costs of litigation and that it should only be a last resort.

- Why Rafelson Law is looking to focus on intellectual property enforcement.

- How business owners need the right legal advice at the right time to prevent avoidable problems.

Connect with Paul:

Guest Contact Info

Links Mentioned:

ecomattorneys.com

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Cracking the Code of Brand Science

Ethan Decker, Applied Brand Science

– The Sharkpreneur podcast with Karl McKinnie Episode 1006 Ethan Decker

Ethan Decker is a scientist by training and a marketer by trade. After 20 years in advertising, he now travels the world teaching marketing leaders and their teams how to use brand science to grow their business. He is a regular speaker and published expert on the topics of brand science, brand strategy, and marketing effectiveness.

Ethan has a PhD in ecology and studied complex systems at the Santa Fe Institute. He has worked at some of the most storied ad agencies, including Crispin Porter + Bogusky (named Agency of the Decade) and 72andSunny (2x Agency of the Year). And he has travelled the world as a market researcher and strategic consultant.

You can watch his TED talk online, where he dances like a peacock spider.

Listen to this informative Sharkpreneur episode with Ethan Decker about cracking the code of brand science.

Here are some of the beneficial topics covered on this week’s show:

- How small changes in one area can have a significant impact elsewhere, like the butterfly effect.

- Why advertising on social media might not be the best marketing for your brand.

- How traveling the world can provide people with a perspective on cultural differences and universals in branding.

- Why it’s important to strike a balance between creativity and data-driven strategies depending on the industry.

- How using a mix of data, logic, and creativity increases your chances of success.

Connect with Ethan:

Twitter @edecker

LinkedIn linkedin.com/company/appliedbrandscience

Links Mentioned:

appliedbrandscience.com

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Overcoming Adversity and Achieving Financial Freedom

Rod Khleif, RodKhleif.com

– The Sharkpreneur podcast with Karl McKinnie Episode 1005 Rod Khleif

Rod Khleif is a multiple business owner and philanthropist who is passionate about business, high performance, real estate and giving back. As one of the country's top real estate and peak performance luminaries. He has also owned over 2000 properties. Rod Khleif soared from humble beginnings as a young, impoverished Dutch immigrant to incredible success. Rod's experience involves both remarkable triumphs, and spectacular failures, which he affectionately calls "seminars:' Rod will explain the mindset required to recover from losing $50 million dollars in the crash of 2008 to the success he enjoys today. Rod brings incredible authenticity and insight to his approach to real estate, mindset, success, and life.

Listen to this informative Sharkpreneur episode with Rod Khleif about overcoming adversity and achieving financial freedom.

Here are some of the beneficial topics covered on this week’s show:

- How having the right mindset will contribute the most to your overall success.

- Why setting clear and specific goals is essential for creating a burning desire to succeed.

- How making firm decisions and committing to crucial steps is vital for entrepreneurs.

- Why taking responsibility for one’s actions and outcomes is necessary for personal growth.

- How it’s important to maintain a positive outlook when trying to overcome challenges.

Connect with Rod:

Twitter @RodKhleif

Facebook facebook.com/rodkhleifofficial

LinkedIn linkedin.com/in/rodkhleif

Links Mentioned: rodkhleif.com

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Turning Aspiring Entrepreneurs into Successful Business Owners

Sophie Howard, Aspiring Entrepreneurs

– The Sharkpreneur podcast with Karl McKinnie Episode 1004 Sophie Howard

Sophie Howard has started, scaled, and sold six and seven-figure online businesses. She knows what works when it comes to growing an online business. She wants to help you find freedom with a business that works for your life. Her Aspiring Entrepreneurs community is a place to build your skills and confidence to have the business success you deserve.

Listen to this informative Sharkpreneur episode with Sophie Howard about turning aspiring entrepreneurs into successful business owners.

Here are some of the beneficial topics covered on this week’s show:

- How entrepreneurs should move fast, not strive for perfection, and outsource early.

- Why aspiring entrepreneurs should be ambitious and willing to learn.

- How there are more business for sale than there are serious buyers.

- Why buying a small to medium online business can be a great opportunity.

- How the Aspiring Entrepreneurs community helps members find great deals while offering support.

Connect with Sophie:

aspiringentrepreneurs.com

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Email Marketing Evolution

Ryan Phelan, RPE Origin

– The Sharkpreneur podcast with Karl McKinnie Episode 1003 Ryan Phelan

With more than two decades of online marketing experience, Ryan Phelan has focused on driving successful strategies for high-growth SaaS software and online companies and advancing winning digital strategies. In working for companies like Adestra, Acxiom, Responsys, Sears & Kmart, BlueHornet, and infoUSA, Ryan’s experience and history in the industry is unequaled. He works closely with RPE Origin’s client partners to identify their needs and develop a customized approach to achieve their goals with email marketing and related services.

Ryan was awarded our industry’s top honor of the 2023 Thought Leader of the Year award from the ANA-EEC in recognition of his lifetime achievement and leadership in the email marketing space.

Listen to this informative Sharkpreneur episode with Ryan Phelan about the evolution of email marketing.

Here are some of the beneficial topics covered on this week’s show:

- How people accessing their email on various devices gives marketers access to a wealth of data.

- Why we will see a rise in generative AI in email marketing.

- How marketers should shift from tactic-driven mentality to a more strategic approach.

- Why authenticity and transparency will continue to resonate with consumers.

- How personalizing email campaigns is crucial for engaging customers effectively.

Connect with Ryan:

X @rpeoriginagency

Links Mentioned:

rpeorigin.com

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Unveiling the Power of Customized Marketing Campaigns

Logan Rae, Argon Agency

– The Sharkpreneur podcast with Karl McKinnie Episode 1002 Logan Rae

Logan Rae is the founder of the digital marketing company Argon Agency. In the ashes of 2020, a team of serial entrepreneurs came together and noticed a void in the digital marketing realm. A black hole, if you will. Traditional digital marketing was a series of smoke screens, empty promises, one size fits all cookie cutter campaigns, and charts and graphs that look pretty, but don’t actually mean much. There had to be a better way. There had to be a way to provide clear, customized marketing campaigns that provided results, not just pretty charts and vague answers as to where your budget went. From that realization was born Argon Agency.

Listen to this informative Sharkpreneur episode with Logan Rae about the power of customized marketing campaigns.

Here are some of the beneficial topics covered on this week’s show:

- How Argon Agency’s approach involves custom-built, results-focused marketing campaigns tailored to each client’s goals.

- Why Argon Agency delivers customized solution instead of offering a one-size-fits-all service.

- How Argon Agency keeps up with industry trends and identifies opportunities for its clients.

- Why a using a trend should positively contribute to a brand and align with the company’s goals.

- How it’s important to provide trustworthy service while having open communication with your clients.

Connect with Logan:

Guest Contact Info

Links Mentioned:

argonagency.com

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AI-Driven Marketing Magic: Nowsite’s Journey to 70,000 Happy Customers

Justin Belobaba, Now.Site

– The Sharkpreneur podcast with Seth Greene Episode 1001 Justin Belobaba

Justin Belobaba is the Founder & CEO of Nowsite, the #1 AI-powered online marketing platform for solopreneurs. A serial tech entrepreneur with three successful exits, he was recognized as the Canadian Young Entrepreneur of the Year, and has had his companies ranked among the Top 10 Fastest Growing in Canada four times. Justin is a graduate of Harvard (magna cum laude) and Oxford. He is a CrossFit enthusiast, and a proud dad to three awesome young boys.

Listen to this informative Sharkpreneur episode with Justin Belobaba about AI-driven marketing magic.

Here are some of the beneficial topics covered on this week’s show:

- How building a professional and trustworthy social media presence is a good start for entrepreneurs.

- Why Nowsite focuses on creating original content and engaging with others to build trust and relationships.

- How AI has enabled Nowsite to simplify content creation for its users who aren’t tech savvy.

- Why it’s important to stay optimistic and determined while dealing with the challenges of running a tech company.

- How having a work life balance and being present in your personal life are vital for success.

