The $100 MBA Show

Do you know what your employees are worth? 

It’s Q&A Wednesday, and one of our listeners has a valuable employee with an inconvenient request: a 40 (yes, 40) percent increase in salary. That’s a hard bargain to drive, but driven it is. What’s an entrepreneur to do when a crucial team member makes such a drastic demand? 

Today, we’ll discuss if, and how, to keep employees who highball.

In determining what’s best for the business overall, there are more factors to consider than just one salary budget. There are also potential reasons for employee dissatisfaction that go way beyond the size of their paycheck. Getting to the real root of a request like this is the only way to make the right decision.

Tune in, and join us as we think about what really keeps great employees around, and when it’s time to let one go. Learn how to do the math for your business, and establish feasible, earned increases for key players. Click Play!

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Travel can be a great part of entrepreneurship. It can also hurt your content production — but only if you let it.

You don’t have to choose between travel and content productivity. Whether you need to record podcasts or videos, you can stay on schedule with the right tools, the right tricks, and the right approach. Best of all? You don’t have to sacrifice one bit of quality.

Our intrepid host Omar would know. 

He’s traveling all week, despite having to record an interview, give an interview on another podcast, and shoot some marketing video. It’s not our first time producing content on the move, and we’ve got it down to a (conveniently mobile) science. 

Today, we’ll discuss the travel-friendly recording equipment we use to keep the content coming, no matter where we are. We’ll explain how to find and set up the right space for good audio and visuals. We’ll also tell you what to do before you travel, so you can get clean, professional results. 

Don’t let traveling mess with your content schedule — or vice versa. Click Play!

Audio-technica ATR2100 Microphone

Logitech C920 Webcam

Logitech Brio Webcam

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Discipline isn’t scary.

That’s a core belief of former Navy SEAL Jocko Willink, and the central message of his latest book, Discipline Equals Freedom. Willink has experienced the toughest kind of discipline, but it didn’t just help him succeed in the military. It showed him how to enjoy his life more.

That’s right: discipline doesn’t make your life harder. In the end, it makes things easier.

For entrepreneurs, this lesson is invaluable. The same discipline necessary to be productive and move your business forward also protects your social and family life. Discipline isn’t about punishment. It’s an investment — and the returns are incredible.

Tune in, and learn how you can see discipline as something liberating, not suffocating. Hear why our (very disciplined) host Omar loves this book, and why it’s better as a hardcover than an audiobook or e-book. 

Get comfortable with discipline, and see how your life and business can improve. Click Play!

The New Encyclopedia of Modern Bodybuilding by Arnold Schwarzenegger

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“Free” can really cost you.

If you’re giving away too much, it’s not just hurting your bottom line. It’s hurting your future chances of success by building an expectation you can’t escape. It’s also creating a very unfavorable impression about your product’s true value. Far more than the actual cost of a product that’s offered for nothing, you might be losing years of potential future revenue.

Before you give anything away, you need to understand what you’re giving up.

We’re not talking about free trials or other limited marketing tactics. We’re talking about devaluing your product to the point where customers no longer believe it’s worth anything. And you’re not the only one who loses; statistically, customers rarely get the full benefit of a product they haven’t properly invested in themselves.

Before you offer anything for free, take the time to consider the long-effects. Tune in, and learn where the line is between marketing and freebie-ing your way out of business. Click Play!

EasyCourse

Meetup

WebinarNinja

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You can do this. You are doing this. And it’s not a mistake.

Impostor syndrome affects almost everyone, but it’s especially vicious among entrepreneurs. Because we’re off the beaten path, making our own decisions and living according to our own ideas, it can be very easy to start doubting ourselves. Without the support of a conventional job structure, it can be hard to believe in our own ability.

You’re not the only one.

Impostor syndrome has killed innumerable businesses. Sometimes, people simply can’t believe that they deserve success — especially if there’s no one telling them so. Today, we’re sharing the tricks and tips we use to abolish Impostor Syndrome, and keep misplaced emotions from obscuring the fact that we are good enough. 

We’ll discuss how to maintain an honest and accurate assessment of yourself and your ability, and to silence the negative internal chatter than can creep into you head. If you’re doubting yourself, take a listen. Click Play!

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No rich parents or angel investors? You can still start a business.

It’s Q&A Wednesday, and one listener wants to know what kinds of businesses you can start without a dime in funding. Well, we’ve got it down to about $100. With only that much, you can build the foundation of a business that can grow into something big. Yes, it’s possible — if you know how.

In fact, we’ve got 5 different ways to start a business for less than the cost of a new pair of sneakers.

Our host Omar has personally done all 5, from scratch. From services to brokering to affiliating, you can always build a business if you realize that money isn’t the only asset you can leverage. Funding-free, bootstrapped businesses are more possible than ever today, thanks to a little thing called the Internet. 

It’s just a matter of applying your own existing skills and knowledge in places that need them. The options are limitless. Tune in, and see which path can work for you. Click Play!

