The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

Today we’re going to talk about improving the customer experience with remote video support.

To help me discuss this topic, I’d like to welcome Rama Sreenivasan, CEO and Co-Founder at Blitzz.

RESOURCES

Blitzz website: https://www.blitzz.co 

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about the relationship between human empathy and conversation AI, and how those two can work together to help both customers and brands by improving the customer experience.

To help me discuss this topic, I’d like to welcome Josh Feast, CEO and Co-Founder at Cogito Corporation.

RESOURCES

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about how creativity and technology drive standout customer engagement.

Recently WARC and Braze released a report entitled: The invisible enabler: Unlocking the Creative Potential of Technology. We’re going to talk about a few of the ideas in that white paper that covers why brands should audit their available tech and data, how they should prioritze creative investment in key areas of the omnichannel journey, and why it is advisable to put in place a first-party data strategy. 

To help me discuss this topic, I’d like to welcome Mariam Asmar, VP Strategic Consulting at Braze.

RESOURCES

Braze website: https://www.braze.com

WARC and Braze report: https://www.braze.com/resources/articles/new-report-from-warc-and-braze-reveals-how-major-brands-are-successfully-unlocking-the-creative-potential-of-technology

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about building infrastructure at scale while keeping in mind the people, processes, and platforms involved, and how this translates to an improvement in the customer experience.

To help me discuss this topic, I’d like to welcome Deepak Giridharagopal, CTO at Puppet by Perforce.

RESOURCES

Puppet's 2023 State of DevOps Report: Platform Engineering Edition: https://www.puppet.com/resources/state-of-platform-engineering

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about mental wellness at work, and how to teach and learn well on the job.

To help me discuss these topics, I’d like to welcome Josh Birk, Senior Director, Developer Evangelism at Salesforce, also known as the “Godfather of Trailhead” and the host of the Salesforce Developer podcast.

RESOURCES

Salesforce Developers Podcast: https://developer.salesforce.com/podcast/

The Pool at Nowhere Keynote: https://www.youtube.com/watch?v=PkXefNpFbOA

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about the impact of human centered automation on the customer experience.

To help me discuss this topic, I’d like to welcome Charlie Newark-French, Interim CEO at Hyperscience.

RESOURCES

Hyperscience website: https://www.hyperscience.com

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about customer loyalty, retention marketing, and how doing these things well can reap huge rewards for brands as well as their customers.

To help me discuss this topic, I’d like to welcome Adam Robinson, CEO at Retention.com.

RESOURCES

Retention website: https://retention.com

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!

Hosted on Acast. See acast.com/privacy for more information.

Whether you work for a B2B or a B2C company, when you stop working every day, you are also a consumer. And because of this, our behaviors as B2B buyers and customers are shaped by the experiences we have as consumers.

Today we’re going to talk about how B2C expectations can influence B2B purchasing in a special episode brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. This will also be the first of a quarterly outlook on B2B e-commerce and what brands should be looking out for there. 

To help me discuss this topic, I’d like to welcome Carlos Manalo and Stratton Cherouny, Co-CEOs of The Office of Experience.

RESOURCES

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about learning from others and the importance of sharing stories so that both you and others can learn from your successes as well as your failures.

To help me discuss this topic, I’d like to welcome Ben Albert, Founder & CEO of Balbert Marketing.

RESOURCES

Balbert Marketing website: https://balbertmarketing.com/

REAL Business Connections website: https://realbusinessconnections.com/

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!

Hosted on Acast. See acast.com/privacy for more information.

In this special episode, brought to you by Ceres Talent, we’re going to talk about the value of the candidate experience in times where there are plenty of candidates or when there aren’t nearly enough candidates for the roles available. While some approaches may change, the candidate experience is always important.

To help me discuss this topic, I’d like to welcome Sue Keith, Corporate Vice President at Ceres Talent.

RESOURCES

Ceres Talent website: https://www.cerestalent.com

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about retail media networks, their benefits and drawbacks, and how they fit in a post-cookie first-party data world.

To help me discuss this topic, I’d like to welcome Mary Matyas, SVP and General Manager North America at MediaMath.

RESOURCES

MediaMath website: https://mediamath.com

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about how focusing on the processes and methods behind the work of marketing can help marketers be more effective and get better results.

To help me discuss this topic, I’d like to welcome Shafqat Islam, General Manager at Optimizely.

RESOURCES

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!

Hosted on Acast. See acast.com/privacy for more information.

As any marketer knows, it’s not enough to just have a good looking website. You need one that performs. It needs to provide relevant content, have the flexibility to adapt to both the brand and the customers’ needs, and it needs the speed and performance that consumers expect.

