The Home Service Expert Podcast

Lorne Sederoff is the Director of Channel Development under the Google Local Services team at SearchKings. Working closely with industry coaches, agencies, associations, and manufacturers, he develops efficient digital marketing programs for professional and home service businesses, while staying up to date and a step ahead of any changes to the Google program to give clients a competitive advantage.

In this episode, we talked about local service ads, Google Local Services, SEO, SEM, digital marketing, lead generation...

Mary Kelly is a motivational leadership speaker, business consultant, and author of 13 books about business and economics. She helps businesses improve profit growth through training and coaching. She has been quoted in the Wall Street Journal, Money Magazine, and various other media outlets. Some of her specialties include human resources and logistics - skills honed by 21 years of active duty in the Navy.

In this episode, we talked about leadership, economic development, marketing strategies and communications, motivational speaking, management and executive coaching...

Cody Butler is the author of Got Attitude, The Definitive Guide To Generating Consulting Clients, and The 90-Day Marketing Plan. He is an expert on lead generation and marketing automation, and among the top educators in Business Growth and Marketing Strategy. Named "The World's Leading Lead Generation Expert" by Business Innovators Magazine, he has helped over 5000 businesses, from billion-dollar corporations to celebrity marketers and sporting stars, in instantly impacting revenue growth. To date, he has founded multiple training organizations and numerous 7-figure businesses.

In this episode, we talked about business marketing, direct response, social media marketing, copywriting, business development, personal development...

Austin Clark is the owner of the Arizona branch of Moxie Pest Control, a pest control and exterminator company that has grown through both acquisitions and organic growth over the years. With his years of experience in the industry, Austin has broadened his expertise in running, expanding, and acquiring businesses.

In this episode, we talked about acquisitions, pest control, maintenance, operations, recurring revenue...

Kelly Schols is a financial and accountability coach, speaker, and success mentor. The president of Kelly Schols Inc., he is also the author of Never By The Book and the host of the podcast of the same name. After becoming a debt-free millionaire by the age of 40, he developed a passion for teaching others his simple and straightforward message of financial freedom through countless workshops across the country.

In this episode, we talked about leadership, coaching, finance, accountability...

Chad Peterman is the host of the Can't Stop the Growth Podcast. He is the president of Peterman Heating, Cooling, and Plumbing Inc., a family-owned, full-service HVAC & Plumbing company mainly focused on residential service, installation & repair, located in Indiana. The business has 130 employees, and did $21 million in sales in 2019. It was recognized as the 2019 Residential Contractor of the Year by Plumbing & Mechanical.

In this episode, we talked about HVAC, plumbing, management, real estate, property management...

Chris Hunter is the founder of Hunter Super Techs and Go Time Success Group. He is also the Director of Customer Relations with ServiceTitan. Over the last two decades, he has delivered quality service and leadership in his industry, earning him over 3500+ positive online reviews and a plethora of awards and recognition. These include the Tom McCart Consultant of the Year Award, Nationally Recognized Contractor of the Year in 2016 by ACHR, and the Ron Smith Industry Trailblazer Award. In this episode, we talked about HVAC, entrepreneurship, leadership, customer service, team building, strategic planning...

Mike Dahlke is a serial entrepreneur, business coach, investor, and turnaround specialist. After leaving the financial world in 2011, he jumped into entrepreneurship, and now focuses on both home service companies and business turnaround situations that require strategy and capital. A featured speaker across the United States for different organizations, he built Blue Skies Services from $60,000 of revenue to over $3,000,000 in six seasons. Currently, he owns equity in over 15 businesses in 8 different states, and has completed over 10 acquisitions.

In this episode, we talked about strategic planning, leadership, mergers and acquisitions, business finance...

Lenny Gray is the CEO of D2D Millionaire and Rove Pest Control, and the author of Door-to-Door Millionaire: Secrets of Making the Sale. Since 1998, he has been in the pest control & door-to-door industries. From selling door-to-door in college to earn money for tuition, he is now the president of a multi-million-dollar company, training door-to-door sales reps with effective and profitable D2D techniques.