Connect with Justin:

Guest Contact Info

Facebook

Facebook.com/nowsiteofficial

Links Mentioned:

Now.Site

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Transforming Wastewater and Digital Marketing

Suzan Chin-Taylor, Creative Raven

– The Sharkpreneur podcast with Karl McKinnie Episode 1000 Suzan Chin-Taylor

Suzan Chin-Taylor founded Creative Raven in 2004 to offer firms in the water, wastewater and underground infrastructure industry a means to access all of the services of a marketing and business development firm that really understood their market and the unique challenges needed to succeed. With over two decades in the industry, she considers herself a “sewer rat” and feels incredibly blessed to have the privilege of working in an industry that is so vital to daily life and is filled with wonderful, generous un-sung heroes. In 2016 she was able to follow a long-held dream to bring her passion and love for the trenchless industry to parts of the world that need it, starting first with India, beginning with the opening of an office in Bangalore. When not being fascinated with all things wastewater, Suzan is an avid hiker in the Red Rock country of Northern Arizona, singer in her spiritual community choir and a supporter of organizations that support entrepreneurship, the protection of wildlife and the environment.

Listen to this informative Sharkpreneur episode with Suzan Chin-Taylor about transforming wastewater and digital marketing.

Here are some of the beneficial topics covered on this week’s show:

- How good word of mouth marketing can lead your business to steady growth.

- Why digital marketers need to understand their client’s needs, target audience, and content preferences.

- How consistency, frequency, and persistence are crucial elements of successful digital marketing.

- Why digital marketing will play a pivotal role in the future of wastewater and water treatment.

- How creating engaging and educational content builds trust with your customers.

Connect with Suzan:

Guest Contact Info

Facebook

facebook.com/CreativeRavenMarketing

facebook.com/thetuitgroup.com

LinkedIn

linkedin.com/in/creativeraven

Links Mentioned:a

thetuitgroup.com

Creativeraven.com

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AI-Driven Marketing Strategies

Dr. Brett Lane, BrettSLane.com

– The Sharkpreneur podcast with Seth Greene Episode 999 Dr. Brett Lane

Dr. Brett Lane is an SEO expert and digital marketing consultant who helps businesses of all sizes grow their online presence and achieve their goals through SEO, content creation, link building, and social media marketing. He is the founder and owner of SEO Outsourcing, a digital marketing agency that provides personalized and comprehensive services to clients across various industries, such as hotels, insurance, toys, products, banks, services, and auto.

With over 20 years of experience in the field, Dr. Brett has a proven track record of delivering results and value for his clients, having worked with major brands like Four Seasons Hotels, Progressive, and Nationwide Insurance. He is also a lifelong learner who constantly updates his skillset and credentials, having earned his Doctorate in Digital Marketing in 2023 and completed digital marketing certifications from Harvard and Oxford University in 2022. He is a sought-after speaker and a TEDx presenter, sharing his insights and expertise on digital marketing topics. Dr. Brett is passionate about helping content creators, influencers, streamers, industry leaders, entrepreneurs, and businesses grow their following, views, and engagement on social media, SEO, and video content platforms. He is also a dedicated husband and father of two.

Listen to this informative Sharkpreneur episode with Dr. Brett Lane about AI-driven marketing strategies.

Here are some of the beneficial topics covered on this week’s show:

- How it’s important for businesses of all sizes to be easily scalable.

- Why business owner should use AI tools to create and distribute content at scale.

- How using AI to create content is efficient and cost effective.

- Why businesses should be utilizing technology to accelerate their growth.

- How efficient planning can save your business time and money.

Connect with Brett:

Guest Contact Info

Links Mentioned:

brettslane.com

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Maximizing Investor Returns in Mobile Home Parks

Charlotte Dunford, Johns Creek Capital

– The Sharkpreneur podcast with Seth Greene Episode 998 Charlotte Dunford

Charlotte Dunford is a graduate of The Georgia Institute of Technology where she earned her B.S. in Business with a focus on business analytics and technology. Charlotte, along with her business Partners, currently sponsors the repositioning of 24 value-added and turnaround mobile home parks.

Listen to this informative Sharkpreneur episode with Charlotte Dunford about maximizing investor returns in mobile home parks.

Here are some of the beneficial topics covered on this week’s show:

- How mobile park homes have high-cap rate deals with less competition than multifamily properties.

- Why investing in mobile parks can help address the affordable housing crisis in the United States.

- How it’s important to improve the curb appeal and infrastructure in mobile home parks.

- Why landlords should advocate for tenants, especially during challenging times.

- How creating better living conditions for those whole live in mobile home parks increases its value.

Connect with Charlotte:

Guest Contact

Info Twitter @CapitalJohns

Instagram @johnscreek.capital

Facebook facebook.com/johnscreekcapital

LinkedIn linkedin.com/company/johns-creek-capital-llc

Links Mentioned:

johnscreekcapital.com

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Reinventing the Agency Model

Matt Gerchow, Agency Hub

– The Sharkpreneur podcast with Seth Greene Episode 997 Matt Gerchow

Matt Gerchow, as a digital marketing and SEO expert, has led a successful career spanning two decades. Originally from Seattle, Washington, Matt’s career led him to live in various countries, including Colombia, Thailand and Mexico while traveling to more than 30 countries. During his time living and traveling abroad, he gained invaluable insights into different markets, enabling him to adapt and thrive in dynamic environments.

While in Mexico, Matt founded SteadyContent, a digital marketing agency specializing in creating high-quality content for businesses. As the digital landscape changed, and the demand for more comprehensive services grew, Matt transformed SteadyContent into AgencyHub.com. This new venture provided a range of services to help clients navigate the complexities of digital marketing.

Throughout his career, Matt’s unique approach combining technical expertise with creative strategy has earned him a reputation as a leading authority in the field. He has launched and managed numerous digital marketing agencies, including the highly regarded SteadyContent, which provides SEO-driven content for businesses, aFax which provides fax numbers, and AgencyHub. His diverse portfolio highlights his ability to identify and capitalize on emerging trends.

As a committed entrepreneur, Matt is passionate about sharing his knowledge and expertise with others. He has served as an instructor and mentor for various digital marketing courses and has been a featured speaker at industry online events. His thought leadership has also been published in prominent digital marketing publications, inspiring countless individuals to pursue their own entrepreneurial dreams.

Apart from his professional accomplishments, Matt is an avid traveler and adventurer. He enjoys exploring new cultures, cuisines, and destinations, often drawing inspiration from his experiences to fuel his creativity and innovative thinking. Matt is also a dedicated supporter of various charitable organizations and is committed to making a positive impact on the world through his philanthropic endeavors.

As a highly respected digital marketing expert, entrepreneur, and educator, Matt Gerchow continues to push the boundaries of what is possible in the world of online business development. With his extensive knowledge and diverse skillset, he remains an influential force in the digital marketing industry, providing innovative solutions to help businesses achieve their goals and unlock their full potential.

Listen to this informative Sharkpreneur episode with Matt Gerchow about reinventing the agency model.

Here are some of the beneficial topics covered on this week’s show:

- How Agency Hub offers a marketplace with approximately 90 different digital marketing products for agencies.

- How Agency Hub uses a three-way chat so businesses can have direct communication with their clients.

- Why Facebook ads, affiliates, content marketing and podcasts can help you scale your team.

- How it’s important for leaders to find an effective way to deal with stress.

- Why having a mentor can lead you and your business to success.

Connect with Matt:

Guest Contact Info

Facebook

facebook.com/angencyhubpage

facebook.com/mgerchow

LinkedIn

linkedin.com/company/agencyhub

Links Mentioned:

agencyhub.com

mattgerchow.com

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Game Changing LinkedIn Strategies

Catherine Roy, LHM International

– The Sharkpreneur podcast with Seth Greene Episode 996 Catherine Roy

Catherine B. Roy is the Founder of LHM International, an internationally recognized Business and Personal Growth Coach with a client base worldwide, TEDx Keynote Speaker, Podcaster, and Bestselling Author, also known as LinkedIn Wonder Woman. She is a MENSA member with an IQ of 156 which qualifies her to be in less than 1% of the human population.

Listen to this informative Sharkpreneur episode with Catherine Roy about game changing LinkedIn strategies.

Here are some of the beneficial topics covered on this week’s show:

- How many people don’t realize how great LinkedIn can be for networking and finding job opportunities.

- Why it’s vital for people to build a personal brand on LinkedIn and be visible to the right audience.

- How using hashtags on LinkedIn are indexed by google and can increase your visibility.

- Why AI can play a crucial role by reducing time spent on marketing and strategy implementation.

- How entrepreneurs need a clear business plan and cost-revenue balance.

