The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

Today we’re going to talk about the use of 3D in retail and beyond.

To help me discuss this topic, I’d like to welcome Beck Besecker, Co-Founder and CEO of 3D Cloud by Marxent.

RESOURCES

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

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Today we’re going to talk about how brands should evaluate and assess digital partners to help them accomplish their strategic, marketing, and technology goals.

To help me discuss this topic, I’d like to welcome Scott Liewehr, CEO of Digital Clarity Group.

RESOURCES

The Agile Brand podcast website:

https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here:

https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A:

https://www.gk5a.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here:

https://www.teksystems.com/versionnextnow

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about the role of customer data and CDPs in the organization of the future.

Tealium, which offers a leading Customer Data Platform and serves over 1,000 businesses around the world, recently released a report entitled “The Organization of the Future,” in which this relationship between customer data and delivery on the promise of true 1:1 personalized marketing in a customer-centric, data privacy-focused world.

To help me discuss this topic, I’d like to welcome Heidi Bullock, Chief Marketing Officer at Tealium.

RESOURCES

Tealium’s “The Organization of the Future” report: https://tealium.com/resource/whitepaper/organization-of-the-future-2022/

The Agile Brand podcast website:

https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here:

https://www.gregkihlstrom.com 

Get the latest news and updates on LinkedIn here:

https://www.linkedin.com/company/the-agile-brand/ 

For consulting on marketing technology, customer experience, and more visit GK5A:

https://www.gk5a.com 

The Agile Brand podcast is brought to you by TEKsystems. Learn more here:

https://www.teksystems.com/versionnextnow

Hosted on Acast. See acast.com/privacy for more information.

Brands have never had so much choice in the way that they reach their customers, but at the same time, this means that customers are flooded with branded messages on email, text, voice, mobile push notifications, and more. And more is not necessarily better.

Today we’re going to talk about breaking through the notification noise to drive real customer engagement with tangible results.

To help me discuss this topic, I’d like to welcome Mark Smith, Vice President, Digital Engagement Solutions at CSG, and former President of Kitewheel.

RESOURCES

Learn more about Basecamp, including a free trial here:  https://www.basecamp.com/agile 

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com 

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ 

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com 

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

Hosted on Acast. See acast.com/privacy for more information.

Today’s customer is on multiple devices and channels and wants a seamless experience as they interact with brands whenever, wherever, and however they want. This can provide challenges for even the most customer-centric brands, which require solutions that allow the planning, creation, delivery, management, and testing of campaigns and content across multiple channels that deliver a great customer experience.

Today we’re going to talk about Customer Experience without boundaries. I am here at Optimizely’s Opticon 2022 Conference in San Diego, and would like to welcome Justin Anovick, Chief Product Officer at Optimizely, a leading digital experience platform used by top brands that want to manage and deliver better digital experiences for their customers.

RESOURCES:

Optimizely website: https://www.optimizely.com 

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow 

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about using data to increase customer engagement.

To help me discuss this topic, I’d like to welcome James Manderson, SVP Customer Success at Braze.

RESOURCES

Learn more about Basecamp, including a free trial here:  https://www.basecamp.com/agile 

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about the power of always-on omnichannel marketing and how AI and next best action approaches can work together to create a better customer experience.

To help me discuss this topic, I’d like to welcome Shoel Perelman, VP Product, 1:1 Customer Engagement, Decisioning and AI, Pega.

RESOURCES

Learn more about Basecamp, including a free trial here:  https://www.basecamp.com/agile 

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com 

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ 

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com 

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about fintech can provide transformation in established industries that benefits customers, companies, and others.

To help me discuss this topic, I’d like to welcome Demetrius Gray, Founder and CEO of Captain.

RESOURCES

Learn more about Basecamp, including a free trial here:  https://www.basecamp.com/agile 

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about improving the retail employee experience.

To help me discuss this topic, I’d like to welcome Melissa Wong, CEO & Co-Founder at Retail Zipline.

RESOURCES

Learn more about Basecamp, including a free trial here:  https://www.basecamp.com/agile 

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The

Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about success with professional services firms, from leadership, to sales and marketing, to client relationships. To help me discuss this topic, I’d like to welcome Sean Campbell, Founder & CEO of Cascade Insights.

RESOURCES

Learn more about Basecamp, including a free trial here:  https://www.basecamp.com/agile 

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com 

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ 

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com 

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about employee engagement in a remote and hybrid world of work.. To help me discuss this topic, I’d like to welcome Alexander Embiricos, CEO and Co-founder of Remotion.

RESOURCES

To get your free Basecamp trial, go here: https://www.basecamp.com/agile

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com 

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ 

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com 

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about the importance of executive leadership in branding and marketing of successful companies. To help me discuss this topic, I’d like to welcome Bonnie Habyan, CMO at X-Caliber Capital, and author of The World According to Bess which was just released.

RESOURCES

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com 

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ 

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com 

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about the role of change agents in digital transformation. To help me discuss this topic, I’d like to welcome Adam Chen, Chief Marketing Officer at Amenity Collective.

RESOURCES

The Agile Brand podcast website:

https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here:

https://www.gregkihlstrom.com 

Get the latest news and updates on LinkedIn here:

https://www.linkedin.com/company/the-agile-brand/ 

For consulting on marketing technology, customer experience, and more visit GK5A:

https://www.gk5a.com 

The Agile Brand podcast is brought to you by TEKsystems. Learn more here:

https://www.teksystems.com/versionnextnow

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about using Artificial Intelligence to improve the Customer Experience. To help me discuss this topic, I’d like to welcome Deon Nicholas, Co-Founder and CEO, Forethought, and who previously built products and infrastructure at Facebook, Palantir, Dropbox.

