The GaryVee Audio Experience

In this episode, I break down the most critical shifts happening in modern marketing and share the core strategy I believe will define success for the next decade. I explain why traditional measurements like GRP are outdated and why an obsession with "measuring brand" is an excuse for bad work. You'll hear about the "campaign mindset" that is failing Fortune 500 companies and why the future of marketing is all about the "barbell strategy"—going all-in on extreme digital creative (AI/social) and extreme analog experiences.

You’ll learn about:

• Why "Views Achieved" is the Most Merit-Based Marketing Metric
• The Two Massive Flaws Killing Fortune 500 Marketing: Campaign Mindset and Fake Reports
• The Barbell Strategy: Going Extreme Digital and Extreme Analog
• Why Real-Life Experiential Content Will be Put on a Pedestal
• The D.I.E. (Delusional, Insecure, Entitled) Mindset of Creative Leaders

In this keynote address to the NextGen community, I talk about the coming tidal wave of AI influencers and what you must do to survive and thrive. I encourage you to diversify your content across multiple platforms, especially YouTube Shorts, as a "defense mechanism from disappearing." I also discuss why selfish content always leads to plateaus and how detaching from the need for admiration is the key to courage and consistency.

 You’ll learn about:

• The Inevitable Rise of AI Influencers
• Why Attention is Always Changing
• The Power of Selflessness and Bringing Value to Your Audience
• The Necessity of Platform Diversification (YouTube Shorts, LinkedIn, Substack)
• Why Building Community Depth Matters More Than Ever
• The Massive Opportunity in Live Shopping
• How to Detach from Admiration and Deal with Judgment

In this keynote from Expo West, I share my current strategy for conquering the evolving media landscape, which has shifted from "social media" to "interest media" where content finds its audience. I explain why CPG brands must view themselves as media companies and aggressively invest in organic content creation across multiple platforms, dedicating at least 20% of their marketing budget to organic social production.

 You’ll learn about:

• Why I'm Tired of Brands Ignoring Organic Social
• The Secret Connection Between YouTube Shorts and Gemini LLM
• AI is the New Internet: Why You're Not Too Late
• My 20% Rule for Organic Social Production (Even for Small Brands)
• How to Become a Media Company That Sells a Product
• Why Efficiency (Not Hustle) is the Key to Finding More Time
• The Danger of Compromising Culture and Ingredients

I reveal the crucial role of YouTube Shorts in feeding the Gemini Large Language Model (LLM) to help your products show up in search results. Plus, I tackle the panic around Artificial Intelligence (AI), confirming that you are not behind and providing immediate steps to start leveraging these powerful tools to become more efficient and win the future.

In this episode of the GaryVee Audio Experience, I sit down with executives from a major CPG company to break down the biggest shifts happening in marketing right now. I talk about why cost-cutting is a flawed philosophy, why attention is the only true asset, and how the "underdog mindset" must translate into spending money wisely. 

 You’ll learn about:

• Why I believe 20% of your entire marketing budget should be allocated to organic social media creative production.
• The massive opportunity in Live Social Shopping for CPG brands.
• The single most important piece of career advice I have for mid and young professionals.
• Why creative must be validated organically before you spend working media dollars.
• How YouTube Shorts are "feeding the LLMs on Gemini" and why this matters for your brand.

In this episode, I give a fiery keynote to thousands of real estate agents, delivering my "Jersey tough love" on the massive shifts happening in their industry. I lay out a non-negotiable, daily content strategy, explain the "P and H" framework for multi-platform dominance, and warn why the rise of AI makes years of experience "worth zero." I discuss the limited window for free attention arbitrage and why reputation—your personal brand—is the only thing that will matter in the coming decade. I challenge agents to stop being "romantic about yesterday" and start putting in the work today.

 You’ll learn about:

• Why Attention is the Most Important Asset
• The "P and H" Content Framework (Platforms and Handles)
• How to Create Content That is Selfless, Not Selfish
• Why Posting Daily Content is Non-Negotiable
• The Limited Window for Free Attention Arbitrage
• Why Your Knowledge is Worth Zero in the Age of AI
• How to Use YouTube Shorts to Win on Google's Gemini AI

In this episode of the GaryVee Audio Experience, I dive into the essential components of a truly happy and successful life: perspective, self-love, and a redefined sense of success. I break down why the simple act of being grateful is the foundation of my work ethic and why "luck" isn't what you think it is. I also share my unique take on the relationship between ego, humility, and self-esteem.