Connect with Catherine:

Guest Contact Info

Twitter

@catherinebroy

Instagram

@catherinebroy

Links Mentioned:

catherinebroy.com

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Growing a Multi-Unit Franchise Empire

Jesse Keyser

– The Sharkpreneur podcast with Seth Greene Episode 995 Jesse Keyser

Jesse Keyser lives in St Louis, Missouri and is a franchisee of 31 units of Sport Clips, Little Caesars, and Oxi Fresh Carpet Cleaning. He has served on the advisory councils for all three brands, and he was the 2013 Sport Clips Owner of the Year as well as the 2018 Oxi Fresh Carpet Cleaning Owner of the Year. He also enjoys serving as a business mentor to fellow entrepreneurs. 

Listen to this informative Sharkpreneur episode with Jesse Keyser about growing a multi-unit franchise empire.

Here are some of the beneficial topics covered on this week’s show:

- How buying a franchise allows entrepreneurs to learn how to run a business effectively.

- Why the unit economics of franchising allows business owners to scale easily.

- How it’s important to develop the right team so your business can handle growth.

- Why training your employees well is vital to running a successful business.

- How diversification reduces stress for business owners.

Connect with Jesse:

Guest Contact Info

Facebook

facebook.com/JesseKeyserEntrepreneur

LinkedIn

linkedin.com/jesse-keyser-94513b10

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From Homeless Teen to Entrepreneurial Dream

Natasha Miller, Entire Productions

– The Sharkpreneur podcast with Seth Greene Episode 994 Natasha Miller

Natasha Miller sits at the helm of Entire Productions, but she isn’t your average CEO - She is a hyphenate entrepreneur who began her career in entertainment as a celebrated jazz artist with seven records released on her own label, Poignant Records. Having founded Entire Productions in 2000, when she was still performing, this single mother and Des Moines, IA native single-handedly built a multi-million dollar company.

Today, Entire Productions is the go-to experience design and entertainment booking company in San Francisco and has expanded to Los Angeles and London. Their client base is growing exponentially and Natasha’s vibrant personality and client management prowess are at the core of it all. With the support of her amazing staff handpicked by Natasha, Entire Productions’ trusted expertise is relied upon to execute a slate of high-end social and corporate special events for an enviable roster of clients including Apple, Google, Gap, Louis Vuitton, Tiffany & Co., Salesforce and more. They have been on the the Inc 5000 list of fastest growing companies in America for the last two years as well as designated by Entrepreneur Magazine as one of the top 360 companies in the country.

Natasha and Entire Productions are no strangers to media, either—they have each garnered press in their respective genres. In addition to performing as a jazz vocalist, Natasha employed her training as a classical violinist in the role of concertmaster for various orchestras and performed with her own Sapphire String Quartet until 2009. Her talent has been recognized by the Los Angeles Times, the San Francisco Chronicle, and The Wall Street Journal. Likewise, Entire Productions has been featured in Inc. Magazine, Modern Luxury, Bizbash, and more. In 2017, Entire Productions was also named on The Knot Wed 100 list, which includes the most amazing wedding pros in the country.

Natasha’s passion and commitment to giving back drive her invariable contributions and participation with numerous charitable organizations. She founded and supports the Bobby Sharp Scholarship Fund at Blue Bear School of Music, in memory of her beloved mentor who was best known for writing Ray Charles hit song Unchain My Heart. She has also served on the boards of the Symphonix Advisory Board and the International Live Events Association (ILEA) while volunteering and donating to numerous charities including Bread and Roses, Alameda Education Foundation, Little Kids Rock, Relay for Life, Alameda Hospital, Sophia Project, Midway Women’s Shelter, Music In Schools Today (MUST), and the Red Cross.

Listen to this informative Sharkpreneur episode with Natasha Miller about going from homeless teen to entrepreneurial dream.

Here are some of the beneficial topics covered on this week’s show:

- How it’s important for people to find strength within themselves to overcome obstacles.

- Why thinking big can help you achieve your goals and lead to success.

- How business owners must delegate tasks to navigate various parts of your business.

- Why the Entrepreneurial Operating System can positively impact your business.

- How it can be difficult to manage time and numerous projects effectively.

Connect with Natasha:

Guest Contact Info

Twitter

@entireevents

Instagram

@natashamillersf

@entireproductions

Facebook

facebook.com/natashamillerEntrepreneur

facebook.com/entireproductionsExperience

LinkedIn

linkedin.com/in/natashamiller

Linkedin.com/company/entire-productions

Links Mentioned:

natashamiller.com

Entireproductions.com

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Helping Federal Employees Achieve Financial Freedom

Jeffrey Gill, Peak Mutual

– The Sharkpreneur podcast with Seth Greene Episode 993 Jeffrey Gill

Jeffrey Gill, the founder of Peak Mutual, embarked on his financial industry journey in 2001 and found an immediate fit. Intrigued by the complexities of the industry and the immense potential it held to help others achieve their financial goals, Jeff soon became a prominent figure in his field.

In 2019, he decided to shift his focus towards enabling others to accumulate wealth using the strategies and methods he had mastered over his years in the industry. His passion for his work is palpable, and his greatest joy lies in witnessing the financial success of others and helping them avoid common tax obstacles that can impede growth.

Away from his professional pursuits, Jeff is a loving husband to Sarah and a proud father to their three children, Josephine, and twins, Jett and Jewel. The family resides in Chickamauga, Georgia, where they own a charming small farm. When they're not tending to the farm or enjoying quality family time, they love to traverse the globe, immersing themselves in new experiences and creating unforgettable memories.

Jeff is licensed to operate in 46 states, broadening the scope of his services and the number of individuals he can assist. With his wealth of experience and his passion for helping others, Jeff is determined to make Peak Mutual a trusted partner in your financial journey.

Listen to this informative Sharkpreneur episode with Jeffrey Gill about helping federal employees achieve financial freedom.

Here are some of the beneficial topics covered on this week’s show:

- How federal employees have unique benefits and challenges in retirement planning.

- Why federal employees shouldn’t be too conservative with investments or carry a high level of debt.

- How people should balance their investments for protection and potential growth.

- Why people need to look for income generating assets.

- How financial advice should be based on individual clients’ needs, lifestyle, and retirement goals.

Connect with Jeffrey:

Guest Contact Info

Links Mentioned:

peakmutual.com

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Be a Digital Marketing Deviant

Jaryn Dominique, Deviant Digital Services

– The Sharkpreneur podcast with Seth Greene Episode 992 Jaryn Dominique

Leading the way at Deviant Digital Services is Jaryn Dominique, our visionary Chief “Deviant” Officer (CDO). With a rich background spanning over a decade in the digital marketing landscape, Jaryn has meticulously crafted her reputation and honed her expertise within some of the nation's largest digital agencies. From international brands to small enterprises, her journey has been an odyssey of mastering search engine optimization, Local SEO, content strategies, paid campaigns, and social reputation management.

Jaryn's passion lies in personal connections. This ardor led her to step away from the confines of agency life. Through Deviant Digital Services, she eradicated bureaucracy and corporate politics to engage directly with brands. Drawing from her industry acumen and invaluable skills, she established Deviant Digital Services and curated a team of exceptional digital marketers. Their mission mirrors Jaryn's dream: to deliver cutting-edge digital strategies to business owners who are ready to break free from the ordinary and outdated norms of traditional agencies.

Listen to this informative Sharkpreneur episode with Jaryn Dominique about being a digital marketing deviant.

Here are some of the beneficial topics covered on this week’s show:

- How it’s important for individuals to forge their own marketing path.

- Why business owners shouldn’t handle their own digital marketing.

- How it’s important to hire professionals to guide and streamline your marketing efforts.

- Why AI enhances marketing efforts but doesn’t replace human input.

- How marketing strategies should be tailored to individual goals rather than following generic advice.

Connect with Jaryn:

Guest Contact Info

Twitter

@DeviantServices

Instagram

@deviantdigitalservices

Facebook

facebook.com/DeviantDigitalServices

LinkedIn

Linkedin.com/company/deviant-digital-services

Links Mentioned:

beadeviant.com

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From Zoomies to Zoom Room: Unveiling the Secrets of Strategic Growth

Mark Van Wye, Zoom Room

– The Sharkpreneur podcast with Seth Greene Episode 991 Mark Van Wye

Prior to Zoom Room’s launch in 2007, Mark Van Wye maintained a career deeply rooted in educational values. He previously served as a teacher, writer and curriculum creator focused on the development of educational training programs. In his previous role, Mark also developed award-winning after-school programs for the Boys and Girls Clubs of America and consulted on educational projects for notable companies, including Disney, Nintendo, Microsoft and a variety of children’s television programs. 