RESOURCES

The Agile Brand podcast website:

https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here:

https://www.gregkihlstrom.com 

Get the latest news and updates on LinkedIn here:

https://www.linkedin.com/company/the-agile-brand/ 

For consulting on marketing technology, customer experience, and more visit GK5A:

https://www.gk5a.com 

The Agile Brand podcast is brought to you by TEKsystems. Learn more here:

https://www.teksystems.com/versionnextnow

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about creating a winning product roadmap to improve a company’s innovation success rate. To help me discuss this topic, I’d like to welcome Tony Ulwick, Founder and CEO of Strategyn.

RESOURCES

The Agile Brand podcast website:

https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here:

https://www.gregkihlstrom.com 

Get the latest news and updates on LinkedIn here:

https://www.linkedin.com/company/the-agile-brand/ 

For consulting on marketing technology, customer experience, and more visit GK5A:

https://www.gk5a.com 

The Agile Brand podcast is brought to you by TEKsystems. Learn more here:

https://www.teksystems.com/versionnextnow

Hosted on Acast. See acast.com/privacy for more information.

I’m excited to introduce part 2 of a special series about the efforts, seemingly every company is on, to modernize their business through digital transformation. This series is brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application.

RESOURCES

The Agile Brand podcast website:

https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here:

https://www.gregkihlstrom.com 

Get the latest news and updates on LinkedIn here:

https://www.linkedin.com/company/the-agile-brand/ 

For consulting on marketing technology, customer experience, and more visit GK5A:

https://www.gk5a.com 

The Agile Brand podcast is brought to you by TEKsystems. Learn more here:

https://www.teksystems.com/versionnextnow

Hosted on Acast. See acast.com/privacy for more information.

I’m excited to introduce part 1 of a special series about the efforts, seemingly every company is on, to modernize their business through digital transformation. This series is brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application.

RESOURCES

The Agile Brand podcast website:

https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here:

https://www.gregkihlstrom.com 

Get the latest news and updates on LinkedIn here:

https://www.linkedin.com/company/the-agile-brand/ 

For consulting on marketing technology, customer experience, and more visit GK5A:

https://www.gk5a.com 

The Agile Brand podcast is brought to you by TEKsystems. Learn more here:

https://www.teksystems.com/versionnextnow

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about Customer Experience and Employee Experience and how these are forever unified. For the show today, to help me discuss this topic, I’d like to welcome David Ostberg, Solutions Principal, Employee Experience at Medallia.

RESOURCES

The Agile Brand podcast website:

https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here:

https://www.gregkihlstrom.com 

Get the latest news and updates on LinkedIn here:

https://www.linkedin.com/company/the-agile-brand/ 

For consulting on marketing technology, customer experience, and more visit GK5A:

https://www.gk5a.com 

The Agile Brand podcast is brought to you by TEKsystems. Learn more here:

https://www.teksystems.com/versionnextnow

Hosted on Acast. See acast.com/privacy for more information.

The practice of Customer Experience is continually evolving, and practitioners need to adapt to these changes, incorporating new methods into existing programs while retaining valuable information over time. Today we’re going to talk about Customer Experience measurement, and the value of utilizing both new and existing measurements to better understand your customers. To help me discuss this topic, I’d like to welcome Judy Bloch, Principal CX Advisor, Medallia.

RESOURCES

The Agile Brand podcast website:

https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here:

https://www.gregkihlstrom.com 

Get the latest news and updates on LinkedIn here:

https://www.linkedin.com/company/the-agile-brand/ 

For consulting on marketing technology, customer experience, and more visit GK5A:

https://www.gk5a.com 

The Agile Brand podcast is brought to you by TEKsystems. Learn more here:

https://www.teksystems.com/versionnextnow

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about setting boundaries and expectations during the sales cycle to prevent poor performance or disappoint down the line. To help me discuss this topic, I’d like to welcome Craig Colby, President of OneStream Software.

RESOURCES

The Agile Brand podcast website:

https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here:

https://www.gregkihlstrom.com 

Get the latest news and updates on LinkedIn here:

https://www.linkedin.com/company/the-agile-brand/ 

For consulting on marketing technology, customer experience, and more visit GK5A:

https://www.gk5a.com 

The Agile Brand podcast is brought to you by TEKsystems. Learn more here:

https://www.teksystems.com/versionnextnow

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about making the most of your customer data to benefit both your customers, your employees, and business outcomes. Brands know customer data is one of their most valuable assets, but many continue to struggle to put it to good use. In fact, more than 50% of decision-makers at enterprise companies believe they’ll lose revenue due to their customer data challenges.

To help me discuss this topic, I’d thrilled to welcome Barry Padgett, CEO of Amperity, a leading enterprise customer data platform.

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Today we’re going to talk about how to be successful with an authentic influencer marketing campaign. To help me discuss this topic, I’d like to welcome Magda Houalla, Director of Marketing Strategy at Aspire.

ResourcesLearn more about Aspire: https://aspire.io/

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com 

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ 

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com 

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

Hosted on Acast. See acast.com/privacy for more information.

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Today we’re going to talk about the power of citizen data scientists, and making data science and machine learning more accessible to non-technical users with the goal of increasing the ability for greater collaboration. To help me discuss this topic, I’d like to welcome Tim Kraska, Professor at MIT and Co-Founder at Einblick.

Resources 

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com 

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ 

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com 

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

Hosted on Acast. See acast.com/privacy for more information.

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Today we’re going to talk about creating an unbeatable B2B brand that is able to adapt and grow in an increasingly competitive marketplace. To help me discuss this topic, I’d like to welcome Drew Neisser, founder of Renegade and CMO Huddles and author of The CMO’s Periodic Table, and Renegade Marketing: 12 Steps to Build Unbeatable B2B Brands.

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