$100 MBA Resources

h3h3 Productions

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Tired? Sluggish? Over it?

Here’s the thing about your health: not only is it more important than your business, it’s also crucial to your business. Unhealthy, fatigued, tired entrepreneurs simply don’t have the energy required to get things done. And that means your business suffers.

Which raises the question: how can you get in entrepreneuring shape?

Well, our intrepid host Omar isn’t a doctor or a fitness expert. But he is a healthy, energetic business person, and he attributes that energy to a few simple habits he’s developed over the years. Today, we present the 4 things that keep Omar on top of his game.

Of course, they can work for you too.

We’d like to challenge you to try these health tips, and see what kind of impact they have on your business. We think you’ll find that the effort you put into your health is well worth the productivity that results. There’s one way to find out — Click Play!

Wellness Formula

Armaforce

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Stress hurts.

That’s not a complaint; it’s a fact. Excessive mental and emotional stress — the kind that seems to permeate modern life and business — hurts you, and your business. It diminishes health, and it kills performance. If you are stressed, you are not at your best.

Managing stress isn’t a luxury. For entrepreneurs, it’s a responsibility.

Tom Cronin knows about stress. He spent years in the stock market, and saw how stress can consume us. That’s why he founded the Stillness Project, which helps business people integrate healthy stress management into their lives.

Today, Cronin is here to explain the effect stress has on your body, and how to combat those effects. He’s not here with promises to rid you of stress; rather, he’s here to help us understand the function of stress in our biology, and how to manage it effectively.

Don’t worry; the practices and exercises Cronin is sharing don’t require you to shave your head and seek enlightenment. We’re simply making a business proposal: that stress management is an investment of — not a waste of — time. And the returns are worth it. Click Play!

The Portal

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Let’s talk about the endgame.

No, not the vaguely disappointing superhero movie. We mean your ultimate, ultimate goal, your plan for the time period after you’ve made it in business, and are ready to rest on your laurels. We mean the “golden years” of retirement.

Assuming you’ve got enough gold, that is.

Don’t worry: this isn’t about how much money you need to lay around watching Murder, She Wrote, or whatever people will watch reruns of a few decades from now (our money’s on Seinfeld). We mean the point at which you can do whatever you want — including entrepreneurship — without having to worry about money at all.

Today, we’ll help you figure out the right number for you, and how to make sure you hit that number by the time you’re ready to hang up your spurs. With some enlightening math, and some helpful resources, we’ll give you a concrete path to retirement — whatever that looks like for you.

Start planning this now. Click Play!

EasyCourse

Retire Inspired by Chris Hogan

MoneySmart

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Travel: it’s one of the perks of entrepreneurship. But when your accommodations feel less like home and more like hassle, travel can quickly become a chore.

Which brings us to a classic question: to AirBnB, or not to AirBnB? The disruptive home-sharing industry has made it so hotels are not your only option. But does that mean a stranger’s apartment is a better choice than a place with room service and a cleaning staff? It’s a tough call.

The answer depends on how you’re traveling.

Spoiler alert: this fight doesn’t have a winner. Instead, some kinds of business travel are way more convenient with a hotel involved, and some are better suited for AirBnB. Today, we discuss the difference, and how to know which to choose for your next trip.

Make an informed decision, with all the pros and cons accounted for. Click Play!

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Think digital marketing is only for digital products? Come on now.

Webinars work. We’re not saying that because we run a webinar software company, WebinarNinja (ok, we’re not only saying that because we run a webinar software company, WebinarNinja). We’re saying it because it’s true, and more entrepreneurs need to know. 

Unfortunately, too many entrepreneurs assume that certain kinds of marketing — like webinars — don’t apply to selling shirts or car parts or craft beer. 

It’s Q&A Wednesday, and one of our listeners wants to know how webinars can market their good ol’ fashioned, real-world, tangible, physical product. e-commerce and brick & mortar businesses can get sales, growth, and customer lifetime value from webinars — just as easily as online coaches and SaaS developers can.

Tune in, and hear how you can use webinars to better convey the “feel” and real value of physical goods. Plus, hear about our upcoming free course on automated webinars that you can use to pitch your product all day, every day. Click Play!

Logitech Brio

Logitech C920

AudioTechnica ATR 2100

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No, today’s title is not a typo. 

It’s a famous quote from marketer Dan Kennedy, whose understanding of value — and how to communicate it — made him one of the most successful copywriters ever. Kennedy understood that price isn’t just a number that represents profit. Price is also a signal, a window into something less concrete, but just as important: value.

Every entrepreneur needs to master the distinction between price and value, and the relationship between the two.

Today, we’ll discuss what this quote means, and how you can apply it yourself and your business. You’ll learn why “free” is never free, and why a lower price doesn’t guarantee savings. Discerning value, relative to price, is a must-master skill for entrepreneurs.

We’ll use our own business as an example, as we recently had to shop for something crucial our company needs. Whether you’re buying or selling, paying more might be your best move. Click Play!