You’ll learn about:

• The 400 Trillion to One Odds of Being You

• Why Ego Is Just Pure Insecurity

• The "Constellation" of Self-Esteem, Confidence, and Humility

• How to Counter Hate with Love

• Why You Must Be Kind to Yourself Before Anyone Else

• The Strategy to Get Everyone to Love Themselves

• Why We Must Change the Definition of Success from Money

In this episode of the GaryVee Audio Experience, I talk about the two most critical actions you must take in 2026 to double your revenue: embracing AI and leveraging "unscalable" old-school practices. I argue that Google AdWords is dying and that every piece of content you make today is being indexed by AI bots that will eventually recommend services to customers. I also share the simple, guaranteed analog strategy of reaching out to every former client you've ever had. 

You’ll learn about:

• The Imminent Impact of AI on Every Business
• Why Google AdWords is the New Yellow Pages
• How to Test Your Ads for Free Before Paying for Media
• The Barbell Effect: Extreme Tech Meets Extreme Analog
• The Importance of Content Volume and Form
• Substack: The New Platform for Writers to Generate Revenue
• The Guaranteed Way to Become "Top of Mind" with Former Clients

In this episode, I speak to an audience of entrepreneurs about how technology is resetting the business landscape, from the rise of AI to the explosion of experiential events and alternative sports. I dive deep into the changing competitive landscape, where the convergence of social, blockchain, and AI is creating new battlegrounds for attention. I stress that building a personal or company brand is the single most important long-term strategy, and I share my belief that the individual person is about to build a billion-dollar corporation. I also answer questions about the future of live shopping, my hiring philosophy, and why I waited years to raise capital for VaynerMedia.

You'll learn about:

• The Convergence of AI, Blockchain, and Social Media
• Why Attention is the #1 Currency
• The Explosive Opportunity in Experiential Events and Alternative Sports
• Why the Boom in Collectibles "Hasn't Even Begun"
• My Hiring Strategy: Focusing on Self-Confidence over Insecurity
• How to Navigate Capital Issues and the Power of Patience
• Why the Blockchain is a Vital "Ledger of Proof"

In this episode of the GaryVee Audio Experience, I sit down with Jon Evans to discuss the enduring truth of marketing, the massive mid-funnel opportunity, and the challenges facing corporate marketers today. I share my foundational belief that relevance leads to purchase and explain how I used this principle to grow my father's business, Wine Library. I'm "flabbergasted" by the amount of money still wasted on unvalidated creative and make the case for why marketers are losing credibility with "fake data."

You'll learn:

• The unchanging business truth that relevance leads to consideration and purchase.
• Why I believe the mid-funnel—organic social media creative—is the biggest opportunity in marketing.
• My strategy for validating creative for free on social media platforms before spending media dollars.
• Why I am seeing CFOs show more belief in modern marketing strategies than CMOs.
• Why Live Social Shopping and YouTube Shorts are the most important trends for any product-selling business today.
• The number one trait of a successful marketer is the "lack of fear of losing their job"

In this episode of the GaryVee Audio Experience, I talk about the single biggest mistake I see ambitious people making today: failing to produce enough content where attention lives. I explain why, in this "greatest era ever for opportunity", you are "fundamentally irrelevant" if you're not on 7-10 apps. I break down why the cost of distribution is now free, why branding is vastly underpriced compared to sales, and why most people aren't posting (it has nothing to do with technology). I also discuss the coming audio revolution, and why you must act now to take advantage of the visual platforms.

You’ll learn about:

• Why Content Production is the Quickest Path to Your Goals
• The Difference Between Branding and Selling
• How to Overcome Your Insecurity About Posting
• Why Distribution is Free
• The Massive Organic Opportunity on TikTok
• How to Start Building Your Passion into a Career

In this episode of the GaryVee Audio Experience, I sit down with Benji, the host of New Yorker to discuss why New York City is the "greatest city in the actual world," my advice for young people navigating their careers and the AI revolution, and my takes on the Knicks, Jets, and Lions. I'm grateful that we also dived into my love for the city in every phase and the influence of New York's visual IP on VeeFriends. 

You’ll learn:

• Why I believe New York is the "most electric" and "most merit-based" city.
• The argument for why young, curious, and hungry people should move to New York for "the serendipity of humanity".
• Why I advise creative and entrepreneurial youngsters to "go full tilt on your dream" between the ages of 18 and 30.
• My warning that AI is a "tidal wave" and the two choices people have for dealing with it.
• My prediction that the Knicks "should make the finals" this year.

