Marketing Against The Grain

Great writing is an extremely important skill set to have. Here’s why.

Dickie Bush joins Kipp and Kieran to dive deep into the writing rabbit hole. Press play to learn how writing can transform your business, curation vs. creation, frameworks to build an audience through writing, how to come up with interesting ideas, and if it’a better to have influence or reach?

About Dickie Bush

Dickie Bush is a digital writer and Captain of Ship 30 for 30—a cohort-based course that has helped over 5,600 start writing online. After playing football and graduating with a degree in math from Princeton in 2018, Dickie spent 4 years working on Wall Street as a hedge fund trader but, left that job in 2022 to build, write, and create on his own. 

Check out Dickie’s work!

Ship 30 for 30 www.ship30for30.com 

Twitter https://twitter.com/dickiebush 

LinkedIn https://www.linkedin.com/in/dickiebush/ 

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Is this Google’s first existential crisis?

Kipp and Kieran dive head first into the world of search and how it’s changing dramatically. Press play to learn how AI will disrupt Google, the importance of discovery (and how it may completely change in the future), and how AI will forever change the way we search.

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Sometimes marketing is so good, it makes you lie to yourself.

Kipp and Kieran dive into the logistics of how marketing makes us lie to ourselves. Press play to learn why storytelling is CRUCIAL, what criteria make people lie to themselves, how Liver King lied to the world to make millions with great marketing, and real-life examples such as Fast Checkout, FTX, and Sam Bankman Fried.

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Google AdWord's cost per lead has increased by 91%.

Kipp and Kieran get into a heated debate over the channels and tactics you use and how they are going to evolve in 2023. Press play to learn how to think about advertising, search, and email in the future and a behind-the-scenes look at how the world of marketing is on this precipice of massive change (and how you can get ahead).

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

What can a cult leader teach an entrepreneur? It may be more than you think.

Kipp and Kieran go on a deep dive into cults and how they can teach you to build a cult brand today. We’ll go over the core principles of being a cult brand, why today is a great opportunity to build a cult brand, and a brief history of cults and how those characteristics can turn YOUR business into the next cult brand.

Links Mentioned

• The Culting of Brands by Douglas Atkin https://www.amazon.com/Culting-Brands-Turn-Customers-Believers/dp/1591840961
• Our episode on marketing Pickleball as CMOs for the day https://link.chtbl.com/DNZ6xFJR 

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Kipp and Kieran bring the heat with six AI tools that will TRANSFORM the way you work and scale you to the next level.

Press play to listen to how these tools will uplevel you and your team with the power of AI through file organization, content marketing, memorizing your online search, and more!

AI tools mentioned:

• MEM AI https://get.mem.ai/ 
• Interior AI https://interiorai.com/ 
• PepperContent https://www.peppercontent.io/
• Heyday https://heyday.xyz/
• Windsor https://www.windsor.io/
• Boomy https://boomy.com/ 

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Kipp and Kieran go behind the scenes on how to pitch your business, your strategy, and your ideas. Press play to unlock:

• How to structure problems into opportunities
• The power of simplification
• Kipp and Kieran’s personal process on how YOU can sell yourself
• Kieran’s SECRET SAUCE to pitching yourself to success

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

In tech categories, one company earns 76% of the total market cap/market capitalization in any given market category. What’s up with that?

Christopher Lochhead joins the show to talk ALL about category creation:

• what does the rise of influencers/individual brands mean for category creation
• Creating a personal brand is bull****
• Is being a content creator a real business?
• Have we monetized marketing & entrepreneurship stupidity at scale?
• Why comparison marketing is trash

About Christopher Lochhead:

3x CMO. #1 Apple business podcaster and #1 Amazon marketing author. Christopher's first book, Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets, has been called “the bible of category design” and is in the top 1% of business books.

Check out Christopher’s work!

• Twitter https://twitter.com/lochhead
• LinkedIn https://www.linkedin.com/in/christopherlochhead?original_referer=https%3A%2F%2Flochhead.com%2F
• Category Pirates blog https://www.categorypirates.com/ 

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How do you build differentiation for a commoditized product?

