The GaryVee Audio Experience

In this episode, I talk about the biggest shift in marketing since the dawn of the internet: the move from social media to interest media. I encourage you to throw away your subjective opinions and outdated Madison Avenue metrics and start focusing on where the actual attention is. I also discuss why volume is the only way to stay relevant and why you shouldn't be scared of AI taking your job-you should be scared of not knowing how to use it.

You’ll learn about:

• The Power of Organic Social Media
• How AI Algorithms Create Reach
• Day Trading Attention on Threads and Facebook
• Why Strategy Requires a Volume Mindset
• How to Adapt to Profound Technological Shifts

In this episode of the GaryVee Audio Experience, I talk about the massive shifts coming in the next decade: the rise of AI and the return of extreme analog experiences. I encourage you to double down on owning your intellectual property and explain why AI is an accelerator for those who know how to use it. I also discuss the critical need for humility in leadership and why I’m not scared of losing it all.

You’ll learn about:

• The "Barbell" of Digital and Analog

• Why Intellectual Property is Your Best Asset

• How to Lead with Emotional Intelligence 

• The Future of Live Social Shopping

• Why Curiosity is the Ultimate Human Muscle

In this episode of the GaryVee Audio Experience, I talk about the two biggest shifts happening in the market right now: the total takeover of Live Shopping and the rise of "Kidulting." I encourage you to look beyond $100 items and realize that everything from luxury cars to professional services will be sold live over the next decade. I also discuss why I’m doubling down on human connection and community while everyone else is chasing AI efficiency.

You’ll learn about:

• The Inevitable Evolution of Live Shopping
• Why Nostalgia is an Underpriced Business Asset
• The Concept of "Board Games and Bordeaux"
• Human Connection vs. AI Headcount Reduction
• Why Adults are Yearning for "Play" to Combat Stress

In this episode of the GaryVee Audio Experience, I talk about the biggest reason why entrepreneurs fail to build long-term businesses: a lack of patience. I encourage you to audit your lifestyle and determine if your need for "fancy" things like cars and watches is actually becoming your boss. This episode is a Gary Vaynerchuk Original Film created by David Rock in 2019. 

You’ll learn about:

• How to Stand Out for the Long Term

• The Danger of Lifestyle Inflation

• My Strategy for Aggressive Business Reinvestment

• Why Hard Work Beats "Luck" Every Time

• The Real Definition of Winning

In this episode of the GaryVee Audio Experience, I sit down with Omar from Near Mint Condition to discuss the most important project I’m working on: VeeFriends Comics. I explain why storytelling is the ultimate foundation for any brand and why I’ve decided to dive deep into the world of comic books. I also dive deep into my personal creative process - from my original character doodles to "collaborative conviction" off-sites with industry legends like Jim Rugg and DJ Coffman. 

You’ll learn about:

• The Importance of Origin Stories for Brand Building

• My Creative "Marvel Method" for VeeFriends

Today's episode of the GaryVee Audio experience is a throwback to a keynote Q&A with Andrew Cordle ‪ where I discuss the massive impact AI will have on our world. We talk about why your personal brand is the ultimate funnel, the rapid decline of Google search, and why posting content consistently is one of the most important skills you can build for your business. I also get into why you shouldn't just post about one niche, how your smart fridge will order its own groceries in the future, and my best advice on parenting in this new era. Hope you enjoy!

In this episode of the GaryVee Audio Experience, I sit down with a group of hungry creators to discuss the future of the creator economy. I explain why selling your own product is the "inevitable outcome" for anyone building a brand and why you need to stop worrying about quality and start focusing on volume. I also dive into my strategies for hiring based on energy and why staying "in the dirt" of your craft is the only way to stay relevant in 2026.

In this episode of the GaryVee Audio Experience, I sit down with the team at the We Got Sole Podcast to discuss the evolving world of reselling and culture. I explain why I believe reselling is a better business education than college and why the current "soft" sneaker market is actually a massive investment opportunity. I also dive into the importance of your reputation as a moat and why being a "nice guy" is a long-term business strategy.