Oxygen

Webflow

WebinarNinja

Profitwell

How To Build Your Own Automated Webinar System

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What’s a great coach worth?

Bill Campbell was a legend among legends. From coaching football to coaching the likes of Steve Jobs and Jeff Bezos, Campbell’s ability to get the absolute best out of people echoes across business today. 

In Trillion Dollar Coach, Campbell’s coach-ees unpack what made his coaching so effective — and how you can get the best from your own team.

This is a Must-Read for leaders of any kind, but especially business leaders. Trillion Dollar Coach is packed with lessons that apply to any industry, as it sharply defines the responsibilities and priorities of a truly impactful “coach.” Reading this had a profound impact on our own intrepid host (and coach), Omar, that he couldn’t wait to share.

Learn how to communicate, motivate, and get the best out of your team from possibly the greatest coach of all time. Hear what makes this book so truly important. Click Play!

Trillion Dollar Coach by Eric Schmidt, Jonathan Rosenberg, and Alan Eagle

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Spoiler alert. It doesn’t get better — but you do.

If you’re an entrepreneur suffering from early-stage burnout, you may be asking yourself if this gets any easier. It’s an understandable question; sometimes, we plug away beyond the point of reason because we believe it’ll be worth it down the road. We work more, and harder, than is arguably healthy, because we want to bask in that end-of-the-tunnel light later.

But is this a realistic expectation? Can we count on relief once our business is established?

Today, we help you balance realistic notions of long-term entrepreneurship with healthy hopes for a less stressful future. Too many business coaches and gurus paint an overly rosy picture (usually of a laptop on a beach somewhere). That said, sustainability — both for your business and your lifestyle — is achievable.

Tune in as we discuss how the struggle changes from year to year, and how we as entrepreneurs change with it. We’ll explain what to expect as you move forward, and how to handle it. 

Approaching your future with the right mindset will make all the difference. Click Play!

EasyCourse

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We are living in the Podcast Era — and smart marketers know it.

We recently spoke at the Click Engage Convert digital marketing conference in Melbourne, and couldn’t wait to explain how podcasting changed everything for our business. In fact, our own $100 MBA Show producer gave a talk on exactly how to market via podcast — whether you actually host one or not.

You read that right: you don’t have to host a podcast to market on one.

In fact, today we discuss 3 different avenues you can take in podcast marketing. Whether you’re ready to fire up the mic yourself, or simply want to use an existing podcast to help build your brand, there are options. 

Podcasting has already surpassed other, more traditional media in marketing and advertising opportunities. Our own experience is the perfect example! 

Tune in, and learn how to market in today’s podcast-crazy media landscape. Click Play!

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You’ve heard that Facebook ads work. You’ve also heard they can be expensive, time-consuming, and hard to understand.

Well, you heard right. But that doesn’t mean you can’t figure Facebook advertising out! It’s Q&A Wednesday, and we’re helping one listener tackle The Social Network, however imposing it might seem. Fortunately, we know how to test the waters of a Facebook campaign, and what initial steps a Facebook advertising noob should take.

First hint: you’re not necessarily advertising your product.

Today, we’ll explain what kinds of Facebook ads are best for beginners, and how to organize your first campaign for minimal risk and maximum return. We’ll discuss what to spend, how to spend it, and how to target the easiest conversions first. We’ll also recommend our favorite online tools that make Facebook advertising easier and more efficient.

If you’re not careful, you can lose significant money advertising on Facebook. But if you’re prepared, you can make every cent a “Like”-worthy investment. Click Play!

AdEspresso

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Got stage time at a conference? It’s time to perfect your deck.

If you’ve ever spoken at a conference, you know that the right slideshow can make all the difference. But too many people think that more is…well, more when it comes to your slides. They don’t realize that the best slides don’t say it all — they simply help you say it better. 

Today, we explain how to create efficient, stripped-down slides that get your ideas across and make them more  memorable. From content to formatting to length, we’ll help you design a presentation that lets you shine. 

How many slides, how much to put on them, how to prepare: in this episode, we cover it all. Plus, we’ll explain why the title is so crucial to your presentation, and how to nail it. Learn how to create a presentation that’ll make conference organizers happy, hook your audience, and boost your personal brand. Click Play!

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Can’t get your business ball rolling? Maybe you need a (virtual) hand.

A little help can mean the difference between staying on your current plateau and leveling up. In the early phases of building a business, it might feel premature to make hires. But there are affordable, practical options out there in the wide digital world. Why not take advantage?

Remember: time is always more valuable than money. And hiring help = buying time.

Today, special guest teacher Trivinia Barber is here to explain how you can make serious strides with a virtual team. Barber is a scaling and team-building expert who champions the “Momentum Method” of growth and efficiency. Her specialty: finding VAs (Virtual Assistants) to take the weight off your shoulders, so you can move faster.

Think of the things that suck time from your schedule. Then imagine them taken care of! Barber will explain how to find, recruit, and nurture virtual help that can empower you to finally make some progress. Click Play!

