The $100 MBA Show

Your potential is in your body, not just your mind.

Yes, that includes your business potential. 

If you’re not physically fit, you’re not mentally fit. Ill health, fatigue, and malnutrition are cognition killers. Too many entrepreneurs think that sacrificing health for business is a necessary evil. It’s not. 

It’s an unnecessary mistake.

Today, we welcome entrepreneur and biohacking expert Jon Mitchell. He’s here with a few tricks for optimizing your business performance by fixing your health. 

You’re not too busy for this, and you can afford it. Click Play!

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When’s the last time you got a trophy?

Call it cheesy, but on some level everyone loves an award. The question is whether it’s an effective motivator in business. Is symbolic recognition inspiring, or insulting? Appreciated, or patronizing?

When you give out awards, are you patting your employees’ backs…or your own?

Today, we discuss how best to recognize extraordinary work, accomplishments, and more. There’s a fine line between symbolic and superficial — and you don’t want to cross it. Click Play!

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Need more revenue?

Sometimes, we’re so focused on the quality of our product or marketing that we forget one thing: profit. To stay in business, lean startups need to keep their eye on revenue. Always. But especially in tougher times like these.

Are you getting the best ROI from the people you hired?

Today, we’ll explain how to find out. By making a few tweaks with a focus on revenue, you can make (or keep) your business profitable. That’s a surefire recipe for faster, more stable growth. Click Play!

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It happens. 

Business partnerships don’t work out sometimes. How do you know when it’s time to say goodbye?

It’s Q&A Wednesday, and we’re helping one listener decide whether to end things. They’ve been fighting — a lot — and it’s not clear that both parties have the same objectives anymore. The longer this goes, the worse it’s gonna get.

…especially if they wait too long to part ways.

Tune in, and learn what to look for in an ex-partner. We’ll help you navigate the personal and professional fallout of a business breakup, if that’s what it takes to save your business. Click Play!

To submit your questions, visit 100mba.net/q.

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Yes, even during COVID.

Most countries now allow small gatherings. That’s a huge opportunity for entrepreneurs. By putting together a small networking opportunity, you can score big. 

Your credibility will rise. Your network will grow. And you’ll get a strong reputation as a “connector.”

Hear why small conferences can be so powerful. Learn how to put one together in your own area. We’ll help you host an event that makes an impact for you and everyone else who attends. Click Play!

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The wrong partner can kill your business.

When you take on a co-founder, investor, or even upper management, it’s a big deal. The relationship is just as serious as a marriage. So what should you look for when seeking that someone special?

Today’s special guest has some answers.

Mesh Lakhani learned the hard way what can go wrong when partners aren’t a good fit. He’s also experienced what can go right! Today, he shares a few key items you can use to make a perfect partner checklist. 

The stakes are high — make sure you choose the right person. Click Play!

Talk Money Podcast

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Multitasking doesn’t accomplish more. It just takes longer.

Years ago, spinning many plates was considered a skill. That time is long gone. Study after study has proven that when we do it all, we do it poorly. Every time you switch tasks, you waste energy and kill momentum. Your work suffers.

Are you multitasking? Even worse, are you forcing your team to?

Today, we discuss why multitasking is so counterproductive. We’ll give you ways to stop doing it, and cultivate focus and completion instead. Learn how to get everything done — one thing at a time. 

Click Play!

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You’re not a noob anymore.

At some point in your business, this becomes a fact. You have to recognize it. Embrace it. As your momentum builds, more and more opportunities will come your way.

…and you have to start turning them down.

Today, we discuss how to only say “yes” when you really mean “Hell Yeah!” That means saying “no” more than you’re used to. But it’s all part of transitioning to the next level of entrepreneurship. 

As your time grows more valuable, you have to protect it. The good news? You can do so without putting people off. Learn how — Click Play!

Essentialism by Greg McKeown

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When sales slip, the problem can be tough to diagnose.