You’ll learn about:

• My "hire fast, fire faster" management philosophy
• Why I’m bullish on vintage comic books and fictional character cards
• How to use AI tools to scale your business solo

In this episode of the GaryVee Audio Experience, I talk about the fundamental connection between love and business. I encourage you to stop treating business as a cutthroat venture and start treating it with the warmth and care of a personal relationship. I also discuss why financial independence from your parents is the only way to find true happiness and why your success is entirely predicated on your ability to produce content.

You’ll learn about:

• The "Clouds and Dirt" Philosophy
• Why Financial Success Won't Cure Insecurity
• How to Practice Radical Gratitude
• The Danger of Parental Financial Support After 22
• How to Scale Your Communication Through Content

In this episode of the GaryVee Audio Experience, I dive deep into the intangible factors that drive real success. I explain how the most important metrics in my life: confidence and self-esteem can’t be tracked on a spreadsheet. I also share personal stories from my childhood as an immigrant, including my earliest memory in America and how my mother’s parenting style shaped my temperament as a leader today.

Happy Mother's Day to all the wonderful mothers out there 💜

In this bonus episode, I go on a deep-dive rant about why your professional achievements matter way less than your character. I share why I’m obsessed with proving that “nice guys win” and why I’ll always choose soul-fulfillment over a bank account balance. I also break down the difference between being delusional and practicing "practical optimism," and why you need to stop letting fear or the opinions of others dictate your future.

You’ll learn about:

• Why character matters more than professional success
• How to choose passion over profit for long-term happiness
• The difference between toxic positivity and practical optimism
• Why you need to cut out toxic friends and bad habits to win
• How to stop letting generational fear hold you back

In this episode, I sit down with the founder of MasterClass to discuss why the traditional marketing playbook is officially broken. I explain why subjective opinions in the boardroom are killing your creative and why you need to stop trading on "Madison Avenue" metrics. I also dive deep into "Interest Media" and why a creator with zero followers can out-reach me if their content is more relevant.

You’ll learn about:

• Why Organic Social is Your Best R&D Tool
• The Concept of "Day Trading Attention"
• How to Scale Your Content to 100 Posts a Day
• Why Authenticity is the Only Way to Leverage Culture
• How to Overcome Your Fear of AI and Use it as a Tool

In this episode of the GaryVee Audio Experience, I talk about the biggest opportunity you have in the next 24 months: Live Social Shopping. I encourage you to do your homework and start selling on platforms like TikTok Shop and Whatnot. I also discuss how to prepare for the massive shift AI is bringing to every industry and why taking 100% accountability for your life is the only way to win.

You’ll learn about:

• How to Start Selling on Live Shopping
• Why You Need 100 Hours of AI Research
• How to Deal with Judgment or Disapproval
• The Importance of Self-Awareness in Business
• Why You Should Maximize for Joy, Not Just Money

In this episode of the GaryVee Audio Experience, I talk about the biggest shift in the history of marketing: Live Commerce. I encourage you to put in your 20 hours of homework: 10 hours of research and 10 hours of practice to start selling on platforms like TikTok Shop and Whatnot. I also discuss why corporate inertia is holding back the world's biggest brands and why human connection is the only moat in an AI-driven world.

You’ll learn about:

• The shift from Traditional E-Commerce to Communal Commerce
• Why the "Gift of Gab" is the most valuable skill in 2026
• How to build a brand through relevance rather than boardroom ideology
• The 20-hour framework for mastering new platforms
• What we can learn from the $700 billion live shopping market in China

In this episode of the GaryVee Audio Experience, I talk about the biggest opportunity for small businesses in 2026: the "Barbell Economy." I encourage you to lean into both extreme AI efficiency and extreme analog, real-life experiences. I also discuss how to use AI as a thinking partner for your content strategy and why live shopping is the next frontier for service and product businesses.

You’ll learn about:

• The Rise of Extreme Analog
• How to Use AI Tools for Content Creation
• Building Community Through "Clubs"
• How to Scale Using Live Shopping and "Commerce-tainment"
• How to Deal with Keyboard Warriors and Online Judgment

In this episode of Tea with GaryVee, I talk about the biggest opportunity you have in 2026: Live Shopping. I encourage you to do your 20 hours of homework on how to get started selling on platforms like TikTok Live, Whatnot, and more. I also discuss how to be more efficient by saying no and why there’s no such thing as work-life balance.