Loom

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Negativity kills businesses (among other things).

Negative, unhappy entrepreneurs are rarely successful. Negative, unhappy teams are rarely productive. The downsides to the downside are endless. And too often, we don’t address negativity in our businesses because we don’t see it in the first place. 

Today, we discuss the subtle negative influences you might be missing, and how to address them. We’ll offer a list of changes you can make today, and propose a 30-day experiment to see exactly how cutting the negativity can impact your life and business.

Don’t worry — this is not a self-help episode. Positivity is simply a smart business strategy.

Learn what changes to experiment with, and how to incorporate them into your team culture. These changes are practical and immediately applicable. Detox your business, and see how much better you feel — and how much better your business performs. Click Play!

EasyCourse

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Comparison pages cut right to the point, showing why your product is better than the competition’s. But are they always effective?

Spoiler alert: no, they’re not. 

Unless you know what you’re doing, of course. Today, we discuss what makes a comparison page work, and why. So many small businesses try to use these pages as weapons to demolish the competition, when they should be using them to make the best case for the right fit. 

We’ll share examples of websites that do it right, and explain what’s wrong with sites that use comparisons as an opportunity to talk smack. With a properly crafted comparison page, you won’t need to “hurt” the competition — you’ll just make an honest case for why your product is the right choice. 

Learn how to compare and contrast the smart way. Click Play!

WebinarNinja

Webflow

Podia

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You’ve only got so much money to spend on marketing. How do you get the best ROI?

It’s Q&A Wednesday, and we’re helping one listener figure out how to prioritize their marketing needs. Making those marketing dollars work efficiently is a must-have skill for any lean starter-upper, especially when you’re new to the scene.

With a little strategy, your marketing results can be way bigger than the sum of your (cost-effective) marketing budget. 

Tune in, and hear what matters most in marketing — including the ways people needlessly waste marketing dollars without even realizing it. Our list of priorities may surprise you, and they don’t focus on immediate results. But if you plan to be in business for a while, these are the investments you should make.

LinkedIn

WebinarNinja

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More and more, customer service is key to any business’s sustainability.

Things are different now. As business niches down and democratizes, consumers simply expect more: more personal attention, more help, and more results. No matter the product or business, the bar for service is higher than ever before.

The fact is, customer service can make or break your business in the long term.

Today, we discuss 3 core elements of truly great customer service: the kind that convinces people to stick with you and recommend your business to others. These elements might sound simple, but executing them properly takes some intentional effort. Nail these 3 things, though, and the results will be more than worth it.

Increase customer lifetime value. Demolish churn. Create evangelists for your business. Click Play!

Intercom

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How can you create revenue momentum? If you’re ready to watch your revenue growth snowball, you need to have the right systems in place from Day One.

That’s the subject of this week’s very readable, endlessly useful Must-Read book for entrepreneurs. Victor Cheng’s Extreme Revenue Growth is less of a book and more of a manual. It’s also on the short list of the absolute best books we’ve come across, ever.

Seriously. Read it, read it again, and keep it around for reference.

Cheng breaks down the overall structural strategies that big businesses use to keep revenue trending upwards. You can use these strategies too, no matter where you are in your business. 

Take these systems, and put them in place. Set them, but definitely don’t forget them — they’ll enable the growth you’re working for. These ideas are new and different, but we predict they’re gonna be timeless in no time at all. Click Play!

Extreme Revenue Growth by Victor Cheng

Dan Martell SaaS Business Coaching

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Good ol’ fashioned print marketing: it still exists, even for digital entrepreneurs like us. 

Unfortunately, it hasn’t gotten any cheaper. Anyone who’s ever purchased an ink cartridge knows how ridiculously expensive printing things can be. So what’s an entrepreneur to do when they need banners, flyers, t-shirts, business cards, and everything else?

Today, we’ve got 4 specific tricks you can use to lower the cost of printed materials and raise the return on investment. And don’t worry — we’re not talking about cutting corners here, or doing things on the cheap. You can lower the cost without sacrificing one iota of quality.

You just have to know how.

We’ll explain the most efficient process for creating print materials, and discuss where (and how) to look for the best price. Get the job done beautifully, without blowing your marketing budget. Click Play!

EasyCourse

UpWork

Fiverr

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Never stop learning. Part of being a successful entrepreneur is keeping up on the latest ways to be better at…well, everything.

But especially marketing.

Of course, there’s a ton of content out there, and roughly eighty bazillion “gurus” with blogs full of advice on how to market. That’s why today, we’re sharing the 5 blogs we ourselves read. They’re so good — so valuable — that even our absurdly busy selves consider them worth every second we spend reading them.

Some are general, some focus on specifics like writing or video marketing. Some have been around for years; others are newish to the scene. Some are long. Some are short. Some are more inspirational, others more practical. Some are daily, and some are not even monthly. 

But all of them make us better marketers, one blog at a time.