Kipp and Kieran get into the logistics of the Cola wars. Press play to find out:

• Focus on your audience vs. product values/features
• Comparison marketing in an undifferentiated world
• Which Cola company pioneered influencer marketing
• How to attach your brand to pop culture to create more relevancy

If you like this episode, check out our episode with Steph Smith on the future of businesses in AI! https://link.chtbl.com/YJ8gm3Jq 

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Chat GPT just became public - what does this mean for Google search?

Ben Tossell joins Kipp and Kieran to dive deep into the world of AI and the newest updates that may give Google search a run for its money. Press play to find out how AI is going to change the relationship between publishers, the logistics of Google’s monetization model, how AI will open peoples’ creativity, and more!

About Ben Tossell

Founder of Makerpad, a software that teaches anyone how to build their ideas, without writing code. Tossell sold it to Zapier in 2021 and continues to run the company within Zapier. He runs a daily AI newsletter that’s read by over 10,000 others from Google, a16z, Sequoia, Amazon, Meta, and more.

Check out Ben’s work!

Twitter https://twitter.com/bentossell 

Newsletter https://bensbites.beehiiv.com/ 

Website https://bentossell.com/ 

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Airbnb has ditched performance marketing and has gone all in on brand marketing. What are the logistics and strategy behind that?

Kipp and Kieran do a deep dive into Airbnb and the frameworks they’ve used to build their brand:

• how you can invest in your brand with measurables/unmeasurables
•  frameworks to capture/create demand
• doubling down on skills that you have and leaning into your team's strengths

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Can Bob Iger save Disney from their downward spiral?

Kipp and Kieran are back with unsolicited business advice for Bob Iger and Disney. Press play to discover what business moves have paid off for Disney, which business moves are killing Disney, and tips on how they can rise up from their downfall and make an even bigger splash.

Links mentioned:

• Kieran’s viral tiktok https://www.tiktok.com/@matgpod/video/7166969654471200046?is_copy_url=1&is_from_webapp=v1 

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

This company used its creative marketing skills to become #1 in Turkeys through this strategy. 

Kipp and Kieran are here for a thanksgiving themed episode, with major business takeaways. Press play to find out the strength in playing into nationwide events, understanding your customers’ pain points, problem-solving for those pain points, and creating genius branding.

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Where does AI fit into a marketer’s workflow? Steph Smith (Podcast Host @ a16z) joins Kipp and Kieran to dive deep into the world of AI: The importance of a clear distribution plan, if AI will work for marketing teams or individuals, and will standalone AI companies sink or swim?

About Steph Smith

Steph is a data-driven writer and growth marketer, with a passion for progressive, early-medium stage technology companies. She spearheaded the creation of the Creator Program as a Director of Marketing at HubSpot. Now, she’s a Podcast Host at a16z, the go-to place for discussions about innovation as technology changes the way we all work, live, and play.

Checkout Steph’s work!

Her Podcast https://future.com/a16z-podcast/ 

Twitter ​​https://twitter.com/stephsmithio 

Book https://doingcontentright.com/ 

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The world seems like it’s falling apart, here’s what marketers should do next.

Kipp and Kieran give you the upside on an economic downturn and how YOU can turn it into a massive opportunity. Press play to find out how a recession is a great time to build a business, less competition creates new advantages, and learn how these real companies took risks that made them LEGENDARY.

Links Mentioned:

• Rich Roll Podcast episode on trauma https://www.richroll.com/podcast/paul-conti-705/ 

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How do you create value through business content?

Kipp and Kieran are back with the 2nd part to half-baked marketing ideas - where you can take their ideas and apply them to your OWN marketing strategy. Press play to learn how to leverage partnerships that will accelerate your business, play the SEO game to your advantage, tap into your value proposition, create credibility in your products, and more.

If you haven’t listened to part 1 of Half-Baked Marketing Ideas, catch up here: https://link.chtbl.com/w8dbjtBs 

Links:

• Athletic Greens https://athleticgreens.com/en 
• Pavilion https://www.joinpavilion.com/ 

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Kipp and Kieran give you their top 5 traits to survive any economic downturn, grow from it, and reframe your mental positioning. Press play to discover how feedback is more crucial to your business than you may think, how to adopt a perseverant mentality, how iterations will transform your product, and how a focused positive mindset can go a long way in your business.