A lifelong dog owner and lover, Mark understood the ongoing instructional needs of both owners and dogs. Driven by his background in teaching, Mark seized the opportunity to redefine and evolve the dog training industry, coining the Zoom Room’s motto: We don’t train dogs. We train the people who love them.

Listen to this informative Sharkpreneur episode with Mark Van Wye about growing Zoom Room franchise.

Here are some of the beneficial topics covered on this week’s show:

- How Zoom Room is an indoor dog training gym that offers diverse training programs and emphasizes socialization.

- Why the growth rate of Zoom Room can be attributed to the strength of the pet industry.

- How pet care remains a priority to pet owners despite economic fluctuations.

- Why franchise opportunities appeal to entrepreneurs and can set them up for success.

- How Zoom Room offers dog agility classes that are accessible to all breeds, sizes, and ages while emphasizing the bond between owners and their pets.

Connect with Mark:

Guest Contact Info

Instagram

@zoomroom

Facebook

facebook.com/ZoomRoom

Links Mentioned:

zoomroom.com

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The Proven System to Hiring Right the First Time

Ryan Englin, Core Matters

– The Sharkpreneur podcast with Seth Greene Episode 990 Ryan Englin

Ryan Englin is passionate about supporting growing businesses, particularly in blue collar industries, to build amazingly productive companies by hiring the right people. Growing up, he saw his own father working 12-hour shifts and weekends as an owner/operator, witnessing firsthand the struggles that these companies have in hiring quality frontline employees. Ryan was determined to help them find a better way.

His company, Core Matters, provides coaching and training on attracting, hiring, and retaining rock star employees. Using his proven process, the Core Fit Hiring System, small and midsize businesses learn how to start hiring better people, faster. With almost a decade in the business, Ryan has worked with over a hundred clients, helping business owners achieve their goals by hiring the right people.

Listen to this informative Sharkpreneur episode with Ryan Englin about using a proven system to hire the right people the first time.

Here are some of the beneficial topics covered on this week’s show:

- How employers need to learn how to identify the right people to work for their organization.

- Why hiring should be approached as a marketing activity to find your ideal candidates.

- How a well-defined culture is essential for attracting and finding the right employees.

- Why you should understand the purpose behind why you and your employees do what you do.

- How sharing your company’s core story effectively communicates its culture and attracts like-minded individuals.

Connect with Ryan:

Guest Contact Info

Twitter

@corematters

Facebook

facebook.com/thecorematters

LinkedIn

linkedin.com/company/corematters

Links Mentioned:

thecorematters.com

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Turning IT into a Profit Center

Orrin Klopper, Netsurit

– The Sharkpreneur podcast with Seth Greene Episode 989 Orrin Klopper

Orrin Klopper’s passion for business creation, people management, and customer service has been a fundamental driving force to the success of Netsurit. Armed with a Bachelor of Commerce degree (with Information Systems as an additional subject) he has also completed an Entrepreneurial Master’s Course at MIT in the United States. He was also one of the founding members of the Entrepreneurs’ Organisation in South Africa.

Listen to this informative Sharkpreneur episode with Orrin Klopper about turning IT into a profit center.

Here are some of the beneficial topics covered on this week’s show:

- How Netsurit focuses on supporting the dreams of the doers by building a culture that encourages balance and great work.

- Why businesses with unreliable technology, lack of collaboration, and the inability to leverage technology for growth can benefit from working with Netsurit.

- How Netsurit helps enhance productivity, automation, and adoption within organizations that use Microsoft technology.

- Why having a good ROI can result in cost savings, increased productivity, streamlined processes, and improved employee engagement.

- How your business should make a profit, it shouldn’t be a cost.

Connect with Orrin:

Guest Contact Info

Twitter

@netsurit

Facebook

facebook.com/Netsurit

LinkedIn

linkedin.com/company/netsurit

Links Mentioned:

netsurit.com

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Made From Scratch: From $5 to Ten Million Dollars

Mignon François, The Cupcake Collection

– The Sharkpreneur podcast with Seth Greene Episode 988 Mignon François

Mignon François is a speaker, entrepreneur, and community leader who has inspired thousands through her "Follow Your Spirit" approach. After years of drowning in debt and brokenness, Mignon founded The Cupcake Collection in 2008, on the last $5 she had to feed her family and turned it into a legacy with over five million cupcakes sold. 

Her grassroots story of success has garnered national attention from TODAY with Hoda and Jenna, Southern Living, Entrepreneur and Business Insider just to name a few. In addition, her business savvy has earned her numerous titles and awards, including Woman of Legend and Merit, Entrepreneur of the Year, Women's Empowerment Innovator, NAACP Powershift Entrepreneur, and Black Enterprise magazine's Family Business of the Year. 

Today Mignon is committed to teaching anyone who will listen about what they can do if only they believe. 

2023 forges a new path for Mignon’s career as she adds author to her resume. In her memoir, Made from Scratch: Finding Success Without a Recipe, Mignon shares her story of finding success with no presets in place, mapping a journey that led to the joy that has become synonymous with Mignon François. 

Listen to this informative Sharkpreneur episode with Mignon François about going from having $5 to creating a ten-million-dollar empire.

Here are some of the beneficial topics covered on this week’s show:

- How stay-at-home moms can bring valuable contributions to the table.

- How starting a business in your home can provide low overhead and a work-life balance.

- Why it’s important to wait until you’re making money before opening a new location.

- How writing a book is a great way to share your experiences and help others bring their ideas to the marketplace.

- Why empowering others to pursue their dreams is one of the most statisfying things you can do.

Connect with Mignon:

Guest Contact Info

Twitter

@cupcaketweets

Instagram

@thecupcakecollection

Facebook

facebook.com/cupcakecollection

Links Mentioned:

thecupcakecollection.com

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YouTube Domination

Aleric Heck, AdOutreach

– The Sharkpreneur podcast with Seth Greene Episode 987 Aleric Heck

Aleric Heck is a YouTube Ads Expert & the Founder of AdOutreach. He has been on YouTube for over 12 Years, first growing a YouTube Channel to over 500,000+ Subscribers. Over the last 7 Years, Aleric has taught thousands of Entrepreneurs & Business Owners how to Grow & Scale their business using laser-targeted YouTube Ads. Collectively, Aleric has helped his clients generate over $200 Million+ in sales from YouTube Ads & scaled his own business to over 8 Figures.

Listen to this informative Sharkpreneur episode with Aleric Heck about dominating YouTube.

Here are some of the beneficial topics covered on this week’s show:

- How there are three main ways to stand out on YouTube and what they are.

- Why creating content that resonates with you target audience is foundational approach to building a successful YouTube channel.

- How in-stream YouTube ads can be targeted to the right audience for direct response marketing.

- Why advertisers should tap into the segment of YouTube viewers who want to learn.

- How direct response ads are ideal for advertisers looking for specific results, like sales conversions.

Connect with Aleric:

Guest Contact Info

Facebook

facebook.com/groups/advanced/youtubeads

LinkedIn

linkedin.com/in/alericheck

Links Mentioned:

adoutreach.com

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The Happiness Habit

Kara Payton, Re-Authenticated

– The Sharkpreneur podcast with Seth Greene Episode 986 Kara Payton

Kara Payton is an author, motivational speaker, authenticity strategist, and subconscious reprogramming expert. She is a top 10% ranked podcast host with 5 years’ experience in events production and volunteer team building for Tony Robbins. 

As the Host of The Happiness Habit Podcast and Founder of Re-Authenticated, she helps people create an identity of freedom through authenticity so you can end self-abandonment, heal your nervous system of emotional addictions, and stop keeping the secret of you. Her workbook, “Re-Authenticated,” a revolutionary self-transformation guide to personal freedom, is releasing on Amazon this fall. 

She is a sought after thought leader specializing in intensive transformation in the behavioral health field. Her expertise has been featured in the Kansas City Star, KCTV 5, Mental Health News Radio Network, Rumble, Voyage, & Authority Magazine. Known as “The Authenticity Anti-Hero,” she helps people overcome anxiety, overwhelm & self-doubt to increase their income, productivity & confidence!

Listen to this informative Sharkpreneur episode with Kara Payton about her new book, The Happiness Habit.

Here are some of the beneficial topics covered on this week’s show:

- How pursuing traditional methods of success doesn’t always lead to happiness.