You’ll learn about: 

• The Power of “No” 

• Career Advice for a Young Entrepreneur

• How to Start Selling on Live Shopping 

• How to Overcome Imposter Syndrome

• How to Deal with Judgement or Disapproval

In this episode of the GaryVee Audio Experience, I sit down with Dr. Amanda on her podcast Midlife Muse to talk about how to build momentum in business and life through gratitude and self awareness, why the fear of “being seen” is holding you back, and the impact of 6th place trophies. Dr. Amanda and I also discuss why losing is good, the impact my mother has had on me and why hanging out with 70-80 year olds will change your life for the better.

In this episode of the GaryVee Audio Experience, I break down the biggest shifts in consumer behavior I’m seeing in 2026. I discuss why the "mid-funnel" has eaten the marketing world and why brands need to stop wasting money on "upper funnel" guessing games. I also dive deep into my prediction for the rise of "extreme analog" businesses - from physical retail to alternative sports - as a reaction to the explosion of AI. You’ll learn about:

• The Zero-Cost Distribution Opportunity
• Why I’m Betting on Pickleball and Wiffle Ball
• The Future of Live Social Commerce and TikTok Shop
• Why "Fresh Eyes" are Your Biggest Competitive Advantage

In this episode of the GaryVee Audio Experience, I talk about the biggest mistake young entrepreneurs make: being impatient for the result while being lazy in the daily work. I encourage you to stop looking at the "glamorous photoshopped" lives of others on social media and start focusing on your own execution. I also discuss why you should document your journey rather than pretending to be an expert and why the "process" is more important than the "end goal".

You’ll learn about:

• The Concept of Macro Patience and Micro Speed
• How Comparison Destroys Productivity
• The Importance of Documenting Your Journey
• Why Your 20s are for Sacrifice and Learning
• Overcoming the Pressure of Arbitrary Milestones

In this episode of the GaryVee Audio Experience, I sit down on the Prakhar Gupta Podcast to discuss the biggest shift in technology since the advent of the web: Artificial Intelligence. I encourage you to do your 50 hours of homework to understand how AI will create wealth for the long tail of the population. I also discuss the importance of self-esteem, the flaws in modern parenting, and why you need to stop living for other people's judgment. 

 You’ll learn about:

• How to Take Control of Your Social Media Algorithms
• The Exploding Value of "Analog Access"
• How to Overcome the Fear of Regret
• The Relationship Between Self-Esteem and Accountability

In this episode of the GaryVee Audio Experience, I talk about the massive shift we’re seeing in technology and consumer behavior. I encourage you to spend 30 to 50 hours of homework on agentic AI and "OpenClaw" to understand how to build a team of AI agents for your business. I also discuss the $1 trillion live shopping market and how being a TikTok affiliate can be a more profitable path than traditional content creation.

You’ll learn about:

• The Future of Live Social Shopping and TikTok Affiliates

• Building Your World with Agentic AI

• Why You Need to Post 8-19 Times a Day

• The Difference Between "Pointing Thumbs" and "Pointing Fingers"

• How to Live in Reality and Tune Out External Noise

In this episode of the GaryVee Audio Experience, I throw it back to some past keynotes where I break down how to grow your business through social media and why adapting to new technology is imperative. I also discuss the importance of positive perspective... Life is how you see it my friends

You'll learn about:

• The LinkedIn B2B Ad Strategy

• Why "No" is Poison for Your Business

• How to Build a "Honey Empire" Through Soft Skills

• The Strategy of "Contextual Creative at Scale"

• Using a Podcast as a Business Development Tool

In this episode of the GaryVee Audio Experience, I sit down with the leaders of Ulta Beauty to discuss the massive shift happening in retail and leadership. I encourage you to stop weaponizing fear and start focusing on "Kind Candor" to build long-term trust with your teams. I also discuss the "Barbell Effect" of retail—where high-tech AI meets high-touch analog—and why physical stores must evolve into experiential content studios to survive.