Hear which blogs we bookmarked and subscribed to, and see if you agree. Find out what we look for in a blog, and why these 5 stand out. Most importantly, hear how you can integrate their value into your business journey. Click Play!

Seth Godin Blog

Copyblogger

Wistia Blog

Backlinko

Intercom Blog

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We keep hearing it’s a global marketplace out there. Unfortunately, not all of the globe has access to the same resources and services that make entrepreneurship possible. 

What’s an international business person to do?

It’s Q&A Wednesday, and we’ve got a listener who can’t find a payment processor willing to do business with their Nigeria-based company. It’s a sad fact of our “global” business scene that it can be nearly impossible to get payment processing, banking, and credit services when you’re in certain countries. 

But there’s a solution. An incredible, fairly recent, game-changing solution for anyone willing to do business across borders.

Tune in, and hear about this little-known trick that can shatter borders — and barriers — for your business. Click Play!

Estonia e-Residency

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There’s a ton of competition for you, but you’re ready to play anyway. So how do you win?

If you’re diving into a crowded, highly competitive market (think fitness coaching or social media app development), there’s a single fact you have to accept: having a great product isn’t enough. You’ve got to have more than just the best thing to sell.The sooner you learn this, the better.

 A fantastic product is a floor, not a ceiling.

Today, we discuss what you have to do to have any chance in a space with tons of other companies. We would know: we’ve both succeeded and failed in competitive markets (It turns out we’re not the only business coaches or SaaS developers out there. Who knew?). 

Today’s advice might sound…off to you, at first. It’s counterintuitive, and it involves letting go of certain customers (a lot of them, actually). But it’s tried, it’s true, and it’s the best hope for any entrepreneur bold enough to take on an army of other businesses. Click Play!

MOO

Dan Martell

3 Big Things I Learned From Customer Interviews

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Every entrepreneur has a toolkit. Adding to that toolkit adds to your potential. 

There’s one tool that’s undeniably valuable, and can instantly multiply your reach: speaking another language. Unfortunately, many entrepreneurs never think of it. Others don’t pursue it, because they’re afraid it’s too difficult. But without a doubt, learning a language can be huge for you and your business. 

Best of all, it might not be as difficult as you think.

Steve Kaufmann speaks multiple languages, and has seen how it opens doors. He’s the founder of language-learning service Lingq, and he’s this week’s guest teacher.Today, Kaufmann offers a surprisingly convenient trick to accelerate language learning, so you can make a serious effort towards being bi or multi-lingual. 

This isn’t one of our typical business episodes, but it’s deeply, profoundly relevant to making the most of yourself as an entrepreneur. Tune in, and see how you can reach entire markets you’ve never even considered. Click Play!

Lingq

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Netflix…am I right?

I mean, they did it. They really did it. Netflix took a perfectly un-disrupted industry (movie rentals) and coolly demolished a corporate behemoth (remember Blockbuster?), seemingly without breaking a sweat. And before you knew it, they pivoted to pioneer an absolutely groundbreaking new way to deliver entertainment.

Was it luck? Was it some endless stream of financing? Was it the will of the Business Gods?

Of course not. It was strategy, courage, innovation, and no small amount of risk. Today, we explore the uniquely valuable, inventive business model that’s proved not just enduring, but culturally relevant and personally important to millions of consumers. 

More importantly, we dissect just how they did it.

We’ve distilled 3 distinct lessons the story of Netflix can teach any entrepreneur. By understanding the principles behind their success, you can emulate the Netflix approach and make your own disruptive mark on your corner of the market. Click Play!

EasyCourse

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Billboards just won’t cut it anymore.

Today, it seems like every kind of company is investing in media: everything from books to series to full-on films, all for marketing purposes. Is it a wise investment? Does someone who sells shoes or auto parts or coding courses need a movie to convert their audience? 

Well, maybe.

It’s all about the impact of “touchpoint” marketing, and the need to give way more than the marketers of the past ever had to. Today, customers need more than a pitch: they need a narrative. Every cent (and every minute) you spend on media can come back to you tenfold, provided you execute wisely.

Today, we discuss how multimedia efforts add weight and momentum to all your other marketing efforts, and why even startups with beginner budgets can afford to make their mark with compelling media content. Click Play!

BrandWagon from Wistia

Profitwell

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Where’s the line between you and your business?

Legally speaking, it’s a question worth asking. It’s Q&A Wednesday, and we’re helping one listener decide when it’s time to register a business as a separate entity from themselves. A solopreneur is still running a business, after all — even if it’s a one-person show.

Of course, there are advantages and disadvantages to both sole proprietorship and registering a completely separate business.

While the rules can vary from nation to nation, most of the Western world has a pretty clear set of standards that can help you make the best decision. We’ll share what we know from experience, as well as point you in the direction of who exactly you should ask. 

Listen in, and hear why not registering as a business can make it difficult to measure your success. Learn about the effects of registering on everything from your taxes to your personal credit. Get the facts, and make an informed choice. Click Play!

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We all need a break. That includes your employees.