In this episode of the GaryVee Audio Experience, I sit down with Channing and Ryan Clark from the Pivot podcast to discuss how to navigate a world weaponized by fear. I share my perspective on why impatience for success is often rooted in insecurity and how true winning requires discipline and patience, comparing it to throwing a football on an opening drive. We also dive into the truth about AI, the secret to separating self-worth from business success, and why I’m buying Bitcoin while it’s crashing.

You’ll learn:

• Why I believe starting a new venture with "no" means it's "over"
• My honest take on the overrated aspects of success, including the lack of privacy
• Why I am not scared of AI and how I believe it will revolutionize medicine
• Why I believe kids are "getting grown too late" and the importance of full accountability by age 25
• The three foundational principles I use to build a brand: Curiosity, Discipline and Patience, and Perspective.
• The only thing in life I am truly scared of

In this episode of the GaryVee Audio Experience, I share the keynote I gave in Brisbane in 2019 and the subsequent Q&A where I challenge the audience to redefine their view of success and failure. I explain why the struggle and "losing" I experienced as a child prepared me to succeed today and why a lack of patience is crippling so many entrepreneurs. I give tactical advice on where to put your content, why you need to create an "ungodly" amount of it, and why the "fear of people's opinions" is holding you back. 

You’ll learn about:

• Why I love losing and why you should, too
• How to redefine success by prioritizing happiness over money
• My advice on why you must produce content on platforms like LinkedIn and TikTok
• The fundamental importance of self-awareness and patience
• Why contextual, contemporary communication is the key to all success
• The importance of selflessness in your content

In this episode of Liftoff, I sit down with Jeanniey Walden to discuss the cornerstone of all success: self-awareness. I talk about how to get "hyper aggressive" in asking for feedback from the people closest to you and explain why you fight against the criticism you know is true. We also cover how I balance my professional ambition with personal growth by refusing to "overjudge" myself, and why I have an "extraordinary" relationship with myself. Finally, I give my best advice for emerging leaders, including why you should never choose money and why "peace of mind and lightness" is the real unlock to success.

You’ll learn about:

• The "amazing relationship" between humility and self-awareness
• How to get honest feedback and grow from it
• Why you should put yourself on a pedestal
• My advice: Never choose money over other factors
• Choosing peace of mind over something "fancy" like a nicer car or watch
• Why I don't get validation from my fame or followers

In this episode, I discuss the difference between short-term sales tactics and long-term branding strategy. I share the marketing move I'd make immediately if I bought the New York Jets and answer a question about what motivates me to stick with projects like Wine Library without immediate growth. I also talk about the things I can control as an entrepreneur versus the things I can't and give my take on whether 24/7 community management is a worthwhile investment.

You'll learn about:

• The first thing I’d do if I bought the New York Jets
• My holistic purpose and professional vision
• Why I don't get crippled by the performance of one project
• How to ignore government interference and external factors
• The value of one-on-one marketing and community management

In this episode of Tea with GaryVee, I share my unfiltered philosophy on how to win in life, business, and your career. I tackle the tough job market, explaining why putting in work on free social media platforms like LinkedIn is the only way to build a portfolio that matters. We also dive deep into mindset, covering the simple path to building real confidence and the secret to resilience—knowing that the only thing that truly matters is the health of your family. You'll hear why I believe kindness is the ultimate advantage and why "nice guys finish last" is a lie.

• The importance of posting content on LinkedIn to attract recruiters.
• How to build confidence by "shutting your mouth" and simplifying your life.
• Why comparing yourself to others is the biggest issue for people in their 20s.
• The difference between internal self-esteem and external validation.
• Why my motivation is driven by "double offense" rather than guilt.
• Why true kindness is giving without expectation.
• My forecast for the biggest trend coming next: the "analog" world.

You'll learn about:

In this episode of the GaryVee Audio Experience, I hold a consultation at VaynerMedia focusing purely on tactical business talk. I dive deep into why broad, single-message marketing fails, and I offer my solution: hyper-targeting with thousands of different content pieces across text, audio, and video. I give B2B companies a roadmap for where the greatest sales opportunity lies (HR dynamics), and I explain why Facebook and Instagram ads are still drastically underpriced, regardless of your industry. I also advise entrepreneurs on how to transition their mentality from founder to executive, stressing the importance of protecting company culture by firing toxic "OGs" and committing to a private label brand.