In a special episode brought to you by RDA and Sitecore, we’re going to talk about three aspects that any brand should keep in mind when implementing a digital experience platform: Personalization & Relevance, Scale & Flexibility, and Speed & Performance. 

To help me discuss this topic, I’d like to welcome Jaina Baumgartner, Director of Digital Strategy at RDA.

RESOURCES

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about modern ecommerce, and how composable platforms offer brands the ability to deliver a more unified customer experience.

To help me discuss this topic, I’d like to welcome Filippo Conforti, Founder & CEO of Commerce Layer.

RESOURCES

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!

Hosted on Acast. See acast.com/privacy for more information.

Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger business context. We call this Return on Creativity.

Today we’re going to talk about the role of public art in place and its relationship to the people who live and work in a place like Arlington County, Virginia.

To help me discuss this topic, I’d like to welcome Angela Anderson Adams, Director Arlington Public Art at Arlington Economic Development.

RESOURCES

Arlington Economic Development website: https://www.arlingtoneconomicdevelopment.com

Return on Creativity website: https://www.returnoncreativity.com

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about customer centricity as a shared goal among leaders and employees.

To help me discuss this topic, I’d like to welcome Amanda Ono, Chief Human Resources Officer at Kroll.

RESOURCES

Kroll website: https://www.kroll.com 

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about maintaining a great employee experience during tough economic times, and maintaining morale when teams are stretched thin, and often with higher expectations.

To help me discuss this topic, I’d like to welcome Anne Jacoby, Founder + CEO at The Spring Street Solutions Company.

RESOURCES

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about personalized content delivery and how it helps brands create more valuable and longer lasting customer relationships.

To help me discuss this topic, I’d like to welcome John Thomas, Chief Strategy Officer, Relay Network.

RESOURCES

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about the role of automation in the workplace, and how a hybrid work environment can provide both challenges and opportunities to a more productive and streamlined workplace.

To help me discuss this topic, I’d like to welcome Shawn Herring, Chief Marketing Officer at airSlate, a $1B+ tech unicorn and leader in eSignature + workflow automation solutions.

RESOURCES

airSlate's HR survey report: https://www.airslate.com/hr-report?utm_source=web&utm_medium=podcast&utm_campaign=agile

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!

Hosted on Acast. See acast.com/privacy for more information.

Leading customer data platform company Lytics recently released a white paper called “Life After the Third-Party Cookie” which discusses what a world post-third party cookies looks like for both marketers and their customers.

Today we’re going to talk about life beyond the era of the third-party cookie and what it means for both marketers and the customer experience and to help me discuss this topic, I’d like to welcome Jascha Kaykas-Wolff, President at Lytics.

RESOURCES

Lytics website: https://www.lytics.com 

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about successful design and the process used to get great design results.

To help me discuss this topic, I’d like to welcome Amrita Mathur, VP of Marketing at Superside.

RESOURCES

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about using prediction to improve the customer experience.

To help me discuss this topic, I’d like to welcome Andy Rossmeissl, CEO and Co-Founder of Faraday.

Resources

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!

Hosted on Acast. See acast.com/privacy for more information.

Customer Data Platforms, or CDPs, provide companies with the ability to tie their customer information from a multitude of sources and types of behaviors into a single profile that can power personalization, enhanced data governance, and enable better tracking and reporting across the customer journey.

In a special episode brought to you by RDA and Sitecore, we’re going to talk about how companies can use CDPs to successfully implement a first-party data strategy and better serve their customers and the business.

To help me discuss this topic, I’d like to welcome Jaina Baumgartner, Director of Digital Strategy at RDA.

RESOURCES

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about personalizing the customer experience to increase loyalty in a world increasingly mindful of consumer data privacy.

To help me discuss this topic, I’d like to welcome Lisa Routel, Marketing Strategy Lead, Verizon Up.

RESOURCES

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about how the people, process, and platforms of a great Employee Experience translate into a great Customer Experience.

To help me discuss this topic, I’d like to welcome Joe Berger, Area Vice President, Digital Experiences at World Wide Technology.

Resources

World Wide Technology website: https://www.wwt.com

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades.

Go to basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!

Hosted on Acast. See acast.com/privacy for more information.

There is a lot of talk these days about consumers data privacy, and with good reason. With many high profile data breaches exposing customer data, as well as a lot of uncertainty about how consumers’ data is exactly being used, there have been moves both from a regulatory perspective (such as GDPR in the EU and CCPA in the State of California) to provide greater protection for consumers and their data.

Yet, we also see that when customers have trust in a brand to use their data well, they are open to providing more information. For instance, a recent MediaMath survey showed that 74% of consumers are willing to share preferences, interests and demographic information directly with brands if that would improve their online shopping experience.

Today we’re going to talk about the importance of consumer privacy in fostering stronger relations between platforms and customers.