In this episode, we talked about door-to-door sales, team building, sales operations, marketing, entrepreneurship...

John Corcoran is the co-founder of Rise25, LLC. He runs SmartBusinessRevolution.com, and has been publishing the Smart Business Revolution podcast since 2012. A writer for Forbes, Lifehacker, The Huffington Post, Business Insider, Art of Manliness, Entrepreneur and many more, he landed a job as a Writer in the Clinton White House, without having any insider connections.

In this episode, we talked about entrepreneurship, networking, blogging, small business, business strategy, mediation, civil litigation...

Danny Kerr is the managing partner of Breakthrough Academy, a company that works with over 300 contractors across the continent, managing nearly a billion dollars' worth of revenue. An expert on recruitment, leadership, and company culture, he continues to push boundaries and create his own success in life, while helping other entrepreneurs do the same.

In this episode, we talked about hiring, systems, productivity...

Jim Packard is the author of Consistency is The New Currency, and has built several successful businesses, including one with roughly 16,000 representatives and 40,000 customers. A Dale Carnegie Instructor and a certified trainer for both the John Maxwell Leadership Team and the Kaufmann Center for Entrepreneurship, he shepherded various inventions through development, and has also appeared on QVC over 25 times.

George Campbell is the author of The Consistency Chain for Network Marketing. From a decade-long, award-winning career in standup comedy, he ventured into professional speaking, a career he has pursued for more than 20 years. He has educated and entertained tens of thousands of people at hundreds of events, and was even inducted into the NSA "Speakers Hall of Fame" in 2002. He has appeared on 60 Minutes, and was interviewed for a cover article in the LA Times.

In this episode, we talked about leadership development, entrepreneurship & business strategy, relationship management, personal development...

Rick Cesari specializes in direct response strategies and video marketing. A direct-to-consumer marketing consultant with over two decades of professional experience, he has used these techniques to help build iconic brands such as The Juiceman, Sonicare, The George Foreman Grill, OxiClean, and GoPro, and grow companies from start-ups to over a billion dollars in sales.

In this episode, we talked about direct response marketing and television marketing, strategic marketing plans, branding, video production...

Al Levi is the author of The 7-Power Contractor and co-author of The Home Service Millionaire. A former contractor who worked for 25 years in every aspect of his family's Long Island-based HVAC/plumbing business, Al has been rated as one of the 25 most influential contractors in the United States by Plumbing & Mechanical Magazine. He now helps other contractors learn how to run their businesses with less stress and more success through consultations, workshops, and webinars.

In this episode, we talked about business systems, operations, staffing, sales and marketing...

Stephen King is one of the top thought leaders in the accounting industry. He is the President & CEO of GrowthForce, one of the nation's largest cloud-based accounting services, and has a life-long commitment to giving back to the community through charitable causes. His eBooks and blog provide insights on management accounting, business strategy, and finance to small businesses and nonprofits, the latter being his largest client sector. When not immersed in helping clients grow, he serves as a role model to his company for proper work-life balance.

In this episode, we talked about managerial finance, financial reporting, business strategy, entrepreneurship, accounting, management services...

David Giannetto is the Chief Executive Officer of WorkWave, and the author of 3 books: Big Social Mobile, The Performance Power Grid, and The Decoy Artist. He has spent almost two decades leading and managing international organizations focused on the deployment and usage of enterprise-level technology, across a wide range of service-oriented industries. A frequent writer for national magazines, he also shares his expertise to various audiences as a keynote speaker.

In this episode, we talked about management consulting, strategy, business intelligence, technology, business operations...

Michelle Myers is the founder and CEO of Pink Callers, a team of virtual assistants providing remote customer service for business owners seeking to automate their daily tasks. When she's not busy ensuring that her company provides great service and inspires great reviews for their clients, Michelle works with other home service support businesses on an initiative called the Safe Distance Service Association, which is a free member association for home service businesses utilizing safe distance practices for their customers.