Sometimes, it’s a marketing issue. Other times it’s normal business cycles or seasonal trends. But it’s always possible that your business model needs tweaking. 

It’s Q&A Wednesday, and we’re helping one listener who’s in an e-commerce slump. 

Sales were steady for a while, but something pushed the trend downward. Is cutting prices the way to save the day? Or will that only make things worse?

Today, we discuss how to tell when price is the problem. And if it is, don’t assume that lowering is always the right move. Sometimes, it’s just the opposite. 

To submit your questions, visit 100mba.net/q.

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Hit a plateau in your business?

Maybe you’re new to the game. Or you’re established, but it’s time to scale. Either way, we all reach a point where some guidance can help. So how do you know if it’s time for a mentor?

It’s important to time this right.

If it’s too soon or too late, you can waste money. Quality coaching isn’t cheap! It’s crucial to ensure a good return on investment. We’ll explain how. 

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Get the team you need — at the right price.

Even before COVID, hiring remote was a good move. Tapping into the global marketplace of talent is no-brainer. People in the Philippines, India, and elsewhere are just as skilled as their Western counterparts.

They just cost less.

Today, special guest Ben Schneider stops by to explain how he built Jobmofy, an online marketplace for remote talent. Find out how (and why) to find your next great hire abroad. Click Play!

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More content, better results.

We all know we have to keep the value coming for our audience. There’s a way to do so that’s pretty easy, and pretty much free. It’s something real content pros do, but you can adapt this trick to your own life.

It’s so simple, you’ll wonder how you didn’t think of it.

Tune in, and hear how to execute this one little trick. Save time and mental effort, and just get the good stuff out there. Click Play!

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How much email marketing should you automate?

That’s the question at the heart of today’s episode. We explore the difference between two kinds of campaigns: pre-written emails triggered by contact actions, and regular old updates. Some companies use one or the other, some do both.

What would work best for you?

We’ll lay out the strengths and weaknesses of each type of email. Both can help move your contacts down the funnel, but in very different ways. As always, it all comes down to who’s reading it — and why. 

Click Play!

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Social media: is it a necessary evil?

Facebook, Insta, and the rest can be as toxic as they are beneficial. Can you step away? Can a business owner disengage without losing customers? Are we all chained forever to the whim of Zuckerberg?

We have some experience with this.

A while back, our host Omar took an extended break from social, just to see what would happen. We’ll share lessons from that experience. 

We’ll also share some alternative engagement strategies you can use instead. Click Play!

To submit your questions, visit 100mba.net/q.

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The customer isn’t always right.

It’s a lesson entrepreneurs have to learn early. For small businesses and independents, autonomy is everything. That’s why it’s crucial not to let customers dictate all your decisions.

It’s about serving your customers, not making them CEO!

Today, we’ll discuss how to know if your customers have too much leverage over your leadership. If so, there are ways to put yourself in a position to say “No” — when necessary.

Steer your own ship. Click Play!

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Content is king.

Everyone in digital marketing knows that. The question, though, is how to produce enough of it to earn a following. 

Ideally, your content is both high-quality and consistent. And today’s special guest, Jas Takhar, is a content machine.

He’s here with his system for pumping out double-digits’ worth of engaging stuff on a daily basis. By cranking out the free value, Takhar built a powerhouse real estate brand. What can you do with that level of production?

One way to find out! 

Learn how to boost SEO, grow your following, and do it all with time to spare. Click Play!

Trint

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Why do businesses die?

There are a million answers to that question, but one really stands out. It’s a business-killing syndrome that sounds easy to avoid, but somehow runs rampant. It’s a bad — but really tempting — decision that too many people make.

Are you one of them?

Today, we discuss the one thing nobody should do, despite how many people do it anyway. Learn how to avoid this all-too-common fate, and give your business a chance to thrive. Click Play!

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How does branding work?