If you like this episode, check out our episode on how curiosity can make you a billionaire! https://link.chtbl.com/YhAjKg0j 

Links Mentioned:

• Medium https://medium.com/ 
• Huberman Lab Podcast https://hubermanlab.com/ 

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How do you become the premier company in your category?

Kipp and Kieran are back with another half-baked marketing ideas segment where they take real companies and give them half-baked ideas to take them to the next level. Press play to learn how to create clear distribution for your audience, build a content machine for your current and future users, understand your constraints to grow from them, and learn how you can apply these lessons to YOUR business!

Companies mentioned

• Cameo https://www.cameo.com/ 
• Riverside.fm https://riverside.fm/ 

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

New initiatives are coming to Twitter - what implications does that have on marketers? Kipp and Kieran come in hot on Twitter and how these changes will affect marketing - why the platform sucks for marketers, how it needs to improve, how to actually monetize users, and if Twitter has a future in short-form content.

Links mentioned:

• Jason Calacanis tweet https://twitter.com/Jason/status/1586897369752342528 
• Anu Atluru Twitter https://twitter.com/anuatluru 
• Greg Isenberg Twitter https://twitter.com/gregisenberg 
• Steph Smith Twitter https://twitter.com/stephsmithio 
• Christopher Lochhead Twitter https://twitter.com/lochhead 
• Sam Parr Twitter https://twitter.com/thesamparr 
• Jack Raines Twitter https://twitter.com/Jack_Raines 

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

What matters most - ideas or execution?

Sam Parr (Founder of The Hustle and Host of My First Million) sits down with Kipp and Kieran on how to become an idea generation machine - figuring out if your idea is worth millions, unraveling the fear behind the insecurity of taking risks, how to execute on your ideas, the power of simplifying things, and behind the scenes look at how Sam studies business models to create his own ideas.

About Sam Parr

He is the founder of The Hustle (acquired by HubSpot in 2021) and founder and co-host of My First Million podcast.

Links

• Sam’s Twitter https://twitter.com/thesamparr 
• Sam’s Podcast https://www.mfmpod.com/ 
• Companies House https://www.gov.uk/government/organisations/companies-house 
• Compare Tech https://www.compare-tech.com/ 
• Similar Web https://www.similarweb.com/ 
• Crunchy Roll https://www.crunchyroll.com/ 
• Tech Target https://www.techtarget.com/ 
• Web Archive https://web.archive.org/ 
• Facebook Ad Archive https://www.facebook.com/ads/library/ 
• Moat https://www.moat.com/ 
• SEMrush https://www.semrush.com/ 
• Jungle Scout https://www.junglescout.com/ 
• Glassdoor https://www.glassdoor.com/index.htm 
• Newspapers.com https://www.newspapers.com/ 

If you like this episode, check out our episode on how curiosity can make you a billionaire https://link.chtbl.com/YhAjKg0j 

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

Twitter: https://twitter.com/matgpod 

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Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Why is Taylor Swift the best marketer of all time?

In this bonus episode, Kipp and Kieran dive into the world of Taylor Swift and what makes her not only a great artist but an amazing marketer. Press play to find out how you can learn from Taylor Swift - how she connects with her target audience, knows how to build anticipation to get people talking, a consistent fan experience, fully leans into video-first, and adapting to trends.

If you like this episode, check out episode 56 on understanding Gen Z and Millennials https://link.chtbl.com/3_Hj0g-v 

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How do we find our unfair advantage if AI is going to level the playing field? Kipp and Kieran dive into the world of AI and how it’s going to COMPLETELY transform the way you run your business, how to find your unfair advantage, breakdown the key use cases of AI in business, and what this new technology will do to the future of business and marketing.

Links Mentioned:

• OpenAI https://openai.com/ 
• Lex Page https://lex.page/ 
• Prompt Base https://promptbase.com/ 
• Jasper AI https://www.jasper.ai/ 
• Moonbeam https://moonbeam.network/ 
• Copy ai https://www.copy.ai/ 
• Rytr https://rytr.me/ 

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

In today's episode, Kipp and Kieran talk about the power of building an A+ culture with a team that takes ownership. You'll also learn the difference between a manager and a leader, the importance of knowing the rules of the game AND, why you need to do exactly what your opponent thinks you're unwilling to do.