In this episode, we talked about business development, entrepreneurship, customer service, team building, social media, automation...

John Akhoian is the founder of Rooter Hero, a plumbing and rooter service company with 14 locations across California and Arizona. Initially widening the reach of his business through old-fashioned marketing techniques, John now utilizes various media platforms to reach a broader audience and increase brand awareness. Before establishing Rooter Hero, he owned and operated a home service franchise for over two decades. He is also the author of three books: Creating 99 Millionaires, The Secret to Real Wealth, and Values First: Principle Driven Leadership.

In this episode, we talked about negotiation, business planning, coaching, team building, mergers & acquisitions, customer service...

Matt Michel is an internationally recognized, highly acclaimed motivational and informational speaker. He is the founder of Service Nation Inc., which operates the Service Roundtable, the world's largest contractor alliance. Matt was the 35th and youngest person inducted into the Contracting Business Hall of Fame, and was named one of the 22 most influential people in the history of the residential HVAC/R industry by Contracting Business Magazine.

In this episode, we talked about strategic planning, marketing strategy, entrepreneurship...

Mark C. Winters is the co-author of the bestselling book Rocket Fuel. A CEO with more than 25 years of entrepreneurial leadership experience, Mark has worked with everyone from multi-billion dollar global enterprises to raw startups in their earliest stages. This frequent keynote speaker and Certified EOS Implementer has delivered over 500 full-day EOS workshops with companies across the United States. He has received numerous awards and recognition through his career, including being a Tech Titan finalist as an emerging company CEO, the Rookie of the Year and Chair Excellence distinctions from Vistage International, and a spot on the "40 Under Forty" list by the Business Journal in both Milwaukee and Dallas.

In this episode, we talked about entrepreneurial leadership, performance optimization, executive coaching, strategic planning, small business, EOS implementations...

Jay Abraham is one of the world's top marketing strategists and business innovators. Jay is the founder and CEO of The Abraham Group, Inc., and has been a coach and mentor to over 400 experts, including some of the biggest names in various industries. He has spent over three decades solving problems and increasing the bottom lines of more than 10,000 clients from a thousand industries and over 7,200 sub-industries worldwide.

In this episode, we talked about marketing strategy, marketing consulting, entrepreneurship, business development, copywriting...

Curt Kempton helps service companies in fine-tuning their quoting process with his service quoting software, Responsibid. As the founder and CEO of Symphosize LLC, Curt has provided invaluable assistance to businesses in closing higher-quality jobs at better rates. He has been working full-time on his passion—helping entrepreneurs achieve major goals by crafting systems best suited to their business' DNA—ever since he sold his window service company back in 2014.

In this episode, we talked about customer service, small business, sales, systems...

Randy Stanbury is the author of The Small Business Freedom Formula. He is the founder of Service Freight Systems, a business he started at 23 years old in 1995. He has since grown it into a multi-million-dollar company, which he later sold—a true success story of a business that was essentially founded in a bedroom in his parents' house. Nowadays, he gives business advice to stressed-out entrepreneurs in the Ontario area to help them take back control of their contracting business, achieve massive revenue growth, and enjoy a life with more freedom.

In this episode, we talked about coaching, leadership, entrepreneurship, strategy...

Paul Maskill is the host of the Business Owners Freedom Formula Podcast. He is a true-blue entrepreneur with years of experience in owning and running companies. He also successfully sold his last company. Building a $500,000 service business while putting it on auto-pilot and keeping his freedom—a feat that not many entrepreneurs can claim—is among Paul's career highlights.

In this episode, we talked about finance, management, entrepreneurship, small business survivability...

Chris Yano is the CEO of RYNO Strategic Solutions, a digital marketing company focused on the home services industry, as well as the host of the "To The Point" Podcast. A former race car driver, he has done countless keynotes, breakouts and webinars on best practices in digital marketing for companies in the home services space.

