The $100 MBA Show

Webinars can be the best sales asset in your business. But if they’re not working, it’s time to tweak your ‘nique!

As the co-founder of WebinarNinja, Omar has hosted hundreds of webinars. He’s attended hundreds more. Over the years, he’s learned what works, what doesn’t, and how to optimize your presentation for results. 

Today, he shares the 3 most important things to get right.

By nailing these 3 key aspects, you can create conversion rates that fuel strong, steady growth for your business. With a little understanding of what your audience responds to, you can take full advantage of the unique power webinars have. 

Show people who you are and what your brand is about. Make connections, and make sales. Click Play!

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Starting a SaaS business? Plan for success.

Decisions you make early on can limit or expand your company’s potential. To give your software the best chance at the biggest market share, you have to create the space to grow! 

Today, we explain how.

When we started our own software business, we did a few things right from Day One. We also did a few things really, really wrong (and paid the price later). If you’re getting ready to launch, let our experience be your guide!

In this episode, we share the highs and lows we experienced in the early days of our company, WebinarNinja. We’ll recommend the best tools, and share 3 specific tactics that are super-crucial in your company’s infancy.

Today’s lesson is part of Dell Technologies’ Small Business Podference, a specially curated collection of the best advice for entrepreneurs. Be sure to check out the other entries at delltechnologiespodference.com

Start small to go big — Click Play!

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The best way to be an influencer? Earn the trust of the influential.

Making a good name for yourself starts with trust. But too many people (and brands) try to earn trust in ways that are superficial, or too focused on demonstrating their value. 

Today’s guest teacher, Jon Levy, believes there’s a better way.

It’s less about proving yourself, and more about making meaningful connections. And surprisingly, what others can do for you is just as important as what you can do for them. 

It’s all part of the real psychology of trust.

Jon Levy is a behavioral scientist, speaker, and author of The 2 AM Principle and You’re Invited. With an analytical, but boundless approach, Jon helps people radically redefine the possible. 

Tune in, and learn what it really takes to make deep connections, earn trust, and become influential. Click Play!

Influencers

You’re Invited by Jon Levy

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Has your company been asked to sponsor an online event?

Once your business has a certain reach, online event planners will notice. They’ll come to you with offers to sponsor an online conference, seminar, or other event — and promise serious brand exposure for you.

Is it really a good investment?

It’s Q&A Wednesday Monday, and we’re talking to a listener who’s considering it. Our companies have sponsored multiple events, both online and in-person, so we know how promising it can seem. 

We also know what makes it truly worth your money.

We’ll discuss what makes a worthwhile sponsorship package, what to expect, and what to insist on. If you play your cards right, sponsoring an online event can be a huge opportunity. 

Learn how to make the most of that opportunity — Click Play!

To submit your questions, visit 100mba.net/q.

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No matter how well your small business grows, it will stop. Not permanently, but definitely.

You could be growing steadily for years before it happens, but it will happen. It’s happened to us. It happens to everyone! For whatever reason, the needles just stop moving, and nothing you try seems to work. 

But there’s always a way forward.

Today, we explore what to do when your business is just stuck. When the usual fixes don’t get you out of a slump, it’s time to consider more drastic measures. These are the scary things, the things it takes courage to try.

But you’ve got courage — you’re an entrepreneur! 

These aren’t minor adjustments. They’re bold course corrections, made necessary by the reality of business. There are always ups and downs; you’ve just gotta ride the waves. Click Play!

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As your business scales, you’ll need more customer support. There are companies out there that can handle it for you.

Easy, right?

Just pay a fee, and let someone else answer questions, troubleshoot, and otherwise deal with your customers for you. But is it a good idea? By outsourcing support, do you give up something besides the workload?

We approach this issue a little differently in our company.

Today, we discuss the up-and-downsides of farming out your support. We’ll explain why some companies need to do this, what they get out of it, and what they lose. We’ll also share our own approach to support, and why it’s been so crucial to the success of our business.

Listen in, and decide what’s best for you. Click Play!

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Are you tired of working from home?

It’s not just you. While it seemed great at first (and there are lots of upsides), it can get old. That’s even more true if you don’t actively design a WFH lifestyle that maintains clear boundaries.