 You’ll learn:

• Why I think businesses should be running 4,000 to 8,000 pieces of content, not 12.
• My specific examples of using psychographics (like a 1985 World Series reference) to drive B2B conversions.
• Why I believe success is predicated on firing those who don't like change.
• How to combat manufacturers going direct-to-consumer by "quadrupling down on brand."
• My strategy for eliminating customer risk when selling unowned inventory (like $500k concrete pumps)
• Why the ultimate failure for scaling businesses is trying to force employees to be on camera

In this episode of the GaryVee Audio Experience, I sit down with Aubrey Marcus to discuss confidence, happiness, and the power of accountability. We dive deep into why I believe ego is nothing more than insecurity with makeup on and why shifting your perspective is the key to happiness. I open up about my personal framework in life, which is to give more value than I take and never ask for anything in return, and how a lack of entitlement is a foundational element to my success. We also explore the cultural conversation around social media, judgment, and the pressure on young people to "figure it out."

• Why I believe ego is insecurity, not confidence.
• Why a lack of entitlement is killer and how it relates to giving without expectation
• How to make happiness your "true north star" instead of chasing money or material possessions.
• Why social media validation is a human problem and not solely a platform issue.
• How taking accountability for bad outcomes can be empowering.
• The dangerous trap of "figuring it out" and the financial handcuffs of buying things you can't afford.

You’ll learn:

In this episode, I share the biggest lessons on building a sustained, growing business and a successful team, which I believe is the key to achieving your biggest ambitions. I talk about why I’ve never burnt out, how to stop chasing external validation, and the need for candor when recruiting. I explain why loving the process—the game of business, marketing, and sales—is more important than the prize. I also discuss the "barbell" future of sales, where both AI and old-school analog methods will be key.

You’ll learn about:

• Why business has never been about the money for me

• How to avoid burnout and complacency

• The essential need for real candor in recruiting

• My strategy for hiring senior talent

• Why caring about your team is the key differentiator

• The future of sales in a "barbell" world

In this episode, I sit down with Sinead Bovell from the “I’ve Got Questions” Podcast to dissect the biggest shifts coming to attention, media, and commerce. I lay out my three-part thesis on why we are at the beginning of the end of the social media era, arguing that AI is set to crack the value proposition of current platforms. We discuss how studying history has always been my secret weapon for accurately forecasting tech, from my early investment in Facebook to predicting live shopping in 2008. We dive deep into the next great distribution shift—from the phone to glasses—and the rise of a voice-first Agentic Economy that will make brand more important than ever.

You’ll learn about:

• My three-part thesis on the end of the social media era

• Why I believe Augmented Reality and glasses will replace the phone

• How the Agentic Economy will change purchasing decisions for brands

• The difference between aspirational behavior and actual consumer action

• Actionable advice for creators on how to prepare for the future while thriving on TikTok

In this episode, I sit down with incredible entrepreneur Tom Bilyeu, co-founder of Quest Nutrition and founder of Impact Theory. Tom shares his journey from being a paper multimillionaire who gave back his equity due to burnout to finding purpose, which led to the explosive growth of Quest Nutrition. We also dive deep into his media company, Impact Theory, and his mission to scale emotional safety and impact others by changing their frame of reference.

You’ll learn:

• Why Tom Bilyeu quit a lucrative technology business to pursue a business based on purpose and camaraderie.

• The difference between real money and paper money and why a $1 million wish is heartbreaking.

• How Quest Nutrition grew into a billion-dollar company in five years using an exclusive influencer marketing and community strategy.

• Why I and Tom Bilyeu agree that you can't change a bad company culture if the leadership isn't on board.

• Why Tom Bilyeu believes the word "patience" is misinterpreted as "passive".

• Tom Bilyeu's philosophy on building emotional safety in the workplace, focusing on high standards and laughter.

• The debate on whether a successful entrepreneur is a natural-born talent or a learned operator.

 In this episode, I speak to a room full of entrepreneurs, mainly in the life insurance and recruiting space, about the new media landscape and the foundational mindset required for long-term success. I reveal why the competitive advantages I once had in "social media" have completely disappeared - a massive opportunity for those just starting out. I break down the profound shift to "interest media," and explain why your third post on TikTok can now outperform my views. I then dive deep into the mindset that separates winners from "half-pregnant" losers, urging everyone to re-invest in their business and live their actual truth without compromise.