Links Mentioned:

• The Redeem Team documentary https://www.netflix.com/title/81452996 
• Rewatchable podcast https://www.theringer.com/the-rewatchables 

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

What’s the fastest-growing sport you’ve never heard of? Kipp and Kieran become CMO of the day for the Major League Pickleball and how they will market the sport to success. Press play to find out how Pickleball can use its unfair advantage, build awareness for an unknown category, lean into other audiences to build your own, and more.

If you have a company that you’d like us to be CMO for the day in the future, leave us a review on Apple Podcasts or hit us up on Twitter and we may be your next CMO of the day.

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Should all marketing teams look alike? Kipp and Kieran get into a heated debate around team structures and why it’s so crucial to your success, the guardrails of team design, real-life company examples of teams who are killing it, the core principles around team design, and actionable strategies that will lead your team to success.

We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed https://twitter.com/matgpod 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Millennials and Gen Z don’t trust analysts. And why does it matter? Kipp and Kieran tap into the younger generations as they become key buyers to understand the obsession with user-generated content, the new world of search discoverability, earning your audience’s trust (can’t buy it anymore), and how the power of storytelling can save your brand.

Links:

• Amjad Masad’s tweet https://twitter.com/amasad/status/1577675058956234752 
• Gen Z’s favorite brands survey https://morningconsult.com/gen-z-favorite-brands-2022/ 

We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed https://twitter.com/matgpod 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How do you choose the right strategy and execute it to create REAL business growth? Kipp and Kieran go head to head on a given channel and must prove their case for building a viral strategy, creating crisp differentiation in product marketing, is event marketing worth it? and more!

We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed https://twitter.com/matgpod 

If you like this episode, check out our episode on how to become a brand tastemaker https://link.chtbl.com/wv16WmQ1 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How can curiosity make you a billionaire? Kipp and Kieran dive into the world of curiosity and how it actually pays big bucks to be curious, the importance of domain expertise > management skills, real-life examples of people who turned their curiosity into billion-dollar businesses, and capitalizing on trends.

We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed https://twitter.com/matgpod 

If you like this episode, check out our episode on how 2x2s can transform your business https://link.chtbl.com/bp45OmT5 

Links Mentioned:

• Mr. Beast on My First Million https://www.mfmpod.com/mrbeast-i-obsess-every-second-of-every-day-until-i-have-a-mental-breakdown-with-hasan-minhaj/ 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

What’s brand taste and why is it so important? Kipp and Kieran dive deep into the world of brand taste using tangible examples of real-life brands that used emerging technology to align with their target audience, how to capture consumer excitement, how to be a front runner on trends, partnering with adjacent brands to raise your cultural impact, and more!

Links Mentioned:

• Degenerate Apes https://www.degenape.academy/
• Blank Soles https://www.blanksoles.com/ 
• Chipotle’s Proof of Steak campaign https://twitter.com/chipotletweets/status/1574813978848595972 

We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed https://twitter.com/matgpod 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How do you grow a podcast from 0-70k monthly downloads in 6 months? Kipp and Kieran take YOU behind the scenes of what works and what doesn’t when growing a podcast - how we found an unfair advantage to grow, what you need to do to launch your own podcast, and how we’re improving our next strategy.

Shoutout to Akseli and PRPro1286 for their reviews/questions! Do YOU want to be the next featured listener? Leave a review on Apple Podcasts and we may feature you next.

We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed https://twitter.com/matgpod 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

What the heck is a framework and how will it change your life? Kipp and Kieran give you 3 crucial frameworks that YOU can use as your playbook to grow your business - on how to get aligned with your team, how you can go to market, and how to hire and build your team for success.

Links mentioned:

• Spotify’s framework https://blog.crisp.se/2016/06/08/henrikkniberg/spotify-rhythm
• Brian’s 4 growth frameworks https://www.reforge.com/the-road-to-100m
• Article by Julia Stiglitz https://medium.com/gsv-ventures/a-startup-hiring-framework-f451fdd8f6d9 

If you like this episode, be sure to check out our related episodes (perfect for your next binge-listen):

EP 47 on 10 First Principles That Will Change Your Business & Life https://link.chtbl.com/-XYDzcSa 

We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed https://twitter.com/matgpod 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How can you use your budget to become a top player in your category? Kipp and Kieran dive into how you can do marketing across a different range of budgets ($1k-$10m), the best marketing strategy for under $5, what you need to continue to perfect at every stage, when to invest in your content, and more!