To help me discuss this topic, I’d like to welcome Fiona Campbell-Webster, Chief Privacy Officer at MediaMath.

Resources

MediaMath website: https://www.mediamath.com

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about applying design thinking to the customer experience in order to improve processes and delivery, and provide more customer-centric products & services.

To help me discuss this topic, I’d like to welcome Laurence Gonzalez, Vice President of Product Insights on the Global Client Experience team within the Commercial Bank (CB) at JPMorgan Chase (JPMC).

RESOURCES

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com 

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ 

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com 

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to https://www.basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about listening to customers, aligning leadership around a customer experience strategy, and connecting your CX strategy to real challenges and opportunities.

To help me discuss this topic, I’d like to welcome Karen Mangia, Best Selling Author and Vice President, Customer & Market Insights at Salesforce.

RESOURCES

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com 

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ 

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com 

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to https://www.basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about the shifting agency-client landscape and how storytelling is still key in how brands reach their customers.

To help me discuss this topic, I’d like to welcome Mark Nardone, Chief Marketing Officer at PAN Communications.

RESOURCES

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com 

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ 

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com 

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to https://www.basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about the current state of B2B ecommerce and what lies ahead for brands.

To help me discuss this topic, I’d like to welcome Rupesh Agrawal, CEO of Amla Commerce, makers of Znode, an enterprise B2B ecommerce platform and Artifi, an ecommerce product customization platform.

RESOURCES

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com 

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ 

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com 

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to https://www.basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about growing and scaling a marketing agency, and how to find the best clients in order to continue to innovate and achieve great results. To help me discuss this topic, I’d like to welcome Erik Huberman, Founder & CEO of Hawke Media.

RESOURCES

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com 

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ 

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com 

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to https://www.basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about taking agile approaches to AI and Machine Learning initiatives in order to gain the most business value. To help me discuss this topic, I’d like to welcome Luke Arrigoni, CEO & Principal Data Scientist at Arricor AI.

RESOURCES

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com 

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ 

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com 

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about combining technology and design psychology to drive business success.

To help me discuss this topic, I’d like to welcome Thomas Watkins, Principal and Founder of 3Leaf, a design collective using applied psychology and data to enhance the design of products.

RESOURCES

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com 

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ 

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com 

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about how brands manage expectations and the wellbeing of their audience and employees. To help me discuss this topic, I’d like to welcome Julius Geis, Founder and CEO of MUA.

SPECIAL 30% OFF ON MUA OFFER:

Listeners of the podcast can get a special 30% discount on MUA. Visit the show page for more detail here: https://www.gregkihlstrom.com/theagilebrandpodcast/employee-wellbeing-expectations

RESOURCES:

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about the power of direct mail in a digital age.

To help me discuss this topic, I’d like to welcome Dave Fink, CEO and Co-Founder of Postie.

RESOURCES

Postie website: https://postie.com/ 

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com 

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ 

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com 

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about defining success. To help me discuss this topic, I’d like to welcome Sheevaun Moran, President & Founder of Energetic Solutions, speaker coach, and author of multiple books.

Resources The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about starting and growing a business without outside capital, and how being customer-driven can help with this approach. To help me discuss this topic, I’d like to welcome Bryan Clayton, CEO and cofounder of GreenPal an online marketplace that connects homeowners with Local lawn care professionals.

Resources The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about scaling startups and the importance that sales has in that process. To help me discuss this topic, I’d like to welcome Paul Ruppert, CEO, Global Point View, who is the holder of 2 tech patents, and has experience scaling startups from $0 to valuations in the $Billions.

RESOURCES

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com 

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ 

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com 

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about creating an authentic personal brand that breaks through and reaches audiences. To help me discuss this topic, I’d like to welcome Jen Dalton, Founder and CEO of BrandMirror.

RESOURCES

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com 

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ 

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com 

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about the future of CDPs, and how Composable Customer Data Platforms point a way to how brands can utilize their data in a flexible and sustainable manner. ActionIQ recently put out The Enterprise Guide to Composable CDPs, which helps shed some light on this topic. To help me discuss this in more depth, I’d like to welcome Florian Delval, Director, Technical Product Marketing Manager at ActionIQ.

RESOURCES

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com 

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ 

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com 

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about fostering innovation and growth in rapidly changing times. I have with me a representative from one of the winners of the Inaugural Arlington REV Awards, which honors fast-growing innovative companies in Arlington County Virginia. Federated Wireless is a market leader in shared spectrum, making, deploying, and managing new 5G private wireless networks for a range of customers. I’d like to welcome Kurt Schaubach, Chief Technology Officer at Federated Wireless to the show.

RESOURCES

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com 

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ 

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com 

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

Hosted on Acast. See acast.com/privacy for more information.