It’s Q&A Wednesday, and we’re helping one listener cope with the distractions. 

It’s all there: your TV, your couch, your bed, and the rest. For many, productivity is dropping fast. How do you stay on task? More importantly, how do you keep work from invading your home life?

We’ve been remote since before COVID. In our years on the job, we’ve learned from experience exactly how to get business handled, and still be able to turn off “work mode” at day’s end. 

Learn how it’s done, because even after COVID, remote work isn’t going anywhere. Click Play!

To submit your questions, visit 100mba.net/q.

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Is your business idea…any good?

If the answer is “no,” you don’t want to find out the hard way! That’s why validation is one of the most important steps you can take before investing too much into a product or service. 

A business isn’t just a hobby or a passion. It has to be profitable to be sustainable.

Today, we explain how to do just enough market research pre-launch to make your next idea a safer bet. You can do this efficiently, effectively, and at a modest cost. The intel is worth it!

Figure out which ideas stand out with the highest probability of success. You can apply this formula to entire businesses, products, or even just updates. 

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Let’s get your financial house in order!

Today’s episode is a very special one. Omar sat down for a chat with Michelle Brownstein, a Certified Financial Planner from Personal Capital. Together, Omar and Michelle discuss the big financial questions every entrepreneur needs to answer:

How do you prepare for financial downturns and personal emergencies?

How do you set yourself up for retirement?

What about taxes?

…and more! This is a crash course in personal financial management for entrepreneurs. 

Too many entrepreneurs devote all their time and energy to their passion, their product, their service. But we all need to make the time for creating and executing our financial strategy. 

Whether you want to corner the market, retire young, or simply earn a living, it’s all about smart financial planning.

Tune in, learn these crucial lessons, and start to look at your big financial picture. Click Play!

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How far can a side hustle take you?

Pretty far, apparently. Nick Loper started building a business on the side, ultimately earning $550,000 in total revenue. That number includes the sale of the business, once it became valuable enough.

How did he do it?

Today, we take a break from our usual programming to bring you an extended interview with Nick Loper on The Side Hustle Show. He’ll tell the incredible story of how he created and grew his half-million-dollar side business, and why he chose to sell it. 

Talk about inspiring!

The Side Hustle Show offers stories, advice, and guidance for part-time entrepreneurs. Whether you’re just bringing in extra income, or plotting your escape from the 9 to 5, it’s a valuable source of (actionable) information.

Tune in as Loper gives you the details on what it took to succeed, from conception to buyout. Use his and other stories on The Side Hustle Show to create your own blueprint for success — while holding down your day job. Click Play!



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My $550k Side Hustle: An Online Business from Idea to Exit

The Side Hustle Show with Nick Loper

How to Start A Side Hustle Blog (Video Course)

Do You Even Blog?

The post [Bonus Episode] From The Side Hustle Show: My $550k Side Hustle: An Online Business from Idea to Exit appeared first on The $100 MBA.

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It’s the sale before the sale.

When most of us think lead generation, we think freebies. Marketing content, free trials, free plans, etc. But what if that’s not the best way to create customers? What if making people pay their way into your funnel works out better?

It just might.

Today, we explain how getting someone to reach into their pocket is an excellent way to qualify them as a lead. Granted, freebies generate more leads —but starter products generate better leads! 

We’ll discuss how to implement this strategy, and offer a few examples of initial low-cost products that work. Bring in the leads with the most potential —  Click Play!

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Your blog isn’t only for marketing.

Or it doesn’t have to be, anyway.

For a little supplemental income, you can convert your blog into a revenue-generator. It doesn’t take a ton of time or resources, and it won’t affect your marketing. But it works!

Today, we share a few ways to pull this off.

With some relatively simple options, you can earn more money from the traffic you’re already getting. Boost revenue and make faster progress in your business – without disrupting your long-term branding. It’s easier than you think!

Hear the different ways to do this, and see if any work for you. Click Play!

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What makes people buy knowledge?

A course or other training-based product is different. It’s not like selling a T-shirt or car. To sell guidance, you need a reliable system for finding the people who need it, and earning their trust.