- Why having prominent figures in your life as mentors can be life changing.

- How it’s important to show genuine emotions and to connect deeply with others without any pretense or staging.

- Why people need to challenge their false beliefs and make positive changes in their lives.

- How people should be open to finding the truest versions of themselves.

Connect with Kara:

Guest Contact Info

Instagram

@karapayton_

Links Mentioned:

karapayton.com

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Your Brain Friendly Workplace

Friederike Fabritius, FriederikeFabritius.com

– The Sharkpreneur podcast with Seth Greene Episode 985 Friederike Fabritius

Friederike Fabritius, MS, is a Wall Street Journal bestselling author, neuroscientist, and trailblazer in the field of neuroleadership. Her brain-based leadership programs have transformed how Fortune 500 executives think, innovate, and navigate change. Fabritius is a thought leader and keynote speaker, known for engaging global audiences at organizations such as Google, Ernst & Young (EY), Boston Consulting Group (BCG), Adecco, Accenture, Deloitte, BMW, Bayer, SAP, Harvard Business Review, trivago, and Audi. An alumna of McKinsey & Company and the Max Planck Institute for Brain Research, she has delivered keynotes for executives in over 164 countries. 

Fabritius is author of the Wall Street Journal Bestselling The Brain-Friendly Workplace: Why Talented People Quit and How to Get Them to Stay and the award-winning book The Leading Brain: Neuroscience Hacks to Work Smarter, Better, Happier. Her work has been featured in HBR, The Wall Street Journal, Forbes, Newsweek, Huffpost and many more. She is recognized as a LinkedIn Top Voice, focusing on Work-Life Balance. As a keynote speaker, Friederike consistently receives amazing feedback from her clients and is routinely asked to return time and time again.

Listen to this informative Sharkpreneur episode with Friederike Fabritius about finding a brain friendly workplace.

Here are some of the beneficial topics covered on this week’s show:

- How the biggest mistake leaders make is neglecting their foundations like sleep, exercise, and nutrition.

- Why you should trust you gut and follow you instincts.

- How supporting different brain types in your business will allow for optimal performance.

- How many companies haven’t fully embraced neurodiversity and why that is a mistake.

- Why employees should have the freedom to choose how they reach their goals.

Connect with Friederike:

Guest Contact Info

Twitter

@FriederikeFab

Instagram

@friederikefabritius

Facebook

facebook.com/FriederikeFabritius

LinkedIn

linkedin.com/in/friederikefabritius

Links Mentioned:

FriederikeFabritius.com

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My Favorite Part is the Failure

Jamie Sheppard, Mauka Digital

– The Sharkpreneur podcast with Seth Greene Episode 984 Jamie Sheppard

Jamie Sheppard, CEO of Mauka Digital has been in the Digital Marketing and Software Development industry for over 20 years. Jamie has helped build companies and digital agencies over the years including two of his own. Mauka Digital is the latest. And if you ask him, it’s his favorite!

Listen to this informative Sharkpreneur episode with Jamie Sheppard about how failing is an important aspect of success.

Here are some of the beneficial topics covered on this week’s show:

- How business owners must do proper research and identify where their customers are to avoid wasting budget on random marketing efforts.

- Why businesses shouldn’t lay off their sales force or marketing agencies during difficult times.

- How cutting off inbound sources of revenue is detrimental to a business’s growth.

- Why embracing failure and learning from it allows people to improve their companies.

- How AI is a great tool but shouldn’t be used for content creation.

Connect with Jamie:

Guest Contact Info

Twitter

@MaukaDigital

Facebook

facebook.com/MaukaDigital

LinkedIn

linkedin.com/company/maukadigital

Links Mentioned:

maukadigital.com

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Amazon Inventory Optimization

Chelsea Cohen, SoStocked.com

– The Sharkpreneur podcast with Seth Greene Episode 983 Chelsea Cohen

Chelsea Cohen, an Amazon inventory management expert, and the co-founder and CEO of SoStocked.com, an Amazon inventory management software. Chelsea’s also an Amazon seller, speaker, and consultant. Her regular clients include 7 & 8-figure sellers. She has been featured on AM/PM Podcast, 7-Figure Sellers Summit, Seller Events and the Prosper Show and Amazing Summit stages, among others.

Listen to this informative Sharkpreneur episode with Chelsea Cohen about Amazon inventory optimization.

Here are some of the beneficial topics covered on this week’s show:

- How it’s important to utilize data from Amazon’s API to track and calculate inventory levels while considering sales history and allowing for customization on a seller and product basis. 

- Why marketing efforts should focus on grassroots strategies and leverage relationships within the Amazon community.

- How AI can assist with data analysis but isn’t always reliable when it comes to predictions over a timeline.

- Why profitability is a major concern for Amazon sellers.

- How sellers must understand the avoidable fees, predict upcoming fees, and create strategies to offset the fee changes.

Connect with Chelsea:

Guest Contact Info

Facebook

facebook.com/SoStocked

LinkedIn

linkedin.com/company/sostocked

Links Mentioned:

SoStocked.com

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Big Social Marketing

Celeste Simmons, Big Social Marketing

– The Sharkpreneur podcast with Seth Greene Episode 982 Celeste Simmons

Celeste Simmons is the owner of Big Social Marketing, a full-service marketing company that has been in business since 2012. Her company slogan is: Big Results on a Small Budget! Celeste started in marketing in the early 2000’s with a print magazine, moved into bulk mail, and later into websites and digital marketing. Celeste and her team help business owners grow their revenue and client base through Google Ads campaigns, Social Media campaigns, Websites, Newsletters, and Text Message Campaigns.

With a strong background in digital marketing, she loves uncovering new methods of advertising and helping business owners reach new audiences. With 20+ years of marketing experience, she knows how to get results by using Google Ads, Search Engine Optimization, and other Digital marketing options. 

Listen to this informative Sharkpreneur episode with Celeste Simmons about Big Social Marketing.

Here are some of the beneficial topics covered on this week’s show:

- How staying on top of changes in social media means focusing on mainstays first and evaluating new platforms for their potential staying power.

- How social media marketing involves managing reviews, responding to customer feedback, and controlling your online narrative. 

- How many business owners limit themselves to a single marketing channel instead of diversifying to reach a wider audience.

- Why you should start small and then gradually increase your marketing budget.

- Why it’s important to track analytics and use social media to obtain immediate and valuable insights into the performance of marketing efforts.

Connect with Celeste:

Guest Contact Info

Facebook

facebook.com/bigsocialmarketingcom

LinkedIn

linkedin.com/in/celestesimmons

linkedin.com/company/bigsocialmarketing-com

Links Mentioned:

bigsocialmarketing.com

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Microdosing for Success

Paul Austin, Third Wave

– The Sharkpreneur podcast with Seth Greene Episode 981 Paul Austin

Paul F. Austin is one of the most prominent voices in the world of psychedelics. As the founder of Third Wave, he has educated millions on the importance of safe and effective psychedelic experiences. A pioneer at the intersection of psychedelics, personal transformation, and professional success, his work has been featured in Forbes, Rolling Stone, and the BBC's Worklife.

Paul helps leaders, creatives, and pioneers leverage psychedelics for exponential personal growth and professional development. He views psychedelics as a skill refined through mentorship, courageous exploration, and intentional use.

Learning how to master this skill will be crucial in the story of humanity’s present-future evolution.

Listen to this informative Sharkpreneur episode with Paul Austin about microdosing for success.

Here are some of the beneficial topics covered on this week’s show:

- How one of the biggest misconceptions about psychedelics is that they are harmful and addictive.

- Why the biggest challenge in the field of psychedelic assisted therapy is because psychedelics are illegal.

- How it will be a while before we see MDMA or psilocybin used in medical settings.

- Why state-level legalization efforts are gaining more momentum than ever before.

- How rules and regulations are needed to support the growing interest in psychedelics instead of outdated ideas from the 50s and 60s.

Connect with Paul:

Guest Contact Info

Twitter

@thirdwaveishere

Instagram

@thirdwaveishere

Facebook

facebook.com/thirdwaveishere

LinkedIn

linkedin.com/company/third-wave-psychedelics

Links Mentioned:

thethirdwave.co

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Meeting the Demands of Digital Marketing

Marc Reifenrath, Spinutech

– The Sharkpreneur podcast with Seth Greene Episode 980 Marc Reifenrath

You won’t find anyone more passionate about culture than Marc Reifenrath. As one of the original founders and the current CEO of Spinutech, he understands firsthand how critical a company’s culture is to achieve and maintain success. Marc has seen Spinutech grow from a college start-up to one of the premier full-service digital marketing agencies in the country. He would be the first to tell you that Spinutech would not be what it is today without a team of people who are as invested in each other’s growth and success as they are in delivering the best for their clients. When he has time away from growing his team and working with clients, Marc enjoys family time, golfing, and traveling — in that order.