In this episode, we talked about entrepreneurship, internet marketing, search engine optimization, account management...

Joe Crisara is called America's Service Sales Coach, and is a world-wide sales educator and entrepreneur. He combines 40 years of contracting experience with strong expertise in performing "Pure Motive Service." He co-developed a sales educational firm and website for HVAC, plumbing and electrical service contractors, www.ContractorSelling.com, that helps thousands of owners, managers, service techs and sales people in the HVAC, plumbing and electrical contracting business create high revenue and personal income by understanding and utilizing the principles of persuasion, selling, presentation and closing.

In this episode, we talked about sales, coaching, customer service...

Gino Wickman is the author of Traction: Get A Grip On Your Business and Get A Grip: An Entrepreneurial Fable . . . Your Journey to Get Real, Get Simple, and Get Results. He is the founder of EOS Worldwide, a leadership team development company based in Livonia, Michigan aimed at the small business and entrepreneurial community. He developed the Entrepreneurial Operating System (EOS), a practical method with tools that are used by almost 100,000 companies worldwide. In the past two decades, he has personally delivered over 1,900 full-day sessions with over 135 companies.

In this episode, we talked about entrepreneurship, systems, business growth...

Joseph Sheehan is the owner of Colony Pest Management, Inc. and the co-host of the Colony Confidential podcast. In 2003, after working for his father Ed's company—a part-time position he held since he was five years old—he established Colony. Since then it has grown to $2.5 million in yearly sales by providing essential pest management services all over the New York Tri State area.

In this episode, we talked about pest control, customer service, team building, strategic planning, small business, environmental awareness...

Dustin Kaehr is a leadership and business coach at R/I Solutions, and has over 20 years of experience working with large and small organizations throughout North America, helping them with leadership challenges, operational management, and employee/customer engagement. He is the author of two books, "Retail is…50 Thoughts, Ideas, and Conversations to Make Your Business Better" and "Dear Boys…The Letter Every Son Needs From His Father".

In this episode, we talked about leadership, account management, business coaching, retail...

Jason Buehler is the owner and founder of Buehler Air Conditioning, a Florida-based company. Across two decades of heating and cooling experience within the Jacksonville Beach community, Jason has serviced more than 5,000 customers. He has an extensive knowledge of HVAC, coupled with integrity and professional training.

In this episode, we talked about HVAC, customer relationships, energy efficiency, green building...

Meridith Elliot Powell is an award-winning author, a public speaker, and a business strategist. She travels approximately 300 days a year for speaking engagements and hosts her own podcast, providing valuable business insights to entrepreneurs based on years of industry expertise and experience. She has been cited as one of the top 15 Business Growth experts to watch by Currency Fair.

In this episode, we talked about leadership, business development, sales, marketing, consulting...

Brian Hong has been an SEO and Digital Marketing Expert for over 15 years, and has worked on over a thousand websites to date. As the head of Infintech Designs, he supports small and large businesses alike in maximizing their online reach, improving their exposure, and increasing their sales.

In this episode, we talked about design, marketing, advertising, SEO & digital marketing...

Scott Harkey is the co-founder and managing partner of OH Partners, one of the fastest-growing independent advertising agencies in the United States. Crowned by the American Advertising Federation of Phoenix as its Ad Person of the Year in 2018, Scott is a member of the 4A's Business Council. He is also on the Arizona Republic's "35 under 35 Entrepreneurs" and the Phoenix Business Journal's "40 under 40" lists.

In this episode, we talked about advertising, marketing strategy, media buying...

Mark Hunter is the bestselling author of High Profit Prospecting and A Mind for Sales. Well-versed in the various areas of sales—from prospecting to maximizing price—Mark utilizes over three decades' worth of sales leadership experience to help salespeople get into the right mindset and sell more effectively. As a true expert in the field, Mark has been recognized as one of the "Top 50 Most Influential Sales and Marketing Leaders in the World."