It’s Q&A Wednesday, and we’re helping one listener do just that.

This listener has multiple courses available through their website. Unfortunately, none of them are taking off. Today, we share a marketing and conversion formula based on a simple sales rule that too many “infoprenuers” forget.

Hear our simplified marketing & sales plan, and see if it brings more clients to your next course. Click Play!

To submit your questions, visit 100mba.net/q.

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Money is everything. 

It’s not superficial to admit this. If you don’t have enough money, you can’t even start to work on fixing other problems. And one way or another, all your problems cost money to fix. 

This is reality, not materialism.

That includes the most un-material things: health, emotional and mental well-being, and spirituality. It all takes money. So how can you ensure you have enough, but also have a healthy relationship with money?

Today, we explain why and how to prioritize money in your life without feeling greedy. Learn how to look after your financial health, so you can create the right conditions for all your other “healths.” Click Play!

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Are you your best?

Is your team their best?

We understand: “Best” can be tough to define. Fortunately, we’ve got an expert in personal improvement and optimization: Michael Solomon. He’s here with a lesson on how to reach your highest potential — and get your team there, too.

Hint: it’s all about quality feedback.

As Solomon explains, everyone needs reliable, honest feedback to reach peak performance. Rather than groping blindly for what “feels like” better, making smart investments of time and money creates the best results.

Learn how to be a better mentor, ment-ee, and overall leader. Click Play!

Game Changer by Michael Solomon and Rishon Blumberg

Email Michael Solomon

10X Management

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Let’s be clear: time off is an investment in your team.

When people don’t have enough downtime, their work reaches a point of diminishing returns. But how do you know what’s “enough?” And how can you track and manage off-time for the whole team?

We have some experience with this.

With a remote team of dozens spread across four continents, we know how tricky it can be. You have to let your people rest, but you have to keep the machinery running. It’s not always easy.

Today, we share our system for determining and delivering fair R&R for everyone. It’s worth getting right, to get the most out of your team. Click Play!

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You need feedback. 

It’s the only way to measure customer satisfaction and improve your product. If you’re not asking how you’re doing, you can expect trouble down the road.

But it takes so much time….

It doesn’t have to! Today, we share a few ways you can gather the data you need without sucking up too many hours. With the right systems in place, you can keep fresh, valuable feedback coming in every month. 

You can let this feedback inform your product development and support. And you should! When you tap into what customers want, you can always find a way to win. Click Play!

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Can non-tech people run successful tech startups?

It’s a common question. As co-founder of a SaaS business, our host Omar is a pretty good example of what non-techies can do in the software game. 

But he’s not doing it alone, of course.

It’s Q&A Wednesday, and we’re helping one listener who’s got the basics in place. There’s a software product, a solid group of beta testers, and experience in business. 

But he’s just not sure if he can scale without an expert co-founder.

Tune in as we discuss the ups and downs of running a software company with only average engineering chops. We’ll explain why it can work, what can go wrong, and what you’ll need.

Learn from our experience with this exact question. Click Play!

To submit your questions, visit 100mba.net/q.

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Do we need to rethink in-person events?

Will marketing and networking move permanently online? While COVID is increasingly closer to under control, it’s not quite over. Vaccines are out, but everything is still far from “normal.”

Will people ever feel safe enough to gather again? Can we do so responsibly? 

Today, we discuss what live events might look like going forward. If you’re making plans to meet real people in real life to advance your business, tune in. Things may look a little different for a long time to come — but that’s not always a bad thing.

Let’s look ahead. Click Play!

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Trouble following through?

Laurie Gerber believes that success in business, life, and relationships has a common factor: personal integrity. It’s what allows you to show up for yourself, to hit the goals you set. To keep your promises to…you! 

From there, you can be just as reliable for others.

Today, Gerber shares what makes us accountable to ourselves. By focusing on this specific version of integrity, you can unleash your true potential. It’s not just about winning, but about greater happiness and satisfaction.

Learn how to be truly true to you. Click Play!

Handel Group Life Coaching

Inner U Life

Current Reality Quiz

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Why stop at just one business?