 You’ll learn about:

• The Concept of Kind Candor
• Why I'm Bullish on Analog Experiences
• How to Eliminate Fear in the Workplace
• The Future of Live Shopping and Content Studios
• Why You Need to Give Yourself More Grace

In this episode of the GaryVee Audio Experience, I talk about the biggest opportunity you have right now: your youth. I encourage you to do the work and taste as many different things as possible before the baggage of life sets in. I also discuss why the "nice guys finish last" mentality should be eliminated and why self-awareness is the ultimate competitive advantage. 

 You’ll learn about:

• The 50-Month Window for Risk
• Why I Think College is a Racket for Entrepreneurs
• How to Fall in Love with Losing
• The Power of Tuning Out Parent and Peer Pressure
• Why Kindness is a Winning Business Strategy

In this episode of the GaryVee Audio Experience, I sit down on the vYve Speaker Session to tackle the biggest hurdles in marketing and scaling today. I challenge the idea that every founder needs a personal brand and explain why high-volume content is your most important job in 2026. I also discuss how to integrate AI into your business model and why you need to stop over-polishing your social media presence.

 You’ll learn about:

• Why personal branding is a choice, not a requirement
• The strategy for posting 16 times a day to win
• How to treat social impact as a "plus up" for your business
• Why YouTube Shorts is the key to winning with Gemini and Google Search
• How to scale your business by reinvesting all profits for an exit

In this episode, I sit down to discuss the critical challenges facing modern men and boys in an era of unlimited optionality and extreme insecurity. I encourage you to take your foot off the pedal as a parent and allow your children to face the "jungle" of real-world consequences. I also discuss why financial enabling is destroying the self-esteem of young adults and why true success is measured by peace of mind.

You’ll learn about:

• The Danger of "Eighth-Place Trophies"

• Why Your Kid is Not Your Friend

• How to Use Sports to Teach Humility

• The Importance of Dealing with "Sucky Authority"

• Why Financial Independence is the Key to Self-Respect

In this episode of the GaryVee Audio Experience, I talk about the massive technological shift happening right now: the rise of AI. I encourage you to put in the 100 hours of homework required to understand how AI agents will soon be making decisions for your customers. I also discuss why the "Interest Graph" has replaced social media and why your current Google SEO strategy is about to become as irrelevant as the Yellow Pages.

You’ll learn about:

• The Ultimate Funnel: Building a Personal Brand

• Why Video Proof is Dying in the Next 10 Years

• How to Scale Content to 4,000 Posts a Day Using AI

• The B2B Opportunity on LinkedIn Right Now

In this episode of the GaryVee Audio Experience, I sit down with the Hobby Nonsense crew to discuss the massive shift happening in the trading card world. I dive deep into why I believe fictional character "rookie cards" are the most undervalued assets in the hobby today and why a character like Spongebob has more staying power than a retired athlete. I also share the strategy behind the new VeeFriends Super Sticker Spectacular launch and why supporting local card shops is the key to long-term success.

You’ll learn about:

• The launch of the VeeFriends Super Sticker Spectacular

• Why I’m prioritizing local retail stores over direct sales

• The massive upside of vintage fictional character cards

• My 40-year vision for building VeeFriends into a global IP

In this episode of the GaryVee Audio Experience, I sit down for a Q&A to discuss the biggest marketing arbitrage available right now: LinkedIn. I break down why it’s currently mirroring the 2011 era of Facebook and why you need to stop making excuses and start posting. I also dive deep into the operational realities of building a $100 million agency, the importance of "documenting" over "creating," and why your biggest growth will come from the word "no."

You’ll learn about:

• The Current Arbitrage on LinkedIn
• Why You Should Be in the "Mickey Mouse" Business
• The "Document, Don't Create" Content Strategy
• How to Scale a Service Business through HR

In this episode, I sit down to discuss the massive shift we're seeing in 2026. I talk about the "Barbell World," where extreme technology and real-life analog experiences are both exploding in value. I encourage you to stop being a "mason" and start becoming an "architect" by using AI to scale your thinking rather than just your tasks. I also discuss why I’m hyper-focused on YouTube and long-form writing to stay relevant in a world driven by LLMs. You’ll learn about:

• The Rise of Analog Value

• How to Build an AI-Proof Personal Brand

• The Difference Between Real Entrepreneurs and Executives

• How to Use "Practical Optimism" to Beat Anxiety

• Why Curiosity and Humility Are Your Greatest Superpowers

In this episode of the GaryVee Audio Experience, I talk about my newest venture into the CPG world with Very Luckee Gummies. I discuss my thesis on how collectibles will revolutionize consumer products and why I’m doubling down on live social shopping platforms like TikTok Shop and Whatnot. I also share my philosophy on "micro-quitting" and why self-awareness is your greatest asset in business. You’ll learn about:

• The Intersection of Collectibles and CPG
• My Philosophy on Micro-Quitting vs. Macro-Quitting
• How to Scale a Brand via Live Social Shopping
• Why "Humanity" is the Best Marketing for Small Businesses

In this episode of the GaryVee Audio Experience, I talk about the single greatest gift you can have in life: adaptability. I share the origin story of my "Adaptable Alien" character and why being overly rigid is an accelerator for anxiety. I also dive deep into the "Obligation Mindset" - the internal battle of wanting to say yes to everything while knowing your time is your most valuable asset. You’ll learn about:

• The connection between rigidity and anxiety
• Why I’m on a mission to eradicate world anxiety
• How saying "yes" when you’re young creates serendipity
• The discipline required to finish the last 10% of a project
• Why authenticity is the fastest way to move in business

In this episode of Tea with GaryVee, I talk about the biggest mindset shift you need in 2026: choosing radical optimism over the "fear cupcakes" being sold by the media and world leaders. I encourage you to take full accountability for your life because you are in total control of your happiness. I also discuss the massive business opportunity in Live Shopping and why you should start selling today, even if it's just items from your garage.

You’ll learn about:

• The Live Shopping Revolution

• Why Accountability is a Form of Love

• How to Use AI (like Meta's AI) to Find Local Collaborators

• Dealing with Grief and Moving into New Seasons of Life

• Why Everything in Life Requires Action

In this episode of Tea with GaryVee, I dive deep into why you need to stop overvaluing other people’s opinions and start forgiving yourself for your failures. Whether it’s a business that didn’t take off or a personal mistake, I explain why "peacocking" and worrying about your neighbors' judgment is stalling your growth. I also discuss my early predictions for live shopping and how I’m currently using AI tools as strategic thinking partners to stay ahead of cultural trends.

You’ll learn about:

• The "Insanity" of Beating Yourself Up After Failure

• Why Richard Pryor Would Have Crushed Social Media

• Using AI (Claude, Gemini, ChatGPT) for Strategy

• How to Heal from Toxic, Insecure Relationships

• The Reality of Accountability in any Economic System

In this episode, I talk about the biggest opportunity you have in 2026: Intentionality. I encourage you to stop measuring your life by "vibes" and start looking at the actual impact you’re making in your business and relationships. I also discuss the inevitability of AI, why I’m betting big on Substack and Live Shopping, and why your biggest problem is the person looking back at you in the mirror.

 You’ll learn about:

• The Power of Radical Accountability
• Why Kindness is a Warrior Trait
• How to Navigate the 2026 Digital Economy
• The Importance of Candor with Loved Ones
• Why Fear of Failure is Small Compared to Real Life

In this episode of the GaryVee Audio Experience, I sit down to discuss the biggest opportunity you have in 2026: taking control of your health and your mindset. I also discuss how to be a better leader by working for your employees and why you need to audit the positivity of your inner circle. You’ll learn about:

• The Power of Radical Accountability
• Why Insecurity is the Greatest Poison in Society

• The Odds of Being Alive and the Need for Gratitude
• Why Technology Doesn't Care About Your Feelings

In this episode of the GaryVee Audio Experience, I dive deep into the core themes of my book, 12 and a Half. I discuss why emotional intelligence is the greatest advantage in today's business world and why traits like empathy and patience are far from "soft." I also share my personal journey with "kind candor" and how I’ve learned to deliver hard truths through a vessel of kindness. You’ll learn about:

• The 13 Ingredients of Success

• How to Balance Ambition with Patience

• Why Ego is Just Insecurity Disguised

• My Strategy for Massive Content Production

• How to Find Happiness by Silencing Outside Judgment

In this episode of the GaryVee Audio Experience, I sit down with Poppi co-founder Allison Ellsworth to discuss the biggest transition in marketing history: the shift from social media to "interest media." I challenge you to stop relying on outdated "potential reach" and start posting one to three times a day on LinkedIn and TikTok. I also dive into why branding is an art form that requires humility and why replying to your comments is the most underutilized growth hack in the game.