On this show, we talk a lot about branding, marketing, and customer experience, and those are all aspects that are vital to retailers and brands of all kinds. Today, however, we’re going to talk about how warehouse and inventory strategy can make or break peak season shopping for brands and retailers. After all, today is what’s known as Black Friday which is still a critical point in the calendar for brands and retailers of all kinds.

To help me discuss this topic, I’d like to welcome Tina Williams, Vice President of Client Success at Ware2Go, a UPS Company.

RESOURCES

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com 

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ 

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com 

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about Harnessing the Power of Data to Improve the Customer Experience.

To help me discuss this topic, I’d like to welcome Kaz Ohta, CEO and Co-Founder at Treasure Data, one of the leading customer data platforms.

RESOURCES

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com 

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ 

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com 

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about the power of using analytics to improve your company and team performance. To help me discuss this topic, I’d like to welcome Steve Leeds, Vice President of business analytics for Ironwood Pharmaceuticals and author of The Analytic Detective.

RESOURCES

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com 

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ 

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com 

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

Hosted on Acast. See acast.com/privacy for more information.

According to Gainsight’s 2022 Customer Success Index, companies that reported the highest net revenue retention rates (NRR) also reported investing 10% of their revenue in their customer success and customer success operations (or CS Ops) teams - which translates to the fact that investing in customer success increases both revenue and overall value of the business.

Today we’re going to talk about Customer Success Operations and the role it plays in the current success and future growth of companies.

To help me discuss this topic, I’d like to welcome Scott Salkin, SVP and GM, Gainsight Essentials at Gainsight.

RESOURCES

Learn more about Basecamp, including a free trial here:  https://www.basecamp.com/agile 

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here:

https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A:

https://www.gk5a.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here:

https://www.teksystems.com/versionnextnow

Hosted on Acast. See acast.com/privacy for more information.

Over the last couple of years, we’ve all been in a virtual meeting and probably felt a bit lost or disengaged from the conversation. But why do virtual meetings, webinars, and conferences have to be so… boring?

Today we’re going to talk about virtual meeting fatigue and how to create more engaging experience for employees and other audiences while staying virtual.

To help me discuss this topic, I’d like to welcome Sam Kolbert-Hyle, CEO of Brandlive.

RESOURCES

Learn more about Basecamp, including a free trial here:  https://www.basecamp.com/agile 

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here:

https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A:

https://www.gk5a.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here:

https://www.teksystems.com/versionnextnow

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about creating a great post-purchase Customer Experience.

To help me discuss this topic, I’d like to welcome Irina Poddubnaia, Founder of TrackMage.

RESOURCES

Learn more about Basecamp, including a free trial here:  https://www.basecamp.com/agile 

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here:

https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A:

https://www.gk5a.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here:

https://www.teksystems.com/versionnextnow

Hosted on Acast. See acast.com/privacy for more information.

The process of creating a customer journey map can provide insights into your customers, as well as the internal teams, processes, and platforms that serve them, but it requires an understanding of how to effectively use the journey map well in order to take it from a fancy graphic into something truly beneficial to the organization.

Today we’re going to talk about how to make your customer journey maps valuable and create real-world value from them.

To help me discuss this topic, I’d like to welcome Carlos Manalo and Stratton Cherouny, Co-Founders of Office of Experience.

RESOURCES

The Agile Brand podcast website:

https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here:

https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here:

https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A:

https://www.gk5a.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here:

https://www.teksystems.com/versionnextnow

Hosted on Acast. See acast.com/privacy for more information.

While podcasting really began in the early 2000s, it has grown dramatically over the last several years. According to some recent statistics, 62% of the U.S. population Ages 12+ have listened to a podcast, with over one third (roughly 104 million people) listening regularly. And that is just in the United States!

Podcasts come in many shapes and sizes and can be an incredibly effective marketing platform for brands, influencers, and others. Today we’re going to talk about the future of podcasting with someone who has been at the center of this movement since he founded his company in 2015.

To help me discuss this topic, I’d like to welcome Josh Nielsen, Founder & CEO at Zencastr.

RESOURCES

The Agile Brand podcast website:

https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here:

https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here:

https://www.linkedin.com/company/the-agile-brand/

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The Agile Brand podcast is brought to you by TEKsystems. Learn more here:

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Today we’re going to talk about how agile brands are able to more successfully reach and adapt to customers in a continual state of change.

To help me discuss this topic, I’d like to welcome Nancie McDonnell Ruder, Founder and CEO of Noetic Consultants and author of How Senior Marketers Scale the Heights, now in its 2nd edition.

RESOURCES

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com 

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ 

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com 

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

Hosted on Acast. See acast.com/privacy for more information.