As your team grows, it’s inevitable that your team members will ask for some downtime. For that reason, it’s important to have a set policy in place that defines when and how they can access a little R&R. 

Plan for it now, and you’ll avoid problems later.

There’s a spectrum of leave policies, from “take off whenever you want” to “we work 24/7 365.” Generally speaking, both extreme ends of the spectrum have been proven ineffective. Where you land on the Time Off Question can make all the difference to your team’s happiness, productivity, and long-term loyalty.

Today, we discuss the ins and outs of leave policy, from national holidays to sick time to those ill-defined “personal” days. We explore what to include in contracts and other employment agreements, especially with remote teams with a diverse array of holidays and cultural priorities. 

Tune in, and create a company culture that lets your people rest and recharge without sacrificing productivity. Click Play!

It Doesn’t Have to Be Crazy at Work by the Basecamp Guys

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How did they do it? It’s a question entrepreneurs ask about other successful startups all the time. Very rarely do we get a full, honest answer. Even more rarely do we get an answer that’s completely original.

But every once in a while…

Shape Up by Ryan Singer is the true story of how the wildly successful Basecamp blazed their own trail, with creative approaches to business management that no one else dared to try. Basecamp’s management model is unique and idiosyncratic, and it might not work for everyone — but it’s sure worth learning about.

If you’re building a business — especially one with a digital product — the lessons outlined in Shape Up are incredibly valuable. Again, you might not agree with every move Basecamp made (some of their tactics are controversial, to say the least), but challenging “best practices” and questioning your assumptions is always healthy.

Hear all about this book, and get inspired to seek new and inventive ways of doing business. Click Play!

Shape Up by Ryan Singer (Free PDF)

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Market researchers obsess over figuring out what customers want. We have our own method.

We just ask them.

Customer interviews are an underutilized strategy that can cut right to the heart of product development. When you get on the phone and learn exactly what customers like — and don’t like — you can guide your company more wisely. From features to benefits to the specific language customers use, there’s a gold mine of information, just a chat away.

Learn how to stop advertising and start listening. We’ve got 3 major, fundamental lessons picked up from dozens of customer conversations, each of which opened our minds to new approaches in our business. Hear how we conduct these calls and extract the information we need to make practical, needle-moving changes. 

You’ll never know what people want until you ask. Click Play!

EasyCourse

WebinarNinja

Rev

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We all love our customers — especially the ones who first bought our products and helped us build the foundation of our business. But “grandfathering,” the policy of keeping prices eternally low for those early adopters, may not be a sustainable long-term strategy.

Your business has to grow, change, and evolve. Usually, that means prices have to rise too.

We’re not saying you should never grandfather. Depending on where you are and the size of your market share, a little love for those first-generation customers can be a wise move. But when the math stops working, you can’t let sentimental feelings get in the way of taking your business to the next level.

Here how we’re exploring our own pricing changes, and how we plan to navigate the effect on our current customers. Learn how to transition to a level of pricing that matches increased overhead on your part. See how delighting your customers is less about keeping prices down, and more about making sure your product is worth every cent. Click Play!

Profitwell

WebinarNinja

CartHook Blog

Profitwell on YouTube

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Enough already!

When you’re new to business, it can feel impossible to turn anything, or anyone, down. But if you’re not careful, you can “yes” yourself into a total productivity breakdown — leaving your business worse off than if you’d simply had the courage to say “no.”

It’s Q&A Wednesday, and we’re helping a classic “yes” addict. What many of us don’t realize is that every time we say “yes” to one thing, we are — by definition — saying “no” to something else. That can only lead to one conclusion: a great entrepreneur has priorities, not an endless To-Do list.

Learn how to support and impress the people who rely on you, without burning yourself out. Understand how doing less can create more opportunities. Tune in, and see how tackling fewer things empowers you to tackle them like a champ. Plus, hear our simple strategy for finally seeing the true value of your precious, limited time. Click Play!

Must-Read: Essentialism by Greg McKeown

Mastery by Robert Greene

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Marketing: should you hire out, or hire in?

It’s kind of like deciding whether to cook or call for takeout. On the one hand, you have ease, convenience, and the experience of specialists. On the other, you have a chance to create something that’s yours — something truly grounded in your own business and message. 

We’ve done both, so we know the advantages of each option.

Today, we discuss the true value of outside marketing agencies versus your own marketing staff. Which is the smarter play for you? With so many facets of marketing to consider (content, strategy, copy, etc.), building your own marketing team is no small project. But the long-term rewards can mean everything to your business.

We break down the skill sets required to truly “market” — and what we mean by “market” — as well as the specific challenges of assembling your own team. Whatever you choose, make sure it’s right for you. Click Play!

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What are you worth?

That’s the essential question of this week’s Must-Read book for entrepreneurs, Bob Burg’s The Go-Giver. It’s a book that’s simple, highly readable, digestible, and fun. But the lessons it imparts are as profound as they are practical.

Honestly, it’s a book we couldn’t wait to read and review.