Listen to this informative Sharkpreneur episode with Marc Reifenrath about meeting the demands of digital marketing.

Here are some of the beneficial topics covered on this week’s show:

- How the ability to adapt to change is a key factor for a successful business.

- Why you should hire team members who specialize in specific niche areas.

- How businesses have faced challenges due to the post-COVID economic changes, inflation in paid search, and shifts in consumer behavior.

- Why networking and building relationships is an important part of any business.

- How having a podcast allows you to establish thought leadership and share insights on leadership trends, culture, and core values.

Connect with Marc:

Guest Contact Info

Twitter

@spinutech

Instagram

@spinutech.llc

Facebook

facebook.com/spinutech

LinkedIn

linkedin.com/company/spinutech

Links Mentioned:

spinutech.com

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Hawke Media & AI

Erik Huberman, Hawke Media

– The Sharkpreneur podcast with Seth Greene Episode 979 Erik Huberman

CEO and Founder Erik Huberman launched Hawke Media in 2014. Now valued at over $150 million, Hawke Media is the fastest growing marketing consultancy agency in the United States. Prior to its launch, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26. Erik has since continued to strategically expand his business portfolio inclusive of a handful of company acquisitions, the 2018 launch of Hawke Ventures which reached a closed single fund of $5.6 million, the 2020 launch of his own podcast, HawkeTalk, the 2021 launch of HawkeZ, an agency offering brands the tools needed to tap into GenZ and most recently authored his own book, The Hawke Method.

As a serial entrepreneur and marketing expert, Erik has been recognized by his industry peers through honors and awards including, Forbes Magazine’s 30Under30, CSQ’s 40Under40, and Inc. Magazine’s Top 25 Marketing Influencers just to name a few.

Listen to this informative Sharkpreneur episode with Erik Huberman about Hawke Media and AI.

Here are some of the beneficial topics covered on this week’s show:

- How marketers must understand that their marketing drives enterprise value and growth.

- Why it’s important for businesses to focus on bottom-up growth instead of focusing solely on the addressable market.

- How starting a successful agency requires having a deep understanding of marketing and being the best.

- Why you shouldn’t expect easy success and quick money by running Facebook ads when starting a new company.

- How companies shouldn’t cut back on their marketing budget based on fear driven narratives.

Connect with Erik:

Guest Contact Info

Twitter

@hawkemedia

Instagram

Facebook

facebook.com/hawkemedia

LinkedIn

linkedin.com/company/hawkemedia

Links Mentioned:

hawkemedia.com

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Innercise

John Assaraf, myNeuroGym.com

– The Sharkpreneur Podcast with Kevin Harrington and Seth Greene Episode 978 John Assaraf

John Assaraf is a world-renowned mindset and behavioral expert who has appeared numerous times on Larry King Live, Anderson Cooper, and The Ellen DeGeneres Show. He has written 2 New York Times best-selling books and appeared in 12 movies including the blockbuster hit “The Secret '' and "Quest For Success'' with Richard Branson and the Dalai Lama.

He is passionate in helping people tap into their brain’s superpower and hidden capabilities, so they achieve their life’s biggest goals and dreams. John founded myNeuroGym.com and the Innercise app which is revolutionizing mindset coaching and mental fitness. The cutting edge “Innercises” help people eliminate obstacles and shatter limitations, as they strengthen their mind.

Listen to this illuminating Sharkpreneur episode with John Assaraf about the Innercise app.

Here are some of the beneficial topics covered on this week’s show:

- How Innercise refers to exercises that strengthen the neuro muscles and your mindset.

- How repeated actions create neural patterns in the brain.

- Why it’s important to prioritize learning and improve yourself by observing successful people.

- How having an effective morning routine can set you up to have an effective day.

- How inner game training is transformative and impacts your personal and professional success.

Connect with John:

Guest Contact Info

Instagram

@neurogym

Facebook

facebook.com/NeuroGym

LinkedIn

linkedin.com/in/johnassaraf

linkedin.com/company/neurogym

Links Mentioned:

myNeuroGym.com

Rewire Your Brain Event Registration Page: 

http://mkt.myinnercise.com/go/?p=JAAFF12380&w=APPINNERCISEREGISTER

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From Panic to Profit

Brooke Lively, Cathedral Capital

– The Sharkpreneur podcast with Seth Greene Episode 977 Brooke Lively

When entrepreneurs find themselves hitting a wall in their business, they come to Brooke Lively, Cathcap's Founder and CEO. Brooke has always been a catalyst for accelerated profits - her actionable advice has helped businesses thrive for years. 

When Brooke does her job, it's like a light bulb goes off in a client's mind. They see a new identity for their organization, and they're empowered to make a change that makes their world better - whether that's in time, money, reputation, or all of the above. It's big thinking, and with Brooke's help, clients can achieve whatever version of "profit" they are seeking. 

What's more, Brooke is an EOS Implementer® who educates leadership teams with effective tools and processes, making her a well-rounded force for business growth.

She is a highly regarded speaker and the author of several books including her International Best Seller, From Panic to Profit. Brooke has been featured in international media including CNBC, Forbes, US News and World Report, and on podcasts such as You Are Buzzworthy, Mission Matters, The American Bar Association Modern Law Library, and The Entrepreneur Way.

Listen to this informative Sharkpreneur episode with Brooke Lively about her book, From Panic to Profit.

Here are some of the beneficial topics covered on this week’s show:

- How many entrepreneurs often lack understanding of the financial aspect of their business and need help.

- Why an owner should be able to take a vacation and come back to an efficiently running company.

- How it’s important to forecast cash flow to ensure timely payments and avoiding financial surprises.

- Why businessowners must proactively hire people a plan for future growth instead of making rash decisions.

-owHow entrepreneurs should track new net engagements to assess company capacity and anticipate future hiring needs.

Connect with Brooke:

Guest Contact Info

Instagram

@cathedralcapital

Facebook

facebook.com/CathedralCapital

LinkedIn

linkedin.com/company/cathedralcapital

Links Mentioned:

cathcap.com

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Owning a Law Firm on Purpose

Luis Raul Scott Jr., Bader Scott Injury Lawyers

– The Sharkpreneur podcast with Seth Greene Episode 976 Luis Raul Scott Jr.

Luis Raul Scott Jr. is a highly respected attorney, sought-after speaker, and dynamic entrepreneur who has made a profound impact in both the legal and business realms. As the co-founder of 8 Figure Firm Consulting and Bader Scott Injury Lawyers, Luis has achieved remarkable success while continuously embodying an entrepreneurial spirit. With an impressive career spanning over two decades, Luis’s role as a managing partner guided numerous families through the complexities of the legal system with unwavering dedication.

Co-founding 8 Figure Firm Consulting, Luis revolutionized the legal profession by empowering fellow legal professionals to optimize and expand their practices, achieving unprecedented success in yearly predictable revenue and beyond. As the managing partner of Bader Scott Injury Lawyers, Luis exemplifies entrepreneurial excellence, passionately advocating for clients while fostering a culture of innovation.

A captivating speaker and sought-after thought leader, Luis inspires audiences

with both legal wisdom and the mindset required to thrive as entrepreneurs in the

legal landscape. Luis’s unwavering pursuit of excellence and entrepreneurial vision have left an indelible mark on the legal industry, propelling numerous legal professionals to extraordinary heights.

Listen to this informative Sharkpreneur episode with Luis Raul Scott Jr. about purposely owning a law firm.

Here are some of the beneficial topics covered on this week’s show:

- Why it’s important to give a voice to your clients and stand up for them.

- How focusing primarily on personal injury cases often involve a deferred ROI and contingency fees.

- How it’s vital to diversify your practice so you can take on various types of cases and generate immediate cash flow.

- Why business owners of all kinds should seek out mentorship.

- How injecting more funds into your marketing can help generate additional leads.