We run two: The $100 MBA, and our software company, WebinarNinja. In our experience, that comes with some ups and downs. Naturally, it takes more time and resources to run more than one operation. But multiple businesses can support each other!

The key is to define your goals.

Today, we discuss what to do with all that entrepreneurial energy. By picking and choosing projects and experiments that work in conjunction with existing businesses, it can be well worth the effort. Of course, you also need the right help.

Hear our story, and learn what it takes to create a multi-business ecosystem. Click Play!

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Let’s keep the “lean” in your lean startup.

One of the best ways to grow your business is to get the most out of every team member. But you don’t do it by demanding harder work; you do it by empowering employees to do their best work.

And it doesn’t have to cost much.

Today, we’ll share the most low-cost, high-impact ways we’ve helped our team members up their game. With a few smart moves, you can make a relatively small investment in your team with a huge return.

It won’t just benefit your business — your employees will feel more valued, skilled, and supported. Click Play!

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No one likes losing team members.

Sometimes it’s the only way to save the business. But before you let the ax fall, consider a few alternatives. That way, if you have to let someone go, you’ll both know it was truly the last resort.

It’s Q&A Wednesday, and we’re helping one listener do just that.

Many businesses were hit hard in the last year. The good news is that if your troubles are temporary, your layoffs might be, too. Join us as we discuss the options, and how to handle the worst case in a way that doesn’t leave hard feelings.

Tough times: they’re part of entrepreneurship. But you can handle them, and so can your team. Click Play!

To submit your questions, visit 100mba.net/q.

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Why do people buy?

A reduced price or extra bonus can help, but things like that won’t drive sales by themselves. The key to a really attractive deal isn’t in the savings or product details —  it’s in the psychology behind the offer.

You’ll see what we mean.

Today, we lay out the key components of an effective special offer. By combining a few elements, you can create offers that boost the heck out of your sales, every time. 

It’s all about getting out of your head, and into your audience’s. Learn how to use human behavior to your advantage, and earn more revenue when you need to. Click Play!

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You should write a book.

No really! You don’t have to be Hemingway or Tim Ferriss. Anyone with expertise and a story can share both. The key is to write the right kind of book. Not a novel, not a tell-all memoir, and not something to impress critics.

You want to write something with one purpose: marketing.

Today, we review The 100-Page Book: The Business Owner’s Guide to Self-Publishing a Short Customer Attraction Book. That’s right — just 100 pages, laser focused on simply establishing your credibility, not making the Times bestseller list.

This book made us wonder why we haven’t written a whole book ourselves. Tune in, and you might just ask yourself the same thing. Click Play!

The 100-Page Book by Mike Capuzzi

Discover all our must-read book reviews at https://100mba.net/bookreviews.

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Stop offering too much.

There’s an over-promising epidemic in marketing and sales today. Too many entrepreneurs try to get customers by promising the moon and stars. But even when your product or service can potentially deliver, can you really guarantee that outcome?

It’s time to focus on what’s deliverable.

Today, we discuss why promising less works better in the long run. It’s not about underselling yourself, or withholding. It’s about accurately managing expectations, delivering wins, and building trust.

The key is getting more specific than you think you need to be. Learn exactly what that means – Click Play!

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Sales: most people think it’s really easy, or a mystical art.

It’s neither.

Great salesmanship is nothing more than understanding why people buy stuff. It’s effective application of a few key principles that pretty much always work. 

But there’s one principle way too many people forget.

Today, we explain what it is, and how it works. Sales is our host Omar’s thing. From his childhood in his father’s car dealership, to his sales coaching today, Omar’s had years of study and practice. 

In all that time, Omar’s noticed that this one particular tactic is missing from too many salespeople’s arsenal. Learn it for yourself, and see the impact on your sales. Click Play!

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A real conversation goes a long way.

We’re not talking about performance reviews or team meetings. We’re talking about frank, one-on-one dialogues with each member of your team. They work wonders! 

That’s why we do them in our business. But how often is often enough?

It’s Q&A Wednesday, and we’re helping one listener get closer to his employees. We’ll explain why you should establish a consistent schedule for 1:1’s, and how to conduct them. 