Links Mentioned:

• Tribe Scaler https://tribescaler.com/ 
• Runway https://runwayml.com/ 
• Ship30for30 https://www.ship30for30.com/ 

We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed ➡️ https://twitter.com/matgpod 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

What’s the difference between an audience vs. a community? Greg Isenberg (Co-Founder/CEO at Late Checkout) joins the show to discuss what a community-based product is, why community is a better business model, real companies who utilize token technology to build loyalty, and more!

Who is Greg Isenberg?

Greg Isenberg is the Co-Founder of Late Checkout, a web3 and community product studio and agency that designs, creates, and acquires internet communities. Besides building internet communities, he is also a growth advisor at TikTok and a venture partner at Indicator Ventures, a tech venture fund. Previously, Greg was the Head of Product Strategy at WeWork, the founder/CEO of Islands, a messaging/community app acquired by WeWork, and the Founder/CEO of 5by, a leading video discovery app acquired by StumbleUpon. He helps build marketing and web3 strategies, communities, and technology products for brands like TikTok, FedEx, NASCAR, TechCrunch, and WordPress.

Check out Greg’s work!

• Late Checkout https://latecheckout.studio/
• Twitter https://twitter.com/gregisenberg
• LinkedIn https://www.linkedin.com/in/gisenberg/

We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed https://twitter.com/matgpod 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How can NFTs be supplemental to your business? Kipp and Kieran are joined by Katie Chen (CEO/Co-Founder at Kairos) to chat all things NFTs - future use cases for your business, how you can use NFTs to create more loyalty around your customers/employees, and how this tokenized technology will bring more ownership to your users, and more!

Who is Katie Chen?

Katie Chen is the CEO and co-founder Kairos, a company creating a suite of no-code tools to enable creation, publishing, selling and adoption of NFTs for the masses. Previously, they have lead product design at Airbnb and Slack. 

Check out Katie’s work!

• Kairos http://kairos.art
• Twitter https://twitter.com/8apixel 
• LinkedIn https://www.linkedin.com/in/katiepchen/

We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed https://twitter.com/matgpod 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Are problems more important than solutions? Kipp and Kieran take you on a behind-the-scenes look at their transformative operating system for life. Press play to learn how to optimize for the upside, do things in a counterintuitive way, find the commonalities, and how YOU can apply these principles to transform your business and everyday life.

Which principle resonated most with you? Tweet us or leave us a review on Apple Podcasts and let us know what you think!

Links

• Dr. Lex Friedman on Huberman Lab Podcast https://hubermanlab.com/dr-lex-fridman-machines-creativity-and-love/ 

We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed https://twitter.com/matgpod 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

In 1995 46% of Americans trusted TV news, today that’s only 11%. Join Kipp Bodnar and guest Katie Burke (CPO @ HubSpot) on this special episode live at INBOUND. Press play to find out how to win in a market with messaging discipline, how to think about investing in PR, how to approach your influencer strategy, how to know if your PR is ACTUALLY working, and more!

Links:

• MironkoProductions.com
• IG: https://www.instagram.com/MIRONKOPRODUCTIONS/

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How do you measure the success of your go-to community? Patrick Woods (CEO of Orbit) joins the show to dive deep into what a go-to community is, how to organize and build your own community, believe in your purpose before your product, measure the long-term community-driven investments, and more!

Who is Patrick Woods?

Patrick is co-founder and CEO of Orbit, the leading community growth platform. With over 10 years of marketing and customer success experience, he’s worked with business leaders from some of the world’s fastest-growing businesses to leverage the power of community. He’s the co-creator of the Orbit Model, host of the Developer Love podcast, and is the author of the Brand Strategy Canvas.

Check out Patrick’s work!

• LinkedIn: https://www.linkedin.com/in/patrickjwoods/ 
• Twitter: https://twitter.com/patrickjwoods 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Is traditional hiring a broken system? Kipp and Kieran dive into what everyone gets wrong during the hiring process - hiring for experience vs. potential, what hiring managers are doing wrong, understanding the candidate’s motivation, hiring the outliers, and if problem-solving skills are interchangeable.