Connect with Luis:

Guest Contact Info

Instagram

@baderscott

Facebook

facebook.com/BaderScottLawyers

LinkedIn

linkedin.com/company/baderscottinjurylawyers

Links Mentioned:

baderscott.com

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Unveiling the Path to Writing Success

Michele Chynoweth, MicheleChynoweth.com

– The Sharkpreneur podcast with Seth Greene Episode 975 Michele Chynoweth

Michele Chynoweth is the bestselling author of several award-winning contemporary suspense novels that re-imagine Old Testament stories from the Bible in an edgy, modern-day way. She loves helping writers become authors and is a sought-after conference speaker, professional editor, book coach, and founder of “Your Book Done Right” Master Class and Elite Coaching which runs again Oct. 2-Nov. 20. 

A former news reporter, ad agency owner and marketing director, she lives with her husband in Northeast, Maryland.

Listen to this informative Sharkpreneur episode with Michele Chynoweth about unveiling the path to writing success.

Here are some of the beneficial topics covered on this week’s show:

- How many people suffer from writer’s block and imposter syndrome when writing a book.

- Why it’s important for writers to define their goals and create their marketing strategy.

- How authors should treat writing like a business by setting aside distractions and focusing on their writing process.

- Why entrepreneurs and writers should be more discerning and not rush into things.

- How it’s vital for authors to take time, do their research, and work with people with good references and reviews.

Connect with Michele:

Guest Contact Info

Twitter

@AuthorMichele

Instagram

@michelechynoweth

Facebook

facebook.com/MondernDayBibleStories

LinkedIn

linkedin.com/in/michelechynoweth

Links Mentioned:

MicheleChynoweth.com

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Client Attraction with Video Marketing

Atiba de Souza

– The Sharkpreneur podcast with Seth Greene Episode 974 Atiba de Souza

Atiba de Souza is the Video Content Superman who was killing Search Engine Optimization (SEO) before the term was even invented. Using a unique method of blending storytelling with search keywords for more than 15 years, he has ranked regional and national brands in the US on page 1 of Google.

Atiba is an Award-Winning marketer who has been featured on many renowned platforms, including Traffic & Conversion Summit, Affiliate Meet Markt, M3 Mastermind, Digital Marketer Blog, Fox, & USA Today. As well as top-tier podcasts like Marketing Ink Podcast by Allie Bloyd, Digital Marketer Podcast, and Chasing Insights by Vince Warnock. When he is not geeking out on the latest SEO principles and AI trends, Atiba is a man of God, husband, father, and IG Food Influencer in the Washington, DC area.

Listen to this informative Sharkpreneur episode with Atiba de Souza about attracting clients with video marketing.

Here are some of the beneficial topics covered on this week’s show:

- How video is an essential marketing tool due to its popularity and the shift in consumer preferences.

- How Google is favoring video content over written content, making it harder to rank written content on page one.

- Why creating videos that address your customers' questions with clear answers is essential.

- Why authenticity is more important than a polished appearance when making videos.

- How YouTube should be utilized by businesses to educate their customers.

Connect with Atiba:

Guest Contact Info

LinkedIn

Linkedin.com/inatibadesouza

Links Mentioned:

meetatiba.com

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Mindtrepreneur

Vash Tomanec, Mindtrepreneur

– The Sharkpreneur podcast with Seth Greene Episode 973 Vash Tomanec

Vash Tomanec is a 25-year-old serial entrepreneur who has built three successful seven-figure businesses. With his latest venture, Mindtrepreneur, Vash is on a mission to help 1 million entrepreneurs transform their businesses and live more fulfilled and joyous life by mastering their mindset. He does it through 1-1 and group coaching, various online programs, and in-person masterminds hosted 4x per year.

Vash is known for his inspiring, present, loving, and driven nature. He is obsessed with helping people level up and live their most fulfilling lives, and he loves mastering subjects rather than just dabbling in them. His frameworks and principles have helped over 1,000 people from 35 countries. He is skilled at using the power of the subconscious mind to achieve his goals faster and live a better, more fulfilled life.

Listen to this informative Sharkpreneur episode with Vash Tomanec about Mindtrepreneur.

Here are some of the beneficial topics covered on this week’s show:

- How coaching entrepreneurs on mindset instead of tactics leads to success.

- Why a podcast us a great way to share deep conversations on important topics rather than delivering generic content.

- How many entrepreneurs must be more specific about what they want.

- Why business owners should take time once a week to evaluate and think critical about its direction.

- How hiring people who are smarter than you will help your company achieve rapid growth. 

Connect with Vash:

Guest Contact Info

Instagram

@mindtrepreneur

LinkedIn

linkedin.com/in/vaclav-tomanec

Links Mentioned:

Mindtrepreneur.com

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The Business of Hollywood

Lee Stobby, LeeStobby.com

– The Sharkpreneur podcast with Seth Greene Episode 972 Lee Stobby

Lee Stobby has over 15 years of management and producing experience and focuses on championing strong independent voices and quality cinema and television. He is a literary manager, producer, and principal of 2B CONT’D. His success can be attributed to his passion, extensive knowledge, and enthusiasm for films. This has enabled him to, on numerous occasions, discover raw, exciting new talent and build them into juggernauts in Hollywood.

Some of his client highlights include: Shay Hatten (JOHN WICK: CHAPTER 3, JOHN WICK 4, ARMY OF THE DEAD, ARMY OF THIEVES, DAY SHIFT), Kate Trefry (STRANGER THINGS), Isaac Adamson (#1 Black List script BUBBLES), Rodney Ascher (ROOM 237, THE NIGHTMARE, A GLITCH IN THE MATRIX), and Myroslav Slaboshpytskiy (Cannes winner THE TRIBE and upcoming THE TIGER starring Alexander Skarsgård and Dane DeHaan).

Recently, he produced dark comedy feature FOIBLES, a dark comedy starring John Karna, Carina Conti, and Deborah Wilson, which is currently in post and is the Fantasia alum Ryan Oksenberg’s feature film debut. Stobby’s other Producing highlights and credits include SISTER AIMEE, which premiered at the 2019 Sundance Film Festival and was released by 1091; WILDLING starring Bel Powley, Liv Tyler and Brad Dourif and which sold to IFC and premiered at the 2017 SXSW; HOW TO BE ALONE staring Maika Monroe and Joe Keery; PEOPLING, starring Kimmy Robertson and Josh Fadem which played at Fantasia, Fantasic Fest, and Sitges and has over 30 million online views; MUNCHAUSEN written and directed by Ari Aster; PLAY ME, a new horror short by Caleb Phillips (SXSW winning filmmaker behind THE OTHER SIDE OF THE BOX, which has over 10 million views online).

As for development, Stobby has a horror satire from Sundance and Cannes Auteur filmmaker Rodney Ascher with Greg Silverman’s Stampede Ventures producing alongside Stobby, as well as feature development set up with Matt Reeves’ 6th and Idaho, Charlize Theron’s Denver and Delilah, Darren Aronofsky’s Protozoa, Universal, Timur Bekmambetov’s Bazelevs, and Netflix.

Listen to this informative Sharkpreneur episode with Lee Stobby about the business of Hollywood.

Here are some of the beneficial topics covered on this week’s show:

- How working with people with intense personalities, like actors, taught hi valuable lessons about dealing with challenging situations.

- Why it’s important to be a warrior in Hollywood and fight for your art and its quality.

- How people in Hollywood often pass on films that end up being masterpieces.

- Why it’s important to understand what audiences want and then find creative ways to cater to their expectations while staying true to your art.

- How it’s important to create unique, smart, and compelling content to attract audiences. 

Connect with Lee:

Guest Contact Info

Twitter

@LeeStobby

Instagram

@leestobby

Facebook

facebook.com/leestobby

Links Mentioned:

leestobby.com

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Barky AI

Chris Barkhurst, Barky AI

– The Sharkpreneur podcast with Seth Greene Episode 971 Chris Barkhurst

Chris Barkhurst, the seasoned architect of data-driven wonders, sits at the helm of Barky AI, an ambitious startup revolutionizing the field of artificial intelligence. With over two decades of experience under his belt, Chris has a deep well of knowledge, bringing transformative ideas to life in the realm of Fortune 50 companies before venturing into entrepreneurship.

Barky AI emerged from a simple yet game-changing concept: an app that presented an anonymous, secure, and user-friendly AI interface. A refreshing contrast to its competitors, the app rapidly accumulated a following of more than 50,000 users, with this number growing consistently every week.