To grow your business, it’s crucial to have a firm understanding of the term. Before you can improve your branding, you first have to define it. From there, you can evaluate and optimize it to promote growth.

It’s easier — and less vague — than it sounds.

Today, we demystify branding, so you can make smart investments that’ll pay off for years to come. We’ll discuss specific, actionable techniques you can use to get a clear picture of your brand, and make sure it’s accurately representing your business. 

Click Play!

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Selling courses isn’t about salesperson-ship.

It’s about systems. 

By building the right systems, you generate consistent results. It’s Q&A Wednesday, and we’re helping an online music teacher figure out how to best package, market, and sell lessons month over month, year over year.

It’s all about the bigger picture. By taking a broad view of the entire funnel, online teachers can not only move more courses, but move them more regularly. The result? Stable, predictable revenue. Find out how it’s done — Click Play!

To submit your questions, visit 100mba.net/q.

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Change every day for the better — starting tomorrow.

This isn’t some easy “hack.” It’s a challenging strategy with powerful benefits that can enhance productivity, improve your mood, and simply make life better. 

There’s an investment of effort, but it comes with a huge return.

This trick isn’t complicated, but once you execute, you’ll see the benefits immediately. It’s one of the best habits you can build into your life, giving you the chance to start every day positive, and end every day with a sense of satisfaction.

Find out what it is. Click Play!

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Yes, that Kevin Hart.

He might be a jokester, but he’s also an accomplished entrepreneur who’s transformed his life, career, and body. The Decision isn’t just worth reading — it’s worth keeping around to give yourself a regular boost in motivation!

It’s not only a narrative. It’s a resource for regular mindset rehabilitation.

Tune in, and hear the key takeaways that make this audiobook so valuable. From someone so funny, this book is a serious tool for cultivating resilience and gratitude. Click Play!

The Decision by Kevin Hart

Discover all our must-read book reviews at https://100mba.net/bookreviews.

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Need help, but can’t afford a full-time team? 

Here’s how to take the next step — on a budget.

Today, we discuss the essential part-time hires that can really move your business forward. With minimal cash, you can make smart investments in the kind of work that has a huge impact, even in less than 20 hours a week.

We’ll list the exact positions you should fill, tell you where to find the best candidates, and give you a cost estimate for each.

Don’t let a lean budget limit your business potential. With a few strategic, part-time hires, growth is just around the corner. Plus, your current part-timers might just be your future full-timers.

Click Play!

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Gotta keep it fresh!

We recently overhauled the website for our software company, WebinarNinja. Spoiler alert: it wasn’t easy. 

Today, we discuss what it took, how we planned and executed the redesign, and what we would do differently. We’ll share the most important lessons you can apply to your next redesign, and what the most crucial goals of a redesign should be.

Tune in, and learn how to get the best return from the time, money, and effort you invest into your website. Click Play!

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You’re not alone.

Being stressed out by your business is very normal. But at some point, the stress outweighs the benefits. How can you tell when your business is costing you too much in terms of mental and emotional health?

More importantly, how can you regain your sanity?

It’s Q&A Wednesday, and we’ve got a listener whose business has been causing too much stress for way too long. Today, we offer a few ways to really decide if it’s worth carrying on — and if so, how to enjoy it again!

We applaud this listener for their bravery in sharing their struggle. Let’s see if we can help. Click Play!

To submit your questions, visit 100mba.net/q.

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You can’t be “on” all the time.

Conversely, nothing in business is truly “set it and forget it.” It’s crucial to find the most efficient combination of “active” marketing — like live webinars and speaking engagements — and the “passive,” automate-able kind.

It’s not a choice between the two, but a balance of both.

Today, we discuss how to make sure the marketing never stops. Do what’s most impactful, but also what’s most reproducible and scalable. Your marketing will be much better for it — Click Play!

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What’s the cost of making money?

It’s easy for entrepreneurs to be over-focused on their business. Take today’s special guest teacher, for example. Adii Pienaar founded multiple, massively successful startups with huge payouts in the end.