This episode is especially clutch for remote teams. That said, these conversations are powerful tools for just about every business. Click Play!

To submit your questions, visit 100mba.net/q.

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It can be hard to see how you’re doing.

Just keeping up with the day-to-day of running a business can take most of your time. Then you add experiments with different strategies for sales, marketing, team management, and more. What’s left over?

Where’s the time to analyze? Where’s the bandwidth for checking your progress?

We’ve got a shortcut. With one clever little tactic, you can get a clear, reliable picture of what you’re doing and whether it works. You can apply it to literally any aspect of your business.

Tune in, and hear how it works. Click Play!

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What’s your team capable of?

Many business leaders don’t know — not really. That’s when Cheryl Lynn Mobley steps in. She’s an expert in getting the most from a team by unleashing their true potential.

Today, she shares a few of her most important key principles.

By asking just a few crucial questions, you can discover the hidden power of your team, however big or small. You can boost communication, motivation, and productivity. With more cohesion and less micromanagement, you can find out what they’re really made of.

Get the most from your investment in your team. Click Play!

reCalibrate Be99 Guiding Questions

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Be a better business person.

There’s so much self-improvement…stuff out there. Courses, coaches, programs of every sort. But as heavy consumers of game-upping content, we’ve discovered a few things. Sometimes, a few basics are all you need.

Today, we share the 3 most important ways to be a better you.

These are the tools that get the biggest result for the investment. Whether it’s your time, money, or effort, the ROI has to be worth it! That’s why these 3 things are essential. Start with these, and you’ll see more results, more quickly.

Become the best entrepreneur you can possibly be. Click Play!

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Should you learn to read?

Almost no one would answer “no.” In most places, everyone can. It’s a fundamental skill that empowers you to do…anything! No matter the industry, it’s a must. People who can’t read are at an unfair disadvantage, regardless of their career.

That’s how we feel about coding.

Today, we discuss why everyone — not just developers — should learn coding. Even if you hire developers, even if you never write a line yourself, learn it! We’ll explain why and how, and why it doesn’t have to cost you a lot of time or money.

Empower yourself to be a better all-around business person with coding. Click Play!

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In business, you grow or you die.

That doesn’t mean endlessly increasing profit or market share. And it doesn’t mean never being happy or satisfied. It simply means making sure you’re always evolving and achieving your personal best.

Kinda like the gym — if you’re too comfortable, it’s not a good thing!

It’s Q&A Wednesday, and we’re helping one listener answer two questions: am I plateauing, and what can I do about it? We’ll help identify the problem, and offer concrete solutions for maintaining constant progress. 

The key is getting a clear picture of where you are, and where you want to be next. Click Play!

To submit your questions, visit 100mba.net/q.

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How much do you need to bring in?

It seems like a pretty basic question for a business owner. But many entrepreneurs aren’t really sure how to answer it. Revenue – not profit – is a tricky subject. How much you need depends on a few key factors.

Surprisingly enough, bringing in more isn’t always the right move. 

By putting revenue in a bigger context, you can identify realistic, effective goals. By understanding what revenue is really for, you can calculate how much you need.

Make a plan you can trust, and grow your business the right way. Click Play!

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Telling the truth seems easy, until you try it.

We like to think we’re straight shooters. Some of us even use “straight talk” and “brutal honesty” as an excuse to be a jerk. But are we really, truly telling it “like it is?”

Today’s guest teacher wants an honest answer.

As he explains it, honesty starts between your own ears. Peter Kozodoy is a well-known expert in business leadership. His premise? Using honesty to get a real handle on what you and the people in your life want. Then, bringing those (honest) goals into alignment.

It’s that simple, and it’s that difficult. 

Tune in, and learn how to look in the mirror without deluding yourself, or anyone else. The results can change your business and your life. Click Play!

Honesty Quiz

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What did we learn during the pandemic?

The COVID-19 outbreak was an undeniable tragedy. But it also revealed other tragedies. As the disease swept through the nation, it hit some communities harder than others. It shed a harsh light on systemic inequality and historical disadvantage that left some less able to cope than their neighbors.