April of this year marked a major milestone for Barky AI, with the release of the first-ever generative AI model targeting a specific market. This innovation caught the national spotlight and amassed a user base of over 150,000 during its limited run.

The following month, Barky AI further solidified its trailblazing status by launching the world's first virtual call center staffed entirely by AI. This achievement was the fruit of several months of rigorous testing and optimization. Their AI bots, armed with a vast repository of knowledge and processing power, never put a call on hold or transferred a customer, raising the bar for customer service in the digital era.

In June, Barky AI unveiled a sports card grading service developed on their AI platform. Collaborating with multiple anti-counterfeit firms and respected card graders, Barky AI crafted a sophisticated and innovative card grading process that guarantees authenticity and resists counterfeiting. 

As Barky AI continues to push the boundaries of what's possible with AI, Chris Barkhurst stands at the forefront, combining visionary leadership with innovative solutions, redefining the AI landscape and paving the path for a future filled with endless possibilities. The journey of Barky AI under Chris's guidance serves as a testament to the power of innovation and entrepreneurial spirit, making him an inspiring figure in the realm of tech entrepreneurship.

Listen to this informative Sharkpreneur episode with Chris Barkhurst about Barky AI.

Here are some of the beneficial topics covered on this week’s show:

- How Barky AI specializes in optimizing front-end and back-end systems to work with AI.

- How Barky AI differentiates itself by aggregating various AI models and finding th best response based on user questions.

- Why it’s important for entrepreneurs and businesses to stay on top of constantly changing AI.

- Why it’s challenging for companies to adapt to new competitors and new tools.

- How it’s important for businesses to be able to easily adapt to new opportunities.

Connect with Chris:

Guest Contact Info

Links Mentioned:

barkyai.com

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Second In Command

Cameron Herold, COO Alliance

– The Sharkpreneur podcast with Seth Greene Episode 970 Cameron Herold

Cameron Herold is the Founder of the COO Alliance and Invest In Your Leaders Course as well as the author of Vivid Vision and The Second In Command. He’s the mastermind behind the exponential growth of hundreds of companies. As the founder of the COO Alliance and the Invest In Your Leaders course, Cameron is a dynamic consultant who has coached some of the biggest names in business, including Sprint Telecom and a monarchy in the Middle East. Known as the "CEO Whisperer", Cameron has a reputation for guiding his clients to double their profits and revenue in just three years or less. 

Cameron's entrepreneurial journey began at a young age, and by 35, he had helped build his first two $100 million dollar companies. But his greatest achievement came as the COO of 1-800-GOT-JUNK?, where he engineered the company's spectacular growth from $2 million to $106 million in revenue and from 14 to 3,100 employees - all in just six years. 

Cameron is not just a successful business leader, but also a captivating speaker. The current publisher of Forbes magazine, Rich Karlgaard, stated "Cameron Herold is the best speaker I've ever heard...he hits grand slams”. When he's not on stage, Cameron continues to teach through his Second In Command podcast and his bestselling books, including Vivid Vision, Meetings Suck, Free PR, Double Double, and The Miracle Morning for Entrepreneurs. 

Cameron is a top-rated international speaker and has been paid to speak in 26 countries and on all 7 continents, including Antarctica in early 2022. He is also the top-rated lecturer at EO/MIT's Entrepreneurial Master’s Program and a powerful and effective speaker at CEO and COO leadership events worldwide.

Listen to this informative Sharkpreneur episode with Cameron Herold about his book, The Second In Command.

Here are some of the beneficial topics covered on this week’s show:

- How having the right COO and team for different stages of growth is crucial.

- Why filling the position of CEO can be difficult to accomplish.

- How the CEO position varies significantly across companies making it difficult to find the right person.

- Why it’s important for CEOs to identify areas of the business that energize them and drain them.

- How CEOs must invest in their personal development and seek help in areas where they need assistance.

Connect with Cameron:

Guest Contact Info

Instagram

@cameron_herold_cooalliance

Facebook

facebook.com/cameronherold

LinkedIn

linkedin.com/in/cameronherold

Links Mentioned:

cameronherold.com

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The DealMaker

Jonathan Stidd, DealMaker

– The Sharkpreneur podcast with Seth Greene Episode 969 Jonathan Stidd

With an unmatched entrepreneurial spirit, Jonathan Stidd has spent the last 10 years helping founders live their dreams. Beginning his career in management consulting, Jon soon found his passions took him down the path of entrepreneurship to launch his own connected device company and mentor other founders through programs like General Assembly. Throughout his journey, Jon was drawn to digital marketing as it was the nexus of his interests across growth strategy, startups, and innovation. In 2017, he co-founded Ridge Growth Agency, which quickly became the leading digital marketing agency for equity crowdfunding - helping their clients raise a collective $500M+. Jon continues to help founders raise capital as he serves as President. DealMaker Reach after Ridge Growth was acquired by the leading capital raise platform DealMaker.

Listen to this informative Sharkpreneur episode with Jonathan Stidd about being the president of DealMaker.

Here are some of the beneficial topics covered on this week’s show:

- How DealMaker’s technology empowers users to take control of their capital raises and equity by creating a simple and analogous experience on Shopify.

- Why people have a hard time translating their story into a resonating digital message.

- How DealMaker helps create touchpoints that move potential investors along using short, compelling messages.

- Why personalization plays an important role in overcoming noise in the marketplace.

- How the Jobs Act opened new opportunities in the investment industry allowing mass solicitation and digital marketing for investments.

Connect with Jonathan:

Guest Contact Info

Twitter

@dealmakertech

LinkedIn

linkedin.com/company/dealmakertech

Links Mentioned:

DealMaker.Tech

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Crush Your PPC Results with Optmyzr

Fred Vallaeys, Optmyzr

– The Sharkpreneur podcast with Seth Greene Episode 968 Fred Vallaeys

Fred Vallaeys is a Silicon Valley entrepreneur, author and leading influencer in pay-per-click search marketing. One of Google’s first 500 employees, he helped pioneer PPC marketing as the company’s first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management platform. A sought-after industry thought leader, he contributes to leading marketing publications and conferences, and is routinely called upon by journalists, writers and podcasters for his industry insight and vision.

Listen to this informative Sharkpreneur episode with Fred Vallaeys about crushing your PPC results using Optmyzr.

Here are some of the beneficial topics covered on this week’s show:

- How Optmyzr aims to make PPC advertising more efficient and enjoyable for viewers.

- Why people are concerned about the encroachment of automation and role of humans in PPC marketing.

- How humans can serve as the PPC doctor, teacher, and pilot while working alongside automation.

- Why businesses and entrepreneurs should target specific preferences and locations.

- How it can be difficult to stay up to date with the fast pace of Google and Google Ads.

Connect with Fred:

Guest Contact Info

Twitter

@siliconvallaeys

@Optmzr

Facebook

facebook.com/optmyzr

LinkedIn

linkedin.com/in/fredrickvallaeys

linkedin.com/company/optmyzr

Links Mentioned:

optmyzr.com

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Increasing Revenue Using Cutting Edge Marketing and Technology

Hernan Vazquez, HernanVazquez.com

– The Sharkpreneur podcast with Seth Greene Episode 967 Hernan Vazquez

Nothing is fluff or theory. Hernan Vazquez has worked with the brightest minds in digital marketing and direct response from around the world. He also consults with several 7 and 8 figures business so he knows what works, what doesn’t, and what can be applied to your website today.

Hernan also had the privilege of working and being mentored by the likes of Frank Kern, Dan Kennedy, Todd Brown and many others. This has allowed him to launch and grow several 7 figure companies from the ground up and attract and collect thousands of paying customers and hundreds of thousands leads, on a monthly basis.

Listen to this informative Sharkpreneur episode with Hernan Vazquez about increasing revenue using cutting edge marketing and technology.

Here are some of the beneficial topics covered on this week’s show:

- How business owners should be utilizing paid advertising, sales funnels and email marketing.

- Why it’s important to stay on top of the ever-changing digital landscape.

- How focusing on fundamentals and understanding human psychology is crucial for success regardless of technological changes.

- Why artificial intelligence is game-changing in the marketing world.

- How it’s crucial to continue to work on being a better leader and manager while empowering your team members.

Connect with Hernan:

Guest Contact Info

Twitter

@hernan07

Instagram

@hernanvazquezmarketing

Facebook

facebook.com/hernanvazquezim

LinkedIn

linkedin.com/in/hernanvazquez

Links Mentioned:

hernanvazquez.com

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