In this episode, we talked about sales process strategy, sales management, prospecting, maximizing price...

Tom Howard is ServiceTitan's vice president of customer service and the co-founder of Blue Collar Profits. An experienced home service entrepreneur and consultant, Tom owns multiple residential and commercial service companies in California, including a pest control company and an engineering company.

In this episode, we talked about business forecasting and planning, marketing strategy, lean management, business management training...

Meaghan Likes is the founder of Bookkeeping Academy Online and owner of Likes Accounting. She uses her years of expertise and experience in helping small business owners do their bookkeeping correctly. An entrepreneur with five businesses in Northern California, Meaghan is a prominent figure in the window cleaning industry, and is the third fastest female window cleaner in the world. An active philanthropist since 2004, Meaghan devotes a considerable amount of her time to volunteering and traveling around the world for various charitable and caregiving advocacies.

In this episode, we talked about accounting, payroll, bookkeeping, tax prep consulting...

Joshua Latimer is the CEO at SendJim, and the founder of RadiusBomb.com and Automate Grow Sell. Years after taking the brave step of building his own business from the ground up, Joshua takes his efficient, optimism-fueled approach to entrepreneurship and helps small business owners worldwide in understanding how to use business systems and automation to achieve success.

In this episode, we talked about systems, customer service, relationship marketing...

Jack Huntress spent the bulk of his career in environmental sciences. He co-founded PARCEL, a property due diligence reporting company, which gave him great insight into real estate and property management. He also established HomeBinder, an electronic records management system that leverages home inspectors to deliver property specific alerts, ongoing support, and recommendations to new homeowners to reduce headaches.

In this episode, we talked about environmental science, strategic partnerships, entrepreneurship, business development...

Four world-class marketing experts discussed how home service businesses can approach their marketing to not only survive but also thrive during these challenging times.

Lorne Sederoff is the director of channel development at Search Kings. He is a certified expert at anything and everything there is to do about Google for marketing and lead generation, from its algorithms to its features.

Dennis Yu is a world-renowned expert and speaker on Facebook marketing. He is the founder and CEO of BlitzMetrics, a social media analytics firm in Portland that provides clients such as MTV, Nickelodeon, and Dominos Pizza with analytics and strategy.

Brian Slutsky is the owner and founder of ThinkTank Media & Marketing. He is a seasoned media and marketing specialist who, with decades of industry experience, provides clients with strategic planning, inspirational creative and measurable results.

Allan Dib is the bestselling author of "The 1-Page Marketing Plan." A seasoned entrepreneur, he reaches out and works with people across the globe as a business coach and consultant, applying years of experience in helping businesses grow with technology and strategic action.

In this episode, we talked about marketing strategy, customer relationships, digital marketing...

Jeff Dudan is a published author, speaker, and servant leader. He is the Franchise Executive for Dudan Partners, a franchise development consulting company that specializes in helping entrepreneurs build sustainable businesses and franchise systems. He is also the founder and former CEO of AdvantaClean, which started out as a student housing painting business, but evolved into a cleanup company when a natural disaster in South Florida presented the business with an opportunity to embrace a greater purpose.

In this episode, we talked about business development, franchising, strategic planning and coaching...

Adam Cronenberg has had over a decade's worth of professional experience in various industries, with a specific focus on relationship management, process optimization, and negotiation. As A1 Garage Door Service's COO, he has played a critical role in shaping the business's success and growing it from the ground up.

In this episode, we talked about consultative selling, relationship management, prospect contract negotiation, closing the deal...

Dan Antonelli is the president and chief creative officer of New Jersey advertising agency KickCharge Creative, a company that specializes in helping brands redefine themselves and stand out in all the right ways. He is an expert in graphic design and brand marketing who has worked on nearly 400 HVAC brands throughout his journey as an artist, which started when he was just 14 years old. He is also the author of Building a Big Small Business Brand, a critically acclaimed playbook for anything and everything about branding.