You’ll learn about:

• Why "Social Media" is Dead and How to Master "Interest Media"

• The New Metrics for Content Distribution

• The Humility Required to Start on New Platforms like Substack

• Why Your Impatience is Rooted in a Desire to Impress People You Don't Like

• The Financial and Mental Discipline of Building an Empire

• How to Sell with Conviction, Not Fear, by Providing Financial Literacy

In this episode of the GaryVee Audio Experience, I sit down with legendary marketer Jim Stengel for our 8th annual Super Bowl Advertiser Roundtable. We are joined by CMOs and Presidents from major brands—including Ritz, EOS, Novartis, Cadillac Formula 1, and Tree Hut—to discuss their strategies for maximizing the most expensive 30 seconds in advertising. I share my biggest takeaways from the weekend in Santa Clara and San Francisco, including my thoughts on the "Super Bowl surround sound" my team executed and why I am "petrified" of most celebrity campaigns. We discuss the shifting role of the Super Bowl spot as a "tactic" in a larger, always-on strategy, and I make a bold prediction about what the next era of Super Bowl advertising will look like.

You'll learn:

Why I view every event, including the Super Bowl, as a "production day" for content

How to get more value out of experiential marketing by creating thoughtful content with influencers

My philosophy on why most brands should prioritize trial and sampling at the Super Bowl

Why the shift to an "interest graph" on social media is forcing marketers to double down on creative relevance

The immense economic impact of "family moments" and team building for employee retention

My prediction that a future Super Bowl ad will be an exact replica of a high-performing organic social media post

In this episode, I sit down to discuss the biggest challenges and opportunities for the world's largest brands in 2026. We dive into why email is still a foundational and incredibly relevant channel, the biggest mistakes large companies make (from measuring reach to bad agency structures), and how to navigate the rapidly changing world of generative AI. I share the story of my biggest email marketing mistake at Wine Library and reveal the strategy my team is using right now to get a double-digit lift in our email open rates.

You'll learn about:

• Why email is still a central hub of attention and how AI will boost open rates

• The difference between "lean-in" and "lean-back" content across channels

• Why I believe "Performance Marketing" should be rebranded to "Performance Sales"

• Why you shouldn't rush into long-term AI contracts with vendors

• The common mistake of measuring potential reach instead of actualized reach

 In this episode, I reveal why the greatest skill to have as a CEO is humility. I share my philosophy on authenticity, explaining that being your "full self" is the only path to true originality. I coach several successful entrepreneurs who are hitting scale, advising them on whether to monetize "boulders" (big brands) or "pebbles" (community products). Plus, I share my secret for succeeding on TikTok Live and explain why my greatest skill is humility.

You’ll learn about:

• The True Meaning of Authenticity

• How to Master the TikTok Live Algorithm

• The Boulders vs. Pebbles Monetization Strategy

• Why My Greatest Skill is Humility

• How to Get the Right Leverage for Scale

In this episode, I discuss the incredible value of a Super Bowl advertisement and why, despite the high $10 million price tag, the attention is still "disproportionately the best advertising media deal in the world." I also break down why creative messaging is the real variable of success and how brands can end up wasting up to $30 million on a poor spot. Finally, I talk about the public's current "anti-AI" sentiment and why brands are pulling back.

You’ll learn about:

• The true ROI of a Super Bowl ad
• Why Super Bowl attention is still "cheap"
• How new companies get "broad awareness" from the Big Game
• The importance of "relevance" for established brands like Raisin Bran
• Why the creative is more important than the attention
• The inevitable role of AI in advertising and NIL

In this episode, I sit down with a group of creators and marketers to break down the profound shift from social media to interest media and what it means for your personal brand. I reveal why I'm pushing creators to double down on Snapchat Spotlight, YouTube Shorts, and Facebook. We also dive deep into the essential struggle of authenticity - how much to share, why fear is crippling your growth, and the humility required to "start at zero again" on a new platform.

You’ll learn about:

• The dramatic speed of growth on TikTok versus Instagram
• Why "fear is dramatically driving people's actions" and how humility is your best tool
• The rise of the individual creator as a media institution
• Maximizing your reach across platforms like Snapchat Spotlight and YouTube Shorts.
• The critical difference between social media and interest media.

In this episode, I share the full strategy for scaling a business and a personal brand in 2026. I dive into my current mindset around leadership and our company's evolution, intentionality and impact. Most importantly, I give my advice on how to cut through the noise with content, how to handle the inevitable burnout, and the mental frameworks I use to conquer fear and anxiety in seconds.