But along the way, he realized he was losing something: life, bit by bit.

Today, Adii explains how to make sure your business fuels your life, rather than diminishing it in exchange for the conventional idea of profit. The ROI of entrepreneurship should be an existence you love — not just a business you’re proud of. Click Play!

Life Profitability by Adii Pienaar

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Get ready for disaster.

Not that one’s coming! But as 2020 amply demonstrated, the sh*t can hit the fan out of nowhere, drastically altering your business plans. From pandemics to unrest to new technologies, no entrepreneur should be caught off guard.

So how can you be prepared for the unexpected?

Today, we discuss why and how to build a reasonable “safety net” that will surprise-proof your business. By changing the equation to include exit strategies and contingency plans, you make your business a smarter bet. 

Click Play!

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Page speed: it’s not just about looking good.

A slow website can actually kill your business. A fast one will boost SEO, maintain your brand’s credibility, and facilitate sales. It’s worth giving your site a regular “health check” to see just how fast (or not) pages are loading.

Today, we explain how to measure and improve this critical factor.

With a few free tools and maybe some freelance help, you can guarantee a quick-loading, business-powering online storefront. It’s just a matter of investing the time. Learn how to get — wait for it — up to speed. 

Click Play!

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In the market for a SaaS business?

It’s Q&A Wednesday, and one of our listeners is shopping around for a company. Buying an existing business can be a great way to get into entrepreneurship without starting a whole company yourself. But what should you look for?

Today, we lay out the “must haves.”

We discuss exactly what to look for, and what to avoid. By finding the right company with the right assets (and revenue history), this kind of purchase can produce a huge ROI. Hear the details — Click Play!

To submit your questions, visit 100mba.net/q.

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Risk-taking isn’t just for the boldest entrepreneurs. It’s a job requirement for everyone who starts a business.

As we explain today, everything we do — and don’t do — is inherently a choice between risks. To reach your full potential as an entrepreneur, you have to develop the skill of risk-taking like any other: with practice.

Today, we discuss how.

Learn why risks are unavoidable, and why they’re not so scary with the right approach. By purposely cultivating your personal “risk factor,” you unleash everything you’re really capable of. Click Play!

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Diversity is never an accident.

Making sure your company speaks with the right mix of voices takes a little effort. But as today’s special guest teacher explains, it’s beyond worth it. When you invest in female empowerment, it comes back big.

In other words, it’s not only about justice. It’s also about business.

Janel Dyan is a brand strategist who specializes in helping companies uninstall their glass ceilings. Today, she explains why it’s so vital to purposely keep the doors to power open for women. Click Play!

Story. Style. Brand. by Janel Dyan

Janel Dyan

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“Viral”: as a buzzword, it’s past its prime. 

As a marketing concept, it just needs a little fine-tuning.

Today, we discuss how simply “getting your brand out there” and hoping some influencer spotlights it is a flawed strategy. Real, sustainable brand awareness is built more gradually, and on firmer footing.

It’s not that you can’t have a “viral” moment. It’s just that you want the hype to last longer than a moment.

Tune in, and hear about realistic strategies to create genuine, reproducible buzz around your product or service. With the right product, and the right product/market fit, the good word can really spread itself. Click Play!

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Some customers are worth more of your time and resources than others.

I know, that sounds harsh. But it’s better for all customers when you understand this simple truth. It’s not that your “best” customers are inherently superior. It’s just that they’re a better fit for your product or service.

…which means they’re worth a little extra love.

Today, we discuss how to figure out who your real cheerleaders are: the ones who stay engaged, love what you do, and spread the word. Then, we’ll talk about how to recruit even more customers who fit that profile. 

Focus on the customers who give you the best ROI and CLTV. Click Play!

1,000 True Fans by Kevin Kelly

The MerryMaker Sisters

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Believe it or not, offline businesses still exist.