Burg is a respected speaker, writer, and friend of the $100 MBA Show. The Go-Giver, in our humble opinion, should be on every entrepreneur’s shelf. It’s an easy read that packs an incredibly powerful punch, exploring 5 “laws” of business through fun, engaging narratives. 

Put simply, it’ll make you a better business person.

Learn how to gauge your true value on the market. Define yourself and your business in terms of what you can do for others, and live by that clearly defined worth. Click Play!

The Go-Giver by Bob Burg

Basecamp

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What’s a leader’s job?

As our business grows, we can find ourselves plateauing. That’s because a business founder has to make a difficult transition: at first, you’re the person responsible for everything. But ultimately, you have to let go of more and more responsibilities, handing them off so that you can focus on bigger, broader things.

And that can be hard as heck.

As CEO, refusing to let go of responsibilities will leave important things undone. Refusing to surrender your To Do list will take you away from CEO-specific priorities. If you can’t adapt to the new role that success hands you, you’ll stay exactly where you are — and that’s death for an entrepreneur.

Today, we discuss how to make the switch from “I got this” to “they got this,” and become the leader you aim to be. Omar would know; he’s learned to let our growing team take over one spinning plate after another, so he can keep his eye on the horizon.

And if he can do it, you can too. Click Play!

EasyCourse

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Before you try to sell, ask yourself: what’s the point?

All products, and all marketing, should address the pain point. It’s about being customer-centric. Customers will choose your business if they think it offers the best cure for their pain. In other words, customers ultimately don’t want the most features or the coolest look or even the best price. 

They just want the best solution to their problem.

Customers don’t care how cool we think our products are. And despite our assumptions, price is definitely not the deciding factor most of the time. All sales start with a problem, with the “pain” of needing a product that does x, y, or z. This trumps every other feature or benefit. If you keep your eye on the pain, customers will choose you.

 A pain-centric approach will help you differentiate your business and make the best argument against the competition.

Tune in, and learn how to listen to your customers, not just pitch to them. Find out what’s hurting, and offer the fix. Articulate why — every other factor aside — your offer can cross one problem off their list. Click Play!

SAAS Academy

ConvertKit

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It’s gonna happen. If you make even a modest name for yourself in business or media, your inbox will become a very crowded place. 

Potential investors, partners, and guest writers and speakers will find your email address and fire away. We all want to network, but networking strategically is tough when you have a thousand unopened cold emails from perfect strangers.

What’s an entrepreneur to do?

It’s Q&A Wednesday, and one listener is wondering exactly that. Today, we discuss how to address the million demands on your time that come popping into your inbox every day. You can remain nice, polite, and professional without sacrificing hours of your workday to exchanges with everyone who finds their way into your inbox. 

Omar would know — he used to lose a ton of time to cold emails, until he discovered the solution we’re sharing today.

Protect your time without being rude. Free yourself without missing out on genuine opportunities. Clean up that inbox with a clear conscience. Click Play!

$100 MBA Show Guest Teacher Application

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What’s the right website hosting platform for you business?

There’s no shortage of options. Recently, we pondered whether Webflow would be a better fit for certain businesses, including ours. Omar did some intense research, comparing and contrasting Webflow with WordPress, Weebly, and the rest.

The results are an in-depth lesson on what makes this platform unique, and how it might serve your business best — depending on your needs and your website design skills. 

It’s not about deciding which platform is “better” or “worse.” This episode is all about the unique features and functions of Webflow for anyone who’s interested. And no, this episode is 100%, absolutely, unequivocally not sponsored.

You may decide Webflow isn’t for you at all. Of course, there’s only one way to find out. 

Tune in, hear what Webflow has to offer, and see if (like us), you’d seriously considering switching platforms. Click Play!

Webflow

MBA1293: Product-Led Growth by Wes Bush

Weebly

WebinarNinja

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Every one of your goals depends on mastering one skill: what we normally call “focus.”

Nir Eyal thinks of it a little differently. He knows that cutting out distractions and getting in the zone is the key that unlocks all doors. But rather than “focus,” he refers to “traction” — as in, the opposite of “distraction.” 

It’s a powerful philosophy — but he explains it better than we can.

Nir is this week’s special guest teacher. After featuring his book Hooked on our Must-Read book episode, we were thrilled for the chance to have Nir come by and explain the premise of his new book, Indistractable: How to Control Your Attention and Choose Your Life. 

Today, Nir offers his 4 pillars of indistractability, the key strategies for cutting the “dis” and getting some traction. In an era of endless “pings, dings, and other things,” indistractability may be the most crucial skill in an entrepreneur’s set. 

Make yourself more focused, more efficient, and more valuable. Get business handled, and protect your free time while you’re at it! Click Play!

MBA597: Must-Read: Hooked by Nir Eyal

Indistractable by Nir Eyal+Supplemental Workbook

Free Schedule Maker

Forest App

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Who wins in business: the jack of all trades, or the master of one?