You’ll learn about:

• My Strategy for Building a Personal Brand in 2025
• Why Authenticity and Documenting Your Journey is Your Best Niche
• Why AI is a "Weapon" for Human-Based Teams
• How to Manage Your Mindset to Avoid Burnout

In this episode of the GaryVee Audio Experience, I sit down with my good friend, the cultural savant Rich the Kid, to discuss how the music industry is evolving and what's next in culture and entrepreneurship. Rich the Kid gives us an exclusive look into his massive album that has taken two years to create. He also reveals his new clothing and skateboard brand, "Snake Pit," and his focus on signing the next generation of Atlanta artists. We dive deep into the mindset required to win today, from discipline and eliminating blame to finding opportunity in confusion.

You’ll learn:

• Why Rich the Kid's new album is a global, universal project inspired by African and Latin culture.
• My predictions on the next massive waves in business: Live Shopping, Live Streaming, and AI.
• Why "losers" are the only people not excited about change.
• Why discipline, not information, is the key to winning in business and life.

In this episode of Tea with GaryVee, I talk about the biggest opportunity you have in 2026: Live Shopping. I encourage you to do your homework on how to get started selling on platforms like TikTok Affiliate, sharing how one creator made "five figures" following my advice. I also discuss how to deploy Humility and Patience over Audacity to overcome content creation flaws like blaming the algorithm. I reveal my non-negotiable habit and the mindset of "maybe with a tilt to yes" that guides my biggest decisions.

You’ll learn about:

• The Underpriced Skill of Live Shopping
• Why You Need Humility and Patience (HP)
• The Flaw of Audacity in Content Creators
• The One Non-Negotiable Habit I Live By

In this episode of Tea with GaryVee, I share why 2026 is shaping up to be my best entrepreneurial year yet due to a massive focus on intentionality and impact. I discuss the need for more strategy and structure in a growing business, and why I'm moving away from valuing employees solely on loyalty to measuring them on accountability and results. I also dive deep into the collectible market, why most brands fail, and the huge opportunity in platforms like TikTok Live Shopping, Substack, and Snapchat Spotlight.

You’ll learn about:

1. My new focus on intentionality and impact for 2026.
2. The biggest mistake brands make with a collectible strategy.
3. The three platforms with the most underpriced attention.
4. Why "everything is your fault" is the key to life satisfaction.

In this episode, I talk about my mantra for 2026: Intentionality and Impact (I and I). I explain why I'm measuring success by results, not effort or hours worked, and give actionable advice on business, content, and life. I also discuss massive opportunities in live shopping and the incredible potential of AI and "vibe coding".

You'll learn about:

1. The Intentionality and Impact (I and I) Mindset
2. The Best Business to Start with Little Money
3. My Advice for Gaining Confidence for Content Creation
4. How to Get a Job Using LinkedIn

In this episode, I talk about the biggest opportunity you have in 2026: Live Shopping. Learn how to get started selling on platforms like TikTok Shop, Whatnot, and more. I also discuss why I am doubling down on written content and how focusing on execution, not semantics, is critical for success.

You’ll learn about:

1. Why I believe 100% of your happiness and unhappiness is 100% your fault
2. The rise of Collectibles as a lifestyle genre alongside music, sports, and fashion
3. Why blaming politicians or external circumstances has "zero" impact on your ability to win

In this episode, I sit down to talk about how retailers can take advantage of the current "attention world" we live in. I start by discussing the metrics that actually matter for retail, criticizing the industry's addiction to "silly reports" and subjective opinions, like brand lift studies. I argue that we are now in an era of Relevance Warfare and introduce the single most important metric for every retailer: Views Achieved. I dive deep into why your best organic creative is the key to winning with paid media and share my strong conviction that live social shopping, with platforms like Whatnot and TikTok Shop - is a colossal opportunity that too many are ignoring.

You’ll learn about:

• The biggest mistake Fortune 500 companies made in the last 20 years.

• Why brand loyalty is about to become more important than ever with AI.

• Why you need to shift your mindset from "Social Media" to "Interest Media".

• How to use your top-performing organic content for "Performance Selling".

• The profound, often underestimated, value of being on LinkedIn.

• My thoughts on AI influencers and how they will affect the market.

In this episode of Tea with GaryVee, I talk about the incredible opportunity Live Shopping presents for local businesses and why you must be willing to execute to achieve your goals. I also discuss the power of word-of-mouth marketing, the importance of execution over words in your career, and why you must stop generalizing people based on their generation.

You’ll learn about:

1. How to Use Live Shopping Platforms for Local Businesses

2. Why I Would Choose the In-Office Job

3. The Power of Collectibility in Your Niche

4. How to Build a Culture of Accountability

5. Why You Should Tune Out the Noise and Be Playful

6. How to Deal with Haters with Empathy

In this episode, I talk about the need for a practical approach to AI and technology. I encourage you to learn how to use AI as a tool to win and embrace the constant evolution of the world. I also discuss the uncomfortably important role of parenting and why you are ultimately responsible for your social media algorithm.