I know, right? Crazy. But it’s Q&A Wednesday, and we’re helping one listener get some marketing traction for a local clinic. The good doctor knows his trade, but there weren’t many marketing classes in med school. 

Fortunately, he came to the right podcast.

Today, we’ll discuss how to market a good-old-fashioned brick & mortar local business. With a healthy mix of online tactics and offline creativity, a booming local business is just a matter of strategy. Click Play!

To submit your questions, visit 100mba.net/q.

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2021: where to start?

We’re all eager to leave the past behind and conquer new challenges. But which challenges? How can you decide where to focus your time and effort? When the year is over, what will be your most impactful achievement?

It’s time to prioritize.

Today, we discuss how to zero in on what 2021 should be all about for you. The best part? Once you decide, the rest of your year is execution-only, with less stress and decision fatigue. Click Play!

Shape Up by Ryan Singer

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As entrepreneurs, we like to think we’re logical.

But as today’s special guest teacher explains, we’re subject to all kinds of limiting, wired-in behaviors that make less sense than we realize. 

Susan Robertson is an Innovation Strategist, someone who helps companies break out of the box and achieve new things. She’s here with a lesson in making yourself a more daring, more optimistic problem-solver by overcoming negative, inborn tendencies.

Learn how to navigate the “negativity bias” that keeps most people from daring. With a simple technique from this lesson, you can see all-new possibilities. Click Play!

Susan Robertson

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By now, newly remote teams are familiar with the challenges and struggles of working from home. That hasn’t made any of it easier.

But it’s nothing new to us.

Both The $100 MBA and WebinarNinja have always been 100% remote. With a few dozen employees on 4 continents — and half a dozen time zones — we’re somewhat ahead of the curve on this.

Learn how to motivate (and trust) your team to get the best results. Click Play!

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Podcasts are a perfect way to gain exposure for your brand. But how do you get yourself on them?

With a plan, that’s how.

The good news is that podcasts are always looking for great guests. All you have to do is be one — a few times — and it won’t be long before the podcasts come looking for you. Trust us…we would know.

Learn our system for making the rounds on podcasts, including how to approach your first few. Click Play!

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A year on, we’re still adjusting.

Some industries were hit particularly hard by COVID — in particular, anything to do with travel and tourism. So what’s a successful travel blogger to do when travel isn’t really a thing? 

Turns out there’s quite a bit to do.

It’s Q&A Wednesday, and we’re helping one listener navigate the new ‘rona reality. Tune in, and learn what you can do if the virus has put your business in a temporary slump. Click Play!

To submit your questions, visit 100mba.net/q.

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There’s a new social platform in town.

Much like TikTok took many by surprise, the latest (possible) game-changer is Clubhouse. It’s in private beta now, so you might not’ve heard of it. But it has the potential to make waves.

But what’s it mean for you?

Today, we explain what Clubhouse is (short version: an audio-only social platform), and discuss its potential for business marketing — and its weak points so far.

Tune in, and get ahead of the curve. Click Play!

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Data is power.

No one understands that better than Piyanka Jain, who specializes in using data to achieve explosive growth. A best-selling author, speaker, and thought leader in analytics, Jain knows how powerful data can be.

…when used correctly.

Today, Jain stops by to explain the key components of data-based transformation. By using the numbers to understand your audience, you can move them to action.

Learn how it’s done — Click Play!

Behind Every Good Decision by Pianka Jain

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What’s the “right” time for a launch?

Whether it’s a business, product, website, or content launch, timing is everything. Today, we discuss how to create a smart launch timeline that creates a real moment — and takes advantage of it.

We’ve had to learn how to nail this ourselves.

As our own software company moves towards a major launch, our experience can help you prepare for your next rollout. Hear our process, and study some examples from other companies that got it right. Click Play!

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Growth spikes happen. Are you ready?