It’s one of the most important questions an entrepreneur can ask about their business. Should your product be defined by versatility, mass appeal, and all-around utility? Or is it best to make your product uniquely, unbeatably awesome at solving one particular problem? 

Should you compete with everyone at everything, or should you make it so no one can compete with you at one thing?

We’ve got a straightforward answer to this one, and lots of examples to make our case. We’ll even discuss how we chose a strategy for our own businesses, and why answering the broad vs. deep question is so fundamental to your chances of success. Learn where to put your focus, and how spread your focus should really be. Click Play!

EasyCourse

WebinarNinja

Luxury Escapes

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What makes a good developer? More importantly, how can you find one?

If you’re building an app, a website, or any other kind of digital product, your business is only as good as your devs. We know — we’ve spent the last several years building our own webinar software, including a radical top-down redesign that took some serious developer talent to pull off. 

We can’t do it ourselves, so finding that talent is one of our most important jobs.

Today, we discuss how to attract the best developers, and separate them from the rest of their over-crowded field. There’s a bazillion of them out there, and it can be tough for non-devs to evaluate their ability. Fortunately, our experience has shown us what matters most.

Learn what skills and abilities are non-negotiable, the lack of which instantly eliminates applicants from your search. Learn what attributes make a dev most likely to move your project forward. Learn how to interview, test, and hire the true keepers. Click Play!

WebinarNinja

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If your content isn’t marketing, you’re not content marketing. 

Blogs are fun to write, and valuable for your audience. But if they aren’t converting, they’re worth bupkus to your business. Today, we discuss how to move past the “spray and pray” method of throwing content into the wind, hoping for results. It’s time to start tracking, start measuring, and start using your blog to make progress.

Of course, that takes a little know-how.

It’s not enough to be a good blogger. You’ve got to get a handle on tracking content performance, lead attribution, and conversion rates. You’ve got to be able to reverse-connect the dots — from sales to traffic, and from traffic to content. Otherwise, you have no idea if your blog is worth the time it takes to write.

Learn how to measure your blog’s performance, with or without helpful CRM software. Find out if your words are generating leads, and sales. Click Play!

Dev Basu

Google Data Studio

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We all want to move our business forward. But true success means reaching a point where your business moves itself forward.

That’s momentum, and that’s the topic of today’s episode. At some point, you need to stop pushing the boulder uphill, and get over the hump. There’s a way of working that encourages this — a strategy that’s built for momentum, not just progress.

You just have to change your routine.

Today, we discuss how to revamp your approach, and schedule your workday in a way that maximizes momentum. A little discipline can go a long way towards making your results equal more than the sum of your efforts. It’s about focus, it’s about motivation, and it’s about time management. But most of all, it’s about creating self-propulsion for your company.

Your work can work better, and finally get the ball of your business rolling in a big way. Click Play!

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How do people make it in business? Every once in a while, a successful entrepreneur writes a book that helps answer that question.

Explosive Growth has a title that sounds like it’s a bit much, but the content lives up to it. Clif Lerner is a startup founder who’s had his share of failures (and then some), but took each setback as a lesson in how to do better on the next try. 

Now, his app has over 100 million active users, and his lessons are worth hearing.

This is the best kind of business book: an entertaining personal narrative with practical applications. It’s the story of an entrepreneur who didn’t stumble into success, but turned things around when things looked their worst. 

In this case, Growth doesn’t just refer to the shrewd strategies Lerner used to acquire more and more customers. It refers to taking your lumps, learning from your failures, and improving as a business person. That’s a lesson we could all use. Click Play!

Explosive Growth by Cliff Lerner

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Most people think of podcasting as more of a B2C thing, reaching out to a wide audience of consumers to establish your reputation. 

But we’ve got a secret: podcasts are incredible marketing tools for B2B sales, too!

Selling to other businesses is all about relationships and networking. As it turns out, hosting a popular podcast creates a ton of networking opportunities, as you can leverage the value of your own audience and offer it to other business leaders. With a good podcast, you don’t just cement your reputation among consumers — you make a name for yourself with other entrepreneurs.

Today, we discuss how podcasting has supercharged our networking, and how you can use your podcast to navigate your own business community. Plus, we offer tips on how to get started if you’re new to the podcasting game. Click Play!

EasyCourse

Audacity

$100 MBA Show Archives

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Thinking about offering a free version of your service? Do the math first.

A free plan for your recurring payment/subscription model can be an incredible marketing and sales tool. Just ask Google: the free service can haul potential paying customers in by the bazillions. 

But it only works if the freebies convert. 

Every day, your free version costs you money — so there has to be an appropriate ROI. We’ve spent some time discussing the issue with Patrick Campbell of Profitwell. His insights had a direct impact on our choice not to create a free version of our own software, WebinarNinja. 

That said, the free plan model can work beautifully for the right kinds of services. 

Today, we discuss how to make this strategy work, what situations it’s perfect for, and why it’s not for everyone. With examples of the types of businesses it can help, you can decide if a free plan is right for you. Click Play!

Profitwell

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