You’ll learn about:

1. How to approach AI and the evolving world as an opportunity

2. Why insecurity and materialism are often rooted in poor parenting

3. The importance of accountability and "purple" in your parenting strategy

4. Overcoming negative habits like "doom scrolling" to change your mindset

5. The double-edged sword of candor in business and personal life

6. Why your social media algorithm is actually your fault

In this episode, I talk about the idea of the "Individual Empire" and why Mr. Beast is the absolute best example of this new reality. I break down his inspiring journey of building an empire through content and his CPG brand. His success signals about the future of creator-owned IP versus the traditional studio model. I also share the current platforms and mediums where attention is still underpriced for those looking to build their own legacy.

You’ll learn about:

1. Why the creator is the empire

2. The underpriced attention opportunities in live streaming

3. Why I believe Mr. Beast is a "preview, not the anomaly"

4. How the algorithm is the report card for the audience

5. The significance of Beast Games and what it means for Hollywood

In this episode of Tea with GaryVee, I talk about the massive shift in this year's strategy to prioritize intentionality and impact. I also dive into the huge opportunity in TikTok affiliate live shopping, discuss the mistake brands make with overproduced collectibles, and how to start loving yourself now. 

You’ll learn about:

1. This year's business strategy: Intentionality and Impact

2. The biggest mistake brands make with collectible products

3. Why live shopping is a massive opportunity

4. Why teaches your kids AI will set them up for success

5. How to stop blaming the past and start loving yourself now

In this episode of the GaryVee Audio Experience, I sit down with Kayla Itsines, the global powerhouse and founder of the female-only fitness app, Sweat. Kayla, who has spent her career being known as "Kayla the personal trainer," asks for advice on how to evolve her narrative now that she is a mother and leader in her industry. I share my own experience of moving beyond being "Gary the wine guy" and offer a powerful framework for expanding your personal brand.

You’ll learn:

1. Why the old rules of "staying in your niche" are wrong and the power of the "and" concept.

2. The two things you must give up to successfully shift your content narrative.

3. How to handle the "outside noise" from people telling you to stay in your lane.

4. Why I believe there is a "massive appetite" and opportunity for female founders.

5. My advice for treating yourself like a premium brand for high-level sponsorships.

6. Why, at this level of success, the only thing you should be thinking about is what makes you happy.

In this episode, recorded live at Art Basel, I break down the concept of value and why brand means everything - from a pair of socks to a bottle of water. I deep dive into the purpose and strategy behind VeeFriends, my IP, and how I'm building a universe of 268 characters to push attributes like kindness, accountability, and empathy to the world. You’ll hear my playbook for event activations, why I’m going all-in on fashion collaborations, and my advice for young collectors on how to avoid signaling insecurity when buying art, NFTs, and sneakers.

You’ll learn about:

1. Valuing Intellectual Property and Digital Assets

2. Core Objectives for Building a Digital Community

3. Strategic Event Planning: Art Basel, NBA All-Star, and Super Bowl

4. Leveraging Fashion for Rapid Market Entry

5. Defining "Culture" Beyond Brand-Specific Fandom

In this episode of the GaryVee Audio Experience, I go live on TikTok to talk about why live shopping is the biggest opportunity of 2026, how adopting a maybe mindset can lead to the results you’re looking for, and how there’s no originality in the world. I also discuss how feeling paralyzed by overanalysis is directly related to your insecurity and most importantly why it’s important to stop blaming your parents, the government, and the rest of the world once you turn 25. 

You’ll learn:

1. TikTok Shop Affiliate Marketing is a "Gold Rush" Live Shopping in 2026 is Social Media in 2012.

2. Adopt a "Maybe Skewing Towards Yes" Mindset 

3. Insecurity is the Root of Overanalyzing and Perfectionism Overanalyzing and perfectionism are you being "scared to do"

4. The Creator, Not the Idea, is the Niche There are no original ideas or niches.

5. You Don't Have to Pick One Business Lane Finding success in multiple side hustles does not mean you have to choose just one.

6. Age 25 Should Mark the "Age of Accountability"

7. Forgiveness and Humility Lead to Joy 

In this episode of Tea with GaryVee, I talk about the biggest opportunity you have in 2026: Live Shopping. I encourage you to do your 20 hours of homework on how to get started selling on platforms like TikTok Live, Whatnot, and more. I also discuss how to be more efficient by saying no and why there’s no such thing as work-life balance.