In other words, COVID revealed existing problems even as it caused new ones.

But the news isn’t all bad. Today, we share another episode Real Good, a podcast that highlights real-world action to improve lives. 

In this episode, you’ll hear a discussion with Yohuru Williams, founder of the Racial Justice Initiative at the University of St. Thomas. In a powerful conversion about the role of race in education, Williams explains how cultural bias and inherited advantage leaves some Americans with less opportunity to thrive — and what we should do about it.

Tune in, be inspired, and dare to ask: what real good can we do? Click Play!



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The post [Bonus Episode] From Real Good: The Six Degrees of Segregation with Yohuru Williams appeared first on The $100 MBA.

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Rookie move: only chasing new customers.

Pro move: investing in the customers you have.

Existing customers are a way better investment of marketing and sales resources than strangers. That’s not to say you shouldn’t bring new customers in. We’re just pointing out that on average, the fans you have are easier to convert again.

And again. And again.

You put so much time and resources into creating these leads. Why only sell to them once? Today, we discuss why you should reconfigure your model to factor in the trust you’ve already built by creating happy customers.

Leverage the good will you already earned – Click Play!

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You will get complaints.

Everyone does. Even the best companies in the world do. Instead of trying to avoid the unavoidable, prepare for it! Whether it’s your own mistakes, haters hating, or just normal people having a bad day, it’s gonna happen.

What’s the right response? The professional response?

Today, we discuss how to handle bad reviews, flak on social media, and other forms of public shaming. We’ll explain how to respond, and why some complaints are actually great marketing opportunities. 

Learn how to take a hit constructively. Click Play!

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It’s SEO 101!

Search Engine Optimization can be intimidating. It seems complex, and it can be. But it doesn’t have to be! Anyone can take the basic steps that make a huge difference in brand visibility, expert or not.

Today, we focus on what you absolutely can do, right now.

It’s Q&A Wednesday, and we’re helping an entrepreneur get their new website onto that first SERP. That’s “Search Engine Results Page,” if you don’t already know. 

You’ll be shocked at how powerful a few simple tweaks can be, even though SEO is such a complicated field.

Find out what anyone can do to boost their rankings. Click Play!

To submit your questions, visit 100mba.net/q.

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How fast is fast enough?

We know great customer support can be a huge asset, especially for a small business. It’s a differentiator, a way to compete against bigger firms with bigger budgets. But how do you know your support is that good?

What’s a game-changing response time? Or just a standard one?

Today, we discuss what fast, responsive support looks like. With its huge impact on churn, marketing, and sales, support speed is worth real investment. 

Make your business a customer support cheetah! Click Play!

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I’d pre-order this one if I were you.

Nope, we don’t get anything out of it. No affiliate commission, no favors, nothing. In fact, we believe in this book and its author so much, we’ll actually give you an incredible bonus just for buying it.

Again, this is not sponsored. 

We just want to spread the word on behalf of a great entrepreneur and friend, John Lee Dumas. 

We’ve learned a ton from him, and you can too. Dumas is the legend behind Entrepreneurs on Fire and Podcaster’s Paradise. His new book, The Common Path to Uncommon Success, is a straight-up treasure trove. We read a lot of books around here, but this one has as much to offer aspiring entrepreneurs as anything we’ve featured. 

Tune in, hear some key takeaways, and find out how to claim a special gift from us for getting your own copy. Click Play!

The Common Path to Uncommon Success by John Lee Dumas

Discover all our must-read book reviews at https://100mba.net/bookreviews.

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Rule one of entrepreneurship: watch your money.

Of course, Rule two might be “keep it lean.” Which means if there’s a free way to watch your money, consider it! For all the low-cost, low-quality products out there, a few killer options exist that won’t cost you a nickel. 

Today, we share 4 of them. And maybe one more, just for fun.

These are tools we use ourselves to track and manage our finances. This is non-sponsored, proven advice that’s worked for us. Some of these tools are everywhere; some we can’t believe aren’t more popular. 

But all them work. For free!

Keep an accurate gauge of your business health, and take some work off your plate with these free tools. Click Play!