2020 was a year of insane growth for our software company. With everyone forced to work and learn from home, sudden demand for our webinar platform forced us to expand in a hurry. 

Today, we share lessons from that (sometimes stressful) experience.

Our successes, our stumbles, and everything we wish we’d known can help you prepare for something similar. You can’t control when world events will send business your way, but we can all take steps to avoid “catastrophic success.” 

Don’t get caught off guard by a surge in demand. Click Play!

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Is the pandemic winding down? 

Even in a digital economy, in-person events are crucial. With vaccines for COVID-19 rolling out, is it time to start thinking about a return to the “old normal?” Can you plan and schedule IRL events for 2021?

More importantly, should you?

Today, we help one listener navigate the practical and ethical issues involved. Even with vaccines, we probably won’t return to business as usual for a bit. Consider your realistic options for the coming year, and adjust accordingly. Click Play!

To submit your questions, visit 100mba.net/q.

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Apple just rocked the digital marketing world.

If you haven’t heard, an iOS update for Apple mobile devices allows users to opt out of having their Internet activity tracked, logged, and sold to advertisers. This tracking makes targeted advertising on Facebook and Google…kinda impossible.

What’s it mean for you?

Today, we explain this development, and how it will affect paid advertising for startups. Get a sense of what you should do to adjust, and keep your marketing ahead of the curve. Click Play!

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Entertainers are entrepreneurs too — especially Matthew McConaughey.

Greenlights is the memoir of an actor. But it’s also the memoir of an accomplished business person, marketer, and independent creator. When Omar bought this book to read for fun, he had no idea it would be so valuable as a business resource.

Today, we share the most relevant lessons.

Take some time to study one actor’s success story, and realize that some qualities apply to every business. Take in the best insights from McConaughey’s experience, and apply them to yours. Click Play!

Greenlights by Matthew McConaughey

Wild Turkey Longbranch*

Deep Work by Cal Newport

Discover all our must-read book reviews at https://100mba.net/bookreviews.

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*Clarification: this episode describes Wild Turkey as Matthew McConaughey’s “own” whiskey company. McConaughey serves as Creative Director for Wild Turkey, which is owned by the Campari Group.

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Happy New Year!

2020 was…well, you were there. So what happens now? What can we reasonably expect to go down now that COVID has (permanently?) altered the business landscape?

We’ve got 3 predictions.

3 specific trends are almost certainly going to continue through 2021. By adapting to them, you can position your business to thrive in the not-exactly-roaring 20’s. Learn how to prepare — Click Play!

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Are goals…useful?

As 2020 wraps up, it’s time to look forward. A common way to do so is to set goals, to envision outcomes you want for your business. But is that effective? Does setting goals do anything by way of actually achieving them?

We’ve got a better idea.

Today, we discuss an alternative to goal-setting that takes things several steps further. With a little more up-front effort, you can replace goals with something more tangible — and powerful. 

Head into 2021 with more than a wish list. Click Play!

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Jack of all trades, or master of one? That’s the question facing one listener today. 

It’s Q&A Wednesday, and we’ve got a budding entrepreneur who’s ditching the 9-to-5 for full-time independence. But she wonders whether she should take some popular advice: building multiple income sources.

Of course, popular doesn’t always mean good.

Today, Omar bucks the trend and explains why multi-streaming can backfire, especially for new entrepreneurs. Tune in, and hear the arguments against this (seemingly rational) advice, and what you can do instead. Click Play!

To submit your questions, visit 100mba.net/q.

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Email is *checks notes*…yep, still King.

It’s the most powerful marketing channel, even over social. But how can you grow a robust email contact list that actually converts? How do you go from no subscribers — or just a few — to a teeming list that feeds your marketing and sales funnels?

Steadily, that’s how.

Today, we explain the steps it takes to get more, better contacts. By balancing the quality and quantity of your contacts, you can build a list that actually produces customers. 

All you have to do is follow the steps. Click Play!

Breakout Business Roadmap

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