Shoutout to all the listeners who have sent in questions and reviews! Do YOU want to be featured in the next episode? Leave a question or review in Apple Podcasts, and we may feature you next!

Links Mentioned:

• Tweet from Sam Altman https://twitter.com/sama/status/1554481634375741442 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How should you think about marketing at every stage of your startup? Sumaiya Balbale, CMO at Sequoia Capital, joins the show to chat all things marketing for startups: How you’re going to position yourself relative to the customer, Articulating your value proposition & context to the customer, What most founders get wrong on product marketing, the importance of being an expert in the customer’s pain points, and more!

Who is Sumaiya Balbale?

Sumaiya is CMO at Sequoia Capital. Prior to that, Sumaiya led the transformation of digital media, social media, marketing analytics, and marketing technology capabilities as the Vice President of E-commerce, Mobile, and Digital Marketing for Walmart US from January 2017 to February 2019. Sumaiya is a graduate of Harvard Business School and Brown University. She was named one of Fortune’s 40 under 40 in 2018. 

Check out Sumaiya’s work!

• Website https://www.sequoiacap.com/ 
• LinkedIn https://www.linkedin.com/in/sumaiya-balbale/ 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Holy sh*t. YouTube has officially entered the chat for podcasts. What does this mean for marketers?

Kipp and Kieran do an emergency episode to unravel the massive opportunity for podcasts - how this creates whole new discoverability for podcasts, why this will matter for your business strategy, the massive opportunities to target listeners, how this completely changes the landscape of podcasts, and so much more!

Links Mentioned:

• YouTube podcasts page https://www.youtube.com/podcasts 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Does intellectual property help your brand differentiate? How can you use IP to extend your brand? Kipp and Kieran dive deep into the world of IP and tap into all the opportunities that will take your brand to the next level. Listen for how you can use your IP to make creative strategies for your brand, what it takes to leverage your IP, category creation for IP, and more!

Links Mentioned:

• Tweet from Zach Weinberg https://twitter.com/zachweinberg/status/1559171487394824194?s=21&t=LIxZx-AkA_9CR379eW0ckA
• Tweet from Sam Bankman-Fried https://twitter.com/sbf_ftx/status/1558761957825593345?s=21&t=LIxZx-AkA_9CR379eW0ckA
• Nouns NFT https://nouns.wtf/ 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

What is the role of community at an organization? Anu Atluru joins the show to debate the true definition of community, how community differs from a start-up to an established company, ​​advice to leaders who want to build their own communities, and answer the question: is there a disconnect between product and go-to-market? and more!

Who is Anu Atluru?

Anu is a startup builder, angel investor, and writer. She’s passionate about building consumer and social products and helping early-stage teams tackle community, product, and go-to-market challenges. 

Most recently, she spent 2 years at Clubhouse — building zero to one, serving as its first Head of Community, and helping grow from ~1000 users to millions globally and a team of 3 to 100+. 

Check out Anu’s work!

• Website https://anuatluru.com/
• Twitter https://twitter.com/anuatluru 
• LinkedIn https://www.linkedin.com/in/anuatluru/ 
• Substack https://anu.substack.com/ 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Will AI help marketers do better work? Kipp and Kieran dive deep into the logistics of AI and what the impact will be on the marketing world - How AI will change the way businesses market and grow, Kipp’s AI 2x2, the struggle to differentiate, where AI falls short, and more!

Links Mentioned:

• Tweet from Sam Altman https://twitter.com/sama/status/1484950632331034625 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Why do employees choose remote work? Kipp and Kieran dive deep into Malcolm Gladwell’s (wrong) take on remote work, how remote flexibility will impact your marketing, what to focus on if your business accelerated or decelerated during the pandemic, and practical tips on how to build engaging remote teams, and more!

Links Mentioned:

• Tweet from Ryan Denehy on managers who can only scale through headcount https://twitter.com/DenehyXXL/status/1556387871992463362
• Tweet from Sheel Mohnot on Naval not checking emails anymore https://twitter.com/pitdesi/status/1556087444889489408 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

As the world continues to evolve, you must adapt. What does that look like in a world of ever-changing new jobs? Kipp and Kieran look deep into their crystal ball to predict the jobs of the future, what skills you need now that will skyrocket your success, roles that will diminish in the future (hint: AI), and more!