In this episode, we talked about branding, SEO, marketing, disruption, design...

Marcus Sheridan is the founder and president of one of the country's most successful digital sales and marketing agencies, The Sales Lion, which just merged with IMPACT in 2018. A keynote speaker who delivers talks and inspirational speeches worldwide, Marcus was named one of 20 "Speakers You Don't Want to Miss" by Forbes in 2017. He is also the author of the hit book "They Ask, You Answer," Mashable's "#1 Marketing Book" to read in 2017, and one of Forbes' "11 Marketing Books Every CMO Should Read."

In this episode, we talked about content marketing, SEO, marketing strategy...

Al Levi is considered a guru when it comes to small business and organizations. A master at making manuals, he is the bestselling author of The Seven Power Contractor.

Gianni de Cara is the man behind the scenes on the Home Service Millionaire podcast. He runs his own business all the way from Italy.

Joe Crisara is a sales trainer who helps companies understand how to close more deals, make more money and improve their business growth

Josh Latimer is the brains behind AutomateGrowSell, an online trading platform that caters to numerous small local, service-based businesses.

In this episode, we talked about the coronavirus, business continuity, crisis management, spotting opportunities, customer relationships...

Brigham Dickinson is the president and founder of Power Selling Pros, a leading coaching and training firm dedicated to handling phone calls for home service companies. His extensive experience in business growth, call handler training, and customer service has earned him the moniker "The Call Center Guru." He is also the author of two highly successful books on entrepreneurial success: Pattern For Excellence and Patterned After Excellence.

In this episode, we talked about customer engagement, technician training, entrepreneurship...

Frederik Hermann is the Sr. Director of Marketing & Growth at BirdEye, an online reputation management system that helps businesses utilize the power of online reviews to attract new customers. He works with external agencies, develops data-driven growth marketing initiatives, supervises product development and brand building, and provides complex business analyses.

Harry Hawk is BirdEye's Digital Advertising Manager. He has extensive experience in helping clients who are into robotics, marketing technology, logistics, retail, baking, accounting and event marketing grow and connect with their customers.

In this episode, we talked about relationship marketing (paid social), online reputation, coaching...

Dennis Yu is the founder and CEO of BlitzMetrics, a social media analytics firm in Portland that provides clients such as MTV, Nickelodeon, and Dominos Pizza with analytics and strategy. A world-renowned expert and speaker on Facebook marketing, Dennis has been featured in various publications such as The Wall Street Journal, the New York Times, Fox News, and CBS Evening News. He is also a contributor for Adweek, Social Media Examiner, and Social Media Club.

Mark Wagner is the Director of Engineering at BlitzMetrics. Mark has worked on analytics and infrastructure projects for companies such as Nike and Viacom. He is deeply involved in training for digital marketing agencies and local service businesses, and has been a speaker at numerous events and organizations, including the Traffic & Conversion Summit, New York Marketing Association, VendastaCon, and Trend Digital.

In this episode, we talked about business systems, digital marketing, remarketing, branding...

Davis Nguyen is the founder of My Consulting Offer, an institution that provides invaluable assistance to over 400 people when it comes to getting started in management consulting. He has headed a collection of people from engineering, marketing, and production. One of his most remarkable achievements was when he helped a biotech company identify over 100 million dollars' worth of cost saving opportunities.

In this episode, we talked about time management, public speaking, leadership marketing...

Ken Goodrich is the President and CEO of Goettl Air Conditioning, and a renowned expert in the field of negotiations, mergers, and operations development. With over three decades of experience in HVAC, plumbing, and contracting business acquisitions and development, Ken's specialty is in building up businesses by forming growth-oriented teams with excellent leaders and the right priorities. Throughout his career, he has established and sold eight successful companies. He is also a bestselling author, and a member of various local and national trade organizations.

In this episode, we talked about Customer Database, Marketing, Pricing...