You’ll learn about:

• Potential Reach vs. Actualized Reach

• Why LinkedIn is the New Facebook 2012

• The Effect of TikTok for B2C Brands

• How to Build a Brand Community Through Radical Listening

• Why Ego is the Greatest Barrier to Your Business Scaling

In this episode, we refurbished a keynote I gave back in 2017 in Los Angeles, CA. I break down why the digital environment is the greatest historical opportunity for entrepreneurs since the industrial revolution. I challenge you to stop debating the "minor leagues" and start committing 20 hours to educate yourself on the technologies that will help you 2-3x your business. I also discuss the necessity of being a media company first and why your reputation is shifting entirely to the digital environment.

You’ll learn about:

• Why Attention is the Number One Currency

• Documenting the Journey vs. Faking a Lifestyle

• The "Immigrant Mentality" for Modern Business

• Why Every Business is Now a Media Company

• Preparing for the Voice, AR, and AI Revolution

In this episode of the GaryVee Audio Experience, I talk about the biggest opportunity you have in 2026: becoming a content media company. I encourage you to do your 20 hours of homework on how to get started with AI and new social platforms like TikTok Shop and YouTube Shorts. I also discuss how to be more efficient by cutting down meeting times and why there’s no such thing as "no time" for marketing.

 You’ll learn about:

• How to adopt a media-first mindset for any industry
• The 24-posts-a-day strategy for ultimate reach
• How to use "Green Screen" commenting to provide daily value
• Using AI (ChatGPT, Claude, Gemini) to fuel your content research
• The transition from traditional SEO to AI-driven search results (AEO/GEO)

 In this episode of The GaryVee Audio Experience, I talk about the biggest opportunity you have right now: the shift in social media algorithms. I encourage you to do your homework on where your specific audience actually lives, whether that is LinkedIn for executives or TikTok for the 40–60 demographic. I also discuss how to prepare financially to chase your dreams and why the secret to my career isn't talking—it’s listening.

You’ll learn about:

• The "A to Z" Texting Strategy for New Businesses

• How to Use AI to Solve Hardcore Marketing Questions

• The Importance of Cutting Overhead to Fund Your Dream

• Why "Giving it Away for Free" Builds the Most Trust

• How to Overcome the Fear of Selling

In this episode, I sit down on the We Might Be Drunk Podcast to discuss the massive shift happening in media and technology. I encourage you to stop fearing the future and start understanding how AI-driven tools like perfect dubbing and digital avatars are going to provide unparalleled opportunities for creators to reach global audiences. I also discuss my "over-indexing" ad strategy and why sports tribalism is the best way to understand human behavior in 2026.

You’ll learn about:

• The Power of "Organic First" Content

• How AI Will Eliminate Language Barriers for Creators

• The Rise of Live Social Shopping (Commerce-tainment)

• Why "Overexposure" is an Outdated Concept

• How to Use Social Algorithms as a Real-Time Feedback Loop

 In this episode of the GaryVee Audio Experience, I talk about the massive shift in consumer attention from television to the mobile device and why "dinosaur" marketing tactics are failing in today's market. I encourage you to understand the power of organic reach on platforms like TikTok and LinkedIn and explain why I believe every entrepreneur should be producing 30 to 50 pieces of content daily. I also discuss the leverage you gain by starting a local podcast and why the sports card market is currently the most underpriced asset class in the world.

You’ll learn about:

• The Concept of "Day Trading Attention"

• How to Scale a Brand Without Traditional Retailers

• The "High School Party Rule" for Business Development

In this episode, I sit down to discuss my journey from a broken USSR immigrant to the founder of VaynerMedia and VaynerX. I share why the "game" of business and the daily grind are more important to me than the trophies or the money. I also dive deep into the concept of "Kind Candor" and how mastering firm but empathetic feedback can transform your leadership style and why long form content is the starting point for most businesses. 