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For years, a Facebook group was the go-to way to keep a group of coaching or training clients in touch. It was a forum to discuss, ask, encourage, and engage, adding value to courses and challenges. 

But now, there’s another (better?) option: Slack.

Today, we discuss the differences between these two group-messaging platforms. We’ll explain why some entrepreneurs prefer one to the other, and why one is way better for certain groups. 

Slack has been horning in on Facebook’s turf for a while now. Understand why, and make the best decision for your next group. Click Play!

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Does every business have to give before they sell?

As they say, there’s no such thing as a “free” lunch. Free trials and plans involve overhead for you, and without a good ROI, that money is wasted. But many businesses, especially the SaaS kind, do it anyway. 

Is there a better way to bring customers in? 

It’s Q&A Wednesday, and we’ve got a listener with a low-priced SaaS product who isn’t sure it’s worth a free sample. We’ll discuss whether he should follow the trend, and what other options are out there. 

When it comes to software, every potential customer needs to be reassured. You just have to be careful not to give too much reassurance away for free! 

Click Play!

Product Led Growth by Bush Wes

The Freemium Manifesto from ProfitWell

To submit your questions, visit 100mba.net/q.

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It’s not just COVID.

Live courses have specific advantages, even in normal times. Coaches and trainers are catching on in a big way, and the trend isn’t likely to slow down anytime soon. But why?

What do live courses offer that’s so great? And how the heck do you scale them?

Today, we discuss why this one model is on fire. We’ll dig into the specific reasons live courses yield so much for businesses. We’ll discuss why automation isn’t always better, especially in coaching/training situations. 

Learn why live is worth the effort. See if you can package your own knowledge, and monetize it with real-time value. Click Play!

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Tight marketing budget? No problem.

Many of us had to scale back in the wake of COVID. Since then, learning how to do more with less became something of a required skill. And it’s especially important in marketing – often one of the first budgets cut.

So how can you spread your message?

Today, special guest Alex Douzet explains a few ways you can get your brand out there for minimal cost. With a little creativity, you can leverage low-cost assets to get in people’s heads. 

It might cost less to market than you think. Click Play!

Pumpkin Pet Insurance

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Marketing is magical. But it isn’t free.

As with everything, you get what you pay for. But so many entrepreneurs miscalculate how much of their budget should go towards marketing. Too many people simply get the math wrong on this. 

Fortunately, we have a simple formula.

Get the pencil and paper out! Today, we’ll show you how to calculate exactly what to spend on marketing. By applying this basic math, you can make your business more successful, sustainable, and scalable. 

Let’s crunch the numbers: Click Play!

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You want to work for yourself.

You just don’t know how.

This is very normal! Getting started as an entrepreneur means finding a business model that works for you. As someone who founded several businesses, our host Omar has more experience in this than most — and he’s reached a conclusion.

He’s convinced that one specific type of business is the best place to start. For anyone!

Tune in, and hear why this one model is so perfect for beginners. Remember: your first business probably won’t be your last. By starting with something affordable, sustainable, and scalable, you can set yourself up to win. Click Play!

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Read this before you spend a dime on Google ads!

And also…y’know, listen to the episode. 

It’s Q&A Wednesday, and we’re helping a listener with a brand-new business figure out what’s wrong with their Google game. After running ads for a bit, the return on investment just isn’t there. Why not?

Is it the channel itself or the execution? Or both?

Today, we discuss how Google ads work, and how to make them work better. With a little experimentation, you can make an informed decision about how to spend your marketing budget. 

Learn how to give your Google ads the best chance to create customers — Click Play!

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

To submit your questions, visit 100mba.net/q.

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Is Facebook advertising over?

Not exactly.

Today, we explore the fallout from Apple’s big decision. If you haven’t heard, the iOS 14 update lets users opt out of data tracking. Without the ability to stalk you around the Internet, advertisers have drastically less data to inform targeted Facebook ads. 

It was a huge win for privacy — and a gut punch to the Facebook advertising model.

But all is not lost! Join Omar as he explains the nuances of the update, and why it’s more accurate to say that paid advertising was changed, not killed. Get the facts, and plan your own marketing accordingly. 

Click Play!

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