Do YOU want to be featured on the next episode? if you have ideas for roles in the future that you think we’ve missed, leave your name and review, and we may feature you next!

Links Mentioned:

• Greg Isenberg’s tweet on community designers https://twitter.com/gregisenberg/status/1553742250848419840 
• PWR WMN, women blazers https://www.pwrwmn.shop/ 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How do you get your product or service out there in a cost-effective way? Kipp and Kieran deep dive into how YOU can build a world-class distribution playbook, taking advantage of core early ad arbitrage opportunities, the importance of video-first, choosing consumer trends that will grow, and more!

Links Mentioned:

• Derek Thompson’s tweet on how people spend their time https://twitter.com/DKThomp/status/1549392226530332674
• Anu Alturu’s article on 25 things she learned at Clubhouse https://anu.substack.com/p/what-i-learned-at-clubhouse-
• Kieran’s tweet on building HubSpot’s demand engine ​​https://twitter.com/searchbrat/status/1549058266344341507 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How can smaller marketing teams positively affect change in organizations that don’t believe in spending money on marketing? Kipp and Kieran dive deep into the world of career growth - The mental models & frameworks to build on your career, applying your knowledge to your marketing work (with Kipp’s learning hacks), the importance of working at organizations that value marketing, and more!

Shoutout to Jake McConnel for sending in his review and question! Do YOU want to be featured in the next episode? Drop your question and review in Apple Podcasts for a chance to be featured next. 

If you like this episode, check out our episode on leadership that helps drive growth! https://link.chtbl.com/vBvHDNRB 

Links:

• The Office Ladies Episode 129 “Body Language” https://officeladies.com/episodes/2022/20/07/episode-129-body-language 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar 

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

It’s not just about your marketing strategy and skills, it’s about your ability to lead. Kipp and Kieran go all in on leadership - how to manage and empower your team, balancing iterative vs. exponential goals, relinquishing ownership as a leader, demystifying OKR models, and more!

Links

• Andrew Gazdecki’s tweet on billboards for MicroAcquire https://twitter.com/agazdecki/status/1548666709317300224
• Sundar Pichai’s tweet on OKRs https://twitter.com/sundarpichai/status/1543328071532523521 

If you like this episode, check out our episode on how to beat the recession as a business leader! https://link.chtbl.com/kzRtKkNv 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Links:

Kipp Bodnar, https://twitter.com/kippbodnar 

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Go behind the scenes with Kipp and Kieran as they brainstorm fresh marketing ideas for real-life companies on how they can move their business forward with creative growth strategies and outside-of-the-box campaign ideas for Lemon.io and Bonjoro.

Should we keep doing half-baked marketing ideas? Leave it in the reviews and let us know!

Links

• Tim Urban’s tweet https://twitter.com/waitbutwhy/status/1546185857719205895 
• Lemon.io https://lemon.io/ 
• Bonjoro https://www.bonjoro.com/ 
• Carrd https://carrd.co/ 

If you like this episode, check out our episode with Salem Ilese for all things short-form content! https://link.chtbl.com/M8QfQbVu 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Links:

Kipp Bodnar, https://twitter.com/kippbodnar 

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How do you get maximum output from a single idea? Salem Ilese (singer and songwriter) joins the show to discuss how to grow your brand via TikTok, how to feed the algorithm, the importance of knowing your audience, and how to apply current trends to your content for higher reach, and more!

Who is Salem Ilese?

22-year-old, Singer / Songwriter, Salem Ilese, has honed her craft of songwriting and performing for over half of her life and has found success as an artist in doing that with well over 1B streams accumulated to date across her own music and songs written for others. She has recently found community and embraced Web3 with her song Crypto Boy which raised ~169k for The Center for Reproductive Rights when released as an NFT in partnership with Nadya of Pussy Riot who contributed the art.

Check out Salem’s work!

• ‘Crypto Boy’ song https://www.sound.xyz/salemilese/crypto-boy
• TikTok https://www.tiktok.com/@salemilese 
• Instagram https://www.instagram.com/salemilese/ 
• Twitter https://twitter.com/salemilese 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Links:

Kipp Bodnar, https://twitter.com/kippbodnar 

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.