You’ll learn about:

• How to Balance Being an Operator with Being a Brand
• The Difference Between "Interest Media" and Social Media
• Why Long-Form Video is the Ultimate Starting Point
• My Professional Dream of Buying the New York Jets

In this episode of the GaryVee Audio Experience, I sit down with country music superstar Luke Combs to discuss his new album, the challenges of maintaining authenticity as a major artist, and the immense power of using his platform for good. I’m grateful that Luke opens up about battling OCD since childhood and how that same mental process contributes to his songwriting. We also dive into his deep commitment to his fans and his passion for leveraging his success to help young people with mental health. You’ll learn:

• The challenge of balancing artistic authenticity with pursuing new ventures.
• How the mindset that causes anxiety can also fuel creative success.
• Why using your platform for mental health awareness is a top priority for Luke.
• Why I suggested Luke start a monthly podcast dedicated to broadening the mental health conversation.
• How Luke demonstrates his deep care for his fans through affordable ticket bundles and meet-and-greets.

In this episode of The GaryVee Audio Experience, I break down the biggest opportunity for consumer businesses right now: Live Social Shopping. I've been watching this trend in China for over a decade, and I'm telling you, it's hitting scale in the US and is the thing most likely to affect your P&L in 2026. I also dive into the future of marketing, why "attention" is the only thing we're battling for, and why avoiding new technologies like TikTok and AI is "incredibly dangerous".

 You'll learn about:

• Why Live Shopping is the next multi-billion dollar channel.
• Why the creative is the variable of success in marketing.
• Why "social media" is now "interest media"
• The short-term truth about AI and job security.
• How to get in front of influencers and live sellers (hint: send a DM)
• Why you need to be "obnoxiously consumer-centric"

In this episode, I dive deep into why being "realistic" is often just a cover for fear and insecurity. I explain the "Cynicism Tax" and how a mindset of "no" is costing you opportunities you can’t even see yet. I also break down the massive difference between practical optimism and what people call "toxic positivity," and why accountability is the only thing that matters.

You’ll learn about:

• The definition of the "Cynicism Tax"
• How to move from a "No" mindset to a "Maybe" framework
• The true cost of missing out on big opportunities like Facebook
• Why regret is a much worse feeling than failure
• How to deal with the "cynical armies" in your comment section

In this episode, I talk about the biggest opportunity for real estate agents in 2026: moving past the "old grind" and embracing content as your new foundation. I encourage you to stop making excuses about your busy schedule and start spending 50% of your time on the 7 to 12 platforms where the world’s attention actually lives. I also discuss why being a "human" leader with empathy and humility will always outperform those who are only driven by the next commission check.

You’ll learn about:

• The "Platforms and Handles" (P&H) framework for social media
• How to show up in the age of AI search
• The difference between selfless and selfish content
• Why Snapchat Spotlight and LinkedIn are untapped goldmines
• How to lead with humanity and scale a massive team

In this episode of the GaryVee Audio Experience, I sit down with Maryam Banikarim to discuss the paradoxes of my public persona, how I define success, and why I believe the most important conversation happening in society is around self-worth. I reveal how being an immigrant shaped my lack of fear and why I believe "nice guys finish first" in the long run. We also dive into my personal "kryptonite"—the inability to give kind candor—and how overcoming it changed my organizations and personal life. Maryam and I get deep into a shared fascination: the crisis of "late adulthood" in society and how modern parenting contributes to angst and entitlement.

You'll learn:

• Why I view business as a sport
• Why "historical pattern recognition" is the blueprint for my "predictions"

• Why I believe the biggest issue in society is not technology, but the lack of "self-esteem and insecurity" in the younger generation.
• Why I prioritize maximizing joy over maximizing money.
• Why I think forgiveness, of others and yourself, is the most underutilized tool for emotional health.

In this episode, I talk about the massive shift from traditional social media to "interest media" and what it means for your marketing strategy in 2026. I encourage you to stop relying on fake reports and start focusing on actualized reach through organic social creative. I also discuss the power of LinkedIn for B2B and why you need to stop wasting working media dollars on creative that hasn't been proven.

You’ll learn about:

• The transition from Social Media to Interest Media
• How to build and utilize a "Mid-Funnel" strategy
• The role of a "Veditor" in modern marketing
• Why LinkedIn is the best ad product for B2B
• Preparing for the GEO and AEO revolution