You’ll learn about: 

• The Power of “No” 

• Career Advice for a Young Entrepreneur

• How to Start Selling on Live Shopping 

• How to Overcome Imposter Syndrome

• How to Deal with Judgement or Disapproval

In this episode of the GaryVee Audio Experience, I sit down with Dr. Amanda on her podcast Midlife Muse to talk about how to build momentum in business and life through gratitude and self awareness, why the fear of “being seen” is holding you back, and the impact of 6th place trophies. Dr. Amanda and I also discuss why losing is good, the impact my mother has had on me and why hanging out with 70-80 year olds will change your life for the better. 

You’ll hear about: 

1. Definition of Failure: The ultimate failure or “loss in life” is defined as only "eight people showing up to that funeral" due to cutting and stepping on others to succeed.

2. Regret and Fear: Regret is viewed as "poison" and "wasted energy". People do not live life as their true selves or mitigate regret because they are worried about the opinions of others or people in their life who embody "misery loves company".

3. The Value of the Elderly: Recommending spending time with a non-family member over 70 to gain wisdom and learn about regret.

4. The Era of the 70-Year-Old: The prediction that society is nearing the "era of the 70-year-old" where wisdom will be valued over youth.

5. Parental Influence and Fear: Many people absorb the fear of their parents (often a mother or father), which prevents them from pursuing their ideas.

In this episode of the GaryVee Audio Experience, I talk about the definition of success, the importance of building relationships, and why I never burn out. In this meeting with my employees I give them the best advice I can think of when it comes to life outside of work, why immersing yourself in what you’re curious about is the best way to learn, and why I think it’s important to support the “next” generation. 

You’ll learn: 

• Fighting for Happiness is the Most Important

• Why Building Relationships has the Biggest ROI

• The Best Way to Learn is by Doing

• The Definition of Success is Defined Only by You

• How to Prevent Burnout

In this episode of the GaryVee Audio Experience, I talk about the current era of measuring the success of your creative with math and the difference between brand and sales. We get into how social content is feeding LLMs, how the content finds its audience, and how to test organic social content before spending paid media dollars. I also break down which social media platforms you should be posting on like: Facebook, Snapchat Spotlight, and LinkedIn.

In today's episode, I tell the story of how I built Wine Library and how I developed my sales skills from a young age. We talk about why most people lose in business, why electricians are about to make a lot of money, and why leaning into who you truly are is non-negotiable. I break down self-doubt, accountability, being comfortable with being uncomfortable, and why everyone should spend time learning how to prompt engineer with AI. We also touch on parenting, self-belief, and why taking full responsibility for your life is the fastest path forward.

In this episode of Tea with GaryVee, I talk about what to do when you’re worried about money, starting to burn out, and losing motivation. We get into why instant gratification is quietly ruining people’s lives, why jobs aren’t bad but complaining without action is, and how much control you actually have. I also break down how AI can be used to learn AI, how to market a local business, what to do when you’re losing followers, and share some hiring advice. If you’re feeling overwhelmed or uncertain about work and the future, this episode is about regaining perspective and momentum.

In this episode, I break down why television marketing is overpriced in 2026 and why brands that are overcommitted to TV are losing market share. We talk about collectibles as a marketing strategy, why most businesses are underinvesting in social media, and the massive advantage of social media ads over traditional TV. I also dive into the opportunity in live streaming, the rise of the interest media era, which platforms have underpriced attention right now, and why hiring is guessing while firing is knowing. If you care about attention, growth, and allocating your marketing dollars the right way, this episode is a must.

Today's episode is a keynote I did in Portugal. I break down why creativity is the most important part of marketing — and why all the attention now lives on just a handful of social platforms. We talk about how social media and algorithms have changed over the last five years, how to get better results from paid ads today, and why volume beats perfection moving forward. I also explain why podcasts and streaming are massive opportunities for small businesses, and why marketing is always a mix of math and art. If you want to win in 2026, this is the mindset and strategy you need.

In this special New Year’s episode, I sit down with Jim Rugg and DJ to break down exactly where the VeeFriends comics universe is headed in 2026. I talk about my history as a storyteller — from the games I made up as a kid to how that foundation turned into VeeFriends.

We get into a real conversation about the “starving artist” myth and why it’s broken. Commercial success doesn’t ruin creativity — it protects it. I share why the comic industry needs to stop gatekeeping, start onboarding new fans, and think bigger about long-term relevance. Hope you enjoy!